In the shadow of the 100-year-old Western giants Goodyear and Michelin, Maxxis from the very beginning designed a youthful, cool image to burst on the scene as a new force in the industry.
在西方百年輪胎巨人「固特異」和「米其林」的陰影下，為了異軍突起，MAXXIS 一開始便設定以年輕酷炫、健康休閒、充滿力與美為品牌形象。