However, thanks to its excellent natural resources, Fuli has proven to be able to produce top-quality rice. "Even before they established a brand, rice traders all knew that Fuli's rice was amongst the best. Even traders from Chihshang have a long history of buying from Fuli," says Hualien County councilor Su Hsiao-hsin.
然而，得利於水質和優良的土壤環境，富里全鄉都被列為良質米產區，「在還未打出品牌前，所有的米商都知道富里的米好，甚至連池上的米商都長期來富里買米，」花蓮縣議員蘇孝信說。