In 2000 Family Mart came out with the slogan, "Family Mart, Your Family," hoping to create an image of warmth and intimacy and to strengthen and differentiate the brand name.
2000 年，全家喊出了「全家就是你家」的口號，並找來形象親切的藝人謝麗金代言，企圖凸顯全家的親民性格，以強化品牌和記憶度。