In the US, sports broadcaster ESPN simulcast the opening of the World Cup on June 11 on the world ’ s first 3D channel, ESPN 3D, raising the curtain on the “ 3D in the home ” market. (The channel broadcasts exclusively in North America. It also airs erratically, broadcasting only when a 3D feed of a match is available.)
像是美國的專業運動頻道 ESPN，就在 6 月 11 日世足開幕時，同步開播全球第一個 3D 頻道 ESPN 3D（僅北美地區可收看，目前因提供 3D 轉播的賽事仍屬少數，故採取「有比賽才播」的非固定時段播出方式），正式開創 3D 走入家用市場的新頁。