Each of Taiwan's major television stations aired a fundraising program within a week of Typhoon Morakot striking the island. In addition to soothing musical performances, the programs featured frequent heart-wrenching updates from the disaster area. Generous donations by celebrities and corporations created an emotional atmosphere that generated still more donations, enabling these programs to raise hundreds of millions of NT dollars in just a few hours.
88 水災後不到一周，各大電視台紛紛製播特別節目募款，除了有悠揚歌聲撫慰人心，不斷插播的災情報導觸動心弦，更有藝人現場慷慨解囊及各家企業 call-in 進來的大筆捐款，讓感動的氣氛與捐款金額一再推高，數小時內就募得上億善款。