"Once we had deducted costs for ingredients, personnel and equipment, we probably made a 10 % profit on Swiss rolls," says Wu. The main reasons customers kept coming back to Yannick were its use of fresh and good ingredients and the low prices it offered. Most of the ingredients, including sugar, cream and cheese, are imported; 80 % of what goes into Swiss rolls is imported.
「扣除了原物料和人事、設備的管銷成本，以往瑞士捲大概有一成的利潤，」吳宗恩說，用新鮮好料、壓低價格是亞尼克獲得消費者青睞的主因，包括糖、奶油和起士等原物料多由國外進口，作為招牌商品的瑞士捲用料更有 8 成以上屬進口貨。