A war of brands and distribution "The biggest difficulty in building an international brand is customer service," says Wu Kuang-yi, general manager of 20-year-old Acer America, going to the nub of the problem.
品牌戰，通路戰「打國際品牌，客戶服務是最大難題」，已成立二十年的美國宏總經理吳廣義一語道破。