Seeking added value through cross-industry alliances has become a common marketing method for Taiwanese films. Two movies that focus on youth subcultures, Exit No. 6 and Island Etude, were helped by alliances with Chunghwa Telecom, cell-phone maker Dopod, and Giant, the famous bicycle manufacturer. By using product placement marketing, they were able to garner extra publicity for both the films and the companies 'brands.
透過「異業結盟」，尋求附加價值，是目前台灣電影普遍的行銷作法，像陳述青少年次文化的《六號出口》和《練習曲》，便分別與中華電信、手機大廠多普達及知名腳踏車廠捷安特合作，透過在影片中秀出產品的置入性行銷方式，達到電影與企業品牌雙贏的宣傳效益。