"Nach den ersten 30 Wörtern fängt man an, 'la, la, la' zu singen", erklärt Pierre Kohler. ###>“After the first 30 words you sing ‘la, la, la’,” says Pierre Kohler, describing one reason why the contest – open to the public – is taking place in 2014 to find a replacement which is more in tune with the Switzerland of the 21st century.