After much deliberation, Tu thought, "Why not give up the idea of our own stores and concentrate on our role as the middleman?" He felt that open and excellent service that cut through the layers of large and small wholesalers to directly deal with retail outlets and share in their profits was the way to go.
多番衡量下，杜書伍認為，何不放棄「自己開店」的迷思，專心定位為一個中介者，以開放的態度和最好的服務，不透過大小盤商的層層轉手，而直接和每一家門市做生意，也分享每一家門市的利潤？