He believes that a geographical magazine that wants to present a Chinese viewpoint must reflect a Chinese "world view" --a goal that Hsu finds both challenging and exciting.
他認為必須透過中國人的「大地觀」，才能創辦一本企圖提出中國人見解的地理雜誌，選擇這個極高的理想做目標，在他而言是既痛苦又痛快的挑戰。