With the rapid economic growth now taking place in mainland China, and the Taiwan government's loosening of restrictions on mainland-bound investments, Taiwan's "mainland fever" has spread from the business community, and has now caught on with people in cultural circles, and the sense of cultural affinity that first spurred people to become involved with the mainland has now spawned a substantive Taiwanese presence in mainland markets.
如今，隨著大陸經濟發展帶來的市場性與發展性，加上戒急用忍政策的鬆綁，這一波的上海熱或是大陸熱從台商蔓延到文化界，著眼點也從文化關懷落實到實際的市場空間。