With the promise of allowingviewers to freely choose what to watch and when, Chunghwa Telecom's multimedia-on-demand (MOD) services have made their official debut. In addition to driving the convergence of telecommunications and television, MOD services are being closely followed to see if they change the viewing habits of the Taiwanese public, as well as being seen as a barometer for the digitization of audiovisual content.
強調能「隨選隨看」的中華電信公司「多媒體隨選服務」（multimedia on demand，MOD）正式開播，除了帶動電信與電視的科技匯流外，多媒體隨選服務能否改變台灣民眾傳統收看電視的習慣，更是影音資訊邁向數位化的觀察指標。