Also, resource mobilization applies because of the fact that the people who founded the organization knew how to utilize the resources available, which implies that anyone who uses the website to sign a petition or start a petition are rational social actors who act as utility maximizers, who weigh the costs and benefits before deciding to be a part of a social movement.
(meta data) TITLE: What is utility maximization? definition and meaning - BusinessDictionary.com # utility maximization Popular Terms Economics concept that, when making a purchase decision, a consumer attempts to get the greatest value possible from expenditure of least amount of money. His or her objective is to maximize the total value derived from the available money. #### immediate famil... #### dislocated work... #### business #### globalization #### marginal benefi... #### revenue #### product #### elasticity of d... You Also Might Like... Jeffrey Glen Macroeconomics vs. Microeconomics Among the many branches of economics two of the best known areas are the study of Macroeconomics and Microeconomics. The two concepts are closely intertwined and can sometimes be confusing. This article will provide you with the explanations ... Leo Sun Projecting Start Up Costs for a Business Ravinder Kapur How to Pick a Credit Card for Your Business One of the easiest and most convenient ways for a small business to raise money is to use a business credit card. You can get one based on your personal credit score, a factor that makes these cards popular with startups. Even existing businesses ... Jeffrey Glen Objective vs. Subjective Copy & paste this HTML in your website to link to this page utility maximization
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Resource mobilization
Examples.:MoveOn.org.
MoveOn.org is a social movement organization to which resource mobilization theory can apply because it is a platform for people to either sign a petition or start a new petition. Coupled with political process theory, a social movement theory which posits that social movements either succeed or fail due to political opportunities, MoveOn.org has been a successful tool because of its accessibility, which would make people more likely to start a petition and move toward a common goal. In other words, resource mobilization applies to MoveOn.org because 1) the website itself is an existing resource that is accessible to consumers of the Internet which helps mobilize the goals of the organization and 2) that mobilization is essential to MoveOn.org's success.