Overhead is huge, and the pressure to turn a profit is great. They naturally hope to quickly pull in box office returns well in the eight-digit range. The few million coming in from video tapes and cable TV are a drop in the bucket to them.
成本大、回收壓力也大，當然希望能立刻收進幾千萬元的高票房；錄影帶、有線電視幾百萬元的權利金，對他們而言只是杯水車薪。