  I discuss QCD sum rules determinations of the form factors governing the
decay $B \to \pi (\rho) \ell \nu$. For some of these form factors the computed
dependence on the momentum transferred does not agree with the expectation from
the nearest pole dominance hypothesis. Relations are observed among the form
factors, that seem to be compatible with equations recently derived by B.Stech.
The measurement of a number of color suppressed nonleptonic B decay rates could
shed light on the accuracy of the calculation of these form factors and on the
factorization approximation.

High Energy Physics - Phenomenology