Wu's misgivings were confirmed by an experience he had a few years ago. He had helped a company that produced free-range chickens develop a brand, which he heavily promoted in the run-up to the Lunar New Year. As he had anticipated, sales were very good. But, as soon as the holiday passed, the company decided to stop supplying him.
這些顧慮其來有自，幾年前吳靜鴻曾幫一位土雞業者打造品牌，在農曆年前火熱推出，果真創下銷售佳績，但年後立刻斷貨，因為業者想收回自己賣，害他被通路商罵到臭頭。