He stresses that when it comes to "creative industry," the operative word is "industry." One has to get off the artist's high horse and work hard at finding a market. Current policies are only concerned about the distribution and allocation of resources, but they overlook product sales channels.
他強調，文創產業既以「產業」為定位，就要放下藝術家的高調，努力尋找市場；但現有政策只重視各種創作資源的分配與投入，卻沒想到產品的行銷與通路。