One variety of C2B business allows shoppers to custom order a product, selecting features that meet their own specific needs. This is the model employed by the US computer giant Dell Computers.
第一種是自助式的，譬如消費者自行指定產品組合方式，讓廠商依單生產，美國電腦商站巨擘戴爾可算此種模式的佼佼者。