Due to the limited nature of these landing rights, TV groups based outside China are still in the initial phases of investment and are only marginally profitable. But other owners who also want to get into the market still have the "winner takes all" attitude, and are equally looking forward to their chance.
由於落地有限，這些境外電視集團猶在投資開發期，實際獲利微薄，但其他有心跟進的企業主仍抱著「先占為贏」的心態，引領期盼。