On university campuses, clubs to study Taiwan history and the Taiwanese language sprang up. "Everyone say that you love Taiwan" and "What is native is beautiful" became the watchwords of culture.
大學校園中，如今研究台灣史、台灣語文的社團一個個成立，「大聲講出愛台灣」、「鄉土就是美」，成為新的文化指標。