The results of this survey may seem positive, but according to Liou Wei-gong, an assistant professor of sociology at Soochow University who studies consumer behavior, viewed from the perspective of the Design Ladder proposed by the Swedish Industrial Design Foundation, Taiwanese businesses have only a rudimentary understanding of design's capabilities.
這份調查看似樂觀，但研究「風格社會」消費行為的東吳大學社會系副教授劉維公認為，若用瑞典工業設計協會區分的「設計階梯」來檢視，台灣企業對設計能量的認識仍很粗淺。