Fu Pen-chun remarks. If a company wants to spur sales, it should take out advertising directly. Support for the arts is a long-term investment in raising the firm's corporate image rather than a way to produce instant results.
傅本君表示，企業如果是想促進銷售，應直接打商品廣告；贊助藝術活動只能提昇企業形象，而且是長期性投資，無法立竿見影。