Sheen Ching-jing, group chairman of the Core Pacific Group, bristles at even discussing his Core Pacific City project in the same breath with department stores. When this happens, he quickly makes his standpoint clear: "This is not a shopping center, this is Taipei's one-and-only Living Mall!"
京華城，不夜城「京華城不是購物中心，是台灣獨一無二的『生活中心』(living mall)！」每當有人把京華城和百貨公司相提並論時，京華城威京總部集團主席沈慶京總要忙不迭地強調。