Whereas concerts organized by mainstream companies have always been just tools to market their stable of pop idol singers, backed by "bands" of studio players, both government and privately run concerts are increasingly attracting crowds by featuring creative innovators and bands that make their own original music.
有別於主流公司只把演唱會當成打歌工具，現在的活動主辦單位，無論官方或民營，都逐漸傾向將演唱會定位為創作者或樂團的音樂慶典，這個趨勢，讓獨立唱片公司比主流公司更有機會承包案子。