Taiwan's new government has been promoting cross-strait reconciliation since it took office in May 2008. Taiwan's physical examination industry is hopeful that the government's December liberalization of cross-strait flights, which has made it far easier for mainland China tourists and Taiwanese businesspeople living in China to travel to Taiwan, will fuel even more growth in their market.
新政府去 (2008) 年 5 月上台後，推動兩岸和解，12 月「大三通」直航後，健檢業者更把擴大市場的希望，寄予來台旅遊的陸客，以及返鄉的台商。