Modestly looking to nature as his teacher, Chen takes the Chinese term ren (" benevolence ") as the concept behind the Franz brand." 'Benevolence aims for connections with other social groups. With it, one aims to help others, as well as oneself, succeed. "
懷抱以大自然為師的謙卑心態，他以「仁」為品牌理念：「『仁』講求的是群體社會關係，不但要成全自己，更要能成全他人。」