Today's candidate, in fact, besides holding substantive views on the issues, must also look at the total "package". And how to project a good image, promote political aspirations, and use the media for publicity are a rising new profession. (Hsu Shih-hua / photo by Chung Yung-ho / tr.
事實上今天的候選人在豐富充實、擲地有聲的政見之餘，還得顧及整體「包裝」﹘﹘如何建立好的形象、將自己的政治抱負不著痕跡一併「推銷」出去，運用傳播媒體宣傳於是漸漸成為一種新興的專業。