According to the Motion Picture Association of America, in 1997 the big studios spent an average of US $ 22 million per film on prints, advertising and marketing, with marketing expenditure up by 12 % on the previous year.
根據美國電影協會一九九七年的統計，大片廠花在印製拷貝數、廣告行銷的成本平均為二千二百萬美金，行銷支出比前一年又提高了百分之十二。