Professor Chai Sung-lin says that although Taiwanese consumers are much savvier than they used to be, they are still too unquestioning. People just don't read enough, so they don't take the initiative to inform themselves about consumer issues. They also like other people to do their homework, and are therefore easily deceived by advertisements.
柴松林教授也說，台灣的消費者雖然較以前精明許多，畢竟仍嫌不足，因為大家的閱讀不夠，不會主動充實消費新知，加上喜歡占小便宜，希望不勞而獲，才容易受到不實的廣告引誘而受騙。