"The Mini-Europe Plan" is the result of research on how to reduce the trade deficit with Japan, commissioned by the Ministry of Economic Affairs at the end of 1989 and carried out by the American management consulting firm of Mckinsey & Co .. Its principal method is to struggle to get European brand names to manufacture in Taiwan or to produce and sell with the ultimate aim of opening up the Japanese market.
「小歐洲計畫」是民國七十八年底，經濟部委託美國麥肯錫企管公司就改善我國對日貿易逆差所提出的研究結果。它的作法主要是以爭取歐洲名牌商品來台灣生產，或是生產兼銷售為手段，而目的是在於拓展日本市場。