Stick to the roots An in-depth analysis shows that although the festival industry's surprising moneymaking potential is enviable, commercialism is winning out over culture. "The authenticity becomes diluted," laments Li Ming-tsung of Taipei City's parks administration, who wrote a PhD dissertation on modern Taiwanese festivals.
黏在土地上再深入探究，節慶產業驚人的產值固然令人豔羨，然而經濟消費的目標一旦高過文化內涵，「節慶的『純度』便會被稀釋，」以「當代台灣節慶活動的形貌」為博士論文，現任職於台北市公園路燈管理處的李明宗感嘆地表示。