Chang Chiu-jen, originally the manager of a transport company, after travelling to Hunan felt that it was an area with prospective spouses ripe for development. He established his matchmaking company and put out the Hunan Women for Marriage advertisement.
原本經營貨運行的張秋稔，則因為到湖南旅遊，結識了也認為此途可大大開發的當地友人，而成立「岸緣工作室」，打出「湘女徵婚」的廣告。