Among the characteristics of the toy market are a short product life cycle, a well-defined high season for sales, the need to constantly roll out new products, and a strong emphasis on product safety.
晶片業者打前鋒玩具的特徵是，生命週期短、有明顯銷售旺季、必須不斷推出新產品、高度重視產品安全性等。