But, no matter how technology advances, the dynamics of developing television and broadcasting still depend on human wisdom. It is this wisdom that enables spiritual life to be enriched and social conditions to be improved through broadcasting. "The annual presentation of the Golden Bell awards in the Republic of China is aimed at recognizing in public outstanding workers in broadcasting and television circles.
但是，無論科學技術如何的進步，支配廣播電視發展的動力還是『人』；也只有依靠人的智慧，才能使我們的廣播和電視節目，更能充實我們的精神生活，發揮它的社會功能，推動社會的進步。