When the yen appreciated by 37 percent, however, the company was forced to absorb the extra costs because it could not raise the price on the already expensive model, and ended up losing money.
而今年日幣升值百分之卅七，為不影響消費者的購買力，原已不便宜的福特 TX3 只有儘量吸收漲幅，「可以說是貼著老本在賣」，福特六和公司公共事務處處長李濤明白指出。把一半市場讓給外國車？賠錢外銷當然不是辦法，但國內市場也不像過去那般容易生存。