GIO minister Cheng Wen-tsang says that from the start they wanted to avoid having the selection process be a top-down affair with the government making all the decisions, and stressed community involvement every step of the way. They hoped to find the "highest common denominator and the greatest overlap" which best matched public sentiment.
新聞局長鄭文燦指出，當初為了避免政府由上而下獨斷決定，整個活動強調民間參與，希望能找出「最大的公約數，最大的交集」，整合出一個共同的情感投射對象。