"If Taiwan publishers want to get into the mainland market," advises Wu Hsing-wen, who knows the book market on both sides like the back of his hand, "there are only three ways: subcontracting out publication rights, joint publishing, or opening a subsidiary."
「台灣出版社要想進入大陸市場，不外授權、合作出版，與開公司三種方式，」熟稔兩岸出版業務的吳興文指出，授權最簡單，但合作出版與開公司就「千變萬化」了。