What is the estimated percentage of small customers versus larger customers in Enphase's distribution 
rmation technology to look at building out an end-to-end software platform that can significantly improve the customer experience. Everything from generation, from the sales lead all the way through procurement, through installation, commissioning, operations and maintenance, and I think we're going to grow that business both organically and look at growing it inorganically as well.
And yes, absolutely, we are looking at a bunch of different software companies out there that can help us in that endeavor. I think in the long run as well, we have talked about, given as Ensemble transitions into a more sophisticated energy management system, there's a tremendous opportunity to look at companies that are doing some interesting work in forecasting engines and machine learning and AI-type work, managing big data, etc. So all of those are areas that we are exploring the tremendous opportunity as we start bringing all of our new products into the marketplace.
Mark Strouse -- J.P. Morgan -- Analyst
That's it for us. Thanks very much.  
Operator
And our next question comes from the line of Jeff Osborne with Cowen and Company. Your line is now open. 
Jeff Osborne -- Cowen and Company -- Analyst
Just a couple of questions in response to Colin's question. Could you break out, roughly speaking, the mix of small customers versus larger? I would assume it's 70%, 80% smaller through distribution, but I didn't know if you could...
Badri Kothandaraman -- President and Chief Executive Officer
That's close enough. Yes, that's close enough.
Jeff Osborne -- Cowen and Company -- Analyst
OK. And then in terms of the â I know I've asked you this before in past earnings calls, Badri, but the battery piece, a lot of discussion of costs, and certainly, LFP prices have come down. I assume it's still an LFP-based battery. But is that still anticipated to be in line with the corporate average now that you're approaching 40%? Or should we be modeling something less than that as the storage piece ramps up?
Badri Kothandaraman -- President and Chief Executive Officer
Yes. Yes. LFP, yes, in line with 40%.
Jeff Osborne -- Cowen and Company -- Analyst
OK. Good to hear. And then just given the uncertainty in the market, how should we think about share shifts between you and other competitors? Are we at a point in time where people are transitioning from door to door and sitting down at the kitchen table to digital sales where people would want to learn new technologies and potentially replace a different inverter company with yourselves? Or are people still hunkering down with the status quo? I just didn't know if you're seeing over the past, call it, six to eight weeks any inbounds as it relates to people wanting to get trained that maybe you hadn't heard of in the past or were aligned with the competitor.
Badri Kothandaraman -- President and Chief Executive Officer
It's still early days. But the nice things we have seen are our traffic; the leads have increased a lot. We don't do too much of business digitally today, but that is increasing. Our traffic to the online store is increasing.
So that's why I talked about the digital platform. And the digital platform it's not something that we are taking it lightly yet another effort. This is going to be a really powerful platform if we do it right. What does that mean? If you got a homeowner who is coming to you, and you got a lead that is coming to you, and how effectively you transfer that lead to your installer network? Enphase has got an installer network of 500 loyal installers.
They are amazing partners for us. They are why we exist. So imagine, if we generate thousands of leads, maybe it will become tens of thousands of leads, and maybe it will become hundreds of thousands of leads soon, but let's start with thousands of leads. We pass it to our Enphase loyal installer network.
We help the homeowner make a decision there. And then we then create a platform for the homeowner and the installer and Enphase to interact on one platform seamlessly. Then we start to take care of things like all the way from ap
rmation technology to look at building out an end-to-end software platform that can significantly improve the customer experience. Everything from generation, from the sales lead all the way through procurement, through installation, commissioning, operations and maintenance, and I think we're going to grow that business both organically and look at growing it inorganically as well.
And yes, absolutely, we are looking at a bunch of different software companies out there that can help us in that endeavor. I think in the long run as well, we have talked about, given as Ensemble transitions into a more sophisticated energy management system, there's a tremendous opportunity to look at companies that are doing some interesting work in forecasting engines and machine learning and AI-type work, managing big data, etc. So all of those are areas that we are exploring the tremendous opportunity as we start bringing all of our new products into the marketplace.
Mark Strouse -- J.P. Morgan -- Analyst
That's it for us. Thanks very much.  
Operator
And our next question comes from the line of Jeff Osborne with Cowen and Company. Your line is now open. 
Jeff Osborne -- Cowen and Company -- Analyst
Just a couple of questions in response to Colin's question. Could you break out, roughly speaking, the mix of small customers versus larger? I would assume it's 70%, 80% smaller through distribution, but I didn't know if you could...
Badri Kothandaraman -- President and Chief Executive Officer
That's close enough. Yes, that's close enough.
Jeff Osborne -- Cowen and Company -- Analyst
OK. And then in terms of the â I know I've asked you this before in past earnings calls, Badri, but the battery piece, a lot of discussion of costs, and certainly, LFP prices have come down. I assume it's still an LFP-based battery. But is that still anticipated to be in line with the corporate average now that you're approaching 40%? Or should we be modeling something less than that as the storage piece ramps up?
Badri Kothandaraman -- President and Chief Executive Officer
Yes. Yes. LFP, yes, in line with 40%.
Jeff Osborne -- Cowen and Company -- Analyst
 OK. Good to hear. And then just given the uncertainty in the market, how should we think about share shifts between you and other competitors? Are we at a point in time where people are transitioning from door to door and sitting down at the kitchen table to digital sales where people would want to learn new technologies and potentially replace a different inverter company with yourselves? Or are people still hunkering down with the status quo? I just didn't know if you're seeing over the past, call it, six to eight weeks any inbounds as it relates to people wanting to get trained that maybe you hadn't heard of in the past or were aligned with the competitor.
Badri Kothandaraman -- President and Chief Executive Officer
It's still early days. But the nice things we have seen are our traffic; the leads have increased a lot. We don't do too much of business digitally today, but that is increasing. Our traffic to the online store is increasing.
So that's why I talked about the digital platform. And the digital platform it's not something that we are taking it lightly yet another effort. This is going to be a really powerful platform if we do it right. What does that mean? If you got a homeowner who is coming to you, and you got a lead that is coming to you, and how effectively you transfer that lead to your installer network? Enphase has got an installer network of 500 loyal installers.
They are amazing partners for us. They are why we exist. So imagine, if we generate thousands of leads, maybe it will become tens of thousands of leads, and maybe it will become hundreds of thousands of leads soon, but let's start with thousands of leads. We pass it to our Enphase loyal installer network.
We help the homeowner make a decision there. And then we then create a platform for the homeowner and the installer and Enphase to interact on one platform seamlessly. Then we start to take care of things like all the way from ap