Beginning as an electronics retailer and building strategic alliances with suppliers to lower prices, PChome's online shopping channel quickly drew a substantial number of loyal customers. After tasting success with digital cameras-then the hottest high-price product-and making a whopping NT $ 1.3 million in weekly sales, PChome began to branch out into other product categories, becoming in essence an online department store. The success of PChome caught the attention of Yahoo!
起初僅鎖定 3C 電子商品，並打出直接與供應商結盟的策略來壓低價格，因此在極短時間內就吸納了不少支持者；當時尚屬奢侈品的數位相機，就曾在 PChome 創下單周銷售額超過 130 萬元的好業績，其後「PChome 購物」也漸漸加入其他商品類型，從原本的網路 3C 賣場，擴大為綜合性的網路百貨公司。