Limit of $\frac{x}{x^2-1}$ Question

$$\lim_{x \rightarrow 1-}\frac{x}{x^2-1}$$

My attempt
$$\lim_{x \rightarrow 1-}\frac{x}{x^2-1}=\lim_{x \rightarrow 1-}x\lim_{x \rightarrow 1-}\frac{1}{x^2-1}=\lim_{x \rightarrow 1-}x\lim_{x \rightarrow 1-}\frac{x^2(\frac{1}{x^2})}{x^2(1-\frac{1}{x^2})}=\lim_{x \rightarrow 1-}x\lim_{x \rightarrow 1-}\frac{\frac{1}{x^2}}{1-\frac{1}{x^2}}=\lim_{x \rightarrow 1-}x\lim_{x \rightarrow 1-}\frac{\frac{1}{x^2}}{\frac{x^2-1}{x^2}}=\lim_{x \rightarrow 1-}\frac{x}{x^2-1}=\lim_{x \rightarrow 1-}x\lim_{x \rightarrow 1-}\frac{1}{x^2-1}=\lim_{x \rightarrow 1-}x\lim_{x \rightarrow 1-}\frac{x^2(\frac{1}{x^2})}{x^2(1-\frac{1}{x^2})}=\lim_{x \rightarrow 1-}x\lim_{x \rightarrow 1-}\frac{\frac{1}{x^2}}{1-\frac{1}{x^2}}=\lim_{x \rightarrow 1-}x\lim_{x \rightarrow 1-}\frac{1}{x^2}\cdot\frac{x^2}{x^2-1}=\lim_{x \rightarrow 1-}x\lim_{x \rightarrow 1-}\frac{1}{x^2-1}$$
As you can see I'm going in circles. Can anyone give me a hint on how to start on this problem?

hint:
factor the denominator as follows
$x^2-1=(x-1)(x+1)$.
the numerator $x$ goes to $1$.
in the denominator, $(x+1)$ goes to $2$ but $(x-1)$ tends to $0$.
so, the denominator goes to $0$.
but $x$ is less than $1$, so the denominator goes to $0$ by negatives values, let's say it tends to $0^-$.
thus the final limit is $"\frac{1}{0^-}"$
which means $-\infty$.
