Reports of the war were mainly sensationalistic and inflammatory, staying right in step with the ideology of the Japanese military. The Taiwan Nichinichi Shinpo became the most powerful propaganda helpmate to the Japanese armed forces.
煽情與昂奮成了戰爭報導的主流，與日本軍方的意識同步，「台灣日日新報」成了軍方最得力的宣傳助手。