We have to make it less fearful. We have to make it more common. And I think these conversations happen and more of them happen, and more people listen to them, and it changes people's perspective, and they realize that this is kind of dangerous and that there's real urgency involved here. This could really go sideways for us. And there's a lot of factors that are trying to force it into going sideways, and not all of them are domestic. There's a lot going on with social media influence that's 100% manufactured. There's manufactured arguments, manufactured dissent. There's a lot of manufactured conflict that happens online that we have documented very clearly. It's coming from russian troll farms. It's coming from various different eastern bloc countries. It's coming from China. It's coming from all over the place. And it has an effect on us whether we like it or not. And it certainly has an effect on young people. It certainly has an effect on self censorship. It certainly has effect on stifling dissent. It has an impact. They attack people, and they attack people with thousands of trolls. They know what they're doing, and it's very effective. And if you pay attention to your comments, you're gonna get run over by it.