Seizing command Although all newspapers do promotions to some extent, "basically, it's a war among three papers," says Bessie Lee, media director at J. Walter Thompson. Last year, in a survey of readership by Survey Research Taiwan, for the first time the Liberty Times surpassed the China Times and the UDN; the Liberty Times promptly claimed to be Taiwan's largest newspaper.
雖然每家報紙多多少少都有促銷，「但是講明白點，就是三個報紙之間的戰爭」，智威湯遜廣告公司媒體總監李倩玲指出，去年自由時報在聯亞公司調查的閱報率上，首次超過聯合、中時，就公開宣稱為第一大報。