They have become the darlings of the advertising media because of their massive consumer demand. Moreover they are very different from the older generation in their values and attitudes towards life. They are steadily breaking down the traditional norms and methods of communication that used to govern family, school, and work.
由於龐大的消費力，他們成為廣告廠商的寵兒，而迥異於「傳統人類」的生活態度、價值觀念，也漸漸衝擊家庭、校園、工作職位上的傳統倫理觀念及溝通方式。