 The just announced Xbox One S comes with a slightly redesigned controller, but if white isn't your style, Microsoft has introduced a new program called Xbox Design Lab that lets you turn that white controller into something like this. The colorful new controller will be available starting September for $79.99, which is only $20 more than a standard Xbox One controller. If you want to add your gamer tag or maybe you want to name your controller, there's laser engraving available for an extra $9.99. This is the exact same controller that comes with the new Xbox One S, which means that it's got a few new features. That includes Bluetooth, which gives you extended range and also means you can connect it wireless into your PC. The back of the controller has also changed, and it has this really nice textured back that makes it really grippy while you're playing. So when you customize it, you can actually change the color of just about every part of the controller. That includes the body, the backplate, the buttons, the triggers and the bumpers, even the D-pad. Microsoft says that there are 8 million different possible color combinations. The colors look fantastic in person. They're really bright, and they just kind of pop in a way you don't normally see on a game controller. What's really nice is that while there are third-party companies that do this kind of customization, they're usually a lot more expensive than what Microsoft is offering. Starting today, you can log on to xbox.com slash xboxdesignlab to pre-order the controller. And you can already start playing around with the tool to figure out which of those 8 million different color combinations works for you. For more videos like this, make sure to subscribe to youtube.com slash theverge.