In March of this year Renaldo, the Bra-zilian star forward for Spanish soccer team Real Madrid, appeared in ads around the world as a spokesperson for a mobile phone. As expected, the ad campaign resulted in torrid sales and product shortages. The brand of the phone--BenQ-Siemens--drew on the charisma of this sports superstar to rapidly establish itself throughout the world.
今年 3 月，西班牙皇家馬德里足球隊的主力前鋒、巴西籍的羅納度為一款手機代言而頻頻出現在全球廣告中，果然造成熱賣缺貨，手機的品牌── BenQ-Siemens，也透過這位運動巨星的魅力，迅速佈達全世界。