"While their fruit might be a fair bit pricier than other channels, and can take at least two working days to deliver," says Liu, "because it's so good, and thanks to the value added by the stories, wealthier consumers are happy to pay the extra."
「HUG 的水果雖比市售通路貴上好幾成，訂貨至宅配到家通常也需要至少 2 個工作天，但因為東西好吃，又有好看的故事加持，讓許多消費者心甘情願地掏錢購買，」劉威麟說。