On the one hand, the industry has benefited from the booming economy. From 1978 to 1987 Taiwan was averaging double-digit economic growth, and the companies that flourished with it became advertisers.
一方面受整體經濟成長帶動所致，民國六十七年到七十六年，台灣經濟成長率平均高達二位數，這些蓬勃成長的工商企業，就成為廣告主。