In Kuo's view, two issues had to be addressed when they introduced the program to the public--it had to work, which was an operational issue; and they had to present it, which involved marketing.
面對「作秀」的質疑，郭雄軍認為，「作秀必需拆成兩部分，就是要『作』也要『秀』；作是經營，秀是行銷。」