This kind of large-scale promotion has an almost addictive appeal. In recent years, Books.com has been expanding beyond books, notes Stella Yu. In 2000, the site began to sell CDs and began to coordinate activities with Mook, a local travel magazine. In 2003, the site added DVDs; in 2004, publications in simplified Chinese characters.
喻小敏提到，除了書籍，博客來這幾年在產品的服務上也推陳出新，2000 年推出音樂 CD，2000 年與旅遊的 Mook 雜誌合作，2003 年是 DVD，2004 年力推簡體字書籍，今年則納入美妝、親子產品，儼然成為綜合性購物平台，目前更有 9 種電子報流通。