"Making good incense brings good fate," goes the Shih family motto, "and burning good incense builds good karma." Hung argues that manufacturing incense is a business with a conscience. The shop relies on its history and trustworthiness to keep afloat. There is a moral element to the endeavor, and also a sense of family mission.
「做好香、結善緣，燒好香、得善果」一直是施家的祖傳家訓，洪寶真表示，製香是良心事業，香鋪為了永續經營，會祭出百年老店的信用招牌，這是一種道德，更是一種家族使命感。