The sports marketing mainstream The sports industry abroad has long exploited "event marketing," the use of a single event or activity to achieve a marketing objective. Event marketing is, in fact, the most common approach to marketing in professional athletics.
運動行銷當道利用單一事件、活動來達到行銷目的，「事件行銷」在國外運動界風行已久，也是職業運動界最常見的行銷手法。