B2C online sales began in Taiwan in 1995 with the establishment of books.com.tw. In 2000, President Chain Store Corporation became the company's majority shareholder, giving books.com.tw access to Taiwan's roughly 4,800 7-Eleven stores and allowing them to offer delivery and payment of orders at 7-Elevens. After years of floundering in the wilderness, finally they were able to begin changing the habits of Taiwanese book purchasers.
B2C 的電子商務，則以 1995 年成立的「博客來網路書店」起步最早，在 2000 年統一超商入股為最大股東後，挾著全台約 4,800 家門市的通路優勢，博客來推出「網路訂書、7-11 超商付款取貨」的服務，鴨子划水般地努力數年後，終於逐漸扭轉台灣消費者的購書習慣。