The public relations officer at one large local manufacturer of household paper goods reveals that for certain pro motions, to avoid selling at a loss, manufacturers really do respond by repacking in smaller quantities. But for some other promotions, they may provide real, full-measure packs as loss-leaders in order to raise brand awareness and grab market share.
國內某家生產紙類的大廠公開透露，在某些促銷場合，為了避免虧本，廠商的確會以改包裝、減份量因應；但另一些促銷場合，卻也可能推出貨真量足的「犧牲打」，為的是替品牌打知名度，同時搶奪市場佔有率。