The passion fruit's rich aroma and unique sweet-and-sour flavor are among the reasons for its immense popularity. Owing to the rise in people's living standards, they are now more discriminate in their taste for food. Among beverages, natural fruit juice is the best-liked, and of these, the passion fruit is a standout.
近年來國內生活水準提高，消費型態也跟著改變：每逢暑季，人們紛紛大量飲用各色飲料，果汁、汽水的銷路極佳；而芬芳可口的百香果汁，近年來尤其廣受歡迎，成為果汁飲料市場的「後起之秀」。