 Fitbit recently released a new Fitbit that looks less like a Fitbit and more like a bracelet. Hello, this is not a new idea. Jawbone's been doing this since like 2011. Yeah, but Fitbit is the market leader by a lot. How many Jawbones are out there? Well, I guess we don't really know. So if you're considering the new Fitbit Alta, what do you need to know? And how does it compare to something like the Jawbone Up? So this is the new Fitbit Alta. It's shipping now and it costs $130. And this is the Jawbone Up 2. It started shipping last year and right now can be found online for around $85. Really, Fitbit? $130? Yeah, but cheaper isn't necessarily better, Jawbone. There are certain things that you wouldn't necessarily want to cheap out on, like an umbrella or sushi or LASIK eye surgery. Okay, so for $130, what am I getting with that? Well, the Fitbit Alta will track your daily steps and your distance traveled and your calories burned. So does the Jawbone Up 2. The Fitbit Alta will automatically track your sleep at night if you wear it to bed. So does the Jawbone Up 2. The Fitbit Alta will also automatically track high intensity exercises like outdoor running and cycling, not just walking. So does the Jawbone Up 2. The Fitbit Alta will vibrate gently to remind you to move throughout the day if you're not moving enough. So does the Jawbone Up 2. Some people really like these gentle reminders. And some people find them to be really annoying reminders that you're tired or lazy or you're glued to a desk all day long and can't possibly get as many steps in as you know you're probably supposed to. I suppose there's that. So what are the differences between these two? Well, the most obvious is that the Fitbit Alta has a display, which means you don't have to open up the Fitbit app in order to see how many steps you've taken and other stats. You can just look at it. Jawbone, on the other hand, doesn't have a display, which means this one arguably is still better looking. Sorry, that thing still looks like a Fitbit to me. Well, Fitbit says that you should get five days of battery life per charge with the Fitbit Alta, and in my experience, I actually got more than that. Jawbone Up 2 has you beat there. This one will get seven to 10 days on a charge. So which of these is actually better? At the end of the day, the software is just as important as the hardware, and I happen to like Jawbone's Smart Coach software better than I like Fitbit's mobile app. Plus, Jawbone syncs with Apple Health, whereas Fitbit does not. Yeah, but I happen to know a lot more people that have Fitbits than Jawbone, so in terms of the social aspect, like linking up with friends in the application and sharing your stats for motivational purposes and all that stuff, Fitbit might be a better choice. Plus, Fitbit has a display, so if those things matter to you, the extra $45 for this might be worth it. Yeah, but if you're looking for something that's more affordable and a little bit more fashionable, then Jawbone might be a good bet, at least for now. Also keep in mind that these gadgets are not miracle workers. You still have to get up and do the work and walk around in order for them to work for you. For The Verge, I'm Lauren Good. Thanks for watching our video, and be sure to subscribe to our YouTube channel. Yes, that is the best way to get your steps up. Subscribe to our YouTube channel and just watch our videos all day.