Chen Yi-fen, vice president of the Individual Banking Department at Fubon Bank, speaking as someone who has been closely following this problem from the sidelines, reminds consumers that no matter what the source-advertising, websites, or whatever-though advice may be cloaked in a halo of expertise, the motive is to sell products and to earn money from the financial activities of clients.
對此，富邦銀行個人金融部副理陳怡芬以旁觀者的立場提醒消費者，理財廣告也好，報章網站上的投顧專欄也好，儘管表面上頂著專業光環，背後的動機畢竟是要促銷產品，要從客戶的理財活動中賺取報酬。