Hunkering down or redeploying This current boom has prompted Germany's Bertelsmann, Britain's Longmen, and other international publishing groups to make the leap into the PRC in a big way. Taiwan firms, whose strong point is content, have long been sending reps to the mainland.
版圖確認 V.S. 版塊位移的確，和高科技相較，「出版」原是產值低的產業，這回「冷灶熱燒」，驚動德國貝塔斯曼、英國朗文等國際出版集團大舉湧入大陸市場，以內容取勝的台灣出版社，也已先後在大陸派駐代表。