### Comment:
Men are probably the primary consumer of Yeti/Ozark coolers. Men typically prioritize functionality over brand name (to an extent). 
  
 Women prioritize name brands even if it's an inferior product for a greater price. 
  
 These are obvious generalizations but there is a large amount of truth to this.

### REPLY:
&gt;Women prioritize name brands  
  
 easy, Walmart can push a brand call LuLu ToTheMoon Athletica and charge twice as much as $LULU. I didn't even know Ozark Trail is Walmart brand until I did my research.  
  
 Target sell its own brand wares that most people didn't even know its made by Target at Target store.

### END.