What kind of promotional events are scheduled for the new product line ?   Marketing has us set up with product launches in five major cities , as well as some sponsoring events throughout the year . All together , there will be 15 events .   What kind of sponsoring are we talking about ? I don't know how effective sponsorship really is ...   It's not what you're thinking . These events will give us a wider exposure than most . Take the tri-city marathon for starters . This is a highly publicized event . The television exposure alone will nearly double our customer awareness .   Other than the marathon , what else is on the list ?   We've got a spot in Olympic Stadium sponsoring one of a team's equipment , then a rally for cancer research , and a connection to the inner-city education program .   Sports , medicine , education ... seems kind of random , don't you think ?   It might seem that way , but this events were all carefully chosen based on marketing research . These are the events that our customers and potential customers care about . 