At this time, economic patterns were product-oriented, i. e. consumers took whatever the businessmen had to offer. As a result, emphasis was placed on informing consumers of new products.
由於當時社會的經濟型態呈現出一種「生產導向」（即廠商生產什麼產品，消費者就跟著消費什麼，消費者的地位是被動的），所以廣告的重點，是在於如何將廠商的新產品，以富有創意的手法傳達給消費者，以激發消費者的購買慾。