Take I Mei Foods, one of Shen Lu pai's accounts. Because I Mei largely sells traditional local foods, Shen's advertisements for them use a lot of Taiwanese dialect to make them stand out. It's because of these advertisements that many people now use the Taiwanese term for peanut popsicle even when conversing in Mandarin.
像他代理的義美食品，由於以本土、傳統的食品為主要市場策略，他的廣告就採用了許多台灣方言來凸顯趣味，像現在大家都把花生冰棒叫做「土豆仁枝仔冰」，就是他的傑作。