The new concept of the Tamagotchi successfully earned the love of its users, creating an "emotional control" mechanism much more effectively than any toy before. Not only was it popular with Japanese youths and office workers, its popularity expanded well beyond Japan's shores.
電子雞全新的設計理念，成功讓使用者產生寄情效應，達到比任何玩具都有效的「情感操控」，不但讓日本青少年和上班族趨之若鶩，也風靡日本以外的其他國家。