What was the churn rate for Creo in the latest quarter? 
icant do you anticipate the 5G rollout could be to overall ThingWorx adoption in the near term?
James Heppelmann -- President and Chief Executive Officer
Well, I think it's very helpful. It's 1 more reason why industrial companies should go back into their factories and look to make changes. If somebody's going to put in 5G, they're going to put in an application like ThingWorx at the same time because if you suddenly have all this access to data and mobility and high speed connectivity, what are you going to do with all the data? And that's really where ThingWorx and ultimately, Vuforia and products like that fit in. So I think 5G is helpful. It's a tailwind.
We've been building a decent business without 5G, but 5G is certainly in the category of nice tailwind more so than anything else.
Operator
And your next question is from Adam Borg with Stifel.
Adam Borg -- Stifel -- Analyst
Maybe for Jim, just on Rockwell, it was great to see the strength in the quarter on the partnership. And I was just curious, it's always been a couple of quarters since that new extended agreement that you guys have had, expanding beyond IoT. And I'm just curious, was this strength that you've seen, just focused on the IoT and AR side? Or was there any early green shoots around Rockwell being able to sell Windchill and Onshape?
James Heppelmann -- President and Chief Executive Officer
No. I mean, honestly, and I would characterize it as IoT and AR. Rockwell, and I think I was transparent on this. That new agreement gave Rockwell the right to sell more products because sometimes they come across those opportunities. But it wasn't really changing the center of gravity of the partnership. I think if you look at what's driving a little more momentum with Rockwell, it's 2 things. First of all, Rockwell brought in some new talent. And I'll just say from the sidelines as a partner, these guys are making a difference. They're shaking some things up and really creating some energy. And then the second thing is Rockwell had a good quarter overall. Particularly on the orders front. I saw they announced today and their order book was up double digits and so forth. So I imagine some of those orders ended up flowing our way. So I think it's really more improving economic situation in the world of industrial automation, coupled by new talent.
It's not really a mix shift in the product line up to sell it.
Operator
And next question is from Sterling Auty with JPMorgan.
Mile -- JPMorgan -- Analyst
This is Mile on for Sterling. I was hoping you could just maybe give more of a demand breakdown between CAD, PLM, IoT and AR? And then are there any vertical end markets that you aren't seeing a bounce back in demand yet as the economy is reopening?
James Heppelmann -- President and Chief Executive Officer
Okay. The first part of your question was breakdown demand between Creo and Windchill? Did I get that right? The whole portfolio? Well, I think the demand sort of mirrors the growth rates. As you might expect, some of the products with the highest growth rate, of course, in order to sustain those growth rates, they have the highest bookings. And in some cases, higher churn as well with newer technologies and so forth. And then when you get to a product like Creo, churn is very low. So we can build a growth business of less aggressive bookings coming in the top. So I would say, yes, demand is strongest for Vuforia and Onshape. At the next level, it's really ThingWorx. And then below that, PLM and below that CAD, just in terms of demand.
But it's again a function of the maturity of these products. It's a function of the growth rate of the markets, which is sort of a function of the maturity of the markets and so forth. Hopefully, that hits your question. I guess it was the second part, I mean.
Operator
And for our last question, we have Jason Celino with KeyBanc Capital.
Jason Celino -- KeyBanc Capital -- Analyst
PLM, very helpful slide, as always, it's been quite strong for a couple of quarters now, but maybe taking a step down in terms of the strength, customer size 
icant do you anticipate the 5G rollout could be to overall ThingWorx adoption in the near term?
James Heppelmann -- President and Chief Executive Officer
Well, I think it's very helpful. It's 1 more reason why industrial companies should go back into their factories and look to make changes. If somebody's going to put in 5G, they're going to put in an application like ThingWorx at the same time because if you suddenly have all this access to data and mobility and high speed connectivity, what are you going to do with all the data? And that's really where ThingWorx and ultimately, Vuforia and products like that fit in. So I think 5G is helpful. It's a tailwind.
We've been building a decent business without 5G, but 5G is certainly in the category of nice tailwind more so than anything else.
Operator
And your next question is from Adam Borg with Stifel.
Adam Borg -- Stifel -- Analyst
Maybe for Jim, just on Rockwell, it was great to see the strength in the quarter on the partnership. And I was just curious, it's always been a couple of quarters since that new extended agreement that you guys have had, expanding beyond IoT. And I'm just curious, was this strength that you've seen, just focused on the IoT and AR side? Or was there any early green shoots around Rockwell being able to sell Windchill and Onshape?
James Heppelmann -- President and Chief Executive Officer
 No. I mean, honestly, and I would characterize it as IoT and AR. Rockwell, and I think I was transparent on this. That new agreement gave Rockwell the right to sell more products because sometimes they come across those opportunities. But it wasn't really changing the center of gravity of the partnership. I think if you look at what's driving a little more momentum with Rockwell, it's 2 things. First of all, Rockwell brought in some new talent. And I'll just say from the sidelines as a partner, these guys are making a difference. They're shaking some things up and really creating some energy. And then the second thing is Rockwell had a good quarter overall. Particularly on the orders front. I saw they announced today and their order book was up double digits and so forth. So I imagine some of those orders ended up flowing our way. So I think it's really more improving economic situation in the world of industrial automation, coupled by new talent.
It's not really a mix shift in the product line up to sell it.
Operator
And next question is from Sterling Auty with JPMorgan.
Mile -- JPMorgan -- Analyst
This is Mile on for Sterling. I was hoping you could just maybe give more of a demand breakdown between CAD, PLM, IoT and AR? And then are there any vertical end markets that you aren't seeing a bounce back in demand yet as the economy is reopening?
James Heppelmann -- President and Chief Executive Officer
Okay. The first part of your question was breakdown demand between Creo and Windchill? Did I get that right? The whole portfolio? Well, I think the demand sort of mirrors the growth rates. As you might expect, some of the products with the highest growth rate, of course, in order to sustain those growth rates, they have the highest bookings. And in some cases, higher churn as well with newer technologies and so forth. And then when you get to a product like Creo, churn is very low. So we can build a growth business of less aggressive bookings coming in the top. So I would say, yes, demand is strongest for Vuforia and Onshape. At the next level, it's really ThingWorx. And then below that, PLM and below that CAD, just in terms of demand.
 But it's again a function of the maturity of these products. It's a function of the growth rate of the markets, which is sort of a function of the maturity of the markets and so forth. Hopefully, that hits your question. I guess it was the second part, I mean.
Operator
And for our last question, we have Jason Celino with KeyBanc Capital.
Jason Celino -- KeyBanc Capital -- Analyst
PLM, very helpful slide, as always, it's been quite strong for a couple of quarters now, but maybe taking a step down in terms of the strength, customer size 