Perhaps most importantly, Giant has generated great word-of-mouth advertising with programs like "buy in one place, get service anywhere in the world," a five-year guarantee on the bike frame, and product liability insurance (US $ 5 million for ordinary bikes, US $ 3 million on electric bikes).
1992 年，巨大決定透過新加坡的控股公司，在江蘇昆山設廠，以生產鋁合金、高碳鋼等中低價位登山車及城市車為主，目前年產能達 250 萬台，內、外銷各佔一半比例。