In recent years Pou Chen has not only expanded in terms of footwear, but has also crossed over into related products like athletic wear and caps. It is targeting the Chinese market in particular but is developing in other directions as well.
近年寶成集團除了拓展鞋業版圖外，還取得運動服、運動帽等運動相關商品的產銷，更鎖定中國內銷市場，發展通路。