Lifting the ban on Japanese culture Since Crayon Shin-chan kicked off the boom four years ago, the subsequent wave of Japanophilia has generated scores of hot selling Japanese products in Taiwan. Tsai Chia-chun, project manager at Tong Li Publishing Co. (the Taiwanese publisher of Crayon Shin-chan), attributes much of this trend to a media frenzy.
回頭看看四年前愛作弄媽媽又好色的《蠟筆小新》帶起的熱潮，再看看近來的日系商品熱賣，在台灣出版《蠟筆小新》的東立漫畫企劃部經理蔡嘉駿認為，這要歸因於媒體的推波助瀾。