When Japan and South Korea jointly hosted the 2002 World Cup, the event kick-started the stampede for flat-panel televisions. The 2006 World Cup in Germany triggered an explosion in high-definition television across Europe. This year ’ s World Cup in South Africa introduced something even more revolutionary: live 3D broadcasts of matches.
例如 2002 年，由日本、韓國聯合舉辦的世足賽，曾掀起以液晶取代傳統映像管的電視換機潮；2006 年德國世足賽，則在歐美引爆了 HD 高畫質數位電視的流行熱；至於今（2010）年南非世足賽的變革，則無疑是「3D 現場直播」的全新體驗。