Lin offers a blunt assessment: the wealthy customers that Taiwanese businesses want to appeal to aren ’ t familiar with Taiwanese brands and don ’ t know what to make of them.
雅加達環狀公路旁，處處可見大型 T 霸看板，韓國三星、LG 等國際品牌強勢宣傳，沿線只有台灣外貿協會、輪胎品牌正新瑪吉斯的零星行銷。林立凱直言，對於台商有意搶進的金字塔客群而言，台灣品牌定位模糊，辨識度並不高。