I totally agree. It is true that you have to make the pre investment and you have to make the commitment that you're going to continue to invest in the relationship as time goes on. That's where people fall off the wagon. It's why you see a lot of divorces around year three as that passionate love goes down and the companionate love is the name of the term. When the companionate love starts to rise, people are like, well, yeah, but the companionate love ain't as much fun as the passionate love. Of course not. Of course not. That's just the way it works.