Roger Black, head of Roger Black Inc., which gave both Newsweek and Reader's Digest a makeover, discussed the relevance to editors and creative staff of "branding" a magazine. Black also talked on how to use the look of a magazine to catch readers 'attention, on the principle that it is the look that gives the reader his first impression.
曾為新聞週刊、讀者文摘等雜誌成功改版的 Roger Black Inc. 總裁 Roger Black 則是暢談建立雜誌品牌對編輯與創意人的意義，以及如何以具吸引力的版面﹘ ﹘讀者的第一印象，來增加雜誌魅力。