"Hong Kong people's favorite sports are first horse racing, and second football," says Golden Atom spokesperson Nancy Tien. "To cater to Hong Kong people's likes," Golden Atom spends HK $ 8 million a year to support the Golden team, firstly to build its image and brand awareness, and secondly in the hope of winning a place in Hong Kong consumers 'hearts.
「香港人最愛的，一是賽馬，另一項就是足球」，好易通發言人田蘭畦表示，為了「投香港人之所好」，好易通每年投下八百萬港幣培養一支甲組球隊，一來打形象和知名度，二來也希望博得香港消費者的感情認同。