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New products – Concord is capturing one of the latest trends in luxury watches – technologically sophisticated ladies’ diamond-set chronographs in pastel shades – with its new line of La Scala colored chronos. 

New media – The luxurious world of Concord timepieces became accessible to a global audienc when the brand’s elegant, informative website – concord-watch.com – went online last November. 

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New consumer environment – Taking its luxury message to the point of sale in a dynamic new way, a billboard-sized Concord “be late” advertisement appeared on the towering glass facade of a fine Concord jeweler in Tokyo, Japan. 

