The media has been playing an ever more active role in promoting charitable aid in recent years, both in ordinary times and after disasters.
不論平時或重大災害發生時，媒體越來越常主動扮演慈善救助的推手；企劃良好的勸募活動不僅可以激發民眾的愛心，對媒體自身的品牌形象也大有助益。