“ Therefore, in the first six months after opening a business you need to compete in terms of appearance. It sounds bad: first you can lure customers in on looks, but after the novelty wears off, you need to survive on prowess and distinctiveness, ” he says.
「因此，開店前半年必須爭奇鬥豔、花枝招展，說得難聽，先把客人『騙』進來，但當新鮮感消退後，就要靠實力與特色。」