Once their 15 minutes of fame are over, bestselling authors often turn to the lecture circuit, TV appearances, presenter and spokesperson contracts and other non-creative ways to make a quick buck. Many authors end up marketing themselves to boost their image, but the creativity and artistic quality that were once so important to them melt away.
而所謂的暢銷作家，往往在走紅後，就投入演講、上節目、主持或代言等創作之外的「搶錢」行列，以致到了後來，創作者在市場上訴求的是個人魅力，但最重要的創作本質與好作品卻消失了。