Globalization has transformed local economies, and people have weak connections to the places in which they live. They don't get involved in or identify with their communities. Desiring warmth and authenticity, many people head back to the land looking for sources of history, memory, and experience. They also seek to create new values and a sense of community in order to oppose the modern environment of fragmentation and vacuity.
全球化過程造成各地社會經濟轉變、人與自己所居之地關係淡薄，也缺乏感情投入與認同；為了尋求親密性與意義感，許多人於是回歸小地方，尋找歷史、記憶和體驗的源頭，並創造新的價值和社區認同，以對抗片斷化、虛無化的現代情境。