content_image/1007295.jpg
5. Click negative expressions to see the actual descriptions containing the selected negative expression. Then, you can know the reasons for frequent complaints about the product (Figure 15-17). 

<img src='content_image/1007295.jpg'>

Now, you know the reasons for frequent complaints about the target product, and that the same complaints as the current case were already reported frequently. Then, the Manager (Tim) can make a decision to refund or replace the product. Company A can also decide if they need to improve the product by fixing the frequently defective component. 

