This spring's 2002 Taipei International Chain and Franchise Exhibition featured franchising opportunities for just about everything: from vendor carts, catering services, and book rentals, to training and education. The four-day event attracted over 100,000 attendees. What is surprising is how well these "soldier ants" for the franchise and chain industry are competing with the large corporate groups and have themselves become mainstream marketing operations.
春節過後的二○○二年全國加盟連鎖大展，從攤車、餐飲、租書到文教，無所不包，四天內吸引了十萬多人潮，讓人驚覺加盟連鎖的螞蟻雄兵，已成為與大財團並駕齊驅的市場經營主流型態之一。