YAOX Edutainment, a firm from Taiwan, ended up winning a tough competition to create that content. The firm became "general contractor for exhibition design and construction" and its executive creative director Crayon Yao also assumed the title of "creative director" for the pavilion.
經過重重的競賽關卡後，最後由來自台灣的「躍獅影像科技」執行創意總監姚開陽一路過關斬將，分別取得了中國館「創意總監」頭銜與「展示深化設計與工程承包商」的資格。