This is true of Buddhism, Daoism and folk religion, and also applies to Christianity, which arrived late in China--it urges people to have faith in God and gain eternal life, and thus avoid a hell "where their worm dieth not, and the fire is not quenched."
佛、道、民間信仰如此，晚進傳入中國的基督教亦不例外，勸人信上帝得永生，逃避那「蟲是不死的，火是不滅的」地獄。