Cinemas' snow stunt sparks social media blizzard
Mainland cinemas treating moviegoers to artificial snow blizzards during screenings of a popular romantic film sparked a flurry of posts on social media this week, with some lauding the stunt as the most fun ever, but others left cold by the move and suggesting the police should investigate. Videos have gone viral showing cinemagoers engulfed in avalanches of fake snow as they watched "Shining for One Thing," which has surpassed all offer movie offerings this week, raking in 600 million renminbi since its release on Saturday. Staff at numerous cinemas unleashed the deluges during the film’s climactic scene, itself set in snowy conditions, as the female lead, portrayed by Zhang Jianing, mourns the deceased male protagonist.  "The level of amusement from the snow avalanche was 100 percent... It's perfect for university students to go wild and have fun," was one reaction on Weibo to the stunt. But there was a chilly reception from many others, with #SnowSceneEmbarrassing trending as the top search on the platform on Saturday. "What were they thinking? I didn't feel any romance. I only had a cloud of bubbles floating over my head," one Weibo user wrote. "I should report this to the police, they're dropping dandruff," said another. The videos also sparked concerns that spraying fake snow over people watching a movie in a cinema might be somewhat of a safety risk.