By coupling with subversive streetwear brands, traditional enterprises hope to give the sense that they're in on the whole "everything old is new again" style, helping them more precisely target the youth market.
「聯名不止是連結商品，更是品牌的改造。」Issa 指出，與傳統產業聯名，是希望能傳達「老翻新」的文化傳承感，精準地針對年輕人行銷。