Inspired by the way in which the Korean publishing industry had taken a leading role within the creative and cultural field, Wang decided to take a similarly large step when he returned to Taiwan-he brought Yuan-Liou, the Ambassador Hotel, and the Observer Design Group together to form the Taiwan Cultural-Creative Development Company.
受到韓國由出版業扛下文創使命的刺激，回國後王榮文決定邁開大步，他集結了遠流、國賓飯店、仲觀聯合建築師事務所的力量，成立「台灣文創公司」。