In Japan, where there is an attitude of worshipping the West and putting down Asia, "it can be said that there are not only no Taiwanese brands but no Asian brands--other than Japanese--that are famous there," frankly states the vice president of Lucky Sun Corporation, Kiyoshi Nishimoto, who is familiar with Taiwan businesses.
在「崇洋貶亞」的日本文丑結下，「不光是台灣商品，可以說除了日本自己的產品以外，整個亞洲地區都沒有在日本稱得上是知名品牌的商品」，對台商相當瞭解的日商 LUCKY SUN 株式會社專務取締役（相當於常務董事）西本喜代志坦率地表示。