Many places, in fact, are operated for other than strictly commercial reasons: to provide a congenial place for friends to chat, to display the owner's aesthetic taste or to promote cultural activities like art, literature or film. Some even offer classes.
業者當中，當然少不了攀風附雅，趕潮流的心態，但是經營動機裡，也有非常「非商業化」的因素，例如提供場地讓人閒嗑牙；展現自己品味，廣徵同好；甚或藉此推廣茶藝、文學或電影等藝術活動。