"We also put a lot of stress on providing a comfortable environment. For instance, we separate off the smoking section completely with glass panels." Victor You says it is this refined approach that distinguishes Barista most clearly from its strongest competitors, Starbucks and IS. But the area of competition which attracts most attention is between the "unsegmented" chains, with their one-size-fits-all approach.
「我們也特別重視環境的舒適度，只要是吸煙區，我們完全以玻璃罩區隔，」游宗堉說，精緻的路線也是他們與強大競爭對手星巴克、伊是咖啡最大的區隔。