One example-perhaps the prime example of warm-and-fuzzy TV advertising-was an advert for the Shinkansen (high-speed train) of Japan Railways. Featuring detailed and beautifully filmed symbols of Kyoto such as cherry blossoms, maple leaves, and traditional buildings, the ad was so moving that people mired in the pressures of everyday life could hardly resist the temptation to spontaneously order a ticket and go on a trip.
例如日本鐵道公司（JR）曾推出的新幹線列車廣告「大人休日俱樂部」，將京都的櫻花、楓葉、傳統建築等，各個景致與細節拍得唯美動人，讓身陷現實壓力泥淖的觀眾心生嚮往，忍不住想買張車票就衝去度假，正是療癒系電視廣告的代表。