Rural uniqueness is 'localized'; we should connect it to tourism. If tourism heats up, rural products will sell well. "Wu recommends that businesses think beyond selling their products, that they incorporate new ideas from the" experience economy "and culturally innovative industries.
地方特色就是『在地化』，應該與觀光休閒緊密連結，只要觀光業熱絡，地方產品就賣得好，」政大商學院教授吳思華建議業者，不要只想著賣產品，而應結合體驗經濟與文化創意產業的新思維，從創造地方內涵做起，讓遊客願意停留。