As for the spread of Star TV in Asia, last year the Tourism Bureau of the ROC Ministry of Transport and Communications for the first time produced a programme on the Lantern Festival with the idea of giving the exclusive broadcasting rights to Star TV in the hope that this would attract tourists from overseas.
鑑於衛視在亞洲的普及程度，去年中華民國交通部觀光局首次製作元宵節燈會電視節目，便將獨家轉播權交給衛視，希望以此招徠海外觀光客。