Circulation is vast, but the almanac's "rate of utilization" is low, the same study found. Not more than six in ten of those who have the book even look at it, and then it is usually just to flip through and look up their horoscope.
龐大的發行量固然穩居首位，但統計數字也同時顯示：黃曆的實際「使用率」，則不到六成。