### Comment:
Why? Ford won’t be able to develop software as good as Google. My bet is Google will partner with one of the car companies and google will take the lions share of the profits.

### REPLY:
The software just isn't nearly as important as the hardware in this space at the moment.  Whichever manufacturer gets to market first will just partner with a software company, and they'll have all the power in that relationship.  Uber/Lyft/Google/whoever will likely have to pay the manufacturer for the privilege of developing a platform for them.

### END.