### Comment:
No, the beauty of selling covered calls is that prudent risk-management has you selling stocks when they go up and buying when they go down. 
  
 You get the same effect out of selling cash-covered puts, except the premiums for put selling are generally better and it's for entering the position when it's more attractive rather than exiting it when it's rich.

### REPLY:
I sell itm or atm puts all the time, hoping to be assigned.  get the shares cheaper, so why not, the only bad thing is if bad news comes out.  But with good stocks (ie apple) i'm not too concerned.  I only hope googl splits at some point so i can start doing it with Google too. 
  
 * further clarified

### END.