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In November 2001, Unicer acquired the Por- tuguese water company VMPS. This made Unicer the market leader in the mineral water segment with a share of 25%. 

## Spain 

In Spain, total per capita consumption amounted to 68 litres of beer in 2001 and the market saw a slightly rising trend in consumption. The Carlsberg brand has been brewed by Mahou S.A. under li- cence since March 2001, and as Carlsberg is still in a phase where the distribution network is being expanded, sales were not completely satisfactory. 

## Belgium — Carlsberg Importers S.A.- N.V. 

The Belgian beer market continued its slightly declining trend from previous years. The private labels continued to make headway, primarily as canned beer, and the market is still characterised by an aggressive price war. Carlsberg Importers, in which Carlsberg Breweries holds 10%, markets and distributes the Carlsberg and Tuborg brands in Belgium, and the brands enjoy strong positions as number one and two in the premium segment. A new Carlsberg advertising campaign was launc- hed with a positive effect on sales. The campaign won the Epica Award 2001 within its category for 

the best European print advertisement. With a modest increase in sales, results thus met with expectations. 

## France 

Total beer sales in France continued to decrease and the annual per capita consumption amounted to about 35 litres. The on-trade in particular suffer- ed declining volumes and this trend affected the development in the Carlsberg brand volume ad- versely, as the brand holds a comparatively stron- ger position in the on-trade than in other sectors. The largest brewery in France, Brasseries Kronen- bourg S.A., is the sole distributor of Carlsberg in France and also sells Tuborg. Carlsberg is brewed locally whereas Tuborg is imported from Denmark. 

