"A beautiful-sounding voice is less and less given paramount consideration in hires," says Su Lai, assistant manager of programming at UFO. Beautiful voices and standard Mandarin are out because audiences find them "pretentious and lacking in feeling," Su says.
「美聲獨大的基本市場已經逐漸萎縮」，現任成立一年的飛碟電台節目部副理蘇來說，美好的聲音、標準的國語，聽眾會覺得「假假的，沒有感情。