While Taiwan and Hong Kong audiences are split along lines of age, socio-economic status, and taste, and are difficult to market movies to, the mainland audience is relatively undifferentiated and views movies simply as entertainment for the masses.
相較於台、港觀眾因年齡或社經地位喜好差異，形成分眾結構，並不利於電影行銷；目前大陸電影沒有分級，仍屬於大眾娛樂。