But after several years in the industry, they felt that in making commercials they were always working for someone else's brand as subcontractors. In order to develop the value of their own brand, at nearly 40 the couple bade the advertising world goodbye and started YAOX Edutainment in 1994. YAOX, which was originally geared toward producing animation, did not get off to a promising start.
然而在廣告界打滾多年後，他們領略到廣告終究是「為別人產品作嫁」的「代工」業，為了開拓自我品牌價值，這對夫婦在年近 40 歲時毅然揮別廣告業，在 1994 年成立了躍獅影像。