With participation in the festivities setting new records each year, the Taichung County government planned a series of cultural activities this year, as well as promoting a "clean the coast" environmental campaign. As a further gesture, a local specialty, Tachia pastry cakes, were renamed "Matsu cakes," turning the Matsu pilgrimage into a major local tourist attraction.
由於信徒狂熱的程度，一年勝過一年，台中縣政府因此配合策劃一系列文化活動，以及與環保結合的淨灘活動，同時也將大甲酥餅命名為媽祖餅，將媽祖繞境活動，推廣成地方重要的觀光資源。