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## at-a-glance 

## high liner  business model 

We are the only value-added seafood company that competes in every sales channel in both Canada and the U.S. We are: 

•  Twice the size of our largest competitor in the retail and food service channels in Canada with virtually 100% distribution and a leading market share of frozen seafood sold in all channels. 

• The largest food service supplier of value-added seafood in U.S. 

•  Estimated #2 supplier of seafood by volume in U.S. retail channel including the club channel, private label and our niche brands. 

•  The largest grocery-chain supplier of private label processed seafood in U.S. and Canada. 

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## Broadest Market Reach In Industry 

•  High Liner has been a respected name in seafood since 1899. Generations of children have been raised on our fish sticks by parents who trust our products. Today the High Liner brand is one of the strongest food brands in Canada, recognized by 92% of Canadians. 

## Market Leading Brands 

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