Sung Chih-ming, who heads up Greater China operations for the US agency Ogilvy & Mather, notes that most foreign firms follow a system of allocating a set percentage of the yearly operating budget to advertising, meaning that there won't be sudden changes of course or pull-backs.
創始於美國的奧美廣告大中國區董事長宋秩銘表示，外商廣告主大多有根據年營業額固定比例編訂廣告預算的制度，不會隨便更動、撤銷預算。