New programs, new audience "Radio stations produce two products: one is programming; the other is an audience," says Kuan Shang-jen. Advertisers spend money to buy listeners, "and everything is created according to analyses of audience surveys."
「廣播生產兩種產品，一是節目、一是聽眾」，關尚仁說，廣告主花錢登廣告，買的是聽眾名單，「而所有創意都出自聽眾分析調查。」