Chen Pai-ling, a professor of journalism at National Chengchih University, wonders if this growing emphasis on marketing English is a result of educational reform in Taiwan forcing many cram schools out of the joint-entrance exam prep business. Looking to create new business opportunities, these companies are turning to the English-study industry.
政大新聞系副教授陳百齡懷疑，這或許也是近幾年台灣的教育改革使得許多升學補習班業者在「升學市場」萎縮之下，轉到英語市場開展出來的另一片商機。