Besides beaches, investors are also exploiting the market for athletics. It is quite common in Europe, North America, or Japan for people to undertake international travel to see top sporting events, creating a synergy of commercial opportunities with the sports industry.
除了藍色海岸之外，投資者為全球遊客規劃的，還有大規模的運動市場，跨國追逐運動明星競賽已在歐美日蔚為風氣，並與運動產業互相拉抬，創造商機。