In broader terms, since the turn of the millennium, publishers worldwide have had to contend with a poor economy, rising paper prices, and the impact of the Internet, particularly given the overlap between comic fans and avid Internet users. Online entertainment, including online games, has begun eating into potential readers ’ collective attention, and the ability to freely share information online has taken a bite out of traditional publishing profits.
以大環境而言，自千禧年起，全球出版產業均面臨景氣低迷、紙漿漲價、網路崛起等衝擊，尤其網路世代與漫畫族群大量重疊，網路遊戲等娛樂選項分食了讀者的注意力，網路免費分享機制則侵蝕了紙本出版的利潤。