With its clearly established identity and wide-ranging marketing strategy, it's no wonder that Pingtung County's Bluefin Tuna Cultural Festival has taken its place among the top three festivals in Taiwan.
屏東縣黑鮪魚文化觀光季定位清楚，行銷包裝手法更是不只一套，難怪榮登國內「三大節慶天王」之列。