 You told me when we were talking a few months ago that you said there were two different types of design really that you saw everywhere in mobile design, which is in correct me if I get this wrong you said one looked like Bathroom signage at an airport and Which I think you're talking about Windows Phone. Is that where you're right because it's very stark and iconic You're not you don't want to say it Okay, and then the other style was go on you're saying other then you said the other Type of stuff that you're seeing is kind of like this photo realism the stitched leather Which you're talking about Apple right? It's not photorealistic. It's not Yeah, it's like this trompe l'oeil but but not not fully trompe l'oeil like illustrations, right? You actually said it was you said it was cartoonish a little bit. Which is what that not bother. Yeah, it does You hate cartoons. No, I love cartoons, but but I think if you saw that attitude Put on a website or magazine you'd laugh at it. It would look childish, right? So explaining me the philosophy behind ice cream sandwich, and I want to talk about the galaxy next a little bit What is so how are you different with a so so I think the the the the instincts towards a Kind of a more modern more pure design that you see out there is terrific but what we wanted to do if ice cream sandwich is Have a space where you could do that But also you could have a whole number of different spaces because when you go out on the web You know you go to the verge you go to New York Times you go all over the place And there are just examples of beautiful designs beautiful websites. Thank you, and they don't all look the same Said there are not enough when you go to the brothers Yeah, it's a beautiful website, but but there are out there running contrast websites have a similar They have a kind of a basic language of how they function as they don't all look the same right And that's what you are doing with ice cream sandwich We're well we're trying to be a little bit more cohesive because it is an operating system, right? So we want to have a little bit more of an identity, but we don't want to have a straitjacket identity And we want to know but we do want to have an identity that is modern that is graphic That's typographic, and that's why I use the words magazine UI to talk about The way that when you read a physical print magazine you know all the articles look like they belong in the same magazine But no two are laid out exactly alike speaking my language