"In the past one blast of grapeshot could deliver you a whole lot of birds, now you must take aim and pick them off a shot at a time," is the metaphor Cheng Shu-min uses to explain the adjustments being made in marketing strategy.
「以前隨便發一槍散彈，就可以打到好幾隻鳥；現在必須瞄準了，一槍一隻」，她比喻市場策略的調整。