Teng cites a case she dealt with last year: a 30-something working woman whose mother was an excellent cook started an online catering business offering homestyle cooking and, occasionally, New Year's dishes. But she was initially reluctant to give up her day job because her principal customers were her coworkers.
鄧雲暉去年輔導的案例中，有三十多歲上班族利用網路兼職創業者──由於媽媽做得家常菜很好吃，就在網路商店上打出有「媽媽味道」的料理，偶爾也包辦年菜，但是她一時還不敢離開職場，因為公司同事就是現成的主力客戶群。