What is the expected growth rate for the wireless segment in the 2020-Q1 period 
tis with Barclays.
Blayne Curtis -- Barclays -- Analyst
Hey, guys. Thanks for taking my question. Maybe two related. We'll see. Just on the wireless side, with the guide to back up, you are back close to kind of peak levels and that's without, I guess, some portion of Huawei. So, I'm just kind of curious if you can comment on some of the strength. And then I know geographic breakdowns of revenue is never a great way to look at SMEs [Phonetics], but Asia was up big. I was wondering if you can comment on that as well.
Victor Peng -- President and Chief Executive Officer
Yeah. I mean, again, just qualitatively, I think this speaks to the overall strength of 5G, which, again, that isn't -- our thesis hasn't changed there. Obviously, Huawei is important, but it's not like we had no impact. But just speaking to the strength of the 5G deployment is really happening. Korea started last year, but that's not -- and so that's over. And I think, remind everybody that Huawei is a key customer as is ZTE. And we continue to ship to ZTE and as well as all the other ones, right. We ship to all the big players in wireless. So, I think that's really what you're seeing and --
Lorenzo Flores -- Executive Vice President and Chief Financial Officer.
No, I think that aligns with the Asia growth story as the primary driver. And we did see maybe significantly less important in overall impact. We did see some strength in the industrial end-market in Asia as well.
Blayne Curtis -- Barclays -- Analyst
Thanks, guys.
Operator
Your next question comes from the line of John Pitzer with Credit Suisse.
John Pitzer -- Credit Suisse -- Analyst
Yeah. Good afternoon, guys. Thanks for letting me ask the question. Victor, just relative to the September guide for wireless to be up slightly, I understand the headwind coming from Huawei. I'm just kind of curious if that up factors in baseband ASIC displacement with radio growth, or is the ASIC displacement more something we see as a headwind in the second half of the fiscal year. And as that becomes a bigger headwind, how do you -- how should we think about your ability to grow the business sequentially?
Victor Peng -- President and Chief Executive Officer
Yeah. I mean, as far as the ASIC displacement, as I said in my opening remarks, just to lean into that a little bit more, is that's factored in. It was factored in when we shared what we thought we would do at the Analyst and Investor Day. So, we are planning on the facts that we will see some displacement.
I would say that it's not that we've seen that to date, but we are still -- no change in terms of when we think that's going to happen. Let's put it that way. And so that also means that as Lorenzo said, we still do feel that the second half will be stronger than the first half, but we will give you the detail after the close of this quarter. That -- again that factors in any ASIC displacement.
John Pitzer -- Credit Suisse -- Analyst
Thank you.
Victor Peng -- President and Chief Executive Officer
Welcome.
Operator
Your next question comes from the line of Ross Seymore with Deutsche Bank.
Ross Seymore -- Deutsche Bank. -- Analyst
Hi, guys. Thanks for letting me ask a question. I wanted to go to the AIT segment. You gave a little bit of color why that was better than expected. But I wanted to see -- two parts on that. Was there an inventory dynamic there where there were some inventory build that was benefiting that in the June quarter. In the September quarter guide, it seems like if I put all the moving parts in right, that it has to fall off pretty substantially on a sequential basis. So, I just want to see if there is a little more color about what's happening in the September guide for that segment?
Lorenzo Flores -- Executive Vice President and Chief Financial Officer.
So, let me start with, Ross, the smaller piece of the history. There was some inventory build in the strength in industrial in Q1, low double -- very low double-digit millions, if you will. In the Q2 guide, even as we went into this fiscal year and incorporated in, what we said at Analyst D
tis with Barclays.
Blayne Curtis -- Barclays -- Analyst
Hey, guys. Thanks for taking my question. Maybe two related. We'll see. Just on the wireless side, with the guide to back up, you are back close to kind of peak levels and that's without, I guess, some portion of Huawei. So, I'm just kind of curious if you can comment on some of the strength. And then I know geographic breakdowns of revenue is never a great way to look at SMEs [Phonetics], but Asia was up big. I was wondering if you can comment on that as well.
Victor Peng -- President and Chief Executive Officer
Yeah. I mean, again, just qualitatively, I think this speaks to the overall strength of 5G, which, again, that isn't -- our thesis hasn't changed there. Obviously, Huawei is important, but it's not like we had no impact. But just speaking to the strength of the 5G deployment is really happening. Korea started last year, but that's not -- and so that's over. And I think, remind everybody that Huawei is a key customer as is ZTE. And we continue to ship to ZTE and as well as all the other ones, right. We ship to all the big players in wireless. So, I think that's really what you're seeing and --
Lorenzo Flores -- Executive Vice President and Chief Financial Officer.
No, I think that aligns with the Asia growth story as the primary driver. And we did see maybe significantly less important in overall impact. We did see some strength in the industrial end-market in Asia as well.
Blayne Curtis -- Barclays -- Analyst
Thanks, guys.
Operator
Your next question comes from the line of John Pitzer with Credit Suisse.
John Pitzer -- Credit Suisse -- Analyst
Yeah. Good afternoon, guys. Thanks for letting me ask the question. Victor, just relative to the September guide for wireless to be up slightly, I understand the headwind coming from Huawei. I'm just kind of curious if that up factors in baseband ASIC displacement with radio growth, or is the ASIC displacement more something we see as a headwind in the second half of the fiscal year. And as that becomes a bigger headwind, how do you -- how should we think about your ability to grow the business sequentially?
Victor Peng -- President and Chief Executive Officer
 Yeah. I mean, as far as the ASIC displacement, as I said in my opening remarks, just to lean into that a little bit more, is that's factored in. It was factored in when we shared what we thought we would do at the Analyst and Investor Day. So, we are planning on the facts that we will see some displacement.
I would say that it's not that we've seen that to date, but we are still -- no change in terms of when we think that's going to happen. Let's put it that way. And so that also means that as Lorenzo said, we still do feel that the second half will be stronger than the first half, but we will give you the detail after the close of this quarter. That -- again that factors in any ASIC displacement.
John Pitzer -- Credit Suisse -- Analyst
Thank you.
Victor Peng -- President and Chief Executive Officer
Welcome.
Operator
Your next question comes from the line of Ross Seymore with Deutsche Bank.
Ross Seymore -- Deutsche Bank. -- Analyst
Hi, guys. Thanks for letting me ask a question. I wanted to go to the AIT segment. You gave a little bit of color why that was better than expected. But I wanted to see -- two parts on that. Was there an inventory dynamic there where there were some inventory build that was benefiting that in the June quarter. In the September quarter guide, it seems like if I put all the moving parts in right, that it has to fall off pretty substantially on a sequential basis. So, I just want to see if there is a little more color about what's happening in the September guide for that segment?
Lorenzo Flores -- Executive Vice President and Chief Financial Officer.
So, let me start with, Ross, the smaller piece of the history. There was some inventory build in the strength in industrial in Q1, low double -- very low double-digit millions, if you will. In the Q2 guide, even as we went into this fiscal year and incorporated in, what we said at Analyst D