 Facebook. It's one of the most efficient mediums for news. We go there every day not just to see what our friends are doing, but to see what the world is doing. The company has been working hard to become your only destination on the internet. That's evident in part thanks to Facebook's trending section, where you see news articles and updates based on an algorithm. The company says this is based on a variety of factors, including pages you've liked, your location, and what's trending across Facebook. But the way the social network decides what's trending on Facebook is based on a collection of data, gathered by its millions of users. That means that whenever you like, comment, share, click, or even scroll across a news article, you're boosting its popularity on Facebook. And that's why Kim Kardashian's $300 flip flops became the most important thing in your life that week. Why? Because while some users really did care, the vast majority were clicking through out of curiosity, thinking the same thing you're thinking now. Who gives a shit? So however you feel about Kim Kardashian and her Givenchy sandals, by using Facebook, you were making her more famous.