Since March, ads for Challenge have been carried continuously in newspapers, magazines, on buses, TV, and radio. This kind of campaign had never been seen before on Taiwan.
從三月中旬開始，報紙、雜誌、車廂、廣播及電視陸續刊播「巧連智」的廣告，這種凌厲宣傳以前從未出現在兒童書市場。