"If a chain is directly operated, management and control is easier. The fact that we were able to become profitable with Starbucks in Taiwan within three years, establish the brand, and complete preparations for the future, has everything to do with the fact that we manage the chain directly," he says.
「連鎖店的直營形式讓管理、控制更為容易，星巴克可以在三年內達到賺錢、建立品牌、完成未來佈局，與直營方式絕對有關，」他說。