Since the brand name, Hei Sung is associated with its two leading products, Hei Sung, a 7-Up like drink and Sha Shih, a root beer type, new innovations are marketed under different brand names. Two successful examples are Cherico and Oasis fruit juices.
最明顯的例子是，推出加味汽水時，不打「黑松」之名，而以「吉利果」為品牌。張道炷談起這樣做的用意：「飲料市場最主要的銷售對象是年輕人，年輕人喜歡新奇的東西，『黑松』是個老掉牙的廠牌，恐怕引不起他們的興趣。