According to the PRC's national statistics bureau, total sales in the restaurant industry in 2002 were in excess of RMB500 billion, an increase of 16 % over the previous year. This enormous appetite is what is drawing so many restaurateurs to the PRC. It is also creating a high-end market for dining in which the behavior of firms and customers is very different from those at the lower end.
根據中共國家統計局資料，中國大陸二○○二年的餐飲業營業額已經突破五千億人民幣，並以百分之十六的亮眼成績增長，龐大的消費市場成為台灣各家餐飲進軍海外的重要市場。