The motto of the YOPO brand is 'Your Style, Your Life': that is, a lifestyle of quality, substance and dynamism. Our target demographic is white-collar workers and opinion leaders who like innovative things and who have money to spare. "
我們將『YOPO』的品牌定位為『your style，your life』，意即優質、充實又活力十足的生活樣態，目標族群則是喜歡創新事物又具有一定消費能力的白領上班族或意見領袖……」