Even worse, by the time the plan gets through all this cutting and pasting and is finally approved, the market may have changed. Product A is no longer so popular; consumers now want Product D. But what can be done?
更糟的是，好不容易拍板定案後，善變的市場早已起了變化，甲產品已經過氣，消費者現在喜歡的是戊產品。怎麼辦呢？