Huang Jennjia says that from the perspective of consumer psychology, buying is a way in which some abstract concepts can be put into concrete form. When a certain product is endowed with or associated with a particular meaning, buying that product becomes a method of physically connecting with that meaning.
黃振家指出，從消費心理學的觀點來看，消費是一種「實踐的手段」，當某種商品被賦予特殊意義時，消費該商品就成為連結特定意義的實踐方式。