He was excited by the economic possibilities of post-alcohol-monopoly Taiwan: "Beer drinking overseas is a pleasurable pastime, but also one that retains elements of art and refinement. I saw no reason why the same thing couldn't be accomplished here in Taiwan," he says. Fortunately for Yeh, his benefactors were close at hand: his father, Yeh Rongfa, and his mother, Lin Shunrui, a clothing designer.
他指出，近年留歐及留英的學生人數增多，當這群人領會過歐洲工藝啤酒的魅力，回台後自然而然成為進口歐式啤酒乃至鮮釀啤酒的支持者。