In fact, at the outset Starbucks misjudged Taiwan's commercial environment. They believed that a construction company would make the best partner, being financially stable and easily able to secure premises for new outlets, so they ignored the interest of various major companies.
美國星巴克一開始其實錯估了台灣的產業環境，他們以為「建設公司」財物穩定、展店選點容易，所以一直未理會各大企業的興趣。