Another article reports that a majority of dedications and inscriptions written by party and state leaders, calligraphers and so on, are written in complex characters, and that shop signs and even advertisements for such products as skin cream, aimed mainly at local people, use complex characters to attract customers.
另一篇文章也表示，黨和國家領導人、書法家等題寫的繁體字碑匾比較多，而街頭市招，甚至是以本地人為顧客的「護膚霜」廣告，也以繁體字來招徠客人。