According to Chou, every major brand of international standing has a strong base in its domestic market from which to expand. "There are only 23 million people on Taiwan, so the market is too small to function as such a base. But China can be a great place to build a brand for Taiwanese firms that do their homework."
而細數國際級的強勢品牌，背後都有個進可攻、退可守的本土市場做基地，「台灣只有兩千三百萬人，市場太小，如果好好耕耘，大陸反倒是台商最佳的自創品牌操練場。」