Julia Roberts 'over-the-knee boots in Pretty Woman, Madonna's bras, and Jennifer Lopez' bare midriff and skin-tight outfits each sparked a fad. The costume designers were carried into the limelight and their creations became international brand names overnight.
有時候，全球市場賣座的電影、流行歌手，就有可能成為下一季服裝流行的起源，像《麻雀變鳳凰》中，茱莉亞蘿勃玆穿著的過膝長靴就曾帶動流行跟風；瑪丹娜的內衣外穿、珍妮佛羅培茲的緊身中空裝，也讓服裝設計師一戰成名，成為國際知名品牌。