Transforming the ordinary The definition of direct sales is to stimulate customers to "buy on their own and sell to others on their own." Consumers come in all varieties, and no one--male or female, young or old--is turned away. But direct sales takes cleverness, and not everybody has the eloquence to speak on behalf of a product.
從傳銷「激勵消費者自買自銷」的定義來看，消費者是散漫的，三教九流、男女老少來者不拒，然而銷售卻請求高度技巧，並不是每位消費者都能隨時鼓起如簧之舌，替產品做宣傳。