According to data from the Industrial Technology Research Institute (ITRI), the global games and toys market is worth approximately US $ 70 billion. Traditional toys and games account for about US $ 55 billion of this amount, with electronic toys and games, including robots, accounting for the remainder.
工研院的調查指出，全球玩具市場約有 700 億美元，其中傳統玩具佔 550 億美元，包含機器人在內的電子遊戲佔 150 億美元。