### Comment:
La Croix sales are spiraling down massively with huge sales losses each passing month.  Consumers are buying cheaper options.  La Croix is also not 'all natural' as exposed recently.  That scares off the heath conscious consumers that propagated it earlier.

### REPLY:
Yah, guess I just feel like it’s been priced in, and I’m anticipating stabilization and recovery in the mid-term. The lawsuits seem to have fizzled out of the news cycle also. This feels very familiar to how Chipotle’s troubles played out.

### END.