Half a month before the festival, one begins to see in food sections of the print media popularized accounts of various ways of eating bluefin tuna, including descriptions of the sensations of eating sashimi from different portions of the fish.
活動開始的前半個月，首先在平面媒體上，由通俗性的美食資訊入手，介紹黑鮪魚的各種吃法，包括不同部位生魚片的口感差異。