For $f(x)f(y)+f(3/x) f(3/y)=2f(xy)$ choose correct choices Consider $f:\mathbb{R}^+ \to \mathbb{R}$ such that $f(3)=1$ and 
$$f(x)f(y)+f(3/x) f(3/y)=2f(xy)\;\;\;\;\;\;\forall x,y \in \mathbb{R}^+$$ then choose the correct option(s):
(A) $f(2014)+f(2015)-f(2010)=100$
(B) $f$ is an even function
(C) $\frac{f(100)}{f(10)+f(90)}=\frac{1}{2}$
(D) $f$ is a periodic function
By putting $x=1$ in given equation to get $f(1)=1$ Generally I have been taught to solve such question using first principle of differentiation but here I am not able to deal with the second term of L.H.S. in given equation. May someone provide some help?  

$x$ and $y$ are always explicitly positive, and this will not be further noted.
$$
\begin{align}
2f(xy) &= f(x)f(y)+f(3/x) f(3/y) \tag{Definition} \label{def} \\
f(3) &= 1 \tag{Initial Condition}
\end{align}
$$
Following @ChristianF, we'll set variables to make the conditions more symmetric.
Considering the case where $y=3/x$, we have:
$$
\begin{align}
2f(x)f(3/x) &= 2f(3) = 2 \\
f(3/x) &= \frac{1}{f(x)} \tag{1} \label{1} \\
f(1) &= \frac{1}{f(3)} = 1 \tag{2} \label{2}
\end{align}
$$
Substituting equation \ref{1} into the original equation $\ref{def}$ (twice: once with $x$ and once with $y$) gives:
$$
2 f(x y) = f(x)f(y)+\frac{1}{f(x) f(y)} \tag{3} \label{3}
$$
Considering the case where $y=1$ in equation \ref{3} immediately gives:
$$
\begin{align}
2 f(x\cdot 1) &= f(x)f(1)+\frac{1}{f(x)f(1)} \\
2 f(x) &= f(x)+\frac{1}{f(x)} \\
2 f(x)^2 &= f(x)^2 + 1 \\
f(x)^2 &= 1 \tag{4} \label{4} \\
\end{align}
$$
Then considering the case where $x=y$ in \ref{3}, and simplifying with \ref{4}:
$$
\begin{align}
2 f(x^2) &= f(x)f(x)+\frac{1}{f(x) f(x)} \\
2 f(x^2) &= 1 + \frac{1}{1} \\
f(x^2) &= 1 \\
\end{align}
$$
Finally, as $x$ is only positive $x$ and $x^2$ cover the same region: $f(x) = 1$.
