At the beginning of the 1990s, the China Times led the way with its drawing for 1000 taels of gold to "pay back our readers." The UDN then gave away NT $ 20 million in its drive to "thank our readers." The war for market share had begun.
九○年初，中國時報率先以「回饋讀者千兩黃金大摸獎」來刺激報份；聯合報也推出「酬謝讀者兩千萬元大贈送」，劇烈的發行保衛戰於是登場。