To maintain order in the banana export market and strengthen price negotiating power, in 1974 the government designated the Taiwan Fruit Marketing Cooperative to exclusively handle banana exports, yet over the next 30 years exports of bananas saw a steady decline.
為了維持香蕉出口秩序，增加出口議價能力，自 1974 年起政府即指定台灣青果社統一辦理香蕉出口，不料 30 年下來，出口量卻一路下滑。