Brands and channels As for its original business, as margins become smaller and smaller in the OEM business, branding and channels are Tatung's great hopes. Actually, as a giant of household appliances, Tatung as early as the 1950s ran the nation's first consumer service centers that dealt directly with the public, operating under Lin Ting-shen's slogan, "With one phone call, service comes to you."
在一般評價中，大同數位產品品質不差，價格也有競爭力，只是需要提昇品牌形象與加強服務效率。而轉型後的大同 3C 展示中心，走「產品攻擊化（敢拚低價）、形象年輕化、生產靈活化」路線，並贊助兄弟象職棒隊，希望能提高年輕族群的認同度。