Keeping Up with What's In: The former creative director of Kuo Hua Advertising Huang Chun-ming, a writer of the Nativist school, states, "When even Lo Ta-yu, who become famous because of writing Mandarin songs, begins to write in Taiwanese, advertising will naturally want to coddle up to what's currently fashionable in society."
曾任國華廣告公司創意指導的鄉土文學作家黃春明也認為，「連以創作國語歌曲成名的羅大佑都改作閩南語歌曲，廣告自然要扣緊社會的時髦玩意兒。」