When cinema is reduced to an entertainment commodity geared purely to box office receipts, then, like television, pop music and other forms of mass culture, its consumer life cycle becomes extremely brief. People get used to rapidly liking and consuming the product, and then forgetting all about it.
當電影被化約成以票房為唯一考量的娛樂商品時，就如同電視、流行歌曲及其它的大眾文化，其消費生命周期變得異常短暫，人們習於迅速的喜歡、消費然後遺忘。