With a simple and honest look of a farmer, matched with authentic Taiwanese and heavily accented Mandarin, he was extremely effective at using local flavor to add to the persuasiveness of the commercial.
他憨厚、實在的莊稼形象，配上一口土味十足的台灣國語和道地的閩南語，充分發揮了鄉土趣味，加強了廣告說服力。