Grape cultivation first began in Armenia and the eastern regions of the Mediterranean in the 4th century BC. Raisins were produced by drying grapes in the hot desert sun. Very quickly, viticulture and raisin production spread across northern Africa including Morocco and Tunisia. The Phoenicians and the Egyptians popularized the production of raisins, probably due to the perfect arid environment for sun drying. They put them in jars for storage and allotted them to the different temples by the thousands. They also added them to breads and various pastries. From the Middle East, these fruits spread through Greece to Italy where they became a major part of the diet. Ancient Romans consumed raisins in spectacular quantities and at all levels of society, including them as a key part of their common meals, along with olives and fresh fruits. Raisined breads were common for breakfast and were consumed with their grains, beans, and cultured milks. Raisins were so valued that they transcended the food realm and became rewards for successful athletes, as well as premium barter currency.