After the number of pages in the papers is increased, advertising space will also expand. Says Yen Po-ch'in, deputy director of the China Daily News, "We may get a certain amount of new ads, but overall the number won't increase very much." He foresees competition becoming "more and more vicious."
報紙增張以後，廣告篇幅也會大增，「也許能從雜誌或其他媒體『拉』來部分廣告，但大體來說，整個報紙廣告量不會增加太多」，熟諳廣告實務的中央日報副社長顏伯勤指出，競爭一定會「惡性化」。