Chen Shi-kuan, branch director of Philips Design Taiwan, says that they analyzed the cause of the failure of their competitor's product, which was that the company created the photo frame as a small, secondary monitor, and stressed that it could be connected to a computer, thus giving the impression that it was yet another computer peripheral.
飛利浦設計中心台灣區總監陳禧冠說，他們分析對手產品失敗的原因，在於廠商把數位相框當做次於電腦螢幕的第二個小型顯示器，強調可以和電腦連接，感覺又是另一款數位科技產品。