"Running a bookstore needs big muscles rather than a big brain. Carrying and shelving books, typing up files, recording sales-all this work is very boring." Ng recalls that at his first employee training course at Eslite Music, their supervisor told them "You don't come here to enjoy the atmosphere, you come here to create it!"
「書店經營不是腦力工作，而是勞力──搬書、上架、建檔、記錄進出冊數，非常枯燥，」吳子嬰回憶，進誠品的第一次員工訓練，主管就告誡他們，「你們來此並非享受氛圍，而是去創造氛圍！」