### Comment:
can anyone explain how they making the service more expensive due to RISING COSTS make people bullish? if anything it should be the other way...

### REPLY:
Rising prices = more bottom line for the company, every subscription company does it at some point (Uber, Airbnb, JetSmarter (lol), etc). Basically they up their user base and product usefulness to a high enough point that no one will quit using their service (where are they gonna go? AMZN prime?), then charge them out the butt for it

### END.