To overcome this mental barrier, amai's website not only explains to consumers how to measure the length and width of their feet but also provides the experiences of wearers with every type of feet. For example, for the hot-selling model with the bow described above, the website says that Ms. H, who has wide, fleshy feet and usually wears either a 36 or a 37, takes a 36 in this shoe.
為了突破這種心理障疑，在 amai 的網頁上，不但有教消費者如何精準測量腳長、腳寬的方法，還提供各種腳型的實穿經驗，例如前述的蝴蝶結熱銷款，網頁上就註明，腳板偏肉且寬的 H 小姐，平常穿鞋都穿 36 或 37 號，但穿這款鞋拿 36 號即可。