content_image/144262.jpg content_image/144260.jpg content_image/144261.jpg
very strong brand equity in the super- premium category. 

We achieved price/mix of +1%, positively impacted by price increases in March, May, June and September but offset by the Rus- sian excise tax increase and a negative mix. Price/mix dynamics improved in the second half of 2013. 

## UKRAINE 

The Ukrainian market declined by an esti- mated 7-8% due to the significant macro economic slowdown, unfavourable weather and tough comparables following a success - ful EURO 2012 campaign. 

Our market share was flat. We brought a number of important innovations to the market, such as Lvivske in a restyled PET packaging, the rejuvenated Tuborg, line ex- tensions of the Baltika and Lvivske brands, and a retro platform for Zhygulevskoe. 

<img src='content_image/144262.jpg'>

Our Russian value market share increased more than our volume market share driven by our focus on bal- ancing volume and value. 

## EASTERN EUROPE IN FIGURES 

<img src='content_image/144260.jpg'>

<img src='content_image/144261.jpg'>

