The Taiwan coffee wars are just beginning. According to Coffee Association statistics, Taiwanese consume NT $ 13.5 billion worth of coffee a year, more than 80 % of which is imported. Domestic products are just beginning to gain a foothold--for now, they are unable to compete in volume or price with imported brands.
根據咖啡公會統計，國內咖啡消費市場年產值約有 135 億元，其中進口佔 8 成以上，才剛起步的本土咖啡業，在產量與價位上一時還無法與進口咖啡相比。