"Generally speaking, the barriers to entry for Internet companies are very low, and a company's business model can easily be copied or improved on by later entrants," says Chiang. He stresses that it is therefore essential that as well as offering online services, an Internet company should also develop offline brand recognition and acceptance. Only then can it avoid "money-burning" competition and build a future for itself.
「一般說來，網路公司的進入障礙很低，它所具備的經營模式也非常容易被後進者趕上或複製」，蔣重光強調，因此網路公司除了要有線上的服務，更重要的是開發非線上的品牌及認同度，唯有這樣，才有機會避免所謂的「燒錢」式的競爭，走出自己的路。