In 1973, I Mei Foods began to market western-style butter cookies, to be used for the same purpose as the cakes. The small, crisp cookies, often flavored with nuts or chocolate, won instant popularity for their simplicity and convenience. The cost of their production was also lower than for cakes, as the process could be easily mechanized.
義美又率先以企業化的經營手法，利用機器量產降低成本，在各傳播媒體上大打廣告，成功地將奶酥餅拱上喜餅市場的王座，