Starbucks was founded in 1971, but in the 1990s it reinvented itself by changing its marketing strategy from franchising to directly controlled outlets, and forming alliances with other retail channels such as airlines, bookstore chains and supermarkets. When the company began to go global in 1995, it had 676 outlets.
一九七一年成立的星巴克，在九○年後改變行銷策略，以直營門市與航空公司、連鎖書店、超市等銷售管道結盟的方式，彷彿老店新開，一九九五年國際化之前就展店六百七十六家。