Everyone agrees that the result of these price wars has been that profits from up and down the business stream have been eaten into. Not only have publishers suffered self-inflicted wounds by wreaking havoc on the prevailing order of the marketplace, traditional bookstores have been complaining about their losses, leading to the recent "declaration of war" that Kingstone and Eslite have taken to the publishers (see "Alternative Outlets for Publishers").
大家有志一同打折扣戰的結果，是把上中下游的利潤通通侵蝕殆盡，始作俑者的出版社不僅破壞市場秩序，更讓正規書店吃了悶虧而心生不平，也間接引發最近誠品、金石堂兩大連鎖書店分別向出版社「宣戰」的糾紛。