In their first year, Matsubara's new shops sold? D62 million worth of books. In 1964, Kinokuniya broke the traditional Japanese mold for bookstores, expanding its main branch in Shinjuku from 100 square meters to 2000, and becoming Japan's top brand in a single move.
一九六四年，紀伊國屋一改當時書店的傳統格局，將位於新宿的本店，從三十坪的小書局擴充至六百坪規模，讓紀伊國屋一躍成為全日本第一品牌。