Regardless, with their more than ten years experience in organic farming, the Fuli Farmers 'Association kept sending their flagship product, Fuli Rice, to expo after expo in Japan. "The Japanese agreed the rice was of excellent quality, but compared to their own it was second-grade, because of imperfections in the shape and color of the grains," explains association director Hsu Yi-ming.
然而，累積了十幾年有機種植經驗，富里農會品牌的「富麗米」一次又一次前往日本等地參展，「日本人覺得我們的米不錯，不過和日本本土的稻米相比，米粒碎裂和顏色不一等問題仍讓富麗米在外觀上差一個檔次，」富里農會理事徐意鳴說。