At first they followed the prevailing trends; now, supported by advertising budgets, "When we want a style to be popular, then it becomes popular," says Mrs. Hsia confidently.
過去，這些華裔珠寶商儘量跟著潮流走，但現在名氣做響了，肯花錢投資廣告費介紹產品，「我們要那一種款式流行，它就會成為流行」，夏抗生的太太黃麗珍充滿自信地說。