In 2002, Taiwan's Giant Bicycle was racking its brains for a means to improve its image in the European market. The company decided to sponsor Spain's ONCE team in the Tour de France. Repeated strong performances from ONCE and the growing popularity of carbon-fiber frames have enabled Giant to break into the high-end market.
二○○二年，亟思在歐洲市場建立灘頭堡的台灣自行車大廠捷安特，贊助西班牙 ONCE 車隊角逐「環法自由車大賽」，隨著 ONCE 屢創佳績，全球自行車界也吹起碳纖車風潮，成功地讓捷安特打進高級車市場。