After graduating, he got a job at a production company, where he worked on a few Taiwanese social realist films. Then in 1982 he began to work for Ogilvy & Mather, the advertising agency. At the time, the Taiwanese economy was booming, and prospects in advertising were bright.
畢業後短暫任職於傳播公司，參與了一些台灣社會寫實電影的拍攝工作後，1982 年他順利進入「奧美廣告」工作，當時正值台灣經濟起飛，廣告業前景一片大好。