Most major international bike makers increase their visibility through endorsements by sponsoring star athletes or holding international competitions. Without the kind of capital needed for these activities, CSK has a tough time competing, and depends on word-of-mouth recognition and Chang Sheng-kai's "global roadside stall" strategy to make a name for itself.
一般國際單車大廠，多藉由贊助明星選手或舉辦大型國際比賽來打響知名度，缺乏資源的 CSK 難以循此手法行銷，只能靠口耳相傳及張勝凱所謂的「國際路邊攤」策略出奇制勝。