Fruit juices appeared on the market in 1960 when the Taifeng Company began processing juices made from locally grown fruits.
民國六十五年，家鄉公司引進美國香吉士柳橙汁，以濃縮果汁在台稀釋出售。結果這種甜中帶酸的果汁飲料，因口味佳（內有鮮果汁，又不致太甜）、銷售策略成功，而在鮮果汁市場中後來居上。