Large enterprises have also been built on massive investment in research and development, a base for overseas distribution, their own brand names, Korean investment in overseas markets and sensible borrowing.
基礎漸穩的大企業，又有雄厚的本錢投資研發、建立海外行銷據點，並且自創品牌。而韓國對海外市場行銷上的投資，尤其值得借鏡。