 What's BlackBerry's plan for the future? Apparently, the answer lies in the past. I'm Dan Seifert, and this is 90 Seconds on the Verge. BlackBerry is bringing back the Bold, a phone it first introduced way back in 2011. Announced during the company's fourth quarter earnings call, CEO John Chen said the revival is based purely on customer demand, and is possible because BlackBerry partnered with a cheaper manufacturer to produce the device. Since the Bold's original launch in 2011, it's been superseded by the BlackBerry 10-based Z10, Q10, and Z30. But those haven't quite taken off in the same way. Simply put, the Bold is the quintessential BlackBerry smartphone. Chen didn't say where the Bold will be sold, but it's likely that BlackBerry will sell it in the same emerging markets as it's been selling other BlackBerry 7 devices. Chen assumed the role of CEO this past November, and has made the company focus on cutting back its expenses and expanding its software and services. BlackBerry's iconic Messenger service went cross-platform late last year, and is now up to 85 million users. But the service's growth has slowed, and it's not nearly the juggernaut that competitor WhatsApp is with its 450 million users. BlackBerry has been struggling with losses for the last couple years. In its 2014 fiscal year, the company lost $711 million, over $80 million more than the previous year. Chen is playing a long game, and says he doesn't expect the company to be profitable again until 2016. What exactly BlackBerry will look like by then remains to be seen, but there's a very good chance it will never be the smartphone powerhouse it once was. For more on BlackBerry and other stories, check out The Verge. And coming up, I vow to eat my Bold if BlackBerry isn't profitable by 2016. Oh god, what have I done?