Giant has also announced an investment of NT $ 10 million to create the Giant Adventure travel agency. The firm is initially targeting visitors to Taiwan, mainland China, and Japan, but in the future, through Giant's 2000 storefronts in Europe, the company will mount a publicity campaign portraying Taiwan as "Bicycle Island," hoping to create a win-win situation for the company and the domestic travel industry.
巨大還宣佈以台幣 1,000 萬元資本額成立「捷安特旅行社」，首先鎖定兩岸與日本的客層，之後透過巨大在歐洲的 2,000 個實體店面來行銷台灣，塑造台灣的「自行車島」形象，企圖為台灣與巨大共創雙贏。