### Comment:
Yeah but Becky doesn't buy herself diamonds for Valentine's day... Gonna pick up puts this week on the anticipation that they're down YOY in one of their biggest tentpoles - the negative YOY holiday press release earlier this year dropped them 20% 
  
 ...But they're laying off a ton of staff and hiring a new CFO and closing down like 200 stores this year and the markets love that garbage so who knows.

### REPLY:
Think I'm gonna sell some puts instead.  IV on the 3/5's is ~140% lol.  I completely understand diamond/jewelry sales declining in an era of smarter/more frugal consumers but it's hard to imagine the industry completely disappearing.  I'm actually a fan of them moving away from brick and mortar and hope they leverage their monopoly and establish a strong e-commerce presence. Over a 4% div to boot as somewhat of a hedge in case it takes them longer to get their shit together.  Just my .02

### END.