### Comment:
What are some common social engineering techniques used in malware attacks?

### REPLY:
One effective social engineering technique used in malware attacks is spear phishing, where personalized and convincing emails are sent to specific targets to trick them into taking action. Another technique is baiting, where physical media such as USB drives are intentionally left in public places, hoping that someone will pick it up and plug it into their computer, unknowingly installing malware.