Valentine's Day, a day traditionally reserved for expressing romantic love, is observed practically all around the world. However, not many people are familiar with Sweetest Day. Actually it is a holiday, especially designed to express love and care for those who were routinely neglected by society. Sweetest Day was the idea of Herbert Birch Kingston, who worked for a company in Cleveland, Ohio. He felt that there were plenty of children, especially orphans and poor kids, who didn't necessarily get the attention they deserved. Thus in 1922, he launched the first Sweetest Day to give out boxes of candy to mainly poor children. Since the day picked was the third Saturday in October, this became the traditional time to celebrate Sweetest Day. The tradition was so enjoyed that people often looked beyond kindness to treating their own friends or family to treats on Sweetest Day. In the US, Sweetest Day is celebrated primarily in the Northeastern region of the US, still on the third Saturday of October. Yet news of the tradition, which began nearly 100 years ago, has spread to other parts of the country, especially as people who lived in those areas moved elsewhere. People may distribute candy or small gifts to those in patient homes, hospitals, foster homes, or mental institutions, and they may also treat friends and family to little gifts from the heart. In keeping with the original tradition, celebrating Sweetest Day should really be most focused on people who ordinarily don't have the good fortune of attention from friends or family, either due to difficult family circumstances or to poverty. This can be a great tradition to start if your community doesn't routinely celebrate the day, and there are many candy manufacturers that are willing to help donate or reduce costs on gifts intended for people in unfortunate circumstances. What do people barely do on Sweetest Day?
Buy flowers for your sweetheart. Visit patients who have to be in hospital. Give friends gifts to make them happy. Care for children who lost their parents.