Chen says, "In the past, bookstores used to treat all new titles equally. Now, publishers need a big enough marketing budget to achieve sufficient exposure. A decade ago, a publishing house simply had to concern itself with putting out good books and did not need to worry about marketing. Those days are long gone!"
「以往書店對新書是一視同仁，現在卻要靠足夠的行銷預算才能得到足夠的曝光量；像 10 年前那樣出版社只管出好書、不用考慮行銷的時代，已經一去不復返了！」