“ Over the last 10 years the American public has gradually been losing interest in live awards ceremonies. ” Even though broadcast rights are paid out based on a long-standing agreement with the ABC television network, so that ratings have little direct effect on the Academy ’ s operations, if ratings are high, then revenue from commercials will be good. And the Academy also gets a share of that revenue.
戴維斯說，雖然電視權利金是早已簽定的固定金額，收視率高低對影藝學院的運作沒有太大影響，但負責轉播的 ABC 電視網會招攬廣告，如果收視率高、廣告收入好，影藝學院還能分得部分收益。