Chuang Hui-chiu says that in the past, people felt that replacing things often was wasteful, and thus had a negative view of fashion. But for modern people, keeping up with fashion is an important part of consumer culture. Fashion holds pride of place in this system of values, and he who possesses the newest things and the most up-to-date information is king of the hill.
莊慧秋指出，以前的人認為常換東西是浪費，將流行視為負面，但對現代人而言，追逐流行才是消費文化裡更重要的一部份，流行是最高價值，誰擁有最新的東西，知道最新的資訊，就可以成為人際關係的權威。