A unique selling proposition Providing wholesale supply to franchisees is the largest source of revenue for most franchisors. But to have hundreds of franchisees willingly purchase franchisor products day in and day out is not an easy proposition. A franchisor must have its own unique methods.
「批貨」給加盟店，是多數連鎖總部的最大宗營利來源，然而要讓旗下數百家加盟店都心甘情願前來輸誠進貨，總部可非要有兩把刷子不可。