Although the management of President Coffee, a joint venture of Starbucks and the President Group, is entirely the responsibility of the Taiwanese partner, matters large and small from marketing strategy right down to the paper coffee cups are completely controlled from the US.
星巴克與統一成立的是合資公司，雖然管理部分由台灣負全責，但大至行銷策略，小至咖啡紙杯都由美國全部掌控。