"I was the first fashion designer in Taiwan to set up his own designer label," remarks Lu, who has always been right at the cutting edge. After designing the costumes for Cloud Gate's classics Legacy and Nu Wa, Lu emulated Western designers by starting his own label and hiring a renowned architect, Huang Yung-hung, to design his flagship store.
「我是國內第一位創立個人品牌的服裝設計師，」總是走在時代尖端的呂芳智，在與雲門舞集合作了《女媧》、《薪傳》等幾齣經典名作的舞台服裝設計後，開始仿效歐美設計師作法，推出個人品牌服飾，並請名建築師黃永洪為他打造品牌旗鑑店。