A few years ago there was a series of ads for vans featuring the "new man" --a guy who is happy to share the housework, places great importance on family life, and isn't reticent about expressing his inner thoughts and emotions. These popular adverts sparked a lot of discussion about gender relations in Taiwan.
幾年前，台灣出現一系列以「新好男人」為訴求的房車廣告，塑造出一個樂於分擔家務、珍視家庭親密關係、勇於表達思維與情感的男性角色，廣受歡迎，也帶動社會對相關的兩性議題廣泛討論。