Selling books online Although it is common knowledge that online books are cheaper, one cannot help wondering why publishers are willing to hold down prices and supply online bookstores at the expense of their own profits.
. com 也可以開書店當「網路買書比較便宜」已是普遍常識時，低價策略卻不禁讓人好奇，供貨的出版商何以願意壓低書價減少獲利？兩者配合的機制為何？