The secret of success The souvenir shop today occupies over 600 square meters on floor B1 of the museum, where it re-opened in May 2006 after a two-year renovation project. The new shop is four times the size of the old one, and sells reproductions of museum pieces. In addition, the museum contracted with Alessi, an Italian firm, to design and develop tableware, stationery, and various baubles and souvenirs.
經過 2 年的改建，2006 年 5 月，遷至地下一樓的故宮新建禮品部重新開張，占地 231 坪，是原址大小的 4 倍，內部販售故宮書畫及器物的仿品，以及委由義大利名廠 Alessi 設計開發的餐具、文具、吊飾、紀念品等衍生性商品。