                              :org-logo-url logo-url
                              :org-logo-width logo-width
                              :org-logo-height logo-height}))
-      (when logo? (spacer 35))
-      (h1 formatted-invite-message)
-      (spacer 35)
+      (when logo? (spacer 40))
+      (h1 invite-message)
+      (spacer 40)
+      (paragraph (format board-invite-explainer board-name board-url))
+      (when show-note? (spacer 40))
       (when show-note? (note-author from-avatar from))
       (when show-note? (spacer 16))
       (when show-note? (paragraph note))
-      (spacer 35)
-      (left-button "Accept invitation" board-url)
+      (spacer 20)
+      (left-button (format board-invite-button board-name) board-url)
       (spacer 73)]))
 
 (defn- invite-content [td-classes invite]

  [:table {:class "row"}
    [:tr
      [:th {:class "small-12 large-12"}
        [:img {:class "note-author-avatar" :src (circle-image avatar-url 32)}]
        [:span {:class "note-author-name"} author]]]])


(def share-message "sent you a post")
(def share-cta "Read post")

(def board-invite-message "%s invited you to join a private section")
(def board-invite-explainer "%s (%s)")
(def board-invite-button "View %s")

(def reset-message "Password reset")
(def reset-instructions "Click the button below to reset your password. If you didn't request a password reset, you can ignore this email.")
