China Times reporter Huang Chih-chuan recalls that in 1990 his paper, in cooperation with Cathay Insurance, sponsored a live outdoor broadcast of a concert by the Italian singer Luciano Pavoratti. That night the plaza of the Chiang Kai-shek Memorial Hall, where the screening was held, was jammed with thousands of people. This event "defined a new approach" for arts and cultural activities.
中國時報記者黃志全指出，一九九○年，中國時報和中國人壽公司聯合主辦義大利男高音帕華洛帝音樂會的戶外實況轉播，當晚中正紀念堂廣場萬頭鑽動，為後來的藝術表演「定義出新的方式」。