It wasn't until 1988, when the lifting of restrictions on the formation of new papers launched a new era of intense competition, that Wei's daughter Simone switched to morning publication in the belief that there were more readers of morning papers.
一九八八年報禁開放後市場競爭趨烈，現任發行人魏小蒙認為，看早報的讀者較多，才改為早報。