One operator went so far as buying fiber optic cables and microwave transmission vans so that the caller's image would appear on screen. He called the result a "show-in."
有業者為了應戰，已斥資拉光纖、買微波車，利用科技傳送，讓發言者的畫面立即出現在螢光幕上，稱之為「秀應（show-in）」。