While publishers do not necessarily agree that putting out new books is "gambling," they all know inside that however much you work to publicize and talk up a book, you can never deliberately make a bestseller, you can only come across one.
雖然出版人未必認同出書是「賭運氣」，但拚命出書的出版界心裡明白，再怎麼譁眾取寵，暢銷書依然是「可遇不可求」。