Hsieh decided to form his own diving equipment company and manage it part time, and got other divers to invest in the firm. Business soon picked up, and Hsieh eventually made it a full-time responsibility.
公司成立之後，由於每個股東都各有事業，不可能分心管理公司，謝新曦既是提倡者，只好負起較多的責任。他把部份農場業務交給家人處理，每天撥出半天時間來經營潛水器材公司。