For instance, Hsu Hsin-liang played up his image as a poor kid who worked hard to get where he is today, a strategy that worked well in the elections for the legislature. But in the presidential primaries the former asset became a liability: "We Taiwanese know all about being down on our luck," voters thought.
例如許信良本來打出苦學出身的「歹命仔」形象，這招過去在立委之類的選舉相當奏效，然而選總統，硬是踢到了「咱台灣人已經夠命苦了，還選一個歹命仔幹嘛！」