"But actually that's not true, because media-based marketing is just a tool. What's important is the substance of the festivities," says Hung. For if the festival itself is rather insubstantial, media accounts will be correspondingly bland. In that case, even with a lot of coverage, the public will not become interested.
「其實不然，媒體行銷只是一種工具，重要的是活動內容，」洪萬隆解釋，如果活動內容空洞乏味，媒體報導也就乏善可陳，儘管佔了版面，卻不足以打動大眾。