Facing the largest ever World Expo in Shanghai, nations are biting the bullet and spending large sums of money to build their pavilions even in the aftermath of the 2008 global financial crisis. Not only do they hope to sell their nations 'image during the exposition, they also hope to pave their way to the China market.
面對「史上規模最大」的上海世博，即使 2008 年全球甫遭逢險峻的金融危機，各國政府仍然咬緊牙根投入大筆經費籌建國家館，除了希望在展期中行銷國家形象，同時也為拓展中國市場鋪路。