As people get older, their activity levels naturally decline and their bones become less dense. The principal treatment used to be to try to ensure that elderly people fell down less frequently. But in recent years the pharmaceuticals companies have gone on a media blitz aimed at persuading the public that osteoporosis is a virulent disease that requires aggressive treatment. "Healthcare is a business," says Hsu.
人年紀大了，活動量減少，骨頭減輕，可以減少跌倒的機率，但藥商卻以粗暴的方式來誤導民眾，讓民眾以為骨質疏鬆是一種非挽救不可的惡疾。