This is a particularly crafty fundraising method, notes Cao, because once people have been genuinely touched by what the organization does, they don't just donate once, they do so virtually for the rest of their lives.
他指出，「叩打心靈」是很弔詭的募款方式，因為人的心靈一旦被叩響，幫助不是一次，而是一輩子。