The reason Ihergo has caught on so strongly, believes Liu, is because the site respects Taiwanese people's more culinary side, and combined with the localized groups, this has been crucial to the site's success.
而 ihergo 能成功擄獲消費者的心，劉威麟認為，這個網站看準台灣人愛吃美食的民情，再結合地域概念的「家族」行銷，是它受歡迎的關鍵因素。