In the past, when there were just three television stations in Taiwan, the anchors didn't need to increase their name recognition. But now, with so many new cable stations, television stations are being very aggressive about promotion. During the Chinese New Year's holidays, you often see newspaper photographs of anchors in red clothing holding New Year's couplets or traditional lanterns.
以前只有三台時，主播不需要打知名度，現在新電視台就很積極、主動，於是到過年、元宵節常常可以看到主播穿上大紅衣服、拿春聯、提花燈的照片。