After Matsu's calming the oceans and safely shepherding of envoys to Korea starting in the Sung dynasty led to her being given a wooden tablet inscribed with the title "Smoothness and Assistance," each time ships were to set sail thereafter the goddess would be present. She was consequently given the additional honorifics of "Madame Benevolent Spirit" and "Imperial Consort Benevolent Spirit."
媽祖從宋朝平息風浪，令使臣安全出使高麗而受封「順濟」廟匾之後，每有航行，總有神跡，於是加封靈惠夫人、靈惠妃。