Consumers, attracted by competitors advertising campaigns and willing to try new products began buying these products.
爾後，市場情勢有所改變，各種品牌的糖果、餅乾紛紛上市，並透過廣告，快速而大量地推銷給消費者，義美此時不免感覺受到威脅，而思有所改變。此時適逢義美的第二代加入經營陣容，進用了許多年輕人，也帶來新的觀念與做法﹘ ﹘重生產，也重銷售。