Then they had to work like crazy to get rid of it all. To thine own self be true According to the basic idea of direct sales, people are the most effective means of selling, with a more immediate impact than advertising or a retail outlet. Ironically, people are also the hardest factors to control. Networks built on interpersonal relations and word of mouth are inevitably subject to rumor-mongering and back-biting.
諷刺的是，就傳銷理念來說，「人」本來是最有力的傳銷媒介，比廣告和店鋪展示都來得直接，偏偏人也是最不好掌控的，靠交情和口耳相傳搭起來的行銷網，往往禁不起謠言和風吹草動。