"People see these places in the media and go have a look for the 'cool' factor. But bargain hunting and label chasing are hardly compatible mindsets, and it won't take much to disappoint those people.
「許多消費者是看到媒體報導慕名而來，但若是又要趕流行又要撿便宜，心態調適不過來，很容易產生期望上的落差。