But for a self-produced work like Fire Ball, where the company is involved in every step from concept and planning through production and marketing, work can take more than three years, and the funds required can be over NT $ 100 million. It's a high-risk undertaking, but if the marketing is handled well, the profits and brand recognition that can be built through this kind of work leave contract work for dead.
而像《紅孩兒決戰火燄山》這類從構思、企劃、製作、行銷等細節都要全程參與的自製片，每部至少要花 3 年以上，所需資金動輒上億，風險很高，但若行銷得宜，獲利和聲譽形象的建立，都遠非代工所能比擬。