In 1995, the US company eBay created the first consumer-to-consumer virtual secondhand sales platform. In just six months it was successful enough to begin charging fees, and produced an 80 % gross profit margin. This encouraged major Internet players like Amazon, Lycos, and Yahoo to follow suit.
一九九五年，美國 eBay 打造出「個人對個人」的虛擬二手貨交易平台，短短六個月後開始收費，就交出百分之八十毛利率的成績單，此舉鼓舞了大型網路龍頭如亞馬遜、來科思、雅虎跟進。