Marketing "serious" books In the 1980s books in the social sciences were hot for a while, satisfying public desire for understanding changing times. In the new millennium, however, such books have virtually disappeared from the market. Most, when they periodically appear, are now translated titles.
（一）行銷力炒熱嚴肅書 1980 年代，台灣的社會科學書籍由於切合讀者理解時代變遷的需要而紅極一時，但進入新世紀後卻早已從書市上銷聲匿跡，偶有現身，也都以翻譯作品居多。