document: Do n't always believe what you Reed -LSB- optimisation techniques for Web sites and trade mark infringement -RSB- On 20 May 2002 , Mr Justice Pumfrey gave judgment in the case of -LRB- 1 -RRB- Reed Executive Plc -LRB- 2 -RRB- Reed Solutions Plc versus -LRB- 1 -RRB- Reed Business Information Limited -LRB- 2 -RRB- Reed Elsevier -LRB- UK -RRB- Limited -LRB- 3 -RRB- totaljobs.com Limited . The case explored for the first time in any detail the extent to which the use of various optimisation techniques for Web sites could give rise to new forms of trade mark infringement and passing off . The author reports on the case and offers his comments
doc_bio_tags: O O O O O O O O B I O B I O B I I O O O O O O O O O O O O O O O O O O B I I O O O B I I O O O O B I I I O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B I O B I O O O O O O O B I I O B I O O O O O O O O O O O