One example that Pou Chen likes to talk about goes back to the 1990s, when "sustainable development" and "environmental protection" were becoming mainstream. Nike wanted to change to more environmentally friendly materials for its cardboard shoe boxes, and adopted strict specifications for composition, weight, thickness, and so on. But a global search revealed that very few paper makers could meet the specs.
一個寶成津津樂道的例子，是 1990 年代，地球永續發展與環保議題躍居主流時，寶成的大客戶 Nike 希望將鞋子的包裝紙盒改為環保材質，且對所用的材料、重量、厚度等都設下了嚴格的規定，但是放眼全球，能配合的紙廠卻只有幾間。