 The Verge is partnering with this year's inaugural Panorama Music Festival in New York City and we're going to be hosting The Lab, an incredible interactive art space running all weekend long. We spoke to Red Paper Heart, a design collective that has work in this year's space. Their piece is called Pinball Performance. My name is Xander Bramitoyan and I'm the creative director. My name is Daniel Chaivel and I'm the technical director. My name is Lisa Walters and I'm the senior producer at Red Paper Heart. We're bringing a project called Pinball Performance. It's taking a 1970s era pinball machine and connecting that to digital art. This will allow people playing the pinball machine to become performers. So as they play, they're going to be creating these kind of like larger than life animations and by doing so, they're going to be sort of like a concert pianist or something. It'll start with people putting a quarter into the machine and that will light up an array of screens. So we have eight monitors that are all hung around the pinball machine. As you play, the various things that you hit will trigger these satisfying little animations that kind of play off how the tactile and just satisfying pings and rotating bits in a pinball machine. There's just something really gratifying about those reactions. Xander started talking about pinball, about how he was looking to do something with arcades and where did they all go and then pinball came around as to how can we reinvent this? How can we make it magic again? And so that kind of started the journey of finding the perfect pinball machine. So to find an original one where everything's electrical, all the connections, the scoring is even just rotating disks. It's really nice to have this really old machine but then connected to kind of like the newest technology with a really creative code. I think that things like pinball get people over the seriousness of artwork and people have like this connection with things like pinball. People love pinball so they instantly have an emotional attachment to it. You don't have to explain to anyone how to use a pinball machine but yet they have a completely new experience with that old game.