Americans are buying more products and services than ever before through the Internet.And experts say the popularity of online sales is likely to spread to other countries.Online sales now represent as much as one-tenth of all retail sales in the United States.This has led traditional stores to seek new ways to keep their customers loyal. Lynne Shaner used the Internet to buy everything she needed.Other than food,90%of her purchases were made on her home computer.She said."I find that.by being able to go online and choose the things that I need to choose,and have them delivered to me right at my doorstep,I  _ all the driving,all the crowds,all the noise of that,and I usually get a better selection. " There are a lot of people like her.57%of Americans have bought something electronically in the past few months.Store owners worry that this growing amount of online sales will hurt their business. Cornell University marketing professor says traditional stores can keep their customers by selling goods like clothing,which buyers may want to see and try on before purchasing.He says the stores could also offer things that are difficult to ship.He also says some stores can please customers by offering to set up or repair electronic products. Bill Martin is the founder of ShopperTrak which helps stores learn about their customers.He says that traditional stores offer a social experience that some people enjoy and the experience and emotion in the buying decision before they're ready to part with money can't be gotten on--line.It's a rather cold process.Bill Martin says traditional stores can provide goods to buyers more quickly than online stores. While e-commerce worries some business owners,the worry for delivery services like FedEx and UPS is keeping up with the number of packages.UPS Manager Dana Kline says her company is very busy at this time of year. What is store owners'attitude towards online sales growth?
Devotion. Sympathy. Anxiety. Approving.