With an eye on this market, representatives from the National Palace Museum attended the world's largest licensing trade fair in New York this summer. The museum hopes that by licensing, it can cash in on the "Asia fever" now sweeping the globe.
為此，故宮在今年夏天，還特地飛往美國參加全球規模最大的紐約國際授權展，希望在全球東方熱潮下，能讓故宮文物藉由授權市場，分身加值。