Rudy Tseng, general manager of Disney's Taiwan operation, says that "movie sales strategy is totally interlinked, with a need for many supporting conditions." Two years before Mulan arrived in the cinemas, they knew that Disney was going to make the film, and advance material was provided one year ahead of release, allowing ample time to find partners for promotional purposes.
「影片銷售策略環環相扣，需要很多條件支持」，迪士尼台灣分公司總經理曾文泉說，《木蘭》上片的兩年前他們就知道公司要拍這部電影、前一年就有資料提供他們參考，有充裕時間找贊助廠商參與促銷活動。