 Jeff Bezos has come a long way from selling hard copies of R.L. Stine's Goosebumps. I'm Nathan Seidkart and this is 90 Seconds on the Verge. Is this Amazon's smartphone? BGR claims we're looking at an early prototype wrapped in a protective case to conceal its true design. Here's the interesting part. It has five, yes five front-facing cameras. Rumors have long pointed to Amazon's smartphone having a 3D experience, with the cameras being used to track your face to give the illusion of a 3D space. But the bigger question is why would Amazon want to enter the highly competitive, low margin smartphone market in the first place? Amazon has already proven it can be successful with e-readers, tablets, and even set-top boxes. But those will always be secondary to your smartphone, a device you always have with you. Amazon also has a major advantage over even Apple and Samsung. It can compete on price without subsidies and doesn't need carrier partnerships. Amazon.com is already the world's number one online retailer. And right now, five of its top six best-selling electronics are its own devices. It doesn't need to be on actual store shelves to generate sales. And Amazon's philosophy is to sell devices as close to break-even as possible. The Kindle, Kindle Fire, and Fire TV all have one important thing in common. They're all basically storefronts for Amazon to sell you books, movies, music, virtually anything. And smartphones are more or less the only screen left to own. According to the Wall Street Journal, Amazon is expected to announce a smartphone by June, with plans to ship it by September. For more on Amazon, check out The Verge. Coming up, Jeff Bezos unveils the Kindling Fire. It's perfect for burning all those books you just re-bought on your Kindle.