Generally one design will be produced first in a 200 to 300-piece test run, and if the market responds well, the design may be revised and issued for a second generation. Chang points to Nike's Air Jordan shoes, which were so warmly received initially that you couldn't get a pair for love nor money.
張凱文指出，潮牌走精緻路線，與其說是刻意「限量」，不如說是「產量少」來得貼切。通常一個款式會先做 200 ∼ 300 件測試市場，如果市場反應不錯，就稍做改版再出第二代。