  This work is motivated by the dearth of research that deals with social media
content created from the Basque Country or written in Basque language. While
social fingerprints during events have been analysed in numerous other
locations and languages, this article aims to fill this gap so as to initiate a
much-needed research area within the Basque scientific community. To this end,
we describe the methodology we followed to collect tweets posted during the
quintessential exhibition race in support of the Basque language. We also
present the results of the analysis of these tweets. Our analysis shows that
the most eventful moments lead to spikes in tweeting activity, producing more
tweets. Furthermore, we emphasize the importance of having an official account
for the event in question, which helps improve the visibility of the event in
the social network as well as the dissemination of information to the Basque
community. Along with the official account, journalists and news organisations
play a crucial role in the diffusion of information.

Social and Information Networks