Says Chuang Ying-yao, chairman of Wuan Chuang Food Industrial Company, when old Taiwanese brands want to upgrade, they all face similar challenges: First, there are few old master craftsmen, and even fewer successors; secondly, the brands have exhausted their novelty, and consumers lack enthusiasm for them; and thirdly, there are disputes and rivalries within family-run businesses.
以手工製作黑豆醬油的丸莊食品公司董事長莊英堯曾說，台灣的老品牌想要改造，都會遭遇類似問題：第一、老師傅凋零、後繼無人；第二，品牌疲乏，消費者熱情不再；第三，家族企業內部紛爭。