 This is Dan Seifer with The Verge and we're looking at Amazon's new Fire TV Home Entertainment Box. This is a very similar box to something like you might be familiar with a Roku or an Apple TV. It's about a five inch square device, very simple looking, very monolithic, simple ports on the back for USB, Ethernet. You've got your optical audio out and HDMI and power. And inside it's got a quad core processor, two gigs of RAM, Wi-Fi connectivity and Bluetooth connectivity. Other than that, that's the hardware of the box. You actually use this box with this wireless remote which talks to it through Bluetooth. It's got a simple circular up, down, left, right, basic controls and this voice search button which we'll take a look at in a minute. Optionally, you can add the game controller to the system which will let you play games. It gives you a very similar experience you might have on a PlayStation or an Xbox with the dual joysticks, trigger buttons here on the back, wireless controller. That's going to sell as a separate price for about $39.99. We've got a very fast, fluid interface that Amazon is using. It looks very similar to the Amazon Fire tablets interface if you've used a Fire HD or anything like that before. You've got access to movies, TV, you access your Amazon Prime watch list, all your video library. There's games on here like we mentioned earlier. Some really impressive graphics that we saw during the demos earlier of Asphalt 8 and an Amazon published game called Sev Zero. Then you've got different apps which you can access as well. You can access your Amazon Cloud photos too. Everything is very fast and responsive. Amazon is positioning this as a high performance version of a home entertainment system. We're not going to expect the lag that we see on other devices like a Roku or other things that frequently can be frustrating to use just because they're not as slow and responsive. One of the things that they're doing to make it easier to use at home is the voice search with the remote so you can do things like Ender's Game. Ender's Game. Let's try a different one. Duck Dynasty. There you go. It does very quick voice type of search so you can pull up things without having to type in anything into the screen itself which makes your life a lot easier when you're at home on your couch in your living room. Amazon is actually selling this starting today. The price of the box is $99.99 and as mentioned earlier you can get the optional game controller for $39.99.