From 1999, when Seagull decided to develop its own brand, until 2001, when its Franz brand unveiled its line of porcelain butterflies, the company poured NT $ 300-400 million into R & D and production equipment. It encountered all manner of frustrations and obstacles along the way.
從 1999 年決心投入自創品牌，到 2001 年推出「蝶舞」系列，這段期間陳立恒投注在技術研發及生產設備的金額高達台幣三、四億，過程中更遭遇無數挫敗。