Around 1985 an advertising campaign in Taiwan newspapers touting the beneficial effects of ch'i-kung (the Chinese art of cultivating one's inner ch'i, or vitality) suddenly made this particular branch of knowledge, somewhat esoteric in modern industrialized society, into a hot topic.
民國七十四年左右，一幅「朝陽氣」廣告大步躍上報端後，氣功這在現代工商社會中，向來「冷門」的學問，突然間變成了熱鬧的話題。