From widgets to pieces of culture Perhaps it was due to the parent company's industrial orientation, Peng suggests, that Kingstone used to treat books as widgets to be sold, and didn't think deeply about their relation to the act of reading. He saw that this needed rethinking, and that the presentation and content of books needed attention as well.
從商品到文化載體或許是囿於母公司產業本質的背景，馮光遠指出，金石堂以前只把書當作「商品」在處理，並沒有深思書籍乃至於閱讀本身的意涵，他覺得這是要改進的，書的行銷包裝、內容都要學習。