In the early 1990s, Japan's high-growth "bubble economy" suddenly burst, sending the country into economic doldrums lasting over a decade. Such a dramatic change was a serious blow to Japanese psyches. In response, "healing series" products claiming to help put people's minds at ease came to prominence, helped by strong coverage in the media.
1990 年代初期，原本呈現高度成長的泡沫經濟瓦解後，取而代之的是長達十餘年的經濟蕭條，面對經濟巨變，日本人心理受創的程度更為嚴重，號稱可以撫慰心靈的「療癒系」商品，也在媒體推波助瀾下因應而起。