Ethnic has made their dolls more valuable by marketing them with a story, and the company makes a point of ensuring that their sales clerks accurately convey each one's individual "charm."
「說故事行銷」替原本的線娃娃增添了價值，而在面對面的行銷上，艾思尼克更確認店員的解說能準確傳達每個娃娃的「魔力」。