With The News Lens, they hoped to rewrite the media blueprint, to develop content suitable for reading on smartphones and other mobile devices, and make it easy for social media users to share, discuss, and participate in the issues in which they were interested. They also hoped to make the news something more than a description of facts, to enable it to incorporate multiple perspectives.
《關鍵評論網》志在改寫媒體版圖和定義，發展出更適合智慧型手機等載體的閱讀內容，讓社交網站使用者能夠輕鬆地分享、討論和參與自己感興趣的議題；也希望新聞除了陳述事實之外，還能擁有多元觀點。