This turn of events has several reasons: the large pool of cheap labor is a thing of the past, and so it's necessary to work hard at raising production standards; the government has made a big push for raising the image of ROC products, encouraging businesses to invest in research and launch their own high quality brands ....
轉變的原因其中包括：昔日勞力充沛、工資便宜的環境不再，必須力求產業升級；而政府也大力推動國家產品形象，鼓勵業界研發出自己的精品… …。「國家產品形象獎」也就是在此情況下產生。