As businessmen were skeptical of the value of advertising, they were reluctant to spend money in the field. Account executives sometimes had to produce advertisements themselves and naturally no art design work was involved.
民國四十三年以後，從事廣告事業的人開始感覺到：如果廣告的圖案和文案能請專家來設計，效果一定能提高很多，於是有些報社的廣告部門，開始聘請懂得繪畫的人來畫廣告設計稿。