Judy Chi, vice president of Yam.com's e-commerce department-whose first foray into the online market was selling I-Mei brand mooncakes in time for last year's Mid-Autumn Festival-contrasts the "from-shopping-to-information" approach described above with the "from-information-services-to-e-commerce" principle, around which Yam.com is developing its shopping network.
相對於「購物過程中吸收資訊」的模式，去年中秋節在網路上賣義美月餅初試啼聲的蕃薯藤電子商務部副總經理祈遠芬，則提出一種「由資訊服務導向電子商務」的反向思考，作為未來蕃薯藤購物網的理念架構。