Hasta la vista, "baby": No method is over-looked in promoting sales of formula in Taiwan. These include television advertising and holding "healthy baby" competitions, to sending "sponsorship" free samples of formula or bottles for hospitals with maternity wards to use, to giving subsidies to hospital staff to push the product and offer "bottle feeding" classes at obstetrics departments.
從打電視廣告，舉辦健康寶寶比賽，到「贊助」免費的奶粉樣品、奶瓶、嬰兒床供醫院使用，給予醫護人員促銷獎勵、在婦產科開授「奶瓶哺餵」公衛課……，嬰兒奶粉在台的促銷可謂不遺餘力。