First environmentalism, then consumerism: Advertisements for name-brand clothes guarantee that clothes are made of all natural fibers, 100 percent cotton or pure wool. Blue and green shades of cosmetics are being pushed as "the natural tones of sunlight on the sea." And even popsicles are laying claim to "an environmental conception"!
名牌服飾紛紛在廣告中保證，百分之百純棉、純羊毛、純自然質材；化妝品藍綠色眼影是「來自陽光海水的自然色調」；連冰棒廣告也強調「很有環保概念喔！」