To guard against future problems, the customer might recommend a well-known major manufacturer add the innovative company to its list of acquisitions. TransMedia's reputation began to circulate at Northern Telecom, Ericsson, Cisco and 3Com.
為了防患未然，客戶就會把這種初創公司推薦給知名大廠列入購併名單，TransMedia 的名氣開始遊走在北方通訊、易利信、思科、網康之間。