But La New is no newcomer to sports marketing. It has been organizing a national health walk every year to promote exercise and raise the company's profile in the consumer marketplace since long before it acquired the Bears.
早在接手職棒隊前，生產休閒鞋的 LA NEW 就長期贊助體育活動，每年舉辦的全民健走，推廣運動之餘也替自己打開消費市場知名度。