In response to these hopes and pressures, Ma Ying-jeou has specially taken "setting out with gratitude, working with humility" as his theme. In his victory speech, he promised transparency in government and balance in a multifaceted society, swearing to "listen to the voice of the people, respect the opposition and the media, refrain from interfering in the affairs of independent organizations, and maintain social equilibrium."
回應這股期盼與壓力，馬英九特別以「從感恩出發，從謙卑做起」為題，發表當選宣言，誓言要「傾聽人民的聲音、尊重在野黨與媒體、不干預獨立機關運作，以及扶持社會中間力量」，來推動陽光政治，維持社會的多元制衡。