The first step of the branding strategy was to "let the author take a step back so the work could speak for itself." The next step was meeting the challenge of managing the whole brand image.
「創作者退位，讓作品自己說話」，是邁向品牌之路的第一樂章；緊接著，如何控管整體品牌形象的挑戰，擺在眼前。