"Price isn't a selling point; in this field it's a starting point," says Carrefour's Tien. Taiwan consumers are savvy about savings. Many consumers compare the prices on sales flyers before they leave home.
「價格不是競爭優勢，而是最基本的生存之道，」家樂福執行秘書長田中玉表示，台灣消費者很精明，一分一毫都會計較，不少消費者出門前，可能已經攤開數家賣場的特價海報比過價。