Wu Cheng-chun, general manager of the LungYen Group, explains that his company's funeral service is organized around a simple system, in contrast to the convoluted requirements of a traditional funeral. All the essential rites are included, but not the various bizarre and superfluous additions that are often seen.
與傳統繁複的喪禮大不相同，龍巖集團公共關係處總經理吳正群也表示，他們提供的是一套簡單的制式服務，應有的禮儀一項不缺，至於五花八門、千奇百怪的喪俗則不包括在內。