### Comment:
He’s saying people spend a bunch of time researching which appliance to buy but then buy stocks without doing any research. 
  
 They should be heavily researching stocks like they do with appliance purchases.

### REPLY:
No, the author makes the point that you shouldn't try to research stocks because it's not possible to beat the market over a long period. Instead, and the literature shows this, it is better to use a buy and hold strategy with a broadly diversified portfolio of mutual funds/etfs. Simpler is better.

### END.