Wang Cheng-tong, director of media and education at Awakening, says the foundation had long been concerned about how the media used derogatory terms to describe women, gays, children and the mentally and physically disabled, and how these depictions resulted in negative stereotypes within society. Hence they decided to join the coalition and harness the power of the people to monitor the media.
婦女新知的媒體與教育推廣部主任王正彤說，社運界當初是有感於台灣新聞媒體，常對女性、同志、兒童，及身心障礙者有各種刻板印象或污名化的描述，長期以來造成嚴重的社會偏見，因此才會串連起來，希望形成一股監督媒體的民間力量。