 BUDWISER! BUDWISER! BUDWISER! BUDWISER! Remember the talking frogs in the WuzzUp guys? WIZZAAAAAAA! WIZZAAAAAAA! WIZZAAAAAAA! 20 years ago, the Super Bowl was a showcase for the absurd, funded by companies like Budweiser. But in the decades since, the Super Bowl ad has lost its weirdness. What once would have felt strange, now just looks normal. Who killed the Super Bowl ad? Well, the internet is the likely culprit. In 1995, Super Bowl ads were one of a few venues for high-end, oddball short films for most of the country. But over time, TV channels like Cartoon Network's Adult Swim cornered the weird market, inspiring a generation of young YouTube video makers, leading to the ages of anti-humor, weird Twitter, and parody videos. Bolognazzi. It's Bolognazzi. Super Bowl commercials restrained by time and regulation can't compete with this. I'm a cucumber! I'm a cucumber! Let alone this. That's YouTube poop. Anyway, brands haven't totally been left behind. Companies like Denny's and Sega have released their inner weirdness onto Twitter, where millions of Super Bowl viewers turned for entertainment during commercial breaks. For good reason. Who needs Puppy Monkey Baby when we have Sonic the Hedgehog throwing actual shade? Of course, the Super Bowl still contains plenty of juicy weirdness for the discerning viewer. You just have to feed the event to the internet machine, where it will be recontextualized by brands and normal people alike. And it's been this way for a little while now. Remember the rise of Left Shark? That wasn't done by Budweiser. It was done by us. This is the democratization of weirdness. In 1996, the Super Bowl was an opportunity for Bud. In 2016, the Super Bowl is an opportunity for everyone.