The DPP came up with a "Spice Girls Campaign Group" aimed at the younger generation, and the KMT responded with a "Hip Guys Campaign Group." Now that Taiwan has over 1.4 million Internet users, cyberspace is also contested territory; almost every candidate had a website.
除了婦女選民特別受到重視，民進黨推出「辣妹助選團」，國民黨因應推出「飛哥助選團」，都針對年輕一輩開攻，另外在網路人口突破一百四十萬之後，網路也成了兵家必爭之地，幾乎每一位候選人都建立了自己的網站。