The young balladeers soon found many sponsors for their songs. Tao Hsiao-ching, hostess of "Popular Music" of the Broadcasting Corporation of China, virtually turned her program into a vehicle for the presentation of the "new wave" songs.
為了鼓勵歌曲創作的風氣，她在「熱門音樂」這個十年來都是播送西洋歌曲的節目中，開闢「現代民歌時間」，讓創作者有發表作品的園地，激發更多年輕人創作的興趣，促成無數清新悅耳歌曲的誕生。