Referring to the recent Warner Bros. release The Matrix, Hsiung Chia-chen, the company's Taiwan marketing manager says that "marketing still plays a very important role," even for a "major movie" with amazing visual effects like this one.
華納兄弟公司台灣分公司行銷經理熊家珍以他們最近發行的《駭客任務》為例說，即使像《駭客任務》這樣視覺效果驚人的「強片」，「行銷仍然扮演很重要角色。」