## Public PaaS for architecting new business models 

An independent software vendor needs a flexible and secure PaaS environment to support the rapid development of a new innovative mobile shopping platform. To eliminate the need to manage the development and deployment environment internally, the company selected a third-party service provider. The company quickly provisioned a standard set of development services that met the needs of its developers on a pay-per-use basis. 

## Private PaaS for delivering new services 

A company was prototyping a new application that would be a revenue generating service for its business partners. It piloted the application in a public cloud. After the business decided to launch the service, it moved the newly designed application to its private cloud. The private PaaS environment gives the company the right combination of consistency, scalability, and security to support ongoing development and deployment of its new application. 

## Accelerating the Company’s Momentum 

By selecting the best starting point, organizations can quickly gain experience and understand the benefits of cloud for their business strategy. Not only does this approach help jump-start a cloud implementation, but also it demonstrates what’s possible. After the business understands the potential benefit, it needs to look at the operational issues in making the cloud an integral part of the IT environment. 

