 Hi guys, this is Vlad with The Verge, we're here at Photokina 2012 and taking a look at the brand new Leica M. This was anticipated to be known as the Leica M10, following on from the M9, but the company has decided to simplify its branding to just be the Leica M, that's what all the future cameras in this range are going to be like. There are quite a few new changes and innovations thrown in here. First of all, you have the brand new Live View mode, which is a total novelty for these Leica rangefinder cameras. You also have a new 1080p HD movie mode and there's a 24 megapixel CMOS sensor, which is a change from the former 18 megapixel CCD sensor. A lot of people are apprehensive about what that will mean for image quality, what that will mean for color fidelity and all of those things, but Leica shows us that it's kept image quality right up to the same previous standards, it's just enhanced things. Other changes include a new 3 inch LCD on the back, it has Gorilla Glass covering, it used to be 2.5 inches on the Leica M9. Otherwise, physically, you're still very much looking at the same design. It's kind of like Porsche, they don't really change the look and feel of their cameras, they're really big and bulky. You have a brass top layer and a brass bottom layer. You have a magnesium alloy frame and you have this faux leather covering on the sides. Leica will actually provide you with a genuine leather side if you prefer to order that. There is also a new hand grip, which is available as an extra attachment. This has a GPS module inside it that replaces the bottom brass layer at the bottom. Because most of the construction of the camera is metallic, there is a glass window down here at the bottom if you have an iFi or any other wireless SD card. That's what this camera calls to, SD cards, so you can send your pictures off wirelessly from it. Aside from all this, with the new Live View mode, Leica has added a couple of tweaks. By pressing this button over here on the front, you enable a Live View Peaking mode and when that is turned on, you get a red highlight on the thing which is in focus. This camera can only do manual focus, which is toggled via the lens on the front. The red highlight tells you when you're in focus and then you also have Live View zoom, which is done here by rolling this button. That lets you get in right up close, so you can get a really good idea of which part of the image is in focus. So that's a first look at the Leica M. It's the brand new rangefinder from the company. It's going to cost just under $7,000, but only in the United States.