Noodoll designs affordable women's clothing and accessories, selling T-shirts and bags at £ 20-30 (NT $ 1,200-1,800). Backed by Map Print's sales and manufacturing departments, Wang hired six people to focus on design. Their work is handed over to Map Print for mass production and she receives 10 % in royalties from all products sold.
屬於中間價位的 Noodoll 服飾專注於女性市場，T 恤和包包售價約在 20 到 30 英鎊之間（約合新台幣 1200 到 1800 元），有了 Map Print 行銷和量產方面的支援，王怡穎聘了 6 位員工專注做設計，再交由公司量產，最後再根據銷售數目收取 10 % 的權利金。