### Comment:
i would imagine a digital rental would be pretty low cost

### REPLY:
No you misunderstand what I’m saying.  
  
 Let’s say you get digital rental. It costs $10/week. How long does a game generally last you? 3-4 weeks?  
  
 The publisher only gets $40 in rental fees vs. $60 in purchase fees. 
  
 Digital rental represents decreased cash flows for a game developer.

### END.