As Tina Wu, the foundation's executive director, says, when a business chooses who to work with, they don't want to get attached to a name that sounds too severe. "Children Are Us," on the other hand, sounds friendly, and is in line with the family-friendly sort of image Citibank want to cultivate. This was the main reason Citibank chose to work with the foundation.
執行長武庭芳指出，企業選擇合作對象時，並不希望給人太過沈重的感覺，「喜憨兒」的名字討喜，與花旗想要營造的企業形象契合，是花旗選擇與喜憨兒合作的重要因素。