Because bakeries and restaurants are "high-profile" and Children Are Us 'cause is an attention-grabber, when customers think about donating to charity, they naturally think of Children Are Us first. The success of their business has made it easy for Children Are Us to depend less on others and more on its own earnings.
由於烘焙屋、餐廳具有「經常被看見」的特點，加上喜憨兒基金會的訴求很能打動人心，經常到店裡消費的人，一旦有機會、意願捐款時，自然而然就會想到喜憨兒。自營事業有成，果然讓喜憨兒擺脫了依賴別人的宿命，目前喜憨兒基金會的經費來源，自營事業所佔的比例節節升高。