Once again, their entrepreneurial spirit shone through. That Chinese New Year, they offered users the chance to write new year's couplets to decorate their apartments, and later that year China faced problems with flowers rendered toxic by pesticides, so i-Partment offered their own online flowers which were, naturally, non-toxic. This offering caught the eyes of journalists and soon became the topic of news pieces.
例如再過幾個月是中國農曆年，他們就辦寫春聯活動，讓網友自創一堆爆笑的虛擬春聯貼在門口；當年又剛好中國爆發「玫瑰花含農藥劇毒」的事件，愛情公寓環保無毒的線上花束，更成為記者報導的題材。