In the beginning many businessmen felt the "Fly Taiwan Fly" campaign would not be able to rescue the situation, having no idea that the market would react with such unusual enthusiasm. No one had foreseen that the renewed examination of management methods (and not just in the tourism industry) caused by the SARS episode would open people's eyes to the limitless potential of the domestic travel market.
本來，許多業者並不看好「FLY TAIWAN FLY 台灣再起飛」能夠發揮救亡圖存的效果，未料市場反應異常熱烈，誰也沒料到，SARS 帶來的不只是觀光產業經營方式的重新檢討，也讓大家看到了國民旅遊的無窮潛力。