### Comment:
What are some effective social engineering techniques used in malware attacks?

### REPLY:
Social engineering plays a crucial role in successful malware attacks. Some effective techniques include phishing emails, where attackers impersonate trusted entities to trick users into revealing sensitive information or downloading malicious attachments. Another technique is baiting, where attackers leave infected USB drives or other enticing physical devices in public places to lure victims into plugging them into their computers. Pretexting is also common, where attackers create a false story or pretext to manipulate individuals into disclosing sensitive information or performing actions that benefit the attacker.