### Comment:
Wouldn’t more people shop at ULTA than LULU? All these Instagram influencers and yoga moms all shop for makeup and they get whoever has the products they like. Ulta carries some stuff that Sephora has and a lot of drug store / other brands that Sephora doesn’t have. But I will admit that I did buy my girl some LULU yoga pants when I made tendies so... 420c 9/6 it is

### REPLY:
I doubt this is what the analysts were looking at on the earnings call, but no brand loyalty/slim margins. If my girl can get the exact same product at a drugstore for cheaper this week, she’s going there.

### END.