As the TCMA explains, this is largely because the stallholders are long-experienced with traditional stalls, are generally older, and are not so well acquainted with creating brand images or marketing their products. This is compounded by being so close to Sanshui and Guangzhou Streets and having a fairly similar product range, meaning consumers may consider that making a particular point of going into this underground mall is insufficiently appealing.
市場處則表示，由於目前的經營者都是早期的傳統攤商，年齡層偏高，不擅長產品的形象塑造與包裝行銷，加上商品與鄰近的三水街、廣州街等同質性高，對消費者而言，特別走入地下街的誘因不足。