The $ 69 books and returned books are largely ones that are unmarketable in Taiwan, but now sell in huge numbers in mainland China. Some are concerned that this will destroy the reputation for quality of the Taiwanese publishing industry, but Wang believes that the strength and quality of the industry is beyond question, and the impact this will have on the publishers will be minimal.
六十九元書和回頭書大部分是台灣滯銷書籍，如今大量銷售，有人擔心會破壞台灣出版社的品牌形象，但王承惠認為，台灣出版社的能力有目共睹，回頭書的影響不大。