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be true. 

Service is the essence of Bell Canada. It is in our DNA. It is our single, unifying thread. It is why we are here. 

Service also separates us from others. We have a long history with the Canadian customer, from the fi rst telephone to the most recent connection. Our relationship with them goes beyond dollars and cents, or even a dependable dial tone. We are committed to provide Canada with the best commu- nications system and the most reliable service possible. This inspires and informs every aspect of our business, both behind the scenes and face-to-face with the customer. 

We are today and always will be true to this commitment. As we introduce new products and services, as we work to change our culture, as we simplify our operations, this will never change. 

## Service in the Field 

<img src='content_image/95490.jpg'>

In Sainte-Thérèse, Québec, at the top of a telephone pole, Bell Canada technician François Laporte has been splicing icy wires for hours. With several hours to go before his job is finished, François is glad his helmet has a fl ashlight. François is exceptional. But at Bell, he is not unusual. 

François’ job is linked to those of hundreds of other behind-the-scenes Bell technicians and engineers. They share a goal: to create and maintain the best network possible and to move mountains to restore service on those rare occasions when it goes down. Because of their tireless efforts, people take the dial tone for granted. And that’s how it should be. 

We engineered reliability into our network. But fi rst, we engineered that same reliability into our culture. If you stripped away Bell’s 125 years of accomplishments, a single core value remains, the same value at work behind every metre of wire laid: service. As we work to create an entirely IP-based network, Bell’s customers can look forward to a system whose simplicity and reliability improves their lives and carries on our heritage of reliable service. 

