What's our target audience for this campaign ?   This go-around we're focusing on new moms , families with median income and one or more children under the age of two .   Do you think that's much different from the succor moms we tailored the last campaign for ?   Well , there are some similarities that come up . Because both groups are made up of mothers ... so as before , we can play up on maternal instincts , hygiene , safety , along those lines . But that being said , there are some specific differences that come into play because we are dealing with mothers of infants here .   Right , that makes sense . What's the average age ?   Demographics say an average age of 28.7 , educational background of university or post-grad , annual household income of 40-50 K a year . 