During the anniversary sale at the beginning of this year, amid reports of rising rice prices, Johnson Yeh took the opposite tack. He bought rice from rice merchants at low prices in the enormous quantity of "100,000 bags in ten days," and sold it at NT $ 30-40 below the market price.
年初周年慶，在米價傳出漲風中，葉長信卻逆勢操做，以「十天十萬包米」的鉅量，向米商低價進貨、同時以低於市價三、四十元的價格賣出。