Wisdom is a resource Jou Jwo-ming also reminds students that products on the market are all success stories, but for every ten inventions, only three attract licensing inquiries from potential buyers because of the high cost of tooling, advertising, packaging, distribution, and royalties. The result is that only 1 % of patent applications successfully make it to the product stage.
智慧就是財產不過，周卓明也提醒學生，市面上看到的都是成功案例，事實上，發明的失敗率很高，十件發明品，只有三件會有買方詢問授權意願，因為其中涉及產品模組開發、廣告包裝、行銷通路、專利權等成本；因此申請專利一百件，最後可能只有一件可以商品化。