These creative ideas, it hopes, will allow its members to better compete. David and Goliath Northern California has a concentration of independent bookstores like the San Francisco landmark City Lights, which has been running strong for half a century. But even there many established independent stores are succumbing to the competition and becoming nothing more than memories.
獨立書店聚集地的北加州地區，雖然有像「城市之光」這種幾已成為舊金山地標的獨立書店，歷經半世紀的變遷仍屹立不搖；但還有更多老字號的獨立書店，不敵競爭而逐漸消逝在人們的記憶之中。