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## Decorating Solutions Leveraging Multi-Color’s Label Leadership 

Multi-Color is the expert in delivering decorating solutions that satisfy global markets—a true consultant to our customers with access to the industry’s most sought-after label technologies. 

FY 2004 was Multi-Color’s sixth consecutive year of record growth in terms of label sales—up 25%. We increased volume in all our major label categories, while successfully integrating and growing our heat transfer label business, our most recent technology acquisitions. This also was a period of consolidation and resource development to ensure future growth. 

## Our Customer Focus— Get Closer and Offer a Custom Fit 

Our Decorating Solutions’ sales teams are organized to focus on customer categories—national accounts, container manufacturers, designers and end-use customers. 

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By integrating our specialized resources into customer teams, we are satisfying market needs and fulfilling emerging customer requirements with speed and ease. 

## Delivering What’s Needed and What’s Next 

Important market successes resulted from this new organization, driven by “fast track” product commercializations from our Product Leadership Group. We introduced: 

Ink-Only Heat Transfer (HT) Labels Featured on the new Ocean Spray ® line of juice spritzers, these HT labels are applied to plastic containers through a flameless decorating process. The look is crisp and vivid, and opens up graphic real estate on the container. 

Transparent In-Mold Labels (IML) By replacing a typical IML white film with a special clear film, we developed an attractive label that blends into the 

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container design. P&G’s Febreze ® and Johnson’s ® baby lotion found the label’s natural look and our speed to market process attractive. 

Folgers AromaSeal$^{™}$Heat Transfer (HT) This is a technological packaging break- through utilizing advanced HT labels in three separate locations on a plastic coffee canister design. 

We responded to the customer’s need for HTL with special tooling and fiber optic registration that delivered the adhesion and aesthetics this container required. The result has been a true market success, with millions of labels produced. 

These and other commercial innovations are actively being applied to our markets, to fuel future sales growth. 

## Enhancing Digital Workflow for Our Customers 

The world of consumer package design and production is increasingly a digital one. 

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