Romania's electricity production and distribution company, plans to introduce a new system which will allow its consumers to pay their power bills via the Short Message Service, or SMS. Currently, electricity bills can be paid directly at banks using cash or credit cards, or via automatic teller machines (ATMs). Additionally, since 2004, customers have been able to pay their bills at Agip gas stations.
In Romania, which reached more than 10 million mobile phone subscribers at the end of 2004, SMS remains a very popular and affordable method of quick communication. Recently, there has been a push to launch SMS/mobile telephony as a method of payment or business, hence establishing an m-commerce network. The move by Electrica for bill-payment via SMS is one of the first such initiatives.
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Romanians to pay power bills via SMS