In 1985 Lin used his spare time while he was performing his military service to write Corporate Identity Systems, which advocated taking a company's intangibles-such as its corporate culture, its guiding philosophy, and the unique character of its products-and giving them concrete manifestations via the planning and design of corporate identity systems.
1985 年，林磐聳利用在軍中服役的空檔，編著了《企業識別系統／CIS》，積極宣導將企業文化、經營理念、產品特色等無形價值，藉 CIS 的整體規劃設計，予以具體呈現。