After consulting foreign magazines, I began to doubt if an AE was capable of choosing the right media and designing a satisfactory product to develop fully the potential of advertising.
內容如何設計？如何發揮一個廣告最大的功能？廣告業務員能擔當這種大任嗎？… … 溫春雄從外國的書報雜誌上，看到了未來廣告事業走上專業化的必然性。