Confident of growth, at least, are the numerous overseas franchises like Swensen's, Dreyer's and others that have entered the Taiwan market over the past two years.
食品界根據台灣國民所得已突破三千美元的情況預測，未來的冰淇淋市場將會增加至少五倍以上。去年，富佳、雙聖、醉爾思、蘇菲亞與今慕漢等五家外國冰淇淋也看上了本省的冰淇淋消費潛力，紛紛來台設店。冰淇淋的「唐化運動」