Which is most stable resonance structure of 4-nitrophenoxide ion?

[![enter image description here](https://i.stack.imgur.com/7BaYW.png)](https://i.stack.imgur.com/7BaYW.png)According to my coaching module the first structure is more stable. Why is this so? I feel both must be approximately equally stable since negative charge is on oxygen in both cases. Would someone please give me a hint?


