As companies discover that good works are good business, one after another is stressing "corporate social responsibility" and setting up a public affairs department. Companies rely on charitable activities to improve their corporate image and attract personnel.
許多企業發現「公益是門好生意」，紛紛強調 CSR（企業公民責任），設立公共事務部門，藉著從事公益活動來打造企業形象，增進員工的向心力。