### Comment:
Rich people are more susceptible to digital ads, while middle class and below are very susceptible to print ads. The ability to target print ads effectively is a huge opportunity. No one reads email ads, they're like &lt;1% read rates overall. Almost everyone checks their mail daily and at least looks at the branding on the envelope. Notice how credit cards have flashy envelopes?

### REPLY:
Wouldn't the cost of print adds be higher just because they have physically made each time? Even printing adds on amazon boxes would have ink costs associated with it.

### END.