"Consumers generally are told what they want, and are led to buy things as a result," says Lai Lai-hsin. Is it really likely that, as one vehicle advertisement claims, buying an SUV will lead to "a wonderful happy family life"?
「消費者往往是『被告知』自己有什麼需求，然後再被引導去購買，」東華大學運動與休閒學系副教授賴來新質疑，難到買了 SUV，就真如廣告所說的，「可以擁有幸福美好的家庭」嗎？