How to sell in cyberspace The in-house book buyers at Books.com scan publishers 'monthly lists of new books and display their titles under headings such as literature, arts, travel, popular science, and finance, highlighting the appeal of each type.
為了替讀者和書籍進行「配對」，博客來也不斷辦理各種網路活動，如上班族選書，類型小說書展等。網路書店怎麼賣？博客來的選書作業，是從每個月出版社提報的新書名單，依文學、藝術、旅行、科普、財經等路線分配，找出行銷重點。