Emotional appeals outstanding "This all goes back to the transformation and liberalization of domestic politics and society," reckons Shen Lu-pai. After the end of martial law, the opening up of travel to mainland China, and changes in government regulations which--among much else--made it no longer necessary for commercials to get prior government approval, the advertising industry was free of its old binds.
「這也得歸功於國內政治、社會的改革與開放」，沈呂百認為，國內政治解嚴、兩岸開放、政府法令改變，如廣告片不用送審，都為廣告業解除了許多束縛。