To everyone's amazement, the biandangs were a huge hit. A biandang war erupted between the main convenience store chains, from which both President and Fenqihu profited further, with the town able to sell 200,000 meals a day through President's more than 4000 stores. This was not only good for business at 7-Eleven, it put Fenqihu back in the public eye.
之後，一場便利超商的便當促銷大戰，更讓統一與奮起湖雙贏：奮起湖便當透過全台統一超商四千多家門市，一天可賣出 20 萬個，不僅帶動 7-11 的業績，也再度打響奮起湖的名號。