"Putting so many financial and personnel resources into establishing a brand was quite unusual for a home-grown Taiwanese company," recalls Tong, who like Lee got his start at Acer. When Acer was devising its name, he recalls, everything was decided based on A being the first letter in the alphabet and the meaning of the word "ace." The process was very simple.
「這樣投入大量成本與人力、資源傾注的品牌創建法，算是本土產業中的異數，」同屬宏 & # 0 ; 班底出身的童文池回憶，像宏 & # 0 ; 當初命名 Acer 時，只是以字母 A 的第一順位，且名字有「王牌」（ace）之意的考量點，就決定了一切，過程簡單而單純。