### Comment:
The proportion of non athletes who buy sports gear eclipses that of athletes who do.  
  
 You think Nike made billions by selling to athletes? Fuck no it's a lifestyle brand that relies on its image of being the championship brand. Supporting that idiot for an SJW cause tarnishes the brand. $SBUX has yet to recover from their washroom fiasco. I'm buying puts closer to ER.

### REPLY:
I buy Nike because of the higher quality of the clothes and the style relative to the other brands. It has nothing to do with whatever nonsense you are talking about. I am sure there are a lot of people out there like me and you can assume that Nike did their research. They probably realized trying to appease the group that uses the term “SJW” regularly is a worthy trade off to the benefits of this marketing campaign. Long term this is not going to impact this campaign at all.

### END.