"You don't need a shop or warehouse to take part in the cyber-market, but that doesn't make it cheap," cautions John Tsung. The big worry for websites is not getting any hits. In order to attract and maintain a steady stream of visitors they have to run endless product promotions, hold PR events, and issue regular e-mail bulletins to remind punters of their existence.
「虛擬商場雖然不必店面和倉儲，但成本其實不低」，叢毓麟指出，網站最怕無人問津，所謂「長蜘蛛網」；為了吸引人潮、維持人氣，三不五時要推出熱賣品促銷，舉辦公關活動，還要定期發送電子報，提醒消費者自己的存在。