### Comment:
They are being paid for the little roku sticker because it helps sell TVs.  Any korean company can do the same thing but wont have the sticker everyone recognizes.  Roku only has a single digit % of the smart TV market.  They are not fending off any one, they are a gen2 late comer who are trying to eat the existing players. 
  
 &amp;#x200B; 
  
 Edit:  In the US Smart TVs are already the majority of households.

### REPLY:
&gt;They are not fending off any one, they are a gen2 late comer who are trying to eat the existing players. 
  
 Be careful, being early or late in a still-emerging market says little about how much market share a firm will ultimately take. A lot of dumbass companies rise and fall because they enter a market too early, or a later competitor capitalizes on the lessons learnable from the earlier firm's mistakes.

### END.