If brand marketing is a headache for many Taiwanese firms in Silicon Valley, the process at the other end of the manufacturing chain--innovation, research and development--is equally difficult to master, yet just as crucial to Taiwanese high-tech companies 'profitability and market status.
品牌行銷是許多矽谷台商的「痛」，無獨有偶，在環節的另一端，同樣攸關台灣高科技產業的獲利和定位、但也同樣困難的，則是創新和研發。