As a case study, take the Emperor Love Oolong Tea series produced for export by Taisun Enterprise Company. After a decade of sales in the US and Europe, Taisun last year decided to market the product back home in Taiwan, and sought out Proad to design new packaging.
以泰山企業的外銷品牌「御奉」烏龍茶系列為例，外銷歐美已有 10 年歷史，去年為打回國內市場而找上知本形象設計新包裝。