Firms and industries follow their own unique development tracks, and the differences among them can be tremendous. Many scholars nonetheless argue that a number of global trends are apparent. Firms that monitor new trends and seek appropriate niches in the value chain in new fields tend to have a better financial outlook than those that don't.
當然，每種產業、每家企業的展望不同，落差極大，然而，不少學者認為，一些全球共同的趨勢已經浮現，跟著新趨勢前進，在新領域中尋求適合自己的價值鏈缺口切入，「錢」景應該比較光明。