### Comment:
Why would there be a brand war? I mean, at the end of the day it's still a burger patty were talking about. No one cares what brand their real meat patty is, why would they care which fake meat patty it is (considering it's probably really easy to replicate so they will all end up tasting kind of the same).

### REPLY:
&gt;Why would there be a brand war? I mean, at the end of the day it's still a burger patty were talking about. No one cares what brand their real meat patty is, why would they care which fake meat patty it is (considering it's probably really easy to replicate so they will all end up tasting kind of the same). 
  
 Saying no one cares is pretty misguided.  Brand recognition and loyalty, for consumers, is deeper than you think.

### END.