After the festival organizers began to use various means of working with the media, many other newly established festivals sought to emulate their success, thinking that all they needed was that media relationship to ignite public interest and set the tone for their own festivals.
在鮪魚季首開與媒體合作的宣傳方式後，引起許多新興節慶爭相學習，以為只要和媒體合作，就保證可以炒熱氣氛。