Li Yen-tsung avers that a market in "nostalgia" for those reaching middle age is taking shape in Taiwan, and the outlook is for continued growth. A lot of the products in this nostalgia wave come from the pop culture of the 1950s and 1960s.
看看這股懷舊趨勢，許多相關產品都出自五、六○年代的流行時尚；而在這一時期主導流行的，正是「四年級」與「五年級」生，屬於戰後嬰兒潮的他們，成長的年代，台灣經濟已開始轉型，不僅整體社會消費力逐漸增強，娛樂與流行商品也與時俱進。