One example is AES, a brand started by celebrity Alien Huang. After he wore a pair of jeans that looked particularly good on him, flocks of people queued for the chance to buy a pair of the NT $ 4200 jeans, despite their looking fairly ordinary, down to the deliberately made holes in the thighs.
以藝人小鬼自創的品牌 AES 為例，一件據說穿起來很挺，看起來卻平凡無奇、大腿上還開洞的「破壞」牛仔褲賣 4,200 元，喜好者仍趨之若鶩、大排長龍。