They should start by building up the local character of their towns so that tourists want to spend time there. "If rural businesses can understand how tourists think, what they've come to see and what locals can provide to them," says Wu, "it opens up a lot of new possibilities."
「地方業者要感受觀光客的心情，來到當地想看什麼、他們能提供什麼，就有很多新可能。」