The permanent "Taiwan Firsts" series displays rare sea life from around the globe. In addition the museum uses anthropomorphic packaging to heighten the appeal of these unusual creatures. For example, for the recent sea angel exhibit, accompanying dolls, badges, posters, and stationery products were put on the market at the same time.
除了長期的主題展「台灣第一」系列以進口生物為展出對象外，海洋館也針對海洋生物的特性，進行擬人化的包裝設計，如近期推出的「海天使」，就有布娃娃、徽章、海報、文具等相關產品同步上市。