After continued growth, the company gradually broke off from Sharp, emphasizing in their advertisements that their "trademark means responsibility".
民國七十一年，消費者已能接受 Sampo 的名字，便捨棄 Sharp 的圖樣，改採自創的 S 型圖，並耗資新台幣五千萬元大做宣傳，強調「商標就是責任」。