content_image/171886.jpg
## sUsTAINABILITY AND CORPORATE sOCIAL REsPONsIBILITY 

Fairfax Media operates within a commercial model. Ensuring the Company’s financial sustainability is critical to our ability to continue to provide long-term benefits to the community. Our financial sustainability cannot be separated from our corporate social responsibility. Sustainability begins with being financially sustainable and serving shareholders’ interests so as to be able to fulfil our business objectives and serve our communities. 

Fairfax has a long and proud history of serving local communities with high-quality independent content – across print, digital and radio – in Australia and New Zealand. 

Fairfax has deeply engaged audiences. Quality independent journalism is a central part of Fairfax’s strategy to build, and profitably monetise, its large and highly engaged news media audience. We have now successfully introduced digital subscriptions for The Sydney Morning Herald and The Age. This initiative enhances resources and so too our ability to continue to serve our audiences with quality content. 

What we do as a business contributes in a very meaningful way to community and to open government – the bedrock of an effective functioning democracy. Fairfax facilitates public debate on important issues, holds leaders and people of power and influence to account, and informs the communities we serve. 

There is a reason the media are called the ‘fourth estate’ – after the parliament, the judiciary and the bureaucracy. Like us or loathe us, we are an important pillar of a healthy society. 

Our job is to ask the questions that often people don’t want asked. We take seriously our responsibility to the communities we serve. We strive to be as accurate and as fair-minded in our reporting as possible. At Fairfax, we have set up internal processes to make this happen and embrace self-regulation for the industry, which we fund extensively. 

The business changes being implemented at Fairfax over the past year are all about ensuring the sustainability of the important work we do amid very real structural and cyclical challenges in the media industry, both locally and abroad. We are taking steps to ensure the Company is structured and operated in a sustainable way. 

<img src='content_image/171886.jpg'>

