For one thing the days on which the fair was opened to the public did not fall on the weekend. Also, many booksellers were worried about the superstition that people don't like to buy books--the Chinese word for which is homophonous with "to lose" --right before the Chinese New Year.
由於這次書展適逢年假前，加上開放民眾參觀的期間又非星期假日，許多書商擔心年前大家不喜歡買「輸」，買氣可能不旺。