Some people have been concerned that as soon as multinational companies invest in Taiwan they will use strong-arm Hollywood-style marketing tactics to sell books, movies and related merchandise all at the same time. They worry that the book market here will become a feast for multinationals, with the advantages going to firms with the deepest pockets.
有人擔憂，一旦跨國資金進入台灣，使用好萊塢式的強勢行銷手法，書籍搭配電影及週邊產品上市，出版業就可能發生「一家烤肉萬家聞香」的慘況，資本雄厚者將佔盡優勢。