Echo's aim is to discover forgotten cultural traditions piecemeal from the five thousand years of Chinese history and heritage to serve as the bridge between the past and present, as well as between academic research and conventional social practices. "
所以我們漢聲中文版的原則是『把學術與通俗銜接，把傳統與現代銜接』。」黃永松又說：「我們採用的是柔和的方式，即是將大傳統文化做為背景，藉著一些傳說和故事來連接。