By spinning off websites, computer games, comic books, and martial arts novels from the original TV series, HEPP is flood ing all the marketing channels that most in terest youth. This is how their puppet kingdom has been able to expand. Between tradition and innovation HEPP grows out of the "jinguang (flashy) puppet theater" televised format.
藉著電視本尊，分身到電腦網路、到電腦遊戲，再由漫畫到武俠小說，一口氣打進了所有新新人類最感興趣的通路，也讓布袋戲王國越來越可觀。