￥ 10,000 for a pair of melons Many people who have been to Japan speak with amazement of how in that country two muskmelons in a gift box can be sold for the sky-high price of ￥ 10,000. The reason for Japanese farmers 'success in building a brand image is their careful grading and packaging of produce.
兩個香瓜一萬日幣許多到過日本的人，都對日本兩個香瓜禮盒可以賣到一萬日幣的天價，嘖嘖稱奇，分級包裝正是日本農民成功建立品牌的原因。