According to a study conducted by the Hsinchu-based Food Industry Research and Development Institute, in 1993 the Taiwanese instant-noodle market had a turnover of NT $ 6.3 billion. By 2001, the instant-noodle market had hit the NT $ 10 billion mark. In other words, the Taiwanese instant-noodle market is a business opportunity worth more than NT $ 10 billion.
根據新竹食品工業發展研究所進行的調查顯示，一九九三年，國內速食麵市場已高達六十三億台幣，二○○一年，泡麵市場更突破百億元大關，也就是說，速食麵在台灣有上百億台幣的商機。