Sometimes they nearly got chucked out by irate store owners. "There's no need for that these days," laughs Lin. Several supermarket chains now give full details of prices, brands and specifications on their own websites, so consumers can compare for themselves with a few clicks of the mouse. Overseas, there are already professional websites providing consumers with this type of price comparison service.
林世華笑說，許多超市網站上，清清楚楚寫出各品牌貨品的價格和規格，消費者在彈指間就可以「貨比三家」，國外更有一些專業的比價網站，為消費者的荷包把關。