Different nationalities have different areas of cultural interest. Generally speak ing, the Japanese, who are relatively well-versed in Chinese culture, are most fond of painting and calligraphy, and exhibit exceptionally good taste in regard to the latter.
故宮博物院展覽組組長周功鑫表示，不同國籍的觀光客，偏好也各異。一般說來，日本觀光客對中華文化素養較深，除了陶瓷之外，最愛書畫，尤其對書法品味極高，他們甚至每年組成「書道團」專程前來探寶。