"We've always been ahead of market trends and are constantly thinking up new ideas. We realize that creative and original designs-utilizing the 'knowledge economy' -is the way to go," explains Wei. It's estimated that about 90 % of customers don't have any particular brand loyalty when it comes to socks or stockings, so the company has to be on their toes with new styles to attract customers.
「我們一直走在市場變化前端，不斷設計新樣式，後來才知道創意設計就是知識經濟，」他解釋，高達 90 % 的消費者，對貼身穿著的絲襪品牌沒有忠誠度，必須以流行帶動買氣。