document: Why your Web strategy is , err , wrong An awkward look at a few standard views from the author , who thinks that most people have got it , err , wrong . Like every other investment , when the time comes to sign the contract , the question that should be asked is not whether it is a good investment , but whether it is the best investment the firm can make with the money . the author argues that he would be surprised if any law firm Web site he has seen yet would jump that particular hurdle
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