The US is the largest market, with annual purchases of approximately US $ 25 billion, or 36 % of the total. Taiwan's market, meanwhile, is worth about NT $ 20 billion (US $ 606 million).
而最大玩具市場──美國的銷量就佔 36 %，約有 250 億美元；台灣約有新台幣 200 億元的市場。