"They can't harbor misguided fantasies." Rather than relying exclusively on design, he says they must make use of their marketing, distribution, branding and strategic resources. Asked about his own company's future, Hsieh says that Duck Image will be working with the Industrial Technology Research Institute, the Plastics Industry Development Center, the Metal Industries Research and Development Center to create new materials and a platform to share information.
直覺心法「台灣產業千萬不要因為得到設計獎，以為設計就是萬靈丹，而擁抱錯誤夢幻，」謝榮雅說，台灣產業未來不能單靠設計，還要加入行銷、通路、品牌策略等資源；大可也將與工研院、財團法人塑膠發展中心、金屬中心合作，開發特殊材料，並建置知識共享平台。