Wally Chen, president of CSRI, says that 70 % of the annual Maxxis advertising budget is spent on sport marketing, including sponsorship of the Houston Rockets professional basketball team with Yao Ming in the leading role, the New York Yankees with Japanese baseball star Hideki Matsui, and sponsorship also of Chinese-American figure skater Michelle Kwan and Taiwan's own golf star Candie Kung.
正新工業總經理陳榮華表示，MAXXIS 每年的廣告預算裡，70 % 花在運動行銷上，包括贊助由姚明掛頭牌的美國職籃火箭隊、有日本球星松井秀喜的職棒洋基隊，也贊助華裔滑冰選手關穎珊和我國高爾夫球女將龔怡萍等。