After it also gained the interest of the fruit-consuming public, many commercial orchardists went over to planting it. But as more and more plantings were established, the prospect of oversupply induced New Zealand growers not only to develop outlets such as processing into jams and other products, but also to try promoting the fruit on the international market.
不過在愈來愈多果園投入栽培後，「果口爆炸」，除了製成果醬等加工製品，紐西蘭開始嘗試把獼猴桃推上國際市場。