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Our understanding of powertrain function sets us apart from our competitors. Our expertise is showcased in intelligent all-wheel drive systems like those used by Hyundai, in our new transmission technology being rolled out by Volkswagen/Audi, and in variable cam timing that will be introduced by General Motors in 2006 models. 

Kunihiko Mishima 

Engineering Supervisor Morse TEC Nagoya, Japan 

## P R O D UCT LEADERS HIP M EANS CUST O MER DIVE R S ITY 

In the past five years BorgWarner has won new business that gives it one of the broadest customer bases in the industry. This transition reflects years of work behind the scenes, building relationships and demonstrating and proving our tech- nology to customers like Honda, Hyundai and VW/Audi. Kunihiko Mishima and his fellow engineers have been in the forefront of this endeavor, designing customized chain products for the needs of Japanese automakers as they develop more efficient engines that benefit from the durability of chain timing systems. 

With global customers come global programs, like the family of four-cylinder gasoline engines produced by the Global Engine Alliance, a joint venture between Hyundai, DaimlerChrysler and Mitsubishi; or VW/Audi’s gasoline 4-cylinder world engine to be built in China. Consistent quality and manufacturing of our engine products, coordinated with facilities in North America, Europe and Asia, are 

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“ Local support for automakers builds our global customer  base.” 

keys to earning this business. According to Kunihiko, it requires around-the-clock communications and sharing of technol- ogy and experience. 

BorgWarner benefits from being a “local” company for our customers, wherever they may be. In Japan, our chain products business and our major joint venture for transmission products have operated in that country since the mid-1960s. We have been in Germany for over 50 years. This local presence, along with leading technology, continues to allow us to balance our sales growth with the shifting market shares of our customers. 

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