In 2015, she came in 2nd place with earnings of $9 million.
(meta data) TITLE: The World's Highest Paid Models (meta data) AUTHOR: Brian Solomon (meta data) PUBLISHER: https://www.facebook.com/forbes All Billionaires World's Billionaires Forbes 400 America's Richest Self-Made Women China's Richest India's Richest Indonesia's Richest Korea's Richest Thailand's Richest Japan's Richest Australia's Richest Taiwan's Richest Singapore's Richest Philippines' Richest Hong Kong's Richest Malaysia's Richest Money & Politics 2020 Money All Innovation AI & Big Data Amazon Web Services BrandVoice Cloud 100 2018 Consumer Tech Enterprise & Cloud Green Tech Oracle BrandVoice SAP BrandVoice ServiceNow BrandVoice Sharing Economy Social Media T-Mobile for Business BrandVoice Venture Capital All Leadership CMO Network Deloitte BrandVoice Diversity & Inclusion Leadership Strategy Small Business Under 30 Workday BrandVoice All Money Banking & Insurance Crypto & Blockchain ETFs & Mutual Funds Hedge Funds & Private Equity Impact Partners BrandVoice Personal Finance U.S. Bank BrandVoice Wealth Management All Consumer Food & Drink Hollywood & Entertainment Real Estate All Industry Aerospace & Defense Flexport BrandVoice Mitsubishi Heavy Industries BrandVoice All Lifestyle Boats & Planes Capital One BrandVoice Cars & Bikes Cole Haan BrandVoice Dining & Drinking Forbes Travel Guide Watches & Jewelry Amazon Web Services Capital One Cole Haan Impact Partners Mitsubishi Heavy Industries T-Mobile for Business U.S. Bank All Advisor The Best Credit Cards Of 2019 Best Travel Credit Cards Best Business Credit Cards Best Credit Card Sign Up Bonuses 30 Under 30 2019 Cole Haan BrandVoice: Changemakers Crypto Confidential Daily Dozen Briefing Dark Capital F45 Training BrandVoice: Are You Fit For A Franchise? See If You Match These 4 Owner Personas Forbes Daily Cover Stories Forbes Editors' Picks Forbes Finds Forbes Insights with Teradata: Forbes Analytics+ Forbes Magazine Forbes Video HUB International BrandVoice: Benefits 2020: Tackling Employee Financial Stress Investing Digest iShares BrandVoice: Invest With A Purpose: The ETF Revolution Is Here Microsoft Shift BrandVoice: Behind The Shift Own it: The Modern Guide to Buying a Home # The World's Highest Paid Models Brian Solomon Just how rare is a supermodel? To hear Ed Razek, chief marketing officer of Limited Brands, describe it, discovering a true supermodel, with all of the requisite gifts, is a daunting task. "In the entire history of the Victoria's Secret Fashion Show, 140 separate women have walked that runway," Razek says. "There are seven billion people on the planet. That makes each of them not one in a million, not one in five million, not one in ten million. That literally makes them one in 50 million humans." #### Gallery: Highest Paid Models 20 images View gallery And that's all the women who have participated in the show over the last 15 years. The elite list of models Forbes has compiled is even more rarefied company -- and they're paid handsomely for their talents. Over the last 12 months, the combined earnings of the top ten highest-paid models, from Gisele Bündchen to Candice Swanepoel, totals just under $100 million. See the full gallery of the top ten highest-paid models here. Just like last year, the Brazilian bombshell Bündchen leads the pack with a stunning $45 million in earnings (all estimates from May 1st, 2011 to May 1st, 2012). Even in her early thirties, Bündchen remains an unparalleled force within the fashion world. As the world's most powerful supermodel, she racks up modeling gigs, spokesperson deals, and independent licensing ventures at every turn. The veritable endorsement queen shills for brands such as Pantene, Esprit, and Versace, and makes a percentage of profits on Ipanema flip-flops and other products bearing her name. While in the United States many know her as the wife of New England Patriots quarterback Tom Brady, Bündchen's effect as a spokesperson, especially in her native Brazil, can make a huge difference. Bündchen's success combining business with modeling is influencing young, ascendant models. "The ones that are coming up, their model for excellence is Gisele. They're looking at her and saying 'that's what I want to shoot for,'" Razek said. Coming up a distant second in the rankings is British supermodel Kate Moss, with earnings of $9.2 million. Moss is known for her party-hard ways, but she remains one of fashion's biggest icons, with big endorsement deals with Longchamp, Mango, Rimmel, and Vogue Eyewear. She also has a lucrative design deal with TopShop going back to 