Li Sheng-yi, chairman of Ten Ren's Tea, says that last year Ten Ren bid NT $ 460,000 on their champion tea, but the publicity this gave them could be valued in the tens of millions of dollars.
天仁茗茶董事長李勝治說，去年天仁以一台斤 46 萬元標下冠軍茶，廣告效益卻超過千萬元。