They referred to him affectionately as "Little Chiang." Business was not good at the beginning, as the location had some problems. It was cramped and had no air conditioning. In the summer, it was hot as a furnace, and the heat and stench drove off many book lovers.
光華商場初期生意並不好，主要是地理位置欠佳，空間又小，到了夏天，整個商場宛如一個大火爐，又無空調設備，熱氣加臭氣薰得讓人受不了，嚇跑了許多愛書人。