As for how "404 Technologies" got their English name, Ben Chen recalls with a laugh how-once they had decided they wanted a name of two syllables that would be easy to say and easy to remember-all the staff flipped through dictionaries furiously searching. Finally someone came up with "moxa," which is the short name for the dried mugwort leaves used in moxibustion.
四零四的品牌叫做「MOXA」。陳添順笑說，當年自創品牌時，想取具兩個音節、好唸又好記的名字，同仁就翻起字典，結果找到「MOXA」（艾草）此字。