You really have to push your creativity to the limit to come up with unique ways to employ materials, visuals, colors, or surface treatments to create a distinctive brand, to differentiate the company from its competitors. "
要做到這點，往往得絞盡腦汁思考用特殊材料，或者視覺補強、色彩、表面處理等設計手法，來塑造品牌特性，形成與同業的差異，」謝榮雅說。