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## Non-Dairy 

Our aseptic products deliver the same great taste as refrigerated products with the added benefit of an extended shelf life. Sales of WestSoy aseptic soy milks continue to outpace the category, with sales of the Soy Slender ™ line of sugar-free soy milks increasing by triple digits over last year, in part due to the successful introduction of both a larger, value size and a convenient, single-serve size. In response to concerns over childhood obesity, we developed and introduced two low-fat products in 8.45-ounce, single-serve containers. With the success of the unsweetened line, we launched a half-gallon Unsweetened Original soy product, soon to be followed by Unsweetened Almond. Rounding out the WestSoy beverage line is a new rice beverage with improved packaging, flavor, color and texture. 

Our Rice Dream ® aseptic product also performed well, gaining share in both the Grocery and Natural Foods markets. This year, we launched half-gallon sizes of Rice Dream Enriched , and launched Rice Dream HeartWise ™ —the first and only rice drink to carry a heart healthy claim approved by the U.S. Food and Drug Administration. 

In the refrigerated segment, Rice Dream showed double-digit growth in both the Grocery and Natural Foods markets, and all Soy Dream refrigerated products have been converted to meet the U.S. Department of Agriculture 95% (or better) organic standard. 

## Cookies and Bars 

Continuing our long commitment to better-for-you products, Health Valley will leverage our expertise to educate consumers that our products have never contained transfat and to gain a competitive advantage over other brands. Health Valley will continue to grow distribution of new bar and cookie products, including Peanut Butter and Jelly Bars , Sandwich Crèmes , new Mini Cookies and Cookie Bars , each available in several tempting flavors. We will also launch other HeartWise products, providing consumers with key heart health benefits through the use of CoroWise ™ plant sterols, a naturally sourced ingredient that may reduce the risk of heart disease when consumed as part of a diet low in saturated fat and cholesterol. 

CoroWise™ is a licensed trademark of Cargill, Incorporated. 

www.hain-celestial.com 

In addition, our Carb Fit ™ cookies won the American Culinary Institute Best Taste Awardthis year as we brought great-tasting, low-carb snack alternatives to the Cookie category. All-natural Chocolate Bars and Cobbler Bars are next in this product line. 

## Soups 

Health Valley is excited about our new and improved soups, with better taste, appearance and texture, including top-selling flavors 14 Garden Vegetable, Minestrone and Vegetable Barley. The products are labeled with visually appealing graphics high- lighting the product improvements. 

To increase our leadership position in the soup category, we will launch new Health Valley Creamy Soups in the growing Aseptic Soup category. These three great-tasting varieties— Roasted Pepper Tomato, Creamy Tomato and Butternut Squash— are packaged in containers with eye-catching graphics to stand out on the shelf. 

Our Imagine line will build on the success of its Asian Broth products to introduce a line of chef-inspired cooking stocks in three delicious flavors—Beef, Chicken and Vegetable. 

## Juices 

The success of our Mountain Sun ® Pure Cranberry juice, which gained the #2 position in the Natural category and is outpacing category growth in Grocery, will be leveraged to produce two new delicious and healthy products—Blueberry, which is the #1 fruit for antioxidant activity; and Black Cherry, a natural anti-inflammatory. Last year, we established a targeted print advertising campaign to increase consumer awareness of our Walnut Acres Certified Organic juices and variety of fruit blends. 

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