"As we move into the 21st century, we are entering the age of the 'brand' economy," says Chang. "We can't just design for the sake of designing. We have to study consumer behavior and emerging trends; we have to use stylish design to create a story for our products." Chang cites the Y Chair created by Danish designer Hans J. Wegner as an example.
「進入 21 世紀的『品牌經濟』時代，我們不能為設計而設計，要深入研究消費行為、未來趨勢，藉風格化的設計賦予產品故事性，」張光民舉例說，1960 年丹麥設計師 Hans J. Wegner 設計的 Y Chair，長銷半世紀以上，秉持的就是設計，已成為家具史上的經典作品。