"In Taiwan, businesspeople tend to think all you need to do to create a brand is unveil a bunch of products and market them heavily," says Lee. "But brand and name-recognition aren't the same thing. A product's notoriety doesn't necessarily translate into sales to consumers."
「台灣業者往往認為品牌的創造只要透過大量的產品曝光與大手筆行銷就可以達成，然而，品牌不等於知名度，產品知名度也不一定會自動轉換成消費者的購買行為。」