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## Places to Grab a Convenient Snack 

There are more than 144,000 convenience stores across the U.S. today. We’re achieving good sales growth in this chan- nel with products such as new Wheaties Fuel energy bars, salty snacks in zesty  fl avors and great- tasting cereal bars. 

## We’re leading growth with our customers. 

We partner with all of our customers— from traditional grocers to foodservice operators—to grow our business and theirs. Traditional grocery stores remain our largest customer group. However, food sales in nontraditional retail outlets, such as club, drug, dollar and discount stores, are posting the fastest growth in recent years. We offer products in a variety of package formats, from single servings to multipack containers, to meet diff  erent customer needs. We also bring sales capa- bilities, such as insights into consumer behavior and the optimal product selec- tion, to help drive sales growth for retailers. 

<img src='content_image/195015.jpg'>

In the market for food eaten away from home, we’re focusing on the chan- nels with the best prospects for growth. These include K–12 schools, colleges and universities, convenience stores, and lodging chains. We’ve posted good sales and dollar share growth in many of these channels, and in convenience stores we’ve increased our distribution and are leading growth in various categories, including cereal, grain and salty snacks. While consumers continue to eat more meals at home, the U.S. foodservice industry generates an estimated half a trillion dollars in annual sales. We think this market represents a great opportunity for General Mills brands. 

## U.S. Channels Sales Growth Projections 

(percent, 5-year compound annual growth 2009–2014) 

<img src='content_image/195017.jpg'>

Source: Management Ventures, Inc., food and beverage sales growth 

## Our Distribution Gains in Convenience Stores 

(percent growth, fiscal 2010) 

<img src='content_image/195021.jpg'>

Source: Information Resources, Inc. 

