Recently, to counter an image of being low-priced, Taiwan tilapia's rather earthy original Chinese name has been changed to the catchier "Taiwanese bream." The industry is moving to break into foreign markets, opening a new chapter in the story of Taiwan tilapia.
近來，為擺脫低廉的形象，吳郭魚有了「台灣鯛」這個更響亮的名號，配合產業升級的思維，外來嬌客的故事正要開展另一章。