In 2000, after the US dot-com bubble burst, prospects for Internet businesses looked dim. As infrastructural aspects like broadband and wireless Internet took off, though, Internet and multimedia technologies found a second wind, this time emphasizing user-friendliness and interactivity, which became the hallmarks of Web 2.0. As more and more such businesses and websites blossomed, the online business space saw an explosion of diversity and development.
當 2000 年美國網路經濟泡沬化後，網路創業的前景曾一度被看壞，但隨著寬頻、無線通訊等基礎建設的快速發展，新網站及多媒體技術不斷創新，強調讓使用者更方便上手、並可自由分享與互動的 Web 2.0 概念網站也大量出現，促成了網路商業模式的多元蓬勃發展。