Especially after the market began shrinking, mainstream labels had to focus their efforts even more narrowly on the most easily targeted market--junior-high students. They comprise the most stable market, and they are the most easily influenced by ads and their peers. The music and the lyrics, accordingly, became increasingly monotonous. In contrast, indie labels don't invest as much so they allow greater room for error.
尤其在市場萎縮後，主流公司更把所瞄準的消費者，擺在市場最穩定、最容易被廣告和同儕影響的國中生身上，詞曲內容自然流於單調貧乏；相對而言，獨立廠牌的投資金額不高，可以允許犯錯的靈活空間也大，不像主流廠牌都是賭大把的，行事作為自然比較保守，難以創新。