Businesses thrive by developing new products and creating new consumer needs in this fiercely competitive market "The funeral and burial services industry is the most humane of all the service industries," comments Wu Cheng-chun.
殯葬市場的餅大，事實上這塊大餅的配方與味道也將有所不同，如何在激烈的價格競爭中，開發新的產品，創造顧客的新需求，也是業者們的利基。