From the third quarter of last year, the volume of advertising decreased steadily, and in particular large property ads dried up almost completely. This was a major reason why the China Times decided it "could not survive without a price increase."
去年第三季以後，廣告量一路下滑，尤其大型房地產廣告幾乎消失了，這也是中國時報「不漲活不下去了」的重要原因之一。