To help readers filter through these new titles, key personnel in the publishing chain, including publishers, agents, and wholesalers 'and retailers' purchasing staff, will first estimate a given book's chances in the market, and then make use of such sales tactics as advance purchasing, celebrity endorsements, gifts, book signings, press interviews and excerpts, and also display the book prominently in the most prestigious shopping areas.
為了幫助讀者「過濾」新書，出版社、代理商、通路採購等產業鏈中的關鍵人士，會先行評估每本書的潛力與「錢景」，然後以推出預購、名人推薦、贈品、作者簽書活動、媒體專訪與轉載等行銷手法大力打書，並安排在書店中的精華區域陳列。