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## (21) SEGMENT INFORMATION 

Energizer manufactures and markets dry cell batteries including alkaline, carbon zinc, miniature and specialty batteries, and flash- lights and other lighting products throughout the world. Operations are managed via four major geographic areas – North America (including the United States and Canada), Asia Pacific, Europe, and South and Central America (including Mexico). This structure is the basis for Energizer’s reportable operating segment information disclosed below. Segment performance is evaluated based on oper- ating profit, exclusive of general corporate expenses, restructuring 

charges and amortization of goodwill and intangibles. Financial items, such as interest income and expense, are managed on a global basis at the corporate level. 

Intersegment sales are generally valued at market-based prices and represent the difference between total sales and external sales as presented in the table below. Segment profitability includes profit on these intersegment sales. One single mass merchandiser accounted for 15.3%, 13.5% and 11.5% of total net sales in 2000, 1999 and 1998, respectively, primarily in North America. 

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