Another core principle is "timeliness." In the early days worked focused on the international audience. But things have been changing since the lifting of martial law. Public opinion has been a more vital consideration in state policy, and it is more and more important for the GIO to serve as a channel of communication with the public.
宣傳的第二個原則是針對時局下藥，早年新聞局的工作重心是針對國際社會，解嚴後，情勢倒轉，國內民意漸成為施政最重要的考量，新聞局溝通民意的角色益形重要。