Looking at Western countries, anorexia was prevalent to a shocking extent even earlier. Seven or eight years ago, the purveyors of the youth-oriented Calvin Klein brand of clothing used a rail-thin model to advertise their products, winning the approval of anorexics, who believed themselves to be at the cutting edge of fashion.
放眼歐美國家，厭食風潮更早已泛濫得令人心驚，7、8 年前，以青少年為主要消費目標群的卡文・克萊服飾，啟用纖細輕盈的模特兒代言商品，還引起厭食患者群起認同，自認自己已搶佔流行尖端。