While audience response has been slow to come around, Ma is not worried. Fortunately his father's sound management policies have given him the freedom to experiment and air these quality programs.
馬長生卻不在意這種情形，照舊對節目部全力支持，他認為，父親時代打下的基礎，讓他有足夠的本錢在節目上做些改革，因此他並不急著回收。他說：「聽眾的收聽習慣是慢慢養成的，未來我們還會繼續增加內製節目的比重。