The new stations place heavy emphasis on market positioning. The Voice of Taipei, for example, which won the first medium-strength transmission franchise, has a virtual lock on students and nine-to-fivers in the Taipei area, while the pop station KISS 99.9 in Kaohsiung is targeted mainly at young people.
這一波的新電台便強調各自的定位，例如在中功率電台拔得頭籌的「台北之音」鎖定大台北都會區的學生及上班族，高雄的「大眾電台」則以年輕人為主要訴求對象，是個流行音樂電台。