On the other hand, as Acer Latin America Inc. marketing manager Patricia Madueno-Guerra says, "Integrating with local resources often leads to conflict with the aims of the worldwide brand. Because of this we had to completely devote ourselves to molding the worldwide brand name; but as far as the products were concerned, we could then choose a strategy of localization."
然而，「結合地緣常常會與全球品牌的目標有所抵觸。因此，我們致力塑造一個全球的品牌形象；至於產品，則採本土化策略」，宏拉丁美洲公司行銷部經理古愛拉說。