But special times produced the profits at the Big Three, and Chang felt that the television advertising market was already saturated. Where were new stations going to get the kind of programming necessary to take advertising away from the Big Three?
三台雖是過去特殊時空下的產物，但張繼高認為，台灣現有電視廣告資源已接近飽和，新電視台又有什麼可靠的節目實力去挖三台的廣告？