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Consequently, developing sustainable packaging solutions offers great potential for reducing our environmental impact and reducing long- and short-term risks. In 2013, we set ambitious targets and implemented a number of initiatives to reduce the environ- mental impact of our packaging. 

We have entered into partnerships with global packaging suppliers of cans, glass bottles, coatings and shrink wrap. Our joint aim is to reduce the environmental impact and develop solutions that are optimised for reuse either as new packaging or as some- thing completely different, such as clothing, with the same or a higher level of quality than the original packaging. 

## PROMOTING RESPONSIBLE DRINKING 

While the vast majority of consumers enjoy beer in moderation as part of a healthy lifestyle, we recognise that a minority of consumers may have a harmful drinking pattern leading to unwanted health and social effects. As a responsible brewer, we are committed to reducing the harmful overconsumption of beer and to playing a positive role in taking global action on this important public health issue. 

In 2013, we defined targets and developed a new policy and related guidelines for this area to enable commitment and compliance across the Group. 

In 2012, we signed the Global Commitments to reduce harmful drinking and committed to reporting on our actions and progress within five areas as of 2013. Our reporting under the Global Commitments has been audited by an external assurer to increase trans- parency for our financial and non-financial 

stakeholders. We believe that delivering on the Global Commitments is essential for our ambition to improve the image of beer and continue to drive category growth. 

As another initiative, we have implemented strategic self-regulation schemes in cooper- ation with regulatory stakeholders in selected markets. This has enabled an open and constructive dialogue with key stakeholders, giving us the opportunity to prove our willingness to act on our ambition to reduce harmful drinking and grow responsibly. 

Learn more about our view on self-regulation on page 30. 

## CSR TARGETS AND REPORTING 

In 2013, we delivered on our three-year targets within energy, CO$_{2}$  and lost-time accidents in production. We developed new three-year 

## SELECTED ACTIONS AND PROGRESS 2013 

Improving the sustainability of our logistics operations is an important element in reducing our overall environmental impact. During 2013, CSC initiated a number of activities within four logistics focus areas: Fleet  (improve the environmental perform- ance of our own fleet); Excellence  (build an efficient logistics culture and improve environmental behaviour); Infrastructure (create environmental initiatives in our warehouses); and Collaboration  (work with relevant stakeholders to create new oppor- tunities for a joint environmental agenda). 

targets for our policies covering the following eight areas: environment, health & safety, community engagement, labour & human rights, responsible sourcing, business ethics, responsible drinking and marketing commu- nication. Selected targets and our progress towards achieving them are shown on page 29. We also reviewed and updated our policies and guidelines to ensure compliance with internal and external expectations. 

We published an annual CSR report on our policies. The CSR report serves as our Communication on Progress to the United Nations Global Compact and further enables us to live up to our legal responsibility on CSR disclosure stated in section 99a of the Danish Financial Statements Act. 

As in previous years, a selected set of indicators used to track our performance 

We continued our Responsible Sourcing Programme, inviting selected key suppli- ers to join the programme to gain insights into their operations and identify how they work with CSR-related risks. Suppliers were audited by an external assurer on environ- ment, business practices, health & safety and labour rights. The audits demonstrat- ed no critical non-compliances. A number of non-compliances and observations were identified and solved, while some are still being monitored and tracked closely. 

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## Find out more about our responsible drinking initiatives. 

www.carlsberggroup.com/csr/reportingonprogress 

with respect to environment and health & safety has been independently assured by the KPMG Climate Change & Sustainability team. Furthermore, an expanded set of stra- tegic indicators has been chosen for readiness assessment. Our aim is to have independent assurance across all CSR policies in 2016. 

The full 2013 CSR report, including the KPMG assurance statement and GRI G3 table, is available online at www.carlsberggroup.com/csr/reports. 

Health & safety has been a focus area for the Group for many years and we have achieved significant progress in improv- ing safety in our production and logistics areas across the Group. In 2013, two of our Polish breweries were recognised by the Regional Labour Authorities in Poland for their safety improvements, ranking no. 1 in the occupational safety contest “Employer: Provider of Safe Work”. 

