The promotions at the Liberty Times, which may look like they were done in disregard of costs, not only increased the paper's fame, they led to a rapid increase in publication volume. As a result of a series of promotion campaigns, the paper claimed that publication had reached 600,000 by 1994.
而自由時報看似不計成本的大手筆促銷，不但打開了知名度，報份也迅速往上衝，幾波促銷的結果，九四年自由時報就宣稱發行量達到六十萬份。