Amid this shortage of and craze for rice wine, the TTWMB is trying to persuade consumers to convert to higher-alcohol-content Aromatic Rice Wine, and is in the process of developing a rice wine with over 40 % alcohol content, roughly double that of Red Label Rice Wine. But many people remain faithfully attached to the Red Label variety that they know so well.
在一陣米酒熱中，公賣局呼籲消費者改用酒精濃度較高的稻香料理酒，並繼續研發酒精濃度四成以上、約為紅標米酒兩倍的米酒，不過大家似乎對熟悉的紅標米酒仍情有獨鍾。