Wei Chien-yi, starting out on the Yahoo online auction website in 2003, opened up a small shop in the Tunhua South Road area a little over a year later to terrific success.
2003 年從雅虎網拍起家的魏籤懿，一年多後就台北敦南精華地段開了間小店，成績斐然，還經常受邀擔任青輔會、紡拓會講師，傳授創業與打造品牌的經驗。