Wu Ming-min uses the New Zealand "ZESPRI" kiwifruit as an example. Sold around the world under a single brand name, the ZESPRI kiwifruit was created by New Zealand fruit farmers themselves.
吳明敏舉紐西蘭「佳沛」奇異果為例，以單一品牌行銷全球的佳沛奇異果，行銷團隊是由果農自己組成的。