Kinokuniya is unable to hold public educational activities like Eslite Forum, or promote a variety of products. It can only cooperate with publishers to create publicity, like it did recently with Japanese publishing house Kadokawa to put together an exhibition of movie posters for the film Quill. They hope to improve this aspect.
對此，許絢音無奈地指出，礙於場地、人力及經費，紀伊國屋無法發展像「誠品講堂」那樣的民間書院式服務，或推出各式包裝行銷，只能與出版社進行合作宣傳，例如前陣子與同屬日系的角川出版社合作《再見了，可魯》電影海報展等，戰力是有待加強。