In 2005 7-Eleven came out with its own mascot, a "space dog" by the name of "Open-chan." Designed by Japan's largest advertising firm, with a rainbow of the 7-Eleven corporate colors on its head, it aims to make the "Always Open" slogan even more memorable to consumers.
而 7-Eleven 的代言吉祥物「OPEN 小將」（宇宙小狗）於 2005 年首度亮相後，這隻委由日本最大廣告公司「電通」設計、頭上頂著 7-Eleven 彩虹形象標誌的外星狗，不僅號稱具有療癒效果，其「Always Open」的口號更是深入人心。