It's funny. That's part of the reason that we went subscription first is that we were like, you know what? When you're doing news and especially in the beginning, they're like, we need to be able to rely on our people. But something you said, it was really interesting during our podcast. You said and you talked to enough people, you can figure out whether they're telling the truth or not. So how do you know when somebody's full of shit? Like you've talked to thousands of people. Like how do you know if somebody's full of shit or not? Whenever you're talking to them?