By 1999, hoarding of rice wine had become so severe that the Taiwan Tobacco and Wine Monopoly Bureau (TTWMB) was unable to keep up with demand, and was forced to impose a two-bottle-per-customer limit on purchases. In those days, rice wine sold out within minutes after arriving at retail outlets, and rushing out to buy it became a widespread form of "morning exercise."
全民買米酒運動一九九九年，因為民眾搶購囤積米酒，公賣局出貨不及，只好祭出每人限購兩瓶米酒的政策，當時公賣局每一個門市的米酒貨源一到，往往在十幾分鐘內就被搶購一空，搶米酒一度成了一種全民新興晨間運動。