In 1993, using its technology as its capital contribution, Giant entered into a joint venture with Shanghai's largest bike maker, Phoenix. They established the Giant Phoenix Bicycle Co., which, producing bikes exclusively for children, has annual production volume of 1.3 million units.
在台灣，巨大的市場占有率超過 25 %，為國內第一品牌，在美國專賣店市場則居第 3 大品牌，而在日本、澳洲、加拿大等地都是最大的自行車進口品牌。