Given the consensus that social resources should be optimally employed, multi-media cooperation is the trend, especially cooperation between the print media and electronic media, because each has its innate limits. The former is slower, and reaches fewer people. The latter is easily superficial, and cannot afford the time to chew over details. Thus they both need to cooperate.
在社會資源應受到最大運用的共識下，跨媒體合作不但是大勢所趨，也早已行之有時，尤其是平面媒體和電子媒體，因各有其先天的侷限﹘﹘前者速度慢、傳播人次少，後者易成過眼雲煙、無法仔細咀嚼，因而更覺合作的重要。