### Comment:
You're missing the fact that most riders already have kids and that's why they have the bike. They recently expanded into the UK and Canada and Germany is next I believe. So there is room for growth internationally.

### REPLY:
Yikes, you need to expand into markets that have more income inequality, if you are targeting the top ~~1-2%~~  7-9% 
  
 The EU and CA market don't seem to have demographic numbers you need to hit your growth goals. have the numbers your of people to support your price point. Also fitness culture is not as prevalent in that demographic. 
  
 Edit: that should be 7-9% of house holds

### END.