## Towards a world-class supply chain 

Carlsberg’s development towards a global fast- moving consumer goods (FMCG) company in recent years has led to a number of initiatives to rationalise, standardise and centralise business operations. We wanted to achieve the right balance between working closely together at a global level and still allowing local brands and initiatives to flourish. 

A major step on the journey was to establish Carlsberg Supply Company (CSC). Based in Switzerland, CSC is behind the Carlsberg Group’s drive to create a superior customer- and consumer-driven supply organisation. 

CSC aims to ensure that the Group’s products are always available in all of our markets, at the right quantity, quality and price, when the consumer is ready to buy them. This is made possible by setting up the structures needed for effective coordination and planning across all our breweries in Western Europe. 

## INTEGRATING THE SUPPLY ORGANISATION 

CSC brings together the Carlsberg Group’s global procurement, produc- tion, logistics and planning functions. 

In Western Europe, the scope of CSC is wider. Here, it is responsible for the production and logistics of our brew- ery network in Western Europe and for establishing a supply chain that enables Carlsberg to plan and func- tion as one integrated brewery across the region. This step change in our operating model provides the right behaviours and processes to deliver 

on the expectations of our customers and consumers in each local market. 

To achieve the full benefits of this “one brewery” approach, we have begun rolling out one of the most important and extensive projects so far on the FMCG journey: the sup- ply chain integration and business standardisation project (BSP1). 

BSP1 is an information infrastructure consisting of a comprehensive set of standardised business processes en- abled by a common IT platform. Its roll-out commenced in 2013 and will be completed by the end of 2015. 

GLOBAL RESPONSIBILITY CSC handles the Carlsberg Group’s global procurement processes and enables highly efficient end-to-end planning. It also helps to ensure that the Group establishes and benefits from global standards in brewing technology. 

To improve the efficiency and ef- fectiveness of our breweries, CSC adopts and applies best practices in brewing and supply chain manage- ment. This enables the Group to improve operating margins and increase the output of our breweries without necessarily investing in more capacity. 

## DIVERSITY AND SKILLS 

Reflecting the nature of the Carlsberg Group as a whole, CSC in Switzerland is a diverse group of people compris- ing more than 30 nationalities. Their extensive experience and skills cover all areas of the supply chain, and they all share the common aim of creating a world-class supply organ- isation in the beverage industry. 

