Stanley Yen, honorary chairman of the Tourism Association, has in recent years been promoting the "MICE" program, an acronym that stands for "Meetings, Incentives [i.e. travel as a form of corporate benefit or bonus], Conventions, Exhibitions."
觀光協會榮譽會長嚴長壽近年來就極力推廣「MICE」(Meeting, Incentive, Convention, Exhibition Business) 的計畫，也就是會議型觀光、公司招待的獎勵型觀光、大型會議觀光，與國際展覽式的旅行。