Hu further notes that the media's disaster fundraising does nothing but consolidate the collective strength of the public. But when the media then claims as its own the right to distribute these funds, it uses these collective resources to burnish its own image. "In fact, media corporations gain material benefits from their participation in charity work, not just intangible benefits to their image," says Hu.
胡元輝進一步點出，媒體在災後募款中，其實只盡了宣傳整合的力量，然而，媒體一旦將分配大權攬在身上，來自社會大眾的資源便被輕易地累積、聚焦為媒體／企業自己的榮耀；「事實上，媒體參與公益，除了形象塑造的無形利益，也有商業利益的盤算。」