The proclaimed goals of the station include "the preservation of the Hakka tongue and promotion of Hakka culture." However, the station has largely failed to attract younger listeners.
「延續客家母語、發揚客家文化」是寶島客家電台揭櫫的創台宗旨之一，然而，幾年下來，寶島客家電台在吸納年輕族群上，仍不見功效。