Nowadays this is secondary to such qualities as character, vitality and style, and listeners may even be put off by a speaker whose delivery is too professional. Knowledge is also important, as listeners like a presenter to sound like a friend who knows that little bit more than they do themselves. "
聽眾要的是有個性、生活化、風趣，且比他多知道那麼一點東西的好朋友，所以，親切、有專業知識就成了主要條件」，李志成說。