But a price change takes place at a particular moment in time, and once consumers get used to the new price they will mentally reappraise the relation-ship between a product's price and its perceived value. Perhaps that is the moment which is really crucial to its success or failure. (Laura Li / photos by Pu Hua-chih / tr.
不過價格漲跌只是一時的，待消費者習慣新價格後，又會在心裡把商品的「價錢」和「價值感」再重新估量一次，那個時候，或許才是決勝負的關鍵點吧。