Numerologists and name-change experts can often be seen holding forth on TV, and a flood of books have come out on changing one's name and with it one's luck. It is easy to find websites that help people to change their names, and many of them claim memberships of a million people.
電視上不時可以看到命理師與姓名學專家現身說法，有關改名和改運的書紛紛出籠，網路上也可以輕易找到專門幫人改名的網站，許多網站更號稱會員數已達百萬人。