Nevertheless, "over a long period of time carbonated drinks began to lose their novelty in both taste and status, and were no longer so attractive to the main consumers of soft drinks," points out C.C. Lin, chairman of Rosa Foods Company, which saw the changing trends three years ago and got involved in the market.
然而，「碳酸飲料長久在口味及產品定位上鮮少改變，對飲料消費的主要族群已無法產生吸引力」，三年前觀察到趨勢轉變而投入市場的羅莎公司董事長林純精指出。