Though China's tea culture suffered a blow during the Cultural Revolution and production was set back, it is rapidly catching up. To stay on top, Taiwanese have to establish brand identity and gain recognition for their tea culture. "Just as a Buddha image should be covered in gold, tea needs to be packaged," Wang says. Taiwanese tea should be positioned as a top-shelf item.
即便過去大陸茶文化被文革破壞，產生斷層，但如今對岸急起直追，台灣茶與茶文化若要立於不敗之地，必須要儘速建立品牌與文化的知名度，「佛要金裝，茶要包裝，」王端鎧說，台灣茶應定位在「精品」的位置。