"Taiwanese farm products are like modest country girls-they need to be dressed and made up properly before presenting themselves," says Peng. Traditional industries are mired in the past because of their inability to comprehend today's changing consumer trends.
「台灣農產品就像氣質型村姑，一定要打扮得漂漂亮亮走出去，」彭喜埶認為，傳統產業之所以一直停留在過去，就因不了解新時代消費觀的改變趨勢。