For some time now, imbibing red wine has been a "movement of the whole people." Wine has become synonymous with class in so many settings-at banquets, dinners, pubs, and hotels-that France's five biggest wine producers now come to Taiwan every year to promote sales.
葡萄酒尤其成為最新一波的「全民運動」，據統計，民國九十年，台灣進口葡萄酒四十六萬七千多打，從大宴、小酌到 PUB、酒家，無不以飲葡萄酒為尚，法國酒廠不得不每年派員來台促銷。