### Comment:
I was talking more along the lines of institutions literally hurling money at the 'influencers' and 'models' of Instagram/ Youtube for modern day marketing. I wince every time I think about the long term ROI of that investment in terms of sustaining business longevity. In my eyes 9 times out of 10 it's money throw out the window, further adding to an imminent bubble pop.

### REPLY:
That sounds like marketing in general though, they're still gambling that some of them will be around for years, like established huge YouTubers or ridiculously huge Insta models that hardly have presence elsewhere

### END.