Amidst fierce global competition in politics, economics and trade and tourism, seeking to outdo others by relying on "national branding" has become a major endeavor, whether it's creating a national image, devising a moving slogan or designing a CI for a country.
而在全球激烈的政治、經貿與觀光競爭下，「國家品牌」力求勝出，不論是營造國家形象、打響動人口號（slogan），或是設計國家 CI，都成了一門大學問。