The officials from CBS stated on Monday that the company is going to invest in virtual world content developer Electric Sheep Co., which develops 3D properties in several virtual worlds like the one called Second Life.
In recent months corporate investors are paying more attention to virtual worlds. This is mainly due to the fact that the audience is shifting from TV to Internet. Another advantage of virtual worlds is that they can help in marketing products and promoting brands.
The Interactive President of CBS, Quinsy Smith, sees the virtual worlds as platforms for the next generations. The Chief Executive of Electric Sheep, Sibley Verbeck, mentioned in an interview that the company has the goal of helping entertainment companies to gain their clients from virtual worlds like Second Life. Then Electric Sheep will provide more entertainment experiences for clientèle. With money invested by CBS, Electric Sheep plans to develop software that will create virtual worlds for mainstream consumption.
Electric Sheep developed several projects for CBS, including "The L-Word in Second Life". CBS also filmed a commercial within Second Life in order to promote its show called "Two and a Half Men."
Currently Electric Sheep is developing inside Second Life a Star Trek-themed area for CBS.

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CBS to invest in Electric Sheep Company