(9) Tali transazioni non dovrebbero essere affatto chiamate baratto, ma invece scambi di doni ritualizzati. ###>Aside from these, moneyless transactions scarcely resembled the impersonal, utility-maximizing transactions of economists’ fantasies, but rather “tended to require lasting (and sometimes ritualized) personal relationships sanctioned by custom and characterized by reciprocity.”(9) Such transactions should not be called barter at all, but rather ritualized gift exchange.