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## COMMERCIAL SERVICES 

For almost 100 years, Orkin has led the industry in commercial pest control. In 1998, Orkin raised the bar by introducing its premium brand of pest elimination service, Acurid SM . Since then, Orkin has continued to expand its commercial division, increasing the number of dedicated commercial branches to 49 during 2000. These specialized branches offer insect control, fly control, rodent control, stored product pest control, and odor control to thousands of commercial customers throughout the United States. By offering these comprehensive services to our customers, we are able to provide a service program to locally-owned businesses as well as national chains, in such industries as fast food, home improvement, and discount and grocery retail. 

Our stringent training programs for commercial technicians and our Commercial National Quality Control Department ensure that our commercial customers receive safe and highly effective treatments. These programs were co-developed with leading universities such as Purdue and conform to the standards of the American Institute of Baking. Each technician must complete our Orkin field training as well as these additional courses before the Company can 

## RESIDENTIAL SERVICES 

Pest Control Since its inception in 1901, Orkin’s relationship with the residential pest control customer has been one of the cornerstones of our success. In an effort to better service these customers, we have implemented a new alternate service offering; every-other-month service. This new initiative is the result of the availability of longer lasting materials as well as a concentration of treatment attention to the outside perimeter of the home. By expanding the comprehensiveness of services each residential customer 

## Termite Activity Zones 

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certify them as industrial, commercial or institutional specialists. Technician thoroughness is then confirmed by our National Quality Control Department’s audits. 

During 2000, the Company further expanded its commercial division by purchasing Johnson Wax Professional’s interest in Acurid Retail Services, L.L.C. (“A.R.S.”) A.R.S. is the joint venture created with Johnson in 1999, designed initially to provide pest elimination services to the retail marketplace. 

This year the Company implemented a new tightly focused direct mail campaign designed to attract prospects in industries such as food and beverage processing, healthcare and hospitality by making them more aware of Orkin’s capabilities and the risks associated with ineffective pest control. We have been encouraged by the reaction to this new customer solicitation effort. 

receives, technicians can visit each residence less frequently. More frequent service or service inside the house is provided as needed or at the customer’s request. Every-other-month service better fits our customers’ busy lifestyles and increases the productivity of our pest control technicians. 

Termite Control Termite baiting, in conjunction with directed-liquid treatments, is the Company’s newest defense against termites. It was implemented Company-wide during 2000, after being tested in select markets the previous year. This combined treatment offers the customer immediate relief from termite infestation that bait-only services often lack. Ongoing protection is provided by termite bait and monitoring stations placed in at-risk locations around the home to detect and attack termite activity at the perimeter of the home. The termites ingest the bait and share it with other termites. Orkin’s unique two-phased termite treatment has been strongly endorsed by the industry’s leading technical and scientific experts. 

