Asian as core, Western as tool The company chose the Chinese name Zhiben, which means "know your roots," because its starting point is the Qing-Dynasty concept of keeping Asia as the core or soul while utilizing Western technology and ideas as practical tools. As a result the company's works carry a rich Oriental feeling.
東方為體，西方為用取名「知本」，為的是「知所根本」，知本形象從「東方為體、西方為用」的理念出發，作品常帶有濃濃的東方味。