What is the expected revenue for Thighstop in the third quarter
d like that might be in Asia or other regions. Could you just expand on that, given how important the global development is to your long-term story?
Charles R. Morrison -- Chairman, President & CEO
Well, I think I would call out two specific areas, although we're seeing interest all over the world. Asia certainly is a market that has a great opportunity for us. We've talked about our desire to expand in China long term. That doesn't happen overnight as we all know. So it's going to take us some time. But the other part is Western Europe. We really believe what we've learned already with our market entries in France and the U.K. is that we have a great opportunity to expand this brand. Those are markets that we can offer a premium price with a heavy digital focus. And I think the focus on digital from the expansion through the pandemic is going to be to our benefit long term in a lot of those markets. And then obviously, we announced that we signed a deal in Canada for 100 locations that will start in Toronto, another city that fits the model perfectly.
So we're continuing to engage with the leads and hope to -- the biggest challenge if there is an obstacle is just reopening these markets and getting people back. It's not like the U.S. right now. And so there is a lag but once that lag is addressed, I think you'll see we continue to expand quickly.
Brian Michael Vaccaro -- Raymond James & Associates, Inc. -- VP
All right. That's helpful. And then the follow-up, can you just expand a little on how Thighstop is performing since its launch about a month ago perhaps you could ballpark weekly sales run rates or when you expect to begin collecting royalties versus that $100 million threshold? And how will you report Thighstop's results starting in the third quarter? Thank you.
Charles R. Morrison -- Chairman, President & CEO
Yes. We historically don't provide specific product reporting or mix reporting. That's just been a staple for us for a long time. I think the key to Thighstop is every order is beneficial to our long-term strategy for our supply chain and making sure that we focus on the whole bird. I think as it relates to the revenue, we're very pleased. It's in line with where we expected the product to be in a very narrow focused channel through DoorDash. So we expect to bring this back into the Wingstop brand, make it available through our app, and I think that's going to really continue to drive the revenue for Thighstop. But at this point, we're very pleased with where it stands.
Brian Michael Vaccaro -- Raymond James & Associates, Inc. -- VP
Thank you.
Operator
The next question will come from Jake Bartlett with Truist Securities. Please go ahead.
Jake Rowland Bartlett -- Truist Securities, Inc. -- VP
Thank you for taking my question. My question was about the company-owned development in New York City. I believe you mentioned that there's 25 trade areas that you've identified. And just to clarify, that would imply 25 openings. Just want to make sure that is the case, including ghost and retail stores? And then also, I know it's -- I know you haven't opened any yet, but -- any idea on what that does to the margins? If that's the kind of addition, certainly, it's going to have a big impact on the company sales and company margins. Given the high margins, it seems like you're going to get at the ghost kitchens. How much should this kind of change just the restaurant level margin profile of the company in the next year or 2?
Charles R. Morrison -- Chairman, President & CEO
So the answer to the first question is yes, those 25 are anticipated to be 25 openings and we'll get them open as fast as we can. And I think as it relates to the margin structure, it certainly has the potential to be accretive and supportive of higher margins for the company-owned operations. We have already 30-plus company-owned restaurants out there, and they're very strong volumes with a lot of leverage through the P&L. So I wouldn't look to a meaningful change in that for some time in terms of the overall margin structure. But yes, they do have 
d like that might be in Asia or other regions. Could you just expand on that, given how important the global development is to your long-term story?
Charles R. Morrison -- Chairman, President & CEO
Well, I think I would call out two specific areas, although we're seeing interest all over the world. Asia certainly is a market that has a great opportunity for us. We've talked about our desire to expand in China long term. That doesn't happen overnight as we all know. So it's going to take us some time. But the other part is Western Europe. We really believe what we've learned already with our market entries in France and the U.K. is that we have a great opportunity to expand this brand. Those are markets that we can offer a premium price with a heavy digital focus. And I think the focus on digital from the expansion through the pandemic is going to be to our benefit long term in a lot of those markets. And then obviously, we announced that we signed a deal in Canada for 100 locations that will start in Toronto, another city that fits the model perfectly.
So we're continuing to engage with the leads and hope to -- the biggest challenge if there is an obstacle is just reopening these markets and getting people back. It's not like the U.S. right now. And so there is a lag but once that lag is addressed, I think you'll see we continue to expand quickly.
Brian Michael Vaccaro -- Raymond James & Associates, Inc. -- VP
All right. That's helpful. And then the follow-up, can you just expand a little on how Thighstop is performing since its launch about a month ago perhaps you could ballpark weekly sales run rates or when you expect to begin collecting royalties versus that $100 million threshold? And how will you report Thighstop's results starting in the third quarter? Thank you.
Charles R. Morrison -- Chairman, President & CEO
 Yes. We historically don't provide specific product reporting or mix reporting. That's just been a staple for us for a long time. I think the key to Thighstop is every order is beneficial to our long-term strategy for our supply chain and making sure that we focus on the whole bird. I think as it relates to the revenue, we're very pleased. It's in line with where we expected the product to be in a very narrow focused channel through DoorDash. So we expect to bring this back into the Wingstop brand, make it available through our app, and I think that's going to really continue to drive the revenue for Thighstop. But at this point, we're very pleased with where it stands.
Brian Michael Vaccaro -- Raymond James & Associates, Inc. -- VP
Thank you.
Operator
The next question will come from Jake Bartlett with Truist Securities. Please go ahead.
Jake Rowland Bartlett -- Truist Securities, Inc. -- VP
Thank you for taking my question. My question was about the company-owned development in New York City. I believe you mentioned that there's 25 trade areas that you've identified. And just to clarify, that would imply 25 openings. Just want to make sure that is the case, including ghost and retail stores? And then also, I know it's -- I know you haven't opened any yet, but -- any idea on what that does to the margins? If that's the kind of addition, certainly, it's going to have a big impact on the company sales and company margins. Given the high margins, it seems like you're going to get at the ghost kitchens. How much should this kind of change just the restaurant level margin profile of the company in the next year or 2?
Charles R. Morrison -- Chairman, President & CEO
So the answer to the first question is yes, those 25 are anticipated to be 25 openings and we'll get them open as fast as we can. And I think as it relates to the margin structure, it certainly has the potential to be accretive and supportive of higher margins for the company-owned operations. We have already 30-plus company-owned restaurants out there, and they're very strong volumes with a lot of leverage through the P&L. So I wouldn't look to a meaningful change in that for some time in terms of the overall margin structure. But yes, they do have 