What is the expected timeline for Onramp to launch their ESG models in the US
.
And I also talked about the thematics and we're really excited about a disruptive growth model that includes crypto, perhaps Bitcoin and Ether together with the sort of true thematic. So you're going to hear more from this.
We're getting these models seeded very, very shortly. And we expect perhaps next month to have more details to share, but we couldn't be more excited. We think the leadership team at Onramp is -- led by CEO and Co-founders, Tyrone Ross and Eric Ervin. A lot of experience working with advisors in the space and we couldn't be more excited to be working with them on that.
Jonathan Steinberg -- Founder and Chief Executive Officer
And just one other thing on there as well. I mean, that's one of the really great things about models, as they are more relationship-based as a starting point versus being product based, but they do allow us to tie together what we're doing on the product side and they really allow us to tie together some of these other large macro themes.
I mean, if you think about it, mutual funds to ETFs, big macro theme and wealth management models, ESG and an emerging one being crypto. And in models, we're able to bring that all together. And so, we've got the models, as Jarrett just talked about, that we've launched already. But coming, not only models with crypto, but ESG models as well. So models are just a great initiative for us and they remain a major push for us. And again, doing well so far.
Jeff Drezner -- KBW -- Analyst
Great. Thank you for that. Appreciate the help.
Operator
Our next question comes from Michael Cyprys with Morgan Stanley.
Michael Cyprys -- Morgan Stanley -- Analyst
Hey. Good morning. Thanks for taking the question. Maybe just coming back to the US Bitcoin product that you guys filed for. I was just hoping you could maybe elaborate on the product itself. I think you mentioned it's a trust. How does that differ from other ETFs from a product standpoint?
How does it differ from other existing ones that you have seen being filed in the marketplace? I think you had mentioned some others like the VanEck product, how does it differ from that? And how does it differ from your European product that you already have in the marketplace?
Jonathan Steinberg -- Founder and Chief Executive Officer
Really, we're building off of our European product. And again, these are early days. And so, not all exposures and filings are created equally. I think we really have answered all of the concerns that regulators have.
We're showing how well it works in Europe and bringing, sort of, what we believe to be best constructed best practices, best execution in structuring in Europe, really, which means, at the moment in the world and we're bringing that expertise and similar structure here to the United States.
I don't want to go into really the differences that we are aware of for competitive reasons, but we're very optimistic that our filing will be among the first if not the first approved in the US.
Michael Cyprys -- Morgan Stanley -- Analyst
And then maybe just on the European side, you had mentioned the cross listing of your European Bitcoin product and that you might be able to get retail investors on board. I guess, maybe you could just talk a little bit about your distribution strategy, how many platforms is this product going to be available on and what's the sort of limitations around retail being able to buy and participate in this product in Germany and also more broadly around Europe?
Jonathan Steinberg -- Founder and Chief Executive Officer
So expanding into Germany opens up all of Europe. The product is institutional for sure and we're getting -- and those are a slightly longer sales cycle than retail. So, we're building up a significant pipeline of interested institutional investors. But also, recently with the German -- expansion into Germany, we have a little more flexibility into retail, retail that finds the fund on their own or retail that has the support of their advisor. Retail is able to buy our funds. So, it has been an expansion of the opportunity set to retail, w
.
And I also talked about the thematics and we're really excited about a disruptive growth model that includes crypto, perhaps Bitcoin and Ether together with the sort of true thematic. So you're going to hear more from this.
We're getting these models seeded very, very shortly. And we expect perhaps next month to have more details to share, but we couldn't be more excited. We think the leadership team at Onramp is -- led by CEO and Co-founders, Tyrone Ross and Eric Ervin. A lot of experience working with advisors in the space and we couldn't be more excited to be working with them on that.
Jonathan Steinberg -- Founder and Chief Executive Officer
And just one other thing on there as well. I mean, that's one of the really great things about models, as they are more relationship-based as a starting point versus being product based, but they do allow us to tie together what we're doing on the product side and they really allow us to tie together some of these other large macro themes.
I mean, if you think about it, mutual funds to ETFs, big macro theme and wealth management models, ESG and an emerging one being crypto. And in models, we're able to bring that all together. And so, we've got the models, as Jarrett just talked about, that we've launched already. But coming, not only models with crypto, but ESG models as well. So models are just a great initiative for us and they remain a major push for us. And again, doing well so far.
Jeff Drezner -- KBW -- Analyst
Great. Thank you for that. Appreciate the help.
Operator
Our next question comes from Michael Cyprys with Morgan Stanley.
Michael Cyprys -- Morgan Stanley -- Analyst
Hey. Good morning. Thanks for taking the question. Maybe just coming back to the US Bitcoin product that you guys filed for. I was just hoping you could maybe elaborate on the product itself. I think you mentioned it's a trust. How does that differ from other ETFs from a product standpoint?
How does it differ from other existing ones that you have seen being filed in the marketplace? I think you had mentioned some others like the VanEck product, how does it differ from that? And how does it differ from your European product that you already have in the marketplace?
Jonathan Steinberg -- Founder and Chief Executive Officer
 Really, we're building off of our European product. And again, these are early days. And so, not all exposures and filings are created equally. I think we really have answered all of the concerns that regulators have.
We're showing how well it works in Europe and bringing, sort of, what we believe to be best constructed best practices, best execution in structuring in Europe, really, which means, at the moment in the world and we're bringing that expertise and similar structure here to the United States.
I don't want to go into really the differences that we are aware of for competitive reasons, but we're very optimistic that our filing will be among the first if not the first approved in the US.
Michael Cyprys -- Morgan Stanley -- Analyst
And then maybe just on the European side, you had mentioned the cross listing of your European Bitcoin product and that you might be able to get retail investors on board. I guess, maybe you could just talk a little bit about your distribution strategy, how many platforms is this product going to be available on and what's the sort of limitations around retail being able to buy and participate in this product in Germany and also more broadly around Europe?
Jonathan Steinberg -- Founder and Chief Executive Officer
So expanding into Germany opens up all of Europe. The product is institutional for sure and we're getting -- and those are a slightly longer sales cycle than retail. So, we're building up a significant pipeline of interested institutional investors. But also, recently with the German -- expansion into Germany, we have a little more flexibility into retail, retail that finds the fund on their own or retail that has the support of their advisor. Retail is able to buy our funds. So, it has been an expansion of the opportunity set to retail, w