"For example, Motorola emphasizes lightweight phones, whereas LG focuses on flip phone designs and colors. Nokia's CEO has gone even further, claiming that Nokia isn't an electronics company, but an 'experience company,' and that its competitors aren't other cellphone manufacturers, but rather companies that offer joy or sweet confections, I.e. candy makers, the entertainment industry, and the service industries."
譬如摩托羅拉強調輕薄、LG 訴求掀蓋式設計和顏色，諾基亞總裁則更進一步說，諾基亞不是電子產業，而是『體驗產業』，它的競爭對手不是其他手機廠，而是讓人有甜蜜感、心情愉悅的糖果業、娛樂業和服飾業，」劉維公說。