### Comment:
That is key considering how quickly smart TVs will takeover the majority of households.  I wonder how well they can fend off competition though, considering the monsters that have OS capabilities already.

### REPLY:
They are being paid for the little roku sticker because it helps sell TVs.  Any korean company can do the same thing but wont have the sticker everyone recognizes.  Roku only has a single digit % of the smart TV market.  They are not fending off any one, they are a gen2 late comer who are trying to eat the existing players. 
  
 &amp;#x200B; 
  
 Edit:  In the US Smart TVs are already the majority of households.

### END.