What can't be denied is that the level of creativity in that period was lower, and that the advertising agencies, both in production techniques and management methods, were, like many of their client firms and industry in general, following the Japanese lead. The advertising industry here copied advertising in Japan, and some commercials were unabashedly modeled directly from Japanese examples.
不可否認，這時期的廣告創意層次比較低，而且受到當時客戶、廠商的技術或經營管理方式大多襲自日本的影響，廣告業也向日本學習，甚至廣告還直接抄襲日本的作品。