In October 2001, Shen's first 69-dollar bookshop opened for business on Sungchiang Road, offering the martial arts novels of Louis Cha--originally priced at NT $ 200 odd--at NT $ 69. Word spread over the Internet, and the branch in Sungchiang Road was humming with business in no time.
前年十月，第一家六十九元書店在松江路開張，定價二百多元的金庸武俠小說，只賣六十九元，靠著網友「好東西要與好朋友分享」的口碑相傳，松江店在短時間內打響名號。