Home electronics vendors are anticipating that the replacement of traditional television sets with digital versions will be driven when broadcasts on Taiwan's wireless digital television system begin in June, as well as by the European Cup soccer tournament in mid-June and the Athens Olympics in August. To pursue this market, they are rushing to launch large-screen digital televisions.
由於台灣的無線數位電視系統於六月開播，加上六月中旬歐洲足球杯開打、八月雅典奧運即將登場，家電廠商預見將帶動數位電視的換機潮，紛紛推出大尺寸電視，搶攻市場。