 Hi, this is Jacob from The Verge and we're here in the RIM booth at CES 2012 and I'm with Anu Dawar who's the product manager for BlackBerry 7.1. And they introduced a new feature in BlackBerry 7.1 called BlackBerry Tag which takes advantage of the NFC chips in the newer BlackBerry devices. And Anu is just going to give us a little demo right now. Yeah, so BlackBerry Tag makes it really easy to share content between two BlackBerrys that are NFC enabled. So essentially any content you have on the phone which is pictures or music or files, you can tap two phones together and share those between the two phones. I have two BlackBerry Bolds and on the right I'm going into Documents To Go. You're going to open up a document. If you want to share this spreadsheet with your friend you simply put the two phones back to back. They'll buzz to let you know that the NFC handshake completed and then they create a temporary Bluetooth connection and share the file over Bluetooth and you can see on the left it's opened up the file. So the nice thing is that there's no menus that you have to go into. You simply have to be looking at the content to share it. So I'll show you another example. I'll go into Pictures. Let's say I want to send over a bunch of pictures from the weekend. I want to send three pictures over to share them with my buddy. I'll put the two phones back to back. They quickly buzz. Oh, someone did a pairing request. So on the first share you have to accept. But it'll send over by Bluetooth each of the files. That's a bit challenging here on the showroom floor because we have so many Bluetooth and Wi-Fi devices that sometimes the requests are a lot of noise so they're a bit slow. But you get the idea about how it makes sharing really easy. And the last thing that you can do with NFC is actually add a BBM contact, correct? That's right. So what we've done is we've introduced into BBM. Next level of barcode scanning. That's an element of fun. So you can go invite to BBM and if you scroll down you'll see a new option that's called BlackBerry Tag. And when you click on this you'll be able to invite two friends over by putting the phones back to back. So the phone on the left I've gotten a request to accept. So BlackBerry Tag enabled applications are all throughout the device in OS 7.1. We've tried to put them in places that will actually make some of your tasks easier to do. And as we go forward we'll make more and more applications BlackBerry Tag enabled. And we've also opened up a whole bunch of third party APIs so you know the app developers out there that want to add NFC peer to peer functionality in there, they can do that and create their own experiences with BlackBerry Tag.