With computerization and the entry of foreign firms, the techniques used in advertisement production entered a new era. Like magicians, ad men and women learned how to conjure up a product's charm. From a creative standpoint, Taiwan's commercials were making great strides.
因為電腦化作業和外國廣告公司進入，使得廣告製作技術和手法推陳出新，可以像變魔術一樣的來展現商品魅力，自此，台灣的廣告創意開始大放異彩。