According to Ting Tien-kuei, executive secretary of the Beautiful Taiwan Foundation, Taiwan's world-renowned export economy gradually became the main target as the island's lack of action on conservation became apparent. A series of advertisements connecting products made in Taiwan with injured wildlife were published around the world, seriously tarnishing Taiwan's image.
美化環境基金會執行長丁天奎指出，在看不到台灣明確的做法下，台灣舉世皆知的外貿成績遂成為目標，一幕幕台灣產品與受傷的野生動物結合的廣告，讓台灣形象遭到重大打擊。