"Local firms, on the other hand, are much more flexible with their advertising expenditures, supplementing or cutting back as the situation demands," Song says. This puts more pressure on the small and medium-sized agencies that serve domestic clients. When clients cut back, advertising agencies are forced to expand their areas of service in their struggle to make ends meet.
「本土廠商相對的在廣告費用的撥用上，就顯得隨機與彈性」，他說，這使得一些以服務本土產業的中小型廣告業者蒙受的業績壓力格外沈重。