Unlike e-commerce sites driven by individuals 'purchases, sites that create this team effect have user bases that come together to achieve a common goal, which in turn can go viral, creating a synergistic effect.
有別於過去網購消費者是以獨立身分參與，「team」概念所成形的網站，是所有參與者有志一同地完成一件事情，所以常會形成「病毒式」的傳播效果，發揮 1 加 1 大於 2 的乘數效應。