But in recent years, the winds of consumerism have blown in from the West. In a mass-production industrial society, businessmen have done all they can to stimulate the urge to consume through advertising and easy credit, and the concept that "the consumer comes first" has gradually taken shape.
然而近年來「消費主義」的西風東漸，在大量生產的工業社會中，為擴大消費人口，廠商無不運用大眾傳播媒體，在廣告上極盡刺激購買慾的能事，且利用分期付款、信用卡、貸款、摸彩、試用及其他花招，以鼓勵消費，無形中一種「顧客至上」的觀念也隨著形成。