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## P R O D UCT LEADERS HIP MEANS VALU E-A DDED TEC HNO L OGY 

## “Technology must create value for our customers.” 

When it comes to industry leading prod- ucts such as turbochargers, engineers like Uwe Muenkel know that technology alone is not enough. Product leadership means solving commercial problems, providing improved benefits and creating value for customers all at the same time. Whether they are developing new products like our regulated two-stage turbocharger for BMW or creating new applications from existing products, our engineers must blend innovation and speed to market with process and cost discipline. 

This is an exciting time for Uwe and his col- leagues. The pace of change in and around the powertrain is driving BorgWarner 

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growth. We add value as a partner in the development of new engines and drive- trains for efficient power generation and torque management. The result is increased content for us, and better fuel economy and reduced emissions for our vehicle maker customers. 

Uwe’s ten years in the fast-growing turbo- charger business have taught him that it takes more than technology to manage and drive growth. He and his colleagues face the challenge of developing the innovators of tomorrow while dealing with the relentless demands of customers. Within BorgWarner technical facilities around the world, seasoned engineers work to nurture those with less experi- ence, allowing ideas to flourish. Our goal: to continuously reinvent ourselves. 

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In the next ten years, worldwide diesel engine penetration is expected to grow 82%, from 11 million units to 19 million units. Europe will likely remain the largest diesel market with 31% growth, while diesel engines in Asia are expected to more than double. BorgWarner is expected to benefit from this growth through products like turbochargers, diesel exhaust gas recircula- tion valves and diesel cold start and ignition technologies from Beru. 

## Uwe Muenkel 

Director of Passenger Car Research & Development BorgWarner Turbo Systems Kirchheimbolanden, Germany 

