Nearly the entire staff of Books.com jumped ship from Eslite, Kingstone, Hess, and other large brick-and-mortar bookshops. Some felt optimistic about the possibilities of the online market and decided to make the leap. They wanted to experience selling hardcopy books in a virtual world.
博客來的員工幾乎就是從誠品、金石堂、何嘉仁等各大實體書店轉戰過來的，有的看好網路市場而躍躍欲試，有的則想嘗試不同路線，體驗如何在虛擬世界中，販售出一本本厚重踏實的書籍。