These biandang have already become a popular item with the younger generation, people who never were part of the nostalgia craze in the first place. In this battle of the biandang, some small shops selling boxed lunches have had to come up with some way to deal with the competition. As well as dropping their prices, many have started flying banners saying "Railway Lunches" to try and get the attention of customers.
在這一波便當大戰中，一些獨力經營便當生意的散戶，也不得不想些點子，除了以低價促銷外，竟不約而同地掛起「鐵路便當」的布條，爭取食客認同。