Deputy Manager Ch'en explains, "The biggest buyers of popsicles are children. Sometimes the wrapper will influence them more than the flavor. Almost every wrapper has got a picture on it now of a currently popular cartoon character."
「冰棒最主要的顧客還是孩子，有時包裝比口味更能影響他們購買的意願，為了投這些小顧客所好，幾乎所有冰棒的包裝紙都印了時下流行的卡通圖片，「小美」副理陳欽憲指出：「有趣的是，『白雪公主』似乎歷久不衰，用『她』包裝的冰棒一直都賣得比別的包裝好。」