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## be fi  rst. 

Our goal is to be our customers’ first choice for the broad- band future. Being first to us is more than bringing new technologies to the market, or establishing leading competitive positions in the markets we serve. At Bell, we use technology to develop and to deliver great products and services that have meaningful benefits to our customers, connecting, entertaining and informing them. Our goal is to package and integrate new technologies to help businesses be more productive and more competitive—locally or globally. 

## Wa y B e t t e r T V 

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It’s harder than ever to be a couch potato. Thanks to the advent of new, interactive technology, watching television has never been less passive. A touch of a button allows viewers to pause and rewind live television, choose their own camera angles, play interactive games and preview one program while watching another. 

Our ExpressVu satellite television service brings all of these features to more than one-and-a-half-million Canadians today. In the last year, ExpressVu subscriptions increased by 8.4 per cent. We’re also bringing these capabilities to many large apartment buildings through our VDSL service, which offers consumers a competitive alternative to cable television. 

Through our recently announced partnership with Microsoft, we are testing a powerful new television distribu- tion platform called IPTV (Internet Protocol TV). It is on-demand television—an integration of the navigation qualities of the Internet, your home computer and what we watch on TV. And we will bring the power of IPTV into the home through your current home telephone connection. 

What does this mean to the customer? These capabilities together give people a level of choice they’ve never had before. But it’s relevant choice. Choice over content. Choice over viewing times. 

