How to evaluate the following limit: $\lim_{x\to 0}\frac{12^x-4^x}{9^x-3^x}$? How can I compute this limit
$$\lim_{x\to 0}\dfrac{12^x-4^x}{9^x-3^x}\text{?}$$
My solution is here:
$$\lim_{x\to 0}\dfrac{12^x-4^x}{9^x-3^x}=\dfrac{1-1}{1-1} = \dfrac{0}{0}$$
I used L'H$\hat{\mathrm{o}}$pital's rule:
\begin{align*}
\lim_{x\to 0}\dfrac{12^x\ln12-4^x\ln4}{9^x\ln9-3^x\ln3}&=\dfrac{\ln12-\ln4}{\ln9-\ln3}
\\ &=\dfrac{\ln(12/4)}{\ln(9/3)}
\\ &=\dfrac{\ln(3)}{\ln(3)}
\\ &=1
\end{align*}
My answer comes out to be $1$. Can I evaluate this limit without L'H$\hat{\mathrm{o}}$pital's rule? Thanks.

A variation of other answers (that more closely parallels a common pattern when the numerator and denominator are polynomials) is "big part factoring".  \begin{align*}
\lim_{x \rightarrow 0} \frac{12^x - 4^x}{9^x-3^x}
    &= \lim_{x \rightarrow 0} \frac{12^x \left(1 - \left( \frac{4}{12} \right) ^x \right)}{9^x \left( 1-\left( \frac{3}{9} \right) ^x \right) }  \\
    &= \lim_{x \rightarrow 0} \frac{12^x \left(1 - \left( \frac{1}{3} \right) ^x \right)}{9^x \left( 1-\left( \frac{1}{3} \right) ^x \right) }  \\
    &= \lim_{x \rightarrow 0} \frac{12^x }{9^x}  \\
    &= \frac{1}{1}  \\
    &= 1  \text{.}
\end{align*}
