 Hey, this is Ross from The Verge, and what you're looking at is a 55-inch crystal LED display prototype made by Sony. Now the company is showing it off at its booth just after the press conference at CES. Sony is dubbing it a quote, industry first full HD self-emitting display using LEDs as a light source. And what that means in layman's terms is it's capable of much higher contrast. You can see here the reds are a little more vibrant, the colors punch a little more, and the blacks are certainly a little blacker. And the big thing that excited us the most is the viewing angle. As you can see the horizontal angle near 90 degrees, you can still see a crystal clear image and vibrant colors.