In 2001 Chen named the brand Franz, the German name he was given by a college professor. The following year he established Franz Collection Inc. in the United States. Franz brings together Taiwanese design and R & D, mainland Chinese manufacturing, and foreign and domestic sales teams to offer a "new style of porcelain."
2001 年，陳立恒以大學時代教授為他取的德文名 Franz（法藍瓷）自創品牌，隔年在美國成立 Franz Collection Inc.，結合台灣的設計研發、大陸的製造，並藉著國內外行銷團隊，打造出一個象徵「新瓷器」的嶄新品牌。