Small and medium-sized advertising firms lack the support of big international clients, and they don't have adequate manpower to expand their marketing efforts or the scope of their services, so they have no choice but to rely on their unique creative showing in order to attract attention and clients.
尤其是一些中小型的廣告公司，它們缺乏國際大客戶支持，又沒有充足人力擴展行銷、服務的範圍，只能靠強化獨特的創意表現，以搏得注意，爭取客戶。