As Katayama analyses it, the reason for the comparitively higher list prices in Taiwan, more important perhaps than a small market that offers insufficient economies of scale, and the fact that publishers adjust their list prices upward to compensate for discount-based competition, is that the overall distribution costs are higher than in Japan.
片山成二分析，台灣書定價較高的原因，除了市場小、經濟規模不足，以及因應折扣競爭而調高定價之外，更重要的，恐怕是台灣的整體流通成本高於日本。