By the time online shopping grabbed the attention of Taiwan's Generation Xers, television shopping was already exploiting its access to more than 4 million households around Taiwan. But the medium's reliance on repeated broadcasts of a single videotape and lack of after-sales service have limited the opportunities available to it, and in some cases even driven businesses to death's door.
當網路購物緊緊抓住台灣新人類的目光時，電視購物靠著門檻更低的有利條件，早已打入全台四百多萬戶家庭中，但以往電視購物往往就靠同一支商品錄影帶不斷播放、缺乏售後服務的方式存活，商機也不斷流失，甚至奄奄一息。