In 1994 the head of New Idea magazine, Kuo Cheng-feng, was the first to propose that Yushan and the butterfly be used to fashion the traits of the "new Taiwanese."
一九九四年初，「新觀念」雜誌發行人郭承豐首先提出以「玉山」和「蝴蝶」的形象來塑造「新台灣人」的特質。