Li Chi-chun is a slightly-built, inconspicuous man who single-handedly runs the "Chi-chun Broadcasting Company" and is highly active in the world of radio and television.
李季準身材瘦小、貌不出眾，但精力過人、幹勁十足，並煥發出一種自信、沉穩、睿智的神采。他常日以繼夜地工作，樂此不疲；自己組有傳播公司，同時活躍於廣播、電視界。