"Twenty years ago Taiwan saw the potential of the MICE market right along with Singapore and Hong Kong. But today, we in Taiwan have not begun to tap this market, while every year there are more than a thousand conventions taking place in Singapore," says Stanley Yen. The problem is that Taiwan has only increased its physical infrastructure but has been slow to act in the international marketing sphere.
「二十年前台灣就和新加坡、香港同時看上 MICE 這塊市場，到今天我們還沒起步，新加坡每年卻已有一千多場的國際會議在當地召開，」嚴長壽說，問題就在台灣只增加了硬體設備，無奈航線開放未能配合，在國際上的宣傳也遲遲未能展開。