"[ These facilities are] using services as a platform and products as tools to bring customers into their operations and create unforgettable experiences for them," says Lee, who argues that the operating models of experiential companies are born of creativity and culture, with a helping of knowledge and aesthetics. Such companies don't want to just entertain their guests, but to encourage their participation.
「以服務為舞台，以產品為道具，使顧客融入其中，而產生畢生難忘的體驗。」李仁芳認為，體驗型企業的經營方式源自創意與文化累積，融入知識與美學，不只是要娛樂顧客，還要讓他們「參與」其中。