It's particularly obvious in contrast. So if you took someone who's doing a late night talk show, late night, late night talk show style, and you had them try to do that on a podcast, disaster. It would be a disaster. Plane crash. But what it's like is, like, the difference between Howard Stern and morning DJ's. Hey, coming up right now, we've got Bob Seger. And, you know, they play. That's. That's what those people have. And then Stern came along and he was himself, and people were like, this is crazy. And that was in contrast. He made all those other people look foolish because they weren't themselves. You know? So we talked about on the podcast before that, that guy, that's the seed of all podcasts is that guy. It's Howard Stern.