BenQ's mobile phones were in fact based on largely mature technology. However, name recognition was restricted to the Greater China region. To break into Western markets with their many prominent mobile phone brands posed formidable challenges.
BenQ 的手機產品技術成熟度很高，但知名度卻僅止於兩岸三地等基地市場，要想打入名牌手機充斥的歐美市場，的確困難重重。