Its slogan started off as "turn off the TV, take a walk." The second year it was "turn off the TV, take up reading." This year the slogan was "turn off the TV, engage in learning." Through these slogans, the school has sought to integrate the media movement with the community university's mission of holistic, lifelong learning.
台灣版的關機運動今年進入第 3 年，口號也從初始的「關機．出走」，第 2 年的「關機．閱讀」，到今年的「關機．學習」，試圖將媒體運動與社區大學所標榜的全人教育、終身學習等宗旨結合在一起。