Aware of this trend the Pepsi Company began producing artificially flavored Warinta Orange and Lemon Sodas. Coca-cola began making Wonder Sodas in a variety of fruit flavors.
今年，黑松全面檢討銷售策略，發覺產品種類愈來愈多後，「各立門戶」地打廣告，投資頗鉅，且常難以兼顧，實不如集中火力打形象廣告。