 increase the flow of Chinese travellers in the EU, in particular Chinese Free Individual Travellers (FITs), with high revenues, interested in lesser known destinations and travelling outside high season; 

 stimulate investment opportunities for EU companies in China where domestic tourism is booming. 

Its specific objectives are to: 

 bring together EU tourism operators$^{7}$ from different EU Member States, helping them to forge flexible transnational partnerships; 

 give EU tourism operators business opportunities by putting them in contact with relevant Chinese operators on the occasion of B2B events, priority being given to SMEs operating in more than one EU Member State; 

 support the development and the visibility of trans-European touristic products in China, which may include: 

o trans-European thematic Routes around World Heritage sites developed by UNESCO thanks to EU funding (https://visitworldheritage.com/en/eu) and/or 

o trans-European touristic products supported by the EU under the COSME programme and other EU funding programmes (e.g. European velo Routes http://www.eurovelo.com/fr/eurovelos) and/or 

Cultural Routes certified by the Council of Europe (e.g. European Route of ceramics or the Viking Routes http://www.culture-routes.net/). 

## Detailed characteristics of the purchase 1.4.2 

The contractor is requested to undertake the following tasks: 

## Work Package 1 – Collecting and disseminating best practices 1.4.2.1 

(Mandatory requirements) 

 Compiling market intelligence and educational material on how to attract & welcome Chinese travellers in the EU as well as how to service travellers in China.$^{8}$ 

 Formatting$^{9}$ these best practices for dissemination via the EU Tourism Business Portal, and the platform(s) developed under the Joint Promotion Platform developed by the European Travel Commission with EU financial support (e.g. https://ecty2018.org/). 

The tender should indicate which information sources will be targeted by priority, how it intends to identify best practices and the methodology for compiling best practices. 

