It is especially noteworthy that in this new century large foreign health clubs have set their sights on the Taiwan market, hanging out their well-known shingles in a battle for market share with local firms. This struggle has brought the fitness market to a fever pitch, and also is sparking new and diversified ideas about health in Taiwan.
而值得注意的是，千禧年歐美大型健身連鎖公司也看上台灣市場，挾著高知名度的閃亮招牌登陸，與本土業者爭食大餅。一場土洋市場爭霸戰將健身風炒到最熱，激盪出國內多元、新興的健身觀念！