From a business perspective, a cab that travels the avenues and alleys of the city is like a nameless street vendor. Adding a fleet name, the cab can still travel those same avenues and lanes, but it becomes like a chain store--with a recognized name and an established clientele. The usefulness of a brand name need not be explained.
用生意的眼光來看，穿梭大街小巷的計程車，就像沒有招牌的流動攤子；打上品牌，雖然仍舊進出小巷大街，卻成了有名有姓、有固定顧客的連鎖店，設計品牌的功能不言而喻。