His initial concept was to target the European market. Nine companies signed contracts to join the alliance, with each company responsible for a different product, such as hanging lamps, floor lamps, and so on. These were separately manufactured but jointly marketed.
他原本的構想是針對歐洲市場，由加入的九家聯盟廠商簽訂合約，各家負責生產不同的產品如吊燈、鹵素燈、檯燈等等，分工生產、共同行銷。