According to the Gallup Organization's "Green Marketing Strategy Survey" carried out last year under commission from the Executive Yuan, 69.5 percent of consumers interviewed said that they would actively select environmentally friendly products.
根據行政院環保署去年委託蓋洛普公司所作的「綠色市場行銷策略研究」指出，百分之六十九．五的受訪消費者反應，他們會主動選購具有環保精神的商品。