## 2010 Highlights 

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## Business Description 

Investment Advisors is comprised of five distinct businesses: Fifth Third Private Bank, Fifth Third Securities, Fifth Third Asset Management, Fifth Third Institutional Services and Fifth Third Insurance. We have more than 100 years of experience helping our individual, business and institutional clients build and manage their wealth. 

## Client Focus 

Clients receive specialized advice from each of our business lines. Fifth Third Private Bank simplifies financial complexity for the Bank’s most affluent clients by collaborating with them to articulate and achieve their goals. Fifth Third Securities serves individuals and families by offering retirement, investment and education planning, managed money, annuities, and transactional brokerage services. Fifth Third Insurance offers a number of insurance products and services such as life insurance, long-term care insurance, disability income protection, and annuities to help clients minimize risk and protect their wealth. Fifth Third 

## Investment Advisors 

Asset Management provides asset management services to institutional clients and also advises the Company’s proprietary family of mutual funds, Fifth Third Funds. Fifth Third Institutional Services provides consulting, investment and record-keeping services for corporations, financial institutions, foundations, endowments and not-for- profit organizations. Products include retirement plans, endowment management, planned giving and global and domestic custody services. 

## Strategy 

Investment Advisors serves to deepen and enhance the Bank’s most important client relationships by collaborating with our Retail, Commercial and Business Banking partners. We begin by completely understanding each client’s unique needs, goals and circumstances. For our most affluent individuals and families, we have teams of professionals to design unbiased solutions that meet all of their wealth management needs in one place. For our Retail clients, we offer a comprehensive suite of investment and insurance solutions to complement their existing banking products and services. For institutions and corporations, our retirement, asset management and custody capabilities mean they can turn to Fifth Third for more than just their capital needs. By leveraging our internal company partnerships, Investment Advisors provides the Bank with ongoing fee revenue at low incremental capital, and provides our clients with complete, powerful financial solutions from one trusted advisor. 

