City2Surf in William Street. PHOTO: STEVE CHRISTO 

THE SYDNEY MORNING HERALD PHOTOS 1440 

Through a period of great structural change, Fairfax has maintained its core vales of independence and integrity. 

We have a proven track record of growing smaller digital businesses. We will continue to look at our digital businesses and new opportunities in terms of both value and earnings. 

We are also pursuing several revenue opportunities where we will take an existing niche presence that sits within Fairfax, imposing more structure around our activities, and building a substantial business: 

• Events  – Fairfax currently generates more than $25 million of revenue a year from Events across the Group, and real potential exists to expand these activities. Our Events activities are currently structured as an adjunct to our other businesses, and have succeeded because we only organise events that leverage Fairfax’s audiences and capabilities. Our broad reach provides a real boost to mass participation events such as fun runs and ocean swims, while The Australian Financial Review leverages our strong content, editorial positions and brands through events including the Future Forums and Women of Influence. We also do well organising events in verticals where we have a leading presence, such as the connection between Good Food Month and our Good Food Guides. We see a three to five year opportunity to build a business that is several times larger than our existing Events activities; 

• Content Marketing  – there is a significant revenue opportunity for a separate business arm that produces and supplies content for third-party customers, including provision of content for third-party newsletters, websites and apps. Today, around 25 per cent of marketing budgets in Australia are allocated to content marketing, with spend in the area growing at around 20 per cent annually. As Fairfax has strong 

