Selling poignancy And for traditional industries that have already tried OEM (original equipment manufacturing), ODM (original design manufacturing) and OBM (own brand manufacturing), cultural creativity enables the sun to rise on sunset industries: it can be the key to adding value and revival.
賣一個感動而對於經歷過 OEM（代工）、ODM（代客設計）到 OBM（自創品牌）的傳統產業，文化創意更是讓夕陽產業旭日再起、加值再生的關鍵。