Eslite Books, arguably the classiest of Taiwan's bookstore chains, zeroed in over a decade ago on the elegant simplicity of The King, and began selling the bags in its stores.
號稱台灣最有氣質的誠品書店，十多年前也看上書包大王的極簡設計，開始在書店的一角賣起各色素面書包，頗受許多北部「知青」好評。