In 1907, a Japanese company entered into a joint venture with a US firm to establish Japan's first gramophone and record manufacturer, the Nipponophone Company. Three years later a branch was set up in Taipei, on what is today Hengyang Road. Before long there were about ten or so shops under contract, and advertisements were regularly popping up in newspapers and magazines.
1907 年，日本與美國企業合資成立第一家生產留聲機及唱片的公司──「日米『蓄音器』製造株式會社」，3 年後在台北城內榮町（今衡陽路上）設立支店，不久，全台出現 10 家左右的特約店，報章雜誌上時常出現宣傳廣告。