Shell game In addition to utilizing China's abundant creative talent, Taiwanese publishers are also seeking out joint ventures or establishing their own wholly owned "brick-and-mortar" publishing ventures in China in their efforts to secure a portion of China's domestic market.
「借殼」變身然而，除了借用大陸豐沛的創作資源，成立合資或獨資出版實體公司，主攻大陸內銷書市，終究才是台灣出版業者的最終目的。