Just taking a share of someone else's pie is not really creating a new business. "In fact, most successful enterprises are created to meet a new need in society.
「發掘社會的新需要，據以提供服務，新創企業的『存活率』就高」，台灣美吾髮（VO5）公司總經理李成家舉例說：「清潔公司、便當公司、坐月子中心等，都是因應工商社會需求而在近年出現的新行業。」