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## DESIGN LEADERSHIP 

## HOOKER WINS 2011 PINNACLE DESIGN AWAR D 

After years of being recognized in the furniture industry for leadership in product innovation, quality, function and selection, Hooker is emerg- ing as a design leader. Collaboration between experienced merchants and new merchandising talent has resulted in fresh product ideas and directions. As confirmation of our refreshed product line, Hooker Furniture received a 2011 Pinnacle Award for design excellence and originality. Director of Merchandising Cindy Hall and Senior Product Manager Erica Wingo were winners in the occasional table category for the Rafferty Console, part of the Mélange accents collection they developed over the last few years. Often referred to as the “Oscars of Furniture,” the Pinnacle Awards are given annually by the American Society of Furniture Designers to recognize design achievement in 16 furniture categories. Hooker also was a finalist for Pinnacle Awards in three other product categories. 

## Designing 

## OUR FUTURE THROUGH... 

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## WORLD CLASS SALES, LOGISTICS AND SERVICE 

## INTERNATIONAL GROWTH 

As we mature as a global marketing and logistics company, we’re making significant progress in both international sales and operations. 

On the sales side, our international sales volume increased 40% this year and now comprises about 5% of total company revenues. During the year, we tripled the number of international customers we sell to include a total of 37 countries. 

On the operations side, we expanded our sourcing to include factories in Vietnam and Indonesia in order to offer our customers the best prod- uct values available in the world. We opened a Vietnam office, appoint- ing Keith Tan, previously stationed in China, as manager of operations in that country. Five quality auditors were added to support quality assurance in Vietnam. 

We also expanded our China office staff, adding a process engineer position to improve our current efforts and to prepare for a product life- cycle management system to facilitate product development, supplier collaboration and quality assurance processes. Finally, we expanded our China Cross Dock program, which allows the consolidation of our most popular products for direct shipment to our customers, by adding imported leather to the product offering. 

