The grand prize is named after Raymond Savignac, one of France's greatest poster artists of the age. Savignac, who died on October 28, 2002 at the age of 94, rose to fame after World War II with his "Monsavon Cow" poster series.
Savignac 獎是以法國最重要的海報設計界元老的名字命名，這位於二○○二年十月去世，享年九十五歲的設計家，在二次大戰前後，即以「肥皂牛」系列設計在歐洲享有盛名，至今猶受人尊重。