Recognizing that 3D televisions are not yet in wide use (their global penetration rate is just 3 – 5 %), organizers arranged to feed the inaugural 3D World Cup broadcast to cinemas that already had all the basic equipment. For their part, the cinema operators were happy to have the extra ticket revenues that the 3D content generated.
由於目前 3D 電視尚未普及（全球普及率僅 3 ~ 5 %），「3D 世足」處女秀只能借用電影院，由基礎設備已齊全的影院放映系統擔起直播重責；對於電影院業者而言，也樂見這種新型態的 3D 內容帶來額外的票房收入，兩者互惠雙贏。