When in 1997 China Airlines began granting its Travel Literature Award, suddenly writing travel memoirs seemed like the national pastime. With the support of the media and the airline industry it had its moment, but as the fever faded and online sources proliferated, the publishing of travel-related books began to slow down.
1997 年，「華航旅行文學獎」首度舉辦，一時間旅行文學幾乎成了全民運動；媒體與航空公司的炒作雖造就了瞬間繁華，但隨著文類退燒、網路興起，旅行文學出版量急遽萎縮。