Formed through a partnership between PChome and eBay, Ruten was a latecomer to the field, and when it first started it lagged behind Yahoo! substantially in popularity with buyers and sellers alike.
2006 年 9 月才由 PChome 網路家庭與 eBay 合資成立的「露天拍賣」網站，由於起步較晚，剛開始的人氣和買氣都比 Yahoo ! 差很多。