content_image/160094.jpg
## End of the Roll | 

“End of the Roll is a perfect example of how Alaris’ capital can be used for generational transfer without giving up control. Alaris provided capital to End of the Roll founders so that they could slowly exit the company while training their sons to take over the business upon their retirement. This company is exactly what we look for in new partnerships”. 

## S SteveKing,ChiefExecutiveOfficer AlarisRoyaltyCorp. 

END OF THE ROLL is Canada's largest dedicated flooring retailer. EOR targets "budget minded" customers who prefer to purchase in smaller quantities and coordinate private installation in order to save on the costs of using a full service retailer. The discount renovation market is constantly growing as the trend towards home renovations increases. EOR experienced stable sales during the recession because it does not supply new home builders with flooring. 

<img src='content_image/160094.jpg'>

## PARTNERSHIP HIGHLIGHTS: 

## END OF THE ROLL EXECUTIVE TEAM: 

Urs Steinmann President 

Duane Ortynski Senior Vice President 

Gary Steinmann National Director of Franchise Development 

Cory Ortynski National Director of Computer Support Systems 

Ted Cartier Chief Financial Officer 

Head Office: Surrey, British Columbia www.endoftheroll.ca 

GLYPH<g131> End of the Roll was incorporated in 1990 and began offering franchise locations in 1994. 

GLYPH<g131> Currently, End of the Roll collects franchise royalties from over 55 franchisees nationwide. 

GLYPH<g131> End of the Roll is the only dedicated flooring franchise system in Canada. 

GLYPH<g131> 2011 same store sales declined by 13% due to the elimination of the home renovation tax credit. 2010 same store sales were +1%. 

GLYPH<g131> Prior to 2009, End of the Roll had posted 17 straight years of same store sales growth. 

GLYPH<g131> Current royalty payment to Alaris is $1.18M. 

GLYPH<g131> Fiscal year end for End of the Roll is April 30$^{th}$. 

