Moreover, the six regional marketing centers under the Giant flag, besides being responsible for sales and promotion, also immediately report the latest market intelligence, so that the production lines can quickly make adjustments. Moreover, the company annually spends 8 % of revenues on global marketing to promote the Giant brand name, and also sponsors world-class cycling teams and public service or cultural activities.
隨著中國「世界工廠」地位確立，各國企業紛紛轉進大陸，而當地的自行車產業更是一日千里。自 2001 年開始，大陸自行車的出口量、出口值皆超越台灣，躍升為全球最大的自行車產地，巨大也是其中重要推手，並和宏碁、統一、旺旺並列為中國重點保護的 4 家台商商標之一。