Compared to today's displays on trucks of new goods by some automobile or wedding companies, the old yi-ko adverts might not be so direct but they were rich in subtle interest and human feeling.
較之今天一些機車行、婚紗公司，原封不動地將機車、禮服擱在卡車上參加繞境，古早的藝閣廣告訴求或許不夠直接，卻蘊含富饒的趣味、人情。