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Gross deposits rose to EUR 9.1 billion, mainly as a result of strong growth in AEGON Asset Management. The main reason for the 2010 net deposits of EUR 3.9 billion was new asset management mandates, but all units contributed and experienced net inflows. 

## Value of new business 

The value of new business for New Markets decreased 3% to EUR 116 million as compared to the previous year. 

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Growth in Variable Annuities Europe and Central & Eastern Europe was largely offset by the decline in Spain, which was driven mainly by lower sales. The internal rate of return on new business remained high at 34%. 

## Revenue-generating investments 

Revenue-generating investments increased 100% during the year to EUR 34 billion at December 31, 2010, mainly as a result of the inclusion of AEGON Asset Management. 

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