He believes that every place has its own unique cuisine, and that it's impossible to make these varied forms of gastronomy conform to a single set of standards. One shouldn't try to rank restaurants, he believes. Rather, all that one can shoot for is building "mutual trust" between the guide and the guided.
他且認為各地美食各有風格，無法適用於同一套標準，也不應強分高下，只能力求帶路者與被帶者「彼此信任」。