Publishers still rely heavily on bookstores. Lin Chiao-hung estimates that sales through stores make up 60 % to 80 % of their total sales. Other channels, including reading clubs, direct sales, and online bookstores, account for between 20 % and 40 %. Changing consumer habits, however, are causing these mediums to build up steam.
「目前出版社對書店通路依賴仍很深，」林皎宏估計，店銷佔出版社營業額的百分之六十到八十，其他讀書俱樂部、直銷、網路書店等約佔百分之二十到四十，但由於讀者的購買習慣也在改變，其他形式銷售的營業額一直在「翻滾」。