The "killer" strategy must combine "quickly changing the rules of the game" with management thinking that is characterized by a "willingness to take risks," "unconventionality," and "a determination to become the standard."
「殺手級」策略都是能夠「激烈改變遊戲規則」的策略，配合的管理思維包括「願意冒險」、「不墨守成規」，以及「有成為標竿的強烈企圖心」。