"My strong point was always music production, but after starting the company I had to start thinking about marketing and promotion to give a record a chance in the market," Lin says. In addition to the usual promotions used by mainstream artists such as music videos, ads, and CD signing events, Lin says his artists have more creative ways to expand their audiences.
「我過去的專長在音樂製作上，但成立公司後則要更考慮行銷、宣傳，作品才會在市場有機會，」林暐哲表示，他們除了不排斥拍 MV、上通告、辦簽名會等主流藝人常使用的手法外，還會以各種主流公司想不到的靈活創意手法，來擴展聽眾群。