In the words of the mainland news media, it's like a dog trying to take on a hedgehog: a daunting task, with no obvious way to get started. A number of factors are causing hesitation among foreign investors-the publishing and distribution system isn't great, there's a lack of big local partners, rent in the cities is expensive, profits are low, and so on.
大陸媒體形容，這就像「狗咬刺蝟，無從下口」，出版發行體質不良、沒有夠份量的當地合作對象、大都會房租貴、利潤低等原因，都讓外資躊躇。