Then in the last election, the KMT's Taipei headquarters hired an agency to develop a new image for the party. What the firm came up with was to adopt party slogans from familiar folk ballads and popular songs in Fukienese dialect.
上次選舉，台北市黨部委託廣告公司為執政黨做整體形象設計，採軟性訴求，標題大多取自民眾耳熟能詳的閩南語民謠及流行歌曲，如「思想起」、「一瞑大一寸」、「雨怎麼落不停」… …。