Hsu Chia-shih says that when Chengchi University first decided to establish an advertising department, there was a great dispute between its schools of business and journalism. The business school believed that advertising was a business service and so fell within its scope, but the journalism school successfully claimed the field for itself with the argument that "advertising is a broadcast and communications profession that is social and cultural in nature."
徐佳士教授說，當初政治大學要設廣告系時，還引起了商學院和新聞學院的衝突，商學院認為廣告業是為商業服務，所以必須歸入商學院；新聞學院則以「廣告已成為社會文化的傳播、溝通專業」為主張，爭取到廣告系的設立。