John Kuan, director of the DOA and vice-secretary general of the KMT, in discussing the concepts behind these activities, indicates that his motive comes from two directions. One, faced with the coming of party politics, the ruling party is turning from the role of controller to that of competitor.
提出名人下鄉活動構想的中國國民黨副秘書長兼組工會主任關中即曾表示，他的動機來自兩方面，一是面對政黨政治的來臨，執政黨已由支配者的角色，轉化為競爭者。