According to noted designer, Ling Ming-sheng, the window is not only the retailer's tool, it is a barometer of the society's economic potential and changing tastes. Display windows have had a relatively brief history on Taiwan. In the mid-seventies certain stores and individuals began to see the potential that artistically designed store windows had. The major department stores had the budgetary means to invest in the development of this area.
包租方式的櫥窗內容，往往以商品訴求為主，不同廠商之間，難有協調的主題；其餘二種，則多有大手筆的設計可看，能表現出整體美和獨特的創意，也因此大公司間的競爭頗為激烈，企劃人員總是絞盡腦汁、爭奇鬥豔。