Uni-President Enterprises Corporation, which currently holds a 50 % share of the market, is gearing up to meet Master Kang's onslaught. To protect its market leadership, Uni-President has joined with President Chain Stores Corporation to offer a 20 % discount on its entire range of instant noodles, and also plans to bring out a line of noodles based on concepts of healthy eating.
針對康師傅來勢洶洶的搶市動作，目前市場佔有率高達百分之五十的統一企業也積極應戰，除結合統一超商將速食麵全面八折促銷外，並將陸續推出健康概念的速食麵，進一步展開市場龍頭保衛戰。