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## Media Coverage 

## Media and Web Coverage 

Television, radio, newspaper and other media will cover the races with the news angle that best suits their respective audiences. The markets surrounding the start, finish and time stations along the route will receive updates during the months and weeks before the race arrives. 

## Media & Publicity Support 

Racers are encouraged to pitch their own media contacts for coverage of their specific race efforts. Guidelines and templates will be available on the website in the Resources Section. 

## Web Coverage (www.raceacrossamerica.org)(www.raammedia.com) 

In 2019, the race website received over 25 million page views during the two-week period of the race! We will greatly enhance the coverage of the race, in real time, during 2020. Rather than using resources to film and produce a story for broadcast months after RAAM, we believe the fan base of RAAM craves news about their favorite RAAM Racers in a timely manner. Therefore, RAAM will deploy reporters, photographers and videographers along the route, and feed current race information (written reports, photos and video clips) to the website on an hourly basis during the entire race. 

Further to the website, we fully utilize the easy accessibility of social media. RAAM has Facebook, Twitter (@RAAMraces) and Instagram (@raceacrossamerica) pages. Please use hashtag - #RAAM2020 #raceacrossamerica. 

Please direct your local supporters to the web sites and social media outlets! 

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