Take, for instance, the Small-North Department Store, a store chain that remains largely unfamiliar to those living in Taipei. It specializes in selling cheap-and-cheerful second-tier brands of goods. The chain has 50 branches throughout Taiwan, and last year sales topped NT $ 4 billion.
例如台北人很陌生的「小北百貨」，是一家二線品牌的平價百貨公司，全台有 50 家店，去年營業額達 40 億元；另一家發跡於高雄的「傳香飯糰」，從路邊攤起家，到目前擁有三百多家連鎖店，甚至新加坡、澳洲都有連鎖店，深具潛力。