In 1988, the ratings Taiwan received were 50 % behind Holland. Last year, they were only behind by 9 %. The gap behind Japan also narrowed from 71 % to 28 %. Whereas Taiwan had previously lost to Korea by 6.4 %, it turned around and exceeded Korea by 30 %.
一九八八年時，台灣產品形象輸給荷蘭五十分，去年，只輸了九分；輸日本的分數也由七十一分減少到廿八分；而與韓國比，更由輸六．四分反過來贏三十分。