While such marketing strategies offer harried readers some ready choices, they also tend to control and limit what readers focus on. With this uneven exposure, the underfunded independent publishers must invest more resources to compete for advantageous display locations.
這些行銷手法固然為眼花撩亂的讀者提供了選擇的線索，但同時也操控、侷限了讀者的目光，更造成新書在書店的曝光率不平等，沒錢沒勢的獨立出版社，必須投入更大經費，才能爭取到比較有利的展示位置。