For instance, when several petrol bombs were set off at McDonald's franchises, the general manager wanted the news to be "toned down," ideally so that the name "McDonald's" wasn't even mentioned and a major source of advertising revenue wouldn't have its feathers ruffled.
例如，麥當勞分店發生汽油彈事件，總經理就希望新聞能「淡化」、最好不要提麥當勞三個字，以免廣告商有所關切。