Each sales clerk has a book in which is recorded the names and buying preferences of regular customers, which makes service more personable and efficient.
甚且，芝麻還要求把熟客的姓名、背景、偏好及其他有關資料記錄下來，以後顧客上門時，就都能親切地招呼，且針對其愛好介紹新產品。