In a market with such concentrated populations, establishing brand recognition is relatively inexpensive. Says Hung, "In contrast to the US, with its diffuse market, in Latin America most large- and medium-sized Taiwanese firms can afford the costs of marketing."
這種人口高度集中的市場，建立品牌知名度的成本較低；「相對於美國分散型市場，拉丁美洲的行銷費用也是台灣中大型企業比較負擔得起的」，洪銘賜說。