Windows Media Video
Windows Media Video (WMV) is a series of video codecs and their corresponding video coding formats developed by Microsoft. It is part of the Windows Media framework. WMV consists of three distinct codecs: The original video compression technology known as WMV, was originally designed for Internet streaming applications, as a competitor to RealVideo. The other compression technologies, WMV Screen and WMV Image, cater for specialized content. After standardization by the Society of Motion Picture and Television Engineers (SMPTE), WMV version 9 was adapted for physical-delivery formats such as HD DVD and Blu-ray Disc and became known as VC-1. Microsoft also developed a digital container format called Advanced Systems Format to store video encoded by Windows Media Video.

History
In 2003, Microsoft drafted a video compression specification based on its WMV 9 format and submitted it to SMPTE for standardization. The standard was officially approved in March 2006 as SMPTE 421M, better known as VC-1, thus making the WMV 9 format an open standard. VC-1 became one of the three video formats for the Blu-ray video disc, along with H.262/MPEG-2 Part 2 and H.264/MPEG-4 AVC.

Container format

A WMV file uses the Advanced Systems Format (ASF) container format to encapsulate the encoded multimedia content. While the ASF can encapsulate multimedia in other encodings than those the WMV file standard specifies, those ASF files should use the  file extension and not the  file extension.

The ASF container can optionally support digital rights management using a combination of elliptic curve cryptography key exchange, DES block cipher, a custom block cipher, RC4 stream cipher and the SHA-1 hashing function.

Although WMV is generally packed into the ASF container format, it can also be put into the Matroska container format (with file extension ), or AVI container format (extension ). One common way to store WMV in an AVI file is to use the WMV 9 Video Compression Manager (VCM) codec implementation.

Video compression formats

Windows Media Video

Windows Media Video (WMV) is the most recognized video compression format within the WMV family. Usage of the term WMV often refers to the Microsoft Windows Media Video format only. Its main competitors are MPEG-4 AVC, AVS, RealVideo, and MPEG-4 ASP. The first version of the format, WMV 7, was introduced in 1999, and was built upon Microsoft's implementation of MPEG-4 Part 2. Continued proprietary development led to newer versions of the format, but the bit stream syntax was not frozen until WMV 9. While all versions of WMV support variable bit rate, average bit rate, and constant bit rate, WMV 9 introduced several important features including native support for interlaced video, non-square pixels, and frame interpolation. WMV 9 also introduced a new profile titled Windows Media Video 9 Professional, which is activated automatically whenever the video resolution exceeds 300,000 pixels (e.g., 528 px × 576 px, 640 px × 480 px or 768 px × 432 px and beyond) and the bitrate 1000 kbit/s. It is targeted towards high-definition video content, at resolutions such as 720p and 1080p.

The Simple and Main profile levels in WMV 9 are compliant with the same profile levels in the VC-1 specification. The Advanced Profile in VC-1 is implemented in a new WMV format called Windows Media Video 9 Advanced Profile. It improves compression efficiency for interlaced content and is made transport-independent, making it able to be encapsulated in an MPEG transport stream or RTP packet format. The format is not compatible with previous WMV 9 formats, however.

WMV is a mandatory video format for PlaysForSure-certified online stores and devices, as well as Portable Media Center devices. The Microsoft Zune, Xbox 360, Windows Mobile-powered devices with Windows Media Player, as well as many uncertified devices, support the format. WMV HD mandates the use of WMV 9 for its certification program, at quality levels specified by Microsoft. WMV used to be the only supported video format for the Microsoft Silverlight platform, but the H.264 format is now also supported starting with version 3.

Windows Media Video Screen 
Windows Media Video Screen (WMV Screen) are video formats that specialise in screencast content. They can capture live screen content, or convert video from third-party screen-capture programs into WMV 9 Screen files. They work best when the source material is mainly static and contains a small color palette.

