Although prepared to take a beating, when they heard that theaters in southern and central Taiwan were putting their posters for Ah-Chung in storage instead of pasting them up, and when on opening day people came to theaters only to find that the film had already been replaced by Western movies, the makers of Ah-Chung angrily complained to the media that the theaters weren't even giving them a fair chance.
雖然抱著壯烈犧牲的想法，但是當聽到中南部戲院寧願把《忠仔》海報放在倉庫，也不願張貼；影片上檔的第一天，有觀眾到戲院買票，卻發現已經換成西片；工作人員還是氣得訴諸媒體抗議，戲院竟連公平競爭的機會都不給。