In those days many government officials and film and TV actors were mainlanders, and many had vivid memories of eating mala hotpot back in Sichuan. They became the main clientele of mala hotpot eateries, and their most efficient promoters. This may be why there is such a close affinity between mala hotpot and the entertainment world. Not only do many performers love hotpot, but also many have even become hotpot entrepreneurs.
特別的是，早年不少政府官員和影視界演員來自大陸，曾在四川嚐過麻辣鍋，記憶深刻，他們也成為麻辣火鍋的主要客群，和最有力的宣傳媒體，這大概也是為什麼麻辣火鍋與影視界特別有淵源，不僅藝人愛吃，許多藝人也投入經營的行列，像「天辣子」、「藍寶寶」都頗為知名。