Very different, in other words, from the standard image of the Taiwan-style pallbearer, shuffling around in flip-flops while chomping betelnut and puffing on a cigarette. In addition to promoting a professional image for their funeral directors, the big funeral firms have introduced a more transparent system of charges.
除了推出專業禮儀師形象，大型業者的改革還表現在價格的透明化，包括推出類似人壽保險保單的「生前契約」，每張售價大約十二至十五萬元左右。