Hwang Kwang-kuo, a professor of psychology at National Taiwan University, has performed in depth research into the Chinese culture of entertaining. It has its origins, he says, in the Chinese belief that "courtesy emphasizes reciprocity." Standing on ceremony was a guiding principle of the Confucians.
對應酬文化有深入研究的台灣大學心理系教授黃光國認為，應酬的緣起是禮尚往來；重「禮」，本是儒家的大法則。