Sony, which has the 22nd most valuable brand in the world, is an archetypical design-led corporation. Liou Wei-gong's research has identified three characteristics of Sony's design organization: First, the company's designers have higher status relative to its engineers and play more roles than at other companies.
品牌價值在全球排名第 22 的日本新力公司，被視為是設計主導經營的企業典範，劉維公研究新力的設計組織，發現有 3 大特色：第一、相對於工程技術與工程師而言，設計和設計師的功能與地位，比其他公司高。