In contrast to McDonald's with its strategy of low-margin, high-turnover operation and using price reductions to win mass consumer hearts, the China Times after its price rise is looking to reposition itself in the market as a "high-price, high-quality" product, to try and differentiate itself from such papers as the Independence Morning Post and the Liberty Times, which have proclaimed a position of not raising their prices.
和麥當勞薄利多銷、用降價來貼近消費大眾的策略相反，漲價後的中國時報，卻祭出未來「高價位、高品質」的新定位，企圖和標榜不漲價的自立早報、自由時報等區隔開來。