Because of the high quality of red label and because it staked out its territory earliest and became customary, even though today (rechristened Daoxiang 40 proof) it costs NT $ 135 per bottle, the much cheaper Daoxiang cooking wines introduced by TTWC have not been able to succeed to its beloved status in the hearts of citizens.
品質精良加上「先入為主」的使用習慣，在紅標米酒一瓶一百三十元的今天，儘管臺灣菸酒公司陸續推出各種濃淡口味的稻香料理米酒，卻還是無法取代紅標米酒在老百姓心中的正宗地位。