In dieser Session zeigen Ihnen unsere Referenten, welches die wichtigsten 10 Google Patente sind, die eine Auswirkung auf die Optimierung haben und welche Trends wir zu erwarten haben. ###>In this session we will show you the 10 patents that really matter, which effects the patents have as well as which trends you should expect to see. By exploring the concepts and patent databases, we will then take you on a journey through the science behind Google, with a focus on Hummingbird.