"Taiwan's problem does not lie in its reality; its reality is fine. The problem lies in its image," states David Lightle, general consultant for the Image Enhancement Plan of the China External Trade Development Council (CETRA). Foreign comsumers 'knowledge of Taiwan's products is still lagging a bit behind.
「台灣產品的問題不在事實，事實沒有問題；問題在形象」，外貿協會國家產品形象計畫總顧問賴大衛指出，外國消費者對台灣產品的認知還有落差。