To encourage train riders, posters in the Taipei Train Station read, "While they're stuck in traffic, you read the newspaper. They set out before you do, but you get there first." And the administration has come up with various promotional methods to attract commuters as long-term customers, offering a 25 percent discount on 30-day tickets and a 30 percent discount on 90-day tickets, for instance.
台北火車站大樓的大廳內，除了展示成排的海報，以「別人堵車你看報，他先開車你先到」為號召，來打動更多旅客的芳心外，鐵路局更推出種種長期優待的促銷辦法，吸引上班族成為鐵路局的長期顧客。