Media giant Vivendi Universal EAUG.PA V.N set to work sifting through bids for its U.S. entertainment empire on Monday in the multibillion-dollar auction of some of Hollywood 's best-known assets .
Media moguls jostled for position as the deadline for bids for Vivendi Universal 's U.S. entertainment empire neared on Monday in an auction of some of Hollywood 's best-known assets .