There is, for example, the notion that "design" is synonymous with styling. Actually, good design is about improving the lives of the people who use it. Companies also show undue haste in trying to establish a brand.
比如認為「設計」只是換個外觀造型，把設計等同於只是玩造型，其實做設計是有「促進使用者享有更美好生活」的目的的；另外，台灣企業對品牌的追求也操之過急。