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Solution:  International Paper puts together several cross- functional teams focused on optimizing its supply chain and inventory control, and also develops a training program to better acquaint the customer’s sales force with IP’s product line. The result: The EMEA region’s paper business increased its cut-size paper sales to the customer by 30 percent and achieved an eight percent growth in value added/high end products in 2014. 

Challenge: How is IP leveraging technology to connect with consumers and customers? 

Solution: Print Hammermill™, a free mobile print app developed by IP’s Hammermill Brand, allows documents to be printed from any mobile device or tablet to any WiFi printer. Since it launched last year, the highly-rated app has been downloaded more than 275,000 times and has been used to generate more than three million print sessions. IP also introduced a mobile app of their paper stock source book, allowing customers to view IP’s broad breadth of paper stock items. In Brazil, IP has built an online community of more than 100,000 fans around a common love of paper through its “Adoro Papel” (I Love Paper) blog and Facebook page. 

## BUILDING BRANDS WITH INNOVATION AND DEPENDABILITY 

International Paper’s fast-growing Foodservice business, whose primary products include hot and cold cups, lids, and food containers, supports winning brands across key markets including quick-serve restaurants, theaters, hospitality, vending, supermarkets and convenience stores. We continue to grow and strengthen solid supply relationships with some of the best known names in the industry. 

Our vertical integration—from coated paperboard to printing, fabrication, and delivery—assures continuity of supply, consistent quality and a wide variety of product offerings. 

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If you buy coffee to go, chances are you’ll be heading off with one of our Hold&Go ®  insulated paper hot cups. Some of our customers also use our compostable ecotainer ® cups, made from fully renewable resources. 

In Brazil, where IP’s cut-size copy paper, Chamex ®  brand enjoys unprecedented brand recognition, International Paper provides full market studies to merchants, office supply stores and distributors to improve sales, segmentation and inventory management. 

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