But when they put in 7-8 %, business increases, and in the end the advertising expenditures drop to only 5 %. This is killing two birds with one stone--on the one hand, the image of your brand improves and profits increase; on the other hand, brand recognition increases and intangible assets rise.
但是他百分之七、八丟下去，業務提高了，到最後比例只剩百分之五，等於一舉兩得﹘﹘一方面把品牌形象提高，利潤可以提高；一方面，品牌知名度提高，無形資產也增加了。