Before releasing the film Nana, which was based on a Japanese manga, the distributors held a cosplay event centered around the character of the title. The event was widely covered in the local media.
譬如日本漫畫改編的少女電影《Nana》要上片時，片商就舉辦影片主角 Nana 的 cosplay 活動，在媒體曝光報導下炒熱話題。