  The effect of emotions and personalisation on continuance use intentions in
online health services is underexplored. Accordingly, we propose a research
model for examining the impact of emotion- and personalisation-based factors on
cancer website reuse intentions. We conducted a study using a real-world NGO
cancer-support website, which was evaluated by 98 participants via an online
questionnaire. Model relations were estimated using the PLS-SEM method. Our
findings indicated that pre-use emotions did not significantly influence
perceived personalisation. However, satisfaction with personalisation, and
perceived usefulness mediated by satisfaction, increased reuse intentions. In
addition, post-use positive emotions potentially influenced reuse intentions.
Our paper, therefore, illustrates the applicability of theory regarding
continuance use intentions to cancer-support websites and highlights the
importance of personalisation for these purposes.

Human-Computer Interaction