Drinking with Qi Baishi In performance arts, where you need a lot of people and production costs are high, licensing and merchandizing can only cover a small portion of expenses. Yet for those cultural and creative industries where the sensation of live performance is less important, such as fine arts or publishing, a combination of printed materials, recordings, films and Internet sales can bring outstanding profits.
與齊白石乾杯對於投入人數眾多、製作成本高的表演藝術，衍生性商品的產值可能只佔收入的一小部分，然而對「現場感」要求較低的文化創意產業，如美術、出版等，仍可以透過印刷、錄音、電影、網路等科技的結合，帶來傲人的利潤。