Because the vast majority of the world's tourists travel as individuals, the Tourism Bureau encourages it strongly. Almost all travelers from places like Singapore, Malaysia, Hong Kong, and Japan book their tickets and accommodations through travel agencies, and on arriving in Taiwan they depend on travel information to go where they want to go and to do what they want to do. The Tourism Bureau is just an executive agency.
至於自由行是國際旅遊趨勢，觀光局非常鼓勵，目前星、馬、港、日等地的旅客，幾乎都是透過旅行社代訂機票、酒店，抵台後就憑著旅遊資訊隨意玩，但觀光局只是執行單位，進一步開放自由行還是要靠兩會評估情勢、繼續協商。