Envious peers remark that Chiang's background in advertising simply makes him a better marketer. As a soapmaker, he's managed to hitch his products to the "LOHAS" bandwagon and raise the profile of Taiwanese brands.
有同行眼紅說，廣告人出身的江榮原只是比較會行銷，就算是做肥皂也能搶搭上「樂活」的順風車，並強打台灣寶島品牌往前走。