They'll need to exhibit their lines at fashion shows for at least six seasons, and they'll also have to think about how to link their brands to fashion weeks and insert themselves into local fashion industry manufacturing chains. If they don't the streams of people looking at their products will never turn into cash flow, and their participation will just be a waste of money.
除了持續參加外，還要思考時裝周與品牌如何連結，能否深入當地時裝產業鏈，否則就是去白燒錢，再多人潮也換不來錢潮。