These companies brought a new challenge to the old-style companies that continued to bake goods in small amounts and by hand.
這類小店投資少、設備簡單，麵包的產量、花式也有限，做的是附近人家或學校的生意，以早、午二次的新出爐熱麵包為號召。隨著麵包的受歡迎，看好此行及參與角逐者日漸增加，使得麵包大戰蓄勢待發。