A "customer-first" attitude to customer service is the real strength of Japanese business. Morishita notes, "We at WNI consider our clients to be 'supporters' of the company's efforts for long-term sustainability, rather than simply consumers of our products. Such an attitude motivates us to provide the best quality service we possibly can."
顧客至上的服務精神，本來就是日本企業的強項，森下良治指出，「我們把客戶當成公司營運存續的『支持者』，而不只是消費公司產品的人，藉以砥礪自己提供最佳服務。」