Japan's "Mr. Walkman," Morita Akio, founder of the Sony company, wrote in his autobiography about how in those days, they printed Made in Japan as small as possible, and in the most obscure place.
日本「隨身聽先生」﹘﹘新力公司的創始人盛田昭夫，在自傳中曾提及當年如何迴避「Made in Japan」形象包袱的往事。他回憶，那時他們儘量把 Made in Japan 印得小小的，而且是藏在產品最不顯眼的地方。有一次還因為印得太小了，被美國海關退回日本，要求重印。