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## Q&A: TOM & STEVE 

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## How do you find the products for the stores? 

Tom: We start by really thinking about our customers, who they are, what they want and what excites them. Then we search the world looking for items that “fit” our customer needs or that they will be excited by. We want our customers to say “Wow… I didn’t know I could get that here” or “I’ve always wanted one of these and at this price I’m buying it”. 

## What do customers like about SCA? 

Steve: I describe the Super Cheap experience as an 'Aladdin’s Cave'. A great place to buy stuff. Whether you’re into car restoration, gardening, or simple fix it jobs around the home, we have something for everyone. I think customers appreciate that our team are not pushy, if a customer needs help, we’re happy to assist, but if they want to browse around taking it all in, we can appreciate that too. 

Tom: The great value, the wide and interesting range of products, our easy to find locations, our friendly and helpful team – really… Getting the lot for LESS!! 

## How do you set up a store? 

Steve: We have a tried and tested approach. The standard is a two week set up completed by a team of around 20, consisting of eight experienced team members and supplemented by local contractors and new team members. We have the fixtures up by the end of the first day. In the following days we lay out the stock, fill it, then ticket the store and finish off with merchandising gondolas and other displays. 

## CHECKLIST 

PROMINENT CONVENIENTLY LOCATED STORES 

AGGRESSIVE AND INNOVATIVE ADVERTISING 

LARGE INTERESTING RANGES 

LOTS OF “NEW STUFF” 

GREAT VALUE OWN BRAND PRODUCTS 

POWER MERCHANDISING 

PRICE BEAT POLICY 

ENSURING CUSTOMERS ENJOY SHOPPING WITH US 

MAINTAINING STANDARDS 

DISTINCTPOINTSOFDIFFERENCE IN EVERYTHING WE DO 

