"Today, a good eight out of 10 young Taiwanese are buying local urban streetwear brands," says Kevin Chang, the brains behind the brand Jay and a leader in this new trend. Underlying the rise of these local brands and fall of foreign ones, on the face of it part of the cyclical nature of fashion, is a rising youth consciousness that cannot be ignored.
「現在台灣年輕人，10 個有 8 個會買本土潮牌，」「這也」主腦（潮牌老闆）張凱文如是說。打敗國外休閒名牌，本土潮牌逆勢而起，「十年河東、十年河西」的潮流背後，一股不可忽視的年輕人自主意識正在崛起。