For example, says Lee Shan-ren, in July 1999, when farmers were dumping mangoes and government officials were hawking mangoes, hordes of people were queuing up at ice cream shops to buy mango slushes. "It's not that there's no market. But however good your production techniques, if you don't understand how to market your products, you'll always lose out."
李山仁舉例，民國八十八年七月，農民倒芒果、官員賣芒果，結果冰店裡買芒果冰沙的人大排長龍，「不是沒有市場，但生產技術再好卻不懂得行銷，永遠是市場上的輸家。」