But in the case of Breeze, the "stockholder" is also the "landlord": Hey-Song Corporation owns the land it built the mall on, so it could afford to give the B gallery an American-style open, spacious feel. Tsai says that once consumers get used to such an environment, they won't want to go back to sardine-can traditional department stores.
而微風廣場拜「股東兼房東」──黑松企業自地自蓋的優勢，可以讓Ｂ區獨採寬廣舒適的美式環境。蔡明澤認為，消費者一旦習慣了這種購物環境，誰還願意回到人擠人的傳統賣場？