With government policies supporting domestic industries, Tatung received benefits such as American assistance and industrial protection. The jingle that sang out "Tatung, Tatung / Local products are the best!" was heard all over the island, and Tatung Boy, the football-playing company mascot, became a forerunner of the figurine mania now sweeping Taiwan.
在「愛用國貨」政策下，大同享受了包括美援補助、產業保護等優惠，「大同大同，國貨好」的廣告歌傳遍大街小巷，戴著紅白頭盔、手持橄欖球、一雙穩重大腳、精神抖擻的「大同寶寶」，更成為台灣「公仔風潮」的始祖。