Kingstone, which is largely known as a retailer of bestsellers and business and management texts, is now making an effort to give its brand a more highbrow sheen. To that end, the company last year hired writer and dramatist Feng Kuang-yuan to run its planning department, and this year opened My Library, a Kingstone with a more literary focus located near Taipei's Ta-an Forest Park.
另外，向以暢銷書和商業書掛帥的金石堂，去年聘請創意人馮光遠擔任行銷企劃總監，也在今年初於大安森林公園附近，以文學主題為號召，成立了「我的書房」，企圖將金石堂大眾化的口味提升到比較精緻的層次。