The cinema concentrates the audience's attention completely on the movie itself. Movie critic Chris Wang notes that scholars, when doing research on how films effect emotional interaction among viewers, all describe watching movies as "a kind of rite."
影評人王志成表示，研究觀眾看電影時如何與電影發生情感交流的學者，都喜歡把「看電影比喻成一種儀式」。