These young people are all from one-child families, and they spend not only their own money but also that of six other adults-their parents and grandparents. When they get married or buy a house, the older generations are sure to help out, so they have few worries about splurging in the now. This is markedly different from the situation in Taiwan, where consumer spending by the young is on the decline.
這些年輕上班族都是一胎化的「小祖宗」，他們花的是背後父母加祖父母六個大人給的零用錢，不論將來結婚或購屋，多有長輩幫忙，花起錢來一點都不心疼，這和台灣年輕人的消費力下降是完全不同的。