Television shows introducing this year's nominees received high ratings, and a magazine which took a readers 'poll on the films was swamped with postcards.
電視台播映提名入圍影片的片段和簡介，收視率甚高，廣告也滿檔。報章雜誌舉辦有獎猜謎，大批明信片讓郵差先生忙碌不堪。