Maria Chao served as a management consultant lecturer, and is currently a senior consultant to Coats Aloe International (Taiwan), a direct sales firm. She notes that direct sales focuses on people. Promotion and sale of products is only about one-tenth of the work; the real key is in sponsoring (recruitment) and organization.
曾擔任企管顧問講師，目前是國際薈家傳銷公司總顧問的吳正恬指出，直銷是「人」的事業，推銷﹘﹘零售只花一成的心力，「推薦﹘ ﹘組織」才是傳銷的精髓所在。