According to Central Trading and Development, the objective of the project is to turn South Saigon into "the most beautiful place in Southeast Asia." Interestingly, Alpha Chen reports that land development and construction were not originally CT & D's primary businesses.
陳嘉發說，新都心計畫的目標是將南西貢建設規劃成全東南亞「最漂亮的土地」。