One possible factor is that Chinese society has a need for chivalry and justice. Taking up a millennia-old tradition of knights errant in Chinese literature, Jin Yong's novels have become particularly popular.
中國社會對「俠義」需求可能是一個原因，金庸武俠小說繼承了千百年來中國文化中「俠」的傳統，而成為華人社會最有魅力的一種大眾讀物。