For example, since the Apple Daily entered the Taiwanese market, the island's other news outlets have followed its lead by emphasizing the health and medical beats, paying particular attention to cancer news. But the media's sensationalistic "XXX May Cause Cancer!" story format, focus on the experiences of individuals, and emphasis on the ubiquity of carcinogens has created the sense that cancer is a pressing threat.
以平面媒體為例，自從「蘋果日報」成功打入台灣市場後，其他報社與電子媒體莫不跟進重視生活醫藥新聞，其中又以癌症新聞最受青睞，但報導語法多以「○○○可能致癌」為主，並找來個案癌友現身說法，更加強化了致癌因子無所不在，以及癌症威脅迫在眉睫的恐慌感。