The township has long been in fierce competition with its neighbor, Chihshang Township, which also has a strong reputation for rice farming; for decades Chihshang biandang, or boxed lunches, and their top-quality rice have sated the appetite of many a Taiwanese, but now Fuli is striking back through their successful entry to the Japanese market.
事實上，富里長久以來都和隔鄰的稻米強權──池上──保持著競爭的關係。幾十年來，池上便當挾著優質米招牌攻佔國人的脾胃，這一次，富里人靠著外銷日本終於扳回一城。