  Recommendation plays an increasingly important role in our daily lives.
Recommender systems automatically suggest items to users that might be
interesting for them. Recent studies illustrate that incorporating social trust
in Matrix Factorization methods demonstrably improves accuracy of rating
prediction. Such approaches mainly use the trust scores explicitly expressed by
users. However, it is often challenging to have users provide explicit trust
scores of each other. There exist quite a few works, which propose Trust
Metrics to compute and predict trust scores between users based on their
interactions. In this paper, first we present how social relation can be
extracted from users' ratings to items by describing Hellinger distance between
users in recommender systems. Then, we propose to incorporate the predicted
trust scores into social matrix factorization models. By analyzing social
relation extraction from three well-known real-world datasets, which both:
trust and recommendation data available, we conclude that using the implicit
social relation in social recommendation techniques has almost the same
performance compared to the actual trust scores explicitly expressed by users.
Hence, we build our method, called Hell-TrustSVD, on top of the
state-of-the-art social recommendation technique to incorporate both the
extracted implicit social relations and ratings given by users on the
prediction of items for an active user. To the best of our knowledge, this is
the first work to extend TrustSVD with extracted social trust information. The
experimental results support the idea of employing implicit trust into matrix
factorization whenever explicit trust is not available, can perform much better
than the state-of-the-art approaches in user rating prediction.

Social and Information Networks;Machine Learning