At the beginning of 2004, National Cultural Association secretary-general Tchen Yu-chiou brought up the concept of "Taiwan Ang" as a new symbol of Taiwanese creativity before she ended her term as Minister of the Council for Cultural Affairs, one in which creative design would draw from traditional cultural roots to form a unique new enterprise.
2004 年初，現任文化總會秘書長的陳郁秀，在文建會主委卸任前，提出「台灣紅」概念，作為台灣文化創意產業的一個象徵，代表源自傳統的文化，經創意者巧思設計，成為一種獨特的產業。