However, the mainland media remarked that the enthusiasm for "blockbuster" productions was fostered through advertising and the market was as vacuous as a bubble and as likely to burst.
然而大陸方面，卻出現一些反彈與質疑，大陸媒體認為這樣靠宣傳造勢和市場操作的「大劇運動」，似乎炒出火辣辣的繁榮，卻是一種虛幻的泡沫。