Smoothness of absorption. Right. Like, whether or not it's easily absorbed into your mind, you're not uncomfortable. It doesn't feel gross. Like, sometimes people. Sometimes people say things and even if they're honest, even if it's an honest, true thing, it'll sound braggy or it'll sound hyperbolic. You know, it'll sound maybe, like, disingenuously. You could fake humility. And people pick up on that, too. They don't like that either. That's gross. Right?