At present, Bright Ideas is working on its own 3D CDs entitled Chu Culture Exhibition and Recollections of the Red Cliff, which use historical materials and ancient paintings to introduce Chinese culture. The company has chosen a lonely road amid a plethora of multimedia products that seek to outdo each other in novelty and exoticism.
目前頑石正埋首製作自己的《楚文化》及《赤壁懷古》等三Ｄ光碟，利用史料或古畫來介紹中國文化，在數位內容爭奇鬥豔的絢爛中，獨自選擇一條寂寞的路。