Its current chairman, Kuang Chung-hsiang, an associate professor of mass communications at Shih Hsin University, uses the analogy of the video game "Gopher War" to describe Media Watch's standpoint.
現任董事長、世新大學廣電系助理教授管中祥用了一個「打地鼠」的比喻來形容「媒觀」的立場。