She notes that even those whose sense of fashion might be a little extreme come across as "good kids," which she attributes to shared values and Eslite's corporate culture.
此外，「誠品最大的特色，除了創新，最重要的就是對理念的堅持。」李玉華認為，書店獲利困難，但他們總是咬牙維持原來的風格與品質。她指著咖啡桌說：「我們可以不要用這麼厚的原木，只要貼皮的就好。