As former Awakening magazine editor-in-chief Ku Ming-chun points out, direct sales companies have a sophisticated theory and method for training people. They can "transform an ordinary person into a sales machine."
這點無妨，前「婦女新知」雜誌主編古明君指出，傳銷公司自有一套嚴密的理論和訓練方式，可以進行「改造凡人成為銷售機器」的大工程。