The CEO of TOM.COM, Sing Wang, calculates that based on the Taiwanese average expenditure of 1.54 % of income on reading matter, the mainland's publishing market has a potential of US $ 12 billion.
TOM.COM 行政總裁王兟以台灣前年每人花費百分之一．五四的所得購買平面讀物估算，中國大陸潛在的出版市場應可達一百二十億美金。