Their aim was to make good-tasting instant noodles. When Master Kang noodles were first introduced in the mainland, they met with little consumer interest. But Wei Ing-chou was not ready to give up: every day he would eat instant noodles to taste them himself and identify any problems. It was not unusual for him to eat more than ten bowls of noodles a day.
康師傅速食麵在大陸剛推出時，並沒有立刻引起太多消費者注意，魏應州不灰心，每天都以泡麵裹腹，親自品嘗味道，努力找出問題，一天吃個十餘碗速食麵是常有的事。