In recent years, agricultural units within the government have spared no effort to promote a change of attitude about planting rice that can be neatly summed up by the phrase: "Quality is more important than quantity." It is a campaign spurred by increased consciousness about health wherein "eating one's fill" has advanced to "eating well."
近年來，農政單位不遺餘力扭轉稻農「重產量不如重品質」的觀念，原因在於國人的健康意識高漲，飲食觀已從「吃得飽」進步到「吃得好」。