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## goal3 : investing in systems and infrastructure 

T his pace of growth demands state-of-the-art technology. In 2011, we made the critical investment of close to $1.5 million to acquire and implement Oracle TM product life cycle technology that will enhance the capabilities of our existing Oracle TM JD Edwards enterprise resource planning system (ERP). It will standardize almost every aspect of managing our products, from new product development and 

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 With the Icelandic USA Acquisition in December 2011, our sales in 2012 will approach $1 billion with product sales volumes approaching 300 million pounds. 

establishing consistent specifications to procurement, production scheduling and sales order processing and ingredient traceability. We also commenced implementation of a warehouse management software program to place all of High Liner Foods’ distribution centres under one system. 

## Establishing the platform 

In 2011, the first year of a five-year implementation program, we began the process of creating the product data records on which every other aspect of the technology will depend with the implementation of a global specification management system (GSM). GSM will hold the specifications for every product that High Liner Foods purchases, processes and distributes. 

This system will refine the ability of our procurement and purchasing teams to comply with those specifications at a very detailed level when purchasing seafood or ingredients. Our customers will know with precision the ingredients of every product that we sell and where it came from. Finally, we will be able 

to assure regulators that High Liner Foods is meeting or exceeding the tough new food safety regulations being implemented in Canada and the U.S. 

During 2011, we also created a supplier rating metric that will rate every supplier on on-time delivery, quality of product delivered, pricing and sustainability status. 

## Optimizing Enterprise Resource Planning (ERP) 

To optimize the use of the company’s ERP system, we implemented Oracle’s User Productivity Kit (UPK), a collaborative content development platform that makes creating, maintaining and storing training materials and standard operating procedures easier and more accessible. 

Our goal is to ensure every High Liner Foods employee has the same information and tools and that we are functioning as an integrated whole. It is also a platform on which we will be able to continue to grow organically and through acquisition. 

