After he assumed office he organized events to promote the county's agricultural produce and rural scenery. There was the Pengfeng Tea Festival in Peipu, using Hakka culture and packaging to promote the local specialty tea, and an aboriginal-themed promotion for peaches and pears grown in the mountain townships of Wufeng and Chienshih, for which city-dwellers were encouraged to visit the area and purchase its produce.
富行銷概念的他，上任後就積極舉辦活動來促銷新竹縣的農產與鄉土風光，像在北埔舉辦「風節」，以當地特有的客家文化，包裝、推銷特產的東方美人茶；山地鄉五峰、尖石生產的水蜜桃、水梨，則搭配上原住民色彩，吸引城市人來此觀光、採購。