 South by Southwest is where a lot of people go to talk. You can hear what they think, you can go to network. But it also turns out that they run what's basically a tiny Comic Con where everybody just goes to game. This is the South by Southwest Gaming Expo. Okay so it's not just gaming. It's comics and computers and all kinds of companies you'd expect to find at Comic Con or PAX. There are lots of brands here but they're not activating, they're engaging. Unlike most of South by Southwest, you can get in for free and it's a weekend. Which means it's also almost exactly as crowded as PAX or Comic Con. Yeah it's kind of like being in a mosh pit. People get to try out demos like this which is a game played with Tobii eye tracking tech. While I'm using my eyes to aim and throw rocks, there's also a line for eye tracked asteroids and eye tracked Assassin's Creed. So like I picked that up and I'm going to shoot it up there. I picked this up, I'm not moving my hands at all and I'm going to shoot it up and to the right. One of the most striking things is that unlike almost every other event I go to, there are a ton of kids here. And they're all wearing Oculus Rifts. It's adorable. So I'm going to try to head to the straight fighter tournament which is like a sea of sanity and personal space. So every single convention there's something that takes like the most ridiculous hardware prize and the truck that has the gaming consoles that pull out of it and then you can play and then you pop them back in and presumably like stop on the side of the road and play is definitely it. It's really like a tiny convention inside a convention. But while South by Southwest is going to go on for another week, this only lasts three days. It's actually really cool to see something that's free and open to the public so they can see the stuff that sometimes just ends up getting shown at tiny conventions. But I'm also realizing that no matter how much fun it is to watch kids learn how to use the Oculus Rift, I am so much too old to actually do this. I'm going to go back and interact with some brands.