He cites the example of ICQ, an online messaging software package developed by some young Israelis. Their formerly unknown little company was bought by AOL for US $ 287 million. This made Lu realize the importance of the Internet as a medium for chat and communication, which is why Kimo puts 60 % of its investment into chat room software and hardware.
他以以色列年輕人研發出來 ICQ、類似網路呼叫器的軟體為例，原本名不見經傳的小公司，被「美國線上」公司以上億美元買下，讓他意識到網路聊天、溝通的重要功能，因此奇摩百分之六十的投資都花在聊天室的軟硬體上。