It would be very difficult to take Chinese-language products "westward" into the international market. Judging from the Frankfurt Book Fair, it is only cookbooks and coffee-table scenery books that get the attention abroad. Few people are interested in any other category. Clearly there is still a long way to go before Chinese-language publications can break through their linguistic and cultural barriers.
華文出版品要「西向」打入國際市場相當困難，從每年法蘭克福書展，「為國爭光」的總是食譜、風景等類出版品，其他類圖書乏人問津的清況看來，不得不承認華文出版品要打破文化、語言的藩籬，還有一段長遠的路要走。