Many cultural scholars who have studied "cultural imperialism" argue that, at the same time that Western countries export large amounts of programming, receiving countries 'cultural values and ideologies will show a trend toward increasing similarity. In this case, in the 1990s--when electronic media appears to be growing "without limit" --are the peoples of program-importing nations being overrun, and becoming estranged from their own cultures?
文化學者多年來研究「文化帝國主義」，認為西方國家在大量輸出影視節目的同時，接收國家民眾的文化價值觀和意識形態可能也有同質化的傾向；那麼在電子媒體「無量」上漲的九十年代，節目輸入國的民眾是否更無招架之力，對本國文化益形陌生了呢？