Taiwan's Book Marketing Development Association, which put on the event, invited Taiwan's Eslite, Kingstone, books. Com.tw, and the Shanghai Bookstore to choose the ten most notable and topical authors and books from both sides of the straits.
此外，主辦單位台灣圖書發行協進會邀請台灣誠品、金石堂、博客來網路書店及上海書店等 4 大通路業者，選出兩岸最具新聞性、話題性、當紅的「10 大作家」及「10 大好書」。