Obscuring the line between advertising and programming, they mainly sell traditional medicine and tonic foods. But they have been constantly embroiled in controversy because many people complain that the products they receive are far different from what they were led to believe by the programs, or even turn out to be quack remedies unapproved by the health authorities.
但由於節目與廣告的界線模糊，加上多以賣藥或補品為大宗，聽眾收到的實品與耳聞想像有所差距，甚至偽藥充斥，因此爭議不斷，廣播購物也就難有起色。