Each era has a different pop culture look. Back in the 1950s, kids found their greatest happiness in comic books by the likes of Yeh Hung-chia and Liu Hsing-chin; this was also when those soda-pop bottles with the marbles in them, cartoon-character trading cards, and chouchoule (a prize-drawing game) came on the scene.
如今他們同樣對只重視年輕世代的流行文化展開反攻，而行銷專家也注意到這一世代蘊藏的龐大商機，為因應他們的懷舊心理，順水推舟，推出了一波波他們年輕時的流行商品。