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AGL’s integrated strategy provides access to multiple profit pools and balances risk between upstream supply of energy and our customers’ demand for energy. 

## Upstream supply 

(core) 

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## Transmission 

(non-core) 

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## Distribution 

(non-core) 

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## Retail markets 

(core) 

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## Upstream Supply 

> Increase direct ownership of gas to meet a substantial proportion of AGL’s long-term domestic demand for gas 

> Invest in gas storage to provide security of gas supply for our customers during periods of peak demand 

> Increase control of peaking and renewable electricity generation to be largely self-sufficient in meeting customer needs and the mandatory renewable energy target 

## Customer Energy Demand 

> Grow our electricity customer base in New South Wales 

> Expand the range of energy efficiency services we can offer our customers to help them manage their energy costs 

> Provide an excellent experience for our customers 

Natasha, Operations Engineer. Wilpena Pound Solar Power Station, Central Flinders Ranges, South Australia. 

