## CI’S LONG-TERM STRATEGY 

$_{ }$ Product quality and diversity.  By providing a broad selection of high-quality products and services to Canadian investors, we reduce our dependence on any single market sector, product or portfolio manager and ensure we are well positioned to respond to the changing needs of investors. More importantly, it enhances our relationships with advisors by allowing them to meet their clients’ needs through a single supplier. 

$_{ }$ Talented and experienced investment managers.  CI has significant assets under management, and we use this size and scale to attract and retain the best investment managers in the industry. We select portfolio managers based on a reputation for skilled investment management and their long-term track records. 

$_{ }$ Operational and performance excellence.  This includes the prudent and efficient management of our funds and our company, the development of high-quality products and a well-known brand. 

$_{ }$ Superior service.  By exceeding the service expectations of our investors and our multiple distribution networks, we aim to solidify these relationships and maintain a reputation for sound management. 

$_{ }$ Skill and knowledge.  CI’s managers and employees possess the specialized knowledge and experience to anticipate client needs, develop appropriate products and market those products effectively. CI provides training programs to ensure that the expertise of its employees and advisors remains at a high level. 

## FINANCIAL RESULTS 

## Robust asset growth 

Assets under management were $75.7 billion at December 31, 2012, a robust increase of 9% from $69.6 billion a year earlier. This was a month-end record for CI and compares to the increase of 7.2% for the S&P/TSX Composite Index. Total assets, which include assets under administration, were $98.9 billion at year-end, which is also a gain of 9%. With the strong performance of our funds early this year, assets under management grew another 6% to $80.5 billion at March 31, 2013, and total assets reached $104.7 billion. 

