While music downloading presents a challenge to sales of traditional music products, a musical culture that values the sense of immediacy provided by live performances is gradually gathering strength.
近年來，主流的大型跨國唱片公司感嘆經營困難，但非主流的獨立廠牌卻大量出現，表演場地、練團室、錄音室等空間也大幅增加，音樂下載雖然挑戰了傳統唱片銷售，重視臨場感的現場表演文化卻逐漸蓬勃。