From 1988 to 1996, economic growth slowed, though still a consistent 5 % to 8 %, but percapita income rose from US $ 6000 to US $ 12,000, causing domestic industry to switch from being purely export oriented to pushing their products domestically. The resulting fierce competition fostered advertising industry growth.
像從民國七十七年到八十五年間，經濟成長率雖趨遲緩，維持在百分之五到八之間，但國民所得仍由六千美元成長到一萬二千美元，使得國內的工商市場從出口轉為內銷，商品競爭益形激烈，更加速了廣告業的發展。