In this way, Lin associated his film with social concern and working for the public good. Lin Yu-hsien also sent 560,000 coupons for NT $ 100 to schools at all levels in Taipei. Even if only 3 % to 5 % actually went to see the film, it could still produce the desired result: once word-of-mouth publicity began, they would also bring in families and college students for even more ticket sales.
另一方面，他們也針對台北市各級學校，連發了 56 萬張 100 元的優惠券，只要其中 3 % 到 5 % 果真來看電影，即可透過口碑行銷開出基本盤，再吸引各個不同階層的大學生或家長來看，建立後續票房。