Often the record-buying publics of singers like Yeh Chi-tien, nicknamed "the King of Formosan Song," made them even more popular than Mandarin singers.
即使五、六十年代，閩南語歌曲曾一度在媒體上消沉，但卻未銷聲匿跡，像有「寶島歌王」之稱的葉啟田和洪榮宏、江蕙、陳一郎等閩南語歌手，擁有的唱片消費群，往往甚於當紅的國語歌手。