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## Segmentation of assets 

The Group’s assets are segmented on the basis of geographical regions in accordance with the management reporting for 2013, cf. section 1. 

## SEGMENTATION OF ASSETS ETC. 

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Total assets and invested capital in Asia in- creased as a result of the acquisition and subse- quent full consolidation of Chongqing Brewery Group in December 2013. The decrease in total assets in Eastern Europe was primarily attribut- able to changes in foreign exchange rates. 

Not allocated total assets, DKK -11,729m (2012: DKK -9,629m), comprise entities that are not business segments and eliminations of investments in subsidiaries, receivables, loans etc. 

The Group’s non-current segment assets are allocated as specified below. 

## GEOGRAPHICAL ALLOCATION OF NON-CURRENT ASSETS 

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Non-current segment assets comprise intangible assets and property, plant and equipment owned by the segment/country, even if the income is also earned outside the segment/country that owns the asset. Non- current assets also comprise non-current financial assets other than financial instru- ments, deferred tax assets and retirement benefit plan assets. 

Allocated goodwill and trademarks by segment are specified in section 2.3.2. 

