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Successful Strategies were implemented in large part through the unified branding program that began in late 2002. Every First Commonwealth affiliate became part of a new single First Commonwealth identity with a common name, logo, colors, signage, and marketing strategy. Though the look of 

Joseph Dell Jr. SENIOR VICE PRESIDENT FOR CORPORATE LENDING , Indiana Office 

## JOE DELL TRACES HIS COMMITMENT TO COMMUNITY SERVICE BACK TO HIS 

childhood. His parents, says Joe, “raised me to help people. Volunteerism is just an extension of my upbringing.” The young Cub Scout who once sold brooms and cushions for the Lions Club and helped his church is now president of the Center for 

S uccessful Strategies come from a disciplined planning process that carefully evaluates the current economic climate, understands past and present trends, and analyzes future possibilities. This process identifi es the services our clients desire and defi nes how First Commonwealth can meet those needs. At First Commonwealth, we have transformed annual planning and budgeting 

into a continuous process with an eighteen month forecast completed every month. 

Family Life, a prevention arm of the child welfare system. He also coaches his daughter’s softball team and serves on several boards and committees. “Service is a First Commonwealth tradition,” Joe says. “We take seriously our responsibility to keep communities strong.” 

