As with people, establishing a good image for a country is a long, slow struggle. Turning around a stiff, mechanical image is difficult, and just one dose of negative news can destroy the fruits of many years of effort by an entire population. Take Korea, for example.
就和人際關係一樣，美好國家形象的建立是一場漫長奮鬥，要扭轉刻板印象很難，但一次負面新聞，就可能將全民多年的苦心營造毀於一旦。