Trade exhibitions not only are the most direct and effective means of promotion but also help manufacturers in Taiwan to obtain the most up-to-date technical knowhow and understand international markets.
參展可以直接推銷自己的產品，瞭解國際市場的現況，並可藉觀摩他國的產品而擷長補短。我國第一次組團參加國際性商展，是在七年前由貿協體育用品專員林錦泉所率領，到美、德參加體育用品展。