Asustek general manager Eric Chang argues that design enhances a brand's image, but acknowledges that its effects on business aren't immediately quantifiable. He believes that design has played an important part in the rapid growth of his company's profits.
以國際設計大獎常勝軍的華碩和明基來說，華碩總經理張恩白表示，設計對品牌形象具有加分作用，對商業效果則一時很難量化；但華碩獲利成長速度如此快速，設計無疑扮演了很大角色。