Of these, the third level is perhaps the most interesting. This is because business is mercurial, and enterprises that flourish in one particular phase can, in the next stage, decline as a result of changing circumstances or a different environment.
因為，商場的變化快速，某一時期興盛的企業，下一階段可能因時局、環境變化而沒落，故閱讀時應將重點放在企業家的生命歷程，不論其事業經營的成敗，卻無損於企業家所堅持的信念及其值得敬佩之處。