It also brings future repair and parts business. "Giving away large gifts with subscriptions is a surrender to reality," says one manager at UDN. Vicious competition in the media market means that papers must offer gifts to get readers. He feels this is a "tragedy for journalists."
「訂報送贈品是向現實屈服的不得已途徑」，聯合報一位主管表示，由於媒體的惡性競爭，台灣報業變成要以促銷的獎品來吸引讀者，他深深覺得是「新聞人的悲哀」。