According to Tsai, they discovered that modern people have a strong need to express their feelings and release pent-up stress, perhaps because they feel alienated.
結果發現，「也許現代人太疏離了，反而更重視情感抒發和壓力的紓解，」蔡閔帆認為，用商品說個故事，像是治癒系娃娃填補內心缺憾、光明與惡的對抗故事……。