If department stores are prime beneficiaries of this annual display of conspicuous consumption, then they are also becoming victims of their own success. Department stores in Taipei are caught in a retailing guerrilla war that forces the combatants to offer "sales" 240 shopping days out of the year.
最近一年來的激烈競爭情況，或可從行銷企劃專家詹炳發的形容中略見端倪：「一年裡頭，二百四十天有百貨公司喊打折。」