Third-generation corporate head Steve Chiang went to Scandinavia for a furniture show more than ten years ago. When he tried to buy some stylish furniture, he was refused because he was from a Taiwanese company in the same industry. (Taiwan was then quite infamous for pirating designs.) Hit hard by the refusal, Steve Chiang decided to embark on the path of production under the corporation's own brand name.
第三代經營者江世楨，十幾年前到北歐看傢俱展，打算買下一件別緻傢俱時，卻因為他是台灣廠商而被下逐客令（當時台灣仿冒猖獗，惡名遠播），大受衝擊下，決心走向自有品牌的路。