Small-scale builders tend to finance their construction projects with the land on which they are building. Because they are so small and lack the necessary finances, "more often than not they start new projects with only one-tenth of the necessary capital," continues Yang.
這些習慣用土地融資來作開發案的小型建商，由於規模小、資金少，「往往僅有十分之一的資金就推出新案，」楊宗憲指出，「除了少數體質好的公司外，許多公司為了從購屋者手中搶錢，只搭了富麗堂皇的樣品屋，就開始大打預售廣告。」