           socials (if need-placeholder? person/socials-placeholder (sort-social-icons-first (person/socials person)))
           social-gizmo {:descriptor social-gizmo-descriptor
                         :state      gizmo
-                        :content    {:person person}}]
+                        :data       {:person person}}]
       (dom/div {:class (str "extended-info-section social clearfix" (if need-placeholder? " has-placeholder"))}
         (if editing?
           (om/build gizmo-component social-gizmo))

          about (if need-placeholder? person/about-placeholder (person/about person))
          about-gizmo {:descriptor about-gizmo-descriptor
                       :state      gizmo
                       :content    {:person person}}]
      (dom/div {:class (str "extended-info-section about clearfix" (if need-placeholder? " has-placeholder"))}
        (if editing?
          (om/build gizmo-component about-gizmo))

          tags (if need-placeholder? person/tags-placeholder (person/tags person))
          tags-gizmo {:descriptor tags-gizmo-descriptor
                      :state      gizmo
                      :data       {:person person
                                   :people people}}]
      (dom/div {:class (str "extended-info-section tags clearfix" (if need-placeholder? " has-placeholder"))}
        (if editing?
