## Vision 

What path will we take from here, and in what environment? 

What target will we work to achieve? 

Astellas has charted a roadmap for achieving its business philosophy in VISION 2015. 

## Business Philosophy 

## Raison d’être 

Contribute toward improving the health of people around the world through the provision of innovative and reliable pharmaceutical products 

## Mission 

Sustainable enhancement of enterprise value 

## Beliefs 

High Sense of Ethics Customer Focus Creativity Competitive Focus 

## CSR-Based Management 

## External environment 

- Advance of population aging 

- Growth in ethical pharmaceutical market 

- Technological innovation 

- Drug price controls 

- Promoting use of generic drugs 

- More rigorous requirements for development and sales of new drugs 

- Strong demand from society to strengthen transparency and compliance 

## Environment 

## VISION 

