As opposed to the major media outlets, which are controlled by a small number of corporations, personal blogs are a channel of mass communication that is open to all--a status aptly expressed in the book title We the Media.
有別於現存的大型主流媒體總是掌握在少數的財團手上，國外因此將個人化的部落格現象稱為「我們就是媒體」(We the Media)，意指發聲的管道不再受少數媒體箝制壟斷。