At the start of this season, the Elephants 'anticipated ticket revenues of NT $ 60 million, advertising sales of NT $ 50 million, team merchandise sales of NT $ 80 million and TV revenues of NT $ 30-40 million for the year.
門票收入六千萬、廣告招商五千萬、週邊商品八千萬、電視轉播權利金則有三千到四千萬之譜，這是開季初兄弟隊球團自己預估今年全年的業績。