But if Ari was the Ari of today, which, ironically, he does three hour podcasts, sometimes more. If Ari was the Ari of today and I was the me of then, I maybe would listen. Cause he's got a successful podcast, I'd be like, oh, I should edit it. Hmm. Cause no one had successful podcasts back then. I mean, Marin had a podcast, and Carolla had a podcast. Maybe Carolla was number one. Cause I think Carolla was coming off of radio, and it was interesting to people that this guy, who was the guy who took over in Los Angeles for Howard Stern, when Howard Stern went to satellite, all sudden started a podcast, and I went to do his show before I ever did a podcast. And I remember, I'm like, wow, you do, like, a real show. Like, you got microphones and cameras and shit. And he had a bunch of employees, like, oh, this is wild. And then I started thinking, like, man, maybe I should do that. But, like, when we started out, it was just a laptop, but it's been a completely organic rate of progression. All of it. No, think about it. One of the things I've never done, I've never advertised it. I never paid for advertisement. I never. I just. It's all word of mouth, 100%. I never did anything to promote it. I never went on anybody else's podcast and says, you got to watch my podcast. I never did, like, a calculated press tour. Nothing. Just kept doing it.