### Comment:
The brand power is good but it's nothing like Coke or Apple. No, La Croix is not significantly better than any other sparkling waters out there. Speaking from my own experience, I've taken cases of La Croix off my shopping cart and replaced them with Safeway brand waters when I saw they were less expensive. The flavor of the two products are indistinguishable. I'm not making a bull case for FIZZ, I'm just keeping the discussion realistic.

### REPLY:
Hey doofus, do you even know what a “bull” case is? Clearly you have your animals wrong.  
  
 Your portfolio probably consists of MU and IQ.

### END.