As such, the life cycle for new products is extremely short. Some European brands introduce their products in China a season early, so it is necessary for these products to transcend current international fashions: "Only through brand management is it possible to avoid one's products becoming mere commodities."
陳福川指出，新商品在市場上的壽命很短，有些歐洲品牌提前一季已在大陸上市，因此商品必須超越國際流行。「而唯有長久的品牌經營，才能避開壽命極短的商品經營。」