At first, HTC headed in the direction of new ways of arranging menus and reducing the levels of choices, or of changing the icons and appearance, but after a series of failures they discovered that they would have to "start from zero," which meant designing a phone that even a small child or a granny could operate.
宏達電一開始也朝重新排列選單、減少選單層次，或是修改原來的選項圖示等方向改善，但在歷經一連串的失敗後，他們發現，重點應該是完全回歸到「0」，也就是設計出連嬰兒和阿嬤都能操作的手機。