TV staff at Asia Plus consider themselves "international citizens," who have to bear being separated from the land where they grew up. As China reforms its economy and a Chinese cultural circle is in the process of taking shape, the Chinese want to realize their dream of establishing media of international quality-with two-billion-plus Chinese speakers worldwide as a support base-which can counterbalance that of English-speaking countries.
東風的電視工作者自詡為國際人，忍受離鄉背井之苦，因為他們想在中國大陸經濟改革、華人文化圈逐漸成形的時刻，以遍及全球的十幾億華語人口為後盾，築起與英語系國家相抗衡的國際媒體夢。