Some describe this situation as being like the lottery, because as every lottery player knows, the more tickets you buy, the better your chances of hitting the jackpot. So publishers put their heads down and plow ahead, hoping that they can get a phenomenal bestseller like Harry Potter or The Lord of the Rings and thereby secure their fortunes in a single blow.
有人形容出版業這種現象就像在買樂透，因為買樂透的人都知道，買越多張，中獎率越高，出版業硬著頭皮撐，也就是希望能撐到一本像《哈利波特》或《魔戒》那樣的狂銷書，一把就翻身。