With the self-sufficiency that comes from robust domestic demand, Japanese publishers 'attitudes towards foreign markets have been tepid. Moreover, Japanese characteristic fastidiousness in business matters tends to prolong negotiations and diminish profits. Only in the last couple of years, as the Japanese economy has crashed taking its publishing industry with it, have Japanese publishers expressed a greater interest in licensing books abroad.
早期日本因閱讀人口高、出版市場蓬勃，內需充足之下，對海外授權不甚積極，加上日本人行事風格謹慎，接洽時格外耗時費力，直到近幾年日本出版界和日本經濟同步大崩壞，對授權的態度才有了明顯轉變。