 I'm here with Phil Molyneux, who is president and COO of Sony Electronics America. And we are standing in front of a very impressive television. Can you tell us what's going on back here? PHIL MOLYNEUX, CEO, SONY ELECTRONICS AMERICA My absolute pleasure. We've just today announced this Sony XBR 84-inch 4K TV. It's our first 4K TV. As you can see, first of all, it's a large TV, 84 inch, across on the diameter. But the key here is that this TV is a 4K TV. The key here is that this picture you're seeing is four times the resolution of full HD. So four times the resolution of full HD, which gives us the ability to give this a completely immersive picture. So you've launched a number of other products here. Yes. You've got the new tablet and a couple of new cameras. I just want to talk about the tablet very briefly. Yes, indeed. So you had a line of previous tablets, one of which had a very odd form factor, the clamshell. I've noticed you've iterated on one of those, the standard sort of, you've got the new tablet S, which you've iterated from the previous design. And the other design seems to have been set aside. Is there a reason for that? So we always work and listen with the consumer. That's at the heart of our innovation and our feedback. So the clamshell type, although it's very innovative, it seems that the consumers weren't embracing it to the level that we expected. So we put our focus and our energy into creating a beautiful new second generation tablet. We call it the tablet Xperia. It's thinner. It's lighter. It's a beautiful design. We've got a full range of accessories. And it's differentiated. Let me give you one example. We have a unique app on there that was developed by Sony, which allows you to see visually what's on your TV satellite box. So rather than scrolling through 1,000 channels and trying to find something, this gives you a visual picture of what's on. And through our IR remote control, you can then choose what you want to watch from the tablet and throw it to the TV, and it will change the channel. The IR control stuff, are you going to integrate that more deeply with the television than just IR? Because it seems like when you do the swipe, you're still just sending a channel change command over IR. One point we perhaps didn't explain fully, we have a macro capability. And a macro capability with the IR remote control allows you to control multiple devices. No, I get that. But it's still IR, which is you have a tablet which has an IR blaster on it. That's correct. But you also make TVs. You make receivers. Are you going to do a more direct control that is beyond IR so the tablet might know what's going on with the TV? So we don't plan that at the moment, because what we found on the consumer feedback that we've got, they really appreciate the IR remote control. They can put five or six remotes away and just use our tablet to control their home entertainment. And with this smart app where you can choose your content and throw it, it works beautifully. So we'll get more consumer feedback. And if we see the need and there's demand there, of course we'll innovate again. Will that app ever let you throw a video from the tablet, the video that's playing on the tablet to a Sony TV? Yes, it will. Personal video, you can throw from the tablet to the TV. Not just Sony TV, other TVs. It's all on the channel changing app, or is it two different apps? It's a separate function, because if you ingest personal video, it sits in the video app itself. But you can throw it anyway, and it understands what you're trying to do. I don't ask those questions, because I think the tablet is probably the future of living room control. I agree with you. It just seems like all this stuff is getting integrated. That's correct. And right now it's in silos kind of on the app. I think not so much silos. As an example with the video, we have one icon on our tablet that if you press that icon, it will move whatever you're viewing, whether it's YouTube or content on the internet or your personal content, it will move it to the TV. Throw it to the TV. By the way, did I mention our tablet is splash proof? Did I mention that? So it's unique. You threw your hands up in frustration, your drink falls over. No, no, no. I don't think we have any consumers doing that. But if you're in the kitchen with it, and you're cooking and you're looking at a menu or looking at content and you spill on it, you're not going to have a problem. You could even read books in the bath. I don't recommend it in case it drops in. But it is splash proof. And we're saying five gallons per minute for five minutes, and it will survive. So it's pretty cool. I'm going to have to try that out. Please do.