Precisely because the economy and the environment are so intertwined, green consumerism encourages producers and consumers at the same time--producers not to waste resources or damage environmental resources in the production process and consumers to take active steps to be green, selecting products that are environmentally friendly.
也就是因為環保與經濟的糾結，所以綠色消費同時鼓勵生產者和消費者。生產者在產品製造過程不浪費、不破壞環境資源；消費者以實際行動從事綠色行為，因保護生態理由而選購對環境友善的替代性商品。