By the 1980's this generation had already grown up, and this market turned its focus to adults. The targets of Johnson and Johnson's ads are no longer only children-- "It's good for grownups too."
到了八○年代，嬰兒潮人口已經長大，這個市場因而轉向成人﹘﹘如今嬌生的廣告訴求已經不是小孩，而是「大人用了也不錯」了。