In 2005, 7-Eleven Taiwan, copying a model used in Hong Kong 7-Eleven stores, began Taiwan's first ever convenience-store-centric promotional activity-if you spent NT $ 77 in any one visit, you could get a Hello Kitty magnet.
2005 年，統一超商仿傚香港的 7-Eleven，推出史上第一回全店整合式行銷活動──只要購物滿 77 元，就可以抽一只 Hello Kitty 磁鐵。