 Hey, it's Jordan with The Verge. I'm here at the Lincoln booth at the Detroit Auto Show with the new Lincoln Continental that was just revealed. It's Lincoln's new flagship car that appears to be aimed directly at China. They focused a lot on the interior, especially the back seats. Having a chauffeur is very popular in that part of the world, and so the ability to sit in the back, be very comfortable, and have a presence as the car moves around is really important. It was interesting during the press conference. They didn't focus very much on the exterior of the car. Almost everything was about the interior, and they also left out the powertrain, throwing in one line about how it has a twin turbo engine. But this is all about the experience. They had a live jazz band on stage to reinforce that. The car is full of technology. It has soft closing doors, massaging seats, electric door handles, which are pretty neat. But for everything they told us during the press conference, they haven't really told me why I should buy it over the Mercedes E-Class, or a Cadillac, or an Audi, or a BMW. There's a lot of competition in this segment, and Ford's going to have a tough time making a name for themselves. But Lincoln's a historic brand. The Continental is a storied name. We'll see if they can do it. For more on the Lincoln Continental, visit theverge.com. Or for more videos, visit youtube.com slash theverge.