Many manufacturers 'costs had risen and they were on the verge of raising prices, but when they saw that the market was in trouble they immediately cancelled the impending rises, or even made price reductions "disguised" as promotional discounts (see box, "The Forces Fuelling Inflation").
許多成本上漲，訂價也在調漲邊緣的商品，一看市場氣氛不對，立刻按捺住漲價的衝動，或是大舉促銷，變相降價。（請見「推動物價的手」一文）