When Asustek, originally known for its motherboards, decided to create its own brand of notebook computers in 1997, it was ten years behind everyone else in the field. Through innovative design and branding, it quickly caught up, growing its sales from a few thousand units per month to more than 100,000 in just a few short years.
主機板製造大廠的華碩，1997 年決定切入筆記型電腦的自有品牌市場，雖然起步比同業晚了 10 年，但靠著創新設計、建立品牌風格，短短幾年，筆記型電腦的銷售量就從平均每月數千台，倍數成長至每月十幾萬台，目前單月出貨量已突破 30 萬台。