Roadside fish wholesalers and fish supermarkets as well as chain seafood restaurants emphasized their accessible prices. Colorful posters proclaimed: "Live fish: 3 for NT $ 100" or "Crabs NT $ 100 each." And even: "Lobster and spotted grouper for only one dollar!"
大馬路邊的海鮮量販店、海鮮超市餐廳、大排檔、大甲蟹等連鎖店強調平價，五顏六色的海報上寫著：活魚三隻一百、螃蟹一隻一百，還有龍蝦一隻一元、石斑一條一元的超低價促銷手法。