Of course, to sell operational know-how, this knowledge must be converted into steps, systems, and standards, and must be well-packaged. And trademarks and patents must be employed to deter potential pirates.
當然，要想賣知識，需要將知識化為步驟，一步步標準化、系統化，並且賦予鮮明的外在形象，再藉著周延的商標專利來嚇阻模仿者。