In Britain, it's bottoms up from the week before Christmas till the last firework explodes in the sky announcing the new year. The last Friday before Christmas, popularly known as 'Mad Friday', is one of the busiest periods for the country's pubs and clubs. But it's not just the bars that get busy. Ambulances and A&E departments around Britain get packed out too. Head injuries, cuts, falls...it's easy to end up hurting yourself or others when self-control disappear and your head is spinning due to alcoho1 revelers have been warned by the health authorities about the dangers of deadly drinking but drinking crazily seems to be part of the festivities for some. The charity Alcohol Concern is running a campaign of restriction by encouraging people to have a dry January. Jackie Ballard, the charity's Chief Executive, believes the campaign has been successful in recent years. She says, "More than two-thirds of people even six months later are drinking at reduced levels having had a month off drink. But also a study has shown the impact it has on people's health reducing their blood pressure and blood sugar levels." The study by the University of Sussex followed up nearly 900 participants in Alcohol Concern's Dry January campaign and found out that 72%of them had kept harmful drinking sessions down and 4%were still not drinking. Moderation   seems to be the key to everything. The official recommendation for women is not to regularly drink more than 2 to 3 units of alcohol a day. The limit for men is 3 to 4 units of alcohol -- no more than a pint of 5.2%ABV lager, beer or cider. The result of dry January campaign is that   _  .
many people stop drinking people drink more than before people's blood pressure increases people can improve their health