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## Stockholder Return Performance Graph 

The following graph compares our cumulative total stockholder return (Common Stock price appreciation plus dividends, on a reinvested basis) over the last five fiscal years with the Standard & Poor’s 500 Index and the Standard & Poor’s Packaged Foods Index. 

<img src='content_image/1054969.jpg'>

## Comparison of 5 Year Cumulative Total Return* 

Among The Hershey Company, the S&P 500 Index, and the S&P Packaged Foods Index 

*$100 invested on December 31, 2015 in stock or index, including reinvestment of dividends. 

<img src='content_image/1054970.jpg'>

The stock price performance included in this graph is not necessarily indicative of future stock price performance. 

