When Kingstone first founded an online bookshop, some in the company wondered if it wasn't just creating competition for itself. After witnessing the proliferation of other online bookstores, Kingstone felt there was an urgent need to diversify its services to suit different customer groups.
金石堂成立網路書店之初，也有同仁質疑會產生「實體與網路對打」的情況，但眼見網路書店如雨後春筍般冒出，不同族群的服務是刻不容緩。