In recent years a fashion for things European has swept through the newly prosperous Asian countries, and the ninth-generation successor to Josiah Wedgwood has visited Taiwan three times to promote Wedgwood ware, which symbolizes "British elegance and fine tradition."
近年來亞洲新富早就吹起了歐洲風，威基伍德九世已經三度來台，促銷象徵「英國典雅氣質與優秀傳統」的威氏陶瓷。