But the media's motivation for doing charity work isn't the issue. The real question is whether it can maintain a strict separation between its media operations and its charitable foundations.
然而，問題無關乎媒體的「動機良善與否」，而是「媒體能否守住分際」，舉例而言，蘋果日報透過經常性的報導「隨手」替個案募款，「雖也是替報社形象加持，卻是可被接受的模式。」