The key to Johnson's success has been in its ability to coordinate marketing channels, branding, and manufacturing. "Products have to conform to the local market. In the US, for example, they have to fit American tastes.
例如在以健身俱樂部客戶為主的商業部門，喬山以「Matrix」及「Johnson」品牌來銷售；對於健身器材專賣店等客戶，是以「Vision」品牌銷售，至於百貨公司及大賣場等非專業的一般消費者客戶，則以「Horizon」品牌為主力。