However, even though it possesses all the characteristics needed to make it an attractive travel destination, Checheng has not come out with any special tourist itineraries, and still lacks marketing for its local industries and activities. It also lacks a developed tourism infrastructure. Moreover, its public exposure cannot match the sudden prominence of the Pingtung Bluefin Tuna Cultural Festival.
然而坐擁豐厚觀光資源的車城，至今尚未規劃出特定觀光行程，行銷地方產業的活動付之闕如，相關配套設施也相形缺乏，知名度和曝光率都比不上近年異軍突起的「東港黑鮪祭」。