Winter Sonata, for example, not only transformed the image of Korean men from one of gruff men who treated their wives poorly to one of elegant, sensitive gentlemen, the main filming locations-the island of Namiseom and Yongpyong Resort in Gangwon-became must-see destinations for fans.
以《冬季戀歌》為例，不僅將韓國男人從陽剛剽悍、動輒痛扁老婆的粗魯形象，扭轉成為多愁善感、憂鬱斯文的好男人，該劇外景主要拍攝地──南怡島和江原道龍平渡假村，也因此成為粉絲爭相朝聖的熱門觀光景點。