Readers in Taiwan and Hong Kong are highly capricious and easily tire of fashions, but the mainland market is vast, with great differences between the cities and the countryside. Bestseller lists support publishing trends in this vast market, but it takes several years time for a book's popularity to spread from the cities to remote bookstores in the countryside.
台、港兩地讀者閱讀主見強，對流行容易厭棄，但大陸幅員廣、城鄉差距大，一本書要從大都會一路紅到最偏遠地區的鄉下書店，必須花好幾年時間，深遠的市場遇上出版熱潮，在排行榜的推波助瀾下，屬於大陸自己特殊的出版與閱讀現象也逐漸形成。