The retired soldier turned to his wife and nodded, "Dear, this is the place for us!" Simply put, word of mouth (recommended by friends), history, size (Is it international?), and reputation are standards by which you should make your judgment.
簡單說來，口碑（參加者或親朋好友的推薦）、歷史、規模（行銷網路、是否參加國際性組織）、信譽（企業形象及知名度）等是判斷的標準；此外，在交易之前的洽談也能看出是否「所託非人」，如發現情況不對，可及時「撤退」。