Recently cultural organizations in Taiwan have moved from simple posters to sending articles to publications to putting on TV ads, as has recently been done jointly by the Government Information Office and the National Palace Museum. Besides putting on exhibitions, museums now sponsor related performances to attract audiences to see the art itself.
近來國內文化機構的推廣方式逐漸由固定看板張貼海報、向報章雜誌寄發新聞稿，展開了進一步出擊。像故宮博物院和新聞局國內處合作開始在電視上「打廣告」，美術館除靜態展出外也不斷舉辦相關的動態演出，都是可喜的突破。