"In the financial industry having local roots matters a lot, and whether foreign companies will be successful or not very much depends on their ability to localize," argues Victor Kung, managing director of the Fubon Group, which announced an alliance with Citicorp last year.
「金融業是非常本土性的產業，外商能不能成功，『在地化』是一大關鍵，」去年開始與美商花旗集團結盟的富邦集團常務董事龔天行分析。