In its quest to create its own visual aesthetic, Grand Noble Hotel hired an art director right from the early planning stages to specially handle the selection and collection of artworks.
為了營造視覺美感，豪門在籌備之初就聘請專業的藝術總監，負責藝術品的開發與收藏，在大陸的旅館業中首開風氣之先。