 Hey, this is Ross Miller with The Verge, and for 15 minutes today, Nintendo was a technology company. Nintendo held its Wii U launch detail event in New York today, and for 15 minutes on stage, the company showed off Nintendo TV, that is TV, lowercase i, i. That's a Nintendo thing. Nintendo TV is a content aggregation app. It's in a partnership with ITV, and what you can do is a universal search, but you can check out shows that are live on your TiVo, or in various Wii U apps like Amazon, Instant, Hulu, and Netflix. Nintendo TV can also be used to have a second screen information thing, much similar to Microsoft's Smart Glass initiative and Amazon's X-Ray. The whole thing is being done with a partnership with ITV. Nintendo won't say how much it's done by them, but we're thinking close to almost all of it. It's a very big, ambitious initiative for Nintendo. This is not something the game company usually does. Looks interesting so far. We did not get a chance to play with it ourselves. The representative had to hold onto it. He said it was an early build. It will be available by launch, however. That launch is November 18th, with Wii U starting at $299.