The magazines put out by Living Psychology Publishing since Doris Wang took over have been noted for their serious content and respectable image and for not giving people "any wrong ideas." In publishing The Kinsey Report, the company invited a number of local experts and scholars who are trying to promote sex education to recommend the book and stress its expertise and authoritativeness. It really spent a lot of effort on packaging.
像王桂花即自恃張老師出版社發行的雜誌素來以內容嚴肅、形象端正聞名，不會讓人「想歪了」；而且還請國內幾位致力推廣性教育的專家、學者列名推薦，以強調它的專業與權威性，著實費了一番工夫去包裝。