Chen Ying-ching, head of Owl Publishing House and an industry old-timer, offers his own blunt assessment: "Publishing is a commercial endeavor." Books are, by their nature, commodities. The ultimate objective of every productive activity is to successfully sell the product. The creative fields are no different.
貓頭鷹出版社社長、同時也是資深出版人的老貓（陳穎青）肯定「出版即是一項商業行為」，書本身就是商品，成功地推銷一件商品，正是一切生產活動的最後目的，創作也不例外。