  Big data analytics has an extremely significant impact on many areas in all
businesses and industries including hospitality. This study aims to guide
information technology (IT) professionals in hospitality on their big data
expedition. In particular, the purpose of this study is to identify the
maturity stage of the big data in hospitality industry in an objective way so
that hotels be able to understand their progress, and realize what it will take
to get to the next stage of big data maturity through the scores they will
receive based on the survey.

Computers and Society