Like its name in Chinese, "Cheng (upright) Shin (new)," an old firm and new brand, dedicated to innovation, CSRI has continued to open up the road ahead and has created yet another Taiwan miracle--the global Maxxis brand.
MAXXIS 賽車電玩網站上如此寫著。恰如其名的正新，老產業、新品牌，誠篤踏實與創新求變，讓它的路越走越寬，也為台灣品牌創下另類奇蹟。