But Professor Dah Hsien William Seetoo of National Chengchi University warns that not all companies are suitable for the big investment to put out their own brands.
自創品牌雖然已是國內企業間的共識，兼任協會顧問的政大企管研究所所長司徒達賢卻警告業者：「並不是所有的廠商都適合花那麼多錢，打自己的品牌。」