For instance, they have decided to push Internet and word-of-mouth marketing, so as to eliminate exploitation by middlemen. They have also established some principles for cooperation, sharing, and managing benign competition. If tourists are especially pleased with the service at a homestay, they can directly contact the individual homestay for a return trip. The system challenges homestays to do their best.
比如他們決定善用網路和口碑的力量行銷，以排除外力介入和中間利益剝削；同時擬定了合作分享與良性競爭的經營原則，因此對於第一次來到望鄉的旅客，會以單一窗口來分配民宿；而客人第二次光臨時，若是因某家民宿服務特別好，就可以直接與民宿接洽，以激勵各民宿自我挑戰。