Ku has no interest in academic exposition, and instead tags each of the designers he profiles with a phrase emblematic of their design philosophies-fashion and the times, fashion and morality, fashion and sex, fashion and feminism .... Each of these explorations is dressed up in a beguiling sugarcoating of pop lingo for readers too lazy to think.
辜振豐無意於學術性的書寫，卻為每位設計師找到一個哲學象徵符號，「時尚與時代」、「時尚與道德」、「時尚與性愛」、「時尚與女性主義」......，各類有趣的探討都包裹在令人眼花撩亂的流行符碼糖衣下，偷渡給懶於思考的讀者。