The success of the snack toy industry in Japan is thanks to a number of factors. Not only is there a strict attention to quality and constant innovation in the toys produced, they also keep the prices reasonable and the products scarce, keeping everyone talking and getting everyone excited to get the toys.
日本食玩之所以成功，除了在品質上維持水準，創意上不斷推陳出新外，也藉著量產將價格壓在合理範圍內，並維持商品的稀有性，因此能夠在玩家間引起話題、掀起熱潮。