All direct sales tasks require "networking." In order to help "rookies" avoid rejections right off the bat, upliners and companies usually advise new distributors to start with family and friends, and work outward from there. This is known in insider jargon as "warm selling."
傳銷是靠人際網絡延伸的事業，為了避免剛入門的「菜鳥」到處碰釘子而打退堂鼓，上線總會建議他先從既有的人際關係往外推展，也就是行話所謂的「溫暖銷售」。