Both merchandise and clientele have been upgraded as part of the renovation. Lowend lines like books and stationery have been eliminated in favor of pricey name-brand imports, while the targeted age group has been cranked up a notch from 30-40 to 35-45.
商品的單價大幅提高，淘汰文具、書籍及超市等毛利低的商品，而以進口名牌精品取代。客層則向金字塔的頂端縮小，年齡由過去卅歲至四十歲調高到卅五歲至四十五歲。