Worldwide competition has, in fact, sparked the determination of local fruit producers to strive for breakthroughs in R & D, production, marketing and the introduction of new technology. They are now not just growing fruit, they are studying how to market it.
面對來自全球的競爭，卻也激發本土果農們的戰鬥意志，從研發、生產、銷售和新技術的引入等方面力求突破，他們現在不僅種水果，更要學著行銷水果。