He is not sorry to see the back of McDonald's previous high-class status in the Taiwan market, for he sees its market potential after its prices come down: "In the USA there is a McDonald's outlet for every 20,000 people on average, but in Taiwan today there's only one branch for every 200,000 people. There's still a great deal of room for growth in this market."
對於麥當勞從前的高姿態定位，他並不留戀，他看到的是降價以後的市場：「美國平均二萬人口就有一家麥當勞，而台灣目前卻是二十萬人口才有一家，市場的成長空間還非常大」。