Li Ming-hsun, brand manager for the biotech division, cites the example of TaiSugar's long-marketed yeast brand: "Many TaiSugar products are competitively priced and of outstanding quality but have suffered from a poor image. Packaging and image molding will be major items of concern in the future."
台糖生科事業部產品經理李明勳以台糖的老牌酵母產品「健素」為例指出，「台糖許多產品的品質優秀，且價格都具有競爭力，但卻無法以形象獲得消費者認同，產品包裝和形象塑造，是台糖未來首要的工作項目之一。」