By looking at the commercials that won its advertising awards, the China Times has been able to detect four different eras, which provide an outline of advertising's creative development here in Taiwan.
時報廣告金像獎曾根據歷年來的得獎作品，把創意特色大致整理、區分成四個階段，由此也可看出台灣廣告的創意變化。