Careful planning and alliances At first, when film marketers saw the 2005 tearjerker Let It Be, they thought it was another Taiwanese movie "with no money, no people, no resources, and no theme." Thanks to careful marketing, however, the movie was an excellent performer with nearly 6 million tickets sold.
以 2005 年讓國人飆淚的紀錄片《無米樂》為例，一剛開始，在電影行銷人的眼中是部「沒錢、沒人、沒資源、更沒話題」的國片，但靠著縝密的媒體策略，開出了全台近 600 萬元的亮麗票房。