According to Known-You's years of international experience and market surveys they conducted of local melon markets, Greeks prefer medium-sized (six to eight kilograms) watermelons with dark rinds, black seeds and bright red flesh; Americans prefer large (over 10 kg) ones with patterned rinds, big black seeds and pink flesh; and in Southeast Asia people demand light to off-white seeds.
根據「農友」行銷多國的經驗並參酌當地瓜農的市場調查，希臘喜歡「中果」（6 至 8 公斤）、黑皮、黑籽、果肉鮮紅的西瓜；美國喜愛 10 公斤以上的「大果」、花皮、黑色大籽、粉紅色果肉；東南亞國家則要求種籽的顏色要淺到幾近米色。