So when did people in Taiwan really become serious about drinking tea, taking special care with everything from the tea leaves to the utensils to the atmosphere? In the words of Chan Hsun-hwa, a tea merchant who is very clear about the development of the tea industry in Taiwan, this only happened "in the middle 1970s, when Taiwan tea went from being largely exported to consumed domestically."
台灣民間真正進入講究「喝茶」：從茶葉到茶道具、喝茶環境等的重視，是要到「一九七○年代中期，台灣茶由外銷轉內銷，政府大量鼓勵種茶成為一種『精緻農業』以後」，對台灣茶葉發展歷程十分清楚的茶商詹勳華說。