### Comment:
Many small businesses use Shopify to see if their business will work online. After it proves worthwhile, it often makes sense to build your own. I like SHOP, but companies definitely outgrow it and/or can save money by building their own e-commerce sites. Sometimes it's worthwhile to do that before the hard times hit as it can save ~2% just in transactional fees.

### REPLY:
This is false. SHOPs target customer doesn’t outgrow and build their own. Gtfo.

### END.