Looking for a Taiwan McDonald's Espionage reflects a lack of respect for knowledge. But there is also the problem of insufficient awareness of the potential value of knowledge, so that, as Wu Se-hwa says, Taiwan firms "are sitting on a mountain of gold, but don't know that they can sell what they know for hard cash."
期待台灣麥當勞剽竊偷窺，是因為不尊重知識；而對知識價值沒有清楚的認知，則讓台灣產業「坐擁寶山，卻錯失可以用知識賣錢的機會，」政大吳思華院長指出。