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The social media training will be delivered by the Contractor’s national partner who will be responsible for preparing the programme and implementing the training sessions. 

The programme will be specifically tailored to the needs of Focal Point staff for communication via social media. To ensure that the training is effective, comprehensive and meets the specific needs of the participants, the Contractor’s national partner will undertake a pre-training assessment of the participants to assess (via questionnaire) their knowledge and specific needs. 

The success of the social media training will be visible in the mid/long-term. Thanks to this professional training involving social media specialists, the EU-OSHA’s national partners will have the possibility to develop their communication skills and understand the importance of effective communication. 

Online conference training: The Contractor’s national partner will train the selected staff (spokespeople) in online conference techniques on specific subjects related to the EU-OSHA’s areas of competence. 

The Contractor’s national partner will train the selected staff in techniques to run online activities. 

The main objectives of the online conference training will be: 

• Understand what an online conference is. 

• How to get the messages across clearly; 

− Invite the right audience. 

− Check the audience’s expectations to be on the same line. 

− Learn body language communication. 

− How to keep lively. 

• Different online conference formats and assess what format would best fit the purpose; 

• Tips such as how to place the computer camera/choosing the proper background/dressing etc… including “does and don’ts” and more. 

## The training will be structured in two sessions: 

• A general one about the social media system: a maximum of 8 people could take part in it. It is meant to be a proper “lesson” with minimal interaction, and it will also be open to those that are not in direct contact with the media but are part of the team of spokespersons; 

• A practical one, for up to 3 people: it will include practical exercises; simulating authentic scenarios; creating stories, interacting with followers etc... 

