On the eve of the year 2000, Jason Lin launched a campaign named "Millennium Love" that centered on four themes: "Respect life; care for one another; be optimistic and enterprising; and be close to nature." Several projects were launched as part of this campaign.
在千禧年前夕，林蒼生又訂出「尊重生命、彼此關懷、樂觀進取、親近自然」的「千禧之愛」，做為統一新定位，具體項目更是林林總總。