### Comment:
What are some common techniques used to distribute malware?

### REPLY:
One common technique used to distribute malware is through the use of exploit kits. These kits are often sold on the dark web and contain various exploits for popular software vulnerabilities. Another method is to use social engineering tactics, such as posing as a legitimate organization or individual and tricking users into downloading and executing malicious files. Additionally, malware can be distributed through malicious ads or by compromising legitimate websites and injecting malicious code into them.