For example, in late 2007 Business Weekly Publications brought Japanese artist Takashi Murakami to Taiwan for a lecture. At the same time, the company put out related books. The most expensive tickets for the lecture went for more than NT $ 10,000, and the event was cross-promoted through cell phone and auto dealerships. The lecture became the main source of revenue, and the books were only advertisements for it.
此外，現在許多出版社的「非店銷」業務愈來愈大，例如 2007 年底，商周出版社邀請日本藝術家村上隆來台演講，同時出版相關書籍，演講票價最高上萬元，並結合手機、汽車廠商的行銷活動，使演講活動成為收入的主要來源，書籍反而只是招徠用的廣告。