Just like the company's latest product, the Phoenix, SL Towel, whose fortunes have mirrored those of the Taiwanese economy-from Taiwan's economic takeoff and the export boom, to industrial relocation overseas, mainland Chinese dumping, and finally creating new value from tradition-has risen once again from the ashes!
就像興隆毛巾新創的品牌「火鳳凰」，這家經歷台灣經濟起飛、外銷榮景、產業外移、大陸低價傾銷困境，最後在傳統中找到創新價值的工廠，已經浴火重生！