 Hey, I'm Dan Seifert. I'm here at Las Vegas CES 2016. I'm here in our booth on the show floor. And across from me, I've got Eric Michalkoski. You may now know him as the CEO of Pebble. He's still the CEO. He's one of the co-founders. He's been making Pebble for how many years now? Eight years. Eight years. Eight years of Pebble and wearables. And even before Pebble, Eric was building wearables. So we're gonna talk about wearables and have some fun. So we're here at CES. You're kind of just here palling around, having some fun. That's exactly what CES is. You see anything fun here? Drones. A lot of drones. I really like this drone that had like styrofoam on the outside so it doesn't cut people. Oh, that's nice. That's considerate. Yeah, I appreciate that. Yeah, yeah, cool. Yeah, is there like drones? There's cars everywhere and stuff like that. But there's also a ton of wearables and like everybody's putting wearables on like their product lineups and everybody's getting into it. But you guys have been doing it for a long time. And I want to talk about last year, specifically 2015, was crazy busy for you guys. You, correct me if I'm wrong, you launched four products? Three new watches. Three new watches. Yeah, and then a whole bunch of software. You launched a new software platform, new software interface. You just in December launched an initiative with health and tracking and you really kind of changed the way that Pebble does fitness tracking. Can you talk to me about that? So our approach is, you know, from the hardware perspective, we launched three new watches. We've got a broad offering now all the way from $99 up to $250, a bunch of different options. But for us, like again, and I reiterate this pretty much every time I talk to you, it's like it's about software because these things are tiny computers that are on our bodies. We put them on for a variety of different reasons, you know, fitness tracking, sleep tracking, notifications, music control. Those are like the simple, the base use cases. But over time, it's growing, it's doing more. You know, we've seen a lot of people, groups start using Pebble as a means of collecting data for medical studies and for research projects, as well as seeing like the benefits of what happens when you have an open platform. So we're combining that together, I think, with Pebble Health. Okay. So speaking of, you're wearing the Pebble Time Round. Yes. So this one is kind of like a departure from your earlier designs in a number of ways. It's really different than like the original Pebble, which I think you've seen a lot. It's like that's the sporty, that's the runner's watch. And this is, yeah, pretty different. Yeah. So, you know, it's round. It is round. Obviously, it's got a little bit lower battery life, but it's a lot slimmer and thinner, kind of just a different appeal and aesthetic. We've seen a completely, you know, a completely different take on people looking at Pebble. Like when they looked at us with the original Pebble, it was mainly the crowd of runners and people who are a little bit more into fitness. And it's colorful. There's a lot of color options. So it brings in a kind of younger crowd. Pebble Time Steel, you know, offers that a little bit more style. But Pebble Time Round has just, for people that never considered a smartwatch before, it catches their eye as not a smartwatch, but it's something that they might want to actually, you know, wear. Yeah. Now, one of the things that you're talking about being a small company is that you had this idea when the Time launched of these smart bands that kind of like snap in and other companies would make them. We haven't seen a whole lot of traction. Oh, there's a bunch of. See, yes, actually. There's Aria Health, which is a gesture sensor smart strap. They launched on Kickstarter about six months ago. They're actually going to be shipping in two or three months. You can control Pebble using gestures on your finger. So it's even more hands-free than it was before. There's FitPay, which launched about a month and a half ago. It's a payment smart strap for Pebble. They've integrated with MasterCard and Visa networks. They've added an NFC chip onto the strap, which means you can pay with your Pebble. That's coming out in a couple months. They also did something cool. I think a lot of people are going to buy the FitPay not just for the payments, but also because they did something completely logical that we haven't done, which is add a USB port onto the back of the strap so that you don't have to carry around a cable. It was cool. I mean, but that's kind of the power of what we've done. We've created this open platform that other people can build on top of from a software perspective. We launched that, yeah, we launched that like three years ago, the SDK. Now with the hardware, it takes a little bit longer because of the lead times of building hardware, but it's starting. It's pretty cool. What's next for 2016 for wearables? And then what do you think is next for Pebble? We see a massive opportunity right now kind of in the convergence of the activity tracker space, the fitness health tracker space, and more of a multi-purpose smart device. This is our bread and butter. We've been working on this for, as I said, eight years. We see the biggest opportunity for Pebble kind of in that Apple Watch is here. There's no doubt about it that Apple has created a great product, a strong product. It's sold millions and expanded the entire market for smart watches, which has helped us out. We don't see ourselves as necessarily the side-by-side, 100% competitors in that higher end $300, $400 space. We're very focused right now in the $99 to $200 space. That's our bread and butter. We think that because of the choices that we've made on the technical architecture of the product, we can provide a much better product, a much more fully featured product that has just different capabilities like the battery life, the water resistance, the always on screen. Thank you for taking the time to talk to us. We use it blessed. For more on Pebble and everything here at CES, be sure to subscribe to our YouTube channel. Again, I'm Dan Siefert. This is Pebble CEO Eric Mijakoski and we'll talk to you guys later.