After the film went wide, the marketing model they used differed from that used for most independent Taiwanese films. Trailers were screened, posters were displayed in cinemas, "watch and win" promotions were organized … all kinds of marketing usually reserved for mainstream films was put in place.
格局放大後，發行宣傳模式也從以往國片獨立製片的操作手法，變成預告片放映、放映廣場海報的陳列，以及「看電影送大獎」等美商做主流片的方式熱銷。