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## SOCIAL MEDIA COMMUNICATION CALENDAR 

The contractor’s national partner will be requested to provide a social media calendar for the implementation of the communication plan described above, covering a full year. 

The social media calendar should include a list of up to 25 social media posts covering the full calendar (one year). The format/platform will be decided by the national partner, three different formats are possible: Facebook, Twitter, LinkedIn. When relevant and if possible, calendar posts could be related to specific days or events throughout the whole year, like e.g. World’s OSH Day, International Workers Day, World Women’s Day, summer vacation, Christmas, etc. 

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## PAID PROMOTION OF SOCIAL MEDIA POSTS 

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The contractor’s national partner will be responsible for planning and organising paid promotion of 5 posts to increase reach and impact, based on agreement with the EU-OSHA national partner. 

The boosting/promotion of social media posts based on real costs will include liaising with the respective social media platform, definition of target groups/segments, drafting the posts, handling of payments and reporting on clicks/success rates. 

