Many international agencies wanting to expand into the mainland market have used Taiwan staff to open up offices there in the belief that the mainland and Taiwan share language and ethnicity and that Taiwan staff should, therefore, be their best communication bridge to the mainland Chinese. High-level executives in particular will often find themselves shuttling between Taiwan, Hong Kong and mainland China.
甚至許多外商，為了拓展大陸市場，認為台灣與中國大陸有同文同種的血脈關係，是最能與大陸業者和消費者溝通的橋樑，許多台灣的廣告從業者便成為他們的探路先鋒，特別是高級主管，經常奔走於兩岸、三地之間。