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## New Consumer Environments 

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Ta rgeted market expansion – Concord continues to focus its international development efforts in selected markets with long-term potential including the Middle East, Japan, Hong Kong and Switzerland. 

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In the Middle East – In one key international market, Concord’s targeted annual advertising and publicity efforts culminate in the brand’s sponsorship of a major day of thoroughbred horse racing, a feted event on the Dubai social scene. 

