On December 3, 2006, mainstream record labels worked together with UniPresident Corporation, spending NT $ 30 million on holding the Urban Simple Life festival at Huashan Culture Park. The festival combined pop music with yuppie sensibilities, bringing in a huge crowd and considerable ticket sales.
2006 年 12 月 3 日，主流唱片業者與統一企業合作、耗資 3,000 萬元在台北華山藝文特區舉辦「簡單生活節」，將流行音樂與中產階級追求的雅痞口味結合，結果湧進上萬人潮，票房收入可觀。