## Booth in the Japanese Industry Pavilion at the Shanghai Expo 

The Shanghai Expo in Shanghai, China, which runs from May to October 2010, aims to attract the most visitors in history. Both Tostem and Inax have booths in the Japanese Industrial Pavilion. 

The theme of the Tostem booth is “The Golden Gate Palace of Ideal Life- styles.” Globally renowned sculptor Anish Kapoor designed a golden gate, and uses images, music, structures and light to express the golden palace, which is a good luck symbol in China. Meanwhile, based on the theme of “Water Flowing in Blue and White Porcelain,” the Inax booth uses a spherical screen to dynamically express a story about natural circulation. 

Furthermore, the restrooms in the Japanese Industry Pavilion feature nine of the Inax brand’s top-of-the-line REGIO  toilets. This has allowed us to fully showcase the product’s appeal and visitors have been impressed with the design and features. Through its expo booths, the JS Group is communicating its ideas about good homes and good living to the people of Shanghai and the rest of the world. 

© Three on the Bund 

## Initiatives to Raise Profile 

We are actively participating in large events, and activities that support culture. 

## Three on the Bund 

Three on the Bund is located in the Bund area of the former British concession, which still has a strong feel of the concession era. This complex contains shops and restaurants, and is located in a great spot looking across at Pudong on the opposite shore. 

## Special Sponsor of “Three on the Bund” Exhibition 

The JS Group was a special sponsor of the “INBETWEEN” exhibition at the Shanghai Gallery of Art in Three on the Bund, a hot ticket in town. We believe that supporting cultural activities in Shanghai will raise the JS Group’s local profile and lead to growth for all Group companies in the Chinese market. 

© Forward Stroke Inc. 

## Japanese Industrial Pavilion 

Japanese companies, including Tostem and Inax, are exhibiting at this pavilion based on the theme of “Good Living Japanese Style.” On J Stage, a permanent outdoor stage at the front of the pavilion, various events are held that showcase Japanese culture, from tradi- tional culture to current pop culture. 

