Originally they thought only to publish an eight-page newsletter such as that produced by Sotheby's. But in the end it was a case of "in for a penny, in for a pound," and it expanded into a beautifully color-printed 72-page journal.
原本只構想出版如蘇富比八頁式的新聞簡報，最後卻「一不做、二不休」，擴充成長達七十二頁，彩色精裝的季刊。