At the end of 1996, in the face of rising paper prices, both the China Times and UDN raised the cost of a newspaper from NT $ 10 to NT $ 15. But the Liberty Times did not follow suit, and its low-price policy has shown definite results.
九五年底，中時、聯合為反映紙價成本，將日報從十元漲到十五元，但自由時報並未跟進，低價政策果然奏效。