Anderzijds worden ook de websites en webdiensten anders gebouwd dan voorheen - zij verzamelen content uit allerlei bronnen, halen hun advertenties hier, de monitoring van de interactie met sociale netwerken daar, enz. ###>Then again, websites and web services are not designed as they were before – they gather content from various sources, get their adverts from here, the monitoring of the interaction with social networks from there, etc.