The sales department at online bookstores, on the other hand, can make use of web page design, related activities, and book reviews. After readers become more familiar with a book's content, they can decide whether or not to buy it.
但在空間無限、超連結點閱又極其方便的網路書店中，行銷部門可以透過網頁設計、活動搭配或書本導讀，讓讀者對於這本書的內容有較多的認識後才決定是否購買。