Faced with this situation, director-general of the Government Information Office, Dr. James C. Y. Soong, and other GIO officials in charge of the movie industry, decided that the emphasis on form would be replaced by a policy of upgrading the local film industry to international standards. It was hoped that such a policy would improve the artistic content of movies and add a badly needed aura of authority to the awards.
民國六十八年，新聞局局長宋楚瑜，以及他所領導的新聞局電影處工作人員，基於對電影藝術的愛好，及對中國電影事業的期望，決定突破以往形式，擴大金馬獎活動，使金馬獎朝向「專業化」、「藝術化」及「國際化」的目標邁進，藉以確立它的權威性。