     (footer)]))
 
 (defn film-citation [film]
-  [:cite
+  [:cite {:itemscope ""
+          :itemtype "http://schema.org/Movie"}
+   [:meta {:itemprop "name"
+           :content (:title film)}]
    (el/link-to (:uri film)
                (str/replace (:title film) #"\s" "&nbsp;"))])
 
-(defn comma-separate [coll]
-  (concat [" "] (reduce #(apply vector [% ", " %2]) coll)))
+(defn person [name]
+  [:span {:itemscope ""
+          :itemtype "http://schema.org/Person"}
+   [:span {:itemprop "name"} name]])
 
 (defn comma-separate-str [coll]
   (if (= (count coll) 1)

            ", the real focus, and most painful kind of movie, is mainstream mediocrity, like "
            (film-citation {:title "Aloha" :uri "http://www.imdb.com/title/tt1243974/"})
            "."]
           [:p "As of this moment Chili Dog Night is Alex Sanchez, Jason Aumann, "
            "Greg Ryan, Jacob Dobner, Matt Beck, Colin Teal, and Kaia. They all hail from Seattle, "
            "and are slowly losing their minds one film at a time."]]))

(defn colophon []
  (common "Colophon"

       ", and "
       (last coll))))

(defn comma-separate [coll]
  (reduce into (concat
                (map #(vec [% ", "])
                     (drop-last 2 coll)) 
                (reduce #(vec [[ % ", and "] [%2]])
                        (take-last 2 coll)))))

(defn gathering-partial [data]
  [:section
   [:h2 (:date data)]
   (reduce into [:p]
           [(comma-separate (map person (sort (:attendees data))))
            " experienced "
            (comma-separate (map film-citation (:media data)))
            ". They ate "
            (comma-separate-str (:food data))
            "."])
   [:p "This is what they discussed during, and between films:"]
   (:notes data)])

