When planning began for the Sesame Department Store, Hsu Li-lin agreed to take the position of business manager. With stiff competition from Taipei's numerous clothing and department stores, Miss Hsu realized that Sesame would need a special feature to achieve success.
她認為，國內大部分百貨公司都只是將場地出租，對專櫃或攤位缺乏管理，因此各級貨色並陳，好似「雜貨店」，無法創造具有整體風格與特色的環境。