In the past, Taiwanese singers were generally built into stars in the same manner: first the labels would find a newcomer they thought could become a "big seller," then they'd saturate the public with commercials, music videos, and tabloid puffery, all aimed at building their newcomer into a megastar and mega-earner for the company as quickly as possible.
台灣過往的歌手養成過程，常是唱片公司發掘到「賣相良好」的新人後，便努力用廣告、MV，或花邊緋聞等宣傳手段，以期在最短時間內將歌手捧成唱片公司設定好的制式化明星，好在發片宣傳期內衝刺銷售量。