For example, the target audience of MomBaby is mothers and fathers who are new to parenting, and the magazine will provide information related to looking after children in their first year of life, especially given the mainland's one-child policy.
以「媽媽寶寶」為例，讀者群設定為新科父母，提供沒有當過爸媽的「新手」○到一歲嬰兒的相關資訊，符合大陸一胎化社會狀況。