Content is still king In the last two years, which have seen the turbulence surrounding Kingstone and Eslite, many have attacked their attempts to introduce post-sale payment or consignment sale systems. Yet the new realities have forced publishers to more directly respond to market needs and thoroughly dismantle the old tactics of publishing to raise cash, and of publishing one book to subsidize another.
（三）內容還是王道在近兩年的金石堂及誠品風波中，「銷結制」或「寄售制」經常成為眾矢之的；但新的制度確實逼迫出版社必須更直接地面對市場反應，徹底剷除「出書換錢、以書養書」的投機空間。