In the 1983 elections to expand the Legislative Yuan, the Taipei branch of the KMT broke away from the former stereotyped dogmatic approach, and for the first time used the techniques of commercial advertising to present a packaged image in straightforward, accessible language. This also marked the first time that a commercial advertising agency was brought across the divide into political advertising.
七十二年的增額立委選舉，國民黨台北市黨部突破了以往八股教條的手法，首先以商品廣告的方式、平實通俗的表現手法進行形象包裝，也創下商業廣告公司跨刀政治廣告之先例。藝文走向，令人驚豔