Foreign companies were the first to use 35-millimeter film, which were then transferred on to cassette tapes for broadcast, and the foreign agencies were willing to invest a lot: For a 30-second spot they could spend anywhere from NT $ 1 million to NT $ 10 million.
外商公司首先改用三十五釐米影片拍攝，轉成錄影帶播放，並且捨得投資製作費，一支三十秒的影片，可以動用百萬到千萬元。