Chiang's view is that Taiwanese people are accustomed to giving money to temples, a practice which grows out of the ancient idea of doing good deeds to bring good fortune to oneself. Charitable gifts therefore tend to flow their way, with the result that they are well funded. In contrast, non-religious groups have to rely on marketing and sales techniques to raise public awareness of their existence and keep themselves afloat.
江明修指出，台灣人習慣捐錢給寺廟，這與幾千年來的做功德、種福田等觀念連結在一起，在排擠效應下，宗教團體個個財力雄厚，非宗教團體就得靠各種「行銷」手法，提高能見度與認同感，才能勉強維持下去。