As far as the general public is concerned, however, the Golden Horse and Golden Bell awards are much more popular, mainly because the winners are movie and television personalities, and, therefore, are famous.
金馬與金鐘獎，因有眾所周知的影視明星介入，而顯得「魅力」十足，從提名參選影片、節目、各項個人角逐，到入圍名單發表、得獎者揭曉，以至正式頒獎，都是受大眾矚目的盛事。