The industry excels at using sentimental appeals, Hsu notes, and is full of topics of social concern, such as public-service advertisements, environmentally conscious marketing, commercials aimed at bolstering a company's image (rather than pushing its products), etc. These have a good effect on social morality, and it's worth continuing to make the most of them.
政治大學新聞系教授徐佳士認為，台灣廣告擅長感性訴求，充滿社會關懷的主題，像公益廣告、綠色行銷、企業形象廣告等，都對台灣社會民心起了良性互動，值得持續努力發揮。