It was wild. So Trader Joe's is called Trader Joe's, right. Which is not racist, I guess. But apparently they have mexican products that they were calling trader Joses. Bored person in their basement decided to create a petition that got signed by some 2400 other bored people about why it shouldn't be called Trader Jose's because that's racist. So apparently it's cultural appropriation. If you're Trader Joe's and you make a burrito, but if you call it Trader Jose's, then that's, I think they called it exoticizing mexican. Exotic people.