 Hey guys, I'm Vlad with The Verge here at CS 2018 and I'm looking at LG's 65 inch rollable OLED display. We're here at the LG display booth a couple of years ago looking at an 18 inch rollable OLED screen. Now the company's scaled it up all the way to a 65 inch TV size. It has 4K resolution. It looks pretty much as gorgeous as any other OLED TV from LG Display, but the big difference is that it's rollable. We can't actually see it at the moment because this massive box surrounding the spooling mechanism. LG Display says that that's a bit of a trade secret. That's why they're hiding it inside the box. Why would you want a rollable TV? Well, one of the reasons is at the moment it has a 16 by 9 aspect ratio, but at the press of a button you can lower it down a little bit and then you get a 21 by 9 cinema display, which is pretty cool. I mean at 65 inches, it's a very large display already and 21 by 9 fits really nicely if you have cinematic content that you want to watch. And then there's a third setting which gives you just an ultra ultra wide display which can be used for home controls, IOT and whatever else, things like music control. Even with all the additions and innovations that we've seen in TV technology, they've all kind of been fixed and constant on our walls for very many years now. So this is a dramatic and exciting look at one potential future for where TVs might be going. The way that I look at it is kind of like a projector screen without the projector. You know, you can have it when you need it and then you can kind of stash it away, hide it away when you don't. So the reason it only works with OLED displays is because of the particular architecture, the construction of them, and I asked LG Display to elaborate on how to make the rollable screen and they say the only real difference is the thinness. They wouldn't go into the particular details of it and they do say that this box that they've set up here is really just as a concept and as a prototype. LG Display doesn't itself sell any TVs, so when they partner up with somebody like LG Electronics or Sony or anybody else to sell this TV, that company will then figure out a rolling mechanism and perhaps a prettier and more demure box than this big chunky thing behind me. But that's it, this is our first look at one of the most futuristic things here at CES 2018, LG's rollable 65 inch OLED TV. It looks gorgeous, it rolls up like a giant newspaper and it's pretty cool. So for more technology like this from here at CES, follow us at theverge.com and youtube.com slash theverge.