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## Employees 

## Rising Employee Numbers 

As a result of positive business development, PUMA was able to create additional jobs. On an annual average, it maintained a workforce of 3,475 employees, compared to 2,826 in the 

previous year. This corresponds to an increase of +23%. In the same period, personnel expenses rose by 25.8%, from € 126.6 million to € 157.5 million. The average per capital expense increased from € 45 thousand to € 46 thousand. 

Largely due to further expansion of the company’s retail operations, sales per employee in 2004 declined from € 450.8 thou- sand to € 440 thousand. As of December 31, 2004, PUMA had 3,910 employees worldwide; 

this represents an increase in the number of personnel by 721 or 22.6% in comparison with the previous year. New personnel were recruited in the sales area in particular, due to the 

aforementioned retail expansion. In all, sales staff increased by 563 to 2,080 employees. 

The marketing area was built up by 11.8% to a current 152 employees and product management/product development & design by 59 to 344 employees. Sourcing/logistics increased by 21 to 802 employees. In the central units, there were 62 new hirings which brought the number of staff to 532. 

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Foreword | Mission | Management Report | Share | Marketing | Consolidated Financial Statements - IFRS - | Report of Supervisory Board | Board of Management 

