In order to encourage this movement towards the "performance" aspect of singing presentation, the broadcasting industry in 1980 made a subtle, but distinct change to the Golden Bell Best Singer Award.
廣播電視金鐘獎為鼓勵能歌善演的歌者，自民國六十九年（第十五屆）特設「男女歌唱演員獎」（而非男女歌星獎），頒給當年度表現最優異者。過去五屆金鐘得主如鄧麗君、甄妮、鳳飛飛、劉文正、費玉清等，除有一副金嗓子外，風度儀表也在水準之上。