The sole exception to the infatuation with Japan has been Sunrise department store, long noted as an industry leader, which has been trying to drum up a craze of its own, touting "Chinese creative culture" as its operating principle.
在這股東洋風的橫掃之下，經營坪效向來高居業界第一，並以領導流行自居的中興百貨公司，卻獨樹一幟地吹起「中國風」，標榜以「中國創意文化」做為經營的理念。