Because people have greater contact with the outside world and easy access to information and because everyone, particularly the middle class, is paying increasing attention to quality of life, when people see that consumer goods in Taiwan are of low quality and high price, they seek happier shopping grounds abroad. This is one method of obtaining more reasonable consumer quality.
一方面由於常接觸國外，資訊豐富；一方面也由於大家對生活品質日益重視，特別是中產階級，當他們認為國內消費物價和品質不能等量齊觀時，就傾向到國外尋找比較合理的價格，獲致較高消費品質的方式。