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## Developing New Businesses 

Spring 2001 marks Movado Group’s entrée into the fashion category of the watch industry, with the debut of our newest brand, Tommy Hilfiger Watches. Working in close collaboration with the Tommy Hilfiger organization, we are manufacturing and distributing an exciting, diverse 

collection of watches bearing the designer’s name and signature “twists” on classic styling. Tommy Hilfiger is celebrated worldwide for the classic American style and distinctive details of his sportswear designs. Tommy’s fascination with watches began in childhood. Recognizing that beyond telling time, a watch is a reflection of personal style, he conceived his new line of watches to be fashionable, functional, affordable ($55 to $195 retail) and fun. The collection includes classic and sport elegant watches under the Tommy Hilfiger label and a Tommy line of bold sport and playful fashion designs with features like luminous hands, 

unidirectional bezels, custom crowns and logo details. Multi-function analog, digital and ana-digi models, as well as aluminum and titanium models are offered. Launched in major U.S. department stores in March, Tommy Hilfiger watches will also be introduced in Canada and the Caribbean this year. 

10 Movado Group, Inc. 

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New advertising – Utilizing fresh faces and sportswear familiar from Tommy Hilfiger apparel campaigns, advertising for Tommy Hilfiger Watches is carefully tied into the designer brand’s crisp, clean and casual American image. 

