 Hey everybody, this is Sean with The Verge and I am here at CES 2016 looking at one of the most surprising products we're going to see all week. It's Nikon's Key Mission 360. Now forget the name, this thing is an action camera. Not only is it an action camera, it's a 360 degree video action camera that can shoot footage in all directions, shoot it in 4K UHD, and a whole lot more. Unfortunately, we're not going to be able to touch the thing today, but we've seen some sample videos of this thing. Unfortunately, those have been on some wifi that's not so great, so they don't look so great. But what we can see when we see some of the videos that Nikon is showing us here at their booth is it looks really great. From one side when the camera is locked on in one direction, similar to the field of view of a GoPro, it actually doesn't look that bad. It definitely looks a little worse than a Hero 4 black or silver, but the quality is not bad. And then when you think about the fact that that video will eventually be 360 degrees, something you can turn around and look in every direction, compared to other consumer 360 degree video cameras, it's actually really good. It's better than the Ricoh Theta S, it's better than the 360 Fly, and it's on par with some of the earlier multi-camera VR rigs. And that's really what Nikon wants to do with this camera. It wants to give consumers and semi-pros the ability to shoot virtual reality on the cheap with a rig that's light and easy to use. You can see they've obviously started to build out a number of mounts, similar to what you find with GoPro or Sony. So you're going to be able to put this thing on your helmet, carry it around on a stick, you can sort of stick mount it to anything. And it's a big deal, you're going to be able to want to show new perspectives when you have 360 degrees to deal with. Now we don't know pricing, we don't know availability, there's a lot we don't really know about this camera, but what we do know is that no one's really doing anything like this yet, and definitely none of the big companies are doing anything like this yet. Now what we were able to learn from Nikon is that this is not going to be the only action camera they're going to make, this is just the first one, and just happens to shoot in 360 degrees. There are more coming in a family of action cameras, so there's going to be more coming from Nikon, hopefully this year. For more from CES 2016, head to theverge.com, and head to youtube.com slash theverge and subscribe.