"Let the cold TV be warmed by human feelings and a life aesthetic" -this is the bold program adopted by Hannspree to reflect consumers 'tastes and interests. With an outlay of NT $ 5.5 billion aimed at acquiring rights from the American NBA and Disney, Chiao Yu-chi, concurrent chairman of Hannspree and HannStar Display Corporation, personally made repeated trips to the US to carry out negotiations.
「讓冰冷的電視擁有人文內涵與生活美學」──這項自許以革新生產來反映消費者生活品味和興趣的大膽嘗試，耗去了 55 億台幣的資本額，而為了爭取美國職籃和迪士尼等的授權並拓展美國市場，身兼瀚斯寶麗和瀚宇彩晶董事長的焦佑麒更親自多次前往美國進行談判。