Merchandise magicians Amid the ups and downs of the economy, advertising agencies can rely on international firms and adjust their lines of business. But the lifeblood of advertising lies on the creative side. How do these various mar ket phenomena affect the creative output of domestic agencies?
景氣起伏變動，廣告公司固然可靠國外客戶和調整經營形態應變，但廣告真正的生命在創意，這種種市場現象，對國內廣告作品的創意表現又產生了什麼影響呢？