Creativity is one of the core ele-ments of competitiveness in the 21st century, the age of the aesthetic economy. In the face of global competition, one of the keys to victory for economic entities as small as an individual or as large as a nation is whether they can use creativity and design to convey their special qualities.
創意，是 21 世紀美感經濟時代的核心競爭力；在全球競爭下，小至個人與企業、大至國家，能否運用創意和設計來展現特色，已成為勝出的重要關鍵。