Judging from the readiness of film fans in America to stand in line for hours to get a ticket for the premiere, this year's biggest marketing success is of course Star Wars: Episode I--The Phantom Menace.
從美國影迷願意排隊數小時買張首映票的熱情來看，今年的行銷高手非《星際大戰首部曲》莫屬。