Bill Hsueh, chief of the company's administration and information department, indicates that these adverts were in fact aimed at existing Tony Wear customers, in an attempt to solidify the company's customer base, by making them identify more closely with the virtual character and image of the brand.
管理部主管薛春榮指出，廣告看板訴求的對象是湯尼威爾的顧客群，讓顧客群更加堅定、認同品牌的虛擬性格與形象。