Changes in the ordering system for new bicycle models in the upcoming cycling season, market oversupply and new distribution channels led the companies to fragmentation of their opinions regarding the date of the fair, the nature of the event and their own presentation. ###>Changes in the ordering system for new bicycle models in the upcoming cycling season, market oversupply and new distribution channels led the companies to fragmentation of their opinions regarding the date of the fair, the nature of the event and their own presentation.