Philips makes for a logical investment partner because Philips consumer electronics products already dominate the European market, and it is the only company in the world which can really compete with the Japanese in this field.
飛利浦的消費電子產品在歐洲一直保持最高市場佔有率，也是唯一能和日本廠商比高下的歐洲公司。目前，飛利浦跟西門子在歐洲合作，研究發展百萬位元的超大型積體電路，精密程度已經小於一微米了。