Taking care of your core market "Successful marketing requires that you understand your market," agrees Lee Jung-che, who took over as general manager of the Lions last December. Regardless of the type of marketing, the first step is always to understand your consumers. "On the other hand," admits Lee, "we currently lack even surveys that tell us the size of our market."
「行銷一定要先了解市場，」去年十二月接任統一獅領隊的李榮哲也同意，無論是何種行銷，對於消費者的了解往往是最重要的入門功夫，「不過，現在似乎連市場規模的大小都還缺乏實際調查。」