As well as paying for a ticket, one may travel to the theater by bus or taxi, and would not hesitate to buy an umbrella if it rained on the way, or stop off for a snack after the show.
其實各行各業都涉及商業行為」，因此他提出「文化消費」的觀念，觀眾除了看戲要買票外，買戲票時搭的是什麼交通工具？如果途中下起雨來會不會在路旁買把傘？