These would increase the magazine's income and lower its costs, and even more importantly they would give readers the impression that the magazine is lively and well-circulated, making it seem less propagandistic in nature. Also, seeing the advertisements of foreign periodicals is interesting, and through them you can indirectly come to an understanding of the level of consumption there. Time and Newsweek, for example, always have appropriate advertisements.
最重要的是廣告多的雜誌給讀者的印象是銷路好，活潑、較無文宣之味道，另外一點是因為有時閱讀外國刊物的廣告，也是一種趣味，可間接瞭解該國消費水準等，例如 Newsweek、Time 等均有適當之廣告。