In truth, consumers 'access to movies has for a long time not been limited to theaters. Cable TV broadcasts a burly-burly horde of films, and the fight over movie media has moved "downstream" from cinemas to your living room and mine.
電影銷售管道其實早就不限於戲院，有線電視台的電影放得熱熱鬧鬧。通路的搶奪，已經從「上游」戲院打到「下游」，你我家中的客廳。