If one is neither discussing their creative merits nor their technical sophistication and is merely looking at the phenomenon itself, "Taiwan commercials are increasingly reflecting social trends and are more free to and quick witted about using creative material," says David Sun.
如果不論創意及表現手法好壞，純就現象本身而言，「台灣的廣告已越來越能反應社會流行趨勢，及更自由靈活擷取創意素材」，孫大偉說。