 So we've got Ken Price here from Samsung to tell us all about the iPad. Oh, oh, I just threw that at you. Oh my god, man, what are you talking about? I totally did that. We're here to talk about the Galaxy S4. Of course we are. So you guys are calling this the life companion device. What does that even mean? Sure. Well I think first of all it's an acknowledgement of how important these devices are to us, whatever they are. We happen to think we make the best one obviously, but the Galaxy S4 can be part of your life in the ways that you expect through communication and entertainment and consumption, but we've thought of other things that you can do with a device that's so intimate and is part of your life, such as monitoring your personal health for example. So in this way we think we've thought of a very complete way in which the device fits into your life. So let's go into one feature that I thought was really cool and I want to get right into S Translator. Because the Galaxy S3 was built for humans was the tagline. So this is built for humans who have a life I guess. Absolutely, and one of the things you're going to do in your life is travel, or in this country in particular you're going to encounter a situation where maybe you want to make a simple communication and have that translate on the fly. Okay now when they first demoed this to me it was German, which I wasn't able to validate if it was actually correct anyway, so go ahead and say something and let's see the French translation. Sure, well actually I thought this might be something even better if you, I just want to make sure there's no complaining afterwards so I think you should be the guy. To avoid any, oh hold on, let me cancel, let's try this one more time, speak English. To avoid complaints where having me do the voiceover. Alright there you go, it actually worked. There's some simple phrases that are in the device itself so you don't constantly need a network connection, but we have also integrated this feature into messaging, into email, and into the web browser so that you can do translations that are more complicated using network services. And it works with both text and voice correct, you can play it back. That's exactly correct. Very very cool. So with respect to sort of making it part of your life, tell me about air motion. Sure, well there are a number of gestures that we have been able to build in because of the sensors. You know we take advantage of the fact there's a front facing camera for example to keep the screen on and that's something that folks that are familiar with the Galaxy S3 or Note 2 will recognize. But we've also been able to use sensors that allow you to actually gesture at the phone to either turn it on or to show notifications or to be able to scroll web pages and gallery, among your gallery photo without actually having to touch the phone. The advantage being the less touching, the less accumulation of fingerprints on the screen and that kind of thing. So show me an example of that with your fancy little windowed case you've got over there. Sure, well for example, I mean even with the windowed case, there's a slight magnetic sensor in here and so you can see that I have a home screen. When I close the home screen I don't have to keep the screen on constantly so I'm not draining the whole battery but it is giving me basic information. If a call comes in I can actually swipe from left to right and it will receive that call. Very very cool. Or when the screen dims out, such as you saw there, I can actually just wave over the phone and suddenly information will appear that shows me whether I have messages or phone calls received, battery information, other things that I could set up. Great for if you're in a meeting. So for example, right now while you're supposed to be talking to me, you could have just as easily been checking your text messages. I could have been. I wasn't doing that though, really I wasn't. I'm not sure if I believe you. Tell me about S-Health. Sure. Well another advantage of having advice with you all the time would be to, or another application, your use case would be in monitoring your activity level, the kinds of food and the calories that you're taking in. And what we noticed is that there are a number of applications that are out there which are good but they're all kind of in and of themselves somewhat fragmented. So our idea was to create a widget or a hub that would allow all these data sources to come together so that you could get a meaningful way of keeping track of it. So you get your pedometer, you get your caloric intake, you can log your exercise, you can even take pictures of your food and log it in there, am I right? That's right. In fact, and that's one thing that we noticed with some of the applications such as barcode, readers and sort of thing, that you weren't able to sort of customize. So if you didn't happen to be eating the food that was served by that program, for example, there was no way to put that in. So we try to allow people to customize apps and that's an example. Okay now a camera is another part of the whole with you all the time, part of your life thing. What have you guys done to make the camera dramatically better? Sure, well people would expect the hardware to be better so it happens to have a 13 megapixel camera which will be interesting. But because of the processing power and the speed of the device, we're actually able to do things that take advantage of that. So for example, you know if you're anything like me and if you take a lot of pictures, you're probably not