A United States-based operation, known now as USF1, has unveiled plans to join the Formula One motor racing series beginning in the 2010 season. Team principal Ken Anderson and sporting director Peter Windsor officially launched USF1 in a live press conference broadcast on the US television channel Speed.
Ken Anderson has previously worked for the Ligier and Onyx Grand Prix Formula One teams, and most recently held the position of technical director for the Haas CNC Racing team in the American NASCAR series. Windsor has previously been general manager at Scuderia Ferrari and team manager for WilliamsF1 before taking up his current role as a journalist and reporter for the Speed channel.
USF1 would be based in Charlotte, North Carolina in the United States, unlike all eleven teams that participated in the 2008 Formula One season, which are based in Europe. Anderson also expressed a preference for the team's drivers to be of American nationality. They confirmed that they do not yet have an engine supply contact but expressed a desire to contact all existing Formula One engine builders before signing one.
The team expressed an intention to be more open to fans than current Formula One teams in order to appeal to the US market. The possibility for fans to tour the factory and see the car being built as well as television shows showing the inner workings of the team were suggested. Windsor claimed that the team had received the backing of both Max Mosley, the president of Formula One's governing body, and Bernie Ecclestone, president of Formula One's commercial rights holders. No details were given on the team's financial backers, however.

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U.S. team unveils plans for F1 entry in 2010