When Star TV first tried broadcasting, its development was closely monitored and compared by Ogilvy & Mather Advertising. For example, the three domestic networks ask NT $ 90,000 for a thirty-second slot at peak time, and there is not much of that time to go around, making it hard to arrange a time or coordinate with other advertisements. Star TV only asks for NT $ 25,000 and is not subject to such limitations.
在衛視試播之初就密切觀察其發展的奧美廣告公司媒體總監陳俊良比較，像熱門時段的卅秒廣告，三台要價九萬台幣，還僧多粥少，難排上時段，或得搭配上其他時段廣告；衛視則只要二萬五千元，也沒有這些限制。