When Schwinn moved its orders to mainland China, this was equivalent to loosening the shackles that had bound Giant. Thereafter, King Liu adopted an all-out international strategy of "global branding, local roots," and set up regional headquarters in the Netherlands and the US.
Schwinn 將訂單轉到中國，等於鬆開了巨大的緊箍咒，於是劉金標改採「全球品牌，當地深耕」策略，並遠赴荷蘭、美國建立區域總部，全力衝刺。