It is expected that interactive services will change the public's passive TV viewing habits, shifting them toward active choice and control over viewing times. They are also likely to allow audiences to pay for programming according to what they wish to watch. However, the key to success is that the content delivered must be varied and extensive.
互動式服務可望改變民眾單向、被動收看電視節目的習慣，轉為主動選擇與控制收視時間，並讓觀眾依據自己想看的節目來付費，但其成敗關鍵仍在於提供的內容必須多元而豐富。