North of the Zhuoshui River, most draft animals were water buffalo, while to the south they were mostly oxen. Living in Tainan, Wei thought of using the ox head as the company's brand, but those around him suggested that "ox" didn't sound good, since ticket scalpers are referred to colloquially as "oxen." He finally settled on the name Buffalo in 1952.
濁水溪以北多水牛，以南多黃牛；立足台南的魏名宏一開始想以黃牛頭為標誌，但旁人勸他「黃牛」不好聽，最後拍板定案，取名「牛頭牌」，民國 41 年，牛頭牌運動鞋於焉誕生。