Jules Lee goes on to explain that Eslite, the epitome of chic bookstores in Taiwan, plans with the island of Taiwan in mind. Page One, on the other hand, has its eye on the world. The members of its international staff have disparate views on various subjects and appoint tasks to branches in different countries. Hong Kong, for example, is responsible for Taipei's image design.
李國榮認為，誠品是台灣精緻書店的代表，其規劃是以全島來看；PAGE ONE 則佈局全球，打的是國際級的團體戰，有來自各國的同事，依照議題表達不同想法，並進行國際分工，像台北店所有的形象設計都是在香港完成的。