Chiu mentions Taiwan's small- and medium-sized towel makers as an example, noting that many made low-cost towels for ceremonial uses, and utilized funeral homes as a distribution channel. In recent years, TTRI has been encouraging these firms to develop higher value products, in particular the imported hand towels, bath towels, and bath mats used by Taiwan's hotels and motels.
他以國內中小型毛巾企業為例，許多業者原以葬儀業者為行銷通路，生產答禮用的平價毛巾，近年來紡研所鼓勵業者開發高價值產品，以取代飯店和汽車旅館原來的國外品牌毛巾、浴巾、止滑巾為目標。