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## Our business strategy and performance 

## Dialog delivered its sixth successive year of record revenue growth in 2012, further validating our strategy, and closed the year with a strong balance sheet. 

## Our strategy is built on four key pillars: 

## 1. Extending our portfolio of highly integrated mixed signal, lower power products for portable platforms 

Dialog offers custom Application Specific Integrated Circuits (ASICs) for large, high volume customers and standard Application Specific Standardised Products (ASSPs), which offer high levels of configurability, to a wider customer base. In 2012, we: 

■ Launched a fourth generation of configurable system power management ICs, designed for multicore application processor devices. 

■ Enhanced our audio technology portfolio, including an integrated DSP to enable echo cancellation and noise suppression using advanced algorithms. 

■ Continued to see increased design wins for our SmartPulse™ wireless sensor technology, based on DECT Ultra Low Energy. This includes OEMs that are using our chipset to develop internet-enabled plugs for home appliance energy monitoring and management applications via smartphone, tablet and PC apps. 

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## 2. Broadening and deepening our global customer base 

Dialog continues to extend the range of power and audio management semiconductor content sold into the portable platforms of the world’s leading smartphone vendors and the number of smartphone, tablet, Ultrabook™, DECT and VoIP platforms and models we are able to address. In 2012, Dialog: 

■ Secured more platform wins with Samsung. Our power management and audio technologies now feature in two Galaxy smartphone platforms and the Pebble MP3 player. This includes the S-5368 smartphone, which was launched in the Chinese TD-SCDMA market in 2012 and went into volume production for distribution by China Mobile, which aims to sell over 120 million TD-SCDMA devices in 2013 and it aims for 80% of these units to be smartphones. 

■ Extended its Processor Partner Programme, developing companion PMICs with leading and emerging application processor vendors to address a broader customer base through their sales ecosystems. In 2012, Freescale included our power management technology in its reference design for quad-core smartphone devices and we had success with a key partner sampling our chipset for 4G LTE smartphones, designed for Asian-based customers. 

■ Won several new short-range wireless customers, including VTech in the enterprise cordless phone market and Jabra in the professional headset market. We also see significant market interest in the microphone and console gaming products. 

■ Opened our new Asian headquarters in Taipei to meet the needs of our growing customer base in the region. 

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