Having shed certain professional pretensions, they busily set to work creating a marketing plan and communicating about the book's content to industry publications. Says Zhou, "In order to diversify the readership and expand the market, some were willing to give us special rates or support us with publicity."
因此他們卸下學術專業的孤高姿態，認真地擬定行銷計劃，向通路報書、努力解釋內容，「一些通路甚至本著推動閱讀多元化、共同把市場做大的理念，願意給我們一些優惠的交易條件或宣傳協助。」