Six years ago, it began developing the Weplay brand and designing products in house, and has now successfully transitioned to its new business model.
以代理國外益智類玩具起家的童心園，深感台灣已失去過往製造基地的優勢，應走向設計與品牌，6 年前開始發展自有品牌「Weplay」，自行研發商品，成功轉型。