### Comment:
Earnings is supposed to be 8/2.. I was leaning more towards 32.5 calls. You think they will have a bad earnings report?

### REPLY:
I think their new CEO will have to sell the idea that the company can make a turnaround with an expensive marketing campaign. Consumers are gravitating more to less expensive generic brands like Whole Food's 365 or more healthy organic lifestyle brands. Calls would be OK 6-12 months out but right now they have nothing to show from last quarter.

### END.