### Comment:
But the real question is who is this product *actually* for? People who want to reduce their meat consumption don't want to buy half-meat, they want a meatless alternative. People who like it are going to buy the full beef version. The only application of this is to cut costs because *nobody* is really asking for it. 
  
 This is just another industry player trying to half-step into the business that can disrupt them, we've seen it before and it usually doesn't end well.

### REPLY:
https://en.m.wikipedia.org/wiki/Reducetarian_Foundation

### END.