The comprehensive marketing process begins with research and development on the product itself. In seed selection, production and marketing there is full participation. There are even extremely strict regulations governing picking and transport, all going to guarantee continued public support of the product.
完整的行銷過程從產品研發就開始，從選種、生產到行銷全部參與，連採收、運送都有極為嚴格的規定，以確保口碑維持不墜，未來台灣的果農也應該走向這個方向。