The many businesses operated by LDS Church members, include Kodak, the Marriott Hotel, and IT giant Novell. Watterson believes the main reason they have become so prominent internationally is that their firms are characterized by the Mormon spirit, which emphasizes loyalty, industry, honesty, and family.
包括 ICON 在內，許多摩門教友經營的企業，比如柯達相機、Marriott Hotel、電腦網路業的 Novell 等，之所以能斐聲國際，他認為還有一個原因，那就是受惠於摩門文化的精神：忠心、勤奮、誠實、家庭中心等。