Well, that was. That's the signature, though, is the three hour mark and actually set. It changed, in my opinion. It changed everything about what people were willing to listen to. I think the success of our long form show and more, a lot of it was born from that space. And that's why I think about it a lot. Was it intentional? Were you just like, like the original ones with red band, like episode one and two and more? Like, when did the three hour become part of the signature, necessarily? Like, why? Why did you go 3 hours in the first place?