TV commercials peddle an endless stream of products with Japanese names, such as onigiri rice snacks, ramen noodles, cosmetics, and toys. Japanese language and culture is a dominant theme in today's TV commercials.
不只到西門町才能感受東洋風，電視裡也出現強調東洋原味、日語發音的飯糰、拉麵、化妝品、玩具等商品廣告，日本風格一時成了廣告寵兒。