There has been a similar experience in Britain, where marketing expertise has helped the station Classic FM to grow rapidly, breaking the grip of the BBC classical station on its loyal listenership and, in the process, becoming Europe's largest commercial radio station.
無獨有偶，英國這幾年崛起的古典音樂電台 Classic FM，因為深諳行銷之道，已經大大威脅了聽眾對老字號 BBC 的忠誠度，也成為目前全歐洲最大的商業電台。