"Working in design is like passing something through a sieve," says Lin, who has directed nearly 100 corporate identity efforts. "First you take a broad perspective to consider every possibility. Then you find the core elements and choose what works."
設計過近百個 CI 的林磐聳表示：「做設計就像用漏斗篩選一樣，先以最大的廣度探尋各種可能性，然後找到核心、凝聚出可行的方案。」