Full Tone was able to help Ethan achieve success in the Greater China region because it had the experience and expertise to overcome the quasi-nationalism of the Chinese icon and cartoon market. In fact, Ethan's character, Onion Tou, served as the mascot for the 2007 Guangzhou Cartoon and Animation Festival.
去年底剛獲選 2007 年廣州動漫節大會吉祥物的洋蔥頭，就是靠著豐朵團隊過去於兩岸三地的專業經驗，才得以在向來「愛用國貨」的中國肖像市場中突圍成功。