Although local private stations, broadcasting predominantly in Taiwanese, "have changed very little in decades," according to Ma Chang-sheng, general manager of Taiwan Broadcasting Co., "it is not easy for them to attract major companies to buy advertising time, and ads for medicinal products are still the mainstay of their income, while their appeal is mainly to the working classes."
雖然以閩南語播音為主的民營電台，「數十年來節目沒有什麼大變」，台灣廣播公司總經理馬長生說，「民營電台大都是地方台，不易找到大企業上廣告，成藥廣告至今仍是賴以維生的支柱，訴求對象也仍針對勞工階層。」