As for marketing, sales, personnel and other "domestic affairs," these were completely "localized." This, then, is the Acer operational concept of "global brand, local touch" that Stan Shih had come up with.
至於市場、行銷、人事等「內政」，完全本土化，也就是施振榮提出的宏經營理念﹘ ﹘「全球品牌，結合地緣」。