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## II. BRANDING 

## Size Requirements 

Below are the minimum size requirements for using the ATP Tour Official Tournament Stamps on printed materials. 

In non ‘A’ format communications the width of the ATP Tour Official Tourna - ment Stamps should be no smaller than 6% of the longest side of the layout. 

## b) Positioning (“Exhibit A.04”) 

## i) Proximity to the tournament logo 

## ii) Proximity to Sponsor logos 

## c) Exclusion Area (“Exhibit A.05”) 

## i) Exclusion Area 1: For graphics, images, text, WTA Tour and tourna- ment logos (including ‘presented by’ sponsor) 

## ii) Exclusion Area 2: For sponsor, federation and series logos 

## d) Acceptable and unacceptable applications (“Exhibit A.06.1 to A.06.6”) 

## 2) ATP Tour Official Tournament Stamps : Compulsory Applications 

An ATP Tour tournament must identify itself as an ATP Tour event by applying the appropriate ATP Tour Official Tournament Stamp, in accordance with the rules listed in section 1) above, in the following compulsory applications: 

## a) Promotion 

## i) Advertising 

in i) and ii) above or the following minimum sizes, whichever is greater: 

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<img src='content_image/857341.jpg'>

The ATP Tour Official Tournament Stamp must be placed closest to the tournament logo. No sponsor (with exception of the presenting sponsor), federation, series logo or any other logo may be closer to the tournament logo than the ATP Tour Official Tournament Stamp. Tournament logos cannot include any series name, federation name or any other name or brand mark. 

The ATP Tour Official Tournament Stamps are used as an endorsement of the quality and authenticity of a tournament and its inclusion within the ATP Tour. The ATP Tour Official Tournament Stamps should never be placed alongside sponsor logos or added to sponsor logo strips. 

A minimum exclusion area equal to the height of the ATP type has been established around the ATP Tour Official Tournament Stamps. No graph - ics, images, text, WTA Tour or tournament logos must appear in this area. This exclusion area must be maintained. 

A minimum exclusion area equal to the width of two ATP Tour Official Tournament Stamps has been established around the ATP Tour Official Tournament Stamps. No sponsor, federation or series logos must appear in this area. This exclusion area must be maintained. 

The ATP Tour Official Tournament Stamp must be applied to all tourna - ment advertising communications. 

## II. BRANDING 

## ii) Communication / Administration / Presentations 

## iii) Website / Other Digital Products (“Exhibit A.07”) 

## iv) Promotional Materials 

## v) ATP Advertisement. 

## b) Compulsory Application: On-site 

## i) Entrance 

The ATP Tour Official Tournament Stamp must be applied to all exter - nal tournament communications. To include but not limited to: stationery, memos, powerpoint presentations, documents and press releases. For multiple page documents, the ATP Tour Official Tournament Stamp needs only to be applied on the front page that contains tournament logo or tournament name. 

The ATP Tour Official Tournament Stamp must be displayed on all pages of the official tournament website intended for large format display (tablet and desktop). The official stamp must be located within the upper 20% of the pages within the masthead area as the closest logo to the tournament logo. The ATP Tour Official Tournament Stamp should be no smaller than 45 pixels wide for websites and other digital products intended for large format display. For mobile website display the official stamp must be used in a way that clearly identifies the particular tournament category. 

The official stamp must also be prominently displayed on all other digital products, including social media landing pages and apps for both mobile and tablet devices. Given the huge differences and ever evolving nature of these devices and applications, the official stamp must be used in a way that clearly identifies the tournament as an ATP Tour event and its respective category. See exhibit for examples. 

The ATP Tour Official Tournament Stamp needs only to be applied to the front page of all promotional communications. To include but not limit - ed to: tournament programs, daily programs, leaflets, draw sheets, an nouncements and notices. For multiple page documents, the ATP Tour Official Tournament Stamp need only be applied on the front page that contains tournament logo or tournament name. 

Three (3) full pages of ATP Tour advertisements must be included in the tournament program with two (2) of the three (3) pages within the first third (1/3) of the tournament program to be used to promote and ad - vertise the ATP Tour. (The three (3) pages are separate from any other page requirements specified in an ATP Sponsorship Agreement between a tournament and ATP). 

ATP will supply the advertisement and it shall be printed without expense to ATP. One (1) of the three (3) pages must be the doubles program ad as furnished by ATP. 

## Violations. 

Violation of this section shall subject a tournament to a fine up to $50,000 for each violation. In cases that are flagrant and particularly injurious to the success of the ATP Tour, the Senior Vice-President Rules & Compe - tition may refer the matter to the ATP Board for further action which could include additional fines and/or change in membership status. 

Note: When possible, tournaments will be given notice of and the oppor - tunity to correct any issues that would put them in a violation of the above rules. 

The ATP Tour Official Tournament Stamp must be displayed at all en - 

