  With computing and sensing woven into the fabric of everyday life, we live in
an era where we are awash in a flood of data from which we can gain rich
insights. Augmented reality (AR) is able to collect and help analyze the
growing torrent of data about user engagement metrics within our personal
mobile and wearable devices. This enables us to blend information from our
senses and the digitalized world in a myriad of ways that was not possible
before. AR and big data have a logical maturity that inevitably converge them.
The tread of harnessing AR and big data to breed new interesting applications
is starting to have a tangible presence. In this paper, we explore the
potential to capture value from the marriage between AR and big data
technologies, following with several challenges that must be addressed to fully
realize this potential.

Databases;Multimedia;Social and Information Networks