 Hi, this is Nathan Ingram with The Verge. And this, well this is the Clock One. It is a meter long E Ink clock. It runs on a single lithium ion battery that lasts over a year. And as I said, it's about a meter long. It's also very, very light. It has a single mount, magnetic mount that attaches to the back so you can hang it on your wall if you're so inclined. But the real novelty here is just seeing a giant E Ink clock. E Ink actually developed this themselves a few years ago as a prototype, and then 1224 came along and decided to manufacture and sell it. It'll be on sale soon. It's going to retail for $499.