Coincidentally, both firms have taken the 40th anniversary of Taiwan's retrocession as themes, focusing on the progress the island has made over the last 40 years and pointing to an even brighter future ahead. An ad man working on the project for city headquarters explains.
其中一家打出「四十就是事實」的口號，以文字陳述四十年來台灣進步的事實；另一家則以「明天要更好」為主題，在設計的過程中，強調四十年前的生活和現在、未來的比較。