in pictures very often. So being able to take a picture simultaneously while you and put yourself in that by taking a picture with the rear facing and the front facing camera at the same time is something that you can do, something that we call dual shot. And does that work with video as well? It does. So for example, you know maybe you're on the hero roller coaster and you want to see your own reaction as you're going down, you'd be able to take a video of the actual roller coaster experience and your reaction to being on that roller coaster at the same time. Very cool. So it takes a lot of features as well from the Galaxy camera like your best photo, your best face where you can swap out photos, swap out faces, get rid of blinking. But tell me about story albums and share shot. Sure. Well with the share shot, we partnered that with the fact that with the Galaxy S4 as we started with the GS3, you get a 50 gigabyte two year subscription to Dropbox. So you can set that Dropbox account up so that it will automatically back your photos up which we know can be a pain. Those are maybe some of the more painful things you lose if you ever lose your device. So having that kind of connectivity and backup is a good idea for users. Absolutely. With the story album, again this is something that we noticed you sort of create a set of experiences, you can tag the photos or you can choose from the gallery and you can create a quick album experience for the device or you can get that printed out. In fact, you can even get a book made. We have a partnership with Blurb in a number of countries where you can publish your storybook album and have a hardcover book received. Oh, that's very cool. Actually my wife had a Blurb book done once. She said the process was pretty painless overall. So there's something we haven't talked about. Thanks for the advertisement. That's great. This is something that I didn't say was going to be on our agenda but I want you to talk about the ad hoc Wi-Fi functionality. So music, pictures, documents, games. This is cool. Sure, absolutely. Well Samsung is all about sharing in multiple ways. We have different radios for different purposes. But one thing we noticed that even with what we've done with the GS3 and the Note was creating an ad hoc peer-to-peer network using Wi-Fi direct rather than just being in a similar network domain. I realize that's a little techy but being able to quickly share a music experience or photos or a document or play a game without needing any kind of network except the network that could be created through Wi-Fi direct and the device itself. So that's really what the idea is there. Okay, tell me about watch on. So you've got an infrared remote built into the phone. This is something that we haven't seen before from you guys on the Galaxy S series, is it? That's right, not on the phones. We've had it on the tablets but we haven't had it on the phones. We have an infrared blaster now built in so you can use this. But I think users are going to say, well how's that better than just using my remote which also is infrared or the set-top box and the programming guide. So the idea of watch on is to be able to create rich content through the electronic programming guides that you can download. So whether you're based on postal code and profile and carrier user provider, you can download what's currently on. You can get information that's richer than you would through the programming guide. I mean does it integrate with services like Netflix? Are there other services coming? Yes, and that's the beauty. When you think about it, what is the modern kind of consumption process? And it's not defined just probably any longer by just what you're getting through let's say a cable service, it's defined by Netflix and other providers where the mobile device can be the hub of that and then it can be projected on a TV or other devices. So thinking about that, what is the modern remote look like? And it looks like an aggregator for being able to check out a marketplace for these kinds of services. What's available, what prices and that sort of thing. A watch on is intended to facilitate that. Very, very cool. So I want to finish up with showing a couple of the accessories that Samsung has coming for the S4. So we saw the windowed case which saves screen power because it only has to turn on a little bit at a time if you want. Show me, show me this one and this one and this one most importantly. Sure, absolutely. Well, you know, I mean people like different colors and even though we have, we'll have a black and a white version of the phone, you know, from a battery cover point of view but lots of different colors. Just in time for spring, your oranges, your greens, your pinks, your blues, which everybody likes to do. We also have a wireless charging option though because we know that, you know, folks have said, hey, it would be just convenient to be able to lie the device down. So on the back as an option you can get this wireless charging cover. It's slightly different. It replaces the battery cover that comes standard with the device. You place that on. You plug this wireless charging mat in, lay the device down and it charges. So nice and easy. I think that's pretty much it. Thank you so much, Ken. This has been absolutely fantastic. So you guys are doing much more than just putting a faster processor in, I think is the point you're trying to make here. And I'd love to do this again sometime, maybe when the S5 comes out or whatever else the case may be. Thank you for the opportunity. Really appreciate it.