While Taiwan could rely on similarities in language and culture to attract tourists from China, to reach those in other regions it would have to make use of television and film marketing. In recent years, pop groups like F4 and Fahrenheit have been sent as "tourism ambassadors" to Japan and South Korea, and the popularity of their respective television series Meteor Garden and Hanazakarino Kimitachihe proved an attractive way to market Taiwan.
而台灣因為語言、生活習慣、文化等條件，雖在吸引陸客方面獨具優勢，但其他地區仍要仰賴影視行銷，近年也先後聘請 F4 和飛輪海等知名偶像團體擔任觀光大使赴日、韓攬客，挾《流星花園》、《花樣少年少女》等偶像劇魅力行銷台灣。