By the mid 20th century, the popularity of new media such as television and film was making it more difficult for professional jugglers to earn a living.
為了拓展客源，奶粉廠商開始滲入醫院通路，甚至在媒體上大打廣告，鼓吹喝高營養的配方奶，「別讓孩子輸在起跑點」。