100%. I didn't do anything to promote it. I've never done anything. I've never done. That's bananas. Yeah. I had one big bump when Rolling Stone did a story on me, and that was one of the most uncomfortable weeks. That guy following me around and hanging out and staring at me and writing things down, like, oh, yeah, it's, like, weird. But that did give a bump, though. Yeah, that was a bump, for sure. That. That gave me a bump. But all the other bumps were just. It just. It was a gradual, slow. Yeah. Sort of escalation until about maybe two years ago. And then it just started really ramping up, like, ridiculous. Like, yeah, many millions more per month. Every month, millions more. And it just started getting scary. We always referred to, like, when I'll talk to other people about it, too, about your model of. Cause I feel like it's definitely one of, like, your ideas. Just hit them with content. In other words, just put stuff out there all the time. Because that's like every week. I mean, I'll just be on Instagram and I'll see you're like, you had a physicist on, then you have a comedian on, then you have a fucking hunter on, and you're just like, well, I'm just putting stuff out there, and then whatever you want, consume it. But it's also, honestly, it's selfish because these are all just people that I want to talk to. Yeah. So, like, if I had Lawrence Krause in the studio, who's a theoretical physicist, I have questions I want to ask him about the, you know, the birth of the universe. Yeah. What he thinks the, the boundaries of infinity are and all these different fascinating people. So I have these one on one conversations with no interruptions for 3 hours with someone who, you'd never get a chance to do that in real life, because if you were at a dinner table with them, they would get up to go to the bathroom, they check their phone, other people would chime in, someone else would come over. THis is YoUr own conversation, just you and them alone in a room, just staring at each other. And you get, you get an education through that. Like, I've got. I become a much better conversationalist. I think I understand people better. I get, I understand motives better, I understand interaction better, I understand ego. I understand all kinds of weird stuff you pick up. It's like data chunking. You know, you just sort of recognize patterns in people and you start applying them. I just have a much better understanding of myself and of people and of being a good conversationalist. Yeah. You're definitely highly skilled at it now. I mean, not that you weren't before, but I mean, I think it's obvious, like, that's, it's a skill you develop because you work on it all the time. What's crazy, because I never thought it was a skill. Yeah. I never, before I started doing podcasts, I would never thought being a conversationalist is a skill. I would have thought, yeah, you just talk to people. You know, I notice it more like as somebody that does podcasts a lot when I watch, especially if I watch a television interview, I can tell. Or I listen in, like, on the radio, I can hear that, oh, this host is a giver. Like, a gracious host. He's letting his subject, you know, say what he has to say. And I can also feel like, oh, the host is trying to dominate. Yeah. You pick up on it, you know, like, you're like, oh, this. He's making it about himself all the time. That is an issue with people. Yeah. Like, sometimes someone will interrupt a really good story and take a sidetrack where they talk about themselves. Like, they have an opportunity to talk about themselves, but you're in the middle of a story. Oh, Brian, you've done this. Yeah, yeah. And it just becomes a real problem. Yeah. A lack of awareness and a clumsiness can really sabotage and throw a monkey wrench into the gears of a conversation. Yeah, yeah. And it makes it real awkward because the other person's aware of it and they're trying to be gracious and get through it. And then, you know, it just when someone else is talking, when two people are having a conversation and someone else is just kind of, like, clunky. Like, it affects the way you're able to communicate. So, like, as a host of a podcast, when you're having a conversation with someone, part of the skill of it is, like, trying to figure out how to get that person the most comfortable and the most relaxed and then the most, like, asked the questions with the enough economy of words to get them to express themselves the cleanest. Right. That's why I don't like participating in or listening to podcasts with too many mics. I've done them. They get rough. Yeah, they get rough. It's too much. And usually what happens is, at least for me, as a listener of one of them, I'll be like, every interesting point that I was looking forward, like, I can hear coming, gets derailed. Yeah.