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We’re building the Häagen-Dazs  ice cream brand in countries around the world, includ- ing emerging markets. We just opened our first shop in India and have several in Brazil. And we’ll open more Häagen-Dazs cafés in cities across China in 2011. 

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Our largest emerging market is China, where our business reached $350 million in net sales in 2010. We expect continued good growth in China as we expand our Häagen-Dazs  ice cream cafés into more cities and extend our popular Wanchai Ferry  line of frozen meals. Sales for the Wanchai Ferry  brand grew 20 percent in 2010, and we’re building on that growth with new product varieties, including a line of frozen noodles. 

While most of our emerging market focus to date has been on China, India and Brazil also represent exciting oppor- tunities for growth. These three markets combined are expected to account for 20 percent of global food sales growth over the next five years. And we see good opportunities in Russia, too. We’ve begun operations in India and Brazil with Nature 

Valley  granola bars and Häagen-Dazs  ice cream, positioning us to leverage future growth in those countries. 

In 2011, we’re targeting mid single-digit growth for our International segment, and our operating profits should grow even faster than sales. As we expand our four product platforms in developed and emerging markets, we expect our inter- national businesses, including our joint ventures, will continue to be our fastest- growing operations. 

## From the Chinese Freezer Case 

Wanchai Ferry frozen meals posted double- digit net sales growth in China in 2010. These convenient products give consumers a quick and easy way to make traditional Chinese dumplings. We’re now adding frozen noodle varieties to the line. 

