Many countries treat the cultural assets left to them by their ancestors as money trees to attract tourists. One example is the old town of Lijiang in Yunnan Province in mainland China.
受邀前來探勘的聯合國世界遺產評鑑委員西村幸夫，看到古蹟火車站幾乎淹沒在假日聚集的攤販後面，覺得十分不可思議。「以人文環境為基底的的觀光發展，是地方與全球對話的一種方式。