Sam Cheng, General Manager of the Jeng's Agent Ltd., points out, that "You only have to put on one TV ad, and you can reach everywhere, and there is no way for those who should see it to avoid it." Because advertising costs are so low, products like soft drinks or cosmetics, which need intensive advertising to develop their image, can be easily marketed.
他根據從事廣告十幾年的經驗指出，由於台灣的廣告費便宜，對於需要靠大量廣告建立形象的「廣告品」，如化妝品、各種飲料、零食等，生意人只要好好製作幾支廣告片，在電視上大量打，「賣東西就跟賣水一樣」，他作了這個「沒有一個生意人不怦然心動」的結論。