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## goal 2 : 100% sustainability 

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With this commitment, we will require wild-caught seafood and farmed products to come from fisheries and aquaculture farms certified as sustainable by the Marine Stewardship Council (MSC) or equivalent, the Global Aquaculture Alliance or the Aquaculture Stewardship Council or on a clear, defined path toward being sustainable and capable of documenting measurable improvements. High Liner Foods will continue to collaborate with the Sustainable Fisheries Partnership  to achieve these objectives. 

 High Liner Foods remains committed to sourcing all of its seafood from certified sustainable or responsible fisheries and aquaculture farms by the end of 2013. 

During 2011 we made significant progress toward achieving our goal. By December 31, 55% of our wild seafood was certified, a significant increase from 35% at the end of 2010. About 68% of our aquaculture seafood was from Global Aquaculture Alliance BAP (Best Aquaculture Practices) certified facilities. Our initiatives along with the efforts of other companies and organizations within the seafood industry have had a substantial impact on the world’s seafood resources. Quotas have increased in many regions including New Zealand, the North Pacific, the North Atlantic and the Baltic Sea. These are regions where the harvesters of seafood sell primarily to European and North American customers who have made public commitments to sustainability. Sustainability will no longer be an option, but a requirement to sustain our relationships with our customers. It is also good for business. Healthy fish stocks provide raw material at affordable prices to grow our business. 

Still, there is much work to be done to advance the sustainability of the world’s seafood resources and meet our own sustainability goals. In 2011, we focused on driving more wild fisheries toward MSC certification, particularly the Russian Pollock fisheries in the Bering Sea and Sea of Okhotsk, the Russian Atlantic Cod fishery in the Barents Sea, the cod fishery in Canada’s 3Ps region of southern Newfoundland and Labrador, the Russian Pacific cod fishery in the Bering Sea and the Russian wild pink salmon fishery. 

We engaged in many initiatives to support global sustainable fisheries: 

• We were the principal sponsor of the Seafood Summit 2011 in Vancouver. This global conference brought together representatives from the seafood industry and conservation community for in-depth discussions and presentations. 

• Working with the National Fisheries Institute, we took the industry-lead to identify cost-effective traceability solutions for retailers. 

