Back in the 1950s and 1960s, people in the West also saw formula as the fashionable thing. However, there were always private groups strongly resisting the exaggerated or false claims of the manufacturer's advertisements. The "infant formula kills babies" warning issued by a public interest group in England in the 1970s drew even greater international attention.
早在五○、六○年代，西方也曾經視奶粉為時髦象徵，只是，面對廠商誇大不實的廣告，始終有民間團體強大的抵制運動；到了七○年代英國公益團體發起「奶粉殺嬰」的警告，更引起國際重視。