In 1965, Haishan head Cheng Chen-kun went to Southeast Asia on business, only to discover that the overseas Chinese communities there had a strong appetite for Chinese culture. They strove to pass on their language, music and culture to the younger generations, and pop music was one of the most lively and pervasive formats by which to do so.
民國 54 年，海山唱片負責人鄭鎮坤到東南亞參加商展，結果發現當地僑胞對祖國文化極為熱愛，他們一直努力把中國的語言、文字、音樂、文化教導給下一代，而流行歌曲正是其中最輕鬆活潑，影響卻最深遠的。