"Generally speaking, advertising clients still prefer the effectiveness of printed ads, and when account executives are giving their spiels to clients, they explain things using print media, because it is easier for clients to grasp," says Amy Ho. In fact, the content comes from the same reporters; it's just that the editors at the e-papers are different from the print media.
「一般的廣告客戶仍比較相信平面的廣告效果，AE 在進行廣告業務遊說時，以平面方式向客戶解說，也較容易被理解，」何琦瑜說，其實內容的生產仍是同一批記者，只是將網路編輯人員換一批新的平面工作者。