Sheen's ideal is to have "entertainment-driven consumption" side-by-side with "entertainment-driven education" -realizations of childhood dreams-and not just to create another ho-hum department store.
在沈慶京的理念中，京華城以娛樂帶動消費、以娛樂帶動教育，是他兒時夢想的實現，絕不是平淡無奇的百貨賣場。