Although the device is still in black-and-white (with 16 shades of grey), and the price is about the same as it was before (US $ 359), it nonetheless became the hottest Christmas gift in North America. With demand outstripping supply, Sony-the other giant in the e-book market-was also prompted to come out with a new version of their e-book reader, the PRS-700.
雖然仍是黑白螢幕（16 灰階），售價也與第一代差不多（359 美元），但仍再次成為北美地區耶誕節最暢銷的禮物；供不應求下，還促使電子書另一巨擘 Sony 順勢推出更新一代的新力閱讀器「PRS-700」。