One of the main stumbling blocks faced by e-commerce in the past was the fact that after placing your order, you would have to wait several days for delivery. This visibility-without-tangibility put a damper on many consumers 'enthusiasm for online shopping.
過去網購最常讓消費者卻步的原因之一，是點選購物後得等上好幾天才能收到，這種「看得到卻拿不到」的限制，常常把消費者的購物衝勁澆熄大半。