Project Insight and Creativity Tool Box In Stan Lai's Creatology, published in mid-2006, renowned director Stan Lai shared with readers his wealth of experience working in theater. The book, which the publisher called "the first practical handbook to break creativity down into rules and steps," inspired enthusiastic discussion of so-called "creatology."
知名導演賴聲川在今 (2006) 年中出版了《賴聲川的創意學》，娓娓道出多年來的舞台創作經驗，被書商譽為「國內第一本將創意規則化、步驟化的實用工具書」，並帶動了一股「創意學」的風潮。