Hsu Yu-chu, a professor at the Business Administration School of National Chengchi University, points out with some concern in a paper of hers that local manufacturers may rely on Japanese trading firms to explore and develop international markets for them, but they will be unable to establish their own reputations or brand names so long as distribution channels, raw materials sourcing, and pricing lie so largely in the hands of others.
政大企管研究所教授徐育珠，在一篇論文中憂心地指出，我國對外貿易雖然可依賴日本商社而快速打開國際市場，但是行銷管道和原料、物料來源、售價長期受他人控制，品牌與商譽將無法建立。