As Liu explains: "When you buy media, you have to look at the operations multiple. You can sell a television station for about ten times operations value, and a newspaper for seven to eight times, but a radio station you can sell for 14 times the value!"
劉恕曾說，「買媒體要看營運收入倍數──電視大概可賣到十倍，報紙七到八倍，電台則可賺上十四倍！」