In order to really pull in the visitors this year, they're changing the focus a bit from past years. Instead of being mostly about the springs and the flowers, the main emphasis will be on Atayal Aboriginal culture and environmental tourism. Says Mayor Chang Chin-jung, the hope is that this way people will get to understand more about the many faces of Wulai.
為了行銷觀光，已經連續舉辦四年的烏來櫻花祭，有別於往年以溫泉、櫻花為主軸，今年改以泰雅文化、深度生態旅遊為訴求，鄉長張金榮說，希望藉此讓遊客能多面向地認識烏來。