Given the large number of brands, consumers are hard put to choose among them, and instant noodles with a high level of brand-recognition have a clear advantage. It is worth noting that as the social environment changes, the fresh fish and meat traditionally used as offerings during the Ghost Festival and other religious holidays are gradually being replaced not only by preserved fruit and cereals but also by instant noodles.
有趣的是，隨著生活環境的改變，無論中元節或其他拜拜節日，傳統生鮮魚肉已逐漸被容易保存的乾果雜糧取代，其中又以速食麵最受消費者青睞，也助長了速食麵的買氣。