By the end of 2002, the online penetration rate for households in Taiwan stood at 53 %, according to the Institute for Information Industry's Market Intelligence Center. Of that number, one-third buy goods and services online. The most common purchases are books and magazines (8 %), followed by computer software and computer accessories (4 %).
根據資策會市場情報中心統計，至 2002 年底，我國家庭用戶上網普及率為 53 %，其中三分之一的人會在家上網購買產品或服務資訊，比例最高為買書或雜誌，佔 8％，其次才是購買電腦軟體與網路產品等，佔 4 %。