DVD sales contributed less than NT $ 1 million. But she had spent NT $ 6 million just on publicizing the film. So although the film was the local box-office champion of the year, it still ended up making a loss. "In Taiwan the film industry and culture are both perishing.
《聽說》監製焦雄屏說，按照市場機制和戲院拆帳後，可以收回一千多萬元，加上電視和 DVD 版權約在 100 萬元以下，但扣除電影宣傳花了 600 萬元，已經賣到冠軍還是難逃賠錢宿命，「在台灣電影產業和文化都可能被消滅下，不如藉由另一個市場來爭取發言權。」