 Hi everyone, I'm Lauren Good, Senior Technology Editor with The Verge and I'm reporting here from CES. I'm very excited because right now the founder of OmSignal, Stefan Marceau, is joining me on stage to talk about a really cool new wearable that we've seen this year at CES. I don't know about you but I tend to wear a lot of wearables. Yeah, me too. Same here. I mean, I wear, I mean, we looked at the new Fitbit earlier this week. Under Armour now has a band. I wear Pebble. I'm always testing new wearables. But this is, I think, one of the coolest ones that I've seen so far this year. Love to hear that. It's your product. Love to hear that. It's a bra. So right now I have with me a sports bra. I have to say that maybe some of the demographic of the convention center wouldn't appreciate this quite as much as I do. But this is the new Ombra. Correct. Your new product. Tell us a little bit about it. How does it work? Well, first and foremost, it's a sports bra. It's a very high quality sports bra. It's apparel. So that's the first thing about it. And then there's the digital magic and the biosensing and the wearable stuff, you know. So the philosophy of this product and of the company, really, the Ombsignal, is to turn your clothes into connected objects that deliver value to your life. Actually, this part right here is where the technology lives, right? This is your black box. Actually, not quite, Lauren. The bra is the sensor. So these. Yes, exactly. So the textile is the magic that captures your biological signal. It captures a very, very deep cardiac signal. Captures breathing as well, which is tremendously insightful in many contexts. And movement directly on the body. So it's a very good place to capture movement. And then it's... So what does this actually do? This is the Bluetooth portion? Well, there's a Bluetooth transmitter, there's storage in there, there's the battery. This will send it to the Ombsignal app? Yeah, correct. All the data. From there into the cloud. And your app is available on iOS and Android? It's iOS for now. Okay. So here, basically, when you're working out, this is what you're seeing. Correct. You're seeing... That's your heart rate. You're wearing an Ombshirt right now. So this is happening right now. Yeah. Always connected into the matrix. It's 112. I hope I'm not making you too nervous. Just media interviews do that to me. Okay. You're holding it down quite well. And then this is your respiratory rate over here. And that's the calories that you've burned today. Oh, you've done a great job. Wow. You just got that TES blocking. Yeah, well, the CS is a lot of work, as you know. Correct. In fact, you started out making shirt, compression shirts for men. That's right. You're wearing one now. Tell me a little bit about that. Is that basically, you're getting the same experience, the same kind of material, same data? Well, it's the same core biometrics that we capture. And the shirt, we've been at it for several years now. So we're still at the pre-production stage with the broad. That's why we're launching in spring. We're finalizing the final details on the product. And for men, we launch our own collection, Ohm Signal. We also have a collection in the market in partnership with Ralph Lauren. Ralph Lauren launched PoloTech Shirt, which is powered by Ohm Signal. And we wanted to do a... I went to that event. You did? I did. I went to that event in New York City. I was surrounded by male models wearing the Ohm Signal compression shirt. It was a very tough day at work. It really was. Someone had to do it. Someone had to do it. Happy you appreciated the event. How much will this cost? The startup kit will be $149. That will include the bra and the box. Correct. And once you have the box, you can transport the box to the different bras. And additional bras will be $59. So once you have the startup kit, which is a very competitive price relative to other kind of wearable products and it captures very deep biometrics, you actually buy additional bras at the price of a bra, of a high quality sports bra. Right. And you guys are a relatively new company. You're based in Montreal. We've been there for four years. Four years. And some of the apparel makers, of course, bigger apparel makers are getting into connected fitness now and doing this type of thing. If someone were to say, you know, I don't really know Ohm Signal. I'm not super familiar with that company and I might be giving them a lot of biometric data or a lot of health data right now. How do they know that they can trust that what you're doing is accurate and that it's going to be in a safe place? We take privacy very seriously. We developed a data architecture where the data is de-identified. So in other words, I can't see your data unless you want me to. The signal we get, we get it directly from the torso level where the action happens. Like the vital signs don't happen on the wrist, you know? So you get a much, much deeper signal. And it's a three lead electrode that we have and we capture not only your pulse, we capture the electrical signature, your heart, your ECG. So it's a very, very deep and precise signal. One of the things I've been hearing a lot about at the show is that this is the next stage of wearable technology. It's not necessarily going to be accessories that we're wearing in different parts of our body. It's going to be built into the things that we already wear every day anyway. But I also hear from a lot of apparel makers and wearable tech companies that there are challenges, serious challenges around making tech that goes into clothing. Oh, it's complicated indeed. Like even someone asked me the other day, well, how do you wash the thing? That's usually the first question somebody asks me. How do I wash it? What would you say are the greatest challenges to this just being your shirt, your sweatshirt, my blazer, my shoes? Well, from a usage standpoint, you could wash it. Like we designed this to be standard clothes, you know? So that's the paradigm. Like eventually all of our clothes are going to be connected objects. So we want for you to not change your behavior ultimately and get all this data. It is complicated to master smart textile at scale. Like we work with very sophisticated partners in the apparel world and we try to bring sort of discipline of agile software development to the textile world. So there's a convergence of disciplines that's not easy to master for anyone. This industry doesn't exist yet. Stevon, I have one more question for you. Conan O'Brien poked fun at your bra on his late night show the other night. I'm not going to repeat the joke here, but you can go check it out on Conan's show. What was your reaction when you saw the segment? I woke up and I had hundreds of emails of people sending me the link to his show. In a nutshell... I mean, it must have felt pretty cool. Yeah, yeah, yeah. Like just the punch here, but you should see the bit because Conan's funny, I'm not. He says that the ombre could have been called the titbit, you know? I'm glad he said it, not me. Conan O'Brien said it. You know you've made it. I'm just repeating Conan O'Brien. You've made it now. Thank you so much for joining me on The Verge stage. Thank you, Lauren. It's been great chatting with you. Thank you very much. And thanks so much for watching our video. You should definitely subscribe to our YouTube channel. That's YouTube.com forward slash The Verge for more CES videos. Thanks for watching, guys.