At the time, Chen lacked much of a marketing sense, having little insight into consumer mentality. He did not know how to position the product, nor did he do any advertising for it, simply casting his "canned flowers" adrift on the market.
當時缺乏行銷概念的陳振哲，並不了解消費者特性，不知道如何定位商品，也沒做廣告宣傳，只能任這個罐頭花自行在市場上浮沉。