 Please welcome the President and CEO of the Consumer Electronics Association, Gary Shapiro. And now, I would like to introduce to you Samsung President and CEO of Consumer Electronics, B.K. Yoon. It's 2015 and we are going back to the future. Remember, part two of the Back to the Future movies, the Internet of Things, like all technology, has to measure up to people's needs and expectations. It must be centered on humans and fit into their lifestyles. That's what makes an IoT device. And once an IoT device is connected, it suddenly has not one value, not one purpose. But many will revolutionize our lives. They will do the extraordinary when they help us to live healthier, more comfortable lives, freeing us from chores. What will you do with this new freedom? We can't just talk about the Internet of Things because it sounds impersonal, like a bedtime story for lovers. We have to show consumers what's in it for them. Welcome the President of the Foundation on Economic Trends, Jeremy Rifkin. Today, we're embarking on a revolution. ProSumer Electronics is morphing into ProSumer Electronics. Every device can communicate and share data with Internet users in an open system. Companies will need to realign their business models to work together across industry borders. The Internet of Things brings the human race together as a single, extended human family for the very first time in history. The rise of the Internet of Things is going to improve the lives of billions of people and create a more efficient, democratic, and sustainable future. On behalf of Samsung, I am making a promise. Our IoT components and devices will be open. We will ensure that others can easily connect to our devices. Any device from any platform needs to be able to connect and communicate with each other. Announcing today a new premium subscription service that will do things like send you and a friend an alert and will escalate via phone if there's a problem in your home. We need IoT software. We need IoT hardware. And we need a truly open approach that embraces developers. And so beyond our own efforts and commitments in the space, I'd also like to invite a guy on stage that has done really great with all of these things as well. So please join me in welcoming the chief executive of Jawbone, Hossein Rahman. So we are indeed changing people's lives for good. By understanding you, we can tell you what music to listen to when you work out. So you move faster. We can cue that up for you. And because we know whether you're hot or cold, we can change the environment. We can tell the thermostat and the rest of the system around you what to do so you sleep better. And one of my favorite things is we can start to control your media experiences. We can tell you which programs you should watch if you want to wrestle night asleep or you want to be in a better mood. Thank you very much. Thank you very much, BK, for the invitation to your fantastic keynote tonight. Ladies and gentlemen, we are currently in a new era, in the new era of the internet of cars. We are connecting the most fascinating of devices, the automobile, to your personal digital assistant seamlessly, safely, and easily. In the future, connectivity will be key technology, will be the key technology for the highly automated driving. Car sensor information will be shared over the cloud with all other cars. Swarm intelligence straight ahead. BMW, pick me up. For this feature, cross-industry collaboration is key. Automotive, IT, and CE industries, we all have to work together. The vision is clear. The internet of cars and the cloud as enablers of a bright automotive future. Technology has changed a lot. More importantly, it has changed our lives.