Lin Chin-shan, a 2007 recipient of the COA's Shennong Award, used to grow moth orchids and roses, but began growing flamingo lilies in 1997 in an effort to keep his business alive.
台灣流通的火鶴有上百個不同品種，掌握市場喜好是業者的最重要課題。商榮實業黃淑琴指出，日本人對火鶴的喜好四季分明──春天喜歡粉色系、夏天獨鍾清爽的綠色系，秋天偏好溫暖的茶色，冬天則以熱情的紅色最受歡迎。高雄縣綠色花卉運銷合作社理事長林青山，是 2007 年神農獎得主。