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## Vegetarian Foods 

Yves Veggie Cuisine ® maintained its position as Canada’s favorite vegetarian meat alternative brand. Building on the success of our Veggie Ground Round and deli slices, we intro- duced the Prima Veggie ™ line of meatless foods, which includes The Good Dog ® product and two new burger products. Prima Veggie was specifically formulated to expand our consumer base to mainstream, health-conscious non-vegetarians. Offered at all major supermarket chains in Canada, the Prima Veggie launch was supported by extensive consumer programs. 

In the United States, Yves maintained its #2 brand status in the Refrigerated Meat Alternatives category. We relaunched the brand with more visually appealing packaging to increase consumer awareness, and at the same time received positive reviews from the trade for the more efficient use of shelf space. 

In the coming year, we will be supporting the Yves brand across North America with continued consumer support programs. We will introduce innovative new products to meet the needs of loyal consumers and health-conscious mainstream consumers through various distribution channels, including Foodservice. 

In addition to introducing our co-branded McDonald’s® McVeggie Burger® into new U.S. markets, Yves embarked on a venture with SYSCO® Corporation to market vegetarian meat alternatives under SYSCO’s MoonRose® brand with companies that provide full catering and fulfillment to corporate cafeterias, schools, hospitals and other outlets. 

## Infant & Toddler Foods 

Hain Celestial Canada made significant gains this year as Earth’s Best ® achieved double-digit growth in Canada, backed by new distribution and tactical consumer support programs that familiarized consumers with healthier food choices for infants and toddlers. Our efforts in this area resulted in Earth’s Best becoming the #1 brand of jarred organic baby food in Canadian grocery stores this year. 

In the coming year, we will be aggressively pursuing additional distribution in the Grocery, Drug, and Mass channels 

McDonald’s and McVeggie Burger are registered trademarks of McDonald’s Corporation. SYSCO and MoonRose are registered trademarks of SYSCO Corporation. 

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introducing a variety of unique new flavors to the Canadian marketplace, launching exciting new packaging graphics, and developing informative nationwide initiatives to introduce the benefits of Earth’s Best organic baby food to a new generation of parents. 

## Non-Dairy Beverages and Soups 

Rice Dream ® holds the dominant market share position in the Canadian Shelf-Stable, Non-Dairy Rice Beverage category. This year we capitalized on an emerging area and entered the refrigerated segment—an area we plan to expand—with the launch of two refrigerated Rice Dream products, Enriched Original and Enriched Vanilla. 

We will be introducing new packaging graphics on Soy Dream ®, which historically has led to increased sales among health-conscious consumers. 

In addition to bilingual labeling, we made changes to bring our Imagine ® soups and broths packaging into full compliance with the Canadian Food Inspection Agency’s new labeling requirements and help further grow market share in this category. 

## Snacks 

We introduced a variety of new snacks aimed at expanding our shelf presence and encouraging incremental consumption. These products include two new flavors of the award-winning Terra Exotic Vegetable Chips ®, Zesty Tomato and Mediterranean, and five varieties of low-carb snacks using the Carb Fit ™ formulations and packaged under the Resolutions ™ brand name— the first line of low-carb snacks in Canada. 

We will continue to introduce innovative new products like Garden of Eatin’ ® Guacamole Chips and will be focusing efforts on building off-shelf displays to stimulate impulse purchases. 

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