TME returned to China in 1997, but this time it took a more considered approach. The company marketed itself as a publisher of Taiwanese writers, and gradually built a reputation and a network of people.
九七年，台灣麥克再次大舉登陸，這次學聰明了，以台灣作家的品牌進入，逐漸在大陸出版圈內建立人脈與威望。