Well, it's because they're teaching it. Even if you look at something like scholastic, right, like, they put on these big book fairs and different things. Like, obviously, we've seen the books that they're bringing in to school. I mean, to grades as young as kindergarten is crazy, which is why it's important to find alternatives. Like, there's an alternative for everything, whether it's skincare. Okay, don't use dove. We just saw their Super bowl commercial, which was. It was so funny. It was. The protagonist was a young girl swimmer in a locker room. And the punchline of the whole commercial was about keeping girls in girl sports. So I see this watching the Super bowl, and I'm like, oh, my gosh. This is, like, the first big organization who is, like, standing with women and, like, defending women's sports and saying, no men in women's sports. I'm like, this is great. So I go to their, like, social media profiles, because I'm, like, really trying to look into this and see if anyone else caught on to this. Or if it was just me and I was being hyper vigilant. They were hiding all the replies that had mentioned keeping men out of women's sports. So I was like, oh, my gosh. What? Virtue signaling fools. Really? So instead of using Dove, use something like.