This so-called "local touch" requires focusing directly on the Latin American market, with products especially designed to correspond to its requirements, unlike the large American corporations which sell the newest models and highest priced goods to Latin America.
所謂產品本土化，是針對拉丁美洲市場，特別設計符合他們所需要的產品；而不是像美國大廠，只是把美國市場最新型、高價的產品賣到拉丁美洲來。