The ABA has also created Book Sense, a marketing and branding program that releases a weekly list of bestsellers at independent bookstores, creates lists of unique "Book Sense picks" nominated by member stores, and runs a joint gift card scheme where cards bought in one store may be used in another.
美國書商協會也建立了「Booksense」行銷平台，每周推出獨立書店的暢銷書排行榜，並由各成員製作特色選書清單及開發紀念商品等，希望透過這些創新的行銷手段，增加獨立書店的業績