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The principal market for trading Kellogg shares is the New York Stock Exchange (NYSE). The shares are also traded on the Boston, Chicago, Cincinnati, Pacific, and Philadelphia Stock Exchanges. At year-end 2003, the closing price (on the NYSE) was $37.80 and there were 44,635 shareholders of record. 

Dividends paid per share and the quarterly price ranges on the NYSE during the last two years were: 

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## Note 14 Operating segments 

Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. Kellogg products are manufactured and marketed globally. Principal markets for these products include the United States and United Kingdom. 

In recent years, the Company has been managed in two major divi- sions - the United States and International - with International fur- ther delineated into Europe, Latin America, Canada, Australia, and Asia. Thus, the Company’s reportable operating segments under SFAS No. 131 “Disclosures about Segments of an Enterprise and Related Information” consist of the United States, Europe, and Latin America. All other geographic areas have been combined un- der the quantitative threshold guidelines of SFAS No. 131 for pur- poses of the information presented below. While this historical or- ganizational structure is the basis of the operating segment data presented in this report, we recently reorganized our geographic management structure to North America, Europe, Latin America, and Asia Pacific, and we will begin reporting on this basis for 2004. The measurement of operating segment results is generally consis- tent with the presentation of the Consolidated Statement of Earnings and Balance Sheet. Intercompany transactions between reportable operating segments were insignificant in all periods presented. 

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## Segment operating profit 

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## Restructuring charges (a) 

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## Depreciation and amortization 

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## Interest expense 

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## Income taxes excluding charges (a) 

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## Total assets 

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(a) Refer to Note 3 for further information on restructuring charges. 

(b) Pro forma impact of amorization eliminated by SFAS No. 142. Refer to Note 1 for further information. 

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