While Chinese publishers may look down on periodicals, foreign investors from Korea, Japan, Taiwan, Hong Kong, the US, England, France and Germany have recognized the huge advertising and distribution potential represented by China's magazine market. These investors are therefore looking for partners whose names they can use to bring to market the technology, fashion, leisure, language and children's magazines that China most needs.
然而，看準大陸雜誌潛在巨大的廣告、發行市場，亞洲地區的韓國、日本、台灣、香港，及歐美地區美、英、法、德等外資，都努力在科技、時尚、生活、語文、兒童類等大陸現階段最需要的類別上，尋求合作對象，在大陸易名上市。