Their goal has never been profit, as the shop itself reveals: There are chairs set out for people to read, listen to music, or just chat, and the shop has evolved into an off-campus gathering place and intellectual focal point, or just a place where students at a loose end can spend some time in a genteel and welcoming atmosphere.
因此這間不以賺錢為目的的書苑，到處放置著座椅，讓人看書、聽音樂、討論，逐漸在校園外形成一個社群聚集、思辯的場所，或是學生尋人尋物、打發時間的溫馨小窩。