In order to meet the demands of tourists, they have developed such diversions as eating "Matsu banquets," wearing "Matsu costumes," getting one's hair made up in "Matsu dos," dreaming "Matsu dreams," even large-scale Matsu cultural festivals.
為了配合遊客的需要，發展出吃「媽祖宴」、穿「媽祖裝」、梳「媽祖頭」、作「媽祖夢」… …。更有所謂的媽祖文化節，舉辦大型的媽祖祭典。