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“OUR NEW SHOWROOM IS A UNIFIED PRESENTATION TO THE MARKETPLACE THAT BETTER REFLECTS WHO WE ARE AS A COMPANY. IT MAKES THE IMPACTFUL STATEMENT, ‘THIS IS HOOKER FURNITURE TODAY.’ IT REFLECTS OUR REVITALIZED PRODUCT DIRECTION AND THE ENERGY AND EXCITEMENT ABOUT OUR FUTURE. IT SIGNALS A FRESH NEW ER A AT HOOKER FURNITURE BUILT ON A WONDERFUL LEGACY.” 

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## ONLINE INFLUENCE AND CONNECTIONS 

## INTERNET AND SOCIAL MEDIA MARKETING 

Seeking to engage and educate furniture shoppers, retailers and designers, Hooker Furniture offers inspiring home ideas through our online community. In an effort to meet the consumer where she is on the Internet, Hooker’s robust online presence includes our websites and Facebook, Twitter and Pinterest pages, the Experience Your Home corporate blog and a YouTube channel. Through serving the consumer with rich editorial and visual content that deepens her interest in home improvement through furnishings and builds trust and confidence, we believe she will reward us with brand affinity, loyalty and purchases. Social media marketing is enabling us to reach an average of over 150,000 consumers a week on Facebook alone, and is referring thousands of incremental visitors to our website and dealer locator. 

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—Alan Cole, President, Hooker Furniture 

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## OUR NEW HIGH POINT SHOWROOM 

## SHOWROOM SIGNALS FRESH NEW ERA 

During the year, we relocated our High Point Market casegoods show- room from where it had been for over 30 years to a higher-traffic location down the hall where Hooker, Sam Moore and Bradington-Young will share a newly renovated corporate show space. With compelling displays, dramatic lighting, appealing sight lines, a welcoming lobby and glass-walled entrance hub, “The new showroom is a unified presentation to the marketplace that better reflects who we are as a company,” said Alan Cole, president. “The showroom makes the impactful statement, ‘This is Hooker Furniture today.’ It reflects our revitalized product direction and the energy and excitement about our future. It positions upholstery as an integral part of the company and Hooker as a unified resource. The new showroom signals a fresh new era at Hooker Furniture built on a wonderful legacy.” 

