The activity's founder, Ch'u Sung-ch'iu, then the director of the China Daily newspaper, recognized women's growing contribution to modernization and progress in Taiwan, and the need to offer them equal praise and encouragement.
表揚對象是四十歲以下、對社會有卓越貢獻的女性。這項活動最早是由當時的中華日報社長楚崧秋所發起。目前則由中央日報社、台灣電視公司與中國廣播公司輪流主辦。