Once the business built a name, things started to pick up, and in 1909 the business-savvy elder Chuang established the Chuang Yi-cheng Sauce Shop.
有商業頭腦的他，1909 年就創立「莊義成醬園」，並且畫一個圓將姓氏「莊」字圈住，當成公司商標，很早就有企業識別觀念。