This year's auctions not only got Taiwan's tea industry into the news, but also gave those in the industry a lot to smile about. They gave tea production in Taiwan immeasurable publicity, which is the perfect start for successful marketing.
這次競標拍賣不但讓台灣茶登上新聞版面，也讓茶農笑口常開，企業更獲得無形的廣告，是一次成功的行銷。