New prices, new positions For McDonald's, whose sales have been increasing year by year, to cut prices of their own accord is naturally good news for consumers, but the price cutting goal the company has set itself is also quite surprising: "We hope to come closer and closer to the price most people expect to pay for a boxed lunch meal, or even go below it."
新價格，新定位業績年年成長的麥當勞竟會主動降價，對消費者自然是個好消息，而它降價的預設目標，也頗令人驚訝：「我們希望越來越接近一般人﹘﹘以『便當』為標準﹘ ﹘的用餐預算，甚至還要更便宜。」