content_image/74159.jpg content_image/74163.jpg
<img src='content_image/74159.jpg'>

Tyson Foods’ branding strategy is to focus on the Tyson brand as the one national brand. Strong regional brands such as Wright bacon will continue to be supported within their core geographic areas. Niche brands like Lady Aster that compete in multiple distribution channels will continue to complement the Tyson brand. Tyson Foods also will maintain strong brands in specific channels such as Bonici in foodservice. 

In May, Tyson Foods introduced a new package design for its entire line of Tyson branded products. The new packages were created to further strengthen the Tyson brand and are twice as likely as the old design to be seen by the consumer on the shelf. Nine out of 10 consumers can quickly and easily locate the new Tyson package when placed within a crowded competitive display, making it easier for them to set their tables with Tyson products. 

<img src='content_image/74163.jpg'>

