To promote his books in the mainland, Liu Yung goes on three-week lecture tours twice a year to promote his new releases. For his part, Lin Ching-hsuan has visited more than ten mainland cities and 100 universities. The two lecture in huge auditoriums, and sometimes the audiences are so large that there has to be increased security to maintain order.
越過海峽後，劉墉一年要進行兩次為期三週的新書宣傳演講，林清玄則走遍大江南北數十個城市、一百多所大學，兩人演講場面浩大，聽眾有時多到要出動公安維持秩序。