A sentence in Paul Hawken's Ecology of Commerce served as a wake-up call for Chang. Hawken wrote that when the ecology is being trampled underfoot, businesses are the only ones with the wherewithal to reverse the march towards destruction of the global environment and society.
尤其讀到保羅・霍肯（Paul Hawken）在《商業生態學》裡所寫的一句話，更讓他深受感動。那句話是：「當生態遭到破壞的時候，企業是『唯一』足以翻轉地球環境與避免社會走向墮敗的機構！」