Now, like coy maidens, Taiwanese publishers are making subtle advances on the mainland, wanting to compete in the industry, but trying to avoid the unwanted attentions of the authorities. Already two companies are having a major impact on the market, despite not originally being in the publishing industry-Choice Lithograph, through their logistics arm, and CyberMart with their Infotopia chain of bookstores.
但耐人尋味的是，在這一場大陸「猶抱琵琶半遮面」的市場競逐中，業外資金「賽博數碼」資訊賣場成立連鎖書店「知識天地」，以及秋雨集團經營出版與物流仲介平台，才是台商進軍大陸出版業的重頭戲。