Since the American talk show Oprah began its reading club, each of its recommended titles has triumphed in the marketplace. Bookstores sometimes even create a special area for Oprah-recommended titles. Even mammoth literary works such as Nobel laureate John Steinbeck's East of Eden have become instant bestsellers.
美國著名的談話節目《歐普拉秀》，自從在節目中開闢讀書俱樂部以來，每每成為美國書市的強心針，書店甚至特地闢出歐普拉專區，凡經歐普拉推薦的書籍，即使如諾貝爾得主史坦貝克的《伊甸園東》這樣的磚頭式純文學經典，也能立刻衝上暢銷書排行榜。