Brand buying According to Professor Wu Ming-min of National Chung Hsing University's Department of Marketing, "When one fruit farmer in Taiwan starts growing a variety that sells well, all the others jump on the bandwagon."
有名字的水果也許並不比較甜，但這些對於自家產品深具信心的果農們，自己尋求結盟，並且以推廣品牌的方式另闖出路。