For each case of harm to the public, the image of the business community gets a little worse. For business, and especially those companies that aspire to unsullied name-brands reputations, this pressure has already become what they fear most. It is also a major factor compelling them to invest in environmental protection. Environmental fines are another pragmatic consideration.
每多一次公害發生，產業界的形象就要大壞一次，這種「千夫所指」的壓力，對業者、尤其是講究品牌形象的大企業而言，是心頭的「最怕」，也是驅使他們投入環保的主因。