The reason the concept bore fruit later in the 1990s was due to long years of indefatigable effort by people like Amy Domini who "believed the conscience of the investor can change corporate behavior." Domini, who in her early years had worked for an investment firm, one day had a revelation.
後來之所以在 90 年代逐漸崛起，是經過美國投資人艾美．多米妮等一群「相信投資人的良知可以改變企業行為」的鬥士長年不死心的推廣後，才結出的花朵。