### Comment:
&gt;This piece of shit company's entire culture is built on making expensive electronics for hipsters and fickle rich kids. 
  
 Hit the nail on the head. Apple is doubling down on the closed ecosystem and iconic branding rather than focusing on what actually matters - making good standalone products. They were one of the first companies to make stylish and affordable mp3 players / smartphones and they have been riding that high since.

### REPLY:
They're stuck riding the iPod/iPhone high because they are incapable of making anything else that will earn even a fraction of that revenue.

### END.