While this information can make it easier for online merchants to provide personalized services to consumers, it also puts consumers 'personal information in the public domain, subject to misuse by any who are so inclined.
這些資料固然能方便商家為消費者提供量身打造的個人化服務，但也可能使消費者的種種無所遁形，若被有心人利用，後果難測。