With fewer listeners willing to pay for actual CDs, the industry is throwing more and more into packaging, making albums flashier and flashier and using gimmicks like unusual sizes and eye-catching special gifts. Often, an album is re-released with new packaging or added songs only shortly after being first released. The idea is to shear the fleeces of loyal customers several times.
為了克服聽眾不願購買實體 CD 的窘境，唱片業者在包裝上所下的藥越來越猛，各種奇特 size、琳瑯滿目的贈品，把專輯弄得花枝招展，常常一張剛買沒多久的熱門專輯，沒幾個月就改版加歌重新推出，非得把忠實樂迷的皮剝個好幾次才甘休。