Despite the size and influence of the Millennial generation, however, most of those in this age cohort do not identify with the term “Millennial.” Just 40% of adults ages 18 to 34 consider themselves part of the “Millennial generation,” while another 33% – mostly older Millennials – consider themselves part of the next older cohort, Generation X.
Generational identity is strongest among the Boomers: 79% of those 51 to 69 consider themselves part of the “Baby-Boom generation.” Among those 35 to 50 (the age range for Gen X), 58% consider themselves part of “Generation X.”
The oldest cohort of Americans is by far the least likely to embrace a generational label.