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## Cereal and Infant & Toddler Foods 

Health Valley ® will continue to grow the distribution of its new functional medley cereals: Slender ™ for weight management, Empower ™ for active individuals, HeartWise ™, the most heart- healthy cold cereal, and BoneWise ™ for strong bones. We will launch ImmuneWise ™ , the first cereal designed to support a healthy immune system, which will contain Celestial Seasonings ® green tea and blueberries, among other antioxidants. Expanding this line, we will introduce HeartWise hot cereal, the most heart-healthy oatmeal. These functional cereals are designed to contribute to the development and maintenance of a healthy body. 

A new line of Health Valley organic cereals has been designed by a nutritionist to help children eat more healthy foods and address the growing problem of obesity. 

Earth’s Best ® continues to command category leadership with double-digit growth over last year in the Natural Foods market, driven by the successful introduction of 11 new toddler foods and several new infant products. 

Our most exciting news is our new relationship with Sesame Workshop ®, the nonprofit educational organization behind Sesame Street ®, to create a line of delicious and nutritious foods for young children that make eating healthy fun. Together, we are developing a product line that both parents and children can agree on by combining the trusted nutrition and great taste of Earth’s Best with the fun and delight of everyone’s favorite Sesame Street friends. 

This new line of breakfast and snack products is formulated with organic ingredients and whole grains and is free of hydrogenated oils, transfat, artificial flavors and colors, preservatives and genetically engineered ingredients (GEIs). 

All Earth’s Best Sesame Street products will carry the Healthy Habits for Life ™ logo on the package as well as tips for parents and children from the child development experts at Sesame Workshop on how to incorporate healthy practices into everyday life. 

## Ingredients 

Arrowhead Mills ® offers a diverse selection of flours, grains and mixes for home-baked goodness. This year we added pizza crust, gluten-free pizza crust, ready-to-use pie crusts and cake mix to our product line. 

We are also a leading manufactuer of naturally flavored and specialty cooking oils. Look for our four new expeller pressed oils: Green Tea Seed Oil , a versatile alternative to olive oil; Avocado Oil , ideal for Mexican and other cooking; Grape Seed Oil for stir frying or salad dressings; and Oregano-flavored Soybean Oil to liven up everyday cooking. 

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