Not all designers, however, are interested in being swept away by the torrents of information that pop fashion entails. Opting to focus on creating, they turn over the toil of collecting and wading through data to "trend consultancy" companies. "Trend forecasting has been commonplace in the fashion industries of other countries for many years now.
然而，不是所有的設計師都願意把自己捲進紛雜的流行資訊中，許多專注於創作的大師，就把情報蒐集、過濾的工作，委託給專業的「流行趨勢顧問」公司。