Taiwanese fashion labels have consistently chosen to focus on foreign brands as their main competitors, but as Lee suggests: "Although local labels understand local culture and ways of thinking, foreign firms tend to have a more long term perspective." Local labels tend to be priced competitively and so international brands are in the main considered future competitors.
「本土品牌雖然瞭解本地人的想法、文化，但外商看得比較長遠，」李慧美指出，本土品牌多以低價競爭，因此國際品牌才是未來的對手。