Ever quick on the scent, building contractors have detected this change in consumer sentiment. In many country towns around the edge of the Taipei basin, once thought of as poverty-stricken and off the beaten track, you can now find property ads emphasizing "affordable prices, easy mortgages, good facilities and attractive surroundings," all aimed at luring Taipei commuters out into the country.
嗅覺敏銳的建築業者早已察覺消費者這種購屋心理的轉變，只要留意房地產訊息，可以發現台北盆地邊緣許多早期被認為窮鄉僻壤的郊區鄉鎮，近兩年出現不少強調「總價不高、付款輕鬆、公共設施及功能完善、景觀優美」等訴求的新社區，以吸引上班族「下鄉」。