The most important value for TSMC is "innovation." Morris Chang expects his colleagues to make innovation and change their normal work pattern. He has even set up an Innovation Award and Customer Partnering Award. Each year he distributes award money in line with profits and the Innovation Award program has given out a record NT $ 10 million.
此外，「創新」是台積電最重視的價值，張忠謀期許同仁把創新、改革當做日常工作，甚至設立創新獎、客戶夥伴獎，每年並依盈餘頒發獎金，還曾創下頒發一千萬元創新獎金的紀錄呢。