 This video is brought to you by Cooler Master Mobile, featuring the Jazz Pro Notebook Stand. Check it out at mobile.coolermaster-usa.com Safe is the platform for enterprises to feel confident in rolling out Samsung devices within their enterprise. It provides on-device encryption, support for VPN, and support for over 300 IT policies for mobile device management. So, Knox is our comprehensive mobile solution for work and play within a Samsung device. What Knox enables that Safe didn't is the ability for the enterprise just to manage those core pieces of the enterprise that are interested in the applications, the data, the email and contacts from a business perspective, while leaving all the personal stuff, your pictures, your social networks, and games, and all the things that you're normally doing on your device when you're not at work, alone and outside of their realm of influence and control. So, why do we need this, I guess, from both the perspective of a business and from the perspective of the individual consumer? So, from an enterprise or a business, in terms of rolling out mobile devices, one of their main concerns is the mixing of corporate data and how do they protect their data so it's not out there in the wild, if you will. So, what Knox provides them is the security to manage that data, to lock the device down, to lock down the elements they need, to check for malware. So, it trusts its own integrity manager to ensure that there's no malware, secure route to prevent the device from being rooted and those first level of attacks from taking place on the device. So, it gives them a comprehensive security platform to be able to roll out their devices. From a personal perspective, one of the challenges with BYOD is once I bring my device into the office, the office now has access to all my personal activities on the device. They have access to my pictures, my social networks, all the things that I'm typically doing when I'm not at work, if I allow the company to manage my device, they now can. What Knox does is enable them to manage just the work pieces while leaving all my personal stuff for me to use myself. So, then this is ultimately a solution for people who are currently using two devices. Absolutely. The addressable market we're going after with Knox is that you don't need to have a separate device for work and one for play. With Samsung's Knox solution, it is a comprehensive ability to do all the great things on our devices. We make innovative devices that have mass appeal in the marketplace. You can now take those devices into the work and have all the great things from a security perspective in order to be able to manage them. Now, we talked about this off camera, but within the Knox container, which basically looks like another Android desktop, you can only install applications from Samsung's enterprise-approved App Store. There's no general Google Play. So, is that going to be an issue? And how, as a user, how does that hamper me? If I can't use, say, for example, something like Dropbox, can I use that on the enterprise side? Or only on the personal side? So, we're working very hard to ensure that the top enterprise and business-focused applications are available within the Samsung App Store within Samsung Knox. So, right now, we have over 200 applications that will be available. Box and Dropbox, ShareFile, Cisco WebEx, among others, are available within the Samsung Knox solution. And what we do to ensure that is we do testing and there's an integrity management capability that needs to be in place in order to ensure that there's no malware within the application when opened in the context of the container. On the personal side, again, those applications are well available. You can download them from Google Play. Within the container, we want to make sure that you have a tight list of applications that meet the security requirements of the enterprise today. And if there are applications that they don't have that are not in our Samsung App Store and they want to deploy anyways, they're able to do that through their MDM solution or mobile device management solution, provided they're using AirWatch, SOTY, MobileIron, or Absolute Software, which is a local company here in Vancouver. Okay, well, I think that pretty much addresses all the questions that I had about Knox. You know what, guys? I'd love for you to click on the description in the video and check out the forum link. Maybe you can post some more questions there and I can forward them to Samsung and see if maybe we can get some answers to them. Because I think the individual viewers are going to be the ones who are most affected by all of this because it's their places of work that are going to be rolling these things out. So thanks very much, Steve, for answering these questions for us. And hopefully the audience is as excited about this as Samsung is. Well, thanks for having me. It's a great opportunity. And again, I'd just like to say that, you know, Samsung Knox is a comprehensive solution for work and play. And it really does enable you to have the confidence to use your device the way you normally would from a personal perspective, while giving your employer the ability to have the confidence that it is securely managed when it comes to their applications and data.