In September 2008, media attention was drawn to the AUO 360 team, headed by company vice president Hsieh Shih-fang, for the warm-up session of the ING Taipei Marathon. Hsieh jokingly called it the "first lesson in fostering executive power."
2008 年 9 月，ING 台北馬拉松中區暖身賽中，由副總謝世紡領軍的「友達 360 壯士」引起媒體矚目，謝世紡笑稱這是「執行力養成的第一堂課」，12 月決賽時，友達還將有上千人北上叫陣。