As far as environmental protection is concerned, in recent years the international community has vigorously promoted "green consumerism" to encourage consumers around the world not to buy products that threaten endangered wildlife (such as rhinoceros horns and ivory ware) and to buy more products that can be recycled or save energy. Taiwanese consumers are still very apathetic in this respect.
以環保來說，近年國際社會大力推動「綠色消費主義」，希望全球消費者不買會導致物種滅絕的產品（如犀牛角和象牙製品）、多買能循環再生或是有節約能源功能的產品，但台灣消費者在這些方面的表現十分冷漠，「消費倫理」還有待提昇。