"The five-word mantra that I keep repeating to students when I teach classes on how to market the festival is as follows: 'Fresh, energetic, spectacular, unique, and authentic,'" says Hung Wan-lung, past director of Pingtung County Cultural Affairs Bureau and currently principal of I-Shou International School.
「『鮮、壯、奇、特、醇』，這是我在節慶行銷課程中，一再告訴學生的『五字箴言』，」前任屏東縣文化局長，現為義守大學附設國際中小學校長的洪萬隆表示。