Taiwan is a fast-changing market in which fad products come and go with very short life cycles. Portuguese egg tarts are the classic example. But the coffee shop chains hope that coffee, which has become something that Taiwanese, with their ever more westernized tastes, cannot do without, will be the key to a lasting marketing miracle. (Eric Lin / photos by Hsueh Chi-kuang / tr.
台灣的市場是個快速的市場，在「葡式蛋塔」成為短暫生命週期商品代名詞的今天，咖啡連鎖業卻以口味越來越西化的台灣人所離不開的咖啡做敲門磚，要打開長長久久的商品通路奇蹟。