# The challenge: increase food security in an environmentally sustainable way 

In 1950, the world’s population was just 2.5 billion. In October 2011, it hit 7 billion. We can expect another 2 billion people on our planet by 2050. Meanwhile, urbanization and soil erosion are reducing available farmland. So while one hectare could feed two people in 1950, by 2030 it will have to feed five. Already, food demand is outstripping supply in some regions. Farmers must grow more from less: our business is to help make that possible. 

> 9 billion Worldpopulationgrowth 

>7billion 

>2.5billion 

1950 

2011 

