  The recent successes of the SM do not weaken the arguments in favour of New
Physics residing at the TeV scale. Finding and identifying it represents the
prime challenge for a generation of high energy physicists. To differentiate
between different scenarios of New Physics we need to analyze their impact on
flavour dynamics. A continuing comprehensive program of heavy flavour studies
instrumentalizing the high sensitivity of \cp analyses is intrinsically
connected to LHC's core mission. In B decays we can typically expect no more
than moderate deviations from SM predictions. $B_s$ transitions provide an {\em
autonomous} access to New Physics not prejudiced by $\Delta M(B_s)|_{exp}\simeq
\Delta M(B_s)|_{SM}$. Dedicated studies of charm and $\tau$ decays offer unique
opportunities to observe New Physics. One challenge is whether LHCb will be
able to exploit LHC's huge charm production rate to probe for \cp asymmetries.
Likewise, to which degree ATLAS/CMS can contribute to $B$ physics and to
searches for $\tau \to 3l$. Yet to saturate the discovery potential for New
Physics in beauty, charm and $\tau$ decays we will need a comprehensive high
quality data base that only a Super-Flavour Factory can provide.

High Energy Physics - Phenomenology