Photo, a freelance photographer, took a picture of Player in front of Shoe Store. Player was a nationally known amateur basketball star who had received much publicity in the press. At the time, the window display in Shoe Store featured "Jumpers," a well-known make of basketball shoes. Photo sold the picture, greatly enlarged, to Shoe Store and told Shoe Store that Photo had Player's approval to do so and that Player had consented to Shoe Store's showing the enlarged picture in the window. Shoe Store made no effort to ascertain whether Player had given his consent to Photo. In fact, Player did not even know that Photo had taken the picture. Shoe Store put the enlarged picture in the window with the display of "Jumpers" shoes. The college that Player attended believed that Player had intentionally endorsed Shoe Store and "Jumpers" shoes, and the college cancelled his athletic scholarship."If Player asserts a claim based on defamation against Shoe Store, will Player prevail?
Yes, if Shoe Store was reckless in accepting Photo's statement that Photo had Player's approval.  Yes, because the defamatory material was in printed form.  No, if Shoe Store believed Photo's statement that Photo had Player's approval.  No, because the picture of Player was not defamatory per se