"Things like direct mail, advertising copy, cover design, promotion, packaging, and marketing, have already been done once in Taiwan, and what was used in Taiwan can, with small adjustments, be adopted in the mainland," says Joyce Chou, deputy editor-in-chief of Red Ink.
「DM、文案、封面、宣傳方向與包裝行銷等，都將台灣現成的東西略作修改就可使用，」紅色出版社副總編輯周怡君說。