Looking at the larger environment, in recent years, the global financial crisis and cross-strait tensions have caused economic turbulence, and firms have closed factories and laid off personnel. The situation has been especially serious in the mass media. In all areas of media, including TV, radio, newspapers, and magazines, the market is saturated, and few people are leaving their jobs.
而若以大環境來看，近年因金融風暴、兩岸緊張引起景氣波動，企業紛紛關廠、裁員，其中尤以大眾傳播業受創最為嚴重，不管是電視、廣播、報紙、雜誌，目前台灣的市場都呈現飽和，代謝速度緩慢。