In other countries, notably the highly commercially developed US and Japan, film companies are systematic and scientific about everything from planning through to promotion of their pictures, guiding production and targeting audiences through scrupulous market analysis.
在國外，尤其是商業文化發展極為成熟的美國、日本，為數眾多的片商從企劃、製片、發行到宣傳，每一環節都有完善的制度與組織，透過科學化的市場調查，精確掌握觀眾層和品味趨勢，由此訂立製片路線、區隔市場，達到分眾觀影的目的。