However, with the rise of Eslite in the 1990s, Kingstone has been feeling the competition. Last year, Kingstone enlisted Neil Peng as its marketing and creative director, hoping to put a finger on the pulse of the cultural world and redefine the scope of its business.
只是，一九九○年代誠品崛起後，金石堂無論在氣勢及企業形象上都逐漸落居下風。去年，金石堂延攬創意人馮光遠擔任行銷創意總監，企圖擷取其廣泛的文化界人脈與活絡創意，讓老店拉出既有的框架，向上提升。