Chou held that when students wrote that he was "using campus resources to conduct commercial activities and misusing academic credentials to endorse a product," they were committing libel, and he sued the 13 students who had signed their names to the poster.
周卓輝認為，學生所說「利用學校資源進行商業活動、假學術名義為商業行為背書」的言辭，已經構成誹謗，因此一舉控告在海報上簽名連署的十三位學生。