Lin Chun-yi, a professor of biology at Tunghai University, holds that sales of green consumer products will only increase if they simultaneously benefit the producer and the consumer. While the displaying of environmental consciousness through green consumerism will gradually increase, this kind of consumerism is "self-interested behavior."
東海大學生物系教授林俊義認為，對生產者和消費者同時有利的關係，才能刺激綠色消費品的量增加，而透過消費表達關懷的意識也會逐年增高，但是這種消費仍然是一種「自保行為」。