Besides bringing in specialists to design the posters, they hired well-connected local public relations people to be responsible for media relations and promotion, enabling European and American newspapers and TV to do reports one after the other.
除了宣傳海報請專人設計外，並在當地聘請人脈廣的專業公關負責媒體聯絡及宣傳，讓歐美報紙、電視記者輪番訪問。