Two years ago the marketing guru Philip Kotler marked the tenth anniversary of the Asian financial crisis with a ringing endorsement of the individual and collective efforts of the countries of the Association of Southeast Asian Nations (ASEAN), which have not only recovered individually but are building a tighter and more cooperative organizational structure. Their potential, whether as production bases or markets, is not to be ignored!
行銷大師科特勒兩年前、即亞洲金融風暴 10 週年之際，盛讚東協各國 10 年來透過各自努力和集體合作，不但重新站起來，還以單一組織之姿快速崛起，不論做為生產基地或目標市場，發展潛力絕不可小覷！