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## Options for Busy, Young Families 

Millennials are the fastest-growing consumer age group in the U.S. Many are looking for easy- to-prepare, nutri- tious foods—and a treat or two, as well. We have a vari- ety of products that combine convenience with great taste. 

response in their first year. In 2011, we’ll introduce a gluten free version of Bisquick baking mix. 

We have a great lineup of better-for- you snacks. Retail sales for all-natural Nature Valley  granola bars grew 15 percent in fiscal 2010, refl ecting increased distri bution. This summer, we launched new Nature Valley  Granola Thins, with 90 calories or less per serving. In January, we introduced a 90-calorie version of Fiber One  snack bars, contributing to 10 percent retail sales growth for this line in 2010. 

With its great health profi le, the U.S. yogurt category has been growing at a 6 percent compound rate over the past three years. We added new varieties in 2010 with 100-calorie Yoplait Delights yogurt parfaits and Yoplait  Greek yogurt, 

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which features twice the protein of regu- lar yogurt. This summer, we introduced Yoplait Splitz  yogurt parfaits for kids and an all-natural version of Yoplait  in larger containers. 

Millennial consumers value conve- nient and wholesome foods. We’ve launched a variety of products under the Simply…  brand that feature short ingredi- ent lists and no artifi cial flavors or colors. We recently added Fruit Roll-Ups  snacks and Pillsbury  refrigerated breads and bis- cuits to this line. Lärabar  energy bars also have a short ingredient list and natural ingredients. Retail sales for these bars are growing at a double-digit pace as we’re expanding distribution to new outlets. 

We’re innovating in the freezer case to provide great-tasting, convenient meals for busy consumers. New Wanchai Ferry 

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