Last year, the leader in breakfast franchises, My Warm Day, opened ET Cafe, which uses Japanese decor and offers Italian coffee and quick meals-a concept it started franchising at the beginning of this year.
以單一品牌稱雄早餐業的麥味登，則在去年成立了一家「三言兩語」咖啡店，採日式明亮裝潢，以義大利式咖啡和簡餐為主，因為內含的 know-how 較複雜，未來將開放特許加盟。