### Comment:
Hi, from /r/all here could you explain how bad sketchers fucked it up this year?

### REPLY:
They missed earnings and lowered guidance. Which means they sold more shoes but with worse margins and have an outlook that it won’t get better.  
  
 https://www.marketwatch.com/story/skechers-shares-sink-after-earnings-miss-and-weak-guidance-2019-04-18

### END.