 Linus Tech Tips coverage of CES 2014 is brought to you by NCIX.com, your source for great technology, selection, and service, along with Corsair memory and Western Digital. Hey guys, we're here at the AMD booth checking out some true audio implementation. So you're from Gen Audio. What does Gen Audio do? Gen Audio is a 3D audio technology company, and we're really proud to be here at the AMD booth and really talk about our technology and our partnership with AMD. So you had me set up on an HD Oculus, which is amazing. But what was, can you describe what was happening there? Sure. The HD Oculus is great because you're effectively getting double the pixels as the original Oculus Rift. So with our demo, we're actually showing true 3D positional audio, and it's 360 degrees around you. So above your head, behind you, maybe even a little bit below. And as you move around in the world, as you recall, you really feel the sound moving all around you. And it's the perfect complement to a VR display like the Oculus Rift. It's actually pretty wild. One of the main things you notice is when you're playing in a game, you can hear things around you mainly. But when you play the Villa demo or whatever, the Tuscany demo, there we go, you can really tell when the music's above you. And when you go upstairs, you can really tell that the fire is below you and that the fountain is below you. And it's interesting being able to get the vertical aspect to it. Is this the first time that we're really seeing this? You know, 3D audio has been around for a long time, and there have been attempts to do this sort of thing. And some claim to do it, but I believe ours does it better than most. We're here to improve 3D audio and really make it much better. And now that we have dedicated resources like True Audio from AMD, we're able to utilize those dedicated audio hardware resources to really add more resolution and make it much more natural. It's actually really cool. It's unfortunate that we can't let you hear it because you're not here, so there won't be a sound demo, but it is quite wild. I've heard different implementations of this before, but this one is freakishly accurate. And when we're looking at things like Oculus Rift, it's going to be complemented very severely by everything around it. So you need a really good audio setup, you need really good peripheral setup, you need a really good Oculus and all that kind of stuff. So it's good to see these kind of things happening. Hoping that we can spread the message to game developers to know that this kind of technology is out there to really create a better experience for the gamers. Awesome. Thank you for watching our content on Gen Audio's implementation of True Audio. Thanks for all of our sponsors for sending us to CES 2014 this year. That's NCX, WD, and Corsair. And if you enjoy all of our CES content and want to see more, be sure to subscribe to Linus Tectives.