"Agricultural and industrial products of the same type are pretty much interchangeable, but cultural limitations come into play in the publishing industry," says John Kuo, head of the publishing house Ecus. Because publishing is inescapably cultural, cultural considerations will always play a big role. "Who can take the place of Chu Tien-hsin or Chang Ta-chun in Taiwan?"
「農產品誰種都一樣，但出版有文化侷限，」新近成立的木馬文化發行人郭重興說，出版離不開文化空間，文化空間決定出版行為，「在台灣，誰能取代朱天心、張大春？」