Chienhung chose to emphasize the high quality and originality of its Proton products, and sells only to large, reputable stores which cater to knowledgeable, discerning customers.
建弘也因應產品特性，選擇高級百貨公司、音響專門店與具規模的視聽器材店為銷售據點，「因為只有到這些地方選購電視機的顧客，才有識別品質及負擔高價的能力。」