Specialized shops like "Les enphants," "Chicco," and "My Baby" began to replace the "Peacock Shop" ten years ago, because they were able to meet the demands of upper middle-class buyers.
在家長的重視下，童裝的需求量大增，對品質的要求也越來越多，以講求品質與功能著稱的「麗嬰房」、「愛的世界」… … 等專賣店，曾經因能滿足中上階層的需要，十餘年前就風風光光地取代「孔雀行」的地位。