To become a leader in fashion, however, talent and innovation are not enough. Designers need to know the market. Before knee-length skirts, midis, or miniskirts came into vogue, for example, you can bet your bottom dollar that other designers had already had come up with similar designs. But if the time is not ripe, no composition, no matter how original, is going to be a hit.
但要想成為流行教主，除了設計師本身內涵豐富、有創意，還必須切中市場需求；就像迷你裙、齊膝裙、迷地裙大舉流行前，一定有其他設計師早就發表過類似的設計，但因為時機不夠成熟無法蔚為風潮。