He recalls that in 2000 when he chanced to overhear that the government was planning to lift the ban on private brewing, his immediate reaction was: "Now I can finally open a completely self-sufficient restaurant that prepares its own food and beverages!"
因此，他選擇透過自營餐廳直接與消費者互動，也開心發覺有越來越多消費者「更在乎自己的感受，喜歡品嚐與享受，」而非跟隨浮誇的廣告起舞。