Take for example the Wu-Mu ramen gift box. The base color of the outside of the cardboard box is black, against which are set images of rolls of white noodles. The style is bold and up-front, the concept clean and concise. This shell adds considerable value to a product that is in fact sold at a very ordinary price.
以五木拉麵的禮盒為例，紙盒外觀為黑底、中間環繞一圈圈平直工整的白色麵條圖案，造型大方，意象簡潔，這款新設計也為平價拉麵創造了新價值。