Soong has explained his decision to run by arguing that the KMT is in need of transformation, its policies need reform, the lives of common people require improvement and that it is time for good people to step forward and make their contribution.
宋楚瑜不斷強調，在他多次親身與民眾接觸的過程中，體會到國民黨需要改造、政治需要改革、民眾生活需要改進、好人需要出頭。