### Comment:
I think that this is a good move overall though its allowing them to branch into the Ecig market and not be as dependent on the staple cigarette market. I also believe that their Cronos investment will play out well over time allowing another market for them to breach into.

### REPLY:
MO bought 35% of Juul for $12.8B and will face a huge wave of regulations. That price was way too high.   
  
  
 I like the direction of the company with vaping and weed, but that purchase was excessive and why I sold my shares recently. I'm still holding long term $45 calls. Daily, weekly, and monthly charts look promising.

### END.