While the period of the most rapid growth was 2001 to 2004, the overall performance of the market remains impressive. Forecasts from IBT Securities and other financial institutions expect the overall retail market in Taiwan to contract by 3 % to a total of approximately NT $ 3.16 trillion as a result of the global economic crisis. As the market shrinks, the success of online sales is a standout point of success.
雖然成長速度已較網購剛起步時的 2001 至 2004 年趨緩，但整體表現仍相當亮眼；相較於台灣工銀證券等單位預估我國零售市場今年將受全球金融風暴影響而萎縮 3 %（整體規模約為 3.16 兆元），市況蕭索中，更凸顯虛擬網購的一枝獨秀。