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## BOARD OF DIRECTORS 

Maxine Clark Founder Build-A-Bear Workshop, Inc. 

Barney Ebsworth * Founder and CEO Windsor, Inc. ( a corporation that provides financing for venture capital, real estate, and other investments) 

Mary Lou Fiala (1, 2)** Retired Vice Chairman and Chief Operating Officer Regency Centers Corporation (a real estate investment trust specializing in the ownership and operation of grocery-anchored shopping centers) 

James M. Gould (2, 3) Managing General Partner The Walnut Group (a group of affiliated private equity funds) 

Sharon Price John Chief Executive Officer and Chief President Bear Build-A-Bear Workshop, Inc. 

Virginia Kent (1, 2)*** Independent Management Consultant (primary focus on marketing strategy, global branding, and product development) 

Braden Leonard  (1,3) Managing Member and Founder BML Capital Management, LLC 

Louis Mucci (1, 3)*** Retired Partner PricewaterhouseCoopers LLP 

Coleman Peterson (2, 3) President and CEO Hollis Enterprises LLC (a human resources consulting firm) Former Executive Vice President of People Wal-Mart Stores, Inc. 

Thomas Pinnau (1, 2) Chief Executive Officer Knowledge Universe, Global Work-Life Solutions (a provider of corporately sponsored employee work life support product services) 

## Board Committees: 

(1) Audit Committee 

(2) Compensation and Development Committee 

(3) Nominating and Corporate Governance Committee 

*  Board Member Emeritus since 2006 

** Non-Executive Chairman 

*** Not Standing for re-election at 2014 Annual Meeting 

## SENIOR MANAGEMENT 

Paul Bundonis Chief Workshop Bear — North America 

Gina Collins Chief Marketing Officer and Brand Bear 

Darlene Elder Chief Human Resources Bear 

Eric Fencl Chief Bearrister, General Counsel, International Franchising, and Secretary 

Dave Finnegan Chief Information Bear 

Sharon Price John Chief Executive Officer and Chief President Bear Build-A-Bear Workshop, Inc. 

Tina Klocke Chief Operations and Financial Bear, and Treasurer 

Ken Wine Chief Merchandise Bear 

## MANAGING DIRECTORS 

Jeff Fullmer Managing Director, Bear Merchandise Planning and Allocation 

Scott Gower Managing Director, Stores — East Region 

Jennifer Guinn Managing Director, Corbearate Controller 

Dorrie Krueger Managing Director, Strategic Planning and Customer Exbearience 

Rick Levine Managing Director, Stores — West Region 

Karen Moore Managing Director, Divisional Merchandising Manager 

Roger Parry Managing Director, Stores — The United Kingdom and Republic of Ireland 

Brian Sawyer Managing Director, Digital Marketing 

## SHAREHOLDER INFORMATION 

## Build-A-Bear Workshop World Bearquarters 

1954 Innerbelt Business Center Drive St. Louis, Mo. 63114-5760 888.560.2327 314.423.8000 Fax: 314.423.8188 Web: buildabear.com ® 

## Transfer Agent and Registrar Mailing Addresses 

Shareholder correspondence should be mailed to: 

Computershare P.O. Box 30170 College Station, TX 77842-3170 

Overnight correspondence should be sent to: 

Computershare 211 Quality Circle, Suite 210 College Station TX 77845 

Shareholder website: www.computershare.com/investor 

Shareholder online inquiries: https://www-us.computershare. com/investor/Contact 

## Auditors 

Ernst & Young, LLP St. Louis, Mo. 

## Counsel 

Bryan Cave LLP St. Louis, Mo. 

## Form 10-K 

The Build-A-Bear Workshop Form 10-K may be requested by a letter to the Investor Relations department at the World Bearquarters, by a phone call to the Investor Relations department at 314.423.8000, or by an e-mail to invest@buildabear.com. 

Comprehensive financial information for Build-A-Bear Workshop is also available at the company’s investor relations website: http://ir.buildabear.com. 

## Annual Meeting 

The annual meeting of shareholders will be held at 10:00 a.m. St. Louis time (CDT) on Thursday, May 8, 2014, at the company’s World Bearquarters, 1954 Innerbelt Business Center Drive, St. Louis, Missouri 63114. 

A formal notice of the meeting and a proxy statement will be sent to each shareholder as of March 25, 2014. 

Build-A-Bear Workshop common stock is traded on the New York Stock Exchange. Our symbol is BBW. 

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As of March 25, 2014, there were approximately 10,000 shareholders. That number is based on the actual number of holders of record and an estimated number of beneficial holders of the company’s common stock. 

## Certifications 

The most recent certifications by our Chief Executive Officer and Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 are filed as exhibits to our Form 10-K. We have also filed with the New York Stock Exchange the most recent Annual CEO Certification, as required by the New York Stock Exchange. 

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