There have long been radio stations-especially those that have a clearly defined regional identity and announcers with that down-home accent-which, after broadcasting a few popular songs, start in on sales pitches in fluent, authentic Taiwanese.
以大眾傳播媒體而言，歷史悠久的廣播頻道地域性分明，有些電台常借重「土味」十足的主持人，在節目中播放幾首歌後，就開始以流利、道地的閩南語做起生意，吸引不少地方鄉親豎耳朵聆聽。