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## Entering the Giant Chinese Housing Market 

The driver of business expansion in China will be the Asia-Pacific division of American Standard (ASAP), which we brought into the JS Group in 2009. At the end of 2009, ASAP had a total of 76 sales agencies in 73 cities throughout China. Our Group companies, particularly Inax, will effectively utilize these sales bases to expand into inland China where demand is growing rapidly. 

In Shanghai, Tostem opened its second showroom in China. The showroom pri- marily features entryway doors and wooden interior furnishing materials, to highlight the advanced level of engineering and product strengths. By making a full-scale entrance into the Chinese market, the JS Group will further enhance its framework for capturing local demand as the number of newly built homes increases rapidly. 

## About the Asia-Pacific division of American Standard 

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2009 results (January 1 to December 31, 2009) 

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In conjunction with China’s dramatic economic growth, the number of houses built in China has skyrocketed, reaching 4.94 million in 2008. This number greatly exceeded the number of new housing starts in Japan, underscoring the tremendous size of China’s housing market. 

Aiming to capture business in this market, in October 2009 the JS Group estab- lished a Global Business Headquarters and started full-scale business development in China. With this move, we plan to increase sales in China by approximately 10 times to ¥50.0 billion in the year ending March 31, 2014, compared to ¥4.6 billion in the year ended March 31, 2010. 

## Number of New Houses Built in China 

<img src='content_image/155787.jpg'>

## Presence in China 

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## Utilizing JS Group Member American Standard 

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## ASAP Profile 

