 What do NASCAR and Doge have in common? I'm Brian Bishop, and this is 90 seconds on the verge. And it's the Doge car machine for Josh Wise. Doge is a internet cryptocurrency. It's pretty safe to say that none of that has ever been uttered during a NASCAR broadcast before. Josh Wise, driver of the so-called Doge car, placed 20th out of 43 in the NASCAR sprint cup this past weekend at Talladega Super Speedway. Last month, the Reddit sub-community r slash Dogecoin collectively raised more than $50,000 to sponsor Wise, who at the time had no sponsor for the race. That funding included plans to wrap the stock car with Dogecoin branding. This isn't the first random act of dogery. In January, the community also helped the Jamaican bobsled team finance its trip to Sochi to compete in this year's Winter Olympic Games. There's also the nonprofit Dogecoin Foundation, which so far has raised tens of thousands of dollars for initiatives like service dogs for children in need and clean drinking water in Kenya. Dogecoin was introduced last December as an alternative to Bitcoin. Today, one US dollar equals over 2,200 Dogecoins. The logo itself is a cartoonish version of the Doge internet meme, which hit peak popularity last year. The original Doge image can be traced back to a Shiba Inu named Kabosu, whose owner is a kindergarten teacher in Japan. That original Doge, by the way, recently joined Vine. It's really cute. For more on Dogecoin, check out The Verge. Coming up next, a definitive guide on how to pronounce Doge from just about everybody. What is it, Matt? Dogecoin. Dogecoin. Dogecoin. Or doggy coin. Doggy coin. Lame Dogecoin. Potato, potato. It's much fun.