### Comment:
The art of deception and the illusion of choice. If a company puts its label on everything it will be seen as the generic brand, so the companies mask themselves. There’s like 1000 difference detergents and cleaners but like 90% are owned by either Colgate or Proctor and Gamble. Same shit.

### REPLY:
Ok thank you for this insight. So companies that aren't doing that would likely fall below the line right? 
  
 Again I appreciate your help!

### END.