Faced with intense competition, in 1971, Wu accepted a theater manager's recommendation to only show second-run foreign films at Chin Men, charging only NT $ 6 for two films.
由於戲院競爭激烈，1971 年，吳義垣聽從一位戲院經理的建議，將全美轉型改播二輪洋片，2 片同映，並優惠票價，只收新台幣 6 元。