He also founded a publishing house that printed collections of the articles and essays he produced daily for the paper's literary supplements. The collections all went on to be bestsellers, elevating Bo Yang into the then-rarefied ranks of Taiwanese literati possessing their own car.
台北教育大學台文所副教授應鳳凰指出，柏楊的方塊雜文「倚夢閒話」和「西窗隨筆」，天天在報紙副刊亮相；爾後甚至自己成立了平原出版社，將專欄文章集結出書，本本暢銷，讓柏楊晉身當時文壇少數的有車階級。