 Hey guys, I'm Blau de Verge here at Geneva Motor Show 2016 and the car behind me is the Lamborghini Centenario. It has just been introduced, it is one of the most exclusive hypercars that you're going to find at the show, even more exclusive than the Bugatti Chiron which was just unveiled over there because there will only ever be made 40 of these Centenario cars, 20 in a coupe design, 20 as a roadster. This car is being made to celebrate the 100th anniversary of the birthday of Ferruccio Lamborghini, the founder of the company. It is designed to be perfection essentially. It has the most powerful engine, V12 naturally aspirated, 770 horsepower, it's the most powerful the Lamborghini has ever made. It is one of the most efficient cars out here as well, it weighs 1.5 tons, it has a carbon fiber monocoque and Lamborghini prices it at 1.75 million euros before taxes. None of the price really is going to matter because all 40 have already been sold. So this entire thing that is happening around us is just for show, it's just to celebrate the brand, celebrate the founder and his legacy and the achievements of the company. But we do know that it has a touchscreen, it has Apple CarPlay. Lamborghini talks about it as mixing innovation and tradition, tradition being ultra extreme performance form follows function, innovation being Apple CarPlay. So that's a first look, glimpse and approach to the Lamborghini Centenario, but stay tuned to The Verge for more from the Geneva Motor Show 2016 on YouTube and on TheVerge.com.