He implemented a policy of "accepting no advertisements unless 100,000 copies were sold" because he believed that without a certain base of readers the advertisements wouldn't be effective and he would be taking advantage of the advertisers.
他立下「發行份數不到十萬份前，任何廣告都一律拒絕」的原則，因為他認為發行不到一定份數，刊登廣告不易有效果，這也是對不起廣告客戶的事。