### Comment:
Apple can monetize this the same way that iMessage is monetized: it ties people to Apple. Having iMessage is a big convenience for many people and is something that keeps them loyal to Apple. iSnap could be an extension of that once people finally give up on Snapchat. 
  
 I can't see them wiping it clean just because they can, though.

### REPLY:
Right. Apple’s core competency is hardware and platforms. If they tried to compete with each app of the month they’d get lost in the shuffle. I think they make more money by focusing on their advantages.

### END.