In response to patrons 'hopes for more reasonable prices, three years ago McDonald's set itself a long-term goal of gradual price reductions. For instance, a Big Mac has come down from NT $ 85 to NT $ 65, and a children's Happy Meal has gone from NT $ 79 to NT $ 70.
為了迎合顧客對更合理價格的期盼，麥當勞從三年前開始，訂下了一個「逐步降價」的長程目標，像是麥香堡從八十五元降到六十五元、快樂兒童漢堡餐從七十九元降到七十元等等。