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## Store Experience and Growth 

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Fast, friendly service. Clean, fun-to-shop stores. Knowledgeable team members and the merchandise our guests want and need most. 

TheyGLYPH<213>re all components of a Target store experience that no other retailer can match. 

ast, Fun and Friendly Feedback from our guests plays an important role in our efforts to deliver a consistent, convenient and enjoyable Target shopping experience. It has led us to place significant importance on factors such as speed, store cleanliness and excitement, and merchandise quality, trend and presentation. F 

In 2003, we continued to invest in technology and service initiatives that enhance our guestsGLYPH<213> satisfaction during each of their visits to a Target store GLYPH<209> many with an emphasis on improving speed. 

¥ We added nearly 10,000 new price scanners that allow Target team members to quickly verify product avail- ability, to facilitate merchandise price checks and to locate items anywhere within our stores. 

¥ When guests in our stores have questions, they donGLYPH<213>t have time to wait. To make it easier and more con- venient for them to get the help they need, weGLYPH<213>ve 

installed more red service phones throughout Target stores and adopted measures to improve our response time to guest calls. 

¥ Speed at checkout continues to be a top priority, and during 2003, we further reduced our guestsGLYPH<213> length of wait to pay. Specifically, we reiterated our objective to allow no more than two guests in a checkout line at any given time; we increased our investment in cashier training; and we implemented systems that seamlessly give our team members the capability to open addi- tional check lanes when needed. 

¥ Even our ability to process merchandise returns has been simplified and expedited, making our guestsGLYPH<213> hectic lives much easier. With our receipt-lookup system, we are able to process a merchandise return within 90 days of its purchase, even without the original receipt, if the purchase was made using a check or credit card. 

