And look, social media, of course, is a blessing. I would argue it's a bigger curse than it is a blessing. And you're right. We see people, like, on my ex feed who are on there posting all day, all day long. I'm like, what do you do? Do you have a family? Do you have a life? Do you work? I'm so confused how you have time all day long, every hour of every day, to be posting something.