For the 1991 elections to the Second Session of the National Assembly, both the KMT and the Chinese Social Democratic Party used "corporate identity system" concepts to design new party logos. With the end of the ban on TV advertising for political parties, film directors and corporate image experts were brought in to begin making political advertising films, and television viewers were treated to a free viewing of several experimental films.
八十年二屆國代選舉，國民黨和社民黨都引用了「企業識別系統」的觀念，設計出政黨識別符號；而由於開放政黨使用電視廣告，電影界的導演人才、企劃高手也被延攬開始做起政治影片廣告，讓觀眾在電視上免費看了幾場實驗電影。