### Comment:
Don't you make 200% on the bikes but it costs $1,300 to get a new customer so you're losing money on each bike sold along with the fact that this can be a giant fad?

### REPLY:
Not sure who the 'we' is since I'm not part of the company.. but I think the company views the value in the recurring subscription fees, not the sales of bikes. I don't think it's a fad.

### END.