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## 2.2.1 Communication and promotion (online newsroom and social media support) 

The contractor will have to produce editorial content and visuals for EU-OSHA websites and social media channels. 

Such texts must be written in British English (see section 4.2.3 ) and in an engaging and journalistic style, as this content will be the major vehicle for engaging users and the audience and informing them about EU-OSHA initiatives and related projects, and for promoting partners’ own activities in some cases. 

All communication materials should be proofread by the contractor  before they are sent to EU-OSHA for approval. This step aims to increase the quality of the materials produced and avoid any typographical errors or possible ambiguities in tone or style before publication. Materials will be proofread using the Interinstitutional Style Guide and the EU-OSHA corporate manual as references for editorial style, grammar and punctuation rules. 

Close coordination between EU-OSHA’s stakeholder management actions (described later in this lot) and contractors of lots 1 and 3 is essential to maximise the promotion of EU-OSHA partners’ activities and streamline activities with their websites, newsletters and social media accounts. 

The contractor should provide high-quality professional outputs and services as follows (not an exhaustive list): 

• Editorial calendar : the contractor is expected to draft, maintain and update a yearly calendar of all planned editorial content, including web highlights, news articles and event items, social media posts and content, visuals and HWC newsletters. All deliverables should be drafted in British English . 

The contractor should propose topics for news articles (an average of two per month), taking into account current activities and projects, and based on previous research on campaign- related topics and EU-OSHA’s available resources. Once approved by EU-OSHA, the editorial calendar should be reviewed and updated following the latest developments. 

Links or sources related to the proposed topics need to be identified in advance and added to the editorial calendar to support the suggested topics and as main sources for reference. 

• News articles : an average of two well-sourced news articles per month should be drafted, each of them up to 800 words, based on the topics agreed in the above-mentioned editorial calendar and following an outline to be sent by the contractor and approved by EU-OSHA. 

The process will begin at least 2 weeks prior to the publication date with the submission of an article outline to EU-OSHA. After the necessary rounds for comments/validation, the contractor will upload the article to the HWC website’s back office the day before the publication date at the latest and programme it for publication. The news articles will also be cross-promoted through EU-OSHA’s social media channels to increase traffic to the HWC website and increase visibility. 

• Web highlights : ad hoc web highlights will be drafted and uploaded to the HWC website. The web highlights aim to promote activities and projects of campaign partners (national focal points, official campaign partners, media partners, etc.) and will be displayed under their profile 

