Take the case of a young couple deciding how they should feed their baby. From the start of the pregnancy, the couple is exposed to ads for powdered milk, with one thing in common: they all use a cute, soft, very plump infant, which seems to say, "Just use this kind of powdered milk and you can be like me!"
以一對年輕夫婦選擇如何哺育新生兒為例，從媽媽懷孕開始，他們每天在電視上接受不同廠牌的奶粉廣告。牌子雖然不同，但是推銷的重點都是以白皙可愛、胖胖柔柔的嬰兒為主，美妙的畫面告訴即將為人父母者：「只要吃這種奶粉，就能像我這樣。」