### Comment:
I understand this point. It kinda reminds me of Facebook when they went public. Everyone was carrying on about 'bUt ThEy DoNt ProDuce anything'. people didnt understand how valuable data was going to become. also ads, promoted post, etc. So where is the potential dominance for BYND? I'm sure it has to do with the circles I run in, and the area I live, but i literally know 0 people who are even entertaining the idea of eating fake meat.

### REPLY:
There are a lot of people who want to reduce their meat consumption but don't want to give up the taste and social aspects of eating meat. My vegetarian wife and I just ate at Carl's Jr (Hardee's) for the first time in our 12 year relationship when they started selling beyond burgers a couple months ago. It's going to make road trips a lot easier. It's pretty cool that there is at least a decent option and a lot of people will probably choose to take it a least once in a while.

### END.