During the implementation of this contract, the contractor is requested to continuously evaluate the designed concept, and inform the Commission in case of any problems or if a modification of the concept could increase the added value to the target user or visibility of the webinar series 

## Work Package 5: B2B Matchmaking 1.4.2.5 

(Mandatory requirements) 

 Organising through virtual means (web platform, skype … to be defined in the tender) pre-departure contacts with and among selected EU operators, in order to: 

a. stimulate where appropriate the conclusion of intra-EU partnerships that could increase the chances of success in China. 

b. inform selected operators about B2B matchmaking process (information concern how to use the brokerage tool, …). 

 Drafting high quality cooperation profiles$^{13}$ (both commercial and technical); dissemination of all collected profiles amongst the participating organisations and local companies to identify potential business partners and to clarify the business needs of the companies; 

 Organising before each B2B event an educational conference (1/2 day - attendance free of charge for all) contributing to better prepare EU tourism operators for the Chinese market (capacity building) and presenting to Chinese participants investment opportunities in the EU tourism sector as well as Europe’s comparative advantages (e.g. open and tolerant societies, …)$^{14}$. 

 Using the conference materials to produce thematic tutorials that will be posted and disseminated with best practices (see WP 1) 

 Covering the travel and local transfer (flights and transfers airport-accommodation- airport) and accommodation costs of speakers$^{15}$ for the educational conference 

 Covering the educational conference’s organisational costs (such as renting of the venue, catering, interpretation if needed$^{16}$, registration, ad-hoc website in English and Mandarin, etc …). 

 Organising B2B matchmaking (1/2 to 1 day) with one-to-one meetings to discuss conditions of cooperation, sales, distribution, licensing, local production of tourism inputs 

