The platform businesses only need to come up with minimum hardware, and a small amount of manpower, and provide advertising and marketing services through the platform. The platform system greatly reduces the costs associated with e-papers, and increases the scope for profit. Moreover, because of the special flexible nature of the Internet, with great room for imagination, each platform has adopted somewhat different operating methods to seek the strongest profit base.
業者只要提供發報機、少數人力、及在平台上的宣傳與行銷，電子報的成本大幅降低，相對地獲利空間大增，而且由於網路充滿想像力的靈活特質，每一個平台都企圖尋求最好的利基，經營模式也不太相同。