Two years ago, Wei created a new trademark using the horns of a bull, dubbing it New Buffalo. And the shoes he recently developed bear a map of Taiwan on the soles. His aim was to move away from the old buffalo image and to stress that their shoes are fully Taiwanese-100 % designed and made in Taiwan.
2 年前，魏百慶將牛頭上的牛角抓下來，變成一個新商標，叫 new buffalo，並在近年開發的新鞋款鞋底加上台灣地圖，目的在與早期的牛頭牌做切割，並強調牛頭牌是百分之百台灣開發、台灣製造的台灣鞋。