So popular were these block prints that they were dubbed "lucky prints" and the shops from which they were sold were called "lucky shops". The reign of Ch'ien Lung during the late 18th century marks the most prosperous period of life in late dynastic China.
或許正因如此，過去年畫鋪也稱「歡樂店」，吉祥年畫則喚「歡樂圖」。歡樂店為人們製造歡樂景象，真是名副其實。