"sharing good things with good friends": The media is constantly sending out messages of enticement. Coupled with such factors as ample spending money and peer pressure, they have turned today's youths into soft-drink addicts who are "water-free."
「擋不住的感覺」、「年輕的滋味」、「透明新主張」、「好東西與好朋友分享」之類的媒體廣告不斷傳播吸引，加上零用錢不虞匱乏、同儕的「壓力」等因素，現代年輕人養成了愛喝飲料不喝水的習慣，成了名副其實不喝「水」的一代。