All over the island reporters now appear "live at the scene" holding their microphones emblazoned with the call letters of their local cable systems. It adds to a cable system's visibility.
透過麥克風上的台徽，「港都」、「大彰化」、「台中有線」等，在鏡頭前向觀眾傳達「他們在新聞現場」的訊息，也藉此打知名度。