"We are mainly going all out to establish a good image," reflects Su Chun-wei, station chief of the Green Cross fleet. For the service industries, word of mouth is paramount. Passengers often select a fleet based on their relatives 'or friends' experience or based on general impressions. Currently fleets that often promote the public welfare and social services are better able to garner the public's trust and support.
「我們主要是拚形象」，「綠十字」基地台台長蘇俊偉表示，服務業口碑最重要，乘客選擇品牌時常根據親朋經驗或一般印象，所以目前以一些平日熱心公益、社會服務的計程車團體，較受乘客信任與青睞。