The budgets the parties allocate to media campaigning give the best idea of the importance they attach to it. This year, the KMT's Department of Cultural Affairs budgeted the tidy sum of NT $ 40 million for newspaper advertizing alone, while DPP headquarters 'total budget for campaign publicity materials was NT $ 20 million; the amounts spent locally by the individual candidates are almost impossible to calculate.
以文宣預算的編列最能看出文宣戰的重要性，今年，國民黨文工會光報紙廣告預算就高達新台幣四千多萬，民進黨中央的文宣總預算則為兩千萬，而各候選人在地方投注的文宣經費更是難以估計。