2007. Natalia Vodianova, a Russian model whose name may be less familiar, was third with $8.6 million. Fragrance campaigns with Guerlain and Calvin Klein Euphoria have boosted Vodianova's earnings into the highest echelons of modeling. The 30-year-old, who now lives in the UK, also designs lingerie collections for Etam and shoes for Centro. "There was a time where the odd beauty was in style, and that created a backlash for a time when advertisers couldn't use those girls," said David Bonnouvrier, chairman of DNA Models, which represents Vodianova, along with fellow top models Doutzen Kroes (#5) and Alessandra Ambrosio (#6). "The top girls now represent a return to a true representation of beauty, not the odd beauty or a fashion-diverted version of beauty." Adriana Lima, who's primarily known as a Victoria's Secret Angel, registered $7.3 million in an exciting year. In addition to announcing that she's expecting her second child, Lima made a big splash in early 2012 when she appeared in two attention-grabbing Super Bowl commercials, one for Kia and another, more seductive spot for Teleflora. Crossing over from the fashion world to a more mainstream audience, she now has more Facebook followers than any other model, and grabbed the final spot on Forbes' Celebrity 100 list. "Adriana's a very modern, diverse beauty," said her agent, Chris Gay, president of Marilyn New York. "She's an ethnic mix of a girl, where quite frankly because she has such a multi-racial, multi-cultural background, everybody is accepting of her. That has always been her huge benefit." If you've followed our annual ranking in past years, you might wonder what happened to German supermodel Heidi Klum. Last year she ranked number two overall, after Bündchen, and her $20 million in earnings this year would have placed her comfortably into the same spot this time. However, Forbes determined that, like Tyra Banks before her, Klum has graduated from model to mogul. Since ending her 13-year run as a Victoria's Secret Angel in 2010, Klum has become more of a businesswoman and multi-media personality. Klum still endorses products, like Coca-Cola in Germany, but a large portion of her earnings comes from hosting popular television shows like Project Runway and Germany's Next Top Model. She's also partnered with companies to start her own business ventures. Klum has worked with New Balance and Amazon to create her own clothing brand and launched a jewelry line on QVC in September 2011. She even has her own micro-site within AOL for advice on everything from fashion to parenting. Looking ahead, it's tough to see anyone who might be able to dethrone Bündchen in the near future, given her sizable earnings lead. But there are young models coming up who may eventually challenge for the top spots. Candice Swanepoel, while only ranked 10th, is the youngest supermodel on the list. The 23-year-old South African has become a staple in Victoria's Secret advertising. Same with Erin Heatherton, another 23-year-old who just missed the list. Or perhaps it will be someone like Kate Upton, the 2012 Sports Illustrated Swimsuit cover model. Until now, Upton has found more mainstream fame, especially online, than traditional modeling opportunities. But the 20-year-old has plenty of time to capitalize in that direction. See the full gallery of the top ten highest-paid models here. Brian Solomon Brian Solomon was a Forbes staff writer from 2011 to 2017. He most recently covered technology startups, with a special focus on the on-demand economy of Uber, Airbnb, ...
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Adriana Lima
Abstract.

 Adriana Lima (Brazilian Portuguese: [adɾiˈãnɐ ˈlimɐ]; born June 12, 1981) is a Brazilian model and actress, best known as a Victoria's Secret Angel from 1999 to 2018. She was their longest-running model and named "the most valuable Victoria's Secret Angel" in 2017. She is also known as a spokesmodel for Maybelline cosmetics since 2003 and for her Super Bowl and Kia Motors commercials. At the age of 15, Lima won Ford's "Supermodel of Brazil" competition, and took second place the following year in the Ford "Supermodel of the World" competition before signing with Elite Model Management in New York City. 
 Lima is currently ranked by Models.com as one of the New Supers in the fashion industry. Since 2014, Lima has been the world's second highest-paid model. In 2012, she came in 4th on the "Forbes" top-earning models list, estimated to have earned $7.3 million in one year. In 2013, she came in 3rd place and in 2014 she came in 2nd place with earnings of $8 million.