Total monthly turnover for the two Treasure branches can be as high as NT $ 3 million. Wang believes it's a result of their "high volumes, small profit margins": "With the media spotlight on this trend, customers virtually flock in, with a lot coming in to look for a bargain, or to find limited-run or out-of-production things.
目前「璀色」兩家店每月營業額高達兩、三百萬元，王曉薇認為是薄利多銷的結果，「因媒體炒熱並帶動市場，顧客成長速度飛快，許多人為了撿便宜、尋找限量及停產品而來，只要貨源充足、齊全，獲利還是不錯的。」