Every day Bell is becoming an organization that is more and more focused on our customers and their needs. Over the past two years, we have articulated an explicit vision of what we must do to transform Bell into a new model communications company. 

We will be: Clear ; we have a clear strategy and are clear on the challenges ahead. Most importantly, we are clear on what we need to do to meet those challenges. Simple ; in the services we offer, in how we relate to our customers and in our internal processes. First ; we will be the first choice of our customers to provide technology that they can count on. True ; to our core values and legacy of service. Profi table ; in our business. Proud ; of our 125-year history and our role as a responsible corporate citizen. 

