From the late 18th century onwards, the European market for Chinese export porcelain became highly competitive, and profits fell. The Dutch East India Company, which had dominated the porcelain trade for 200 years, fell into decline and was dissolved. By that time the European ceramics industry had gradually matured.
十八世紀末葉之後，中國外銷瓷的歐洲市場競爭強勁、利潤轉低，一手翻騰瓷器貿易兩百年的荷屬東印度公司黯然解散；這時候，歐洲陶瓷業也逐漸成熟。