On the other hand, even if they are not used for publicity and advertising, a city's brand and image can help to create a sense of identification among residents. This is especially true in a place like Shenzhen, which has a short history and still holds on to its strong immigrant feel.
另一方面，即使不談宣傳作用，城市品牌、形象也肩負了塑造城市居民認同感的功能，特別是對深圳這種歷史短、移民色彩仍然濃厚的城市，作用更是明顯。