Wante face powder was established in 1923. The founder, Liu Chin-yuan, had some very progressive ideas. He improved the production technology and packaging. He made the face powder finer, added plant fragrances, and advertised.
「丸竹香粉」創業於日治時代大正 12 年（1923 年），創辦人劉金源觀念先進，積極改良製造技術與包裝，不但把香粉磨的更細，添加植物香味，並製作廣告宣傳，很快使得丸竹成為業界佼佼者。