to the new directors, whose names became box office dirt. Some of them left the industry altogether. Tao Te-chen moved with his family to South Africa, Tseng Chuang-hsiang went back into teaching and Chang Yi took up ceramics. Others stepped into advertising or television, such as Ke I-cheng and Chen Kun-hou who set up their own media company.
票房掛帥的片商在新電影一部部垮台後，對新導演下達了「封殺令」，被視為票房毒藥的新導演，有的離開了電影圈：像陶德辰舉家移民到南非、曾壯祥回到學院教書、張毅轉向琉璃的創作；有的踏入廣告界、電視圈，譬如柯一正、陳坤厚便自組了傳播公司。