In contrast to the sumptuousness of traditional cinemas, their franchised multiplex counterparts today normally have six to ten (or more) smaller screens in viewing rooms with seating for one or two hundred. They also offer a variety of choices in terms of food and fun to draw the young crowd.
不同於豪華氣派的老戲院，新的連鎖影城多走精緻小廳路線，每廳只容納一、二百人，並採動輒 6-10 廳的多廳式經營，還結合複合式、吃喝玩樂一應俱全的大賣場，為的就是提供顧客多重選擇，吸引年輕族群回流。