One of the uses for the format is computer step-by-step demonstration videos. The first version of the format was WMV 7 Screen. The second version, WMV 9 Screen, supports VBR encoding in addition to CBR. Additionally there is MSA1 (aka “MS ATC Screen codec” or “MSS3”) which is used in Live Meeting 2007. FourCCs for the formats are MSS1, MSS2 and MSA1.

Windows Media Video Image

Windows Media Video Image (WMV Image) is a video slideshow format. The format works by applying timing, panning and transition effects to a series of images during playback. The codec achieves a higher compression ratio and image quality than WMV 9 for still images as files encoded with WMV Image store static images rather than full-motion video.

Since the format relies on the decoder (player) to generate video frames in real-time, playing WMV Image files even at moderate resolutions (e.g. 30 frames per second at 1024 px × 768 px resolution) requires heavy computer processing. The latest version of the format, WMV 9.1 Image, used by Photo Story 3, features additional transformation effects, but is not compatible with the original WMV 9 Image format.

Hardware support for WMV Image is available from Portable Media Centers, Windows Mobile-powered devices with Windows Media Player 10 Mobile.

Since no known domestic DVD player supports this format, users of Photo Story 3 wishing to generate material capable of being played in a DVD player will first have to convert to MPEG-2 before burning a DVD (average file sizes in MPEG-2 are 5 to 6 times the .wmv file).

Versions

Audio compression formats
The audio format used in conjunction with Windows Media Video is typically some version of Windows Media Audio, or in rarer cases, the deprecated Sipro ACELP.net audio format. Microsoft recommends that ASF files containing non-Windows Media formats use the generic  file extension.

Players
Software that can play WMV files includes Windows Media Player, RealPlayer, MPlayer, Media Player Classic, VLC Media Player and K-Multimedia Player. The Microsoft Zune media management software supports the WMV format, but uses a Zune-specific variation of Windows Media DRM which is used by PlaysForSure. Many third-party players exist for various platforms such as Linux that use the FFmpeg implementation of the WMV format.

On the Macintosh platform, Microsoft released a PowerPC version of Windows Media Player for Mac OS X in 2003, but further development of the software ceased. From January 2006 to May 2014, Microsoft endorsed and distributed the 3rd party Flip4Mac, a QuickTime Component developed by Telestream that allowed Macintosh users to play WMV files in any player that used the QuickTime framework.  Telestream ended sales of Flip4Mac on 1 July 2019 and officially ended support on 28 June 2020.

Encoders
Many programs can export video in WMV format; a few examples are Windows Movie Maker, Windows Media Encoder, Microsoft Expression Encoder, Sorenson Squeeze, Sony Vegas Pro, AVS Video Editor, VSDC Free Video Editor, Telestream Episode, Telestream FlipFactory, and FFmpeg.

Programs that encode using the WMV Image format include Windows Media Encoder, AVS Video Editor, and Photo Story.

Digital rights management

While none of the WMV formats themselves contain any digital rights management facilities, the ASF container format, in which a WMV stream may be encapsulated, can. Windows Media DRM, which can be used in conjunction with WMV, supports time-limited subscription video services such as those offered by CinemaNow. Windows Media DRM, a component of PlaysForSure and Windows Media Connect, is supported on many modern portable video devices and streaming media clients such as the Xbox 360.

Criticism
WMV has been the subject of numerous complaints from users and the press. Users dislike the digital rights management system which is sometimes attached to WMV files. In 2007, the loss of the ability to restore licenses for WMV files in the Windows Media Player 11 was not positively received.

See also
JPEG XR/HDHD, an image file format and format developed by Microsoft

References

External links

Description of the algorithm used for Windows Media encryption
Demonstration of WMV 9 delivering 720p video at 1.8 mbit/s ABR
Demonstration of WMV 9 delivering 1080p video at 10 mbit/s ABR
History of Windows Media Player (archived 2009)

Video codecs
Microsoft proprietary codecs
Microsoft Windows multimedia technology
Digital rights management systems