Thailand is just like many other nations in that it used domestic tourism as a means to improve the quality of facilities. Many of the activities local governments sponsor to attract international visitors originally targeted domestic tourists. They continued to refine these events until they reached international standards, at which point they began to promote them internationally.
泰國跟許多國家一樣，都是以國民旅遊為基礎，打造健全的觀光環境，如泰國許多地方政府的國際觀光節活動，都先以國內旅客為對象，在不斷改進、達到國際水準之後，才開始進行國際宣傳。