A study by the United Way of Taiwan, which serves as a fundraising portal for non-profit organizations (NPOs), found that 42 % of adults had donated to public-welfare organizations, and that their three biggest reasons for giving were to do a good deed, because the donor identified with those whom the public-welfare organization served, and because it was the donor's custom to give to charity.
另一方面，從捐款人的角度，扮演我國 NPO 募款平台角色的「中華社會福利聯合勸募協會」曾經做過研究，發現有 42 % 的成年人曾經捐款給公益團體，捐款的前 3 大理由是：「單純只是為了做善事」、「該公益團體所服務的對象是我認同的」、「已經是一種習慣」。