Delivery, branding, mechanization, and creation of a distribution center have all been developed as part of their effort to take a bigger piece of the local pie, and recently the farmers 'association reached an agreement with a major television shopping channel, making Fuli Rice the first brand of rice in Taiwan to be sold on TV.
宅配、品牌塑造、成立展銷中心、機械化，都是富里進攻稻米市場的法寶，而最近，富里農會更與電視購物頻道達成協議，讓富麗米成為全台第一個上電視行銷的米。