He Jingtang has explained that he picked red to be China's face to the world because it represents jubilation, wealth, and sumptuousness, and because it possesses a "Chinese flavor."
何鏡堂曾對外說明，他選擇以紅色來妝點門面，是因紅色代表喜慶、富裕、雍容華貴，又極富「中國味」。