"In terms of advertising revenue, there's no such thing as a global Chinese market, because advertising is regional in nature. Taiwanese firms won't advertise on a North American site, because consumers there can't buy their products," says Li Chien-fu, Yahoo! 's general manager for Taiwan.
「就廣告營收來說，沒有全球華人市場，因為廣告是地域性的，台灣廣告主不會在北美網站上登廣告，因為當地消費者買不到他們的東西」，雅虎台灣地區總經理李建復說。