### Comment:
Ah got it. MO always overpays it seems, especially with the JUUL deal

### REPLY:
MO is the price maker for cigarettes in the US. $3B is nothing for them. 
  
 Additionally, they gave up their e-cig business in favor of letting JUUL do its thing. JUUL controls something like 75%+ of all e-cigarette sales and is expanding in Europe (allegedly poorly).

### END.