Because Taiwan's economy is largely made up of small- and mid-sized firms while marketing around the world is already highly organized and global, in recent years the China External Trade Development Council (CETRA) has raced to set up five "Taiwan trade centers" in Europe and Japan as a major step in getting Taiwanese firms to open up these markets together.
鑑於國內企業多屬中小型，全球行銷卻已進入高度國際化、組織化的時代，外貿協會近年快馬加鞭地在歐、日等地設立了五處「台灣貿易中心」，為台商集體拓銷跨出重大的一步。