Maisto
The company was established in Hong Kong in 1967 as "May Cheong Toy Company" by brothers P.Y. Ngan and Y.C Ngan. Products were initially commercialised under the "MC Toy" (using the initials of the company) brand. Some of the first MC Toys products were direct copies of Matchbox cars, although the firm had original designs as well. Soon after, European cars were added to its range of products. MC produced European models not made by Matchbox or Hot Wheels, and the brand became popular helped by its cheap prices. In the late 1980s, MC Toys' vehicles increased their qualify, becoming more realistic and accurate to real models, in contrast with other counterpart companies that produced toy-ike cars. In 1990, the company introduced the "Maisto" brand of diecast cars. Through the 1990s, Maisto was considered the US division of Master Toy Co. Ltd. of Thailand with May Cheong being the Kowloon, Hong Kong, subsidiary. The May Cheong Group products are made in China and Thailand. The factories in China and Thailand manufacture 1:12, 1:18, 1:24, 1:25, 1:27, 1:43, 1:31 and 1:64 scale replicas. Most models are officially licensed products, based on popular vehicles. Others, however, are fantastical rod and custom creations more in line with the Hot Wheels formula. The US warehouse and distribution center, aka Maisto International, Inc, is located in Fontana, California. In 2006 the May Cheong Group acquired the assets of the famous Italian brand Bburago. Later, the firm also obtained the Polistil name, another well-known Italian scale model manufacturer that had previously gone bankrupt. Maisto gained popularity around 1988, mainly competing in 1:18 scale with Italian Bburago, Polistil and the more expensive –and often more spotty– Franklin Mint Precision Models. By 2000, a whole host of companies like Yatming, Ertl, and even Mattel's Hot Wheels had entered the larger scale 1:18 fray. Especially since Bburago failed (being now a part of May Cheong itself), no other company overall has been able to compete with Maisto at the larger scale, except perhaps Jada Toys. Even so, the 1:18 scale market is not as prevalent as it was. Circa 2010, 1:24 is still popular, but the larger scales have waned in retail stores. Maisto vehicles of 1/18 scale usually have all features open with nicely appointed engines and interiors. Models have nearly perfectly proportioned bodies and usually have excellently researched detail considering models are mass-produced in the hundreds of thousands. Still, paint application may be too thick or not uniform, and details that should be chrome are often painted silver. Body panels may be uneven, lights unrealistic, and trim rather thick and gaudy. Muscle Machines magazine noted that the 1963 Dodge 330 Hemi was completely devoid of any indication of a gear shift of any type (even push button on the dash). Collectors wanting finer crafting in this size must look to AUTOart, CMC, or Exoto at the higher dollar end of miniature modeling. 1/64 scale Maisto die-cast models are comparable in quality and details to Matchbox, Hot Wheels and Johnny Lightning, but new models in this scale are not released very often. Even some models use similar castings from older Matchbox and Hot Wheels models. Newer lines offer vehicles in more customized themes. One such line is the "AllStarz" which features custom rims, special paint jobs, lowered suspension and super upgraded in-car entertainment systems. Another line is "Pro Rodz" which uses the same themes but consists of classic American muscle cars. Both lines are in direct competition with 'Jada Toys' 'Dub City' and 'Big Time Muscle' brands that started the 'bling' trends in auto toys. Around late 2010, Maisto toys sold in Wal-Mart stores took on the name 'Adventure Wheels' on all Maisto packaging with red-orange and yellow gold box and blister pack colors with black trim. Maisto produces many licensed properties that reflected contemporary promotional and industry trends. For example, it is an official licensee of Harley-Davidson Motorcycle Company. Chrysler is a big user of Maisto for promo models - one example was the offering of three different versions of the PT Cruiser (stock, sport and panel) made available first to auto journalists, but later sold normally in Walmart and other stores. The brand was popularly seen in Sam's Club until about 2010.
Company history
Maisto is a brand of scale model vehicles introduced and owned by May Cheong Group, a Chinese company founded in 1967 in Hong Kong by brothers P.Y. Ngan and Y.C Ngan. The company has also subsidiaries in the United States (based in Fontana, California), France, and China. MCG also owns other model car brands such as Italian former company Bburago (acquired assets and right to brand in 2006) and Polistil</a>]. The company has also manufactured a number of Tonka products under license from Hasbro.