Over the past several years, mobile phone market leader Nokia stuck to its established style-the appearance of their phones did not change and the company continued to use a simple operating interface. However, when second-tier brands such as Sony-Ericsson, Samsung, and Siemens began to rapidly steal market share, Nokia was forced to follow their lead.
多年來手機業龍頭諾基亞堅持風格──手機外型不變、維持簡單操作的介面，但是當二線品牌如索尼愛立信、三星、西門子快速竄起，瓜分市場佔有率後，諾基亞也不得不向市場就範。