In 1995, Negroponte's book Being Digital described a shift of technology's focus from material "atoms" to virtual "bits." His prediction helped encourage global technology and media giants to invest in research on digital media and entertainment technologies, while also sparking the movement to build a digital information highway.
1995 年尼葛洛龐帝出版《數位革命》一書，闡述科技的重心將由具有物質實體的「原子」蛻變至虛擬的「位元」，他的預言吸引了全世界的科技與媒體鉅子投入資金，研究數位媒體和娛樂科技，也帶動數位高速公路風潮。