On the one hand, the local tourism industry is in a slump, and needs to be reinvigorated. On the other hand, the experiences of the few mainland tourists able to visit hitherto have produced the shameful saying: "Failure to visit Taiwan in one's lifetime will be something to regret, but if you actually visit you'll regret it for the rest of your life!"
一方面台灣旅遊業期望透過陸客來台，為低迷的內需市場注入經濟活水；另一方面，以往二、三類陸客「不遊台灣終身遺憾，遊了台灣遺憾終身」的譏諷，也令旅遊業深以為恥，希望能扭轉印象，全新出發。