### Comment:
I don’t think they priced themselves out of the market, if you look at their competitors: 
  
 Samsung’s flagship (note 9): $999.00  
 Google’s pixel 3xl: $949.00  
  
 Not arguing which phones are better as that is another argument, but merely putting flagships vs flagship. 
  
 While yes, price is a huge factor, but I think with the trade war, it’s a double whammy. 


### REPLY:
At the same time, theres not as big of a stigma/downside to not having the newest android phone. Apple's losing because their marketing says if you dont have our flagship, you dont have shit.

### END.