Major League Controversies--Professional Baseball Enters a New Era From an optimistic point of view, sports can serve many functions, including turning international attentions away from conflict and onto the athletic field, as for example with World Cup soccer. Certainly major athletic events like the Olympics or American NBA basketball can rivet viewers worldwide. That is why battles for broadcast rights to such events have become a subject of international importance.
二次大戰以來，大型的國際戰爭看似已經遠揚，然而，另外一種形態的廝殺，卻越戰越勇﹘ ﹘世界舞台上幾個大型的職業球賽，如世界盃足球賽、超級杯美式足球賽、NBA 職籃…… 等，透過電視實況轉播，成為各國觀眾矚目的焦點。