A folk custom goes big time In recent years, with growing understanding about the importance of cultural industries, localities and government agencies have begun to look toward cultural activities and folk festivals as a means both to put a place on the map and to bring in money.
當民俗活動成為嘉年華近年來，文化產業化的理念高揚，許多地方的文化活動、民俗節慶都成了地方或公部門名利雙收的搖錢樹。