Blogging for sales "The quality of submissions improved tremendously in 2007," said China Times Online editor-in-chief Kuo Chi-chen, noting that the first year people were happy just to submit a blog without worrying about whether their work was of a sufficient quality to actually win. Most of the earliest blogs were written in a breezy, informal style about everyday life, with over 90 % describing familiar topics such as food or travel.
個體戶行銷平台「2007 年的參賽者，不管在量和質上，其水準均大幅提升，」中時電子報總編輯郭至楨表示，在部落格發展初期，很多人「志在參加，不在得獎」，書寫內容也偏向抒情、隨筆式的生活紀錄，9 成以上以較容易上手的美食、旅遊為主題。