What is the current percentage of time that people spend on Facebook that is dedicated to Reels? 
portant, both for our mission and business comparable and value to the leading mobile platforms today. Now I recognize that it's expensive to build this. It's something that's never been built before.
And it's a new paradigm for computing and social connection. So over the next several years, our goal from a financial perspective is to generate sufficient operating income growth from family of apps to fund the growth of investment in Reality Labs, while still growing our overall profitability. Now unfortunately, that's not going to happen in 2022, given the revenue headwinds. But longer term, that is our goal and our expectation.
Of course, our priority remains building for the long term. So while we're currently building our plans to achieve this, it is possible that prolonged macroeconomic or business uncertainty could force us to trade off against shorter-term financial goals. But we remain confident in our long-term opportunities and growth. Now with that, I want to dive deeper on what we're seeing in three of our main investment priorities that I expect to drive this growth: Reels, ads, and the Metaverse.
So let's start with Reels. There are two key trends that we're seeing here. First, the increasing popularity of short-form video; and second, the advancement of AI recommendations driving more of our feeds rather than just social content. On the first point, since I started Facebook 18 years ago, we've seen multiple shifts in the media types that people use.
And we started as a website primarily with text, then people got phones with cameras and the main format became images on mobile apps. In the last several years, mobile networks have gotten faster and now video is the main way that people experience content online. Short-form video is the latest iteration of this, and it's growing very quickly. Reels already makes up more than 20% of the time that people spend on Instagram.
Video overall makes up 50% of the time that people spend on Facebook and Reels has grown quickly there as well. The second point is that while we're experiencing an increase in short-form video, we're also seeing a major shift in Feeds from being almost exclusively curated by your social graph or follow graph to now having more of your feed recommended by AI, even if the content wasn't posted by a friend or someone you follow. Social content from friends and people and businesses you follow will continue being a lot of the most valuable, engaging, and differentiated content for our services, but now also being able to accurately recommend content from the whole universe that you don't follow directly, unlocks a large amount of interesting and useful videos and posts that you might have otherwise missed. Overall, I think about the AI that we're building not just as a recommendation system for short-form video, but as a discovery engine that can show you all of the most interesting content that people have shared across our systems.
In Facebook, that includes not just video, but also text posts, links, group posts, reshares, and more, on Instagram that includes photos as well as video. In the future, I think that people will increasingly turn to AI-based discovery engines to entertain them, teach them things and connect them with people who share their interests. And I believe that our investments in AI, all the different types of content we support, and our work to build the best platform for creators to make a living will increasingly set our services apart from the rest of the industry and drive our success. And we're also finding that having an ambitious vision around building the world's discovery engine is attracting a lot of the most talented AI folks to work on this program.
Next, let's talk about Ads. Sheryl will discuss this in more detail, but I want to highlight that this is also a large AI investment for us. There are three main trends to highlight in our Ads business right now. First, we're managing headwinds from the shift to short-form video that I just mentioned.
In the near term, this is a drag on revenue because real monetiz
portant, both for our mission and business comparable and value to the leading mobile platforms today. Now I recognize that it's expensive to build this. It's something that's never been built before.
And it's a new paradigm for computing and social connection. So over the next several years, our goal from a financial perspective is to generate sufficient operating income growth from family of apps to fund the growth of investment in Reality Labs, while still growing our overall profitability. Now unfortunately, that's not going to happen in 2022, given the revenue headwinds. But longer term, that is our goal and our expectation.
Of course, our priority remains building for the long term. So while we're currently building our plans to achieve this, it is possible that prolonged macroeconomic or business uncertainty could force us to trade off against shorter-term financial goals. But we remain confident in our long-term opportunities and growth. Now with that, I want to dive deeper on what we're seeing in three of our main investment priorities that I expect to drive this growth: Reels, ads, and the Metaverse.
So let's start with Reels. There are two key trends that we're seeing here. First, the increasing popularity of short-form video; and second, the advancement of AI recommendations driving more of our feeds rather than just social content. On the first point, since I started Facebook 18 years ago, we've seen multiple shifts in the media types that people use.
And we started as a website primarily with text, then people got phones with cameras and the main format became images on mobile apps. In the last several years, mobile networks have gotten faster and now video is the main way that people experience content online. Short-form video is the latest iteration of this, and it's growing very quickly. Reels already makes up more than 20% of the time that people spend on Instagram.
 Video overall makes up 50% of the time that people spend on Facebook and Reels has grown quickly there as well. The second point is that while we're experiencing an increase in short-form video, we're also seeing a major shift in Feeds from being almost exclusively curated by your social graph or follow graph to now having more of your feed recommended by AI, even if the content wasn't posted by a friend or someone you follow. Social content from friends and people and businesses you follow will continue being a lot of the most valuable, engaging, and differentiated content for our services, but now also being able to accurately recommend content from the whole universe that you don't follow directly, unlocks a large amount of interesting and useful videos and posts that you might have otherwise missed. Overall, I think about the AI that we're building not just as a recommendation system for short-form video, but as a discovery engine that can show you all of the most interesting content that people have shared across our systems.
In Facebook, that includes not just video, but also text posts, links, group posts, reshares, and more, on Instagram that includes photos as well as video. In the future, I think that people will increasingly turn to AI-based discovery engines to entertain them, teach them things and connect them with people who share their interests. And I believe that our investments in AI, all the different types of content we support, and our work to build the best platform for creators to make a living will increasingly set our services apart from the rest of the industry and drive our success. And we're also finding that having an ambitious vision around building the world's discovery engine is attracting a lot of the most talented AI folks to work on this program.
Next, let's talk about Ads. Sheryl will discuss this in more detail, but I want to highlight that this is also a large AI investment for us. There are three main trends to highlight in our Ads business right now. First, we're managing headwinds from the shift to short-form video that I just mentioned.
In the near term, this is a drag on revenue because real monetiz