  We introduce Higgs democracy in the Yukawa sector by constructing a model
with a private Higgs and a dark scalar for each fermion thus addressing the
large hierarchy among fermion masses. The model has interesting implications
for the LHC, while the Standard Model phenomenology is recovered at low
energies. We discuss some phenomenological implications such as FCNC, new
Higgses at the TeV scale and dark matter candidates.

High Energy Physics - Phenomenology;Astrophysics;High Energy Physics - Theory