In January, 2002, Taiwan joined the World Trade Organization (WTO). The market was opened up and imported fruit began pouring into the country. On the one hand Taiwan agriculture was facing ruthless global competition, but at the same time it now had the opportunity to market its products globally on an equal footing.
2002 年元月，台灣加入 WTO（世界貿易組織），市場開放、進口水果長趨直入，台灣農業一方面面臨殘酷的全球化競爭，一方面卻也有了銷往國際市場的平等機會。