They can turn a place's image around. Tungkang Township in Taiwan's southernmost Pingtung County was known for years as a hotbed of underworld activity. Now, through the Bluefin Tuna Cultural Festival, it has become one of Taiwan's most renowned towns and a must-see summer tourist site.
長久以來，處於台灣最南端的屏東縣東港鎮，總是甩不去「黑道之鄉」的惡名，如今靠著黑鮪魚文化觀光季，一舉成為台灣名氣最響亮的小鎮、夏季觀光旅遊的勝地。