In bed with the enemy Creating and promoting one's own brand costs a lot of money with no guarantee of success, so most Taiwanese firms are not willing to give up contract (OEM) manufacturing, which earns lower margins but brings in steadier business.
自創品牌、強勢行銷需要撒下大把銀子而且還不見得能成功，為此，台灣業者通常不會放棄獲利雖低但穩定的代工訂單。