Elsewhere, Taiwan's first department store aimed specifically at elderly people--the I Jui Fancy Goods Store --opened a year or so back, selling health foods, health products and all the kind of Buddhist figurines, antiques and art objects older people like, and the operators claimed to have "created a brand new image of optimism, glamour and health for Taiwan's elderly."
此外，早在一年多前，國內即有標榜以中老年人為主要訴求對象的百貨公司﹘﹘乙瑞名流精品店出現，舉凡健康食品、保健用品，老人所喜愛的佛像、古玩、藝品… … 等應有盡有，業者並以「創造我國中老年人樂觀、亮麗、健康的清新形象」為口號。