"What we sell is a meaningful living environment, which is more than just offering rooms for let," says Wu Shih-tsung. For instance, he says that Sincere Home's dining room doesn't just provide a romantic dining environment, but also serves an abundant breakfast. From the soup, through the toast, fruit, pastries and coffee, a meal can take a good hour.
「我賣的是一種生活的意境，不只是賣房間，」吳世聰以早餐為例指出，「真情」不僅提供浪漫的用餐環境，早餐內容之豐盛，從湯、烤麵包、水果、甜點到咖啡，可以整整吃上一個小時。