The accuracy of their market intuition, the precision of their audience targeting, and their non-stop efforts to generate media buzz led to an enthusiastic reception at the box office once the film was released. Formula 17, which had had a production budget of about NT $ 4 million and a promotion budget of about NT $ 1 million, ultimately grossed nearly NT $ 8 million at the domestic box office.
由於市場判斷準確、觀眾設定清晰，加上不斷地在媒體上掀起宣傳話題，影片推出後票房反應熱烈，讓這部成本約四百萬、宣傳花了一百多萬的小成本國片，締造了全台近八百萬元的票房佳績。