 Hey guys, it's David with The Verge and we're here looking at the Amazon Cloud Player for iOS. It was just released into the App Store today. It's free. It's been available on Android before but now it's coming to various iOS devices. So it sorts music by what's on your device and what's in the cloud. The app itself looks basically just like the Kindle app. It's got the same kind of dark color scheme and the same organization. And you can see, you can stream music really easily. It takes a few seconds to buffer obviously but it's a pretty simple thing and you can get your playlists and your albums and all kinds of different stuff that you have stored in the cloud. You know, Amazon has a huge library of music and whatever you buy automatically goes into your cloud account and if you didn't have one, as soon as you buy an MP3, one's actually created for you. You can't sign up for an account through the app itself and you also can't buy music through the app itself. That's probably done to get around various Apple restrictions but if you already have an account and you buy stuff online, it'll show up here virtually immediately. You can download stuff to your device if you have a song that you want available offline. You can really quickly download it to your device and then play it locally and it'll also go into your iTunes library. So like I bought Call Me Maybe through iTunes and it shows up here automatically. The app, it works pretty well. It's really simple. You can search through your music. You get all your playlists and everything. It's definitely the best way we've seen so far to completely get out of iTunes. If you don't want to buy stuff through Apple and actually want to have a native device, we've seen things like Google Music but those work in the browser and it's not quite as good an experience but this is a true native app and hooks into Amazon's huge library and if you really hate iTunes and want to get out of it, this is definitely one of the best systems we've seen. And that is the Amazon Cloud Player for iOS.