### Comment:
1) the company is wildly profitable 
 2) it has a loyal customer base 
 3) it’s products create synergistic effects (ecosystem) 
 4) it issues hardware and software updates like clockwork 
 5) it’s secure enough to trust with sensitive personal information 
 6) its products are designed like expensive and fashionable jewelry 
  
 yup, all negative /s

### REPLY:
I mean relatively, I think relatively, the company has moved in a negative direction. All those things are true, but how true are they today compared to one year ago.

### END.