The new "Korean wave" can be seen in the brisk sales of Korean-TV-star-related merchandise and of Korean pop music, but can also be felt in Taipei neighborhoods that have long devoted themselves to things Korean. Yungho's Chunghsing Street, specializing in Korean attire, as well as Taipei's Hsining South Road, home to many Korean restaurants, have become meccas for those seeking a quick fix for their Korean culture cravings.
「韓流」所及，不只韓國偶像商品、流行樂在市場上熱賣，已存在多年、販賣韓國服飾的永和中興街及韓式餐館集中的台北西寧南路，現在也成為成年嗑韓族一圓異國夢的熱門聖地。