These global marketing triumphs have encouraged publishing companies to drum up the investment capital; no matter how dour the overall state of the book market, there is still the hope of landing the big one, and so the competition grows fiercer by turns.
也因為諸如此類極富傳奇色彩的全球暢銷先例，近年來，無論整體書市如何不景氣，出版社還是紛紛砸下重金搶購重量級小說，抱著「下一本熱賣大書就是你！」