Companies trying to market products to mothers need to head onto the Internet with a survey showing the mothers today are online daily, using Facebook to connect to friends and Google to diagnose illnesses. A survey by parenting website BabyCenter.corn found 63% of online mothers now use social media networks such as Facebook regularly, compared to only 11% three years ago."They don't watch TV as much, they are not reading magazines as much, but instead they check Facebook where people are really drawn together over parenting questions," BabyCenter's Editor-in-Chief Linda said."One of the major activities is looking for comments on products.They are information seeking, particularly when it comes to babies, and companies need to realize this." Companies also need to know their market well as mothers are sharing information--and complaints--online regularly. A drug company learned the hard way last November when online mothers found an ad targeting moms to be offensivedl , which result in a hot debate on the micro-blogging site Twitter.The company had to take the video ad down from its website and apologized for any offense caused. The online survey also found that mothers aren't going to the doctor as often.Instead they are using the Internet to find out what is wrong with their children and, when they do go to the doctor, asking which drug they should use rather than for a diagnosis.In online communities children's health issues are the leading topic of interest rating as high as 91 percent followed by childhood development tips at 79 percent and product reviews at 72 percent. The survey by parenting website BabyCenter.corn mainly intends to   _  .
better understand some parenting questions help mothers how to find the products they prefer provide best online services for children's growth find out what mothers today do when they're online