But with the release of their big-budget, self-produced picture Fire Ball, they have started in a new direction, and one that they hope to continue moving further in each year. This picture marked the start of their shift from simply doing contract animation and design work for foreign companies, to creating their own brand.
但直到今年，他們才首度推出大成本的自製動畫片《紅孩兒決戰火燄山》，並希望逐年調整路線，從以往單純接國外訂單代工製造的 OEM、與受委託設計製造的 ODM，逐步走向 OBM（Original Brand Manufacture）的自創品牌之路。