What was the average utilization rate for Adler in the quarter 
G. So there is devices and equipment that hasn't even been invented yet. That will be taken advantage of the Internet of Things and a lot of that's going to take place in the lab. So we see this future unfolding of 5G as a balanced business opportunity for us in the lab and in the field. Hopefully that explains it a little bit more clearly.
Scott Schneeberger -- Oppenheimer and Company -- Analyst
That's good. That's helpful. I'd just ask one more and then I'll turn it over. In adware, it sounds like things are going well there. Utilization flattish year-over-year but good rate I believe I saw. Could you speak to industry capacity conditions, because I think that's an interesting dynamic there. And then also how is your visibility across the end markets you serve. If you wouldn't mind going around the hone a little bit on that? Thank you.
Joseph F. Hanna -- President and Chief Executive Officer
Sure. Industry capacity I mean, we're seeing from our competitors that utilization is improving and ours is improving also. It's not where we want it to be at this point but it is improving and we're very happy about that. So we think the demand picture is healthier than it was a year ago and we're very glad to see that.
From a regional perspective, all five of our regions actually grew on a year-over-year basis so we are very happy about that and four of six of the industry verticals that we serve also were growing. And that was really strength -- the strength that we saw there was in oil and gas and both upstream and downstream. So that's kind of a brief recap for you.
Keith E. Pratt -- Executive Vice President and Chief Financial Officer
And Scott, if I could just add while Adler's utilization on average for the quarter was down very slightly, we did have period and utilization that was up nicely compared to a year ago and higher than the average for the quarter. That was at 59.2%.
Scott Schneeberger -- Oppenheimer and Company -- Analyst
Thanks. And then just following up on that. It seems like you guys are quite disciplined on price and the industry is improving there. So going forward, should we look to anticipate all your -- operating metrics aligning in that segment to the positive or is that not something you'd feel comfortable stating at this point?
Joseph F. Hanna -- President and Chief Executive Officer
Yeah. Scott I think that challenge on this business and it's similar to our electronics business with these shorter transactions, shorter rental term transactions a lot can change every few months. So I think you've got a sense of the disciplines that our teams apply in pursuit of the business. But again, we're going to ride the wave of general overall market conditions and competitor behavior and then try and do well in that context. So if the industry is healthy, if the market demand is there, we'll keep working on the things we've been working on, disciplined pricing looking to utilize more of the equipment we already own.
Scott Schneeberger -- Oppenheimer and Company -- Analyst
All right, great. Thanks, Keith appreciate that.
Keith E. Pratt -- Executive Vice President and Chief Financial Officer
Thanks, Scott.
Operator
Our next question comes from the line of Marc Riddick with Sidoti. Your line is now open.
Marc Riddick -- Sidoti & Company -- Analyst
Hi. Good afternoon.
Joseph F. Hanna -- President and Chief Executive Officer
Hi, Marc.
Keith E. Pratt -- Executive Vice President and Chief Financial Officer
Hi, Marc.
Marc Riddick -- Sidoti & Company -- Analyst
I was wondered -- I was wondering if you could spend a little more time on the comments that you made around education and the order patterns being maybe a little head of what you've seen in the past. And why don't if you just sort of give us a little bit more color there. And maybe from a sense of -- was there anything about locales that were a little ahead of where you've seen in the past and maybe what that might do for visibility and how you then make get the benefit from that?
Keith E. Pratt -- Executive Vice President and Chief Financial Officer
Sure. Well f
G. So there is devices and equipment that hasn't even been invented yet. That will be taken advantage of the Internet of Things and a lot of that's going to take place in the lab. So we see this future unfolding of 5G as a balanced business opportunity for us in the lab and in the field. Hopefully that explains it a little bit more clearly.
Scott Schneeberger -- Oppenheimer and Company -- Analyst
That's good. That's helpful. I'd just ask one more and then I'll turn it over. In adware, it sounds like things are going well there. Utilization flattish year-over-year but good rate I believe I saw. Could you speak to industry capacity conditions, because I think that's an interesting dynamic there. And then also how is your visibility across the end markets you serve. If you wouldn't mind going around the hone a little bit on that? Thank you.
Joseph F. Hanna -- President and Chief Executive Officer
Sure. Industry capacity I mean, we're seeing from our competitors that utilization is improving and ours is improving also. It's not where we want it to be at this point but it is improving and we're very happy about that. So we think the demand picture is healthier than it was a year ago and we're very glad to see that.
From a regional perspective, all five of our regions actually grew on a year-over-year basis so we are very happy about that and four of six of the industry verticals that we serve also were growing. And that was really strength -- the strength that we saw there was in oil and gas and both upstream and downstream. So that's kind of a brief recap for you.
Keith E. Pratt -- Executive Vice President and Chief Financial Officer
And Scott, if I could just add while Adler's utilization on average for the quarter was down very slightly, we did have period and utilization that was up nicely compared to a year ago and higher than the average for the quarter. That was at 59.2%.
Scott Schneeberger -- Oppenheimer and Company -- Analyst
Thanks. And then just following up on that. It seems like you guys are quite disciplined on price and the industry is improving there. So going forward, should we look to anticipate all your -- operating metrics aligning in that segment to the positive or is that not something you'd feel comfortable stating at this point?
Joseph F. Hanna -- President and Chief Executive Officer
 Yeah. Scott I think that challenge on this business and it's similar to our electronics business with these shorter transactions, shorter rental term transactions a lot can change every few months. So I think you've got a sense of the disciplines that our teams apply in pursuit of the business. But again, we're going to ride the wave of general overall market conditions and competitor behavior and then try and do well in that context. So if the industry is healthy, if the market demand is there, we'll keep working on the things we've been working on, disciplined pricing looking to utilize more of the equipment we already own.
Scott Schneeberger -- Oppenheimer and Company -- Analyst
All right, great. Thanks, Keith appreciate that.
Keith E. Pratt -- Executive Vice President and Chief Financial Officer
Thanks, Scott.
Operator
Our next question comes from the line of Marc Riddick with Sidoti. Your line is now open.
Marc Riddick -- Sidoti & Company -- Analyst
Hi. Good afternoon.
Joseph F. Hanna -- President and Chief Executive Officer
Hi, Marc.
Keith E. Pratt -- Executive Vice President and Chief Financial Officer
Hi, Marc.
Marc Riddick -- Sidoti & Company -- Analyst
I was wondered -- I was wondering if you could spend a little more time on the comments that you made around education and the order patterns being maybe a little head of what you've seen in the past. And why don't if you just sort of give us a little bit more color there. And maybe from a sense of -- was there anything about locales that were a little ahead of where you've seen in the past and maybe what that might do for visibility and how you then make get the benefit from that?
Keith E. Pratt -- Executive Vice President and Chief Financial Officer
Sure. Well f