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## Commitment to Our Communities 

The individual generosity of our colleagues is our most vibrant form of philanthropy. 

Volunteer activities have taken place at hundreds of NoNPRofIT oRgANIzATIoNS throughout our footprint. 

In 2011, colleagues donated more than 13,000 hours of time to community-based organizations. In addition, Associated and its colleagues raised more than $1 million for United Way chapters through the company’s annual workplace giving campaign and volunteered more than 2,000 hours to United Way sponsored agencies through Associated’s “Days of Caring.” 

13,742 voluNTeeR HouRS 

798 colleAgue PARTIcIPANTS 

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## Minneapolis, MN 

Preparing over 4,000 meals for students and families to be distributed through the Meals for Minds Program 

## Madison, WI 

Volunteering at the Second Harvest Foodbank of Southern Wisconsin; labeling boxes, boxing and stacking over 6,000 cans of vegetables 

## Chicago, IL 

Associated colleagues honored as the top fundraising team at the stair climb event for the greater Chicago Cystic Fibrosis Foundation 

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Our vision of becoming the most admired Midwestern financial services company begins with delivering exceptional service to our customers and being actively involved in our communities. 

## Customer Promise 

Early in 2010, we launched a new Vision and Values Statement for Associated that sets the foundation for how we think about our business and our strategies. As part of our plan to focus our actions in order to align with our Vision and Values, we have recently created our Customer Promise: 

As an Associated customer, your experience with us should be as pleasant as possible. 

• You will be treated in a professional and friendly manner in every interaction. 

• You will experience responsive service with consistently high quality. 

• You will work with a knowledgeable and capable team. 

We are committed to meeting your needs. 

• We will guard and secure your personal and financial information at all times. 

• We will communicate clearly, so you can easily make informed decisions. 

• We will provide the professional advice and solutions you require. 

And, should you encounter a problem, we will be fair and work hard to resolve it. 

