In 2001, Natural Beauty commissioned a communications company to conduct a survey in which they discovered that 87 % of those polled in Shanghai reported having heard of Natural Beauty. An additional 81 % identified Natural Beauty as a Chinese brand of cosmetics, and 92 % agreed that Natural Beauty products suited Asian women.
二○○一年，自然美委託一家傳播公司所做的市場調查，發現上海有百分之八十七的人聽過「自然美」；有百分之八十一的人認同自然美化妝品是國際上的中華民族品牌；百分之九十二的人則認同自然美化妝品適合東方女性。