First of all, Matsu holds powerful magnetism for Taiwan's believers, which has resulted in increased pressure for greater exchanges in terms of commerce, postal services and transportation. In addition, Matsu can call for more investment from Macau, Hong Kong and Taiwan.
首先是媽祖對台灣信徒的強大吸引力，對「三通」（直接通商、通郵、通航）的壓力，而且透過媽祖的召喚，還可吸引港澳台投資。