There are countless other examples. In June of this year, New Aspect brought Hello Dolly to Taiwan for the first time. Of the estimated NT $ 10 million pricetag, Yue Loong Motors paid two million, while Cathay Pacific Airlines gave free air tickets.
今年六月，新象引進台灣首見的百老匯歌劇「我愛紅娘」，在預估一千餘萬的演出費用中，裕隆汽車贊助三百萬、國泰航空則提供免費機票。