A city's image and 'brand' have become key issues in its competitiveness, "says Lee Jen-fang, director of the Graduate Institute of Technology and Innovation Management at National Chengchi University." Whether it's the city's image or the city's brand, the secret is to draw people's attention. "
在城市的競爭上，『城市形象』、『城市品牌』成為城市競爭力戰爭的重點，」政治大學科技管理研究所所長李仁芳說，「無論城市形象還是城市品牌，祕訣其實都在於『吸引目光』。」