Satellite TV firms in Taiwan, Hong Kong, and Macau are making the most of their shared language and culture, so in comparison to US and European media groups, they are better placed to get a foot in the door. Several Hong Kong TV stations have gradually obtained legal landing rights in some areas, and already possess sizeable audiences.
台、港、澳衛星電視台挾著語言、文化上的優勢，較之歐美集團，有更好的立足點，目前就有多家香港電視台已在大陸局部地區合法落地，並擁有數目可觀的收視戶。