With corporate chains the branches are owned by the central company, and each individual store has a manager appointed and supervised by the company.
直營式連鎖店的資金全由總公司提供，所有權、經營權為總公司所有，促銷、人事、價格、商品亦全由總公司統籌，管理較易，競爭力強，但需要有龐大的資金和足夠的管理人才。