Singaporean Ming Lim, account director of Cogitoimage's Shanghai branch, says that in the early stages of the competition the call for bids only said the proposals had to fit the concept of "Flying makes the city better." Teams from 40 countries, including Germany and Japan, went off to develop ideas.
卡爾吉特上海分公司客務總監、來自新加坡的林明暖指出，在競標之初，館方只提出了展館必須符合「飛行讓城市變得更美好」的籠統理念，就讓來自德國、日本等 40 家國際團隊去自行演繹創意。