When Amazon's Kindle 2 came out, horror novelist Stephen King announced that his new novel Ur would not have printed or Internet versions, but would be available exclusively through Kindle. This aroused much curiosity in the publishing industry, not to mention prompting every King fan to mull over the purchase of a Kindle.
Kindle 2 推出時，驚悚小說大師史蒂芬・金更親自跨刀站台，宣布新小說《Ur》將以不出紙本、不止網路的 Kindle 獨家販售方式推出，引起出版界高度好奇，也引發「金」迷們是否要掏腰包購買 Kindle 的掙扎。