After the ITA incident Chen Jen-ran abandoned his studies and turned his attention to the burgeoning Internet. With NT $ 2 million in capital and a number of personal computers, he and a friend set up the Yam Web Navigator, a guide to local Taiwanese websites. Thus Yam came to be called the "Taiwanese Yahoo!."
獨台會事件後，適逢網路開始發展，陳正然決定放棄學業，並和朋友以二百萬的基金、幾台個人電腦，建構出台灣本土內容，蕃薯藤因此被稱為「台灣的雅虎」。