 Jeff Bezos is coming to your living room, but who's bringing the popcorn? I'm Ross Miller and this is 90 seconds on the verge. Well after many months of rumors Amazon has announced Fire TV a $99 set-top box that starts shipping today. The box which places Amazon Prime video service at the center stage also contains the de facto suite of video apps including Hulu, Netflix and Twitch. Fire TV also features music apps like Pandora and iHeartRadio, an app that displays pictures and videos you've backed up with Amazon Cloud Drive. One of Amazon's biggest selling points with Fire TV is its new remote which aims to take on voice commands. The new remote has a built-in microphone allowing customers to speak into it in order to find a movie or TV show. This is Amazon taking on products like Microsoft Connect which forces users to shout at the TV. The company is touting this as a pretty major feature even broadening Gary Busey of all people to promote it. Gary Busey. At $99 the Fire TV is priced at par with Apple TV and Roku 3, but where Amazon is trying to stand out is a genuine effort at being a gaming console. It's not trying to be an Xbox or PlayStation killer however as much as it is something for people who want smartphone games on their TV. And there's also Minecraft. You can control the games with the Fire TV remote with an upcoming tablet app or with Amazon's new $40 game controller. Amazon is promising thousands of games available by May many of which will be free to play. The average price of a paid title is said to be about $1.85. For more on Fire TV and other stories check out The Verge. Coming up Amazon sets its sights on the food industry with the Amazon Prime Rib.