Meanwhile, odd as it may sound, at every direct sales seminar, without exception speakers thank and praise their sponsors, whom they call "teachers." The fervor expressed by followers of the most successful network-builders is no less than that of acolytes before their masters or prophets. The American direct sales firm Amway, now the largest such organization in Taiwan, has even been called "the Church of Amway."
可是任何一場直銷說明會，每個人都言必感謝上線，稱頌各個老師；對有金鑽、皇冠大使等榮銜的體系領導人，仰望追隨的狂熱程度，不下於信徒追隨「上師」或「教主」，現為台灣第一大的美商安麗日用品公司，在美國也被戲稱為「安麗教會」。