 Hey, I'm Lauren Good with The Verge and I'm at the Leiko US launch event in San Francisco. If you're wondering who Leiko is, or how you're supposed to say it, you're not alone. Leiko is a Chinese tech company. It's a pretty big brand over in China. They make a whole bunch of hardware. They actually started as a video streaming company. And today they're bringing a lot of their products to the US, including the new LePro 3 smartphone. This is the company's flagship smartphone. Let's take a look. This is running on Android. All of Leiko's products run on Android. Leiko has put its own skin on it. They call this the EUI. And it stands for, you guessed it, Ecosystem User Interface. One of the standout features of the EUI is supposed to be this live video option here. This is where you watch all of the content that Leiko makes, or licenses, or distributes. Leiko started as a web video company, so they announced a bunch of partners today for US content. Let's see, if you tap on this, you're supposed to be able to then select this little window up here. And then that video tile will follow you around. So even if you go back to the home screen, you still have that video there from the live button. So this is just one of the features of the EUI, as they're calling it. Let's talk a little bit about the hardware itself. It's pretty thin. It feels pretty good in the hand. There's a fingerprint sensor on the back. It has a 16 megapixel rear camera and an 8 megapixel front-facing camera. It has 4 gigabytes of memory, starts at 64 gigabytes of internal storage. One of the things that Leiko made a big deal about on stage, and even brought the chairman of Qualcomm out on stage, is that this has a Qualcomm Snapdragon 821 processor. This is a super fast top of the line processor. It is the same chip in the Google Pixel phone. The Google Pixel phone is a lot more than this. This starts at $399, and Leiko is offering $100 rebates if you pre-order it before November 2nd. So you can actually get it for $299, which puts this at a pretty competitive price point. It's selling as an unlocked phone, and it's only available on Leiko's own e-commerce website. It's called lemal.com, and it works on all GSM networks, but it is not available as a CGMA phone, so you won't be able to use this if you have Verizon, but should work on all of the other networks. In addition to the Le Pro 3 flagship phone, Leiko also announced the LS3, the Les 3, little brother smartphone today. It has a less powerful Snapdragon processor, starts at 32 gigabytes of storage, and starts at $249. That is also for sale on lemal.com. I'm Lauren, Good for the Verge. Thanks for watching, and stay tuned for more on Leiko.