According to Nielsen's annual media survey, overall readership of Taiwanese newspapers fell from 65.8 % of adults in 1998 to 43.9 % in 2008.
報紙下場之悲慘亦不遑多讓，根據尼爾森每年例行的「媒體大調查」顯示，台灣報紙的整體閱報率從 1998 年的 65.8 %，降到 2008 年的 43.9 %。