### Comment:
Xerox had all the tech to become Microsoft and Apple and start personal computer revolution.But they ignored it because why bother when you can sell printers. Simmilarly with Kodak that invented the digital camera but thought that selling film is a better business. 
  
 Apple is a tech company and not beverage company they can't think that people will always buy iphones like they do with sugar water

### REPLY:
Can't they? Over time their level of innovation has begun to drop. If they continue on this path they easily could become another Xerox. 
  
 They have the means to be more with things like the Apple TV, but the rumors that they're working on exclusive content needs to be true.

### END.