Microsoft president Bill Gates, in his autobiography The Road Ahead, describes in detail Microsoft's strategy of licencing computer manufacturers to use its software at low cost, in order to "win by sheer force of numbers" --in the same way as the VHS video format won out over Betamax--grabbing market share and making Microsoft software the industry standard.
就像錄影機的 VHS 規格戰勝了 BETA 一樣，微軟公司董事長比爾蓋茲在自傳《擁抱未來》中，就仔細描述微軟以低價授權電腦製造商使用他們的軟體，以達到「以量取勝」、搶攻市場的策略，讓微軟成了「電腦產業的軟體標準」。