### Comment:
Interesting thesis. I guess it would depend on the underlying reason for the distribution channel failure...was it because the distributors simply didn't execute well, which is why WMGI is doubling down on their own sales force? Or is it because of other factors such as competitors or simply a drop in demand?

### REPLY:
Good question, and I'm still trying to firm up an answer.  Their existing small direct sales force increased sales by 29% in the same quarter.  There wasn't really a drop in demand for the product, just less people pushing it is my guess. A lot of times it has to do with distribution channels picking up a competing product, and that product might pay them a higher margin.

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