The idea for a magazine that would integrate many areas of knowledge arose from Hung's own understanding of Taiwan's design industry: "Overseas, each of the different fields covered by the magazine is highly specialized, but they are well coordinated, so designers are free just to concentrate on design.
這樣一份展現出全面性的知識整合企圖的雜誌，起源於洪蒼蔚對台灣設計產業的體會。「雜誌涉及的這些面向，在國外都各有很強的專業在執行，而且彼此整合良好，讓設計者可以專心做設計。