Richard Florida, author of The Creative class ='Qword'>Class, says creativity will be the main motive force behind the next wave of urban growth. The key to a city's prosperity and success often lies in whether it can retain its creative class.
頗受推崇的《創意新貴》作者理查・佛羅里達表示，創意是下一波城市成長的新動力，而據他對美國城市的觀察發現，能否留住「創意階級」，是許多城市沒落與繁榮的關鍵。