Playing the lottery However, increasing openness in society, widespread education, and diversification of reading material all mean more intense competition as well. Companies have no choice but to keep putting out new material, with the result being that many books have become "commodities" that are here today and gone tomorrow.
不過，當社會越開放、教育更普及、書籍更多樣，也意味著出版市場競爭更激烈，業者不得不推陳出新，許多書也成了朝生暮死的「商品」。