 Last year we found out that for the past three years Facebook had been deleting the messages of Mark Zuckerberg and some other executives and in the controversy that followed the company Promised that it would then allow all of us to do exactly the same thing Imagine my surprise this week when Mark Zuckerberg announced that he was going to lean hard into privacy. It's a lot of talk It was 3,200 words in a blog post that Zuckerberg wrote to understand what it all means We're going to have to look at the big picture. So what did Mark Zuckerberg actually say in his blog post? He said he wanted to bring end-to-end encryption to all of Facebook's messaging products That means Facebook Messenger, WhatsApp and Instagram direct One of the things that he says in his blog post is that encryption limits services like ours from seeing the content flowing through them And makes it much harder for anyone else to access your information And once your messages are end-to-end encrypted that means that no one from Facebook or the government will ever be able to understand The contents of your messages. The second major thing that was in the blog post was the idea that your messages should no longer be permanent Zuckerberg speculated that in the future your messages on Facebook would disappear by default after a certain period of time You could choose to keep them if you wanted to but just like on snapchat how messages disappear when you read them if you wanted Your Facebook to feel like that all of a sudden it could. So with those two ideas out there Facebook says it is going to rally around privacy in a way that it never has before if you've read a story about Facebook in the past year chances are it was about a privacy scandal whether it was Cambridge Analytica last spring or the biggest data breach in Company history last fall so when Zuckerberg says that privacy is now the most important thing to Facebook a lot of people are skeptical But let's say that you believe Zuckerberg. What would that mean for Facebook and the rest of us? Well, one of the things that he says is in the future We're going to want the world to feel less like a town square and more like a living room So less yelling in public more talking to your friends if that's true That has a lot of big implications for Facebook number one The newsfeed is no longer the most important part of the site think about what a big deal that is the newsfeed is Synonymous with Facebook it's by far the biggest money-making product at the company if we're no longer looking at the newsfeed every day Facebook is a much different business than it ever has been before today Facebook makes its money by effectively renting its users attention to advertisers in an encrypted messaging app an Advertiser can't see who you are or what you might be interested in nearly as well as they used to be instead Facebook wants to give businesses an opportunity to let us buy and sell things from within a messenger or a whatsapp There's still a lot of details that need to be worked out So in a world where apps are encrypted not only can advertisers not see into your messages Governments can't as well if governments can't access the content of users messages. They're going to have a lot to say about it We've already seen countries like Vietnam and Russia pass laws Requiring companies like Facebook to store any data that Facebook is collecting about their citizens Locally presumably so that they can more easily access that data Facebook is now saying hey our apps are going to be encrypted There's just not going to be a lot for you to look into and Zuckerberg Speculates that Facebook is actually going to be banned in these countries And then there's China one of Mark Zuckerberg's biggest dreams over the years is that Facebook would become one of the few American Companies to really be able to thrive in China, but now that the company is going to enable encrypted messaging that seems impossible so encryption has benefits Advertisers can't target you governments can't read what you're saying There are some real drawbacks to conversation moving from the town square to the living room It's going to be harder to know what people are saying about the politics inside their own country We've already seen this in Brazil and India two countries where whatsapp is very popular Misinformation has spread rapidly there inside these closed groups and researchers have had a hard time keeping track of exactly What's being said so one result of this encryption might be less visibility into the public discussion It's trade-offs all the way down this all may come to nothing But if it really happens all of a sudden Facebook is a very different company when I say Facebook You probably think newsfeed in the future when I say Facebook You might think a group text you might think a small group that you're in and you might never visit the newsfeed at all So how do we feel about the newer more privacy friendly Facebook? Well privacy has a lot of benefits There are many of us out there who just want to talk with our friends and our family and our co-workers Without worrying that whatever we're saying is going to come back to haunt us The fact that Facebook is enabling a new way of doing that is pretty exciting at the same time Mark Zuckerberg has a history of making grand pronouncements that never come true four years ago He told us the newsfeed was gonna transform into video two years ago He published a manifesto saying Facebook was going to build social infrastructure Whatever that means and whether this new private Facebook comes into being Against some very long odds is still anyone's guess So, what do you think y'all are you gonna be more likely to use Facebook once it's end-to-end encrypted anywhere Let us know in the comments and if you want to know way more about Facebook Did you know I write a daily newsletter about social networks and democracy? You can find it at the verge.com slash interface