When beginning a new business one should start close to home, in one's chosen profession, yet Demos Chiang, having majored in finance at New York University and having no background in design, strayed far from accepted principles by choosing to start a new business in the field of design.
創業要走本業，紐約大學財金系畢業，沒有設計背景的他卻挑了設計業，嚴重偏離創業原則。