Because at that time there were prize competitions for yi-ko, the merchants would try to win by inviting scholars to take part, imparting the additional and rare elegance of the literati to the culture of the temple.
在當時因為藝閣設有競賽獎賞，商家為拔得頭籌，多邀請騷人墨客參與，為廟會文化添附一番少有的文人風雅。