 For most people, TV is not broken. It may be too expensive than what they'd like to pay. They may feel like 500 channels and nothing is on. There's some frustrations, but at the core of it, TV is not broken. So I don't think that even a device like Boxy that comes with a new user experience, a new take on DVR, it's not overnight everybody is switching. I think the traditional industry, the incumbents, they have time to go through a gradual transition that I think is much easier than facing a cliff. I'm Avner Onen and I'm the founder and CEO of Boxy and I have our new device, Boxy TV. It's a $99 box. It has the ability to watch live television either through basic cable or antenna and it has a dual tuner built in so it's not only watched one show live, you can also record two shows at once. What's new and amazing about this DVR is that there's no real storage on the box. The recordings are actually being uploaded to the cloud and that means that this box offers users the ability to record how much they like and watch it on any screen they like. Knowing that you can just record whatever you fancy, for me it means I'm recording every Seinfeld episode now, every Simpsons episode. It changes the way you use DVR. The other thing we have obviously is some key apps, Netflix, Vudu, YouTube, Pandora and so on. We started a company in New York and then my friend Tom was in Tel Aviv and then we got together, five of us, three of us in Israel and two of us here. I moved here to New York in the end of 1999, beginning of 2000. I was blown away by just the amount of channels. We didn't have that in Israel. I always loved gadgets. I picked up a TiVo from Best Buy in Union Square and that was like it was for many people, which completely changed the way I watched television. Then in 2003 or 2004 I hooked up the first PC to the TV. It was running Windows Media Center. Then Tom came from Israel and I had an Xbox and he modded my Xbox and put XBMC on it. That's where the bug settled and we said, this is so complicated, we can do something with it and make it more accessible. We wanted to make a boxy device back in 2003, 2004 and to us it was clear that the product that would be a great TV experience is just not enough. It needs to be also a great experience on additional screens and that means a completely different architecture. We came into this business really from a product perspective, not from an industry perspective. We weren't as savvy about the different interests and the way the machinations of the business are actually working. I think now we're much more sophisticated in our view of the industry and I think we got to know the industry much better and the industry got to know us. We found out there's places where we have disagreement about the future of television, what users want, but we have also many places where we actually see eye to eye. So I think we found a way to be a bit disruptive but not destructive. What we're doing with the Voxy TV is groundbreaking in many fronts. I think on the cloud DVR it's a real technology challenge that we're able to address, but we think this is one innovation in the media industry that is going to be actually great for consumers and great for the media industry as well. So we're very excited about it.