The former were assured that a systematically organized advertising agency is more stable than a single AE while the latter learned to respect experts and realize the importance of a systematic sales system.
對媒體的負責人來說，他們開始瞭解到：由有組織的廣告公司來替媒體開發客戶、製作廣告，比靠業務員要穩定而持久。而對企業主來說，他們也認清了尊重專家，有計畫的利用廣告來推銷產品的重要性。