There is more to publishing technology than a printing press and design work. Publishing process know-how is also essential: whoever excels in product packaging, marketing, market interaction, forecasting market trends, and discovering and promoting new writers will gain a lead of several years.
所謂的「出版工藝」，不僅僅是印刷、設計的層次，還包括出版流程的 KNOW HOW：如何包裝、行銷、與市場互動、引領市場潮流、發掘新作家等，握有這樣的技術，就握有幾年的領先權。