Taiwan's Cheng Shin Tire, which set up production facilities in Thailand in 2003, is a case in point. Cheng Shin came to Thailand for the exceptional rubber resources. But the country's car industry was also booming, and Cheng Shin hoped to win a share of the large maintenance market.
以台灣自創品牌的模範生「正新輪胎」為例，2003 年到泰國設廠時，便是看中泰國優異的橡膠原料，加上當地蓬勃的汽車產業，可藉此切入泰國潛力雄厚的維修市場。