In the conference's keynote speech, "Transition, Challenges and Opportunities for Magazine Publishing in the Coming Years," Kummerfeld pointed out that with the globalization of the media, international publishers such as Elle and Businessweek are prospering.
開幕典禮上，Kummerfeld 發表「未來雜誌出版的轉變、挑戰與機會」時提到，受到媒體全球化影響，跨國出版業者像是：Elle、Business Week 等，已如雨後春筍般發展。