In the end, they set their sights on "real life" rather than mass or target markets, not passively observing consumers, but letting them repeatedly participate in the design process.
最後決定對焦於「真實人生」，而不是一群人或分眾市場；也不是被動地觀察、揣摩消費者，而是反覆地讓消費者「參與」他們的設計流程。