Japanese Fascination with Brand Names: Focusing on this Japanese adoration of European brand names, "The Mini-Europe Plan" hopes to obtain the rights to European brand names and produce products in Taiwan that can break open the Japanese market.
日本人迷戀名牌就是針對日本人這種崇尚歐洲名牌商品的心理，「小歐洲計畫」希望取得歐洲名牌商品授權，在台生產可供開拓日本市場的產品。