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## ASIA IN FIGURES 

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Chinese Super League football, becoming the official beer for the next three years. 

In December, we increased our ownership in Chongqing Brewery Company to 60%, thereby strengthening our market position in Chongqing province as well as the sur- rounding provinces. The integration of Chongqing Brewery, with approximately 6,500 employees and 23 breweries, into the Carlsberg Group has begun and will continue to be an important task for our Chinese and Asian organisation in 2014. 

## INDOCHINA 

Our business in Indochina delivered 8% organic beer volume growth. In particular, Cambodia and Laos reported strong per- formances, driven by the continued market growth as well as the strong activation of our local power brands Beerlao in Laos and Ang- kor in Cambodia. The Huda brand in Vietnam was rejuvenated with promising results. 

## MYANMAR 

The establishment of the greenfield brewery in Myanmar is progressing according to schedule and the brewery is expected to be- come operational in the second half of 2014. 

## INDIA 

Our Indian volumes grew organically by 18% as a result of strong performances by the Carlsberg brand, notably Carlsberg Elephant, and Tuborg, with the latter reach- ing the 1m hl milestone within a calendar year in October. Our overall Indian market share reached 8% and we now hold a number 2 position in seven states. In six states, our market share is 20% or above. 

Our Asian business delivered another year of strong growth in volume, net revenue and operating profit. In Indochina, the positive results were due to market growth and our strong local brands. 

