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## GOING AND GOING ON WALL STREET 

CELEBRATING THE LISTING OF ENERGIZER’S STOCK ON THE BIG BOARD, CEO PATRICK MULCAHY (RIGHT) RECEIVES CONGRATULA- TIONS FROM NEW YORK STOCK EXCHANGE CHAIRMAN AND CEO RICHARD A. GRASSO. 

As a stand-alone company, Energizer is focused, energized and fully powered to extend its industry leadership and take advantage of significant trends in the global market for primary batteries and flashlights. 

The dynamics of the global battery industry are driven by two key trends – the proliferation of portable electronic devices and the shift to alkaline batteries. The steadily growing number of devices in consumers’ hands promises continued strong global demand for primary batteries, growing at an annual rate of 7 percent over the past five years. 

Secondly, the growing dependence of consumers on power-hungry, high-drain portable devices requires batteries with increasingly longer service life, higher power and performance, and smaller size. Particularly suited to these requirements, alkaline batteries are the fastest-growing segment of the primary battery market with historical growth trends in the high single digits. 

## PRODUCT PORTFOLIO 

To capitalize on these continuing trends, Energizer follows a straightforward strategy – to meet consumer needs around the world with a comprehensive portfolio of products at all performance and price levels. Today, we have the broadest array of products in the industry, capable of satisfying consumer demands and budgets, anchored by two of the world’s leading brand names – our flagship Energizer ® brand and the Eveready ® brand. Our portfolio consists of three basic product lines – primary batteries, miniatures, and flashlights and other lighting products. 

Primary Batteries Primary alkaline and carbon zinc batteries account for 83 percent of global net sales and comprise a comprehensive range of performance and pricing. Our premium Energizer alkaline batteries deliver reliable, long-lasting power, and value-priced Eveready carbon zinc batteries offer economic dependability. Two initiatives during the year firmly positioned the company to compete in all segments and contend for the entire range of consumer alkaline battery purchases. 

We established the super-premium segment with the launch of Energizer ® e 2 TM , combining advanced technology and consumer-friendly features. This high-performing new battery incorporates proprietary titanium technology and new cell construction to deliver exceptional power and dependability. New E-SNAP TM reclosable packaging gives consumers improved portability and storage convenience, and a newly enhanced and recalibrated gauge-style on-battery tester offers greater accuracy. We further fortified our product lineup with the introduction of Eveready Alkaline, giving value-conscious consumers reliable performance at an economic price from a recognizable, trusted name. 

Miniatures Energizer’s complete line of miniature batteries, accounting for 3 percent of net sales, utilizes various chemistries including silver oxide, zinc-air and manganese dioxide. Miniatures deliver long-lasting, reliable power for a variety of small devices including electronic watches and cameras, calculators and personal organizers, keyless car remotes and handheld electronic games, hearing aids and electronic thermometers. 

## HIGH-TECH GADGETS 

## PORTABLE TECHNOLOGY 

THE PUBLIC CONTINUES ITS UNABASHED AND UNABATED INFATUATION WITH PORTABLE ELECTRONIC DEVICES. THIS GROWING DEPENDENCE ON HIGH-TECH DEVICES NOW EXTENDS TO WIRELESS PHONES AND PAGERS, RADIOS AND COMPACT DISC PLAYERS, CAMERAS AND PERSONAL DIGITAL ASSISTANTS, ELECTRONIC GAMES AND BATTERY-POWERED TOYS. 

