With the continuing media spotlight on IHWA Cake Shop, people have begun to wonder why Yang Tsung-cheng's 34-year-old son Yang Meng-hsiang, who has a doctorate in electronics, would give up the world of high technology to carry on the family business.
義華餅行吸引媒體目光之處還在於，第三代 34 歲的接班人楊孟祥，是一位接受高科技學術薰陶的電機博士，為什麼願意回家繼承傳統祖業？令人好奇。