In 1999 Seagull sold Santa Claus vases in a single location in Chicago, but they were quite popular. Consequently, in 2001 Seagull introduced a series of porcelain butterflies, which it sold in Chicago gift shops. Their distributor said the butterflies deserved an "A +" both for quality and sales. Having taken that successful first step, Chen was brimming with confidence about creating his own brand.
1999 年，海暢在美國芝加哥單點試賣「聖誕老公公花瓶」，頗受歡迎，於是 2001 年將新瓷器「蝶舞」系列舖進當地的禮品店，品質與銷售成績被通路商評為 A＋，成功的第一步，讓陳立恒對自創品牌充滿信心。