Take Chang's "Greater Europe" as an example. Her asking price is US $ 10,000 per episode, which she feels is just about enough to cover her production costs. But the stations to which she is pitching her show are not sure that their advertising revenues would be enough to cover this amount, and so they are unable to come to a decision.
以張桂越的《大歐洲》為例，一集索價一萬美金，她認為這差不多只是製作成本，但電視台並沒有把握廣告收益能平衡，因而無法決定購買。