The pace of change is so quick that new products are put on the market even before consumers become familiar with the old ones. "Taiwan is the window on the Chinese market place," asserts Yang Yao-ming, president of the Health Food Association of the ROC. Because it has a sufficiently large population and a relatively high average income, Taiwan is seen as an ideal test market for nutritional supplements.
「台灣是華人市場的窗口，」中華民國健康食品協會理事長楊燿銘指出，由於台灣兼具人口數夠多、國民平均所得夠高兩種優勢，被視為健康食品的優良測試市場；再加上台灣人喜新厭舊的一窩蜂習性，更是最佳「白老鼠」，因此，一有保健產品問世，廠商馬上就會引進測試。