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## 2.3.2 Impairment test of goodwill and trademarks 

The impairment test of goodwill is per- formed for Western Europe and Eastern Europe, while entities in Asia are tested at sub-regional levels. Entities that are less integrated in regions or sub-regions are tested at individual entity level. 

Management of the Group is centralised and driven through the regional manage- ments, which are responsible for perfor- mance, investments and growth initiatives in their respective regions. The management structure and responsibilities support and promote optimisations across countries focusing on the Group or region as a whole and not just on the specific country. Changes in procurement and sourcing between coun- tries increase intra-Group trade/transactions, which will also have an increasing impact on the allocation of profits. 

Trademarks are impairment-tested individu- ally at Group level. The carrying amount of trademarks which have an indefinite useful life and therefore are not amortised was DKK 32,191m (2012: DKK 35,395m) at 31 De- cember 2013, equivalent to 98% (2012: 99%) of the capitalised trademarks. Management assesses that the value of these trademarks 

can be maintained for an indefinite period, as these are well-established trademarks in the markets concerned and these markets are expected to be profitable in the long term. In the opinion of management, there is only a minimal risk of the current situa- tion in the markets reducing the useful life of these trademarks, primarily due to the respective market share in each market and the current and planned marketing efforts, which are helping to maintain and increase the value of these trademarks. 

For the Group’s cash-generating units, the carrying amount of goodwill and trademarks with indefinite useful life at 31 December is summarised to the right. 

Goodwill and trademarks with indefinite use- ful life related to Baltika Breweries (Russia), Brasseries Kronenbourg (France) and the acquisition of the 40% non-controlling inter- est in Carlsberg Breweries A/S each comprise 10% or more of the total carrying amount of goodwill and trademarks with an indefinite useful life at 31 December 2013. 

## GOODWILL 

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## TRADEMARKS WITH INDEFINITE USEFUL LIFE 

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