Cinema can have a tremendous reach, and its influence can be both strong and sustained. Today, this has become a powerful marketing tool and an irresistible shortcut to fame for countries and cities around the world.
張家界甚至將景點「南天一柱」易名為「阿凡達－哈雷路亞山」，目的無非是藉電影之名吸引世人目光，以拉抬當地的觀光聲勢。影視影響力無遠弗屆，威力既強大又持久，如今已成為一種強勢的行銷手法，世界各國、各城市莫不覬覦此一終南捷徑。