Tsai Yuan-huang, a professor in the foreign languages department at National Taiwan University, points to the work of the Ideology Advertising Agency, which shatters the forms used in stereotypical product advertising, as representing the most out standing example of the work being done in the current advertising era and as best being able to reflect the mood and psychology of society.
台灣大學外文系教授蔡源煌，認為以數支「司迪麥」打開刻板產品廣告印象的意識形態廣告公司的作品，可以當作台灣現階段廣告創意的傑出代表，最能反映社會氣氛或心理。