Another big move that stunned observers was the way that BenQ followed up on its several years of sponsoring important sporting events around the world by committing US $ 100 million to two five-year sponsorship programs to support Spain's Real Madrid, the soccer team that boasts Brazilian national hero Renaldo and British superstar David Beckham. BenQ has made it difficult for Europeans to overlook BenQ-Siemens.
另一項令人咋舌的大手筆，則是繼連年贊助全球重要運動賽事後，明基去年底宣佈一項 5 年贊助計畫，將投入 1 億美元支持擁有巴西國腳羅納度、英國巨星貝克漢等巨星的西班牙皇家馬德里足球隊，讓歐洲人想忽略 BenQ-Siemens 都難。