The first thing the white paper set out to do was to break down some of the myths many people harbor about creativity, such as that it is the monopoly of a small number of gifted students, or is inborn and cannot be nurtured and studied. Most people fear and oppose change and are insufficiently able to appreciate the expression of creativity.
白皮書首先要打破一般人對創意存在的幾種迷思，如：以為創意是少數資優生的專利，是天生的，無法培養和學習的；大多數人是因害怕改變、抗拒改變，對創意表現的欣賞能力不足。