"This kind of marketing can be maximized almost indefinitely (peripheral products now account for 60 % of Jimmy S.P.A. 's sales volume), but it also poses greater challenges because we are now competing with industries that sell non-cultural brands; that is, we have reached the final stage of the creative industry value chain-that of a' hybrid industry. '"
「這樣的行銷可以極大化（目前週邊商品占墨色營收約 6 成），但挑戰更大，因為與之競爭的是文化品牌之外的產業，也是發展至文創產業價值鏈的最後階段──『混合性產業』。」