Fang notes that the firm's target market remains professional women. Modern women require clothes that are highly functional and presentable, but also comfortable, practical and easy to clean. For example, knitwear that can be machine-washed is a product that is both popular and practical.
范怡文將 BIANCO GROUP 定位在現代的職場女性，現代女性需要機能性強的衣服，既正式、又舒適；既實穿、又好清洗，例如能用水洗的針織衫，就是具流行性又實穿的產品。