Goods with well-designed packaging, particularly in matters of shape and appearance, color, convincing wording and eye-catching brand name, stimulate the desire to buy.
購買者在選購物品時，第一眼接觸到的，往往就是商品的包裝。適當的包裝，是以完美的結構、合理的造形、宜人的色彩、生動的文字、均衡的構圖、醒目的品牌等要素配合起來，激起顧客的購買慾，達成促銷的目的。