The 1996 sci-fi film ID4 was typical of the kind of film for which "the marketing was bigger than the picture." Production costs were US $ 70 million, mid-range by Hollywood standards, and the film itself wasn't overly original: aliens attack planet Earth, White House destroyed, heroic US president helps save the world.
一九九六年的《ID4》就是一部「行銷大於影片」的典型例子，製作成本七千萬美金在好萊塢只是中等，內容也不算太有新意，外星人攻擊地球，目標對準美國白宮，美國總統遭遇危機後又解救危機的英雄科幻片。