Under the watchful leadership of their groupmasters, buying groups around Taiwan have become increasingly popular, with online group buyers showing more clout than anyone had imagined. This is particularly so for food, which has a surprising number of people running groups and looking for groups. Thanks to strong word of mouth, food fad after food fad has found its start on the site.
在各地熱心的「家長」推波助瀾下，合購逐漸蔚為風潮，網友群聚串連的力量則超乎想像，尤其對「美食」的執著與追尋更是毅力驚人，在口耳相傳效應下，也造就了台灣各地一波又一波從網路紅起的人氣美食。