Good health is a long-term undertaking, but many consumers are only interested in getting quick results. It is unrealistic to think that taking some nutritional supplement for a few months is enough to ensure a lifetime of good health.
這也帶出另一個迷思，就是「保健」本應是長期工作，但許多消費者只求速效，吃了幾個月就希望一輩子獲得改善，這也是不切實際的。