For the world's lesser powers, politics is not the focus. It is economics and trade, culture and tourism that constitute the chief appeal. Each country vies with others in using visual advertisements with moving slogans to emphasize its own individual "unique selling point."
對於國際處境較弱勢的國家，政治不是焦點，經貿、文化和觀光才是訴求重點，各國也爭相藉著視覺廣告配上打動人心的口號，強調自己的「獨特賣點」。