A "keeping up with the Joneses" mindset took hold, and everyone felt "it would be wrong not to offer promotions." Many newspapers followed suit, offering cars, air conditioners, computers, you name it, you got it .... drawings for gold, CD ROM units, and cash appeared one after the other.
在「輸人不輸陣，不促銷好像不對」的心態下，多數報紙也都跟著上演促銷戲碼，送機車、送電腦、送冷氣，大家一起來；黃金、光碟機、現金抽獎紛紛出籠。