Warner Music agreed on Tuesday to license its music videos to MTV for use on devices such as cell phones and other devices. This deal is said to help the recording industry to gain more revenue, despite declining CD sales. The cost of the deal was not disclosed.
MTV plans to distribute these music videos as short segments and, in the future, offer full-length videos as part of a subscription. In addition, MTV wishes to use these videos in programs similar to VH1's Driven. Pricing is not available yet.
Warner Music is the first label to license music to MTV for the purpose of offering them on wireless devices. MTV plans to get licenses from other music labels.
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MTV, Warner Music agree on licensing deal