This creative sales channel allows farmers to escape being exploited by middlemen, and decreases the losses from natural disasters. For the company, this is not only a fringe benefit for employees, encouraging employees to behave generously in their daily lives; it also improves the corporation's image.
這套創新的通路，對農民而言避免了中間商的剝削，減少天災的損失；對企業來說，不但提供福利，鼓勵員工日常行善，也提升了企業的形象。