In recent years the fastest growing area has been advertising for leisure and travel. In recent years, people from Taiwan have taken over five million trips abroad per year. To meet changing market demand, newspapers have aggressively altered their formats to put travel stories, once not very important, into the paper every day.
以近年來成長幅度最快的觀光旅遊類廣告來說，由於台灣民眾每年出國觀光人數，在幾年間突破了五百萬人次，為因應市場結構改變，各報都積極改版，讓原本不太重要的旅遊線，擴增為每日見報的版面。