To enter the personal digital media market, Tatung opened a multimedia department nine years ago. Four years ago, it introduced a new brand, Elio, and promoted its line of music players that display photo albums, and collaborated with Microsoft on a portable multimedia device that gained international popularity.
首季大同以 5 萬台銷售量勇奪冠軍，交出了漂亮的成績單，同時以低價策略重新加入電漿電視的戰局，只是結果如何，還待觀察。期盼老而彌新「除了新品牌、新產品，大同最老牌的電鍋，也要進入東南亞市場，再到全球市場。」