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## be simple. 

At Bell, we believe that a complex solution solves nothing. We know our customers—individuals and businesses alike— are excited by the promise of new communications technology, but fear adding yet another level of complexity to their lives and business. Which is why we strive to offer products and services that are easy and intuitive to use, and customer interactions as straightforward and hassle-free as possible. 

With 27 million customer connections across four different services (voice, video, data and wireless), three different customer groups (consumer, enterprise and small-and-medium- business) and a service area stretching from the Atlantic to the Pacific to the Arctic Oceans, it’s not always simple to be simple. But delivering true simplicity—in our products and in our services—is central to our business. 

Here are three examples of how, by being simpler, Bell is transforming itself. 

## Galileo 

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When Melanie Singh was given the task of designing a new way to deliver IP products, her first step was to throw out Bell’s standard operations manual. The result was the “IP Garage”—not just a tune-up but a literal overhaul of how Bell goes about delivering services to its customers. As Bell Canada’s private think tank, the Garage focused the talents of the company’s top 25 IP specialists towards a single goal: to simplify the IP installation process. 

At the time of the Garage’s creation, Bell could provide a business customer with IP service no sooner than 38 days after the order was placed. Six weeks later, the Garage had produced a plan to cut IP-VPN (Virtual Private Network) service installation time by almost 80 per cent—to only eight days. Once tested, this breakthrough will allow Bell to deliver IP systems and products to our customers, offering fast, convenient access to a vast array of broadband services. 

However, the IP Garage is just one of many success stories to come from Galileo—a total re-evaluation of how we operate our business, on both a day-to-day and a long-term basis. With a single goal in mind—to simplify—Bell’s Galileo teams across the company have accomplished a tremendous amount, including eliminating 1,000 duplicate service codes, cutting the number of wireless consumer rate plans sold from 14 to 4, and reducing ExpressVu installation times from five days to only 48 hours. These operational improvements, among others, are expected to save Bell between $1 billion and $1.5 billion by the end of 2006, making us a stronger, simpler and more flexible company. 

