Over time, The King came to be associated with scholastic achievement. And because of the high price, students treated bookbags from The King with extra special care. Indeed, the bags were often passed down from sibling to sibling, and some students kept using them after heading up to universities in Taipei. That's how the fame of The King spread north.
由於售價昂貴，擁有書包大王的學生，多半相當「惜物」，一個書包「兄終弟及」的情形所在多有，甚至考上大學到台北唸書還帶著去，書包大王的名氣就這樣由南至北，逐漸傳開來。