But as reforms took hold and the economy transitioned away from central planning and towards a market system, the Chinese industry began attracting talent. This enabled locally produced films to outsell imports for the first time in 2003, achieving a 55 % market share that they have since maintained.
但隨著改革深化，由計畫經濟走向市場，吸納各方人才，2003 年大陸國片票房首次超越進口片（占 55 %），至今維持五五波態勢。