From the record labels 'standpoint, halting or cutting back on the release of their product offered a less-than-optimal solution to the risks they faced. After all, in both books and records, maintaining a market presence requires the release of new titles. Chuang explains: "Jay Chou used to release two records a year.
而對抗不確定的市場風險，不出片或減少出片絕對是下策，因為無論出版或唱片，新作發表永遠是維持市場人氣的不二法門。