They very soon realized that Latin America had great potential. Stan Shih energetically drafted the "GO" strategy--based on the idea of the "villages encircling the cities" --in which he abandoned the idea of most manufacturers which sees the European and American markets as all important, and going one step further, setup his strategic base in that gateway to Latin America, Miami, sending specialists to service this market.
眼看拉丁美洲可以有所作為，施振榮靈活擬定「鄉村包圍城市」的策略，捨棄一般廠商只看重歐美市場的作法，進一步到拉丁美洲門戶邁阿密設據點，由專人來服務這個市場。