Of course not. The headquarters company in fact spends most of its time handling the sale of franchise rights worldwide. What Starbucks sells is not coffee, but "the knowledge of how to run a coffee shop."
當然不是，位於美國的星巴克總公司每天忙著處理的，是全球開設分店的授權金事宜；星巴克不賣咖啡，賣的是「教大家如何經營咖啡店的知識」。