From an average monthly market of around 1.5 million cases (a dozen bottles per case), Red Label Rice Wine sales have surged to 2.34 million cases per month since March, yet it is still hard to find a single bottle on the shelves, which indicates that some people are stockpiling and even profiteering in the product.
以往平均每月銷量約一百五十萬打左右的紅標米酒，三月以來飆到每月二百三十四萬打，而市場上仍一瓶難求，顯見有人刻意囤積、趁機炒作。