"Renowned porcelain makers such as Wedgwood in England or Rosenthal in Germany, were all over a hundred years old. Not only did they have powerful brands, but they also had broad market recognition, complete product lines, and extensive sales networks. To succeed against such formidable competitors, we had to make real artistic and technological breakthroughs," says Wang earnestly.
「放眼全世界知名瓷器品牌如英國 Wedgewood、德國 Rosenthal，都有百年以上歷史，在既有領域已擁有強大知名度、完整產品線、天羅地網的銷售點，如銅牆鐵壁般的進入門檻下，新品牌要找到生存之道，就要從工藝技術上突破，」王俠軍認真的說。