The idea was to ambush and startle viewers, and it was not uncommon to work unnecessary scenes into the movie just for the 3D effect. “ In time, ” says Lee, “ people naturally got tired of that. ” Avatar was successful because director James Cameron was basically telling an entertaining tale, and used 3D simply to accentuate the spatial element of the film and help create a beautiful alien world.
但《阿凡達》的成功，是因為導演柯麥隆本質上還是在講一個「好看的故事」，只是將 3D 做為延伸場景空間感、營造絕美異世界的極佳輔助，這才是可長可久的經營 3D 方式。