Advertising both the Cloud Gate brand name and its content, the Dance Studios do not just attract parents who are loyal audience members. In fact, after their children have taken classes there, some parents take on the Dance Studios as their own business, using private funds to establish a number of branch studios.
掛出雲門招牌與內容的舞蹈教室，不僅吸引了雲門舞集忠實觀眾的家長，部分家長甚至在孩子上課後，更進一步以舞蹈教室作為一生志業，於是開始有民間資金進入，連鎖性質的分館陸續成立。