## II. BRANDING 

ample: Germany, Munich or Bavaria) on the court surface, subject to the placement and size restrictions set forth below. The preferred font is Din Condensed, however, tournaments may use the official logo or font of the host country, city or region; all versions other than the preferred font must receive the prior approval of ATP. The on-court logo must be consistent with the texture and feel of the court surface so as not to affect play or be a safety hazard, as further described below. 

## i) Host Locality Option 1 

## a) Clay Courts: 

Host country/city/region must be written in upper case if using the pre - ferred font and all versions must be in white on one or both sides of the court and is to be centered between the net post and the service line. 

Host country/city/region can be displayed on one or two lines, facing the main camera. 

Maximum text height is 40cms (16”). 

Text should be placed 40cms (16”) from the doubles line. 

When text is displayed on two lines, they should together be centered between the net post and the service line. 

Line spacing should be 20cms (8”). 

Host country/city text should be elongated by 27% for improved tele - vision visibility. 

On a clay surface, the text must not protrude above the surface of the court. 

## b) Hard Courts: 

Host country/city/region must be written in upper case if using the preferred font and all versions must be in white on one or both sides of the court at the service line. 

Host country/city/region can be displayed on one or two lines, facing the main camera. 

Maximum text height is 40cms (16”). 

Text should be placed 40cms (16”) from the doubles line. 

When text is displayed on two lines, they should together be centered on the service line. 

Line spacing should be 20cms (8”). 

Host country/city text should be elongated by 27% for improved tele - vision visibility. 

The material used for the name, on a hard court, must be of the same material and texture as the court surface to ensure safe footing for the players. 

## ii) Host Locality Option 2 (Not for use on clay) 

Host country/city/region must be written in upper case, if using the preferred font, in white on both sides of the court, centered between the singles sidelines. 

Host country/city/region must be displayed on one line, facing the main camera. 

Maximum text height is 50cms (20”). 

The closest distance permitted from the baseline is 300cms (9’ 10”). The material used for the name, on a hard court, must be of the same material and texture as the court surface to ensure safe footing for the 

## II. BRANDING 

## c) Court Backdrops – Color (“Exhibit A.14) 

The preferred backdrop color for all ATP Tour tournaments is the closest match to PMS 281. 

## i) Lettering. 

## ii) Rotating / LED Banners. 

## d) Court Backdrops – ATP Tour Official Tournament Stamps (“Exhibit A.14”) 

## i) ATP Tour Men Only Events. 

## ii) Combined Events. 

## e) On-court Ball Persons / Linesmen 

If a tournament wishes to use the appropriate ATP Tour Official Tournament Stamp on the uniforms of ball persons or linesmen, the application of the ATP Tour Official Tournament Stamp must be approved in advance by ATP. 

## f) Merchandise 

The ATP Tour Official Tournament Stamp may be used on tournament mer - chandise only in conjunction with the official Tournament logo, provided that such a use complies with the terms and conditions set forth in the ATP Rule - book. Specific application requirements will be provided to tournaments sep arately. Any and all applications must be approved by ATP’s retail merchan - dise consultant, at a minimum three (3) months in advance. No approval is required if merchandise is obtained from an approved ATP licensee. 

## 2.02 Identification - ATP Challenger Tour Tournaments 

## A.Challenger Tournaments. (“Exhibit A.15”) 

Each Challenger tournament shall identify itself as an ATP Challenger Tour tourna - ment and shall use the ATP Challenger Tour Brand Mark as presented in “Exhibit A.15” (the “Brand Mark”). Tournaments are prohibited from using “ATP” as part of the tournament name. The Challenger Brand Mark is mandatory. 

## 1) Size Relationship. 

The ATP Challenger Brand Mark must be a minimum of 60% of the surface area 

players. 

PMS Cool Grey 5 is the preferred color used for lettering. If the tourna - ment selects color combinations other than those outlined in the previous sentence, then such color combinations may not include shades of white, yellow or other light colors and must be approved in advance by ATP. 

Background and lettering on Rotating / LED Banners should be consis - tent with the color of the back walls. Rotating / LED Banners can only change between games. 

The ATP Tour Official Tournament Stamp may be used in the left and right corners of the backdrop, facing the main camera. If a tournament decides to do so, the ATP Tour Official Tournament Stamp must be placed in a non-obstructed position, away from ball persons, scoreboards or corner camera positions. The ATP Tour Official Tournament Stamp must be 40% of the height of the board, and placed in the top 60% of the board. 

If the WTA logo is placed on the back wall of the court then the ATP Tour Official Tournament Stamp must also be placed on the back wall in equal size and with equal television visibility. 

