 Pwerky is trying to make invention accessible as much as possible. So community members submit their ideas to our website and then from there community members can vote on ideas and comment on them and kind of bubble up the ideas that they find the most interesting or unique. And then we go through a series of additional evaluations and pull some of the top ideas from the community and move them to our eval session. Three, two, one. Ladies and gentlemen, welcome to Pwerky product evaluation, this special Thursday night at 7 p.m. Let's go! So every Thursday we have an evaluation, a staff evaluation where the entire staff is brought together in this room and we review a series of ideas and vote on whether or not we feel that they're the type of product that we want our company to really embrace and move forward with. This is an iPhone 5 bike mount. Not much more else to say. Just a nice bike mount. About 40 percent of them are liking the product. What do you say? Just a lot of competition out there. We go to a vote, should this become a Pwerky product tonight raise your hand. We're doing it. Let's go. We sent out an open invitation to all our community members to submit ideas for the next generation of Apple accessories. In a very short amount of time, let's say it was about a 24-hour period, we received almost 2,000 product submissions. This is from sales! Guys, go ahead guys. This is all you buddy. We go to the audience. Let's go Grand Rapids. Call us. I like my phone and I like my vibrator. I don't like my phone. We got roughly 1,700 idea submissions and we narrowed it down to 50 and then eventually narrowed that down to 15 ideas. So right then and there we had 15 ideas to explore and get ready for manufacturing literally in 24 hours. So it was pretty crazy. Compared to other projects, I mean this is a tiny fraction of the time that normally is spent. So these are some of the later sketches from the brainstorm session that we had on Thursday night. So it's really just starting off with the 3D CAD we had of the iPhone. Basically just started first building the case and these parts and then went to the bracket. The process of building this model was just pretty fast. After a whole bunch of sketching, a whole bunch of engineering, there's some kind of CAD work that came out of that. So this was actually really cool because on Friday as we closed out the 24 hour cram session, we were able to show the community some of the things that were already being worked out. This is Bertha. This is our 3D printer. She does all of our rapid prototyping in 3D form. And right now you can see her printing one of the iPhone casers that we designed last week. We have the capability to do it in house. So we basically wake up in the morning, open her up, clean off the parts and then test it out. The packaging is basically usually the last step in the process and usually the most rushed because everything else is done and they want to get it to market. I've never seen products taken to market so quickly and it amazes me every day that we actually get it done. That's what we do and I'm really excited to see where it goes because it's only going to happen like this.