Moving to Shanghai is printed completely in traditional characters and principally targets the 300,000 members of the Taiwanese business community in the city and its environs. The lead story in the first issue was "The Taiwanese versus the Shanghainese," while the second issue focused on cross-strait marriages among Taiwanese businesspeople on the mainland. The magazine is funded by real estate advertising, and its 45,000 monthly copies are distributed free of charge.
「移居上海」這一本完全繁體字刊物，主要對象鎖定上海的三十萬台商，創刊號的主要故事就是《台灣人 vs. 上海人》，第二期為台商的兩岸婚姻實錄，搭配房地產廣告介紹，以贈閱方式每期發行四萬五千份。