With an area of 53 square kilometers and a population of 46,000 people, 30,000 of which are farmers, it is clearly an agricultural township.
民國六十六年六月時，連著卅天的大雨，使三分之一的文旦樹得了「立枯病」，由根部腐爛、樹葉枯黃，終至整株萎亡。麻豆文旦產量自此驟降。「鎮內人口日增，許多原種文旦的土地已轉為社區；且種文旦實在費工，因此許多農民改種其他較易照顧、收益也不低的果樹。