Rex Chang's strategy is to directly manage operations in major cities because profits are better there. In second-tier cities that cannot be directly managed operations are the responsibility of sales agents. In more out-of-the-way third-tier cities the firm relies on one-off non-returnable sales to earn relatively stable profits.
張嘉文的經營策略是，一級城市採直營，原因是獲利最好；無力直營的二級城市，則以代銷方式經營；鞭長莫及的三級城市則直接賣斷，獲利較為穩定。