content_image/983015.jpg
Some other reason for customization might be the need to prepare a simpler user interface that is targeted for one specific usage. An example would be the client overview for a clerk in a bank, which is built on the top of data from Content Analytics as shown in Figure 14-2. 

<img src='content_image/983015.jpg'>

Last, but not least, you might want to create your own content crawlers to get documents from various locations or social media sites. 

To do such things and more, you can use the Content Analytics API and development techniques, whether it is JavaScript functions within Content Analytics plug-ins or REST APIs for the external access to the content in Content Analytics depending on the specific case. 

The remainder of this chapter describes the most important parts of the APIs that are available and demonstrates their use in a practical, step-by-step tutorial, where we create a useful content analytics miner plug-in for showing the document location on Google maps by using their public API. In this case, documents are represented by publicly available tweets crawled from Twitter. 

