To turn around the image of Taiwan for international travelers, the Tourism Bureau hopes to use high quality and reasonable prices to market Taiwan. "Formosa Star" is the product of this thinking and is the Tourism Bureau's business focus for this year. In the future the 800,000 Japanese who visit Taiwan each year will be the primary targets of these marketing efforts.
為了扭轉國際旅客對台灣的印象，觀光局希望以好的品質和合理價位來行銷台灣，「寶島之星」就是這種思維下的傑作，也是觀光局今年的業務重點，未來將以每年來台人數約八十萬的日本人為促銷主力對象。