Another instance is the feelers put out by the travel industry in the past one or two years to test the senior citizen market, such as airlines offering discount tickets for the elderly as part of their anniversary celebrations; and travel agencies often woo the elderly when promoting up-market tours to South America or Scandinavia.
再者，近一、二年來，旅遊業也不斷向銀髮市場投石問路，如航空公司在周年慶活動中，推出尊老特惠優待機票；旅行社也於南美團、北歐團等高價位商品的促銷，頻向老人送秋波，要求業務員多著重老人市場的開發… …。