With the publication of The Secrets of Fashion, a book introducing the biggest brands in international fashion, Ku Chen-feng has followed his Bourgeois with an equally popular and well-received volume and established his own "brand name" of writings on the dissemination of consumer culture in Taiwan.
繼《布爾喬亞》後，辜振豐再推出介紹國際知名服飾品牌的《時尚考》，同樣叫好叫座，成為台灣消費文化普及書寫的「名牌」。