During the early stage of Family Mart's development, it enjoyed little name recognition, and the fact that its store designs and product lines were virtually identical to 7-Eleven's led to a lot of confusion among consumers. Even when it advertised unique core products, these were often mistakenly taken to be new 7-Eleven products.
「全家」發展初期，品牌知名度不高，和 7-Eleven 幾無二致的店面風格及類似的產品線也令消費者十分混淆，即使推出重點商品廣告，也常被「誤認」為是統一的新產品。