In fact, live music generated revenues of US $ 4 billion globally in 2008. The Taiwanese band Mayday tried something a little more innovative in the first half of 2009: it bundled a concert ticket with each of its CDs. The promotion succeeded in selling 190,000 CDs while also giving fans a taste of the joys of a live performance.
根據統計，2008 年全球演唱會總收入約達 40 億美元；2009 年上半年，台灣的「五月天」樂團也以「購買專輯即贈送演唱會門票」的搭售模式，讓歌迷體驗音樂現場的魅力，締造了 19 萬張唱片銷售量的亮麗成績。