Advertising in up-scale magazines, notifying important businessmen and buyers by telephone, mailing sumptuously printed catalogues to art museums, libraries, and collectors, and drumming up enthusiasm for the auction beforehand are all necessary promotional steps.
在各類「貴族雜誌」上大做廣告、電話訪問成功的商界人士、將一本本印刷精美的拍賣品目錄寄交國內外各大美術館、圖書館及收藏家；預展時，極力渲染各項珍品、掀起新聞熱潮，都是必要的促銷手段。