There's the wavelike mascot "Haibao," which means both "treasure of the sea" and "treasure of Shanghai." And slogans such as "A City of Harmony-It's Everyone's Expo" can be found at every metro station and shopping center. Even taxicabs feature touch screens with animated promotional videos providing information about tickets and "highlights" of various pavilions.
加上鋪天蓋地的各種軟體宣傳，像是隨處可見的世博吉祥物「海寶」、各大商場與地鐵站「和諧的城市，我們大家的世博」等宣傳標語，甚至連計程車也一律配備「先睹為快」的觸控螢幕，運用電腦動畫，讓乘客能預先得知購票訊息及各展館的有趣「看點」。