Often without realizing it advertising workers have helped society to appreciate the values of truth, kindness and beauty. Three stages. The development of the local advertising business can be roughly divided into three stages, progression from a system of individual representatives from 1945 to 1954, to small agents from 1954 to 1960, and finally to large more mature agencies after 1960.
台灣廣告事業的發展，常被學者專家們分為三個階段：民國三十四年到四十三年的「業務員制度」階段；四十三年到四十九年的「小型代理商」階段；以及四十九年以後的代理業蓬勃發展階段。