## Developing the games that audiences crave 

In video games, great gameplay rules. The foundation for Activision’s success has been our ability to develop franchises from which we can produce high-quality entertainment products year after year. Innovation, technical achievements and compelling gameplay experiences have made us a leading developer for the PC and console platforms. At the core of our success is our proprietary “Greenlight Process,” a disciplined methodology for the selection, development, production and quality assurance of our titles. ee 

With our recent acquisition of Infinity Ward, we now have eight wholly owned studios and employ more than 700 of the best artists, programmers, designers and storytellers in the industry. In addition to our own studio operations, we have forged long-term partnerships with some of the premier independent developers including id Software, Peter Molyneaux’s Lionhead Studios and The Creative Assembly. Each of these extraordinarily talented development teams continues to revolutionize the game development process through their technical mastery and originality. : 

