Wally Chen says the two-brand strategy is able not only to respond to different cultural demands, it can also rely on two different price levels to respond to changes in economic cycle and thus stabilize the company's operations.
陳榮華說，雙品牌策略，不但可因應不同文化的需求，還能藉著不同價位，因應景氣的循環變化，使公司經營穩定。