As Ho says, in the export market one is up against the world, and Taiwan's pineapples share the shelves with ones from Costa Rica, the Philippines, Malaysia, and Hawaii. All vie for attention in terms of price, appearance, and quality. This is the bloody reality TPC faces.
何希智說，外銷市場是全球競爭，台灣鳳梨和哥斯大黎加、菲律賓、馬來西亞、夏威夷鳳梨一起陳列在貨架上，價格、外觀、品質一起比較，好不好是「血淋淋的現實」。