Only one-tenth the size of the President Company, Wei Chuan is limited to serving the Taipei market. Their major selling point is price. They have a reputation as being the least expensive of the major bakeries.
與統一及義美相較，味全廠歷史最短、規模最小，「所以我們不與他們正面遭遇，只生產少量的甜麵包及土司，而將重點放在研究、產銷半成品﹘ ﹘冷凍麵團上。」