Jack Chen points out that the market for copied goods in China is huge, with practically everyone wearing popular fashions. Sometimes, copies go on sale even before the original and although this helps to elevate brand recognition it also increases the pressure on brand managers.
陳福川指出，大陸市場次級品盛行，「俗又大碗」，所有人都穿著最流行的服飾，有時仿冒的次級品比正品先「上市」，雖有助於品牌知名度的提升，但也讓品牌經營者倍感壓力。