Taipei Sea World devotes particular care to designing promotional activities that will spark public interest in sea creatures. For example, they selected 12 types of fish whose "personality characteristics" resemble those associated with the 12 signs of the Western zodiac (a popular fad in Taiwan these days).
台北海洋館為了提高人們對海洋生物的興致，也精心設計許多行銷活動，像是選出個性與十二個星座相近的代表魚種，藉由代表不同星座的魚種，讓參觀者進一步了解魚類的生態知識。