"The Elephants," says Jackie Shao, an assistant professor in the Graduate Institute of Exercise and Sports Science at the Taipei Physical Education College, "have been ahead of other teams in discovering the allure of sports marketing."
「兄弟隊走在其他球團之前，現在已經愈來愈懂得運動行銷的魅力了，」台北市立體育學院運動科學研究所助理教授邵于玲指出。