Wealth, prosperity and Mammon: Chu Hai-yuan, a researcher in the ethnology institute of the Academia Sinica, says that temple festivals are basically supported by two pillars: one is their strength of local attraction, the other is thanking the gods for their beneficence--a kind of "exchange relationship" between human beings and the divine.
人旺、財旺、神旺旺中央研究院民族學研究所研究員瞿海源表示，廟會活動基本上由兩個主軸在支持，一是地方力量的聚合；一是謝達神恩，即人和神「交換」的關係。