Look , there's no way we can convince people they need fresh motor oil every morning .   No , but you can let them know that yours is the cream of the crop-the purest motor oil in the world . Careful , hold it by the java jacket . This coffee drink has half and half-what do you think ?   It tastes funny . Why can't people just stick to plain and simple coffee ?   That's just the point ! Purity is the essence of good coffee , right ? 