In 2006, long-time environmental and social activist Hsu Wen-yen established Okogreen, which fosters community redevelopment through sales of fairtrade coffee.
2006 年，擁有長年環保、社運經驗的徐文彥，成立了「生態綠」，藉由賣公平貿易咖啡，來實施他的「社會改造計劃」。