It is often difficult for readers and viewers to distinguish between reports that contain news worthy of the name and bogus pieces purchased by advertisers and presented as anything from new achievements in industry and breakthroughs in medicine to introductions to restaurants and holiday events.
對閱聽人來說，如今在收看新聞報導時，不論是產業界的新產品研發成果、醫藥上的新突破，或是美食名店、節慶景點介紹等等，常很難分辨這究竟真的具有報導價值，或只是由廣告主花錢「買」來的假新聞。