From his small shop, Chang began selling a NT $ 200 cup of coffee. He didn't need to worry about competition from international brands, and attracted many loyal customers. The media also rushed to cover the story of the shop promoting what it called "Yunlin coffee" or "Taiwanese coffee."
由小店出發，一杯售價 200 元的巴登咖啡無懼國際品牌的競爭，吸引了忠誠客戶，媒體也爭相報導這位「雲林咖啡」、「台灣咖啡」的推手。