Recently, rising international sugar prices have sent costs for pastry suppliers soaring. After swallowing rising costs for several months, Wu Tsung-en finally decided to increase the price of Swiss rolls, the company's signature product, from NT $ 90 to NT $ 105.
國際糖價帶動國內糕餅點心業成本飆漲，在忍受了幾個月後，董事長吳宗恩決定調高招牌商品「瑞士捲」的價格，由原本的 90 元上調至 105 元。