A series of articles carried in the Korean newspaper Chosun Ilbo from 1975 to 1977 called "The Ideology of Koreans" created a stir for its bold viewpoint and keen analysis. In 1977 the articles were published in book form and sold 25,000 copies, becoming one of the year's best sellers.
韓國朝鮮日報論說委員李圭泰，從一九七五年到一九七七年，在朝鮮日報發表連載長文「韓國人的意識型態」，由於觀點大膽、剖析銳利，連載時就造成轟動。一九七七年二月，這些文章結集出書，不到兩個月就售出二萬五千套（上下兩冊），成為當時有數的暢銷書。