Not only are the opening ceremonies eye-catching, but the marketing campaign for the festival as a whole encompasses four stages that unfold over nearly two months, gradually introducing the public to festival activities and ensuring a constant stream of media coverage.
不只是開幕時萬眾矚目，鮪魚季的行銷包裝有著一套 4 階段的完整計畫，一連近二個月的鮪魚季，有計畫地將活動內容分段曝光，週週見報。