"It's not that audiences don't want to see Taiwan-made movies, but that with Taiwanese movies unable to compete against Western movies, they tend to lose out at the last moment. To prevent Taiwanese films from disappearing in the flood, you need to extend that moment. Advance ticket sales provide the necessary mechanism," says Huang.
「觀眾並不是不想看國片，只是在競爭力不如西片的情況下，經常輸在那個瞬間，要讓國片不遺失在洪流中，就要延長那個瞬間，預售票正好提供了這樣的機制」，他說。