 Amazon is everywhere at this year's CES and the company is not even an official exhibitor. They're here through Alexa, their popular voice controlled personal assistant that first had its home in the Amazon Echo speaker. Seriously though, Alexa is everywhere this year, but just because it's everywhere doesn't mean it works well everywhere. So Alexa is showing up in everything from copycat speakers to smart lights to connected fridges. Some of these are direct integrations, which means that Alexa's voice capabilities are built directly into that piece of hardware and some of them still require some type of Echo speaker in order for them to work. Put it this way, you can now look at your smart lights and order a pizza. So that's all fine and well inside of the home, but what's more interesting is Alexa outside of the home where you don't have a stable Wi-Fi connection and where there's a lot of ambient noise. These $400 on-vocal headphones are supposedly the first headphones with Alexa built directly into them. Built directly in probably sounds like, it's just like walking around with an Echo strapped to your head, but it's not exactly like that. You still need a cell connection and it's not like you can just walk around shouting Alexa into your headphones. You actually need to press a physical button to get Alexa started. Alexa is showing up in other wearables as well, like this Martian smart watch, but again, you have to press a physical button not once, but twice in order to get your question through to Alexa. And even then, you're probably not going to hear it very well through this tiny speaker that's built into the side of the watch. You're going to have to open the M-Voice app, which is Martian's app, in order to see the response. There are other things to consider too, like the fact that Alexa still isn't officially available outside of the US and she's still not great at accents. Alexa, what is the nutritional value of avocados? Sorry, I didn't understand the question I heard. But there's no doubt that the person who stole the show this year is not even a person. It's an artificially intelligent virtual assistant who can give a household name faster than you could say, hey Siri, or okay Google. Even Amazon seemed surprised by this. The company told me they were expecting around 35 to 40 Amazon integrations with products here at the show, and it turns out there are a lot more than that. Hey Alexa, can I go home now? You can now look at your smart lights and order a pizza or something.