### Comment:
Exactly. Apple wont monetize this feature so it would be a buried expense to take out a non competitive company...their customer

### REPLY:
Apple can monetize this the same way that iMessage is monetized: it ties people to Apple. Having iMessage is a big convenience for many people and is something that keeps them loyal to Apple. iSnap could be an extension of that once people finally give up on Snapchat. 
  
 I can't see them wiping it clean just because they can, though.

### END.