 Today on my video blog we'll be unboxing a new product from Microsoft that's actually pretty exciting. This is the Lifecam Cinema and the biggest feature on this camera is that it is true 720p HD with clear smooth video. So basically what that means is webcams are finally HD. So let's get this baby open and actually, you know what, let's have a look at the back first. So here it outlines some of the important new features of this particular webcam. First of all you've got 720p which we already mentioned at 30 frames per second. World class optics, so they're using an actual glass element lens rather than a plastic lens which is what you typically see on a webcam. Clear high quality video, they show an example of clear versus standard video. Now, one moment, we're actually going to do our next unboxing using this camera so we'll see exactly how good that clear high quality video is. Next is you've got crystal clear audio. So they're saying they've got a digital noise cancelling microphone right on the top of the aluminum unit. So let's get this baby open and here we go. So first we're going to find the USB cable covered in a little sticker that protects it presumably and it also warns you that you should install the driver software before you plug in the webcam. Okay, so there's our little genuine Microsoft shiny sticker. I love that. Okay, what else do we have in here? Oh, I see what looks like a disc. So it's in about a zillion different languages, most of which I cannot read, but I found this. Start here. Excellent. Okay. So let's open this up kind of a clever little box. It opens up like that and here we go. Start here again. So this is your quick start guide and it's going to just get up here so that I can reach a little bit better. So it shows you okay, you install the driver, you plug in the USB, then you position your camera and then presumably you use it. Okay, they want you to use MSN Messenger. That's perfectly appropriate. There we go. There's your Lifecam 3.0 software. You're probably better off to download the latest drivers off the Microsoft website, however. Okay, then product guide. Okay, so let's get to the product itself. So let's pull it out of the packaging here. If I can. Yeah, there we go. And then we've got a little plastic window so that it can present the product in a retail store. And then I'm going to have to try and figure out how this comes off. Wow. It's like a four step process. So there we go. We remove that piece and then we can go like this. And oh, oh, no, there we go. There we go. And then we can remove this. No, we can't remove the plastic piece. Okay, so we're going to just pull the cable out, which I can not quite do yet. Okay, there. Okay, we finally got it out, but I still have it in a little... Oh, okay, plastic clamshell comes off right there. And there it is. Awesome. Oh, this is cool actually. It's got a flexible little stand here so you can actually hook it onto anything. It's got a pretty good feel to it. It's kind of rubberized so it's really, really grippy. And that's really neat. You know what? We've got a monitor right here. I'm just going to get the cameraman to point at the monitor so I can demonstrate just how this works. So you hook it at the front and then you just throw the little grippy bit on there and you can aim it at any angle you want and it actually rotates here as well. So that's a really cool mounting system. I really like that. And then there's one button on the top which has a picture of a phone and a phone. And then you've got a microphone and that is it. That is the unit itself. There's your little HD logo. You can see the glass lens in there. I'm just going to turn it around so we'll see. You can actually turn it all the way around. And thank you for checking out my unboxing. I'm stuck at the Life Cam Cinema.