Satana was formed in 2004, and this self-styled "made in hell, sold in heaven" brand became the first bag brand to vociferously tout its local origins and creative spirit, emphasizing that every aspect of their bags-from materials and design to production and marketing-is Taiwanese.
2004 年誕生的 Satana，有個幽默趣味的中文音譯名：「撒旦那兒」。這個自稱為「地獄製造、天堂販售」的皮包品牌，是第一個大聲宣告以在地與原創精神為宗旨，強調從材料、設計到生產、行銷皆來自於台灣。