### Comment:
Rising prices = more bottom line for the company, every subscription company does it at some point (Uber, Airbnb, JetSmarter (lol), etc). Basically they up their user base and product usefulness to a high enough point that no one will quit using their service (where are they gonna go? AMZN prime?), then charge them out the butt for it

### REPLY:
yea i get thats the plan. what i dont get is why its taking as a bullish sign

### END.