"The first ones to enter the market did so with a 'first-mover' mentality. Now the publishing world is taking on a new slogan: if you want to march on mainland China, you must be mentally prepared for at least eight years of making a loss," says Chen Hsin-yuen, a publishing expert and acute observer of trends in the market.
「先進去的都是抱先占先贏的心態，國際出版界流行一種說法，要進軍中國大陸，要有至少先賠八年的心理準備，」對市場動態觀察敏銳的出版專家陳信元說。