As president Wu Cheng-hsueh, who created the 85 ° C brand name single-handedly, explains: "My original idea was very straightforward. If you open a shop, it has to have high visibility. There are always lots of people going past storefronts at street intersections, so they have to be more economically productive than ordinary storefronts."
一手開創 85 度 C 品牌的「美食達人」公司董事長吳政學說：「我的想法很單純，開店就是要顯眼，位於十字路口的『三角窗』，每天往來的人潮最多，也可以吸引開車時等紅綠燈的駕駛注意，經濟效益要比尋常店面高出許多。」