### Comment:
You listened to a couple chads who basically said they never shop there - Michaels is for middle aged women/moms. My wife and MIL go there all the time for all sorts of seasonal crap. They always have a sale going on and dole out coupons to keep people coming back. Not really surprised they beat after getting killed last earnings.

### REPLY:
They're like the female equivalent of Radio Shack... except actually profitable

### END.