Lin Ku-fang says he is not advertising, but is issuing news reports. He's not making the news, but wants to use the most traditional means-- "word of mouth" --to sell his canon. To anybody worrying that perhaps sales may be flat, Lin Ku-fang has a confident reply, "The works of Laozi and Zhuangzi aren't hot sellers, but they're always on the bookstore shelves!"
林谷芳說，他不作廣告，只發消息稿，不「作新聞」，將以傳統的「口碑載道」來常銷經典，有人擔心這是否會滯銷，林谷芳則以一貫自信的態度說：「《老莊》雖然不是暢銷書，但書架上，總還是有的！」