The product proved very popular with Eslite's highly educated clientele. But the very same bookbags that The King sold for NT $ 350 carried a price tag of NT $ 500 at Eslite. The markup of close to 40 % made Lin Fang-jhou uncomfortable, so after a 10-year run during which Eslite bought thousands of bags per year, Lin terminated the consignment sales last year.
不過同款書包，誠品一個要賣 500 元，但書包大王本店卻僅要 350 元，高出近 4 成的價差，讓林芳洲賣得很不心安，因此即使每年誠品都「買斷」數千個書包在店內轉賣，他還是在去年結束了雙方長達 10 年的合作關係。