The entry of business into popular activities can be of salutary assistance. These days, in Japanese ceremonies, there are often performance teams sponsored by business. They wear uniforms with the company logo, and there's a sense of competition among different companies, so that the teams go all out for good reviews.
商家介入民俗活動其實可以有良性的助益，目前在日本許多祭典中，常有由商家出錢出力組成的表演隊伍，他們穿著印有商號的服裝，或傳統或創新，而商號間因有著「拚館」的意味，無不卯盡全力表演，期望獲得好評。