  The classical flexure problem of non-linear incompressible elasticity is
revisited for elastic materials whose mechanical response is different in
tension and compression---the so-called bimodular materials. The flexure
problem is chosen to investigate this response since the two regions, one of
tension and one of compression, can be identified easily using simple
intuition. Two distinct problems are considered: the first is where the stress
is assumed continuous across the boundary of the two regions, which assumption
has a sound physical basis. The second problem considered is more speculative:
it is where discontinuities of stress are allowed. It is shown that such
discontinuities are necessarily small for many applications, but might
nonetheless provide an explanation for the damage incurred by repeated flexure.
Some experimental evidence of the possibility of bimodularity in elastomers is
also presented.

Soft Condensed Matter