"There were too few examples of successful cooperation in the past on Taiwan, and no one understood what the rules of the game were," say Fu Pen-chun, a director of public relations at Ogilvy Mather Company, who points out that an understanding of one another's expectations and viewpoints is most important.
「國內過去合作成功的例子太少，大家都不懂得該遵循什麼遊戲規則」，曾任雲門舞集公共關係多年，現為奧美公關公司經理的傅本君指出，瞭解彼此的期許與立場非常重要。