On Christmas Eve 1999 the Bianco Group officially opened its first store in Beijing. Looking at the sleeveless gown on display in an 18-meter exhibition case, several women were heard to comment quizzically: "Who would wear something like that?"
一九九九年的聖誕前夕，BIANCO GROUP 的第一家店在北京國貿商城開幕，看到十八米櫥窗中展示的無袖禮服，過往的女性納悶地批評：「這衣服給誰穿？