This is a sort of 'balance of terror,' "avers Chen, who often serves as a judge for domestic design championships. Taiwanese designers have strong design skills, he says, but they have little ability to conform to the brand requirements. Sometimes they design for the sake of aesthetics without allowing the design to become a means for proclaiming the brand or flaunting the brand's style.
這是一種恐怖平衡，」常擔任國內設計獎評審的陳禧冠說，台灣設計師的設計能量強，但與品牌連結的能力稍嫌不足，有時是為了美學而設計，而不是讓設計成為宣示品牌、彰顯品牌風格的管道。