In the past, bluefin were mostly exported to Japan. But the spending power of Taiwanese consumers has grown rapidly, and fishermen are no longer willing to be exploited by middlemen in the export market. In recent years, to attract tourists, local governments have also staged the "Tungkang Bluefin Tuna Festival" and the "Su-ao Fish Festival." Thus the bluefin tuna has reached unprecedented levels of price and popularity.
而過去多半外銷日本的黑鮪魚，在台灣消費能力飆漲、漁民不願外銷管道層層剝削，加上地方政府結合產業與社區發展，打出「東港黑鮪季」、「蘇澳漁產節」號召遊客下，也因此炒熱黑鮪魚的身價與知名度。