"No other advertising forum has greater impact and effect than this," says a spokesman for Nassar, a South Korean tennis equipment manufacturer, when explaining why his company is actively seeking the right to have his tennis balls carry official Olympic recognition. It also reflects the determination on the part of the South Koreans to stage this event.
「沒有任何廣告會比這效果更好」，這是韓國 Nassar 網球製造廠在解釋他們為何積極爭取「奧會指定用球」資格時所說的一句話，卻同時詮釋了韓國決心舉辦奧運的原因之一。