Ali tea needs be marketed further afield, with particular focus on recovering lost export markets, but any successful overseas promotion needs to first resolve the problem of confusing branding and irregular pricing.
於今之計，阿里山茶的未來之路要走得更寬廣，有必要再找回外銷市場。但要將阿里山茶推向國際，必須解決品牌和價格紛亂的問題。