At that time John Hsu approached Starbucks as the representative of President Chain Store Corporation to discuss licensing, but got nowhere. Nettled by being brushed off, he even thought that if President created its own brand, it would surely be in no way inferior to Starbucks, so why should they have to take this treatment?
統一星巴克總經理徐光宇當時代表統一超商與美國星巴克洽談代理權，受挫連連，甚至負氣覺得，如果由統一自創品牌絕對不會比星巴克差，為何要看人臉色。