All its souvenirs are designed and produced by outside companies, then approved by the museum before sale. It was only in 2001 that the museum found-ed its Cultural Arts Fund. The organization currently has just 13 employees, and only four are experts in design and marketing--it's no comparison with the commercialized Metropolitan Museum of Art.
屬於公家體系的故宮，以往並無設計行銷部門，所見的禮品都是廠商自行開發設計，經故宮審核通過後便開始販售，故宮完全居於被動的角色，直到民國 90 年，故宮才設立文化藝術基金科，目前共有 13 人，其中也只有 4 位是設計行銷專才，編制上完全無法與企業化的大都會博物館相比。