The top-selling martial arts games in Taiwan today are "Proud Smiling Wanderer" and "Return of the Condor Heroes," from InterServ International. According to InterServ's Avis Tang, "The conventional wisdom is that advertising in the gaming magazines is the only way to market a game, but in fact there are other ways of going about it. The best alternative method is to establish tie-ups with companies from other industries.
台灣武俠電玩行銷最廣受矚目的，當屬昱泉國際的笑傲江湖及神鵰俠侶，昱泉國際行銷總監湯昱仁指出，「打破電玩行銷只能在電玩雜誌或電玩節目登廣告的做法，異業結合更是推銷電玩商品的最佳途徑。