What is the percentage of OnZoom's beta stage customers who are enterprise customers
ou.
Operator
Next question is from Sterling Auty with J.P. Morgan.
Sterling Auty -- J.P. Morgan -- Analyst
Yeah. Thanks. Hi, guys. So were you successful in rolling out all of the countries that you wanted to for Zoom Phone during calendar 2020? What's the plan for 2021? And can you eliminate the need for the bring-your-own-carrier program that you launched with?
Eric Yuan -- Founder and Chief Executive Officer
Yeah. So first of all, if you look at our international penetration, it consists of 42 countries if you look at our Zoom Phone and the service. I think look at our phone -- the growth, 40% are from the up-market. 60% are from SMB market.
If you talk about up-market, I think more and more opportunities will come from international customers. The reason why, when we started, right, we lead the folks on North American market since last calendar year. As we started rolling out to more and more international customers, I think the international penetration, I think will be the catalyst for our future Zoom Phone growth.
Sterling Auty -- J.P. Morgan -- Analyst
Got it. Thank you.
Operator
Our next question is from Meta Marshall with Morgan Stanley.
Meta Marshall -- Morgan Stanley -- Analyst
Great. Thanks. As you think about leveraging your platform, digital events is something you talked about at Zoomtopia with OnZoom as another kind of natural adjacency. Any traction here to call out on OnZoom? Or just how do you think about kind of finding other use cases or platforms for video usage?
Eric Yuan -- Founder and Chief Executive Officer
Yeah. Kelly, feel free to chime in. Actually, in terms of OnZoom, we launched OnZoom on-prem last October at our Zoom annual user conference. But now, it's in the beta stage now, right? And based on our talk with those early adopters and also based on the progress, we think OnZoom is not only designed for the normal workers for [Inaudible] consumer, right, to learn yoga class.
And also another part of OnZoom is about the overall business customer -- enterprise customer online virtual event. Like this year at Zoomtopia, we hold that event completely on Zoom platform. Essentially, OnZoom two parts: consumer-driven OnZoom to allow the knowledge workers to make a living, to sell a yoga class, teaching anything online over Zoom platform; and also, we are beginning to expand our webinar platform to be an end-to-end corporate virtual event platform. That market also has huge growth opportunity.
Meta Marshall -- Morgan Stanley -- Analyst
Great. Thanks, guys.
Eric Yuan -- Founder and Chief Executive Officer
Thank you.
Operator
Our next question is from Philip Winslow with Wells Fargo.
Philip Winslow -- Wells Fargo Securities -- Analyst
Hey, guys. Thanks for taking my question. I also just wanted to dig in on Zoom Phone. One of the things that jumped out at me was the 18 customers with more than 10,000 seats.
I was wondering, is there any sort of, I guess, cohort so to speak, what you're seeing here? Are these larger customers from a particular industry? Is their workforce more distributed than others? I mean, anything that you comment on and sort of how -- sort of what the type of customer profile is for Zoom Phone, especially with those bigger transactions and how you think about that going forward.
Kelly Steckelberg -- Chief Financial Officer
I think the great news, Phil, is that it's actually spread across all industries. You saw those names that we talked about, right? We had a university, we had an entertainment organization and a technology company. And I think the success of Zoom Phone from the very beginning is it's really appealed well to small and large enterprises alike and across all industries. And the reason that we win, right, is based on, as Eric mentioned, the trust that they already have in us, as well as the usability and the total cost of ownership, which plays well across all industries.
Eric Yuan -- Founder and Chief Executive Officer
Yes.
Philip Winslow -- Wells Fargo Securities -- Analyst
Got it. And then just a follow-up on that, theoretically, as companies are ramping up to 
ou.
Operator
Next question is from Sterling Auty with J.P. Morgan.
Sterling Auty -- J.P. Morgan -- Analyst
Yeah. Thanks. Hi, guys. So were you successful in rolling out all of the countries that you wanted to for Zoom Phone during calendar 2020? What's the plan for 2021? And can you eliminate the need for the bring-your-own-carrier program that you launched with?
Eric Yuan -- Founder and Chief Executive Officer
Yeah. So first of all, if you look at our international penetration, it consists of 42 countries if you look at our Zoom Phone and the service. I think look at our phone -- the growth, 40% are from the up-market. 60% are from SMB market.
If you talk about up-market, I think more and more opportunities will come from international customers. The reason why, when we started, right, we lead the folks on North American market since last calendar year. As we started rolling out to more and more international customers, I think the international penetration, I think will be the catalyst for our future Zoom Phone growth.
Sterling Auty -- J.P. Morgan -- Analyst
Got it. Thank you.
Operator
Our next question is from Meta Marshall with Morgan Stanley.
Meta Marshall -- Morgan Stanley -- Analyst
Great. Thanks. As you think about leveraging your platform, digital events is something you talked about at Zoomtopia with OnZoom as another kind of natural adjacency. Any traction here to call out on OnZoom? Or just how do you think about kind of finding other use cases or platforms for video usage?
Eric Yuan -- Founder and Chief Executive Officer
Yeah. Kelly, feel free to chime in. Actually, in terms of OnZoom, we launched OnZoom on-prem last October at our Zoom annual user conference. But now, it's in the beta stage now, right? And based on our talk with those early adopters and also based on the progress, we think OnZoom is not only designed for the normal workers for [Inaudible] consumer, right, to learn yoga class.
 And also another part of OnZoom is about the overall business customer -- enterprise customer online virtual event. Like this year at Zoomtopia, we hold that event completely on Zoom platform. Essentially, OnZoom two parts: consumer-driven OnZoom to allow the knowledge workers to make a living, to sell a yoga class, teaching anything online over Zoom platform; and also, we are beginning to expand our webinar platform to be an end-to-end corporate virtual event platform. That market also has huge growth opportunity.
Meta Marshall -- Morgan Stanley -- Analyst
Great. Thanks, guys.
Eric Yuan -- Founder and Chief Executive Officer
Thank you.
Operator
Our next question is from Philip Winslow with Wells Fargo.
Philip Winslow -- Wells Fargo Securities -- Analyst
Hey, guys. Thanks for taking my question. I also just wanted to dig in on Zoom Phone. One of the things that jumped out at me was the 18 customers with more than 10,000 seats.
I was wondering, is there any sort of, I guess, cohort so to speak, what you're seeing here? Are these larger customers from a particular industry? Is their workforce more distributed than others? I mean, anything that you comment on and sort of how -- sort of what the type of customer profile is for Zoom Phone, especially with those bigger transactions and how you think about that going forward.
Kelly Steckelberg -- Chief Financial Officer
I think the great news, Phil, is that it's actually spread across all industries. You saw those names that we talked about, right? We had a university, we had an entertainment organization and a technology company. And I think the success of Zoom Phone from the very beginning is it's really appealed well to small and large enterprises alike and across all industries. And the reason that we win, right, is based on, as Eric mentioned, the trust that they already have in us, as well as the usability and the total cost of ownership, which plays well across all industries.
Eric Yuan -- Founder and Chief Executive Officer
Yes.
Philip Winslow -- Wells Fargo Securities -- Analyst
Got it. And then just a follow-up on that, theoretically, as companies are ramping up to 