Some good news for online holiday shoppers: bargain-hunting binges   will drive prices down as web-based retailers compete to offer bigger discounts, marketing researchers predict. A recent survey by Shopzilla found that nearly 84 percent of online retailers would offer Cyber Monday discounts, up 12 percent from last year. Cyber Monday, the first Monday after Thanksgiving, is the online response to Black Friday, the day after Thanksgiving when stores are traditionally flooded with customers, some of whom camp at the entrances overnight to take advantage of discounts. However, in the current economic climate, online retailers have felt pressure to offer sales and discounts even before Black Friday. But how online retailers decide to offer those big savings isn't a simple matter of trying to attract the consumers who are watching their wallets, Bohlmann of Sabanci University in Istanbul says. Online stores will also pay attention to the deals their competitors are offering, potentially leading to price wars between certain retailers to attract all those potential bargain-hunting customers. Online shoppers can be divided into two types, Bohlmann said, --switchers and --loyals. Switchers compare prices between retailers and go for the cheapest one, while loyals stick to one brand or store. It almost doesn't matter what price you charge. Online retailers will look at the percentage of switchers and loyals they have in order to decide whether to offer discounts. The more switchers they have, the more likely they will offer discounts. But retailers don't just look at the percentage of their own customers; they also look at the competition. If one online store has a higher percentage of loyals than the competitor, it can afford to keep prices higher. On the contrary, if it has a higher percentage of switchers than the competitor, it might want to lower prices. According to the text, on Cyber Monday, customers often  _
feel tired because of Thanksgiving prepare for the coming Black Friday spend their holidays in the stores wait for online retailers' discounts