Image isn't everything Peng pours equal energy into designs for Kinmen Kaoliang Liquor, Rare Seed Ranch Milk Nougat, Kuanhsi grass jelly, Hakka-style pickled vegetables, pineapple cakes, and organic green tea. What factors then contribute to the broad success of some products while others remain unable to outgrow their provincial origins and markets?
設計是行銷最末端一路從金門行軍酒、京兆尹豪華月餅、花蓮瑞穗牧場的乳牛軋，到關西仙草、客家醬菜、有機綠茶等，彭喜埶投注一樣的心力，但產品的命運迥異，有些可以走出新格局、有些卻仍只在自己鄉鎮打轉，取決的條件為何？