According to Chen Ming-chih, when things were at their best, tea merchants from all over came cash in hand, and income could reach as high as NT $ 100 million in a single day. Every household had its lights lit up and exploded firecrackers, while prizewinners would hold celebratory banquets. Tea also brought tourists.
鹿谷鄉產業觀光促進會總幹事陳朝枝表示，行情好時，各地茶商捧著錢來買茶，鹿谷茶農一天的營收曾高達一億元，家家戶戶燈光閃爍，放煙火鞭炮，得獎的茶農則席開三、四十桌慶祝。