### Comment:
I'm straight up not worried. I really think that's all priced out now

### REPLY:
What about their admission that their cost savings drove a lack of advertising and that has made all of their brands less valuable?    
     
 I think the 15b writeoff is now priced in.  But they don't show any light at the end of the tunnel and that's what's going to keep pushing them lower over time.

### END.