In his four years at Eslite, he worked two years each in the retail sales and purchasing sections. Every time his friends from Macao visited, they always praised the excellent bookstores in Taiwan. "Since I was already working in the business at Eslite, my friends suggested opening my own bookstore in Macao, an idea that fit well with my own thoughts."
吳子嬰回憶，誠品 4 年，他在門市和採購部分別歷練了 2 年，每次澳門朋友來看他，對此地書店的氛圍都讚不絕口，「再加上我在誠品工作，朋友於是就問，何不在澳門開家類似的書店？