"Every branch is making money, and we're on track to meet the target of 90 branches in five years." A relaxed John Hsu says confidently that none of his competitors is a match for Starbucks. "People open branches next to us, and we open branches next to them." But this is just a survival strategy, he avers-calling it cutthroat competition would be going too far.
星巴克開店三年多，目前已有六十八家分店，「每家都賺錢，五年九十家是可期的，」徐光宇淡然又自信地說，星巴克沒有對手，「別人開在我旁邊，我去開在別人旁邊」，只是為了尋找生存的空隙，談競爭太沉重。