Ku is a lecturer in the English department at Soochow University. Although he had authored a whole series of books on Japanese culture, his reviews and sales were unexceptional until he published Bourgeois last March. With Bourgeois, which sold very well and was honored by newspapers as one of the best books of the year, Taiwanese readers at last recognized Ku as a writer on consumer culture.
辜振豐是東吳大學英文系講師，曾寫過一系列介紹日本文化的書籍，但未能脫穎而出，市場與評論皆反應普通；直至去年三月出版《布爾喬亞》一書創造了驚人銷售量，一舉拿下報紙年度好書的殊榮，辜振豐才成為台灣讀者眼裡的消費書寫名家。