Examples include Ice Ice, founded jointly by TV star Pai Ping-ping and Chen Wei-hsiang of Dashin Music; Auntie's Old-Fashioned Bing, started by producer Chou You; and Hsu Hsiao-shun's Fuchow Uncle's Sour Treats. All feature traditional chilled or shaved-iced products.
如白冰冰與大信唱片公司陳維祥合開的「冰冰蒟蒻」、製作人周遊的「阿姑的古早冰」、許效舜的「福州伯酸溜溜」都走傳統冰品現代化經營的路線。