content_image/232162.jpg
## Strong Future 

We have an opportunity to become a powerful multi-generational, multi-dimensional global brand. 

We are driving towards an important milestone: our 20th birthday in 2017. 

This marks a transition point for a family- oriented company like ours when the children that first discovered our concept become parents themselves and will introduce their own kids into our brand experience. We are encouraged by the progress that we have made in our turn- around plans. The combination of a strong brand and a strong plan that delivers 

## TARGET STORE ECONOMICS (2 – 5 YEARS) TO RETURN NORTH AMERICA TO PROFITABILITY 

<img src='content_image/232162.jpg'>

* Store contribution represents store location net retail sales minus cost of product, marketing and store related expenses (excludes store depreciation, amortization & impairment and non-store general and administrative expenses). 

consistent sales growth and profitability will pave the way to a strong future. We have the opportunity to give Build-A-Bear new shape and fresh form as we extend our reach to more consumers in more places with more products. As we evolve into a multi- generational, multi-dimensional branded company, we have set specific goals for our business and believe we have the right plans in place — and the heart to achieve them — over the next two to five years. 

