In contrast, our local firms make their athlete spokespersons look like two-bit street hawkers, but products marketed this way do not necessarily benefit from the athlete's popularity. Indeed, such ads serve only to tarnish the athlete's professional image. It would seem that we have a lot to learn about the art of sports marketing.
反觀台灣，贊助廣告的企業似乎還習慣把球星定位成叫賣產品的人，產品不見得能搭著球星的光環熱賣，反倒球星的專業形象因此受到損傷，看來，「運動行銷」的箇中三昧，還有許多值得探討之處。