### Comment:
I agree that the cost in current form is prohibitive. You need to account for demographics and the current sentiment (things are good but).  
  
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 When the downtrend comes this year or next people will buy cheap meats. Since there is no profit in the plant based meats yet (progressing but not there yet) I don’t see the pro of buying the IPO.

### REPLY:
Alright, fair enough.

### END.