"Once a couple of producers had agreed, it got much easier. They felt that going up against respected rivals wouldn't sully their reputations. Some of the guys would test me to see how much I knew about traditional brands. To them, trust was more important than profit."
「有一、兩家老店答應在先，接下來談就順利多了，對於能跟值得尊敬的對手擺在一起『拚場』，對他們而言才不會『污衊』自家產品身價；有的老店還會反過來『測試』我對傳統品牌的了解程度，求的不是利益，而是信任感。」