China plans to make new rules to give more controls over the growing number of blogs and webcasts. Nowadays, advanced network technologies, such as blogging and webcasting, are being improved to challenge the government's ability to watch over the Internet. Chinese government is in the middle of making new rules over Internet publishing, and blogs and websites publishing webcasts will fall under these rules. Government officials hope the new rules will ensure  a more healthy and active Internet environment and will fully respect and protect Chinese citizens' freedom of speech. Specific details on what kind of rules will be carried out are still unknown to the public. Despite  the growing popularity, bloggers and webcasters have been unpopular with publication institutions.  In 2006, a series of cases involving bloggers who had dived into other people's privacy and written materials ruining other's fame urged the government to consider whether to require bloggers to use their real names when they _  Webcasting without copyright and illegally "copying" products from copyrighted materials have also led government officials to consider starting a nationwide check of online video broadcasting, and allow only qualified websites to offer webcasts. What will happen if more controls are given by the government?
Online video broadcasting will disappear. Network technologies will be slowed down Publishing webcasts will gradually go down. Bloggers and webcasters will avoid real names.