Local papers must have local character. The headline of a Kaohsiung newspaper should be about Kaohsiung. They cannot aspire to competing with the majors for readership or advertising revenues. Huangfu Ho-wang notes that a number of papers in central and southern Taiwan, such as Kaohsiung's Commons Daily and Tainan's China Daily News, all have long histories.
「參加競爭者要有自己的想法」，南方朔說，地方報就要有地方特色，高雄報紙的頭題就該登高雄的新聞；不要和大報比張數、也不要想有幾億的規模。