Nicknamed "World" because of his superb catching ability, his accomplishments and numerous records, Rice is widely regarded as the greatest wide receiver in NFL history and one of the greatest players of all time. His biography on the official Pro Football Hall of Fame website names him: "the most prolific wide receiver in NFL history with staggering career totals". In 1999, The Sporting News listed Rice second behind Jim Brown on its list of "Football's 100 Greatest Players". In 2010, he was chosen by NFL Network's NFL Films production The Top 100: NFL's Greatest Players as the greatest player in NFL history.