In their own talks, Michael McCarthy, president of IDG's Web Publishing, as well as Filipp and Cappo, shared their knowledge of the Internet, market surveys and advertising, respectively.
Burda Media 市調總監 Filipp、國際廣告協會總裁 Cappo、IDG 集團網路出版公司總裁 Michael "Mac" McCarthy，也分別在演講中，提出關於市調、廣告和網路方面的專業知識。