These days it is Euro Cup fever that is raging across Europe, and Taiwan's Acer is the only electronics firm to be involved as a sponsor. "Taiwanese firms," says Shao, "are becoming more and more willing to spend big bucks on sporting events to promote their brand."
而此刻正在熱戰中的歐洲國家盃足球賽，唯一的電子產品贊助商竟是來自台灣的明基電通公司，「國內的廠商愈來愈願意花大錢，用體育賽事來打品牌，」邵于玲指出。