Established in July 2008, Nong-Li produces a range of leisurewear-including T-shirts, hats, scarves, and backpacks-that emphasizes the "rustic" character of the brand (the nong of the name means "agricultural" in Chinese), right down to the shirts being packaged in resealable bags like dried plums, as though they were farm produce.
創立於 2008 年 7 月的農麗，高舉「以農『麗』國」的口號，明明賣的是 T 恤、帽子、頭巾、背包… 等休閒服飾，卻硬是要自稱「農產品」，暱稱農麗的愛好者為「農友」，甚至還把 T 恤裝進蜜餞的封口袋包裝，當成農產品販售。