"If you're paid for raw materials, you're in the primary products business. If you're paid for tangible products, you're in the commodities business. If you're paid for your activities, you're in the services business. If you're paid for the time you interact with your clients, you're in the experience business.
「如果你就原材料收費，那是初級產品企業；如果你就有形產品收費，那是商品企業；如果你就你的活動收費，那是服務企業；如果你就你與顧客相處的時間收費，是體驗企業；如果就顧客所得的榮耀與喜悅收費，你就是轉型企業。」