Peggy Chiao observes that most Taiwan films have small overheads of NT $ 10-20 million, and small productions cannot afford to spend a lot of money on marketing. They have to rely on time and word-of-mouth to attract a percentage of the audience.
焦雄屏認為，本土電影多屬於一、二千萬的小成本製作，而小成本作品不會花大錢宣傳，需要靠時間和口碑，吸引分眾。