Under the leadership of design theorist Masaru Katsumi, Japan brought together many of its top designers to create the Olympics 'first visual identity system (VIS) for the Tokyo Olympics in 1964. The system was then deepened and strengthened for the Japan World Exposition' 70 in Osaka and the 1972 Winter Olympics in Sapporo. Ever since, the nation has had a well-developed system for organizing these kinds of events.
日本自 1964 年舉辦東京奧運開始，便由評論家勝見勝主導，結合全國頂尖設計師，首開奧運視覺形象系統化設計，其後再經過 1970 年大阪世界博覽會和 1972 年札幌冬季奧運的深化強化，國家整體形象的結構性組織自此完全定位。