"These different modes of tourism present a fresh and lively image for Taiwan. The key is how to project this, how to get it out into the public eye," says Mak. Entrepreneurs can do the work of arranging the tours, but only the government can handle the enormous task of international marketing.
「這些不同的觀光方式都是台灣最鮮明活潑的形象，重點在怎麼推出去，」麥良材說，路線可由業者開發，但龐大的國際宣傳就非政府之力無法達成。