It is not only publishers in Taiwan, Hong Kong, and mainland China, who have been eyeing this Chinese-language market of more than one billion people. Well-known global firms like Longman, Oxford, and McGraw Hill have set up offices or subsidiaries in Hong Kong or Taiwan.
除了兩岸三地的出版業者外，事實上，全球有十幾億人口的中文市場，早已是許多跨國出版集團鎖定的目標。像朗文、牛津、麥格羅希爾等知名國際出版集團，紛紛在香港、台灣設立辦事處、分公司，看中的無非是全球四分之一人口的華文市場，將來有無窮的潛力。