In Japan, as soon there are signs a comic is going to hit the big time, even if it ’ s just a serial in the print media, all kinds of aspiring coattail-riders from the animation, merchandising, ringtone, and other industries will immediately come knocking, looking for cooperation or licensing.
在日本，只要一部漫畫出現熱賣跡象，即使還在平面媒體連載中，其他裙帶企業如動畫製作、周邊商品、手機圖鈴等業者馬上會自動找上門來，要求合作、授權開發。