With an online store, the growers can give customers thorough information on their produce, detailing all the good points and unique characteristics easily. They can also get rapid feedback on customer orders. Through all this, the farmers will hopefully gradually break away from the old sales method, which was dominated by retailers and middlemen, and increase their own profit potential.
利用網路，他們可以把自家產品的好處和特色詳細介紹給消費者，也可以從訂單中獲得立即的回饋及意見反應，最終的希望，則是慢慢擺脫由「行口」主宰的農家宿命，追求利潤提升的可能。