As for hanging out the "Shuishalien" label, this was hoped to achieve the effect of touching an emotional nerve through building on the rich aboriginal ambience of the Puli--Sun Moon Lake area and its image as having exquisite scenery.
至於打出「水沙漣」品牌，則是希望藉埔里、日月潭豐富的部落色彩，和風景優美的印象，達到情境訴求的效果。