As the first ever Taiwanese firm to have its own pavilion at a World's Fair, the Aurora Group brings with it a cultural commitment of nearly half a century. Although you won't find a single object on display related to office furniture or equipment, the pavilion's elegance somehow percolates into your brain and creates quite an aura for Aurora. This may very well be the best kind of marketing of all!
身為世博史上頭一個參展的台灣企業，震旦集團以錘鍊近半世紀的藝術涵養投入世博，館內雖然沒有任何一樣陳設與「辦公用品」相關，但其優質形象卻在不知不覺中深入人心，也為震旦品牌大大加分，這或許正是最高明的行銷策略吧！