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## Overview of sales and distribution channels 

## Aegon USA 

Aegon USA uses a variety of sales and distribution channels in the United States. These include: 

■ Independent and career agents; 

■ Registered Representatives; 

■ Independent marketing organizations; 

■ Banks; 

■ Regional and independent broker-dealers; 

■ Benefit consulting firms; 

■ Wirehouses; 

■ Affinity groups; 

■ Institutional partners; 

■ Third party administrators. 

In addition, Aegon USA provides a range of products and services online, and uses direct and worksite marketing. Generally, Aegon USA companies are focused on particular products or market segments, ranging from lower income to high-net-worth individuals, and from small to large corporations. 

## Aegon Canada 

Transamerica Life Canada (TLC) provides life insurance products to Canadian consumers. By working through a variety of distribution channels, TLC has acquired a national network of thousands of independent advisors. These advisors provide middle market Canadians with individual life insurance and protection products. Canadian Premier offers simplified life, group creditor and accident and sickness coverage. Distribution channels include: 

■ Independent and career agents; 

■ Independent managing general agencies; 

■ Agencies owned by Transamerica Life Canada; 

■ Bank-owned national broker-dealers and mutual fund dealers; 

■ Bank and credit union affinity partners. 

## Overview of business lines 

## Aegon USA 

## Life & Protection 

Life & Protection (L&P), the largest of the three divisions, serves customers in a broad range of market segments. Consumers may choose to purchase directly or through career (or independent) agents, the worksite, or sponsored (or affinity) groups. L&P offers a comprehensive portfolio of protection solutions. 

## Products 

Products offered include whole life, universal life, variable universal life, indexed universal life and term life insurance, and supplemental health, specialty insurance, and long-term care protection. 

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## Term life insurance 

Term life insurance provides protection for a stated period of time. Benefits are paid to policy beneficiaries in the event of the death of the insured during a specified period. 

## Universal life insurance 

Universal life insurance pays death benefits, accumulates cash values at interest rates that adjust periodically, and has flexible premiums. Indexed universal life products have both interest rate guarantees and interest crediting linked in part to performance of an index, subject to a cap. Variable universal life products include varying investment options for cash values. 

## Whole life insurance 

Whole (or permanent) life insurance provides life-long death benefit protection as long as required premiums are paid, while accumulating tabular cash values based on statutory requirements. Premiums are generally fixed and usually payable over the life of the policy. 

## Other life insurance 

Life products also include life insurance sold as part of defined benefit pension plans, single premium products, and additional optional benefits. 

## Supplemental health and specialty insurance 

Supplemental health insurance products are sold primarily through affinity markets and include accidental death, other injury, critical illness, hospital indemnity, Medicare supplement, retiree medical and student health. Specialty lines include travel, membership and creditor (installment, mortgage or guaranteed auto protection) products. 

## Long-term care insurance 

Long-term care (LTC) insurance products provide benefits to policyholders who require care due to a chronic illness or cognitive impairment. LTC insurance serves as an asset protection tool by reimbursing policyholders for costly expenses associated with LTC services, and it may also help a family better manage the financial, health and safety issues that are associated with LTC. 

## Sales and distribution 

The L&P division is organized by distribution channel, with a shared services support platform. Each channel focuses on a specific type of distribution method and target market. The L&P distribution channels include affinity markets, agency group, brokerage, worksite, and broker-dealer. 

## Affinity markets 

The Affinity Markets group markets directly to consumers through either broad market or affinity relationships, including associations, employers, financial institutions, retailers, and other sponsor groups. Life, supplemental health, and specialty accident and membership products are offered through a variety 

