For the firms providing the prizes, working with a newspaper allows them to raise their public profile and market share without having to spend money on advertising.
對廠商來說，和報紙合作，不但省下了登廣告的費用，還提高了知命度、市場佔有率；甚至為維修機車的經銷商，帶來了日後生意，可說一舉數得。