Families in the area have traditionally placed a strong emphasis on their children's education. Popular interest in education is evidenced in the findings of Chen P'ing-jen of the Tainan Literary Society, who states that from Matou have emerged 142 graduates with doctoral degrees, and 256 with master's degrees. Matou is also the location of numerous schools.
因此市面上真的麻豆文旦不多，許多都是台南縣其他鄉鎮，如大內、善化、安定、佳里、下營、山下等地，引進麻豆文旦果苗，栽植而成，但也貼著「麻豆文旦」的標籤。