When initially breaking into the US market, unknown D-Link couldn't even get into the superstores, and was forced constantly to create product identification through positive publicity in periodicals and magazines and word of mouth by customers who had used their products, gradually developing a market for itself.
剛進入美國市場時，默默無名的友訊連大賣場都進不去，只好先求助於小型靈活的華人通路商，並不斷透過期刊雜誌的評選及顧客的口碑效應，塑造產品認同，並逐步開拓市場。