"Besides creating interest, dialect is even more appropriate for molding product image and separating targeted consumers," says Kuo Sheng-nan, the ad director of Bozell CCAA. "Popsicles, peanuts and pig's knuckles are all traditional food products. Isn't using dialect a more appropriate manner of conveying information about them."
「除了製造趣味外，方言其實更適於塑造產品形象，區隔消費對象」，華商廣告公司主任郭勝男認為，「像枝仔冰、土豆花蹄都是傳統食品，運用方言更能貼切地傳達訊息。」