Chang Hsien-jen says that when her daughter became entranced with the comic Sailor Moon, her purchasing behavior began to change. The girl, who "had always counted her spare change with exceeding care," began to splurge on accessory products, like puzzles, video cassettes and cards. Her mother found this extremely unsettling. "Something's just not right about this kind of buying-focused, obsessive idol worship," she says.
張憲仁發現，自從她的女兒迷上《美女聖戰士》漫畫之後，消費行為有了一些改變，「一向使用零用錢精打細算」的她，成套購買拼圖、錄影帶、卡片等相關產品，令張憲仁覺得十分不妥，「這樣單一地購買、迷戀一個偶像，好像不大對勁」，她說。