With folk religions usually being directed at a variety of deities, devotees often go to worship at the more famous temples and there is no fixed degree of loyalty between followers and gods. This kind of worship is thus connected with tourism, and people come from all directions to see the excitement.
民間信仰原本便具有「多神崇拜」性格，信徒往往撿知名度高的廟來拜，對信奉神祇並無一定忠誠度，更助長了這種拜拜兼觀光、四處看熱鬧的風氣。