"The profits in OEM are thin, and compared to personal computers, purchasers of LCD TVs and other consumer electronics tend to rely more on brand names," says Ma, while also noting: "The path from OEM to branding will be steeper for LCD TV makers it was for Taiwan computer manufacturers in the past."
「代工利潤薄，而且相較於個人電腦，液晶電視等消費性電子商品的成敗更依賴品牌，」馬松亞強調，「這場由代工走向品牌之路，會比當年台灣電腦大廠的自創品牌之路更為險峻。」