Hope for the paddy fields "It's not that Taiwan can't produce good rice; it's just that Taiwanese consumers buy cheap, poorer quality rice," says Yeh Shu-hui, general manager of Chyuan Shun Foods. In order to meet the demands of different major retailers, the company makes more than 20 brands of rice.
保有水田一線生機「台灣不是種不出好米，而是消費者都買到便宜的促銷米，」以山水米為品牌的苗栗泉順食品公司總經理葉淑蕙說，他們為了應付不同量販店促銷的要求，做出二十多種品牌。