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## Planning 

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The contractor will be responsible for scheduling social media posts, mainly via EU-OSHA’s Hootsuite account. An editorial calendar should be proposed by the contractor on a weekly, bi- weekly or monthly basis, depending on activity milestones and key dates. A validation workflow will be established between the two parties. 

## Paid promotion 

On a regular basis, the contractor will be responsible for planning and implementing paid promotion of an agreed number of posts to increase reach and impact. 

## Reporting 

The contractor will regularly export, compile and analyse statistics from all three channels (Twitter, LinkedIn and Facebook) on posts promoting HWC content. The frequency of such reporting will be agreed with EU-OSHA. 

## Social media listening and interaction 

Using EU-OSHA’s Hootsuite account, the contractor may be asked to monitor lists of EU-OSHA partner and stakeholder accounts to track ‘mentions’, comments, shares and likes, and to propose relevant interaction. The goal of these actions will be to boost social media engagement with user-generated content to build an engaged online community around EU- OSHA and its main projects. 

• Visual content 

The contractor should proactively identify and propose suitable and engaging visuals to complement the texts provided for news articles, web highlights and social media posts . The visuals can be chosen from: 

- EU-OSHA’s promotional materials, partners, source images and publications; 

free image platforms recommended by EU-OSHA; 

- paid image and video platforms to which EU-OSHA may subscribe. 

The contractor may be asked to create branded templates  to be used to ‘host’ images and texts on certain topics (for example campaign partner quotes, HWC publications). The contractor will be expected to make light edits to images, for example resizing and changing colours or fonts, or integrating different elements such as logos and text. 

In addition to these static visuals, the contractor will be responsible for the creation of a certain number of short videos and animations (such as GIFs) for the different social media channels. The contractor should produce several templates for different topics and promotion milestones. The templates should be created using Adobe Premiere or Adobe After Effects and be easy to edit/re-use, and allow for replacing images and text or customising colours and fonts. 

• Reporting 

The contractor will provide a final report (up to 30 pages) on the newsroom outcomes, incorporating necessary EU-OSHA website and social media statistics to measure impact and explore trends. Conclusions on the implementation and recommendations for improvement 

