Chan Hsun-hwa notes that the first provincewide tea competition was held in the 1975 in Luku Rural Township in Nantou County, famous for its dongding oolong tea. The firstplace tea and was sold for NT $ 4200 per Taiwan catty (at that time the export price for unprocessed tea leaves was NT $ 12 per Taiwan catty).
詹勳華指出，一九七五年，以產制凍頂烏龍茶著名的南投鹿谷鄉第一次舉辦全省優良茶比賽，第一名特等茶以每台斤四千二百元成交（當時外銷的粗製茶一斤十二元），重賞之下有勇夫，從此茶山競相以烘焙、產制色香味俱全的精緻茶為第一要務。