A second type of entrepreneur wants to turn an interest into a career, as in the case of someone who starts out making jewelry as a hobby, then goes into it full time after getting a positive response from a niche market. Because production of such handcrafted designs doesn't scale well, these businesses rely on creative variety to succeed.
其二，是把興趣當事業經營者，例如原來只是對珠寶設計有興趣，受到小眾市場歡迎後，乾脆全心投入，但這種手工設計業還無法標準化大量生產，只能以少量多樣的創新取勝。