Since starting to concentrate on developing its notebook brand in 2001, Acer has endured the agony of falling ODM orders as it made the transition from contract manufacturer to own-brand manufacturer, before last year finally achieving success and taking the leading position in western Europe's notebook computer market, thus becoming Taiwan's most representative value brand.
自 2001 年起專注於筆記型電腦品牌經營的宏，熬過從代工到品牌、ODM 訂單不斷流失的慘澹階段，終於在去年大放異彩，拿下西歐筆記型電腦市場的王座，成為台灣最具代表性的價值品牌。