 This is Ross Menard with The Verge, it is CES 2016 and we are here talking with Roland Lamb. He is the CEO, he is the founder, and he is the inventor of the C-Board, which is this really crazy looking keyboard. We actually saw it, I think about a year ago, but now we're seeing the new one, the C-Board Rise, the smaller version. So what was the impetus for making this? Like where kind of went into the idea? Well it fundamentally came from jealousy, because I was a keyboard player, like a jazz pianist, and I really loved music and going out and gigging and stuff, but when it came up time for like the guitar solo or the sax solo, I was like, why can't I do that on the piano? You know, if you can bend all the notes and you can kind of like milk all the sound out of each note and really add depth of expression, and you just can't do that on a keyboard. The C-Board has five dimensions of touch, so with a piano you get one dimension of touch, and that was a big deal 400 years ago when the piano was invented. When you say dimension, like just like how hard you're hitting it? Well yeah, in the case of the piano, it's how you strike the key, allows you to control soft to loud. Like the piano forte, the name of it came from that dimension, because harpsichords and organs, you couldn't control that, like you just turned on or off a note. But in the case of the piano, you could use how you would strike it, so the C-Board can do exactly the same thing based on how you strike these key waves. You mind if I try that? Not at all. So start out by striking the key. Okay. Yep. That I can handle. Exactly. Now, after you've struck the key... I know, you're like, this is amazing, right? I cannot believe what I'm seeing before me. After you strike the key, you can see down here, you can glide up and down like this. You're able to basically glide left to right, but you can also control it by sliding up and down the key. So you strike a note and you can move up and down vertically as well. What is that actually doing? Well, you see it's changing the sound. Oh, wow. So the different ways you move all change different sound parameters. And actually, I just turned it on here. So each of these parameters or dimensions, you can turn on or off. So if you want to play it just like a keyboard, you can. But if you want to have all of these other dimensions, you can turn them on. And what's really great about that is, let's say if you want to play a guitar sound, it's all about bending the notes. But if you play a sax sound, it's more about how you press in. So this is the Seaboard Rise. This is the, you know, this is what, is it $800? $800, yep. And it comes with a software called Equator, which allows you to map a lot of these different sounds to all the dimensions of touch. But then just recently in December, we released an app as well. So you could control this Seaboard Rise with your laptop, but also the sound engine could be in your phone. So it's a pretty powerful app. And it's partly because we spent so many years developing the Seaboard and the 3D Touch technology within the Seaboard and the sound engine that we could then easily apply it to like the new 3D Touch API within the iPhone. If you want more videos like this, not as musically inclined maybe, but if you want more gadget news, you want more CES news, you can check out TheVerge.com and subscribe to our YouTube channel. And if you get like a million subscribers from this, we're just going to hire Marco and make him do everything else. So that would be YouTube.com slash TheVerge. Thanks for watching. Bye.