In order to get more media exposure, which aids name-recognition and fundraising, NPOs are becoming actively involved with any and every heart-wrenching human interest story reported in the media. Child abuse, rare diseases, deadly accidents ... the NPOs are there, sometimes even sacrificing the victims 'right to privacy in order to better satisfy the media's curiosity. Then there are advocacy groups.
為了增加媒體曝光率以提升知名度和募款效益，每當社會新聞中出現撼動人心的個案時，不論是受虐兒、罕見疾病或重大意外導致傷殘，NPO 往往會主動介入關切、「拉人」，有時甚至得犧牲個案的隱私權，以滿足媒體的好奇心。