### Comment:
i'm just going off of comments i've read in r/vegan about this company, there's certainly a group that don't want to have anything to do with meat fake or not. I did mention a the end of my comment that it will most likely capture people that want to try it out as a healthy substitute, but again the price costing 2x - 3x as much is limiting that group.

### REPLY:
This product is not aimed at vegans, it’s for vegetarians and meat eaters who want to cut down on the real stuff. I anecdotally know a lot of vegetarians who love the taste of meat (as they should, it’s undeniably delicious) but refrain from it for ethical reasons.

### END.