The company has made numerous efforts to reach out to new consumer groups by finding ways to broaden the applications of its music products. This year it collaborated with the Industrial Technology Research Institute (ITRI) and Tzu Chi University on a series of tests on how music affects mental and physical relaxation. It has also been seeking opportunities for interdisciplinary ventures with fortune tellers, counselors, and consumer electronics professionals.
為了擴大此類產品的銷售群，今年風潮不但與工研院、慈濟大學等單位，合力進行各種探索「音樂如何影響身心作息」的實驗，也陸續與命理、心理諮商、及三 C 業者展開跨業合作，希望能進一步把音樂的附加價值變大。