After transitioning into the IT industry, Tatung has for the past 30 years continually adjusted its direction and pace. Though it tried to develop its own brand of computers, the tech industry proved to be too different from the home appliance industry. Tech relied on exporting, and the very localized Tatung had difficulty building up an international brand. It gave up and went into "OEM" contract manufacturing.
跨入資訊業後，近 30 年來，大同不斷地調整發展方向與腳步，雖然曾企圖開發自有品牌電腦，無奈資訊業和家電業不同，它更偏向外銷型產業，本土性格極重的大同無力打造國際品牌，於是也走上代工之路。