Since it was introduced in 2007, the round-toed shoe with a simple silk bow on the top has sold more than 10,000 pairs through word-of-mouth and blog posts alone, and not a dime has been spent in advertising.
此款鞋採圓頭造型，僅在鞋面配上絲綢蝴蝶結的簡潔裝飾，打從 2007 年推出至今，沒花一毛廣告費，靠著消費者的口耳相傳及部落格推薦，就已賣出上萬雙。