The popularity of commemorative bookbags spread like wildfire by word of mouth. The simply colored, environmentally friendly, plainly designed cotton bookbags, with their unmistakable "schooldays" air, are reminiscent to adults of an earlier time in their lives.
「紀念書包」口耳相傳的效果驚人，這種素樸、環保、沒有花俏裝飾、又帶著濃濃書卷氣的純棉帆布書包，不但實用，也讓人彷彿重回清湯掛麵的清純年代。