Tsai Chia-chun notes that Shueisha Publishing Co. (one of Japan's three top publishing houses) has pulled in faithful readers by hitting on different responsive chords with three different comics. Dragon Ball stresses friendship, Yu Yu Hakusho emphasizes hard work, and Slam Dunk hammers on the theme of triumph. These comics have all been developed into TV cartoons and video games, generating still further business opportunities.
蔡嘉駿分析，日本三大出版社之一的集英社所出的漫畫：《七龍珠》、《幽遊白書》、《灌籃高手》等，利用「友情、努力、勝利」三部曲，吸引讀者走入漫畫劇情，並且大量改編成電視卡通和電子遊戲，創造出更大商機。