In the late 1990s Europe experienced outbreaks of mad cow disease and foot-and-mouth disease, which led to an awakening of consumer consciousness. In the fiercely competitive international market, consumers are paying increasing attention to food quality and safety.
1990 年代後期，歐洲陸續爆發狂牛病、口蹄疫等疫情，喚醒消費意識抬頭，在競爭激烈的國際市場上，消費者對食品品質與安全日益重視。