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## Targets 

Our strategy for CSR has three key initiatives: being an environmentally efficient global brewer; developing sustainable packaging; and promoting responsible drinking to improve the image of beer. The selected targets presented here reflect these priorities. 

In 2013, we delivered on our three-year targets within energy, CO$_{2}$ and lost- time accidents in production. Our water consumption performance was on a par with last year. In order to ensure continued progress we have set new three-year targets and have expanded our targets to include sustainable packaging and responsible drinking. 

## Read our CSR report online. 

www.carlsberggroup.com/csr/reports 

## SELECTED CSR TARGETS 

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29 2013 target 

2016 target – Reduction in relative consumption over 3 years 1 

## 5-10% 

The Carlsberg Group reduces energy consumption through individual breweries’ energy efficiency projects and process optimisation. 

6 partners 2013 

## SUSTAINABLE PACKAGING (PARTNERS PARTICIPATING IN CCC) 

The Carlsberg Circular Community (CCC) is an initiative in which Carlsberg cooperates with key partners using the Cradle-to-Cradle ®  design frame- work to develop products that are optimised for recycling and reuse while retaining their quality and value. The approach is increasingly referred to as upcycling. By 2016, we aim to be cooperating with 15 key partners to have at least three products Cradle-to-Cradle ® -certified. 

<img src='content_image/280006.jpg'>

7. 1 2013 target 

2016 target – Reduction in relative consumption over 3 years 1 

## 5-10% 

Reductions in CO$_{2}$ emissions is a primary measure of how the Group is progressing on the ambitious targets for reducing its environmental impact. 

15 partners 2016 target 

<img src='content_image/280007.jpg'>

3. 2 2013 target 

2016 target – Reduction in relative consumption over 3 years 1 

## 5-10% 

Making more beer with less water is a high priority for Carlsberg’s breweries around the world. 

80% 2013 

## RESPONSIBLE DRINKING (PERCENTAGE OF VOLUME CONTAINING RESPONSIBLE DRINKING MESSAGING) 

In order to promote responsible drinking, the Group will display health messages on its primary or secondary packaging of alcoholic beverages. The messaging will relate to drinking and driving, underage consumption and consumption by pregnant women. 

<img src='content_image/280008.jpg'>

10.9 2013 target 

2016 target 

## 5.7 

A measure used to monitor safety in the Carlsberg breweries. A strong safety performance is a prerequisite for a sustainable and healthy workplace for our employees. 

100% 2016 target 

