In recent years, as mainland China's economy has taken off, not only have entrepreneurs worldwide set their strategic sights on the Chinese market, but even Hollywood and other Western visual media centers have shown a burgeoning interest in the Orient and in the Chinese.
而近幾年大陸經濟崛起後，不僅華人市場成為全球兵家必爭之地，連好萊塢等西方影視重鎮也颳起一陣東方熱、華人熱。