These days seven out of ten bicycles on the streets of Ho Chi Minh City are emblazoned with the Asama logo. But the company's success has created new challenges. Chief among them is that other local manufacturers are constantly counterfeiting Asama's products. In one instance, a thief ripped the logos off an entire row of Asama bikes parked at a school, then sold them to a counterfeiter.
成為越南最夯的自行車後，挑戰也隨之而來，當地業者仿冒不斷，甚至有人直接闖進校園把一整排的 ASAMA 商標撕下賣給仿冒業者使用。