Their ads tout the fact that you can try up to seven different kinds of lunch, and some even offered a bowl of soup with them during harder times, hoping to be able to pull in more customers. For dragging the domestic boxed meal market into a price war like never seen before, they have come under fire from all corners for wrecking the market and forcing traditional snack stands into a difficult position.
業者並宣稱可以吃到七種不同口味的配菜，有的還贈送一杯湯，希望在景氣下滑的當兒，能夠刺激消費者購買，此舉讓國內的便當市場進入前所未有的戰國時代，也引來各方「價格破壞」的指責，更一度引起傳統小吃店的恐慌。