Nowadays, gifts are given with no sense of feeling--or even "the gift arrives without the giver." It's like following the first part of the commercial jingle-- "Mid-Autumn is the season for giving gifts" --without heeding the second-- "and the season for reminiscing."
要像今日，禮不能缺，人卻沒有感情，於是「禮到人不到」，真是對了廣告台詞的前半句「中秋是送禮的季節」，卻忘了後半句所說的「中秋是想念的季節」。