Membership in Bertelsmann's PRC online book club has hit 1.5 million, and its influence is steadily growing. Partners and intermediaries So long as ambitions remain limited-focusing on content-the future still looks good in the mainland for Taiwan publishers. But simply buying and selling publishing rights itself introduces other variables, since the success of any book will depend on such things as collecting debts, accounting, oversight of the editorial process, and marketing.
仲介人 V.S. 品牌維持若「野心」不要太大，只是做內容的輸出，台灣圖書在大陸的潛力仍精采可期，但單純的版權交易卻也存在著另一個變數：能否有效做好收款、會計、監督編輯、輔導行銷等工作，是書籍能否在市場上成功的關鍵。