"Cities around the Asia-Pacific region are clamoring to build an image for themselves and draw in tourists, and Taipei is naturally doing the same," notes Taipei's deputy mayor Lee Yong-ping. This emphasis on marketing the city is a natural and necessary response to the competition Taipei faces.
「當周邊亞太各大都會都在想盡辦法狂打形象、拉攏觀光客時，夾在其中的台北當然也要有所作為。」北市副市長李永萍指出，現在強調城市行銷，是一種「相對競爭」下不得不然的結果。