Raymond Su, who is very familiar with developments in TV and radio advertising, says that in comparison with Singapore, Hong Kong and mainland China, Taiwan's outstanding feature is in dealing with sentimental subject matter. Homesickness, nostalgia, and adolescent crushes are all staples in the creation of commercials in Taiwan.
熟悉亞太地區廣告傳播業發展的蘇雄，比較同為華人社會的新加坡、香港、大陸，台灣創意最顯著的特點為擅於處理感性題材，像懷鄉、懷舊、青少年的戀慕情愫等情境，都已成為台灣廣告創意的基調。