Despite originating the air cushion sole, Buffalo didn't profit much in the market. With the economy changing rapidly, foreign investments began pouring into Taiwan, and the NT dollar appreciated sharply against the US dollar. The local footwear industry, Buffalo included, began to decline.
雖為氣墊鞋創意始祖，牛頭牌可惜未能因此大發利市，接踵而來的台幣升值熱錢湧入，卻讓包括牛頭牌在內的本土鞋業開始走下坡。