"Innovative design is just a process of dealing with a wide variety of risks," explains Chang. When a new project fails, your investment goes down the tubes; but when a project succeeds you get a big return. This is how to maintain long-term competitiveness.
「創新設計就是危機處理的過程，」張恩白說，新方案若失敗，投入資源如同泡影；一旦成功，回收湧進，就可以維持長時間競爭力。