Most of the residents are Hakkas, a people noted for their simple lifestyle and hard-working spirit who came from Kwangtung Province during the early history of Chinese migration to Taiwan. They grow rice, tea, tobacco and raise silkworms as well as strawberries to earn their livelihood.
居民多為中國大陸廣東省遷來的客家人，民性純厚，刻苦耐勞，所種植的農作物收成極好，香茅油和草莓的產量冠於全台，稻米、茶葉、煙草與養蠶的成績也都有可觀之處。