To meet ever-growing competition in the war for tourist dollars, last year Hong Kong spent HK $ 9 million to design the distinctive "flying dragon" logo to be used in a variety of publicity materials.
為了應付區域內愈來愈激烈的招攬觀光客戰爭，去年香港花了九百萬港幣設計了「飛龍」logo，作為香港形象的識別標幟，廣泛運用在各式的城市宣傳品。