Over the past few years, a fixed model has taken shape for the spread in the PRC of online literature and light fiction, a model that includes joint promotion, autograph sessions, press releases, and adaptations of works to the stage.
這幾年來，與新浪網運用聯合造勢、辦簽名會、發消息給媒體、作品改編成舞台劇等行銷手法，已成為網路文學、甚至是都市文學作品在大陸發跡的固定模式。