Ever since he opened his pawnshop in 1954, Su Jung-ch'uan has met with a similar problem: his wife's family opposed the marriage because of his occupation; his friends and relatives avoid visiting him lest they be seen entering a pawnshop; and his three children, as soon as they reached the age of reason, have all asked him questions like, "Are pawnbrokers all rotten eggs?"
民國四十三年就在台北市昆明街開當鋪的蘇榮川，就因為「選錯行」，當初蘇太太要嫁給他，遭到家人一致反對；親友始終不喜上他家，因為怕被誤會去當鋪；兒女解事後，他還常要應付三個小孩的疑惑：「是不是開當鋪的人都很吝嗇呢？