Instead, many Caucasians now seek a bronze hue. Cultural critic Nan Fang Shuo says that in Japan, where people have also traditionally found snow-white skin to be elegant, a new "aesthetic of the exotic" has taken hold from abroad, and bronze skin tone is increasingly popular.
文化評論家南方朔指出，同樣追求美白的日本，這幾年受「異國情調美學」影響，也流行古銅色皮膚，很多人關在室內照紫外線燈改變膚色。