There are also some entrepreneurs interested in reforming funeral habits, seeing this as a potentially profitable area. They have invested large amounts of money in the business, using park-like graveyards and shining high-rise naguta (where urns are stored) to attract "customers." To some extent these alter the standard terror most people have of death.
對改革喪葬文化有興趣的，還有部分企業界人士，看上這是個有利可圖的市場，他們以龐大資金投入殯葬事業，以公園化墓地和金碧輝煌的納骨塔吸引「消費者」，多少減少了人們對死亡恐懼的刻板印象。