BenQ also faced the difficulties of re-engineering its corporate culture, as it was necessary to shift employees 'thinking from the cost-oriented outlook appropriate for a company working on narrow margins and the need to compete for orders, to a market-driven outlook that emphasizes service and satisfying customer needs.
在企業文化方面，明基也面臨改造困境，因為必須讓員工的思維從微利搶單式的「成本導向」，轉變為強調服務、滿足消費者需求的「市場導向」。