 Sony has a long history of making some really awesome headphones, but so far it hasn't really made a name for itself with true wireless earbuds like the AirPods or Samsung's Galaxy Buds. That's about to change because the new $230 WF-1000XM3s are some of the best AirPod competitors I've seen to date. Now if that awkward name sounds familiar, it's because Sony already makes the 1000XM3 noise canceling headphones. These things get rave reviews and the earbuds are cut from the same cloth. They have the same matte black design with rose gold accents and there's a gray color option as well. More importantly, they also have that excellent active noise cancellation. It's not quite on the same level as Sony's headphones, but it makes a difference when it comes to drowning out city streets or subways. So most earbuds that you buy offer some level of noise isolation. As long as you have a good seal in your ear, you're gonna drown out some of the stuff around you. But noise cancellation goes several steps beyond that. Now it's not some miracle if you're not playing any audio or music, you're gonna hear things around you. But once the music starts, everything else just kind of fades away. Sony packs in a ton of different ear tips right in the box, so it's pretty easy to find a nice and secure fit. And the lower part of the earbud itself that rests inside your ear has this extra grippy finish to help it keep it snug, and that actually works really well. These M3s fit me great and never came even a little bit looser in my tests. Now they're a bit on the larger side, but overall I think Sony made them look pretty classy, and they're a huge improvement over the plastic design from the first model. Now of course sometimes you do want to hear what's happening around you, and so when that happens you can turn on ambient sound mode. Or if you just want to hear an airport announcement or a subway platform announcement, you just press your finger down on the left earbud, it pauses your music, turns up all the sound around you, and then once you let go, noise cancellation kicks back in, and you're blissfully back to your music. Now to control the M3s, you're going to do a lot of tapping on the sides. The left side controls the noise cancellation on, off, or the ambient sound mode I just talked about. The right earbud controls playback, so you press once to pause or play, twice to skip forward to track, or three times to go back. You can hold the right earbud to do Siri or Google Assistant, but you'll notice that I didn't say volume. There are no built-in volume controls on here, so you're gonna have to use your phone or a voice assistant. Now let's talk about sound quality. It's obviously very subjective, but what I'll say about the M3s is that they're very balanced. There's a lot of bass, nice mids, and sparkling highs. Now I don't know if the sound stage is as wide or all-encompassing as higher-end earbuds like the Sennheiser Momentums or the Power Beats Pro, but at this price the Sonys easily went out over the AirPods, Jabras, and the Galaxy Buds. Now for me, I think their best competition are the new Power Beats Pro. These are Beats, so of course they're going to be super bass-heavy, but both of these earbuds sound fantastic. Now you audio nerds out there are going to want to know that the Sonys only support AAC and SPC, so they can't do aptX or Sony's own LDAC Kodak for higher quality music streaming. Now a lot of people have asked me how the M3s are at phone calls. People can tell that you're on a headset. There's really no way around that, but they haven't complained about being unable to hear me clearly. Now unfortunately, you can't pair two devices at once, so if you want to watch a movie on your laptop and take a call when it comes in, there's no way to do that. Sony, please figure this out. Now the one biggest downside of the Sonys is that they're not sweat or water resistant. It's summer in New York City and I'm a sweaty human being. The idea that I can spend $230 on earbuds and have them ruined just on a hot summer day? That sucks. Battery life in noise canceling mode is six hours, which is pretty good. If you turn that off, you get eight hours of battery life. And the carrying case holds enough juice for three extra charges, so you get 24 hours with noise canceling on or up to 32 if it's turned off. That charging case is a little big. It's twice the width of an AirPods case and about the same height, but it's still a plenty pocketable. And I think it's worth it for all the extra battery life that you get in exchange. Plus, it'll charge over USB-C and in a pinch, you can charge it for 10 minutes and get 90 minutes of listening time. But unfortunately, there's no wireless charging option. Now a lot of the problems from Sony's first true wireless earbuds have been solved over the M3s. I didn't really notice any connection dropouts and the bad audio delay from the first model is gone now. Lifts move in sync and the connection is rock solid. How did Sony fix those problems? Well, now both earbuds connect to your phone simultaneously, whereas before, one had to relay your music to the other one. That also means you can use them individually if you want to leave one in the case and use one like an old school Bluetooth headset for making calls or just listening to music. So we've covered all the big picture stuff, but Sony also added a lot of small touches that I like a lot. For one, both earbuds tell you their Bluetooth connection status and battery level when you put them on your ears. Two, there are a lot of LED lights on the earbuds themselves and the case, so you definitely know whether you have to charge them or not. And three, when you take the earbud out, it'll pause your music until you put it back in. That's pretty common nowadays, but it's still a pretty great feature to have. Now, of course, Apple's AirPods are the best selling true wireless earbuds on the market. So if you want to take those on, you've got to offer something that Apple can't. For Sony, that's noise cancellation. We've seen it before in their headphones to amazing results, and now it's coming to earbuds that you can just put away when they're not in use. There are downsides, of course. I would love to have seen sweat resistance and be able to use them with two devices at once, but I guess I know what to look forward to for the 1000XM4s.