One day Liu Laiqin, an old friend of Buffalo's founding president Wei Minghong, was planning to switch from selling noodles to selling satay sauce, and Wei generously shared his brand with Liu. Unexpectedly, the satay sauce became an overnight success. In contrast, nowadays people often forget that Buffalo is in fact a local brand of athletic shoes.
牛頭牌鞋業創辦人魏名宏在友人「老劉」劉來欽從賣麵要改賣沙茶醬時，大方地將品牌與他「分享」，不意沙茶醬一砲而紅，人們反倒忘了牛頭牌其實是本土運動鞋品牌。