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• We contributed to the Monterey Bay Aquarium (MBAq) Cooking for Solutions event. This event brings together the finest chefs from every region of the United States as ambassadors for sustainable dining. Non-profit MBAq is the creator of Seafood WATCH and one of the leading forces behind conservation in the oceans. 

• We met with the Marine Stewardship Council (MSC) along with representatives from the seafood industry around the world to discuss improvements to the program and opportunities to work together. 

• We spoke at the International Fishery Congress in Vladivostok, Russia and participated as a panellist in the US Senate briefing on illegal, unreported and unregulated fishing (IUU). 

While building a sustainable global resource is critical to achieving our corporate goal of 100% sustainable seafood, we also launched or continued many corporate initiatives: 

• Our employee training program – Seafood Savvy – intensified the spotlight on sustainability. 

• We made dozens of visits to our customers to educate and profile High Liner Food’s sustainability efforts. 

• We improved our traceability capability through changes to our procurement systems to collect and track more information on our sources, customers and products. 

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## Reducing our environmental footprint 

Our focus is on the sustainability of the seafood that we procure, but our Sustainability Council also coordinates efforts to reduce our 

impact on the environment by seeking improvements in energy consumption, waste from our plants, packaging, transportation and distribution. Dozens of initiatives were completed or launched in 2011: 

• We engaged every plant in Canada and the U.S. in projects to reduce our energy consumption. 

• Packaging innovation in the U.S. and Canada focused on organic inks, reducing carton sizes and improving the recyclable characteristics of packaging board. 

• This annual report for 2011 is printed on recyclable paper with organic inks. 

Our focus in 2012 will be to continuing driving wild fisheries toward MSC certification by supporting the Russian Pollock, salmon and Pacific cod MSC processes. We will also continue to encourage and support the certification of Canada’s 3Ps cod fishery and the balance of the Barents Sea cod and haddock. Projects aimed at reducing our energy consumption will continue and we’ll enhance our packaging innovation teams. The development of a formal social, ethical and environmental policy that was launched in 2011 will also continue. 

## Our commitment: RESPECT 

Our commitment begins on the water and continues from ocean to plate. The framework for this commitment is embodied in RESPECT for Our Planet Our Promise. Please visit www.highlinersustainability.com to read the complete statement. 

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