First, its owners have a clear idea of the store's specialty--they won't compromise their values and go mainstream in order to make more money or expand and abandon their original intent. Next, independent bookstores often have a close relationship with the neighborhood or other community--they are part of that community and people think of them as good neighbors.
首先，經營者必須對書店的主題取向有清楚定位，不會為了營利、迎合主流價值，或企圖擴張而輕易改變初衷；其次，獨立書店常與社區居民或特定社群有非常緊密的互動關係，是社區內的一份子，就像大家熟悉的鄰居。