Chang Jui-tuan says, "You must have fruit of high quality, and even more important, you have to have brand recognition. In the past we only had good quality but no branding. Profits were normally low, and even in high-cropping years base capital was frequently not recovered."
張銳瑞說：「水果要有品質、更要有品牌，過去我們空有品質卻沒有品牌，平時利潤就很低，豐收年更常血本無歸。」