Tenray Chou subscribes to this basic principle: "I'd rather be used by industry than manipulated by the government." News about new products can be "packaged" so that there isn't much of an advertising flavor to it.
周天瑞的原則是「寧為商業所用，不為政治所導」，產品介紹的新聞，還可以包裝一下，讓宣傳意味淡一點。