When you say "Michelin" in Tai-wan, images of the Michelin Tire Man-that smiling and roly-poly milk-white trademark-spring to mind. The Michelin guides to restaurants, renowned in Europe and America, might seem to have little resonance here in Asia.
說到米其林，大家立刻浮現的是「米其林輪胎」面帶微笑、乳白圓滾的人形商標，至於被歐美人士譽為「美食聖經」的米其林餐廳指南，則似乎有些遙不可及。