 Hey, this is Ross Merrow with The Verge and we are checking out the HTC One. This is HTC's new flagship device. It's got a 4.7 inch 1080p display screen. It's actually the most pixel-dense screen on the market right now. You can see right now actually this is the new BlinkFeed. We'll get to that in a second. Let's take a look at the body itself. You can see it's actually got brushed aluminum. This is the black model. It also comes in a white model. Both of which, I prefer the black, honestly. It's similar to the iPhone. Not hard to mistake in terms of the design, but I will say this is a pretty sturdy, comfortable device. That's not the big thing here. Also, we've got the speakers here. HTC's really promoting the Beats Audio right here. We've got the camera. More on that in a second. The big two things here, one is the camera. We'll talk about that soon. The other thing is BlinkFeed. This is HTC's new sense or sense-five for everyone else. Essentially, it's a very flip-forward-like look at big news, at your calendar, some Twitter and Facebook updates. It's a very brief view. You can go in, you can just dive into whatever, get a better view. Think of it as an RSS reader. Something to look at on the go. If you swipe right, you've got a pretty standard-looking Android screen. Right now, this is running Android 4.1.2, but they will upgrade to the new 4.2 later, or so HTC says. The other big thing is take a look at the camera. This is what HTC is calling the Ultra Pixel. It's four megapixels, but they're bigger pixels, so of course it captures more light. As you can see, these guys are just jumping on tables. Ladies and gentlemen, people get paid to jump over tables for a living. I don't know what you did wrong in life, but I certainly clearly made the wrong choice. Anyway, let's take a look. You can take still photos, you can take videos, but the big thing here is Zoe. If you're in Zoe mode, you can take a picture. Let me zoom in on something and roll down. It actually takes four seconds of the picture, and you get this little kind of vine-like thing. It's audio and video. There's a lot of options for sharing it. You can get the link, and the link takes you to HTC's site. Nothing's embeddable right now. It really is just think of it as a small video, not dissimilar to Vine. You'll get an idea for what it is. That's HTC's phone in a nutshell. Pretty nice, powerful-looking hardware. Not convinced on the new sense just yet, but it is nice to have the standard home screen.