Chen Ming-fong, superintendent of NTUH, similarly notes that aggressive promotions and advertising contribute to the myth that the newer and more expensive a test is, the better it is. The public never compares the efficacy and expense of these tests.
台大醫院院長陳明豐亦指出，受大力促銷或儀器廣告的影響，民眾常以為越新、越貴的健檢儀器越好，卻沒有考慮檢驗項目的效能與成本代價。