What was the company's net new unit growth rate for all brands in the quarter
e bigger than expected. I don't know the long-term trajectory there. You would think at some point in the long term, China will rebound and that business should see growth.
But I'm sure the timing on that is uncertain. If you think about other puts and takes, I think emerging market strength. If you look at our 18% same-store sales growth in emerging markets, that's a great sign of recovery and a big important part of our business. So that's a place where you might see upside.
Of course, on the flip side, we'll continue to navigate the really dynamic environment around inflation, pricing and how those are playing out in each of our markets around the globe. Right now, we think we're dealing with those incredibly well. Our scale gives us advantage and gives our franchisees advantage in dealing with those. But -- a very dynamic environment, but we feel really good about the overall profit engine of the business.
Jodi Dyer -- Vice President, Investor Relations
Operator. We have time for one more question this morning.
David Tarantino -- Robert W. Baird and Company -- Analyst
Thank you.
Operator
Our final question this morning is from Brian Mullan of Deutsche Bank. Your line is now open. Please go ahead.
Brian Mullan -- Deutsche Bank -- Analyst
Thank you. Just kind of a big picture question, but do you see any potential one day for a cross-brand loyalty program at Yum!? Is that something that you think could potentially work in the quick service restaurant industry in the U.S.? Or conversely, are there some reasons why that wouldn't work or wouldn't be a good idea maybe from a consumer perspective or a franchisee perspective?
Chris Turner -- Chief Financial Officer
Yes. So Brian, good question. Loyalty is becoming an increasingly important part of our business, increasingly important part of our digital experience that we provide to customers. More than half of our restaurants around the globe are part of a loyalty program.
Taco Bell in the U.S. is a great example of how we're driving excitement through loyalty. That's what we did with the Taco Lover's Pass. And that helps to drive app downloads and people signing up into the program, and we continue to see significant growth in membership in that program.
Pizza Hut obviously in the U.S. has a large and very impactful loyalty program. And KFC has great loyalty programs in a number of markets around the globe. So we're going to continue to focus on that, implementing it in markets where it makes sense.
Interesting question. Obviously, we thought about it in terms of cross-brand loyalty. Right now, we're focused on maximizing the value of our brand-focused loyalty programs. But obviously, as our data and analytics capabilities continue to evolve, all sorts of possibilities are out there in the future.
But for the time being, we'll remain focused on brand-specific loyalty programs.
David Gibbs -- Chief Executive Officer
So thank you, everybody. I appreciate your time. Just to wrap up, it was another strong quarter obviously with good top line sales growth, all brands growing. The development numbers, obviously, we continue to set records, which we're very proud of.
And that's widespread, right? All of our brands grew at least 5% on a net new unit basis in the quarter. Another digital sales record, which we keep saying on every call and we just keep on delivering on. And then this time, we passed that important milestone of 40% digital mix. And I just think, in total, the quarter represents our brands all around the world are healthy and can perform in any environment.
This is certainly one of the most challenging ones we've ever had to deal with, proving the resiliency of our business model. Thank you for your time.
Operator
[Operator signoff]
Duration: 55 minutes
Call participants:
Jodi Dyer -- Vice President, Investor Relations
David Gibbs -- Chief Executive Officer
Chris Turner -- Chief Financial Officer
Dennis Geiger -- UBS -- Analyst
John Glass -- Morgan Stanley -- Analyst
Jon Tower -- Citi -- Analyst
David Palmer -- Evercore ISI -- Analyst
John Ivankoe -- JPMorgan Chase a
e bigger than expected. I don't know the long-term trajectory there. You would think at some point in the long term, China will rebound and that business should see growth.
But I'm sure the timing on that is uncertain. If you think about other puts and takes, I think emerging market strength. If you look at our 18% same-store sales growth in emerging markets, that's a great sign of recovery and a big important part of our business. So that's a place where you might see upside.
Of course, on the flip side, we'll continue to navigate the really dynamic environment around inflation, pricing and how those are playing out in each of our markets around the globe. Right now, we think we're dealing with those incredibly well. Our scale gives us advantage and gives our franchisees advantage in dealing with those. But -- a very dynamic environment, but we feel really good about the overall profit engine of the business.
Jodi Dyer -- Vice President, Investor Relations
Operator. We have time for one more question this morning.
David Tarantino -- Robert W. Baird and Company -- Analyst
Thank you.
Operator
Our final question this morning is from Brian Mullan of Deutsche Bank. Your line is now open. Please go ahead.
Brian Mullan -- Deutsche Bank -- Analyst
Thank you. Just kind of a big picture question, but do you see any potential one day for a cross-brand loyalty program at Yum!? Is that something that you think could potentially work in the quick service restaurant industry in the U.S.? Or conversely, are there some reasons why that wouldn't work or wouldn't be a good idea maybe from a consumer perspective or a franchisee perspective?
Chris Turner -- Chief Financial Officer
Yes. So Brian, good question. Loyalty is becoming an increasingly important part of our business, increasingly important part of our digital experience that we provide to customers. More than half of our restaurants around the globe are part of a loyalty program.
Taco Bell in the U.S. is a great example of how we're driving excitement through loyalty. That's what we did with the Taco Lover's Pass. And that helps to drive app downloads and people signing up into the program, and we continue to see significant growth in membership in that program.
 Pizza Hut obviously in the U.S. has a large and very impactful loyalty program. And KFC has great loyalty programs in a number of markets around the globe. So we're going to continue to focus on that, implementing it in markets where it makes sense.
Interesting question. Obviously, we thought about it in terms of cross-brand loyalty. Right now, we're focused on maximizing the value of our brand-focused loyalty programs. But obviously, as our data and analytics capabilities continue to evolve, all sorts of possibilities are out there in the future.
But for the time being, we'll remain focused on brand-specific loyalty programs.
David Gibbs -- Chief Executive Officer
So thank you, everybody. I appreciate your time. Just to wrap up, it was another strong quarter obviously with good top line sales growth, all brands growing. The development numbers, obviously, we continue to set records, which we're very proud of.
And that's widespread, right? All of our brands grew at least 5% on a net new unit basis in the quarter. Another digital sales record, which we keep saying on every call and we just keep on delivering on. And then this time, we passed that important milestone of 40% digital mix. And I just think, in total, the quarter represents our brands all around the world are healthy and can perform in any environment.
This is certainly one of the most challenging ones we've ever had to deal with, proving the resiliency of our business model. Thank you for your time.
Operator
[Operator signoff]
Duration: 55 minutes
Call participants:
Jodi Dyer -- Vice President, Investor Relations
David Gibbs -- Chief Executive Officer
Chris Turner -- Chief Financial Officer
Dennis Geiger -- UBS -- Analyst
John Glass -- Morgan Stanley -- Analyst
Jon Tower -- Citi -- Analyst
David Palmer -- Evercore ISI -- Analyst
John Ivankoe -- JPMorgan Chase a