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## TORSTAR DIGITAL 

Believing that the Internet is crucial to its long- term success, Torstar moved in early 2005 to create a new division – Torstar Digital – to co- ordinate the company’s many newspaper Internet holdings into a concentrated, integrated effort to meet the needs of online advertisers, consumers and readers. 

Torstar Digital was created after a detailed study on Internet opportunities and threats showed substantial growth in both online advertising revenues and time spent on the Internet over the past several years. Additionally, the growing financial success of many online-only companies, including those owned by Torstar, indicated an expanding business opportunity for the company. 

This new division has been delegated the responsibility of identifying and pursuing initiatives, opportunities and online priorities to grow the newspaper businesses. Torstar Digital will allow Torstar’s newspapers to act quickly and in a co-ordinated way to address online opportunities. 

Torstar Digital will inform the newspapers’ online strategies and offer technology solutions for the company’s newspaper websites including: thestar.com, thespec.com, therecord.com, yorkregion.com, Mississauga.com, Northpeel.com, Singtao.com, Haltonsearch.com, Simcoe.com, Niagarathisweek.com, Eye.net, Mykawartha.com, Insidetoronto.com, Durhamregion.com and GuelphMercury.com. 

toronto.com and Torstar’s interest in workopolis.com will operate from within Torstar Digital. toronto.com, now wholly owned by Torstar, ranks second only to New York as the most successful city guide site in North America, while workopolis.com, which was created in conjunction with Bell Globemedia, is now Canada’s leading Internet careers website. 

workopolis.com averaged more than 64 million page views per month in 2004, and more than 2.8 million resumes were posted as of December 2004. On a monthly basis, toronto.com averaged 12.7 million page views in 2004 and more than 615,000 unique visitors. 

In 2005, Torstar Digital will investigate online search solutions and classified ads, features that will allow users to create a personalized package of news and information, and tools for online enablement of various business processes. 

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