 ["Bling Bling Bling Bling"] Have you ever heard a new song and thought it sounded familiar? That might be because it is. Sampling is the creative art of cutting and pasting audio, and it's been used to create hits for decades. That catchy melody in Drake's hotline, Bling? It's a Timmy Thomas sample from 1972. And the horns in Beyonce's Crazy in Love? That's a Shy Light sample, also from the 70s. Sampling has influenced every genre of music, from hip-hop to dance, and it's become this global industry where producers can buy and sell sounds online to use in their own work. Top Latin pop producers Andres Torres and Mauricio Renjivo make and use samples to create global hits, most notably, the song, ["Despacito"] We went to LA to check out how they use these snippets of audio samples to build a song. This is cute. Oh my gosh, look at this little backyard. Welcome. Hi. Are you ready? Yeah, I'm totally ready. We started with a guitar. Yeah. And then we just found the quickest drum we can find. We record an awesome bass. ["Despacito"] Then with this, you can already start to write a song. And then you probably will add more stuff and make sections and all that. But this took us 10 minutes to write this song. And then we just found the quickest drum we can find. And then we just made all that. But this took us 10 minutes to build. Now we need to do the real thing, that is write a song. And then produce it. Yeah, no big deal. Sampling started with people cutting up existing recordings to take bits like a melody or a single drum beat and use them in a new song. That still happens, but now musicians also create sounds specifically as samples. They can be purchased on online marketplaces, or sounds.com. And for a subscription fee, you can use any of their sounds. So this is Blice? Yeah, it's like a bank of samples. And it's much more than that nowadays. It has a lot of things that we can play with. But we mainly use it as a source to get samples. So a lot of producers and really famous people that have great sounds and a lot of character on their productions put their samples there. And they share them. So you can download them in your song. Andres and Mauricio have released their own pack of samples. That's the snare. And this is the kick. Oh, that's nice. That's like a feel. That's a nice tail end on that. Are there any sounds from Despacito in your sample pack? There are, there are. Probably, yeah. Like a lot of percussion that we have used that are real people that we recorded. For example, the guita. Yeah, that's there. 100%. That's the snare. That's nice. Yeah. Alright, so what project are we looking at now? This is Runaway by Sebastian Yatra, Jonas Brothers, Daddy Yankee and Nati Natasha. Whew, that's a lot of people. So basically the track is half vocals, half instruments. Because there's a lot of artists. So what part of the song uses a sample? All the drums are samples. Every drum in this song. The kick is even on our sample pack. Actually, there's a snare too. This is on our sample pack, and this is many sounds together. These marketplaces let other musicians buy sounds from Despacito, Runaway and other hit songs, legally and for pennies. Having one central place with really powerful search that lets you kind of dive in from a lot of different vectors, right? You can come in and just browse what's new. You can search and see what's hot in the charts or do an exact search for, I need a flute in the key of B right now, you know? And like what we watched was it just really evolved the way people think about creation and songwriting. Before these marketplaces, samples were usually created by taking clips without permission. But that can land artists in hot water, including Vanilla Ice. My lawyers handle all the stuff. I haven't talked to Queen or anything. It's no big deal. All it is is sample by David Bowie and Queen. Let's kick it! Ice, ice baby. Back then, if you really wanted to clear something when you pulled it from a track, it could never get done. People would try to extract it from where they heard it and hope no one notices, release their track, and if they're successful, get sued. This library is made so that you can do what you want with it and not worry about that. And that to me is like when you see a number one song using it, you're like wow, this is amazing. So if you buy a sample of Ice, that's it, it's yours to use. Yeah, I mean there's like, in your works, you don't have to do any attribution. It's yours to use royalty free. That's the key, that's the term, royalty free. There's like minor things, like you can't just resell the sample and things like that. But in your commercial works, you are good to go. Have you guys heard any songs that have used sounds from your Splice pack? We have heard a lot of drum and bass tracks. We have heard a lot of drums being used. You have to send me a song, Why Don't We. They used one guitar from our sample, but they tweaked it and the song is really awesome. I totally recognize it. Yeah. So we're proud. We feel super, super cool about it. Yeah, you can sit down with your guitar and start thinking about chords and all that, or you can download something and you don't even know what chords are they. And it doesn't matter. But you start singing to it. You have the samples, you have the plug-in, now you have everything. Sample marketplaces are beneficial for musicians on both ends. They provide instant and legal access to millions of sounds and have also become a way for more established artists to make money. Producers like Andres and Mauricio get paid in advance to make sample packs for Splice, and again when someone downloads one of their sounds. We're at this era where software is the primary instrument and also because of all the progress in distribution, you can actually get heard, you can actually make a living more. You don't need a record, huge record deal to break it or get enough money to go into a studio. The most important thing if you go a little deeper than music is that it's equal. And that's the way art should be. To do music production, it was very expensive and very difficult to get stuff. That computer wasn't enough. No. You needed a lot of stuff. Now if you can get a computer, that is already expensive. But once they get it, they have access to the same things that we have. And everybody can do the same quality of music and that for me is the world evolving and being a better place for art. Hey all, I hope you enjoyed the video. It was brought to you by Loft Hotels, different by design. Thanks for watching. Got it. Good clap zone. Yeah, template. Ha ha ha ha ha ha.