Zhou says that Namasia has had a flourishing tourism industry for many years. During the April-May peach season, the township administration always arranges events to attract visitors, enabling growers to sell off their entire crop from roadside stands. The township administration hasn't been able to attract any visitors since Typhoon Morakot. Even the popular firefly festival flopped.
民生村水蜜桃產銷班班長周永泰說，以往那瑪夏的觀光事業蓬勃，每年 4 ~ 5 月水蜜桃產季，鄉公所就會舉辦各種活動吸引遊客上山，水蜜桃擺在路邊就可以銷售一空；莫拉克之後，公所辦的活動門可羅雀，連最熱門的螢火蟲季都很冷清。