Japan Asia Airways has been instrumental in attracting the younger visitors. JAA changed their focus to that demographic in the last few years, and in 1998 they hired the popular heartthrob Takeshi Kaneshiro as their spokesman.
日亞航近年來將台灣旅遊的主攻客層移轉至年輕族群，並從 1998 年開始，邀請在日本年輕人心目中人氣超旺的「少女殺手」金城武擔任代言人。