After the 921 Earthquake in 1999, the Taichung County Agriculture Bureau and Houli Farmers 'Association hoped to blaze a new trail and figured that the local fruit industry could be revitalized if it turned to winemaking. In view of the Hung family's past history of grape growing and winemaking, it was decided to open a winery and to name it Shu-Sheng, after Hung Chi-pei's grandfather.
以祖父之名 1999 年 921 大地震後，台中縣農業局和后里農會希望另闢蹊徑，以釀造水果酒來振興地方產業，最早種植釀酒葡萄的洪家既已有基礎，以祖父為名的「樹生」酒莊於是順利成立。