But trapped in conservative business plans, it couldn't compete in other channels and missed many opportunities. In 2006, to combat pressure from deep discounters, Tatung invested hundreds of millions of NT dollars in converting its service centers into bright, modern one-stop electronics stores that carry many brands. It met its goal of opening 100 stores within a year, putting it on the level of consumer electronics giants TKEC and eLife Mall.
為了搶攻個人化的數位視聽娛樂市場，大同在 9 年前成立了多媒體通訊事業部，4 年前又以 elio 為新品牌，推出可看照片的寫真隨身聽，還與微軟合作，設計可攜式多媒體播放器，頗受國際市場青睞。