That was back in 1898, and as the shop has developed its range of goods has of course expanded, so that it now sells popular Western-style bread and cakes, Japanese mochi and bean-jelly sweets, and Hong Kong Laopo pastries.
新復珍於光緒二十四年（西元一八九八年）正式開店，發展至今，商品當然不只竹塹餅一樣，它也融合了西式的麵包、甜點；東洋的麻薯、羊羹；港式的老婆餅之類的時興食品。