Taiwan's most creative advertising specialist, Nancy Wang, was called in to head the project. She felt that special emphasis had to be placed on the fact that the ROC is a developing country, and that in the process of building a modern China, there are bound to be some shortcomings.
此次義務為廣告作創意指導的廣告專家王念慈指出，其中想強調的是：中華民國是一個開發中國家，在努力成為一個「現代中國」的過程中，難免有缺失。