Cognizant has proven to be an effective part- ner to major retailers seeking to reduce IT costs and generate higher returns on their investments in IT-enabled business outcomes. 

Our practice has in-depth experience with core retailing business processes and enabling technologies, including software packages, specialized tools, highly cus- tomized legacy programs and emerging tech- nologies such as Open Source and RFID. As a result, we have helped our retail clients to solve core business problems by implement- ing point-of-sales systems, streamlining supply chain management processes and systems and delivering advanced customer tracking systems. 

Cognizant’s 4th Generation model delivers strategic transformational benefits for retail- ers. In an in-depth case study of a Cognizant retailing customer, a leading industry analyst concludes, “Cost savings is not the only thing that can be achieved by offshore out- sourcing, and Cognizant is a step ahead in impacting their clients’ core retail systems and processes.” 

## > The New Technology Industry T Accelerating “Speed to Market” 

The New Technology vertical provides a unique range of services to technology com- panies – mainly software product and online services companies. We work with these cus- tomers in the areas of product development, testing, maintenance and product support. 

Our work in this vertical is characterized by use of the latest technologies to deliver results at high velocity. Our clients in this industry typically operate in “hyper-competi- tive” markets and therefore demand an ever reducing time-to-market. In order to meet these requirements, the New Technology vertical has evolved several unique solutions and methodologies under the Real Time Delivery model. 

Moving ahead, we see much potential in this vertical, as companies increasingly seek a highly responsive partner to extend their global product organizations. The industry itself is undergoing rapid structural changes through consolidation in key segments, which presents a large opportunity to help migrate and integrate products between merged companies. 

This vertical also provides Cognizant with an opportunity to gain early insight into new technologies and products entering the marketplace, providing knowledge we can leverage in servicing clients across other vertical industry segments, as these products filter through those segments. 

