Wang Ming-wei, RT-Mart's marketing manager, explains that in June of last year, when a competitor launched a promotion for an Italian pressure cooker, RT-Mart discovered that its own price was NT $ 700 higher. They then initiated a search for 90 customers who had bought the item and refunded the difference.
行銷經理王明褘舉例說明，去年六月競爭對手推出一款義大利快鍋的促銷方案，他們發現自己的售價比同業貴出七百多元，主動找到九十多位已購買的消費者，退回差價。