Question: are hastings direct and hastings premier the same company

Context: The company trades under the Hastings Direct, Hastings Premier, Hastings Essential, SmartMiles, People's Choice and InsurePink brands. In 2012, the company launched a usage-based insurance product under the Hastings Direct SmartMiles brand. The SmartMiles product requires a telematics device to be fitted to the insured vehicle.
