He emphasizes that because of financial pressures in the past years, however, the new Made in Taiwan image-boosting media campaign concentrated on Europe, the US and Japan, the main markets for Taiwan products, and only appealed to the upper classes in those societies. This is largely different from the global general public that Gallup aimed at.
他指出，受限於經費，過去幾年來的 MIT 形象改造廣告或媒體公關活動，只集中在歐、美、日等台灣產品的主要市場，而且訴求對象也只針對該社會的金字塔頂端；這與蓋洛普針對各國的一般大眾是很不相同的。