The Wen image is of a benevolent, rotund man dressed in red official's robes, while Wu is pictured as a fierce black-faced god dressed in a suit of armor riding a black tiger.
他長得白胖慈祥，留著王綹鬍鬚，穿紅袍，戴相貂，手持「天官賜福」詔書，是商家每逢春節必懸於正廳的神像。武財神則是封神演義中正一玄壇元帥趙公明。與文財神相反，祂臉色烏黑、頭戴倒纓盔、身穿烏油甲，手持竹節鋼鞭，跨下還騎著一隻大黑虎。