In 1957 the Yulon car company in a joint venture with an American car company started producing jeeps in Taiwan. But since people here had little income back then, cars were regarded as luxury items. With the passion for leisure activities still far off, jeeps were on the list of forbidden imports and were used only by public agencies, such as the military and the forestry and telecommunications bureaus.
民國四十六年，裕隆汽車公司和美國廠商合作製造吉普車成功，不過當時國民所得不高，汽車在國內仍算是奢侈品，休閒風氣尚未形成，吉普車也還在禁止進口的名單上，所以只限於軍事、林務、電信等公務用途。