Find the limit $\lim_{x\rightarrow 0} \frac{\sin x - x}{\tan x - x}$ Find the limit if it exists. (this exercise is taken from Calculus - The Classic Edition by Swokowski Chapter 10, section 1, no. 9, p.498) 
$$\lim_{x\rightarrow 0} \frac{\sin x - x}{\tan x - x}$$
since the limit is $0/0$ therefore, we use L'Hopital's rule, that is, 
$$\lim_{x\rightarrow 0} \frac{\sin x - x}{\tan x - x} = \lim_{x\rightarrow 0}\frac{\cos x - 1}{\sec^2 x - 1 }$$
since $\lim_{x\rightarrow 0}\frac{\cos x - 1}{\sec^2 x - 1 } = \frac {1 - 1}{ 1- 1} = \frac00$. Thus, we use the L'Hopital's rule again. that is, 
$$\lim_{x\rightarrow 0}\frac{\cos x - 1}{\sec^2 x - 1 } = \lim_{x\rightarrow 0}\frac{-\sin x}{2 \sec^2 x \sec x \tan x}$$
since $\lim_{x\rightarrow 0} \frac{-\sin x}{2 \sec^2 x \sec x \tan x}= \frac{0}{2(1)(0)} = \frac00$. Thus, it always goes to zero by zero. But the answer for this question is $\frac{-1}2$. How is that?!! there must be something missing that either I forget or misunderstand. 

$$\frac{\cos(x)-1}{\sec^2(x)-1}=\frac{\cos(x)-1}{\frac{1}{\cos^2(x)}-1}=\frac{\cos^2(x)(\cos(x)-1))}{1-\cos^2(x)}=\frac{\cos^2(x)(\cos(x)-1)}{(1-\cos(x))(1+\cos(x))}=\frac{- \cos^2(x)(1-\cos(x))}{(1-\cos(x))(1+\cos(x))}$$
