It is even said to have therapeutic powers! 7-Eleven sets aside an annual marketing budget of NT $ 50 million for "Open-chan." There are now more than 300 peripheral spin-off items, and a complete set can fetch as much as NT $ 3000 in online auctions.
為了 OPEN 小將，7-Eleven 每年砸下 5,000 萬元行銷預算，從專屬門市、飯店、音樂專輯，到超過 300 種的周邊商品，甚至在跨年活動上，真人大小的 OPEN 小將人偶與電音三太子一起「尬舞」，靈活模樣惹人發笑，也獲得網友熱情轉貼，目前整組公仔在網路拍賣已叫價到 3,000 元。