In order to raise funds, he began to write emails to his friends, asking them to forward his message to their other friends. Full of idealism and ambition for his "Rainforest Coffee" plan, he hoped to get 400 regular customers to commit to purchasing a pound a month over the next two years.
為了籌募資金，他開始寫信給朋友，請他們努力轉寄，希望號召 400 位長期訂戶，採 2 年為期、一個月一磅的方式，預購他滿懷理念與抱負的雨林咖啡。