The packaging and marketing strategy he envisioned would involve a TV program modeled on Japanese shows about master chefs. The show would travel to the areas where specialty foods were produced, film the process, then provide tourists with information about where to go to try these foods for themselves.
他的想法是，所有包裝、行銷由他們統籌，先製作一個電視節目，參考日本介紹料理達人的節目，到產地拍攝台灣地方食品考究細膩的產製過程，再告訴觀光客到哪裡能吃到台灣味。