Unlike Asia Plus Broadcasting, whose shareholders are mainly in performing circles, Eastern Broadcasting's owner Gary Wang is accustomed to retailing operations. The firm's TV shopping channel has seen profits in the ascendant for two years running, and it may also become a "new product" to be launched in the China market. The group is now researching in-house the feasibility of setting up an outlet in Shanghai in 2003.
另外，有別於東風股東多為演藝圈人士，東森企業主王令麟熟悉商場操作，這兩年業績蒸蒸日上的購物頻道，也成為東森進軍大陸的「新產品」，目前集團內部正研擬二○○三年在上海設點的可能性。