Today dotcom management has returned to basics, and entrepreneurs have steadily moved away from the past idea of passively attracting traffic to their websites. Electronic newspapers-e-papers-have become one new focal point of Internet operations, thanks to special characteristics of their own: they are "active" (they are sent out to mailboxes, not just waiting around to be found and read) and have clearly defined readerships with a high level of loyalty.
如今網路經營回歸基本面，業者逐漸擺脫過去被動吸引網站流量的概念，電子報主動、分眾清楚、黏度強的特性成為網路業者的經營重點。