"We've entered into an age of conscious consumption. People are looking for value," opines Lai. He feels that consumers want to spend their money on things that have value. Where added value is appreciated, a sense of value exists.
「這個時候是理性消費掛帥，要讓『價值』出來，」賴鴻儀說，消費者希望把錢花在有價值的東西上，當附加價值被肯定，價值感就會出來。