Peggy Chiao explains that distributors go to festivals all over the world to buy films, which must be shown in cinemas first if their makers are going to get much for their video or cable rights. Makers of films that aim for a broad audience appeal hope that by packaging their films as having been shown at film festivals they can stir up interest in video and other downstream markets.
分析小型影展興起的原因，焦雄屏說，片商到世界各影展買了很多影片，需要上院線，才能有錄影帶、有線電視的營收，所以就想到以影展包裝來帶動錄影帶等下游市場的方法。