## 1 vision 

When employees are engaged, customers are well served. When customers are well served, stockholders see good results. But does meeting the needs of one constituent preclude the Company from meeting the needs of another? We think not, because we see a common denominator in our ability to meet the needs of all three, and that common denominator is resources. To achieve our vision, we are executing a strategic plan that will enable us to secure and deploy resources to meet the needs of stockholders, customers, and employees. 

First, we are continuing to seek growth in the western United States, because disciplined expansion results in a more valuable company, higher sales, and economies of scale. Second, we are pursuing fair and reasonable rates, because no one wins when we are not allowed to recover the true costs of providing water service. Third, we are augmenting our regulated business by maximizing non-regulated business performance, because doing so enables us to serve more people while adding to the bottom line. And fourth, we are staying focused on excellent service and efficiency, because our stockholders, customers, and employees expect no less. 

Being successful means meeting the diverse but interdependent needs of stockholders, customers, and employees. 

