Originally aimed at children, the market is now largely comprised of 30-somethings, and this trend is now on the rise in Taiwan, particularly since the publication this year of the book The Wonderful World of Snack Toys by Yeh I-chun, giving the lowdown on everything she's learned about collecting the toys and earning her a reputation as Taiwan's master of snack toys.
原本被認為是小孩玩意兒的食玩、轉蛋，如今在日本最主要的購買群，竟是 30 歲上下的成年人，而這股食玩旋風，近年來也逐漸在台風行。今年初甫出版《食玩不思議》一書，整理自己收藏心得的葉怡君，便被公認為是鑽研頗深的台灣食玩達人。