Press releases have to be sent out. Writers have to be played up in the media. And publishing houses have to set up their own websites to discover talented authors and sign them to contracts, so as to build up the publishers 'brand strength. The commercial side of the publishing business inevitably affects the online literary environment.
葉姿麟也不諱言，即使多元、自由如網路，當進了平面書市，還是得依照平面商業運作的方式，如發新聞捧明星作家、出版社自行架設網站發掘作家以建立品牌等等，這些商業手段難免就造成網路創作生態的轉變。