Consequently, the foundation decided to adopt the model of American consumer organizations. It published a magazine to spread consumer consciousness and to earn revenues. It evolved into a "social movement that was willing to take on powerful corporations and the government," establishing a good image with the public.
於是，消基會仿效美國消費組織發展方式，以出版、發行刊物來推廣消費意識與募集會費，並逐漸將「與強勢集團如業者、政府抗爭的社會運動者」形象，打入民眾心中。