The puritanical image of Mormons (no smoking, no drinking, and no caffeine) is deeply rooted in the public conscience. Brigham Young University, which was established by the LDS Church, even goes so far as to forbid students from using tobacco and alcohol.
不抽煙、不喝酒，連咖啡也不沾，摩門教的清教徒形象根植人心，該教所屬的楊百翰大學也嚴格禁止學生沾染菸酒。