The original motivation for establishment of a direct sales network is to avoid the costs associated with retail sales--profits skimmed off by middle-men and retailers, costs of advertising and storefront rental, and employee salaries. Savings can then be passed on to the consumer to attract buyers.
傳銷原意本是避免傳統通路大盤、中盤、小盤等的層層剝削，以及廣告、店鋪租金、工作人員薪水之類的支出，將費用省下來後直接回饋消費者。