The founding of Apple Daily in 1995 gave impetus to a trend among Hong Kong's Chinese-language newspapers toward lowbrow content and a preponderance of pictures over text (and even inventing news). Today, the three largest-selling newspapers in Hong Kong are all of this type. The remaining Chinese-language papers hold less than 30 % of the market.
一九九五年蘋果日報的創刊對香港中文報業的低俗化及圖像化（甚至造假新聞）起推波助瀾的作用，目前香港市場上三份銷量最大的報紙都是這類報紙，銷量佔整體的七成以上，其餘近十份中文報紙的銷量只有不到三成。