What was the total revenue for NetEase's online gaming business in 2020-Q1 
game development is tilted toward mobile games. So launch of new PC games will be opportunistic. We do not have a regular agenda like we regularly launch new mobile games. So that's to your first question.
Second question, Harry Potter. We are very excited about Harry Potter. It is a strong IP globally and we are confident in our R&D ability to convert this IP into an exciting game title. I think it's too early to predict about the situation on regulatory approval in China. And when it comes to the stage when the game is ready for launch, whether we will do a global simultaneous launch or whether we will do overseas launch first followed by domestic upon the approval, both are possibilities and we will decide that later when the game is more advanced.
Natalie Wu -- China International Capital Corporation -- Analyst
Got it. Thank you.
Operator
We will take our next question from Shi Jialong from Nomura. Your line is open, please go ahead.
Shi Jialong -- Nomura -- Analyst
Yes, good morning management. Thanks for taking my questions. First of all, congratulations on a very solid quarter. [Foreign Speech]
I have two questions. First question is about NetEase online gaming business. Just wondering how much of NetEase online gaming revenue was contributed by overseas market in 1Q? My second question is about NetEase music business, according to various media reports, it seems to me NetEase music has accelerated the purchase of licensed content since this year, including the recent licensing agreement with top global record labels as well as the exclusive purchase of some of the highly rated music shows. I was just wondering why it seems NetEase music became more aggressive on content purchase? Thanks.
William Ding -- Chief Executive Officer
[Foreign Speech]
Charles Zhaoxuan Yang -- Chief Financial Officer
Jialong, first question. Overseas, first quarter our overseas revenue accounts for slightly more than 10% of our total game revenue, consistent with our level of last year, but we are very confident to continue to grow and even very strongly to grow this revenue contribution from the overseas game market in the next three years to five years.
William Ding -- Chief Executive Officer
[Foreign Speech]
Charles Zhaoxuan Yang -- Chief Financial Officer
I'll provide a quick translation of William's remarks. So first of all our dedication to support and promote independent musicians and native IPs are not mutually exclusive with our deep respect and open minded, strong collaboration with music label companies. In fact, in the past, there are obstacles in the industry preventing us from purchasing music content and music IPs directly from label companies. We are very, very active and indeed a collaboration with all these highly regarded label companies in an effort to acquire music IPs, content copyright. And will utilize our efficiency and our massive user scale of the NetEase Cloud Music to distribute their music content to a group of music enthusiast lovers. And we also want to reiterate that we hope that the whole industry in China and all the players in China can spend more focus, effort and resources into promoting native IP, organic music from independent musicians because I think it is going to be a much bigger ambition for the entire industry to see the rising of Chinese music, Chinese musicians as a whole to play a much bigger role on the global audience, on the global stage.
Operator
Okay. We will take our next question from the line of Eddie Leung from Bank of America Merrill Lynch.
Eddie Leung -- Bank of America Merrill Lynch -- Analyst
Good morning. [Foreign Speech] So my question is about the new game launch. Historically, when we have a big year of a lot of new games to be launched, typically the marketing spending ratio would go up. So just wondering what could be the pattern this year? And whether there would be different ways to promote new games? Thank you.
Charles Zhaoxuan Yang -- Chief Financial Officer
Okay. Yes. Eddie, your question is -- OK. Eddie, your question is on our outlook of marketing expenses. I want 
game development is tilted toward mobile games. So launch of new PC games will be opportunistic. We do not have a regular agenda like we regularly launch new mobile games. So that's to your first question.
Second question, Harry Potter. We are very excited about Harry Potter. It is a strong IP globally and we are confident in our R&D ability to convert this IP into an exciting game title. I think it's too early to predict about the situation on regulatory approval in China. And when it comes to the stage when the game is ready for launch, whether we will do a global simultaneous launch or whether we will do overseas launch first followed by domestic upon the approval, both are possibilities and we will decide that later when the game is more advanced.
Natalie Wu -- China International Capital Corporation -- Analyst
Got it. Thank you.
Operator
We will take our next question from Shi Jialong from Nomura. Your line is open, please go ahead.
Shi Jialong -- Nomura -- Analyst
Yes, good morning management. Thanks for taking my questions. First of all, congratulations on a very solid quarter. [Foreign Speech]
I have two questions. First question is about NetEase online gaming business. Just wondering how much of NetEase online gaming revenue was contributed by overseas market in 1Q? My second question is about NetEase music business, according to various media reports, it seems to me NetEase music has accelerated the purchase of licensed content since this year, including the recent licensing agreement with top global record labels as well as the exclusive purchase of some of the highly rated music shows. I was just wondering why it seems NetEase music became more aggressive on content purchase? Thanks.
William Ding -- Chief Executive Officer
[Foreign Speech]
Charles Zhaoxuan Yang -- Chief Financial Officer
Jialong, first question. Overseas, first quarter our overseas revenue accounts for slightly more than 10% of our total game revenue, consistent with our level of last year, but we are very confident to continue to grow and even very strongly to grow this revenue contribution from the overseas game market in the next three years to five years.
William Ding -- Chief Executive Officer
[Foreign Speech]
Charles Zhaoxuan Yang -- Chief Financial Officer
 I'll provide a quick translation of William's remarks. So first of all our dedication to support and promote independent musicians and native IPs are not mutually exclusive with our deep respect and open minded, strong collaboration with music label companies. In fact, in the past, there are obstacles in the industry preventing us from purchasing music content and music IPs directly from label companies. We are very, very active and indeed a collaboration with all these highly regarded label companies in an effort to acquire music IPs, content copyright. And will utilize our efficiency and our massive user scale of the NetEase Cloud Music to distribute their music content to a group of music enthusiast lovers. And we also want to reiterate that we hope that the whole industry in China and all the players in China can spend more focus, effort and resources into promoting native IP, organic music from independent musicians because I think it is going to be a much bigger ambition for the entire industry to see the rising of Chinese music, Chinese musicians as a whole to play a much bigger role on the global audience, on the global stage.
Operator
Okay. We will take our next question from the line of Eddie Leung from Bank of America Merrill Lynch.
Eddie Leung -- Bank of America Merrill Lynch -- Analyst
Good morning. [Foreign Speech] So my question is about the new game launch. Historically, when we have a big year of a lot of new games to be launched, typically the marketing spending ratio would go up. So just wondering what could be the pattern this year? And whether there would be different ways to promote new games? Thank you.
Charles Zhaoxuan Yang -- Chief Financial Officer
Okay. Yes. Eddie, your question is -- OK. Eddie, your question is on our outlook of marketing expenses. I want 