### Comment:
&gt; Who cares what a phone costs if people use easy credit to pay for everything. 
  
 Yeah from Apple financed at 0% 
  
 I'm curious if this model is gonna be sustainable for them (and the other manufacturers) as rates keep rising.

### REPLY:
They're doing it so they can record the purchase as a sale and put full price of the unit into REV for the quarter lul

### END.