Chu says this was like a blind cat catching a dead mouse-purely happenstance. In 1999 the rights to his books were sold for publication in the mainland and, introduced by a friend, he traveled there to check the situation out. At the time mainland commercial mechanisms were still very "primitive." There was no concept of marketing or a production pipeline.
他說這純粹是瞎貓碰到死耗子：民國 88 年，他的書正式授權大陸出版，他也在朋友引薦下前往對岸投石問路，當時大陸的商業機制還十分「原始」，沒有通路與行銷概念，媒體的環境也很封閉，加上朱德庸對於很多事情狀況不瞭解，判斷起來非常辛苦。