"Every time I am in the creative process, I feel grateful that my clients have decided to go down this road and accept novel ideas." But Jennifer Tsai admits that some established labels simply can't accept radical change all at once. For example, she points to a certain family-owned maker of black-bean soy sauce located in Yunlin County.
五木預定年底前推出這款定位為送禮的新設計，也將開發新通路，不走超市、大賣場的平價路線，而改以百貨公司、機場免稅店等，即使免稅店的佣金抽成高達 45 %，對業績可能沒有直接助益，但卻是企業形象的主力戰場。