Well, what it is, is it's a culture of people being able to express themselves. And when people can express themselves, they can change the way other people feel about things. They can get people upset at things. You could say things that you've never been able to say before. So many people have the ability to express themselves now. So it's like you can get someone fired. Like, if you decide that you're gonna pile onto someone because you don't like what they said or what they did, you can get them fired. That's a new thing in history. Cause before, you would have to have a letter writing campaign. Like, if someone had done something and they were a movie star and you didn't wanna go to their movies, you had to, like, organize. Someone had to figure out a way. How do we let people know that this guy sucks? Like, what do you have to do? And they would have to have made, like, you know, they would have to get, like, mailing lists and actual send out letters and shit. They would have to find a way. Now all you'd have to do is, like, tweet about something or make a YouTube video about something. So in some ways, it's like. It's forcing people to get their shit together.