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AEGON Religare Life Insurance announces the launch of its fixed-benefit health insurance plan, AEGON Religare Health Plan . This plan offers customers a number of unmatched benefits, including coverage of all surgeries. 

AEGON-CNOOC launches its PAR Endowment with living benefit . The product is designed for customers who need long-term saving for a well-planned retirement combined with life insurance. 

AUGUST 

The European Commission  approves the capital support obtained from the Dutch State through Vereniging AEGON at the height of the financial crisis in 2008. Alongside the company’s long-term strategy, it is a key priority for AEGON to repurchase the capital. In line with this, AEGON repurchases a further EUR 500  million. 

AEGON appoints Executive Vice President Marc van Weede as global Head of Sustainability , effective October 1, 2010. The appointment of Mr. Van Weede extends AEGON’s more integrated approach to managing its operations around the world. 

Mongeral AEGON is the first insurance company in Brazil to introduce products for high net worth clients when it launches its family of Private Solutions products . 

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NOVEMBER 

AEGON UK announces significant enhancements  to its flagship unit-linked guarantee product, AEGON Secure Lifetime Income  (ASLI). The enhancements offer improved benefits for customers and complement AEGON’s focus on the At Retirement market in the United Kingdom. 

Transamerica Retirement Services announces a unique service, Total Plan Management, a new systematic plan management program  to help financial advisors, third party administrators and plan sponsors better administer employer-sponsored retirement plans. 

AEGON Spain launches PPA Evolution, a product designed for a generation that is starting to save regularly . 

SEPTEMBER 

AEGON announces restructuring of some of its United States operations , as part of its plans to pursue further operational and cost efficiencies by consolidating its operations there. It also announces that it will wind down its executive non-qualified benefit plans and related Bank-Owned and Corporate-Owned Life Insurance (BOLI/COLI) business. 

DECEMBER 

AEGON announces a new organizational structure for its operations in Asia . Under the new structure all Asian based insurance businesses will be managed as one regional division headquartered in Hong Kong and led by new CEO, Douglas Henck. The integration will be carried out during 2011. 

AEGON announces  a new product, AEGON Settlement Package Saving  in the Netherlands. The product is a savings account in which the settlement amount can later be used to complement income or pension payments. 

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