For its main customers, the Taiwanese, the Hong Kong Tourist Association has unveiled a "Hong Kong a la Carte" campaign with special low prices and discounts in order to lure the Taiwanese spender.
香港旅遊協會針對主顧客﹘﹘台灣的消費者，還推出「香港優惠通」活動，頻以低價及折扣優待訴求，來吸引國人赴港旅遊、購物。