Oliver Weng of the IDB strongly supports companies 'ambitions to build their own world brands: "When you mention the US, everyone thinks of Mickey Mouse and Donald Duck; with Japan it's Doraemon and Crayon Shinchan; and now even South Korea has its rabbit Mashimaro!"
對於業界自創品牌的企圖心，數位內容辦公室副主任翁正修深有同感：「提到美國，大家會想到米老鼠和唐老鴨；提到日本，就是多拉Ａ夢（小叮噹）和蠟筆小新，現在連韓國都有了賤兔！」