On the frontlines CIER's Chen Shin-horng studies policies that attempt to foster the development of innovators and says that successful international brands have to be able to set the "rules of the game" --establishing prices, product standards, and the structure of the system. Their approach to innovation is different from that of a contract manufacturer; they don't simply respond to the technical issues their clients raise.
研究知識創新人才發展策略的中經院國經所所長陳信宏指出，有實力的國際品牌要能引領產業的遊戲規則，如制定價格、產品規格、系統架構等，切入角度不同於以代工為主的創新模式，也不只是回答客戶所提出的技術問題。