Following right on the heels of the Sixteenth Congress of the Chinese Communist Party, bidding for 2003 prime-time advertising spots-held by China Central TV (CCTV) in Beijing-earned revenues of RMB3.3 billion in a single day as the auctioneer's hammer came down again and again, a rise of RMB700 million over 2002, a growth rate of 26 percent. This growth has encouraged the march of foreign TV groups into the mainland market.
緊接十一月的十六大之後，中央電視台在北京舉行的二○○三年黃金段位廣告招標會，頻頻落下的槌聲，一天內為中央台賺得超過三十三億人民幣的進帳，比去年增加七億多，成長百分之二十六，也成了催促境外電視集團前進大陸的進行曲。