Before the "Korean wave" broke across Asia, Japan and Bali were the leading tourist destinations in the region. About 15 years ago, though, South Korea began integrating tourism and television, building a powerful marketing juggernaut through series like Winter Sonata, Jewel in the Palace, and Full House.
「韓流」興起以前，日本、印尼峇里島是觀光客到亞洲旅遊的首選，大約從 15 年前開始，韓國將影視與觀光結合，從《冬季戀歌》、《大長今》到《浪漫滿屋》…，一路展現強大行銷力。