  Context: Digitalization brings new opportunities and also challenges to
software companies.
  Objective: Software companies have mostly focused on the technical aspects of
handing changes and mostly ignoring the business model changes and their
implications on software organization and the architecture. In this paper, we
synthesize implications of the digitalization based on an extensive literature
survey and a longitudinal case study at Ericsson AB.
  Method: Using thematic analysis, we present six propositions to be used to
facilitate the cross-disciplinary analysis of business model dynamics and the
effectiveness and efficiency of the outcome of business modeling, by linking
value, transaction, and organizational learning to business model change.
  Conclusions: Business model alignment is highlighted as a new business model
research area for understanding the relationships between the dynamic nature of
business models, organization design, and the value creation in the business
model activities.

Software Engineering