As her new duties expanded to encompass marketing and advertising Huang Chao-heng realized that the China Daily News, smaller in size and less authoritative than such papers as the Central Daily News, United Daily News and China Times, would need a new approach to increase sales.
她想了很久，自己歸納出一個結論：中華日報受限於規模和財力，無法與聯合、中國二大民營報去比新聞的量或獨家新聞；以「政府發言人」的權威性而言，又不及歷史悠久的中央日報。因此她以為，在內容上勢必要樹立自己的風格，才能打開行銷網路，吸收廣告。