### Comment:
What are some common social engineering techniques used to distribute malware?

### REPLY:
One effective social engineering technique used to distribute malware is known as "spear phishing," where attackers customize their messages to target specific individuals or organizations. They may gather personal information from various sources to make their messages appear legitimate, increasing the chances of the victim falling for the trap. Another method is to create fake websites that mimic popular online services, tricking users into entering their credentials or downloading malicious files.