In the late 1990s British financial markets continuously offered new "moral funds," and similar offerings in Australia and Germany showed high growth. It was particularly the entry of major institutional investors with huge capital assets into the market that caused people look more favorably on SRI.
90 年代後期，英國金融市場不斷推出新的「道德基金」，澳州、德國的同類型基金也都有大幅成長，尤其是擁有龐大資金的法人機構加入市場，使得社會責任型投資愈加看好。