Establishing one's own brand name is not easy; design, marketing, and sales talent are all necessary for success. For many, setting up a brand name and entering foreign markets on their own seems to mean much effort and risk: "Being a behind-the-scenes hero isn't so bad.
但有業者認為，儘管設計和行銷人才短缺，使開拓銷售網及打品牌顯得十分吃力，但絕對是大家應該努力的方向。據瞭解，不少廠商已開始點點滴滴地做各種準備工作，希望有一天能水到渠成，建立世界性的台灣名牌。