 We're unleashing everything. We're going to talk about this today, but please stop the bullshit. Sorry, I promised myself I wasn't going to swear today. Elizabeth, wherever you are, your father didn't mean that. I've been at this business for about 33 years, but I don't have wireless industry experience. And after a while I went home and I said to myself, holy shit, I don't have wireless industry experience. What am I going to do? And it suddenly dawned on me, there's not a goddamn person in the world besides a wireless industry person that would understand why the hell this mess works this way. And the worst fear of the wireless industry is that somebody from outside Oz comes in and starts looking at their industry. I've already told you about the spaceship and the aliens coming in. It doesn't make sense. Unbelievable high prices. How the hell can that cost that much unless you're going to drive it? I mean, come on, that nasty guy on the end, that's sprint and you got to see that. The day you go in that store, they love you. It's like, you know, oh, you got to have this phone. We're going to be so good to you. Here's a free t-shirt, some balloons. By the way, you need a back rub. Maybe that's just me. You pay so much for your phones, it's incredible. Everybody's blogging. Holy crap, I can't believe he just said that. Oh, he said shit. That's how I lost the family pool. I bet he'd only swear five times.