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## ❏ AEGON AND THE INVESTMENT COMMUNITY 

AEGON has thousands of shareholders and bondholders around the world. The company’s investor relations program is aimed at ensuring investors have the information they need to make sound investment decisions. 

## Communications 

AEGON’s aim is to provide information that is clear, transparent, accurate and timely. This is particularly important during times of economic uncertainty. During 2010, AEGON organized a number of conferences, road shows, press briefings and other events to communicate the company’s strategy and performance to investors and the financial markets. AEGON’s investor relations team works closely with the company’s media and communications team. AEGON has a clear and well-defined policy with regard to communications between the company and its investors. This policy, adopted in 2008, sets out rules and guidelines in line with the Dutch Corporate Governance Code. A copy of this policy is available on AEGON’s website (www.aegon.com). 

## Investor conferences 

During the year, AEGON hosted two Analyst & Investor conferences, one in London and the other in New York. In total, these two events attracted approximately 110 insurance sector analysts and investors. Presentations by members of AEGON’s Management Board focused largely on long-term strategy and the performance of both the company and its operating units. In June, CEO Alex Wynaendts provided an update of AEGON’s long-term strategy and set out a new ambition for the company: to become a leader in all its chosen markets 

by 2015. At the same conference, Mr. Wynaendts also outlined plans to restructure AEGON’s UK operations and explore strategic options for Transamerica Re, the company’s life reinsurance business. In addition to AEGON’s Analyst & Investor conferences, senior executives also speak at events organized by brokers and other companies. In 2010, members of the Executive Board spoke at conferences organized by, among others, Bank of America /Merrill Lynch, Citigroup, Goldman Sachs and Morgan Stanley. 

## Road shows 

Members of AEGON’s Investor Relations team also regularly visit institutional investors to discuss AEGON’s strategy and performance. Institutional investors include pension funds, investment firms and other financial institutions. In 2010, AEGON held road shows in North America, Europe and Asia. In total, there were approximately 460 meetings with shareholders and other potential investors in 42 different locations. 

## Annual General Meeting of Shareholders 

AEGON held its annual General Meeting of Shareholders on April 29, 2010 in The Hague. At the meeting, more than 100 holders of common and preferred shares were present or represented, together accounting for 59.5% of AEGON’s issued share capital. All resolutions 

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