Cutthroat competition Aside from enhancing content, the newspapers also introduced a variety of promotional strategies to snare readers and advertisers. In 1989, the China Times introduced its "Gold Giveaway" drawing.
在目前的 4 大報之中，聯合報與自由時報的政治立場最為鮮明，各擁藍綠一方；中時則呈現兩頭搖擺狀態。