 It's been said that Amazon is scaling back its efforts in its consumer hardware division, but based on today's product releases we're seeing, it's clear they're still putting some effort behind low-cost tablets. We're looking at four new tablets. First there's the new Fire HD 8-inch, a Fire HD 10-inch, a very inexpensive 7-inch tablet, and another tablet that's designed for kids. Let's look at the new Fire HDs first. They have a new industrial design. Some people may like the colors that they come in, but I can say that this plastic back feels a little cheap right off the bat. They're super thin. They're 7.7 millimeters thin, and Amazon is calling this its lightest tablet ever. One interesting note about these tablets is they have a 16 by 10 aspect ratio. We've seen more and more tablet makers go to a 4 by 3 aspect ratio because 4 by 3 is better for more everyday stuff like reading. 16 by 10 is generally better for a cinematic experience. You can see that Amazon is really pushing its prime video here. It has a 1.5 gigahertz quad-core processor. The 8-inch starts with 8 gigabytes of internal storage. The 10-inch with 16 gigabytes of internal storage both have a microSD slot to expand. Both tablets are running on the latest version of Fire OS. It's Fire OS 5, and they're starting out with Android Lollipop. The new 10-inch Fire HD tablet costs $230. The 8-inch costs $150. That is indeed a low-cost tablet, but Amazon is going even lower than that. It's also putting out a new 7-inch tablet that's going to cost just $50. This one doesn't have quite as nice of a display. It's a 1024 by 600 display. It does have IPS. It starts with 8 gigabytes of storage and has the same microSD slot for expandable storage. It has a 1.3 gigahertz processor, 1 gigabyte of RAM, and once again is running on the latest version of Fire OS, which is Fire OS 5. The craziest thing is that Amazon thinks that this is going to be your next great party favor instead of showing up with a six-pack of beer. Maybe you'll show up with a six-pack of tablets because they're actually bundling them as a six-pack, and if you buy five, you get the sixth one for free. Once again, these are not your top-of-the-line best tablets ever based on the specs and based on the build a little bit too, but Amazon thinks that it has struck a chord with more of a low-cost approach to tablets, and that's clearly what we're seeing here today.