When the luxury Sunrise department store opened in Hsinchu, consumers quickly discovered the delights of its in-store eateries and a visit to the store for some window-shopping and a bite to eat are now a favorite local leisure activity on weekends and holidays.
走高級路線的中興百貨新竹店開幕時，最先被當地消費者接受的正是美食街，周末假日逛百貨公司、吃小吃，已成了當地居民休閒活動之一。