Philips launched a world tour entitled Simplicity Event to spread this idea as well as enhance its brand positioning, starting out in Paris, stopping in Amsterdam, New York and London, and in March of this year coming to a final stop in Hong Kong.
為了傳達新理念與品牌新定位，飛利浦策劃了一場全球巡迴的「簡約盛會」，從巴黎出發，經過阿姆斯特丹、紐約、倫敦，今年 3 月來到最後一站──亞洲香港。