The innovative Shiue also developed his own brand, Chung Hsin, growing from a wholesaler to a manufacturer of raingear. This was his first step toward his future empire.
眼光獨到的他還創立自有品牌──「長興牌」，從批發商切入自製雨衣雨鞋領域，也為日後的「薛長興工業」版圖走出第一步。