Enson took the impetus provided by this client and moved gradually from contract manufacturing to brand development and eventually into direct interface with consumers with the opening of their Rain Story outlets. In the process they have discovered the tastes of the Taiwanese public, as well as helping them discover the umbrella's aesthetic side. "In the past, there were only two considerations when purchasing an umbrella: cost and effectiveness.
在客戶的推波助瀾下，榮雙一步步從代工、品牌，再走入消費者的世界，並藉由「雨傘概念店」RAIN STORY 直接探觸市場、掌握消費者喜好，且逐漸改變國人對傘具的觀念。