  As the reliance on GPS technology for navigation grows, so does the ethical
dilemma of balancing its indispensable utility with the escalating concerns
over user privacy. This study investigates the trade-offs between GPS utility
and privacy among drivers, using a mixed-method approach that includes a survey
of 151 participants and 10 follow-up interviews. We examine usage patterns,
feature preferences, and comfort levels with location tracking and destination
prediction. Our findings demonstrate that users tend to overlook potential
privacy risks in favor of the utility the technology provides. We also find
that users do not mind sharing inaccurate or obfuscated location data as long
as their frequently visited locations aren't identified, and their full driving
routes can't be recreated. Based on our findings, we explore design
opportunities for enhancing privacy and utility, including adaptive interfaces,
personalized profiles, and technological innovations like blockchain.

Human-Computer Interaction