## DOLLAR TREE MEANS THE THRILL OF THE HUNT 

Through the years, the ever changing mix of merchandise at Dollar Tree has kept customers coming back, to experience the Thrill of the Hunt. Simply put, you never know what treasure awaits down each aisle. Could it be DVDs? Colored stemware? Handmade pottery? Cameras? Yes, yes, yes, and yes! 

At Dollar Tree, customers are treated to thrilling opportunistic buys as well as exhila- rating proprietary merchandise that can be found only at our stores. Each shop- ping experience is fresh and exciting; it’s why customers keep coming back. Customers know Dollar Tree always will offer the everyday merchandise they have come to expect and love. The Thrill of the Hunt is a bonus, rewarding cus- tomers with the unexpected, WOW factor. 

In the face of rising costs nowadays, it seems like a dollar just doesn’t go as far as it used to. Except at Dollar Tree! Exceptional values and unexpected treasures are what we are all about. 

Sure, Dollar Tree provides great value on items like dish soap and trash bags, and while our price is terrific, they’re hardly the kind of items that stir customer excitement. After all, who loves washing the dishes or taking out the trash?!? 

It’s the rest of our merchandise that really produces a thrilling shopping experience. Customers are delighted to find merchandise they’d never expect to see in our stores, and they’re equally thrilled when they get to the register and are reminded each item is just $1. 

The living room pictured in the inset photograph is a striking example of the Thrill of the Hunt. We started with an “empty canvas,” a room furnished only with a table and chairs. Then we went shopping at Dollar Tree and decorated this room with a wide array of Dollar Tree merchandise. Take a close look at the photograph to the right, and you will discover items you would never expect to see at our stores. 

• What a thrill to find a 35mm camera for a dollar, and a roll of film for another buck! 

• Customers are treated to hardback novels, with cover prices of $20 or more. 

• Even framed art. Who would think beautiful pieces that can adorn your walls would be available for just $1? 

• Like DVDs! Ten episodes of vintage cartoons like Betty Boop for just a dollar. 

• The Tradewind Bay collection, conceived and produced exclusively for Dollar Tree, is a delightful example of product development. This exciting assortment of décor items 

