To tackle the foreign challenge, domestic chicken producers have dedicated themselves to building a strong brand through improving quality and marketing, fighting to win the hearts and stomachs of Taiwanese consumers and successfully hold on to their territory.
國產本土雞為了迎戰進口洋雞，打起了品牌戰略，在品質、行銷等各方面精益求精，力求突破，以期能抓住國人的心和胃，保住一片江山。