Chen Hsin-yuan, a professor at Nanhua Management College and editor of a publishing trade magazine, points out that right now the economic situation is not good in many Western countries. The operating revenues of the largest publishers in Germany are falling. So many firms are looking to the Asian market.
對兩岸三地出版業研究深入的南華管理學院編譯中心主任陳信元指出，歐美現在經濟不景氣，西德最大出版集團的營業額也在下降中，因而許多國際公司將目標轉向亞洲市場，特別是最有潛力大幅成長的地方﹘ ﹘大陸。