 Well, that's not a number anyway, so... Okay, forget it. Corsair H80i GT and H100i GTX liquid coolers improve both the appearance and the cooling performance of your PC. Click this little button right here to learn more. So let's just do the unboxing then without the without trying to slate. This this is pretty exciting. It came I was absolutely floored by how heavy it was. I actually had a really hard time getting it out of the outer cardboard packaging. I mean other than the size, it's pretty much exactly the same as the box that the silver one comes in. I think they give you a slightly different letter. Actually you get a shorter letter. 100,000 subscribers, that's more than double the size of blipity blipity. You delivered the audience at YouTube. You set the gold standard. Etc, etc. Thanks for being awesome sincerely. Look this one's blurry. I'm starting to feel kind of ripped off here with this 1 million subscriber hibbity-jibbity. Alright, so let's take off the foam cover and that my friends is an extremely large wall plaque that I have no freaking idea where I'm going to be able to hang up, but one that I am extremely proud of and extremely thankful to you guys for making possible because let's face it unless a million of you actually it's gonna by the time this video is published it'll be closer to 1.4 million, but you know It takes a I'm sure it takes a little while to make these and ship them out It takes a million of you to click that button for us to get this plaque and it's extremely exciting. I mean it Yeah, it's uh, it really makes me think about what it took for us to get here because some people have very explosive growth on YouTube and they Sort of start up their channel and then all of a sudden it's like oh, I'm huge now with us It was a very gradual progression. We went from this kind of handheld style before to this more presenter type style we started scripting and we've gone through so much Evolution that I feel like I I don't explain enough to you guys I mean at the very beginning of Linus tech tips All it was was a way because I had no time a way to have videos on product pages extremely quickly We never expected anyone to subscribe to watch me open a box. That wasn't the plan We just expected people to know what was inside that motherboard So they'd know if they had to like buy an extra SATA cable when they you know built their PC that was all we really wanted from it and honestly the reason that I think what I think was a huge part of the success at the time was the Quantity of videos that I produced I was doing up to one and a half videos per day 45 videos a month Early in the process So I would go out in the parking lot and I would shoot 10 at a time in a given in a given week with the old NCIX cameraman who still works at NCIX by the way and honestly that that wasn't something that we planned We didn't kind of carefully go well gee I think 45 is probably about the right number of monthly videos that was my quota I mean I was an employee at NCIX it was like okay We need to have videos on all these product pages. How are we gonna do it? We've got one guy who makes videos he better make a lot of them That was that was the entire that was the entire plan So the style like the the off-the-cuff, you know penis jokey Kind of getting things wrong and just kind of rolling with it style developed Just naturally not out of a plan But just because that's who I am and I had no time to do anything better so when we Eventually split from NCIX and I hired my first two employees Luke and Edzel and we became Linus media group the objective wasn't for us to you know keep doing 45 unboxings a month You know with the lowest possible quality to get you know to get products because that was another thing I loved about making these videos when I was get I would get access to all these Products and while I was often you know reviewing some graphics card in the middle of a freaking night and uploading my video at you know 4 a.m. Or whatever else I mean it was fun. I enjoyed it It was it was a total it was a total blast but all of a sudden we were out on our own You know there were three of us now, so you had real mouths to feed I can't I can't pay people in graphics cards Unfortunately as much as as much as I wish that were the case because we certainly have lots of them So we had to figure out how to evolve and one of the first things we did was we started another channel tech quickie Which is coming up on 500,000 subscribers, which is extremely exciting and another thing we did Was we pushed to improve our quality and that was something a lot of people objected to they kind of went well No, we love the like the camp. You know handheld move in and around the product style of Linus tech tips We don't want anything different, but I think the results show that It was though It was the right thing for us to do because it's enabled us to To experiment with our content in ways that we never could before From the humble beginnings in the garage back when we were you know recruiting for for interns because it was the only way we Could get all of our work done because we had no money and no time We now have six employees. We're moving into our new headquarters in about two months and The future is an extremely extremely exciting prospect for us And that's really a big subject that I want to talk about in this video today now you guys may have seen the news quite Recently that YouTube is cracking down on the ability of content creators like us to monetize their content Independently in certain ways and to be quite clear I understand why they're doing it they take a 45% cut of the Google AdSense revenue for those little text ads that pop up or those pre rolls that run before the videos and That's what you know Google figures is YouTube's cut for hosting this video service and bringing the subscribers to you But where that gets tricky is that that is completely beyond our control. We can't affect you know Google's CPMs that is the amount of money we make per thousand views we can't affect that in any meaningful way we can't affect whether Google actually serves ads onto our videos or puts them somewhere else because they're always playing algorithmic numbers on their sides and One of the big problems that's come up recently you guys might have seen the video that Game theory game theory did about the subscriber box is Google's not even delivering the audience to us in the way that we Expected anymore where they're playing games with what shows up in people's subscriber feeds Even if they have subscribed to your channel depending on what they're watching at the time so Things are gonna change over the next little bit You're still gonna see integrations in our videos because we've found ways to make it so that they fall within YouTube's rules and we can still continue to talk about you know Dollar Shave Club or Squarespace or Intel or whatever else the case may be but we're gonna be looking for different ways to Cover our butts in case that goes away all of a sudden because unlike other Channels that have maybe one primary host who also does all the shooting and all the editing It's a one-man show where the only Consequence if you know their revenue is cut in half is that they make half as much money But are still very comfortable for us. We have half a dozen employees We've banked on being able to turn this into a business that can really support us and allow us to grow personally and professionally So we have to we have to keep finding different ways to do that There are a number of ways that we've already been doing over the last little bit. So things like t-shirts Things like I'm up the contributions for our forum You get clean kind of like a cool badge if you join our community and stuff like that But we also have to find ways to reach you guys that are that are different so we might start to leverage You know creating an emailing mail list or something like that. Hey, did you miss our videos because yo your subscriber feed doesn't work We may also experiment in fact This is pretty much a foregone conclusion at this point with other video platforms such as vessel where there's an incentive in terms of better ad revenue for us to release our content there a little bit earlier than YouTube so Stay tuned for all of that. I guess that's the plan Thank you very much for being here with us all this way. It's been an extremely exciting ride and here's to the next million or By the time you're watching about six hundred thousand and I hope you guys continue to be a part of it as we push forward into newer Excuse me. I'm getting all emotional into newer and and more exciting content formats like the recent scrapyard wars That's definitely something we want to do more of because we hear you guys loud and clear That's what you want to see and I do hope you know that we are listening over here Speaking of listening like the video if you liked it dislike it if you disliked it We do listen to that leave a comment preferably on the forum We have that linked in the video description. We do listen to that as well also linked in the forum We've got somewhere where you can buy that merch I was talking about give us a monthly contribution like I was talking about change your Amazon bookmark to one with our affiliate code Like I was talking about I should probably do like a detailed guide for that actually I've had a lot of people ask me for it But for now it's linked in the video description, and I think that pretty much wraps it up as always Don't forget to subscribe to Linus tech tips if you haven't already