To simplify the bidding process, the organizers combined content and marketing into a single bid, which gave media conglomerates an edge over professional arts management companies. The conglomerates ’ broadcast and print resources put them in a position to publicize the festival themselves, which the evaluation committees viewed as a positive. As a result, Era Communications, TTV, China Times, and Eastern Television all took a turn managing the event.
只是公家招標為圖省事，往往將「內容」和「行銷」一起包裹標出，以至於出現「專業經紀公司爭不過媒體集團」的怪象，媒體集團因頻道／版面資源多、可運用自家資源曝光宣傳，因此容易得到評選委員的青睞，年代、台視、時報、東森等媒體公司，都曾主辦台北藝術節。