In order to whet the curiosity of customers in search of novel flavors, Peng came up with a variety pack featuring small portions of six different flavors, including red yeast rice pickled tofu, pickled tofu, and seeds of fragrant manjack. The aim is that by casting a wider net, consumers will be more likely to encounter a flavor stimulating enough to warrant further purchases-in larger quantities, of course.
為了吸引嚐鮮的新客戶，彭喜埶又設計了一款少量、口味多元的包裝，將 6 種口味（紅麴豆腐乳、原味豆腐乳、破布子等）一次封裝起來，希望透過「亂槍打鳥」，讓消費者吃到喜歡的口味，再回頭訂購大份量。