That year, as part of the effort to suppress Communist forces in China, Chiang Kai-shek launched the New Life Movement to alter the undisciplined, even extravagant, lifestyles of many Chinese. The stamps are printed with various slogans from that movement, calling for people to live lives based on the principles of etiquette, rectitude, frugality, modesty, cleanliness, simplicity, and efficiency.
這個時候，蔣中正先生擔任國民政府軍事委員會委員長，督師剿匪。為了改良當時奢靡腐敗的社會風氣，蔣委員長提倡「新生活運動」，提出了以禮、義、廉、恥為基本精神，整齊、清潔、簡單、樸素、迅速、確實等為生活準則。