## JOURNALISTS’ VISIT 

A journalists’ visit is a planned action, inviting journalists to attend a specific location, such as a company, to provide them with an insight on a specific OSH aspect. Journalists’ visits permit the organisers to effectively communicate their mission and activities to the target media and improve dialogue with journalists to reach a broader audience and media coverage. 

The main objectives  of journalists’ visits are: 

• to raise awareness  about a specific topic or campaign 

• to provide journalists with an insight and further information from the respective responsible experts and/or company representatives (e.g. of the fulfilment of safety and health measures in a best practice company, factories, offices, farms or building sites to demonstrate risks at work and highlight examples of best practice for preventing and avoiding risks). This is especially helpful to those who work in non-OSH press as the visit will allow them to gain knowledge on an issue in a concise and easily understandable way. 

• to offer journalists an incentive for reporting  because of the first-hand demonstration  and advice  from experts that they receive on-site regarding the topic. 

• When visiting a company, journalists can acquire useful background information and based on this, tailor-made interviews can be arranged in an effective manner. This offers the opportunity for journalists to speak directly with OSH representatives (e.g. EU-OSHA’s national partners) and gain a new perspective from the company itself. Instead of just providing journalists with plain statistics and information, a site-visit can offer more descriptive material for an article, interesting photo opportunities and allows journalists to experience and understand the respective issue within a real work environment. 

• EU-OSHA should be given enough visibility not only in terms of branding, but also in terms of content and background information. 

