But things began to change last year when three 30-something businesspeople founded Ethnic Co., Ltd. The company, which makes Voodoo dolls from a single bundled length of string, re-imagined Voodoo dolls as guardian angels that protect the safety, romantic life and health of their owners. With help from the media, and a Taipei-based campaign to "deify" Voodoo in 2005, Ethnic's dolls became the hottest accessories in town.
3 位 6 年級生創立的「艾思尼克」，將一個個用一條棉線從頭編織到尾、身體紮實的巫毒娃娃賦予新意，它們化身守護、戀愛、治療的守護天使，加上媒體推波助瀾，台北 2005 巫毒造神運動，造就了當年最熱門的小飾品。