This year air conditioner manufacturers used such promotion techniques as "Buy Now, Pay Later" and offering free gifts and discounts to pre-season buyers. Early pre-season sales help to cut down storage costs, and allow manufacturers to estimate market demand to avoid peak season shortages.
三、四月間，國際牌首先打出「早買早好」口號，以低利分期付款優惠買者，搶得先機；聲寶牌隨即提出「先享受後付款」加以反擊，其他廠牌亦紛紛跟進。