Packaging important: "Popular, open or relaxed and entertaining methods of packaging can relieve some of the sensitivity and embarrassment the topic is apt to cause," says Li Tzu-yao, a professor at the College of Medicine at National Taiwan University, who often discusses sex on television and in the press. He believes that packaging is the main reason audiences are willing to accept sex information from the media.
「透過傳播媒體以開放、通俗或輕鬆娛樂的方式包裝，可以化解『性』話題本身的敏感度和尷尬」，常在電視媒體和報章雜誌上討論這方面問題的台灣大學醫學院教授李鎡堯認為，這是觀眾較樂於從傳播媒體接受性知識的主因。