For old brands that have maintained a high standard of quality, each new development-packaging redesign, advertising, Internet sales, direct home delivery-represents another renewal. Whether changes are large or small, so long as the firms are willing to try some new ideas, they can create new value.
對素來堅持品質的老品牌來說，每一次委請不同設計公司打造新包裝、新廣告、攻入網路與宅配等新通路，都是一次革新，不論改變的幅度大或小，只要願意嘗試新觀念，就能創造新價值。