For example, the ROC Tourism Bureau in 2002 promoted the slogan "Taiwan--Touch Your Heart" as part of the effort to double tourist arrivals, with the word "Taiwan" written in Chinese-style brush strokes. The letters were really a meticulously designed drawing of a guest being welcomed and served tea, displaying the spirit of a tourism that "honors the guest."
例如交通部觀光局在 2002 年為了「觀光客倍增計畫」，推出了「Taiwan Touch Your Heart」，以毛筆筆觸寫出的 Taiwan，其實是一幅精心設計的奉茶待客圖，充分凸顯出「以客為尊」的觀光服務業精神。