As early as 1930, European and American academics were already making inroads into what would come to be called "media literacy," but it was only in the 1990s that such concepts began to sprout in Taiwan. Chen Shih-min of National Chengchi University's Department of Journalism and Sophia Wu of its Department of Radio and Television were its greatest advocates.
早在 1930 年代，歐美學界就已倡導「媒體素養」，但台灣則是遲至 1990 年代中期才開始萌芽，政大新聞系教授陳世敏和廣電系副教授吳翠珍，是兩位最主要的推手。