However, the US company came across as having an overbearing attitude, so when after several reversals the President Group won the Starbucks license through its construction subsidiary Prince Housing and Development Corporation, other companies watched with relish to see how President, one of Taiwan's foremost companies, would put up with the Americans 'arrogance.
星巴克卻讓國內各大企業見識到他們的高姿態，所以當統一企業幾經波折，輾轉從子公司太子建設手中獲得代理權後，外界都以「看好戲」的心態，看在國內屬於「龍頭企業」的統一集團如何忍得下美國人的傲氣。