Foreign magazines that rent "magazine numbers" then provide the lessor with content run the risk of coming away empty-handed, for when their mainland partner has learned their editorial approach and methodology, there is nothing to stop the lessor from discontinuing the relationship while holding on to the brand that the foreign partner has helped build.
這樣由外資供稿的雜誌，一旦日後出租刊號的大陸雜誌社，熟悉了外資的編輯理念與手法，要取回刊號時，外資之前的投入等於是白白替大陸雜誌社建立品牌。