Europeans like to look through photo albums, placing their most cherished photos in frames displayed in their living room or dining room. But on ordinary frames there is no brand of a technology company. When older people saw the Philips logo, they figured they would have to read an instruction booklet to operate this digital product.
歐洲人喜歡翻看相片簿，把最心愛的照片放在相框裡，擺在客廳或飯廳，但普通相框上並沒有科技廠商的標誌；看到了飛利浦的 logo，老人家直覺認定這仍是一種要研讀說明書，否則功能記不牢的數位產品。