As you walk through the spotlessly clean and brightly lit display area at a Matsusei supermarket, you see a billboard headed "The Secret Color Code of Fruit and Vegetables for Better Health." The board declares that white strengthens the immune system, yellow is for anti-oxidants, red protects the heart and internal organs .... Under the soft lighting, red, yellow, white, green, and purple fruits and vegetables shine glossily.
走進松青連鎖超市潔淨明亮的展示區，「五色蔬果健康密碼」看板標示著：白色增強免疫力、黃色抗氧化、紅色保護心臟......」；柔和燈光下，紅、黃、白、綠、紫的蔬果閃爍著光澤，按顏色、高低不等的陳列美感，彷彿一場繽紛的蔬果星光秀。