At the request of the residents of Shihkang, Chin and the Shihkang Township Association of Reconstruction started trying a different angle to increase sales. They moved into the online sales arena, selling direct to consumers in the Hsinchu Science Park area and urban Taipei, where Internet access is common and the consumers have strong buying power.
在農民的請求下，金惠雯和「石岡人家園再造工作坊」決定另闢蹊徑，他們鎖定了新竹科學園區和台北市等消費能力高、網路使用頻繁的族群進行網路直銷。