### Comment:
While $SNAP doesn’t have positive operating cash flow or operating profit (they do have ~10x the revenue), I’d argue it has far more potential to make money by advertising pea protein than smashing pea protein into a patty shape and trying to convince everyone that it’s better than meat.

### REPLY:
Also I bet soon they won't even be allowed to call it beyond meat because animal agriculture businesses will rally to change the law so they can't call themselves meat in anyway. IMO 90% of their value is in the name beyond meat since it's become a well known brand

### END.