"The New Youth" is a term that was coined in the middle 1980s by the Japanese author Sakaiya Taichi to indicate the generation that was born after about 1965. Today, a decade later, as the new youth graduates into adulthood, advertisers have struck upon the expression "the new new youth" to serve as a synonym for the most recent cohort of urban kids in their late teens and early 20s.
「新人類」，原是一九八○年代中期日本觀念作家屋太一提出來、用以指涉戰後嬰兒潮的下一代（約生於一九六五年以後）年輕人的用語，十年後的今天，當「新人類」漸漸步入成人，廣告媒體又發明出「新新人類」一詞，作為更新世代城市青少年的代名詞。