In order to spur sales, they carried many photos of the fighting, front line diaries, and the like. They deliberately exaggerated the difficulty of the fighting in order to glorify the valor of the Japanese soldiers. Sometimes they connived at carrying stories designed to stimulate hatred against China. They did not allow the Japanese public to understand the real nature of war, or raise questions about Japan's policy toward China.
黃冠超的研究指出，其時日本本土媒體大多已成商業化報紙，為了刺激銷路，紛紛以戰爭照片、前線記事，來刻意誇張戰爭的慘況，誇耀日軍的英勇，甚或有意縱容可能惡化中日關係的報導，並未讓日本國民瞭解戰爭的本質，或是檢討日本對華政策。