In fact, sociologists point out that women don't face as much social pressure to succeed and support a family as men do, and so paying attention to ideals and self-realization is indeed one of the characteristics of women's businesses.
事實上，許多社會研究報告也指出，由於傳統上，女性比較沒有成敗的「社會壓力」和養家活口的「家庭壓力」，因此重視理想及自我實現，的確是女性創業者的特質之一。