Nevertheless, Fujen Catholic University associate professor Chen Ju-hsiu believes, "Now that the picture companies are aiming at turning a profit, they should treat movies as a commodity, apply modern marketing concepts, conduct market surveys, do product planning, and make movie sales just as glitzy as [the recently successful] Oolung tea commercials."
不過，輔仁大學副教授陳儒修認為，「片商既然以賺錢為目的，就好好把電影當作商品，應用現代行銷理念，進行市場調查、產品規劃，讓賣電影和賣烏龍茶一樣漂亮。」