content_image/140429.jpg content_image/140430.jpg content_image/140428.jpg
## Lawn and Garden 

<img src='content_image/140429.jpg'>

## The potted chrysanthemum renaissance 

I am impressed how Syngenta is reinvigorating a product that was about to lose its place, and how constructively they use our input and experience as growers. 

T.J.Cape Vice President of Operations Clearwater Nursery Nipomo, California, USA 

More online www.syngenta.com/ar2011 

Lawn and Garden captures additional business growth opportunities by leveraging Syngenta’s world-leading agricultural technology into the adjacent markets of flowers, turf and landscape. 

These markets are all consumer driven, and Syngenta’s continuing gains in share are founded on an industry-leading understanding of their respective value chains and end users. This enables us to apply the Syngenta toolbox to develop innovative products and solutions that give commercial customers what they need to delight their own consumers. 

## A leading position in genetics and controls 

We have a leading position in the US$9.3 billion market for professional growers of ornamental plants. An example of this would be our award- winning CALLIOPE ®  Hybrid geranium that has unmatched performance for both growers and consumers. The genetic cross brought together the best features of a traditional ivy geranium with those of a potted geranium to produce one of the best performing geraniums on the market. We are the leader with this product, and it is Syngenta’s fastest growing vegetative geranium variety to date. Because of its proven performance, Syngenta developed the Blooms All Summer (BAS) program. Consumers who purchase CALLIOPE ®  as part of the BAS program are guaranteed success with this product or their money back. 

The consumer market is valued at US$ 43 billion. While consumer spending in developed markets is currently impacted by depressed economic conditions, we see opportunities in the consolidation and professionalization of our 

<img src='content_image/140430.jpg'>

<img src='content_image/140428.jpg'>

customer categories – such as the shift to ‘big box’ retailers and multi-course golf operators. In the emerging markets, consumer demand is expanding. 

Integration and innovation are key to our success: Lawn and Garden was the first Syngenta business to adopt an integrated strategy. We are already delivering innovative customer-centric solutions such as “programmable plants”. These allow growers to meet retailers’ exacting delivery schedules by delivering high-quality and consistent flowers that improve the plant experience of consumers at the end of the value chain. 

## Partnering for novel solutions 

In the golf market, our knowledge of our customers has allowed us to develop a total program that addresses the environmental, agronomic and economic needs of today’s golf course operators. We have developed the Ultimate Fairways program to give golfers a better playing experience while ground staff benefit from reduced need for mowing. We have worked with Marriott Hotels to provide a program that helps it reduce its carbon footprint and meet its sustainability targets in golf course care. 

We are also using partnerships to help translate customer insights into integrated solutions across our business. For example, in 2011 we teamed with Pasteuria Bioscience Inc. to add the first bio-nematicide offer to our turf portfolio. We also entered into an agreement with Illumitex on applying its LED-based lighting technology to support better plant growth in greenhouses and reduce growers’ costs. 

Through insight into consumer and value chain needs – and applying Syngenta’s breadth of capabilities to provide innovative solutions – we aim to significantly grow the Lawn and Garden business in the years ahead. 

