Looking at search channels, about 50 % of incoming employees are recruited through newspaper ads. Though newspaper space is expensive, it is something everyone is familiar with, and has great exposure. A half-page ad not only can attract a large number of resumes, it can strengthen the company's corporate image, thus killing two birds with one stone.
而若以管道區分，新進人員有一半是透過報紙招募廣告找到，報紙版面雖然昂貴，但為一般人所熟悉，傳播力又強，刊登半版的廣告，不但可以收到大量履歷表，又可打企業形象，一舉兩得。