Today Apex adopts a two-track policy. For the wealthier countries of Europe and North America, the company does production for other brands. In Taiwan, Southeast Asia, and Latin America, the company mainly sells under its own labels, thereby developing experience in international marketing.
目前雃博採取品牌與代工（ODM）雙管齊下的策略：歐美等先進國家以代工為主，可以衝「量」；國內及東南亞、中南美各國，則以自有品牌為主，以培養國際品牌行銷的經驗。