  Cyber security initiatives provide immense opportunities for governments to
educate, train, create awareness, and promote cyber hygiene among businesses
and the general public. Creating and promoting these initiatives are necessary
steps governments take to ensure the cyber health of a nation. To ensure users
are safe and confident, especially online, the UK government has created
initiatives designed to meet the needs of various users such as small charity
guide for charity organisations, small business guide for small businesses, get
safe online for the general public, and cyber essentials for organisations,
among many others. However, ensuring that these initiatives deliver on their
objectives can be daunting, especially when reaching out to the whole
population. It is, therefore, vital for the government to intensify practical
ways of reaching out to users to make sure that they are aware of their
obligation to cyber security. This study evaluates sixteen of the UK
government's cyber security initiatives and discovers four notable reasons why
these initiatives are failing. These reasons are insufficient awareness and
training, non-evaluation of initiatives to measure impact, insufficient
behavioural change, and limited coverage to reach intended targets. The
recommendation based on these findings is to promote these initiatives both
nationally and at community levels.

Computers and Society