Full of fresh ideas, the junior Kao stressed that the company, while always hard working, had to lift its head and look around. New strategies had to be adopted. Switching the focus to sales, Kao increased advertising, and expanded the distribution of products.
為加強銷售能力，他除在全台各地廣設門市（迄今已有十七個門市部），並建立經銷系統，銷售重點由門市零售，進一步擴展為批發經銷。