Chiu chose to establish the station in 1993 to take advantage of the July 1994 launch of the APSTAR-1 satellite. Finally, he chose to start broadcasting in September because that is when advertising agencies plan their next year's advertising sales.
而選擇在一九九三年成立，是因為預知一九九四年七月「亞太一號」衛星將升空；選擇九月開播，是因為恰好趕上各廣告公司安排下年度業務計畫的時間。