The event, which has been growing steadily over the years, urges people to personally experience hunger and to take responsibility for the lives of others by participating in a "famine camp" at which they fast and make a monetary donation. With more than 10,000 participants, this year's 30-Hour Famine, which ended in the middle of August, required planning and organizational skills on a par with those of an international corporation.
請名人代言是每年「飢餓三十」活動一貫的行銷手法。此外，號召大家體驗飢餓、體驗生命責任的「飢餓體驗營」，也是一年比一年盛大，今年報名人數破萬，整個推廣活動的操作細膩程度，不亞於跨國大型企業。