Ke Ching-ming states that due to the fact that there are too many books, even if some books can be promoted, a large majority of them will be returned before readers ever get a chance to see them.
柯慶明說，由於新書源源不絕上市，即使有一些書可以「打書」，但大多數的書還沒來得及讓讀者看到，就被退貨了。