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## Specialty crops 

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## Access to markets ® 

NUCOFFEE  brings us closer to a specific segment of coffee buyers for our best coffees, thus bringing more value to our product. 

Syngenta’s specialty crops business comprises a large and diverse group of high-value crops grown around the world. As in Vegetables, growers face the challenge of controlling pests and disease while meeting increasingly stringent value chain requirements in terms of quality and shelf life. 

Syngenta’s versatile chemical portfolio plays a major role in meeting this challenge, and sales in specialty crops have already exceeded US$ 2 billion. Five crop groups account for over 70 percent of total sales: potatoes, cotton, citrus and pome fruits, grapes, and plantation crops, including bananas and coffee. We are now starting to leverage our chemistry to develop integrated offers. These involve partnerships with the value chain and extension of the portfolio, and are leading to the creation of completely new business models. 

## Potatoes – leveraging blockbuster products 

Potatoes are the world’s third largest food crop after rice and cereals. Syngenta is the market leader in crop protection with its success founded in particular on fungicide control of blight. We have built strong relationships with potato processors to understand their needs and to enable growers to meet those needs by optimizing use of our products. For example, the in-furrow application of AMISTAR ®  has resulted in superior Rhizoctonia  control, thinner skins and better processing quality. 

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## Coffee – new business models 

In coffee, Syngenta’s core competence in disease and insect control including VERDADERO ® , PRIORI XTRA ®  and ACTARA ® also brings improved crop quality and significant yield benefits. 

This is the starting point for our new trading model NUCOFFEE ® , set up to help coffee producers to increase yield and obtain a premium reflecting the quality of the crop. NUCOFFEE ®  acts as a platform, connecting farmers, cooperatives and roasters in a transparent business partnership where the grower’s contribution is clearly recognized. 

Building on our longstanding use of the barter model in Latin America, Syngenta takes coffee beans as payment for tailored crop protection programs that include training and advice. We then sell the beans to roasters, capturing the quality premium which is shared with the growers, giving them an increase in revenues of up to 50 percent. 

Building on the success of NUCOFFEE ® , we are evaluating the potential of this model for other crops including fruit. 

