A blank blueprint: A son of the soil from Lungtan Rural Township, Chang knew from his early years that Taiwan's agricultural technology was highly refined, but that the small farmer system fragmented the land, so that with small plots and high manpower costs, production has become increasingly expensive.
一紙空白的藍圖龍潭鄉農家子弟出身的張哲發，早年即有感於台灣農業生產技術雖然精進，但發展小農制的結果，土地過於分化，地小加上人工貴，生產成本日益高漲。