Pacific hasn't actively marketed its products over the last 15 years, choosing to rely instead on word-of-mouth and online sales. Their business model-they don't produce a bike until they've received a deposit and don't deliver it until they've been paid in full-has remained unchanged as well. It depends on the principle of supply and demand, and the fact that no one else provides what they offer.
15 年來，太平洋沒有主動去尋找市場，都是靠粉絲做口碑行銷、網路行銷，「付了訂金才做，付了尾款才交貨」的模式也一直沒有改變過，仰賴的無非就是「捨我其誰」的市場供需定理。