To ensure the sustainable operation of the company, Philips Design needs to anticipate what the company will sell a year from now and how the company will survive in the market five years hence; it must constantly come up with proposals. Otherwise if the head office fails, Philips Design will have no more projects.
為了確保總公司能永續經營，設計中心要預想公司明年賣什麼、5 年後如何在市場生存，時時主動提案，否則一旦總公司成了日落黃昏，設計中心也沒案子可做。