This herb is said among Chinese to be good for relieving distress among the ill and troubled, as well as for dispelling malevolent forces, which are ideal characteristics for the image the company wants to project. In addition, the name reminds people that the company is rooted in Taiwan.
「艾草」有著避邪、可幫助別人解決病痛及困難的意義，很符合公司形象，除此之外，這個名字也隱含「立足台灣」之意。