Although Master Kang is the leading and most famous instant-noodle brand in mainland China and is studied by Taiwanese companies as a model of success, its name recognition among Taiwanese consumers trails far behind Uni-President, Ve Wong, Ve Dan, King Car, and other Taiwanese brands.
對國內的消費者而言，在大陸赫赫有名、居領導地位的「康師傅速食麵」，雖然是台灣商人在大陸研發成功的範例，但在台灣的名氣遠不如統一、味王、味丹、金車這些本土生產的速食麵有名。