In 2000, tittot CEO Y.S. Wang invited the French branding consultant Brand DNA, whose clients have included Nescafe and Samsung, to analyze tittot.
2000 年琉園執行長王永山請曾經協助雀巢、三星等國際企業評量過品牌價值的法國顧問公司 Brand DNA，為琉園進行品牌總體檢。