content_image/266277.jpg
## NISSAN NORTH AMERICA 

## M O B I L E E A P F O R T H E C O N E C T E D C A AR 

<img src='content_image/266277.jpg'>

Nissan, the Japanese multinational automobile manufacturer, wanted to introduce a North American P R E L O H D S S O L F D W L R Q I R U L W V S U H P L X P E U D Q G , Q o Q L W L Z L W K functionality that would satisfy the high standards of the O X [ X U \ F R Q V X P H U 7 K H Y L V L R Q J L Y H , Q o Q L W L R Z Q H U V D U R E X V W G L J L W D O H [ S H U L H Q F H E \ H Q D E O L Q J P R E L O H D F F H V V W R , Q o Q L W L Connection to remotely control and monitor their cars, K D Y H D F F H V V W R W K H , Q o Q L W L 2 Z Q H U 3 R U W D O D Q G V X S S R U W V X E V F U L S W L R Q V W R , Q o Q L W L & R Q Q H F W L R Q W U L D O S U R G X F W V 

, Q o Q L W L S D U W Q H U H G Z L W K & R J Q L ] D Q W W R S U R Y L G H L W V F X V W R P H U V with mobile access to a wide range of connected car services, such as roadside assistance; stolen vehicle reporting; remote door lock/unlock; destination D V V L V W D Q F H V S H H G D O H U W V Y D O H W D O H U W D Q G , Q o Q L W L 3 H U V R Q D O $ V V L V W D Q W , Q o Q L W L F X V W R P H U V F D Q Q R Z D F F H V V W K H V H through a jointly ideated, Cognizant-developed mobile app that is compatible across multiple technology S O D W I R U P V D Q G G H Y L F H V D Q G F D Q E H H D V L O \ F R Q o J X U H G W R support new versions of operating systems and mobile devices as they emerge. 

7 K H & R J Q L ] D Q W W H D P V H I I R U W V V H W , Q o Q L W L R Q W K H U R D G W R P D Q \ L P S R U W D Q W E H Q H o W V 7 K H D S S O L F D W L R Q V X L W H H Q D E O H V more proactive and more frequent interactions with a broader spectrum of customers, along with the ability to serve them in real time, and delight them with connected services. It also helps the company enhance brand loyalty, increase customer retention, and expand its F X V W R P H U E D V H ) X U W K H U P R U H , Q o Q L W L K D V D Q R S S R U W X Q L W \ to drive revenue by offering value-added services. 

##  UBS AG 

## C R O W D T E S T I N G A W I N I N G F I A N C I A AL E D U C A T O N G M I G APP 

8 % 6 $ * D J O R E D O o Q D Q F L D O V H U Y L F H V F R P S D Q \ headquartered in Switzerland, provides investment banking, asset management and wealth management services to private, corporate and institutional clients worldwide, as well as retail banking services to its customers in Switzerland. 

$ V S D U W R I D o Q D Q F L D O D Z D U H Q H V V L Q L W L D W L Y H W R E H W W H U inform and educate its clients, UBS devised a digital strategy involving interactive gaming apps that blend o Q D Q F L D O L Q I R U P D W L R Q D Q G H Q W H U W D L Q P H Q W 7 K H F R P S D Q \ j V award-winning edutainment gaming app, “Quiz and Fly,” F K D O O H Q J H V J D P H U V W R k p \ y D Q D L U F U D I W I U R P R Q H F L W \ W R another while answering questions about various topics. The skills-based action and knowledge quiz runs on a wide variety of smartphones and tablets. Gamers can collect points based on miles traveled, while competing with others and sharing their achievements via social media. 

Before introducing "Quiz and Fly" to its customers, UBS wanted to securely test the app across a variety of devices. Cognizant’s Crowd-on-Cloud offering was the perfect solution. A crowd of seasoned testers in different locations represented a 360° view of the intended audience. 

Their job was to access the gaming app and report observations related to performance, functionality, security, content and UI parameters. The Crowd-on-Cloud model helped UBS boost the app’s performance with a quick turnaround time, at minimal cost. Impressed with the speed and agility of this model, UBS IT management has recommended all future digital launches undergo a similar level of crowd scrutiny. 

