Currently, almost all of the "fairtrade coffee" marketed in Taiwan is purchased from fairtrade-licensed Western dealers. Wu, on the other hand, decided to purchase the coffee directly from the farmers.
目前台灣市面上所銷售的公平貿易咖啡，幾乎都購自西方特許商，而吳子鈺要做的是，直接到產地農村去進行第一線採購。