Nevertheless, the cultural creativity industry is very much about commercialization, and exclusive reliance on publishing is problematic, because its market value is too small. The only way to have a sustainable long-term source of income is to step outside the publishing market, forge cooperative partnerships, and develop related merchandise licenses.
另一方面，文化創意產業是創意走向商品化的過程，而光靠出版，其市場產值畢竟還是太小，唯有跨業合作、開發周邊商品授權，才是可長可久的收入來源。