Another point about online commodities is that they don't have to be shifted about within the store. Consumers can browse among them at speed and make instant links to other sites, and there all sorts of enhancements that can be added to the shopping experience-provided that a website is cleverly designed and makes good use of Internet functions such as hyperlinks and interactivity.
再說，網路商品無須從貨架上搬來運去，消費者可以在彈指之間做各種快速瀏覽與連接動作，只要網站用心設計，善用網路「帶動」和「互動」的功能，就可以讓購買過程產生各種附加意義。