### Comment:
&gt; ULTA has had questionable performance for a while 
  
 Is this true? Every analyst loved them, it was hard to dig up negative opinions about them. They were the queen of basic white girl cheap retail and everyone expected good things out of them. they keep opening stores and making money and getting celebs to endorse their native brands.

### REPLY:
$becky =/= cheap white girl shit. Do some dd. You’re trying to compare ulta when it’s trailer trash make up store to sephora which all the white girls have moved to. Ever been to an ulta or a sephora? Big difference. It’s like comparing walmart and target. Same shit, different clientele.

### END.