"Packaging" means publicity. Some theater troupes in Taiwan put on high caliber performances but do a lackadaisical job of marketing and publicizing themselves. "Foreigners will come to see unfamiliar type of stage performance once just out of curiosity, but what then? You have to put out attractively designed publicity that communicates something to grab people's imaginations, otherwise you're not going to attract many back a second time."
「包裝」就是宣傳，國內有些劇團演技精湛，但在行銷與文宣上卻顯得粗糙，「外國人對陌生劇種會基於好奇的心態來欣賞，但如果最前線的文宣說不出動人的故事，也缺乏令人驚豔的設計美感，那就很難繼續吸引他們了。」