For Expo 2005 in Aichi Japan, the Korean Pavilion was selected as an "outstanding national pavilion." As in 2005, the Korea Trade-Investment Promotion Agency's Park Eun Woo is serving as director-general of the Korean Pavilion at Expo 2010. This time the pavilion introduces two of the things about which Koreans are most proud: their traditional culture and their information technology.
曾在 2005 年日本愛知世博會獲選為「優秀國家館」的韓國館，此次仍由上屆擔任館長的「大韓貿易投資振興公社」的韓國政府副代表朴殷雨操盤，在此盛會為世人展現大韓民族最引以為傲的傳統文化與資訊科技。