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## SOCIAL MEDIA COMMUNICATION PLAN 

## Social Media Communication Plan 

Overall management and drafting of a social media communication plan 

## Overall management 

## Planning 

• Contractor’s national partner and the EU-OSHA’s national partner set the objectives, the target audience, the style of the posted content for each social media channel and the key messages of the overall communication plan. 

## Reporting 

• The Contractor’s national partner in cooperation with EU-OSHA's national partner will fill-in a template reporting on social media and OiRA tool’s statistics to facilitate the evaluation of the success of the implemented social media actions. 

## Social media communication plan 

## Elaboration of a social media communication plan 

The contractor’s national partner will be requested to develop a social media communication plan adapted to the needs and requirements of the EU-OSHA’s national partners and in line with their overall social media policy and strategy (if applicable), for the promotion on one specific topic/project (as for example, OiRA) in the national language. 

The social media communication plan should describe the following aspects in a minimum of 1200 words: 

• Objectives, the target group and channels to be used, as well as necessary justifications. 

• Main messages (and topics) to be communicated which will have to be agreed with and validated by the EU-OSHA’s national partner (the document should be drafted in national language with up to 600-800 words and a summary in English); 

• Identifying national handles and hashtags to be included in the posts; 

• Key performance Indicators, how the impact is going to be measured. 

