Exoticizing. Oh, my God, that is so adorable. Exoticizing. I was talking to you about Rick Bayless, who's a famous chef of mexican cuisine, who is a white man who adores mexican food. I mean, I love the guy. I love listening to his videos. I love mexican food. So. So watching this guy's videos, it's like, I love someone who's really into something. You know, I just get a kick out of even, like, there's a guy I used to watch on PBS that would make furniture with ancient tools. Like, he'd use, like, ancient, like, different old timey saws and chisels and shit. And he would make these wooden chairs and tables and furniture.