"Another critical link was reform in the media," notes Jin. Beginning in 1989, TV stations, newspapers, and magazines around the country began responding to the market by producing things like all-music stations. New entertainment and lifestyle features in the media created a huge appetite for pop music and related news. In this way the development of the mass media added fuel to the spreading flames of Taiwan pop.
「媒體的改革也是重要的一環」，金兆鈞指出，八九年以降的三、四年間，全國電台、報紙、雜誌相繼開辦市場導向的經濟台、音樂台；生活版、娛樂版等專業版面，「吃歌量」驚人，大眾傳播的發達更加速了台灣流行歌曲的「火紅」。