In June 2008, management of the Alishan Forest Railway was transferred to the Hungtu Alishan company through a Build-Operate-Transfer (BOT) program. Company vice president Teng Xinfu states that when company representatives visited Shanghai in March and April to promote tourism in Alishan, they found that most mainland Chinese had long known of Alishan, but few knew about the railway.
去年 6 月開始以三合一 BOT 方式接手森鐵營運的宏都阿里山公司副總經理滕新富指出，今年 3、4 月，宏都赴上海參加旅展行銷阿里山時，發現多數大陸民眾雖早已聽聞阿里山，但卻不知道阿里山有條森林鐵路。