When in 2004 Demos Chiang launched himself into the for him unfamiliar world of design and created DEM, Inc., he certainly benefited greatly from the family name, yet there were also many people eager to see him fail.
當蔣友柏 2004 年投入自己陌生的設計領域，創設「橙果設計」，得力於他的姓氏之處固然不少，卻也有許多人等著看笑話。