His head always wrapped up in his research, Wu had previously designed umbrellas with miniature LED lights both on top and on the periphery. His work with the Disney Company in designing umbrellas for kids had attracted attention from media giant CNN.
總是埋頭於研發的吳增榮，之前已設計在傘頂及傘緣裝設迷你 LED 燈的發光傘，並與迪士尼合作推出兒童傘，當時還引起美國 CNN 新聞台的注意並做專題報導。