The museum was beginning to develop other types of products, license its brand, and enter into collaborative production arrangements. It was also at this time that the Fund for the Reproduction of Archaic Documents was renamed the NPM Cultural Relics and Art Development Fund.
金士先表示，不只是圖錄、文物的複製與仿製，故宮也開始多元發展商品開發、品牌授權及合作產製，同時也把基金名稱改為「故宮文物藝術發展基金」。