The campaigns themselves begin with the media. In July, for example, I invited a large group of journalists to Thailand to report on the post-SARS rebound in tourism. We then work on sales promotions with the airlines and travel agents.
宣傳的方式首先將是與各大媒體合作，如七月份我們就邀請大批台灣媒體前往泰國，為 SARS 後的復甦做報導；接下來則是與旅行社、航空公司等業者合作，進行業務推廣。