Yahoo's Charlene Hung plugs their site by saying that it offers extensive functions, making it quite popular among Net users. For example, it is possible to surf through full-page pictures, and interested parties can ask questions and receive immediate answers, so that sellers can respond in detail to the concerns of buyers.
雅虎電子商務部總監洪小玲表示，雅虎拍賣頻道的功能強大，深受網友歡迎，例如一整頁都是圖片的瀏覽模式、自動出價系統、線上即時問答，讓賣家可以即時詳盡地回答買家疑慮。