For example, the rights to the Chinese language publication of the bestseller Megatrends were acquired by the China Times at the Frankfurt exhibition two years ago. Again last year, the China Times scooped up the Chinese rights to Mikhail Gorbachev's My Seventy-Two Hours at the exhibition site. Both are excellent examples of how the general manager of the editorial department personally went out to negotiate.
像暢銷書「大未來」的中文版權，就是時報在前年法蘭克福書展中購得的；去年時報又在展覽會場取得戈巴契夫「我的七十二小時」的中文版權，就是編輯部經理親自出馬談判最好的例子。