The 24-hour Eslite bookshop on Taipei's Tunhua South Road is the pride and joy of many Taiwanese, and a tourist destination for visitors from Hong Kong and Japan, who flock here to admire the elegance of the space and absorb the store's overtly cultured air. Yet there are also those who despise Eslite as an "intentional expression of bourgeois superiority."
十四小時的敦南誠品」，是台灣人最引以為傲的書店，優雅的空間質感，刻意營造的人文韻味，更成為香港、日本觀光客來台的朝聖勝地之一；然而也有人「嗆聲」，視誠品為「故作姿態的布爾喬亞式優越感」的代表。