So maybe its no longer publish or perish; now its also possible to publish and perish.  The time-honored tradition of a novelists serving an apprenticeship through his early thirties is waning quickly, says Morgan Entrekin of Grove/Atlantic, who gave the world Fraziers Cold Mountain six years ago.  It used to be that you had pretty modest expectations for a first novel, and the idea was to get the writer in print and the writer would be allowed to develop, Entrekin explains.  He points to John Irving, who was shepherded by the industry through a number of promising but uncommercial early novels (who remembers Setting Free the Bears or The 158-Pound Marriage?) before bursting onto the airport newsstand with The World According to Garp. 