After Ku Hsiao-tu: Nevertheless, he points out that with such heated competition, the advertising industry needs to grab hold of current social phenomena, sensitive issues and fashionable vocabulary in order to get the focus of consumers.
不過他指出，在激烈競爭下，廣告業者必須快速而準確地捕捉社會的流行現象、敏感話題或時髦語彙，才能抓住消費者的焦點。