### Comment:
No it’s we’re changing the model from cheap low margin volume sales to expensive high margin sales and don’t want to have deal with unit count growth BS when the top and bottom line continue to grow.

### REPLY:
Yeah I personally don’t see this as a bad thing, but people are acting like Apple is trying to hide their numbers or something. If I were upping prices and knew I would sell less devices but make more money, I wouldn’t want people focusing on device numbers in future earnings calls when it’s pointless and harmful to the rest of the news. Kind of a necessary sacrifice this earnings call in order to avoid more issues in the future

### END.