In recent years President has moved into a variety of new fields, including banking (the Grand Commercial Bank), insurance, and (in a joint venture with other firms) mobile telephony. They also plan to establish a huge shopping center in Kaohsiung. They are setting their sights on areas of investment newly liberalized by the government.
統一這幾年的大型轉投資，不管是銀行（萬通銀行）、保險，或是和其他幾家企業合資、最近剛提出執照申請的大哥大電訊產業，以及計畫在高雄以「工商綜合區」名義成立大型購物中心等等，目光都瞄準在政府新開放的投資領域。