In 1979, the Taiwan External Trade Development Council (TAITRA) responded to the problem by establishing a product design department. The intention was to help firms improve their packaging, thereby burnishing the image of Taiwanese products abroad.
1979 年外貿協會成立產品設計處，協助廠商改善包裝設計、提升產品形象，並逐步展開扎根工作，包括培訓設計人才、遊說經營者重視設計等。