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## Our Corporate Citizenship Initiatives 

We believe it’s important for General Mills to have a positive influence on the world around us. Our corporate citizenship efforts include direct philanthropy, brand philanthropy and extensive volunteerism. 

Our philanthropic initiatives reach around the world. General Mills donated $100 million to our communities in fi scal 2010 through corporate contributions, foundation grants and product dona- tions. This maintains our long-standing tradition of donating 5 percent of pretax earnings to benefit our communities. 

Our Join My Village  initiative funds education and economic development efforts in Malawi, Africa. Through this program, we’ve provided 160 scholarships for girls; constructed houses for teachers; and launched village savings and loan associations, with nearly 2,000 members, 

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that help support community busi- nesses. Through our African Women and Children’s Hunger Program, more than 250,000 people have gained the training and resources they need to develop sus- tainable food sources in Africa. 

We’re also partnering with food proces- sors in sub-Saharan Africa to transfer our food safety and processing knowledge to their operations. Over the past two years, more than 300 General Mills employees have volunteered more than 20,000 hours to help solve technical challenges with several food processing fi rms. 

Closer to home, we donated $18 million to Feeding America ®, a food bank network that is the largest hunger relief organiza- tion in the U.S. 

We also engage our consumers in issues that matter to them. Our Box Tops for Education  program has contributed $340 million to 69,000 K-8 schools in the U.S. since it began in 1996. And our annual 

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Save Lids to Save Lives  campaign on Yoplait yogurt has raised more than $22 million to support breast cancer research since the campaign started in 1998. 

It’s our employees who make all of our efforts successful. More than 80 percent of General Mills U.S. employees volun- teer in their communities, as do many of our retirees. For more information about our philanthropic initiatives, see the Responsibility section of our website. 

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