The common people worship him as a god and have raised many temples in his honor, one example being Taipei's popular Chih-nan Kung, or Hsien Kung Miao. He is also the patron deity of various occupations, including barbers, fortune-tellers, ink makers, and even beggars.
民間百姓信仰他，立廟奉祀，像台北名勝指南宮（仙公廟）就香火鼎盛；同時呂洞賓也是不少行業的祖師，如理髮、算命、製墨業者，甚至乞丐都拜他。