 Hey everybody, it's Ben Popper from The Verge out here in sunny Red Hook and I'm holding the Osmo, the newest tool from DJI. Now we saw the Osmo demoed at CES and this is the finished product. It's a handheld stabilizer. DJI is probably best known as a drone company and in fact they make what's the world most popular drone, the Phantom. What made the Phantom so successful was that it's cheap and easy enough for a beginner but powerful enough for a professional. And the Osmo is trying to hit the same mark. I'm here with Michael Perry who is the head of communications at DJI. So you've got these basic buttons here for still photo, for record and for manipulating where the camera is moving. Then on the front you have the trigger which is probably the most interesting piece. So this is meant to be the ultimate selfie stick. I can double tap and I get my camera facing forward. In fact, I can even rotate the camera the way I'm holding it and always find that forward position with a quick double tap. But since this is meant to be a selfie stick, what I really want to do is triple tap and perfect. Triple tap again, back to my adoring fans, triple tap and duck face. We have a number of features on board through the app. You can have a high degree of control over your image just by setting the shutter speed, the ISO. We have a mic on board so you can capture audio natively with the Osmo. We have a mic jack on board so that you can plug in external audio sources like lauds or booms. You also have some intelligent photo modes including auto panorama. So you just set the panorama, press go, it will automatically start taking overlapping exposures and stitch them together into one image. And that's pretty great because normally you've got to spin in a circle to take a panorama like that. I'm not sure that that worked. What did I do wrong? We're setting the price point right now but we're looking at between $599 and $799. It will be available for pre-order today and we'll start shipping in the next few weeks. It shoots about 60 minutes of 4K video recording. And then you're also going to be able to get about 6 hours on standby mode. The great thing about the camera is that it's optimized for ground performance. It's got a locking mechanism so that you can easily carry it and it's also got a focus that's set to 1 meter and beyond. So that whereas the aerial cameras are set to infinity, this is focused more towards shots on the ground. And so what's the idea here? Why create this product? Who is it aimed at? What do you think it does in terms of creating a new market or working with the one you already have for the drone? We're not just thinking about the camera flying around, we're also thinking about how it moves on the ground. We've taken out the buttons, we've taken out the handle, we've taken out the LCD screen and just focused on creating a stable video experience while it's on the ground. There's so many ways of capturing images now. You've got your smartphone, you can use your GoPro, you can use action cameras, whatever you like. But they do a good job explaining what happened, but they don't really describe the experience of what it was actually like. We feel like that's where Osmo comes in. It's expressive, it shows a lot more smooth vision that reflects how you experience the world around you. You guys make stabilizers that have been popular in Hollywood for a while, the Ronin. Is this based on the Ronin? Is this a related product? Yeah, the Ronin has been focused on creating easy stabilization on the ground. You set up a camera, within five minutes of tweaking and adjustments, you're ready to go out and film some amazing shots. The Osmo takes that same philosophy to the ground, but makes it a little bit more accessible. So you just put on the camera, turn it on, and you're ready to capture anything.