The upgrade has gone over extremely well with customers, and bookbags from The King just keep getting more and more popular. The firm's fame has even hopped the Taiwan Strait, apparently, for tourists from Hong Kong and mainland China now show up in Kaohsiung with guidebooks in hand, hunting specifically for this "typically Taiwanese" gift item to take back home.
改良後的帆布書包，獲得新舊顧客的一致好評，書包大王的人氣也越來越旺，甚至還從台灣紅到對岸去，許多香港、大陸觀光客會帶著當地出版的報導及旅遊指南，千里迢迢遠赴高雄來指定買這款「最具台味」的伴手禮。