Wei Minghong started out as a retailer before gradually moving into the manufacturing side of the shoe industry. Mulling over the question of what brand name might capture the spirit of Taiwan, his thoughts turned to hard-working draft animals.
牛頭牌總經理魏名宏早年從通路商開始做起，逐漸跨足製鞋業，苦思要為產品取個有台灣精神的品牌，於是在辛苦的耕牛上打轉。