Not only that: in this emerging industry, Taiwanese companies, with their traditional strengths in expanding production capacity and reducing costs-a disposition memorably illustrated by Acer founder Stan Shih's "smiling curve" graphic showing R & D, production, and marketing along the path in the shape of a smile-are also facing the same difficulty in lifting R & D and marketing capabilities up to create the desired "smile".
不僅如此，從宏創辦人施振榮的「研發──生產──行銷」的產業鏈「微笑曲線」中，一向長於提高產能、降低成本的台灣企業，在這項新興產業中，同樣又面臨研發和行銷兩端無力提升的困境。