In recent years the rise of "life-death studies" has spurred academic interest in the subject. At the same time, funeral services have become increasingly consumer-oriented. Companies now provide smart, presentable directors to guide bereaved families through the entire process, and offer funeral insurance policies with fixed tariffs.
近年來，生死學教育開啟人們對死亡的研究探知，企業化殯葬業者打出儀表楚楚的禮儀師，以及價錢透明的「生前契約」。