In 1995, the company was preparing to move to a new location and asked its patrons to write or draw a description of their ideal bookstore, one that they'd never before seen in reality. Eslite was quickly inundated with proposals that included a seaside bookstore, a park bookstore, a treehouse bookstore and even a mobile bookstore.
發想起源於一九九五年，當時誠品為了要換新家而舉辦一項「看不見的書店」徵文活動，希望讀者把心目中理想的書店，用畫或寫的呈現出來，沒想到收到很多迴響：海邊書店、公園書店、樹屋書店，甚至「行動書店」......，應有盡有。