Hsieh's blog uses simple hand drawings, wacky videos, and an unadorned, candid writing style to narrate the vicissitudes of farm life. He hardly envisioned that his blog would achieve such startling success: it now has received more than 450,000 visits, while online orders for his brand of rice, Chien-Chien Quality Rice, now number between 100 and 200 daily.
謝銘鍵在部落格上放置簡單的自畫圖片與自拍搞笑影片，以寫實質樸的手法訴說種稻的辛苦與趣味，沒想到一炮而紅，點閱率超過 45 萬人次，還一舉打開自創品牌「劍劍好米」的銷量，平均每天約有 100 ∼ 200 封訂單來自部落格。