With that goal in mind, the Red Cross and the people of Xiaolin Village together developed a plan to improve locals 'livelihoods. Their tentative proposal involves raising organic vegetables transplanted from an organic farm belonging to Formosa Plastics, establishing counters to sell the produce in PX-Marts, RT-Marts, and other major distributors, and asking McKinsey and Company to assist with marketing and packaging to help develop a Xiaolin memorial brand.
基於上述理念，紅十字會與小林村人共同商討出一套生計改善計畫，初步構想包括：由台塑旗下的有機農場扶植有機蔬菜耕作，收成後交由全聯、大潤發等各大通路商建立直銷點，並委託美商麥肯錫公司協助行銷包裝，致力打造「小林紀念品牌」。