However, brand image has to be built up "on the ground" over a long period, whereas prices fluctuate rapidly and continuously. Caught between these two factors, but lacking sufficient decision-making authority, the US subsidiaries of Taiwanese manufacturers sometimes appear ineffective and let opportunities slip away.
然而品牌形象需要長久的「在地」經營，價格則是瞬息萬變，這兩項，以台灣廠商在美國的子公司位階，有時就顯得力有未逮，錯失良機。