For McDonald's, following the launch of its new low-price hamburger meals, in January the average customer expenditure per visit (based on till receipt records) was some NT $ 10 lower than last year, showing that after the price reduction the cost to consumers really has fallen. But the number of customers visiting outlets has increased by a substantial 20 %.
以麥當勞來說，創新低價的漢堡組合餐推出後，一月份來店點餐的單次金額（以發票計算）比去年一月降了大約十元，可見產品降價，消費者的支出的確減少，而來店點餐的人數則比去年大幅增加兩成。