The publishers hope to give their readers a cosmopolitan outlook while at the same time helping them solve problems they face by viewing how these problems are handled by others.
「他山之石，可以攻錯」，天下希望能藉此讓國人知此知彼，看看國外的那些做法可以供我們參考、學習。多採內稿，風格統一殷允芃主張多採內稿，也就是報導由策畫到執行全由社內編輯負責。