Professor Lin Pang-soong, head of the fine arts department at National Taiwan Normal University, talks about Denmark's national CI. In the 1990s there was the feeling in Denmark that the flags of the five Scandinavian countries, all displaying crosses, were too similar to each other. To emphasize their own uniqueness and distinctiveness, the Danes embarked on a ten-year project to create a national CI.
師大美術學系系主任兼任所長林磐聳以丹麥的國家形象 CI 為例指出，1990 年代，丹麥有感於北歐 5 國的國旗都是十字架圖騰，相似度實在太高，為了凸顯特色、做出區隔，於是展開了長達 10 年的國家形象 CI 打造。