The mainland magazines on parenting cover too wide a range of subjects, says Yeh, and they're all much of a muchness, but MomBaby will stick strictly to its area, and therefore rapidly break away from the pack.
葉君超說，大陸育兒雜誌內容太過廣泛，同類型雜誌在同一個領域裡打混仗，媽媽寶寶嚴格設定分眾，因而短短時間內便異軍突起。