Su, who took charge of the awards two years ago, watched the event grow into an international affair as Lite-On's empire expanded. Consequently he proposed the "brand operating model" idea, expanding the Lite-On Innovation Awards onto the international stage. Perhaps it may even become the Oscars of the design world, rivaling the three major design awards.
兩年前接手光寶創新獎的蘇怡任，看到這項賽事隨著集團的版圖擴張而逐漸成為國際賽事，於是提出「品牌操作模式」的構想，將光寶創新獎推展至國際舞台，甚至成為設計界的奧斯卡獎，與 3 大設計獎媲美。