Sean Hsieh, director of marketing at TransAsia Telecommunications, and a driving force behind those "the old bird and the rookie" television advertisements that made such a stir on behalf of his company, is a case in point.
以「老鳥與菜鳥」電視廣告一砲打響氾亞大哥大電信門號，氾亞電信業務處處長謝樹恩就是一個例子。