In the 1960s, tourists to Penghu were mostly pilgrims who went to the Tianhou Temple to pray. But as the economy took off and flights and ferry services between Taiwan and Penghu increased, tourism to Penghu began to flourish.
民國 50 年代，澎湖的遊客以「天后宮」進香拜拜為主；之後台灣經濟起飛，台灣澎湖間的飛機班次增加、台澎輪開航，再加上當時的救國團夏令營、公司行號的自強活動等推波助瀾，使得澎湖旅遊開始盛行，當時的旅遊活動以澎湖自然景觀為主。