Steve Chao, deputy director of the Visual Information Technology Division of the Industrial Technology Research Institute and associate director of its high definition television program, stresses that an alliance in his area has to have both grand and long-term ambitions. However, the most direct objective is to "help those domestic electrical appliance manufacturers who have been beaten into retreat by the Japanese to renew their market share."
而有電解電容器的聯盟構想；統籌高畫質電視研發的工研院電通所趙子宏副組長也強調，高畫質電視聯盟固然有很大、很長遠的企圖心，但「幫助被日貨打得節節敗退的國產家電廠重新提高市場佔有率」，是最直接的目標。