On the surface, this would seem an unavoidable policy measure, given pressure from the WTO on Beijing to gradually start relaxing its restrictions on the industry, especially in regard to the distribution mechanism. On closer inspection though, the introduction of foreign investment could be just what Beijing has been looking for to open up the bottleneck in distribution.
表面上這是 WTO 壓力下不得不為的政策，中共官方對出版業的外資開放也僅侷限在分銷領域，但細究其中的考量，引進外資可以打通書報發行瓶頸，也是中共官方的期待之一。