Hoko Chen, director of marketing of Books.com, says that of course risks abound in the fiercely competitive online bookselling environment, but one of Books.com's strong points is its comprehensive book list, which the online bookshops of publishing houses cannot match. Compared with bookshops that combine online and walk-in sales and sometimes have unfocused management strategies, Books.com has a more focused strategy and can adjust to the market more accurately.
博客來行銷經理陳芳萍表示，網路書店戰火四起，危機感必然存在，但博客來的先天優勢，如書籍的「全」度，是出版社型的網路書店所比不上的；再相較於實體、網路兼備的書店，博客來純粹電子商務的經營，較能精確地聚焦行銷策略，免除了多頭馬車式經營的自亂陣腳。