"We are not encroaching on the brick-and-mortar bookstore pie--we've created an entirely new pie," explains Chang. Taiwan's abundance of bookstores makes buying books convenient, but the target niche is customers that do not normally have time to browse bookshops. The Internet makes book buying even more convenient.
「我們不是吃掉實體書店的派，而是創造出另一塊派，」張天立解釋，台灣書店林立，買書太方便了，但他們服務的客群都是平常沒有時間去逛書店的人，現在由於上網便利，更增加了購書的方便。