However, its entertainment resources are not comparable to those at Asia Plus, and it outsources virtually all variety show production to producer Wang Chun. Eastern Broadcasting takes a different path, exchanging news with Phoenix Satellite TV, which already has landing rights in China, and each shows the other's logo when broadcasting, thus accomplishing rapid brand-name recognition on the mainland.
東森的娛樂資源比不上東風，綜藝節目幾乎都是外包給製作人王鈞經營，但東森「另闢蹊徑」，與已在大陸落地的鳳凰衛星電視台做新聞交換，畫面播出時互打 logo，竟也迅速在大陸地區打開知名度。