The lack of pollution, excellent farming methods, the farmers 'association's public eschewing of pesticides, and their decision to solely plant the Kaohsiung # 139 strain of rice have all played major parts in Fuli's hitting the big time with its rice.
無污染自然條件及優異栽種技術，再加上農會宣導棄用農藥，並且單一種植高雄 139 號水稻的策略獲得農民認同，都是富麗米脫穎而出的重要原因。