In contrast to the economic struggles being experienced by the market's old players, the vitriolic, no-apologies-offered muckraking of Apple Daily, a Hong Kong tabloid which made its debut in Taiwan in May of 2003, and its "reader / consumer first" attitude in its treatment of the news, triggered a tempest in Taiwan.
相較於老牌報紙的不景氣，2003 年 5 月登陸台灣的蘋果日報，則以其潑辣、直接、扒糞式的港式「小報」風格，以及「讀者／消費者至上」的新聞處理態度，在台灣引發一股旋風。