"Costco almost didn't come here because its Taiwanese partners were opposed to the membership fee," recalls Shirley Lee, Costco's manager of construction and real estate in Taiwan. "When even a membership card creates some obstacles, they were very concerned about the effect a fee might have." Lee says that Costco confidently told these investors that the fee would help customers to understand the value of membership.
「好市多差一點不會在台灣出現，因為台灣股東反對收費，他們認為要會員卡已經有些困難了，何況還要收費，」好市多開發部經理李春材說，他們信心滿滿地向股東保證，有把握讓會員感受到收費的價值。