To put their house in order and become more professional, Sung, apart from cutting back and reshuffling staff, also changed the agency's business strategies and management organization, and went outside for professional knowledge and training resources.
為了整頓公司，朝專業化經營，他除了削減、撤換人員、重新建立決策與管理組織，還向外尋求廣告的專業知識與訓練資源。