content_image/261177.jpg
## Revenue and segmentation of operations 

The segmentation reflects the geographical and strategic management, decision and reporting structure applied by the Executive Committee (Chief Operating Decision Maker). 

The non-beverage activities are managed sep- arately and therefore also shown separately. 

Not allocated net revenue, DKK 171m (2012: DKK 125m), consists of DKK 9,176m (2012: DKK 7,687m) net revenue from other compa- nies and activities and DKK -9,005m (2012: DKK -7,562m) from eliminations of sales between these other companies and the geographical segments. 

Not allocated operating profit before special items, DKK -1,335m (2012: DKK -1,199m), consists of DKK -1,345m (2012: DKK -1,217m) from other companies and activities and DKK 10m (2012: DKK 18m) from eliminations. 

In 2012, special items in the non-beverage segment were impacted by the gain from disposal of the Copenhagen brewery site. 

## SEGMENTATION OF INCOME STATEMENT ETC. 

<img src='content_image/261177.jpg'>

