However, there is only so much cheaper traditional airlines can make their flights, given the demand for full service including luggage handling and meals. No matter how brilliant their marketing, there is only so far they can go against the advertised ticket prices of budget airlines, who charge extra for in-flight services.
然而，傳統航空公司因需提供行李、餐飲等全套服務，很難精簡營運成本；行銷策略的靈活度，也遠不及「將所有服務計價販售」的廉價航空。