As Chi explains, a lot of women search on Yam's women's network for information related to health or dieting, and sometimes they want to obtain the relevant books and products as a result of having read that information. If the website can supply them with the products they want, it can fulfill their needs all at once.
祈遠芬舉例，許多女性習慣上蕃薯藤的婦女網吸取一些健康或減肥方面的資訊，看完後有些人會想購買相關的書籍產品，若網站能適時提供這些商品，就可以讓上網者得到即時而完整的滿足。