 This is Dan Seifer with The Verge and we are taking a look at the new Motorola Moto X style. This is the Pure Edition that's going to be sold here in the US. It is Motorola's new flagship phone for 2015. If you are looking at it, it looks really, really similar to last year's Moto X. And that's not really a bad thing because last year's Moto X really looked great. It feels similar in the hand as well. You've got a screen that goes all the way to the edges of the device, two front-facing speakers, nice metal trim around it. This particular model that I'm holding has a leather finish on the back, which is one of the options through the Moto Maker program. Feels really great, looks great as well. But what's new here is the screen is much larger. It's 5.7 inches as opposed to 5.2. The resolution has been upgraded to a QHD resolution, so it's more than the 1080p that we had last year. Inside it's a Qualcomm processor. It's a 3000 milliamp hour battery. It's running a very near stock version of Android 5.1, which is part of the Pure Edition appeal from Motorola. They say that this is the pure Android experience, and then it gets also rapid software updates. On the front up here, you've got a new front-facing camera that has an LED flash there. And then around the back is the new 21 megapixel camera with dual LED flash. Motorola is really talking up this camera a lot because it's been one of the weak points on the Moto X line for years. So we'll really have to see how that one compares. But really it's a fast, great feeling, great looking phone. And what's really great about it is that it's going to cost starting at $399 for an unlocked version. It works with any of the major carriers, whether you're on Verizon, Sprint, AT&T, or T-Mobile, or any of their MVNOs. So you can really use this phone anywhere you want, and it's a really great low price. Motorola's going to be selling this direct through its website, through BestBuy.com, through Amazon.com. In September. You'll also be able to get it in Best Buy stores.