He notes, for example, that fundraising for disaster relief enables media corporations to avoid having to pay appearance fees to performers and celebrities, gives their stations higher ratings that allow them to run more advertising, and enables them to negotiate sponsorship for follow-up programs that report on disaster-related issues in more depth.
胡元輝舉例，以大型災害募款來說，媒體除了省下藝人、名人在晚會上的「演出費」，上升的收視率能提高廣告量，後續還能洽談「深度報導節目」的贊助。