With the advent of the industrialized society, festivals which over the millennia marked the changing seasons in agricultural society are losing their color. At the same time, commercialized Western imports such as New Year's Eve, Christmas, and Valentine's Day are all the rage, overshadowing the traditional festivals. Today, new events are sprouting up all over.
數千年來，根植於農業生活，四時推移的傳統節慶，隨著工商社會不同的生活節奏日漸褪色，相對地，來自西洋的跨年晚會、聖誕狂歡、情人節商品卻繽紛熱鬧，凌駕於傳統節慶之上。