One director of news for a station in Taichung gets right to the point: "News is what can really lay the golden eggs. The cost for advertising during TTV's news is three times what it is during other programming."
台中一位新聞部主管更直言：「真正能下金雞蛋的是新聞，台視新聞時段的廣告價碼是平常時段的三倍價格」。