Thus, we are also creating a brand identity for our museum, licensing the rights to the private sector to develop products. Q: What kind of progress has the museum made, or what kind of challenges has it faced in terms of licensing rights to the digital images coming out of the digital archives?
所以我們的作法是將故宮形塑成一個「品牌」，藉由品牌授權，讓民間來行銷與製作商品。問：繼數位典藏大工程之後，數位圖檔在授權開發上，有何進展與困難？