Three years ago Wen Wen-long, an instructor at Lukang Community College, offered Shih Yeh-chih this line of encouragement: "Making incense isn't a profession but rather a cultural mission." It inspired the younger Shih to abandon the suits and ties and air-conditioned offices of white-collar work. Instead, he chose to enter the family business and embark on a many-faceted transformation of it.
「香」的升級轉型為了讓百年老店新生，3 年前在鹿港社區大學老師溫文龍一句「製香不只是一份事業，更是一種文化使命」的鼓勵下，施燁志辭掉穿西裝、吹冷氣的白領工作，投入家族企業，並著手進行多項變革。