What is the expected revenue growth rate for the company in the next quarter?
an you maybe help us to understand how fast do you think the new functionalities will be implemented in TWS? Are you seeing any major customers stop to -- start to integrate more complex technologies in this year's models or maybe are they start talking about more features for future product roadmaps?
Gideon Wertheizer -- Chief Executive Officer
Usually, in connectivity, it takes about one-year design cycle and depending when we do the license, I believe, so obviously, you'll start seeing the second half of [Indecipherable] the next Christmas season, you start to see this product in the market.
Martin Yang -- Oppenheimer -- Analyst
Got it. My final question is on Wi-Fi 6. Based on your current customer engagement, what are the new functionalities are you seeing in end product that is realized by Wi-Fi 6, which is not available in previous generations of products?
Yaniv Arieli -- Chief Financial Officer
Wi-Fi 6 is a new standard for connectivity, Wi-Fi 6 is even the latest one. And the -- our business is really is to enable customer to grow fast in the customer end market and what we see in terms of customer going into new market is access point, Wi-Fi access point and all sort of IoT devices starting from the TV, smart speaker, all sort of wearable devices and even automotive to do the Wi-Fi in the car -- in the cabin itself. So those are the customers, these customers are usually customers that are not familiar with connectivity and would believe if somebody expert or specialized to provide them these total solution compliant with the standard interoperable wearable device. That's something that we -- CEVA is the only today IP company that -- the only go-to guide today in the IP space, if you're looking for IP, I don't have any other one that is closable and competence with us. That's the reason that we see all this.
Martin Yang -- Oppenheimer -- Analyst
Got it. Thanks.
Yaniv Arieli -- Chief Financial Officer
Thank you.
Operator
This will conclude our question-and-answer session. I'd like to turn the conference back over to Richard Kingston for any closing remarks.
Richard Kingston -- Vice President of Market Intelligence, Investor and Public relations
Great. Thank you. Thank you all for joining us today and for your continued interest in CEVA. As a reminder, the prepared remarks for this conference call are filed as an exhibit to the current report on Form 8-K and accessible through the Investors section of our website. With regards to upcoming conferences and events we will be attending, we have the following virtual conferences upcoming. The Susquehanna 10 Annual Technology Conference, March 9 to 11 and the Roth Virtual conference from March 15 to 17. Further information on these events and all events that we will participate in can be found on the Investors section of our website. Thank you and goodbye.
Operator
[Operator Closing Remarks]
Duration: 63 minutes
Call participants:
Richard Kingston -- Vice President of Market Intelligence, Investor and Public relations
Gideon Wertheizer -- Chief Executive Officer
Yaniv Arieli -- Chief Financial Officer
Matt Ramsay -- Cowen -- Analyst
Suji Desilva -- Roth Capital -- Analyst
Tavy Rosner -- Barclays -- Analyst
David O'Connor -- Exane BNP Paribas -- Analyst
Martin Yang -- Oppenheimer -- Analyst
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an you maybe help us to understand how fast do you think the new functionalities will be implemented in TWS? Are you seeing any major customers stop to -- start to integrate more complex technologies in this year's models or maybe are they start talking about more features for future product roadmaps?
Gideon Wertheizer -- Chief Executive Officer
Usually, in connectivity, it takes about one-year design cycle and depending when we do the license, I believe, so obviously, you'll start seeing the second half of [Indecipherable] the next Christmas season, you start to see this product in the market.
Martin Yang -- Oppenheimer -- Analyst
Got it. My final question is on Wi-Fi 6. Based on your current customer engagement, what are the new functionalities are you seeing in end product that is realized by Wi-Fi 6, which is not available in previous generations of products?
Yaniv Arieli -- Chief Financial Officer
Wi-Fi 6 is a new standard for connectivity, Wi-Fi 6 is even the latest one. And the -- our business is really is to enable customer to grow fast in the customer end market and what we see in terms of customer going into new market is access point, Wi-Fi access point and all sort of IoT devices starting from the TV, smart speaker, all sort of wearable devices and even automotive to do the Wi-Fi in the car -- in the cabin itself. So those are the customers, these customers are usually customers that are not familiar with connectivity and would believe if somebody expert or specialized to provide them these total solution compliant with the standard interoperable wearable device. That's something that we -- CEVA is the only today IP company that -- the only go-to guide today in the IP space, if you're looking for IP, I don't have any other one that is closable and competence with us. That's the reason that we see all this.
Martin Yang -- Oppenheimer -- Analyst
Got it. Thanks.
Yaniv Arieli -- Chief Financial Officer
Thank you.
Operator
This will conclude our question-and-answer session. I'd like to turn the conference back over to Richard Kingston for any closing remarks.
Richard Kingston -- Vice President of Market Intelligence, Investor and Public relations
 Great. Thank you. Thank you all for joining us today and for your continued interest in CEVA. As a reminder, the prepared remarks for this conference call are filed as an exhibit to the current report on Form 8-K and accessible through the Investors section of our website. With regards to upcoming conferences and events we will be attending, we have the following virtual conferences upcoming. The Susquehanna 10 Annual Technology Conference, March 9 to 11 and the Roth Virtual conference from March 15 to 17. Further information on these events and all events that we will participate in can be found on the Investors section of our website. Thank you and goodbye.
Operator
[Operator Closing Remarks]
Duration: 63 minutes
Call participants:
Richard Kingston -- Vice President of Market Intelligence, Investor and Public relations
Gideon Wertheizer -- Chief Executive Officer
Yaniv Arieli -- Chief Financial Officer
Matt Ramsay -- Cowen -- Analyst
Suji Desilva -- Roth Capital -- Analyst
Tavy Rosner -- Barclays -- Analyst
David O'Connor -- Exane BNP Paribas -- Analyst
Martin Yang -- Oppenheimer -- Analyst
More CEVA analysis
All earnings call transcripts




