The Taiwan-based Hsu's eyes are on the mainland, and while he is steering his company on an aggressive course, he will not act precipitously. This year, in an effort to establish his own distribution network, he has sent more than 10,000 salespeople across Taiwan to promote NT $ 19,999 lifetime memberships to the Chin Show book club. Hsu says confidently, "Chin Show knows how to make readers love us."
立足台灣，放眼大陸，積極但不躁進的出版界老將許鐘榮，今年在台灣派出上萬名業務人員，促銷一九九九九元，「終生讀錦繡」會員活動，試圖建立自己的通路，「錦繡文化知道如何讓讀者愛我們，」許鐘榮信心滿滿。