The scales approached a balancing point as each person was added on. Once more, a memorable image had been created. Days of headlines In its stunning public relations salvo, the Bluefin Tuna Cultural Festival has not only shaken off traditional media neglect of southern Taiwan, it has also established a brand image whereby one feels that "to eat tuna one should go to Tungkang."
週週見報藉由總統親臨造勢，加上與媒體合作宣傳的首創模式，地處邊陲的屏東縣，成功地突破了南部地區媒體弱勢的處境，一炮而紅地打響了黑鮪魚文化觀光季的知名度，也建立起「要吃鮪魚就到東港」的品牌形象。