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## New Consumer Environments 

Movado Group is committed to exploring exciting new ways of reaching out to our consumers and supporting our retailers through new environments, media and programs. Our first shop-in-shop at Macy’s brings dynamic Movado branding directly to the point of purchase. Concord’s platinum level program rewards retailers committed to our luxury brand with special seminars, product selections and priority services. Our new Concord and Movado websites allow us to present our watches to a global audience while directing interested consumers to authorized retailers. The Movado Boutiques continue to build a customer base and sales through our developing direct mail catalog program. Each year, our watch brands reach out to targeted consumers with hundreds of pages of compelling, retailer-tagged advertising in top national magazines. Exciting media-sponsored events like this year’s ESQ/ Maxim golf tournament and in-store events like Movado’s popular American Ballet Theatre toe-shoe signings create consumer interest and retailer traffic in key markets, while our seasonal press previews, annual Basel press conference,and branded tie-ins with keenly anticipated celebrity events like Movado at the Independent Spirit Awards and Concord and the Oscars, generate widespread editorial coverage, TV buzz and public interest in our products. 

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