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## T- Mobile tackled consumer pain points and rewrote the rules of wireless. 

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Un-carrier 1.0 

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Consumershatelong-termservice contracts,costlyoveragesandcomplicated serviceplans.SoT-Mobilegotridofthem. OurSimpleChoiceplanprovidesunlimited everything,withoutanannualservice contract,withsimple,straightforwardpricing. 

