 We have one more thing. It is the next chapter in Apple's story. And here it is. Apple Watch is the most personal device we've ever created. And it works seamlessly with iPhone. And it's also a comprehensive health and fitness device. It's this dial. It's called a crown. The digital crown includes infrared LEDs and photo diodes that translate rotary movement into digital data. The watch senses that you're raising your wrist and then activates the display. The digital crown is a remarkable input device. It fluidly zooms into apps. It enables nimble, precise adjustment. And critically, you can use it without obstructing the display. It's also the home button. Or you can even share something as personal as your own heartbeat. It's been laminated to a machined and polished single crystal of sapphire. The display also senses force. We've developed a linear actuator that provides haptic feedback to complement your interactions. It's essentially miniaturizing an entire computer system onto a single chip. Infrared and visible light LEDs, along with photo sensors, detect your pulse rate. The watch provides a comprehensive picture of your daily activity. Inductive charging. Completely sealed, it requires no alignment or exposed contacts, keeping time to plus or minus 50 milliseconds. We have designed six different straps and a mechanism that makes the straps easily interchangeable. And of course, we knew one size wouldn't fit everyone, so we've also developed a smaller watch with matching smaller straps. We've actually created three distinct collections. Apple Watch, the Sport Collection, Apple Watch Edition, technology to be worn, to be truly personal. This is the current moon phase. We scheduled our event on a nice full moon, so we've created something called glances. You just swipe up from the bottom of the watch face. If I swipe horizontally, I can see things like where I'm located, here at Flint Center, the current weather outside, NASDAQ, stock quote, and world time. Or I can see music I'm currently playing on devices around me. We're using the Taptic Engine to give you feedback on your wrist. It's just like somebody tapping you on the wrist very gently. Even if you're sitting right next to someone, they won't be able to tell that you're getting notified. It's very subtle, but you'll feel it on your own wrist. Here's a calendar invitation. Other notifications. Ah, here's one from Johnny. We've actually analyzed the text that's coming in and picked out some things you might want to just tap on and send back. So we can do Siri just by pressing the digital crown here. What movies are playing tonight in Cupertino? Photos app here. Now, though, I can use the digital crown to zoom right in to photos and see which ones I'd like to look at. So let's tap on Maps here. While you're walking, Apple Watch will give you Taptic feedback on each turn so you'll know whether it's time to turn left or to turn right. And those feelings are different for each direction. So you can actually know without even looking at your watch. And there are my friends. When we're getting hungry, we can just tap each other and we'll feel it on our wrist. So I'll just do the triple tap here for going to lunch. Ah, okay. So we do this a lot. That means what's for lunch. So I know how much Jeff loves sushi. We've also been working to enable third-party developers with something called WatchKit. And you can see it's using the same layout as the original tweet, but now it's much richer with images and text. It looks like the Twitter brand, and it has buttons that you'd like to use to favorite or retweet right on that message. MLB lets you see the current sports scores. Honeywell lets you control the temperature in your home. With the Lutron app, you can control the lighting and the scenes in your home with one tap. With the Nike app, you can challenge your friends to go for a run. And we just can't wait to see what developers are going to create on this great new platform. Health and fitness. We have two new applications in Apple Watch. The first is the fitness app. It monitors all of your activity and movement throughout the day. And the second is the workout app. It allows you to set specific goals for specific types of workouts, like cycling or running. It uses an accelerometer to measure your total body movement. It has a custom sensor that can measure intensity by tracking your heart rate. And it uses the GPS and Wi-Fi in your iPhone to track how far you've moved, with the goal of helping you sit less, move more, and get some exercise. And it is so much more that we don't have time to cover this morning. The list of features is a mile long. Apple Watch requires the iPhone because it's been designed to seamlessly work together. Apple Pay will work with Apple Watch. But we've also designed it so that it will work with iPhone 5, iPhone 5C, and iPhone 5S. Apple Watch starts at only $349. And it will be available early next year. We are so excited about Apple Watch. And I hope you are as well.