Because past audiences have had a stereotype of Korean TV dramas as being of low quality and sensationalist, GTV had to start anew in building up their image and audience. Using promotional methods borrowed from Japanese television dramas, creating regular media coverage, and inviting the Korean stars to Taiwan to promote their shows, GTV has generated the recent popularity of Korean serial dramas.
然而過去觀眾對於韓劇多停留在粗糙、煽情的印象，所以八大決定重新來過，採用日劇宣傳模式，新聞稿定時上報，甚至邀請韓劇明星來台宣傳，高曝光率果然讓韓劇一炮而紅。