Lee, who stresses that marketing must be targeted, had noticed that women made up about 50 % of the audience at games. "We provided that information to companies when we were looking for advertisers," he says, "and makers of products for women naturally became more interested in advertising with us."
強調行銷要準確的李榮哲注意到女性佔了觀眾百分之五十左右，「因此我們在招商的時候就提出這項數據，自然會增加對女性產品廠商的吸引力。」