From the firms 'standpoint, however, it's a highly competitive market, and the economic effects of investing in research are hard to predict.
但在廠商的立場來說，目前市場上產品的製作方式已固定，在競爭激烈的市場上，再投下經費研究「半熟」的冷凍調理食品，其經濟效益如何，實在難以預計。