Hsu has observed that Japanese customers are in the minority: More than 80 % of customers are Taiwanese. They are of all ages. Those who are over 60 are largely interested in books on literature and astronomy. Informational magazines about collecting or hobbies grab the attention of young men, and young women like the books and magazines on topics like beauty, fashion, crafts, and cooking.
許絢音觀察，除少數日本人外，客群裡有八成以上是台灣本地人，從老到小都有，多數六十歲以上老人家喜愛文學、天文科學方面的讀物，而資訊性強，或關於收藏、嗜好類的日文雜誌頗獲台灣年輕男性青睞；至於年輕女性，則偏好美容服飾、手工藝、料理等生活叢書及雜誌。