Take, for example, Starbucks Coffee, which has taken the world by storm. The flavor of its coffee or its interior design aren't what charm people. Rather, it has achieved its dominance through "placement marketing." With stars and starlets often appearing on screen in a Starbucks, it has become a kind of status identifier for yuppies.
猶如風行全球的星巴克咖啡，迷人處不在咖啡口味或空間營造，而是透過美國電影「置入性行銷」，總是讓男女主角在星巴克相會，這讓星巴克成為都會雅痞族的一種身份認同。