"If consumers were willing to spend NT $ 10 or NT $ 20 more to buy top-quality rice, and would only eat top-quality rice, then the trader-wholesalers would pay farmers to plant it," says Chen Chih-kuan of the Taiwan Agricultural Research Institute. "Once farmers see the demand, they will naturally want to come and learn how to plant it. This is how to affect the production and marketing structure."
「如果消費者願意多花十元、二十元買好米，非好米不吃，糧商就會找農民栽種；農民種植意願強後，自然會來詢問如何種出好米，如此才能影響產銷結構，」農試所稻作研究室副研究員陳治官說。