5 

Thoroughly implement and improve measures, with an emphasis on our Customer First policy. 

Recognizing that support from customers equals company competitiveness, review the work processes in sales, design, R&D, and after-sales service in each business division and in our support and corporate departments from the viewpoint of our Customer First policy. 

6 

Enhance Daikin technology to drive business structure conversion and the continuous development of highly differentiated products. 

1. Target 30% of new product ratio for total sales every year. 

2. Review themes annually and formulate measures to solve potential problems (reliability, development speed, product competitiveness, and technology). 

7 

8 

9 

In this era in which the degree to which IT is integrated into business activities directly affects the level of a company's performance, thoroughly promote management reform utilizing IT, based on the recognition that our utilization of IT originates in our Customer First policy. 

Clearly distinguish between our core business activities, including those which may become core businesses, and non-core activities (thoroughly outsource non-core activities). Seek mutual advantages by understanding the outsourcing needs of other companies as business opportunities. 

Thoroughly implement four priority measures to establish global corporate ethics. Add to the Company’s appeal by publicizing Daikin's philosophy, strategies, and intentions. 

