Illustrators themselves have grown with the new market. Once it became clear that potential readers were no longer limited to just preschoolers, artists no longer needed to create works to please the simpler tastes of children. They are now dealing with more serious attitudes and ideas that, through the form of pictures, can convey any words or emotions they want to express.
當讀者年齡增長後，不少繪本作家也不再「討好」兒童、不再刻意簡化內容，反而以更嚴肅的態度，透過繪本「以圖像做連貫敘述」的形式，暢所欲言。