On the basis of this sense of mission Chen is keen to promote his own label on the international stage. At the same time, foreign brands are particularly popular in a cosmopolitan city like Shanghai, so having an international brand makes it much easier to grab market share.
上海湯尼威爾總經理陳福川說，基於一種使命感，他一心要把品牌推向國際，同時，上海十里洋場，洋貨更吃香，因此要在此地立足，有了國際品牌，更容易搶攻市場。