Pure and natural Everything about Yuan Soap reinforces the company's "natural" image: the unadorned shape of the soaps themselves, the open, unprepossessing decor of the company's Danshui workshop and Jinshan factory, even the scruffy look of company founder Chiang Jung-yuan.
無論是肥皂毫不修飾的質樸外型、創始者江榮原（阿原）的粗獷樣貌、淡水工作室及金山工廠開闊、一目了然、雞犬相聞的陳設… …，裡裡外外，「阿原肥皂」強烈地表達著吻合一致的「自然」形象。