Wu carefully analyzed the failure of Hot to Home. One factor that stood out was that by subcontracting the making of the pizza shells out to a food-processing firm, he could not control quality very strictly, and he could not prevent the firm from selling the same product to his competitors.
吳政學分析「熱到家」的失敗，在於比薩麵皮委由加工商製造，品質不穩定，也無法要求廠商不得轉銷給其他競爭者。