Hu Kuo-jung, the company's president previously worked in the travel business. During frequent travels abroad, he noticed the popularity of fruit baskets in other countries, but was unable to purchase a similar item in Taiwan.
「水果禮籃在國外盛行已久，公司行號常用來送給業務往來的客戶；目前國內也多是用在商業送禮上，尤其是貿易商購買送給外國客戶。」