In the 70s and 80s, as productive capacity continuously expanded, manufacturing profitability fell and marketing came to play the leading role, with control of brands and distribution channels the key to success. Today, competition is still more intense, and profits from both production and distribution are small. Only the rich earnings offered by financial operations are still attractive. "This is how Ding Kung-wha characterizes the global trend.
七○至八○年代，在產能不斷提昇下，生產利潤變薄，取而代之的是行銷掛帥，掌握品牌和通路成為致勝關鍵」，丁克華進一步以全球趨勢做說明：「現在競爭激烈，生產和通路的利潤都薄了，只剩金融操作的豐厚報酬最能讓人心動。」