In recent years, Pinghsi has become known home and abroad for the "sky lanterns" released on Lantern Festival and many films and television programs have been shot against the backdrop of the town's historic street. Pinghsi as it appears on the screen has conquered the hearts of countless viewers, and now visitors flock to the area on weekends and holidays.
近年來，由於元宵節平溪鄉放天燈活動享譽中外，電影與電視劇也常到平溪老街取景，螢光幕裡的平溪風采顛倒眾生，因此每逢假日，遊客絡繹不絕。