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## Integrate 

## Purpose 

Integrating technologies in order to grow more from less; presenting a single face to the customer. 

## Achievements 

– 16 territories integrated in 2011 

– Global crop teams operational 

## Goals for 2012+ 

– Complete integration of all 19 territories 

–  Accelerate delivery of integrated offers 

<img src='content_image/172543.jpg'>

Until 2011, we operated separate structures for Crop Protection and Seeds. Now we are integrating our commercial teams and are empowering them to present a complete and tailored offer to customers. Functions are being organized globally to provide consistent and scalable support. 

Commercial integration is ahead of schedule. By year end the Crop Protection and Seeds sales forces were fully integrated in 16 territories, and the remaining three will follow in the first half of 2012. Our sales people are highly qualified and have extensive agricultural knowledge. They are being supported through the transition process with in-depth training. For them, integration represents an opportunity to deepen their customer relationships by providing expert agronomic advice as well as a transformed offer. 

The response from both customers and sales teams has been very positive. In Brazil, where we conducted a prototype for the new strategy, we have seen a significant boost for Seeds sales on the back of our strong position in Crop Protection and large combined field force. In the USA, where integration took place mid-year, we will be building on the breadth of our portfolio combining traits, seed treatments and chemicals to offer multiple solutions in corn and soybean. 

Real innovation happens when individuals and teams work across organizational boundaries, so we are fostering a culture in which people collaborate in novel ways to develop new offers and solutions that create value for growers. 

Syngenta held the first of two Capital Markets Days in June 2011 at its Research and Development facility in Jealott’s Hill, UK. 

Members of the Executive Committee, together with management from around the world, presented the new Syngenta strategy to stakeholders. 

