In The World Is Flat, Thomas Freidman wrote that every choice a consumer makes expresses support for an entire system of values, that every purchase is a vote of sorts.
美國趨勢觀察家湯瑪斯・佛里曼在《世界是平的》書裡寫道：「消費者的每一次選擇，都是對一整套價值的支持；買東西就是在投票。」