Traditional bookstores are not only under attack from online booksellers. A few large-scale publishing houses are also staking a claim in the virtual book realm. Websites set up by publishers, including Readingtimes.com.tw, Bookzone.com.tw, Ylib.com, and Sanmin.com.tw, are able to offer the best prices of all for their own publications. The publishers have opened a new front in the online battle for book sales.
除了實體書店增闢戰場開設的綜合型網路書店外，幾家大型出版社也相繼投入網路書店領域，如「時報悅讀網」、「天下文化書坊」、「遠流博識網」、「三民網路書店」等，並挾帶其自身出版兼通路的優勢，以更多價格優惠服務讀者，火速開啟了網路購書的另一線戰場。