Editions du Flaneur, which put out the nearly 500-page tome, departed from the usual bookish discretion of academic publishers by not only asking such luminaries as Hou Hsiao-hsien and Cheng Tsun-chi to recommend this work, but also putting on book launch parties and forums, among other activities. To the amazement of many, the book has sold 3,000 copies to date.
負責出版這本近 500 頁嚴肅大部頭著作的行人出版社，一反學術出版社的低調，不僅邀來侯孝賢、鄭村祺等名人共同推薦，更隆重舉行首賣、座談等活動，至今已賣出 3,000 本，跌破不少人的眼鏡。