"The most 'classic' form of knowledge product is one in which the intangible value of the knowledge transcends the tangible value of the product, and can be reproduced in large volume at low cost, thus earning huge profits." Wu points to the US coffee shop chain Starbucks. Can they really make huge profits just by selling cups of coffee for a couple of bucks?
「最『正典』的知識商品，應該發揮知識無形勝有形的威力，用很低的成本大量複製，進而賺取超額利潤，」吳思華以美國星巴克咖啡店為例，星巴克難道真的是靠賣一杯二塊半美金的咖啡來賺錢嗎？