In other countries, McDonald's positions itself as supplying a cheap, popular meal in a friendly, hygienic environment. It's a place where thrifty housewives take their children or where office workers grab a relaxed lunch, "says Wu Hsin-hao.
在國外，麥當勞強調的就是大眾化的親切、衛生和廉價，是精打細算的家庭主婦會帶著孩子前來、上班族中午輕鬆打發一餐的地方」，吳昕顥說。