However, Matthew Miau, president of Mitac Computers Group, is taking a different approach from other companies. Like Acer, Mitac is one of Taiwan's leading PC manufacturers, but it has never pushed its own brand name very strongly. It is trying to blaze a new trail by "first acquiring distribution channels and then using them to promote our own brand."
和宏同屬台灣個人電腦大廠，對自有品牌（MiTAC）卻沒那麼堅持的神通電腦集團董事長苗豐強，則以「先掌握通路，藉自有通路推銷自有品牌」的逆勢作法，企圖開出一條新路。