His work distinguishes itself from that of scholars such as Chang Hsiao-hung and Chu Wei-cheng by his emphasis on readability, as well as by his validation of consumption and his consideration of both Western and Eastern perspectives.
但不同於張小虹、朱偉誠等學者的學術風格，辜振豐強調平易近人，他的特色是肯定消費、淺顯易讀、東西方觀點並陳。