Here the word "mother" is not used in the specific sense of the mother of a family, but instead describes a group of patient and versatile women volunteers who provide their services for free.
『家庭主婦』們，崔媽媽需要你。」這是免費提供房屋仲介服務的「崔媽媽專線」，徵求義工的一則消息，目標對準了「家庭主婦」。