Hsiao Yeh goes a step further. There are many reasons for poor performance at the box office. "Before blaming the new cinema, the film industry should reflect on how well it does its promotion and planning work," he says.
至於票房不好，原因很多、很複雜，「片商在責怪『新電影』之前，也該想想自己的企劃、宣傳工作有沒有做好」，小野說。