In other words, unlike McDonald's hamburgers, Starbucks coffee, and LV products, Indonesian satay and Thai curry have not been standardized so as to facilitate mass production, nor are they backed by rabid marketing and sales departments. Faced with today's highly developed consumer society, they have no choice but to simply scratch out a living in their own local markets.
換言之，印尼沙嗲和泰國咖哩，沒有經過像麥當勞漢堡、星巴克咖啡或是 LV 精品等的標準化大量生產過程，也不具備強烈的廣告行銷輸出的野心，在台灣高度發展的消費社會中自然居於劣勢，只能緩慢而小規模的滲入本地市場。