And the father image is undergoing change. Father's Day (celebrated on 8 August in Taiwan) is upon us once again, and while it has never been taken as seriously as Mother's Day, television and the print media have naturally taken advantage of the occasion to carry copious advertising designed to spur the purchase of all kinds of Father's Day gifts.
爸爸的樣貌也在改變中...... 一年一度的父親節又到了，雖然父親節向來不如母親節受到重視，但電視、報章媒體不能免俗地又要趁機大作廣告，促銷各種爸爸節的禮物；為人子女的，有人尷尬、有人嗤之以鼻、有人視而不見，但也有人絞盡腦汁，認真地在為父親選購禮物或安排活動。