Chou Chih-yuan points out that in Taiwan Global View dictionaries sell to a market heavily populated with "gizmo lovers" who always want something novel. The company has to keep coming up with new gimmicks to adapt to this "shallow plate" market.
周至元指出，遠見的電子辭典，在台灣稱「哈電族」，著重的是流行感，產品必須不斷翻新，以適應台灣淺碟型經濟的特色。