"Modern urban life is stressful and fast-paced, and sometimes a member may be more in need of the relaxation provided by a sauna or aroma-therapy. Then next time they'll come back for a workout." A mix of freebies and challenges is better at keeping consumers 'motivation high.
現代都會生活緊張忙碌，可能會員這陣子忙，SPA、芳香療法就能提供放鬆的機會，釋放心靈能量；等休息夠了，下次可能他又會開始運動，」唐雅君說，當「功課」與「禮物」平衡時，消費者進健身房的動機就會增強。