While many kids are fascinated with boy groups, many adults are obsessed with Hello Kitty. Critic Ma Hsin says that they have something in common: The product itself produces a rush in the consumer, creating a sense of worship and the thrill of collecting. So both older folks who cuddle their stuffed dolls and young girls who gaze enraptured at posters of their idols get a sense of gratification.
世紀交接的台灣，大人瘋粉紅 KITTY 貓、小孩迷純情可愛的男孩團體，樂評人馬欣說，其實兩者的共同處在於商品本身都刺激了購買者的腎上腺素加速分泌，進而產生莫名所以的崇拜或蒐集快感。