He points out that the industry is a service industry with a high concentration of manpower, which accounts for 60 % of costs. After taking out rents, administration, and equipment, net profit is only about two percent.
他指出，廣告業是一種高級人力密集的服務業，人事費便佔成本的百分之六十，扣掉房租、行政、設備折舊等費用，純利大約只有百分之二。