This makes them a threat to the near-monopoly of Taiwan's social networking market enjoyed by Windows Live Messenger (commonly known in an abbreviated form of its previous name, MSN), which was at one point used by over 90 % of Taiwanese online.
有別於傳統部落格文章「被期待」要圖文並茂、長篇大論的呈現，英文字母數限定 140 字（中文則為 70 字）的 Twitter 和噗浪等微網誌，型式上比較像是「社團留言簿」或「里民佈告欄」，對時間有限的現代人來說，其實是較能「持之以恆」的書寫方式。