What was the number of net adds delivered by TMUS in Q4 2021 compared to Verizon's total net adds in the past three years plus 
izon's fixed wireless broadband product.
And if so, how does your message around 5G resonate against their $30 pricing?
Mike Sievert -- President and Chief Executive Officer
Terrific. OK. First to Peter.
Peter Osvaldik -- Chief Financial Officer
Yes, absolutely. And look, Jonathan, I think the important thing is, at some point, this industry will probably normalize more to pre-pandemic levels, right? No doubt about it that it will happen at some point. It might come in ebbs and flows. The most important thing is in what we provided you from a net add guidance and what we, of course, delivered in 2021 that you have to ask yourself is, who really has a clearly articulated strategy backed up with proof points in terms of how they're going to generate their growth.
And that's why we're so excited about the guide that we gave you because of all the underpenetrated opportunities that we have, smaller markets and rural areas, you just heard Mike Katz talk about enterprise and government, of course, what we have in terms of high-speed internet, and we're going into all of these areas while we're building a completely differentiated network that is going to stay ahead. And that's going to fuel the opportunity to bring the best product and the best value and fuel the growth that we're seeing and the momentum and the stats that you've heard, whether it's from smaller markets and rural areas that are generating that account growth. We're just tremendously excited about it. And so, despite what the industry does in 2022, we feel very confident in the guide that we gave because of, again, the product differentiation on the network and our ability and traction and growth opportunities in these underrepresented areas.
Mike Sievert -- President and Chief Executive Officer
Yes. And on mobile broadband or fixed wireless, no, we're not really running into that. But remember, we're just operating at a different scale. So, in Q4, we delivered more net adds than Verizon has delivered in the entire time frame they've been swinging the bat on fixed wireless, three years-plus.
So, we're operating at completely different scales. And you have to remember that while they're starting with mid-band 5G, they're starting with a very small amount of geographic coverage and concentrating POPs in urban areas where it's easiest to do deployment. We know. We started planning our mid-band 5G in 2018 with permitting and licensing and started rolling it out in earnest over two years ago so -- or about two years ago.
So, we know that that's a different opportunity. So, we're not really running into them much. As to their pricing, it's interesting. We'll have to see where that goes.
I'll tell you this, the response we're getting to our offers is phenomenal. The idea of being able to have a product with massive capacity and mainstream usage across vast swaths of this country for $50.00, including all taxes and fees and no promotional gotchas like our WIRED into the fine print on that Verizon offer. That's really cool, and it's resonating, and we're really not out to respond to other people's initiatives. We're out to delight customers with an offer we're proud of.
And the thing that I think they will see is that it's backed by this massive capacity network. And others -- it just kind of shows the time-to-market advantage. Others do have massive capacity in a few places with millimeter wave, but there are also demonstrated issues there with self-install and other complications. And so, we feel like we've got the right sweet spot, and we're just, heads down, executing our strategy and really not worrying about all the noise.
Jonathan Chaplin -- New Street Research -- Analyst
Great. Thanks, guys.
Operator
We'll move next to Simon Flannery of Morgan Stanley.
Simon Flannery -- Morgan Stanley -- Analyst
Great. Thank you very much. Neville, I wonder if you could just talk a little bit about some of the key priorities for the capex program. I think we were a little bit surprised about last month when the guide -- or in December when the guide went up year over year given 
izon's fixed wireless broadband product.
And if so, how does your message around 5G resonate against their $30 pricing?
Mike Sievert -- President and Chief Executive Officer
Terrific. OK. First to Peter.
Peter Osvaldik -- Chief Financial Officer
Yes, absolutely. And look, Jonathan, I think the important thing is, at some point, this industry will probably normalize more to pre-pandemic levels, right? No doubt about it that it will happen at some point. It might come in ebbs and flows. The most important thing is in what we provided you from a net add guidance and what we, of course, delivered in 2021 that you have to ask yourself is, who really has a clearly articulated strategy backed up with proof points in terms of how they're going to generate their growth.
And that's why we're so excited about the guide that we gave you because of all the underpenetrated opportunities that we have, smaller markets and rural areas, you just heard Mike Katz talk about enterprise and government, of course, what we have in terms of high-speed internet, and we're going into all of these areas while we're building a completely differentiated network that is going to stay ahead. And that's going to fuel the opportunity to bring the best product and the best value and fuel the growth that we're seeing and the momentum and the stats that you've heard, whether it's from smaller markets and rural areas that are generating that account growth. We're just tremendously excited about it. And so, despite what the industry does in 2022, we feel very confident in the guide that we gave because of, again, the product differentiation on the network and our ability and traction and growth opportunities in these underrepresented areas.
Mike Sievert -- President and Chief Executive Officer
Yes. And on mobile broadband or fixed wireless, no, we're not really running into that. But remember, we're just operating at a different scale. So, in Q4, we delivered more net adds than Verizon has delivered in the entire time frame they've been swinging the bat on fixed wireless, three years-plus.
 So, we're operating at completely different scales. And you have to remember that while they're starting with mid-band 5G, they're starting with a very small amount of geographic coverage and concentrating POPs in urban areas where it's easiest to do deployment. We know. We started planning our mid-band 5G in 2018 with permitting and licensing and started rolling it out in earnest over two years ago so -- or about two years ago.
So, we know that that's a different opportunity. So, we're not really running into them much. As to their pricing, it's interesting. We'll have to see where that goes.
I'll tell you this, the response we're getting to our offers is phenomenal. The idea of being able to have a product with massive capacity and mainstream usage across vast swaths of this country for $50.00, including all taxes and fees and no promotional gotchas like our WIRED into the fine print on that Verizon offer. That's really cool, and it's resonating, and we're really not out to respond to other people's initiatives. We're out to delight customers with an offer we're proud of.
And the thing that I think they will see is that it's backed by this massive capacity network. And others -- it just kind of shows the time-to-market advantage. Others do have massive capacity in a few places with millimeter wave, but there are also demonstrated issues there with self-install and other complications. And so, we feel like we've got the right sweet spot, and we're just, heads down, executing our strategy and really not worrying about all the noise.
Jonathan Chaplin -- New Street Research -- Analyst
Great. Thanks, guys.
Operator
We'll move next to Simon Flannery of Morgan Stanley.
Simon Flannery -- Morgan Stanley -- Analyst
Great. Thank you very much. Neville, I wonder if you could just talk a little bit about some of the key priorities for the capex program. I think we were a little bit surprised about last month when the guide -- or in December when the guide went up year over year given 