In the history of Chinese newspapers, there was an era of "literati-run" broadsheets, with Liang Qichao's paper being representative. They cared only about whether the articles were meaningful, not how well the paper sold, so publication was limited.
中國報業史上有「文人辦報」時代，以百年前的書生梁啟超為代表，他們只管文章擲地有聲，卻不管報紙賣不賣得出去，所以發行不廣。