He says by way of illustration that roses and chocolate are often associated with "love," so they are seen by both givers and receivers as conveying this meaning. By the same logic, healing products are associated with a sense of peace and well-being, so people do in fact connect to that concept by acquisition.
他舉例，像玫瑰花和巧克力常與「愛情」的概念扣連在一起，所以人常會藉由送這些物品來示愛；同樣的，消費主打解壓、撫慰心靈功能的療癒系商品，來讓自己心情變好，也是相同邏輯。