A magazine must first and foremost appeal to its readers. This is fairly easy for a specialist magazine, whose audience is well-defined, but is a major problem for a general interest publication.
一份刊物要能叫好又叫座，滿足讀者需要是首要條件，對於專業雜誌而言，比較容易拿捏，因為讀者的定位比較清楚，但對綜合雜誌來說，這卻是一門極大的學問。