 Hi, this is Nick Statt with The Verge. We're here at Maker Studios in Culver City outside Los Angeles. We're here to interview PewDiePie, the world's most popular YouTuber. What up, bros? This is PewDiePie. He's got a new TV show coming out exclusively on YouTube called Scare PewDiePie, and we're gonna play a little bit of his own video game. So you designed this game with a team? Yeah, exactly. I worked with Outer Minds, and we had a jam, and they made a really cool prototype, and I was like, you guys are awesome, I want to do a full game with you, and out came PewDiePie and I did all the brofist. We have to do this little intro. So you're in the game. This is me. Looks exactly like me. So barrels are the enemy, they've taken over my fans. As you see here, I don't have any viewers on the video, which is the worst thing that could ever happen to me as a YouTuber. And the barrels just come to my house, and they've taken all my fans. Is that like a YouTube thing? It started because in all games ever, they just put barrels as decor. Oh, as things that would just be there. Yeah, we need to fill this space, I have barrels. So I made it like a conspiracy theory that barrels are evil. I mean, it's not far-fetched. No, it's probably the truth. Alright, you're not waiting up for me, I say how it is. It feels weird that I'm playing as my girlfriend with another guy. Right. And I guess what compelled you to look into making your own game? It's literally been my dream before I started making YouTube videos. The thing with the game, I was scared of making it too much of an ego thing, I guess. It's all about me. It's all about me. Right, right, looking at me in a video game. Yeah, and making other people develop that for me as well. I wanted it to be fun for them and I think we found that. So last year you had a video game, you had a book, and now you have a TV show. Yeah. A YouTube TV show. It all happened at once, too. How has that transition been going from having just a channel and making lots of videos to now doing all these different other mediums? It's very cool to try out different things and who doesn't want a game? Who doesn't want to do all this stuff? I do at least. What was the inspiration for the show? I mean, it's horror themed, right? Which is kind of going back to your roots of the videos you used to make and the videos that helped you grow your base in the early days. Exactly, that's correct. I think it was cool to do what I already do and then take it to another level of, I'm jumping on you, of, it's the same thing I do essentially but even bigger. This isn't a traditional TV show, just like the way you've been doing videos on YouTube isn't kind of a traditional entertainment platform. Oh, you got to jump, dude. Sorry. Made it. Can you repeat that? Yeah, so what can viewers expect? Oh, wow. That was gory. That was brutal. It's going to be really fun. It was the craziest, one of the craziest experiences of my life. And so you were picked up every single day in LA and just taken somewhere. I had no idea what I was going to do. I was just going to be picked up and then I knew I was going to go through something. It's going to be on YouTube Red, right? That's right. That's something for people who subscribe and they pay the $9.99 a month. What was the, I guess, the rationale there? I mean, because you've supported YouTube Red in the past, yeah? You thought it was, you think it's good for artists? I hope so. I understand why they're not maybe used to YouTube being free but I think it was kind of the same with this game when we wanted it to be the best game possible. So we said, okay, we don't want to put ads in it and we don't want to do all these things. And my fans especially were very against that in the beginning. Once the game came out, everyone who's played has been very positive about it and no one says it anymore. So I think people will have, hopefully, at the same time. I think people will have the same reaction to the show. You have one of the largest audiences on the internet, one of the largest audiences on YouTube. How has it been trying to treat that like you're just hanging out on the couch with somebody? Oh man, it's hard. It's been difficult. But I do think it's important if there's something that's going on or I want to share my thoughts on it's important because if I just make funny videos all the time, which is what I try to do, sorry man. No, it's close. People kind of forget that I'm just a person and I'm doing all this. But like you said, fans are very reasonable and understanding people and we suck at this game. But on top of everything that you're doing right now, you have Revelmode, which is like your own talent agency. What was the rationale there in terms of why create this indie label as part of a larger label? Was it just you wanted to help support people that you like? Exactly. I'm kind of an indie guy. Right. At a larger scale, I guess. But I think there's a lot of cool stuff. Damn it, you went without me. There's a lot of cool stuff you can do as a smaller group as a part of Way More Talents and I want to explore that and I think that's really exciting. So you must have the resources of Maker at your disposal, but you're able to just treat it kind of like your psychosocial friends that you want to promote. So you get it. Yeah. We did it. Cool, cool. Good job. Thanks for hanging out with us today. Thank you very much. It's been a great plan. Yeah. Scare PewDiePie comes to YouTube Red on February 10th. To learn more, check out theverge.com or on YouTube at youtube.com slash theverge.