"A hotel does not sell food, rooms, facilities or scenery, it sells atmosphere, it sells feeling, it sells the guest a unique experience every minute, every second," says Ying Chih-te.
「飯店絕不是賣餐、賣房間、賣設施或賣景觀，而是賣氣氛，賣感覺，賣給客人每一分、一秒的獨特體驗，」應致德說。