As part of its program to develop a brand image Tony Wear spent NT $ 10 million in one year renting advertising space on elevated hoardings along Yen'an Central Road.
為了創造形象力，湯尼威爾不惜以一年一千萬台幣的鉅額租金，租下延安中路高架上的廣告看板，打形象廣告。