Are you willing to risk failure? When you try to get people to invest in a new venture, there will invariably be one question that each and every one of those potential investors will have in mind: "You want to put my money at risk, but what kind of risk are you taking?"
創業者如果要投資人出錢支持他的創業計畫，投資人心中都在問：「你要我的錢跟你去冒險，那你承擔什麼風險？」