Personalized shopping Cheng believes that traditional bookstores can perhaps use the comfort and elegant atmosphere of their sales spaces to keep customers coming back, by creating a personalized shopping experience. Although virtual booksellers have no actual physical sales space and rely generally on lower prices to satisfy readers, their greatest strength is in fact interpreting products for customers. This too creates a kind of hands-on experience.
鄭健民認為，實體書店或許可以利用賣場的舒適度或是典雅氛圍讓客人流連忘返，營造某種體驗式經濟的氛圍，而虛擬書店雖沒有實體情境，表面上來看是以價格競爭來滿足讀者，但最大功能，其實是在商品的詮釋上，這也是體驗式經濟的一種。