Chia Chia and Shangfeng send catalogues through direct mail to various business establishments and organizations, while Huakuowu distributes pamphlets personally. After pamphlets are distributed, companies must rely on customer satisfaction and word of mouth to promote their product.
果籃公司的顧客多是貿易商，顧客間消息傳得很快，聲譽與口碑，遂成生意興旺與否的關鍵。因此果籃公司除慎選好水果外，也都堅守把禮物親手交給受禮人的規定，以免因代收而擱置太久，使水果鮮度有所折損，而砸了招牌。