"Just as foreigners who reside in Taiwan come to love this land," says Ma, "whisky will adopt Yilan as its new homeland." He argues that though whisky is not a part of Taiwan's traditional culture, it should do very well here. After all, no one anticipated that cafes would become ubiquitous back when King Car first began producing canned coffees here 25 years ago.
「就像老外到台灣來定居，久而久之會愛上這方水土，宜蘭也是威士忌的新故鄉，」金車企業發言人馬明皓指出，威士忌雖然不屬於台灣的傳統釀酒文化，但就像金車在 25 年前開始嘗試在台灣做罐裝咖啡一樣，誰能預料，台灣如今已滿街都是咖啡館？