Because of high costs, when the first McDonald's outlet opened in Taipei 12 years ago, its prices were high too. The price of NT $ 85 for a Big Mac attracted sharp criticism from consumer organizations, and in successive customer opinion surveys since then, price has always been the point on which customers express the greatest dissatisfaction.
成本偏高，因此十二年前台北麥當勞剛開幕時，它的售價相當高昂，一個麥香堡要八十五元，引來不少消費者團體圍剿。在往後持續的顧客意見調查中，「價格」也一直是顧客最不滿意的項目。