Well, it's also because you can't defend yourself because they're saying it and you're not there, and you don't have any opportunity for a rebuttal. And if you do have a rebuttal, you're doing it publicly and you're opening it up to the whole world to chime in. And there's a general tendency that people have towards negativity when they're interacting with strangers online, especially about controversial subjects. And even if it's only 10% of the people, it's one out of ten. That's a lot. That's a lot of negativity when you're dealing with thousands and thousands of tweets.