  I present a model addressing coherently the naturalness problem of the
electroweak scale and the observed pattern of deviations from the Standard
Model in semi-leptonic decays of $B$ mesons. The Higgs and the two scalar
leptoquarks responsible for the $B$-physics anomalies, $S_1 = ({\bf \bar 3},
{\bf 1}, 1/3)$ and $S_3 = ({\bf \bar 3}, {\bf 3}, 1/3)$, arise as pseudo
Nambu-Goldstone bosons of a new strongly coupled sector at the multi-TeV scale.
I focus on an explicit realization of such a dynamics in terms of a new
strongly coupled gauge interaction and extra vectorlike fermions charged under
it. The model presents a very rich phenomenology, ranging from flavour
observables, Higgs and electroweak precision measurements, and direct searches
of new states at the LHC.

High Energy Physics - Phenomenology