Eyeing this larger market, Hong Kong industry stalwarts such as Shaw Brothers and the Emperor Entertainment Group, as well Bill Kong's Edko Films, which started the trend of transnational productions of Chinese films with Crouching Tiger, Hidden Dragon, threw themselves into co-production, making films such as The Promise, A Battle of Wits, Curse of the Golden Flower and The Warlords.
市場版圖擴大之後，包括老字號的邵氏、英皇娛樂集團，以《臥虎藏龍》開啟華語電影跨國製作風潮的製片人江志強掌理的安樂影片公司等，都投入合製拍片，製作的電影包括《無極》、《墨攻》、《滿城盡帶黃金甲》、《投名狀》等，透過跨區域結盟，取得豐沛的製作資源，拓展市場。