Many products that promise whiter skin-called lighteners or whiteners, and coming in serums, lotions, creams, masks, and so on-find that their only markets are in Asia.
此外，一些以美白為訴求的保養品只在亞洲有市場，近年一些歐美品牌的化妝品公司也陸續開發美白產品，但市場仍然在亞洲。