Commercial chen-t'ou have arisen because there are few community or professional chen in north Taiwan, yet the temples hope for a powerful presence in their processions-and businesses want to take advantage of the crowds to do a bit of advertising.
商業陣頭是由於北部的莊頭陣、職業陣數量都不多，廟方為求壯大繞境陣容聲勢，而商家也願借廟會人潮大作廣告。