She said she aimed to open a chain of stores that would sell coffee and chocolate-based cosmetics.
(meta data) TITLE: Struck By Starbucks (meta data) AUTHOR: Ruth David (meta data) PUBLISHER: https://www.facebook.com/forbes All Billionaires World's Billionaires Forbes 400 America's Richest Self-Made Women China's Richest India's Richest Indonesia's Richest Korea's Richest Thailand's Richest Japan's Richest Australia's Richest Taiwan's Richest Singapore's Richest Philippines' Richest Hong Kong's Richest Malaysia's Richest Money & Politics 2020 Money All Innovation AI & Big Data Amazon Web Services BrandVoice Cloud 100 2018 Consumer Tech Enterprise & Cloud Green Tech Oracle BrandVoice SAP BrandVoice ServiceNow BrandVoice Sharing Economy Social Media T-Mobile for Business BrandVoice Venture Capital All Leadership CMO Network Deloitte BrandVoice Diversity & Inclusion Leadership Strategy Small Business Under 30 Workday BrandVoice All Money Banking & Insurance Crypto & Blockchain ETFs & Mutual Funds Hedge Funds & Private Equity Impact Partners BrandVoice Personal Finance U.S. Bank BrandVoice Wealth Management All Consumer Food & Drink Hollywood & Entertainment Real Estate All Industry Aerospace & Defense Flexport BrandVoice Mitsubishi Heavy Industries BrandVoice All Lifestyle Boats & Planes Capital One BrandVoice Cars & Bikes Cole Haan BrandVoice Dining & Drinking Forbes Travel Guide Watches & Jewelry Amazon Web Services Capital One Cole Haan Impact Partners Mitsubishi Heavy Industries T-Mobile for Business U.S. Bank All Advisor The Best Credit Cards Of 2019 Best Travel Credit Cards Best Business Credit Cards Best Credit Card Sign Up Bonuses 30 Under 30 2019 Cole Haan BrandVoice: Changemakers Crypto Confidential Daily Dozen Briefing Dark Capital F45 Training BrandVoice: Are You Fit For A Franchise? Forbes Daily Cover Stories Forbes Editors' Picks Forbes Finds Forbes Insights with Teradata: Forbes Analytics+ Forbes Magazine Forbes Video HUB International BrandVoice: Benefits 2020 Investing Digest iShares BrandVoice: Invest With A Purpose Microsoft Shift BrandVoice: Behind The Shift Own it: The Modern Guide to Buying a Home # Struck By Starbucks By Ruth David Apart from alliteration, what's the similarity between Starbucks and Starstruck? A lot, according to the U.S. coffee chain, which is trying to prevent Indian beauty products queen Shahnaz Husain from using the name Starstruck for her planned chain of coffee and cosmetics shops. is concerned because it plans to open stores in either Mumbai or New Delhi by the end of 2007 in a to-be announced partnership. Shahnaz says her chain, which will sell coffee and chocolate-based cosmetics, will have nothing to do with Starbucks. "I applied for a patent for Starstruck in 2002. The cosmetic range has been under research and development for the last six years," Shahnaz told Forbes.com. Her application hasn't yet been approved, but she says she's seen no reason why it won't. Shahnaz says Starstruck began as a coffee shop that she created in her sprawling residence in New Delhi to entertain guests. She decorated it with huge posters of American stars Marilyn Monroe and Elvis Presley because they were the easiest to buy. "When I had the stars, I thought Starstruck sounded good, so I put up a banner with the name, decorated with lights," said Shahnaz, whose privately held ayurvedic beauty business has around 600 franchises worldwide and is independently estimated to be worth approximately $250 million. Her products are exported to 135 countries, including the U.S. and U.K. However, Starbucks feels there's one star too many in common. Spokesperson May Kulthol said the U.S. company had filed a case with India's patent office in August against Shahnaz's application to register the name Starstruck for coffee, related products and printed materials related to coffee shops. Starbucks applications and registrations for similar products date back to 1995 and 2001. "We will take legal steps to protect the value of our trademark, and protect the public from confusion and deception, when we are unable to resolve a matter through alternate means," Kulthol said in an e-mailed statement. The American company has a record of aggressive litigation to protect its trademark and logo. Last year it lost a suit against a Texas bar owner who brews a beer called Star Bock; a coffee shop owner named Sam Buck, however, was ordered by an Oregon court in December to remove her name from the storefront. Shahnaz, who likes Starbucks and frequently drinks its coffee when abroad, said the coffee giant had not gotten in touch with her about their patent problem. The herbal beauty specialist plans to hand over the execution and management of her coffee chain launch to a consulting company. Like her multiple beauty centers, Shahnaz intends to have coffee shops across India that will also include gift and designer garment counters. "It's hard to foresee the growth of anything, but I envision the moon," Shahnaz replies cryptically when asked for a timeframe for her coffee shops. India is very attractive to international coffee players because of rising disposable incomes and the growing popularity among young Indians of spending time at coffee shops. Earlier this month, Italy's Lavazza agreed to acquire the country's second-largest coffee chain, Barista, reportedly for $108 million. Barista, a pioneer in the Indian market, has over 150 stores. The market leader is Cafe Coffee Day, a chain owned by Bangalore-based Amalgamated Bean Coffee Trading. It has close to 400 stores in 70-odd Indian cities. Starbucks, which has over 13,000 stores in 38 countries, is keen on expanding in large, growing consumer markets like India and China. Starbucks already has over 200 locations in China, but its smallest in Beijing has caused no small measure of controversy. (See: "Banning Starbucks From The Forbidden City") By Ruth David
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Parodies and infringements.
Starbucks lost a trademark infringement case against a smaller coffee vendor in South Korea that operates coffee stations under the name Starpreya. The company, Elpreya, says Starpreya is named after the Norse goddess, Freja, with the letters of that name changed to ease pronunciation by Koreans. The court rejected Starbucks' claim that the logo of Starpreya is too similar to their own logo. A bar owner in Galveston, Texas, USA won the right to sell "Star Bock Beer" after a lawsuit by Starbucks in 2003 after he registered the name, but the 2005 federal court ruling also stated that the sale of the beer must be restricted to Galveston, a ruling upheld by the Supreme Court in 2007. 
 Ongoing cases include a dispute over the copyright application for Seattle's Rat City Rollergirls logo in 2008. The company claimed the roller derby league's logo by a Washington artist was too similar to its own. Starbucks requested an extension to further examine the issue and possibly issue a complaint, which was granted by the Trademark Office. The July 16, 2008, deadline passed without action by the corporation. Starbucks launched action against an Indian cosmetics business run by Shahnaz Husain, after she applied to register the name Starstruck for coffee and related products.