Many name-brand retailers, such as Prada and Louis Vuitton, have hired award-winning architects to design their flagship stores, which have become standard-bearers of contemporary design.
國外許多建物已淪為國際名牌最便宜的形象廣告商品，如 PRADA、LV 等集團紛紛在各地興設旗鑑店，邀請得獎建築師設計具尖端時尚感的標的物，成為當代流行指標。