"Anyone under 30 has grown up with Shao Mei," says Ch'en Ch'in-hsien, whose father and four uncles, originally in the grocery business, started the company years ago when they found ice cream outselling their other goods.
「現在卅歲左右的人，都是和『小美』一起長大的。」陳欽憲表示，小美冰淇淋由他父執輩的五位兄弟共同創立，早先五兄弟以賣菜起家，冰棒作副業，由於利潤不錯，慢慢才轉向以冰淇淋為主的專業化經營。