The screen shows the powerlessness and terror expressed in the gentle, youthful face of a girl in junior high experiencing corporal punishment. It serves as a silent accusation about the authoritarian educational environment and has stirred up quite a lot of sympathy, taking top prize for food commercials at the China Times Advertising Awards this year.
影片以國中女生的清純柔弱面貌，面對被體罰時的恐懼與無力，無言的控訴了威權式的教育環境，引起極大的同情。這支廣告影片也贏得了同為時報主辦的本屆亞太廣告獎的金牌。