But in any case, Nike's classy ads featuring Jordan never fail to make a deep impression on anyone who sees them. No Nike product is actually in sight. There is only Jordan talking about his feelings when playing the game he loves. Nike humbly places its product at Jordan's feet, which plays well with consumers.
但無論如何，看過 Nike 廣告的人，都會對廣告的優質感性手法印象深刻：整支廣告不見產品，只見喬丹娓娓訴說自己的打球心境，而 Nike 懂得謙卑地把自家產品套在喬丹腳下，卻因此更讓球迷認同。