 Hey everyone, this is Lauren Good with The Verge and we're taking a look at the new Widdings Go activity tracker. So one thing that's different about the Widdings Go from maybe some other activity trackers is it has an e-ink display. The value of that is twofold. Not only is it great for battery life, but it's also always on. That was the point of using e-ink. You can see right now that this particular tracker, which is not mine, I have to admit, the person has been pretty active today, although they're not quite at their goal yet. If you press this in the middle, it actually changes modes and goes to a regular watch face. And you get a little bit of haptic feedback when you do that, which is kind of cool. I can actually kind of feel it clicking when I press down. This is what the strap looks like. It's kind of your standard railroad strap for an activity tracker. This part's rubber. It feels pretty lightweight. Honestly, it feels a little bit cheap. And it's not cheap. Other devices that are like this, I mean, Jawbone makes something that looks very similar to this called the Jawbone Up Move. And that, I think, is $50. Fitbit also has one that looks kind of similar to this, one of the earlier trackers. This one costs $69. And it's shipping sometime this spring. Fitbit shares all the data to the Whittings mobile app, as you might expect. So that's a quick snapshot of the new Whittings Go. For more CES videos, be sure to check out our Verge YouTube page.