### Comment:
You both completely missed the point! He was contrasting Pepsi, which don't need to update their products and how running the company behind marketing works for them and why that approach doesn't work for Xerox.

### REPLY:
Xerox had all the tech to become Microsoft and Apple and start personal computer revolution.But they ignored it because why bother when you can sell printers. Simmilarly with Kodak that invented the digital camera but thought that selling film is a better business. 
  
 Apple is a tech company and not beverage company they can't think that people will always buy iphones like they do with sugar water

### END.