They cannot, for example, require that their creative people live and die by the time clock. Creativity is more of a game than a job. If a creative person isn't passionate about his work, then he's in the wrong place.
譬如不可能要求創意人員朝九晚五，因為創意不是一份工作，而是一種樂趣；如果創意人不熱愛自己的工作，就來錯地方了。