Advertisers spend a total of about NT $ 1.2 billion per month on TV advertising in Taiwan. In the past, this was pretty evenly divided among the Big Three. Now, however, this advertising pie is being divided among far more stations, with the 70-plus new stations each eating up a share.
台灣每個月的電視廣告量約有十二億元，過去都由三台平分，但現在分餅的人多了，七十多家新電視台出現後，發揮了蠶食的效用。