Sung says that on average Taiwan's retail market generates annual sales of NT $ 3.2 trillion, only NT $ 30 billion of which (about 1 %) originate with virtual sales channels such as TV, the Internet and mail-order catalogs. Consequently, Sung believes that virtual channels still have a lot of room to grow.
宋湘嵐指出，台灣零售市場的規模每年平均高達三兆二千億元，其中電視、網路、型錄等虛擬通路的規模約有三百億元，只占零售市場百分之一，應該還有很大的成長空間。