The company organized a national college-level debating contest on the subject of "Concern for Life," and in conjunction with the Tainan Woman's College of Arts and Technology, staged a "funeral robe fashion show." The idea throughout has been to encourage people to confront the topic of death, using a variety of approaches.
之後，還舉辦全國大專盃關懷生命辯論比賽，並與台南女子技術學院合作推出「福」裝秀，希望以不同方式，讓人們正視死亡。