What was the total operating income for the company in Q3 2021 
that has made the mobile more sustainable for us. And I think when you look at volume growth, share gains, there is a strong linkage with these investments we have been making in global and local brands.
Pamela Kaufman -- Morgan Stanley -- Analyst
Thank you. Can you just give an update on the white space opportunities that you're targeting and how you're leveraging the recent acquisitions to address these opportunities.
Dirk Van De Put -- Chairman & Chief Executive Officer
Sorry. Yes, the wide space opportunities for us are -- I mean, if you look at our building blocks for growth, the first two are pretty straightforward. It make sure our categories keep on growing. We are big players in our category, our category growth depends [indecipherable]. Second, continue to increase our market share and that gives us a bigger growth. Third, there is the channel expansion that we can do. We are not having the same market share in all channels. Thinking about, for instance, online or digital commerce in the more developed markets. But we're also talking about numerical distribution in emerging markets. As I was saying in the prepared remarks, we are increasing China by 120,000 stores and India by 80,000 stores our presence this quarter alone. So then on top of that, there's high growth segments within our categories and so I'm thinking about well-being, thinking about premium and those are some of the areas that we are underrepresented and that we should be really launching new products in there and using some of the acquisitions that we've been seeing to getting there, for instance, out grenade or that would [Phonetic] fit in this category. Then we have geographic wide spaces around the world, countries where we are not yet that present. And so, we haven't done that many yet, although an acquisition like Chipita which largely plays in East and Central Europe and some of the other emerging markets. Obviously, we'll reinforce our presence but they're largely in the same countries as we are or where we already have a smaller presence but it certainly will give us more critical mass. And then the last one is the closing adjacencies which are the bakery and the bar segment. And so, Chipita fits or Give & Go fully fall into that sort of growth opportunity that we have. And so that's the last wide space. So it's between channel, high-growth segments, geographical wide spaces and closing adjacencies. Those are the four big wide spaces that we have.
Pamela Kaufman -- Morgan Stanley -- Analyst
Thank you.
Operator
And this does conclude our --
Dirk Van De Put -- Chairman & Chief Executive Officer
I think we've come to the end. Yeah?
Operator
Sorry. Go ahead. This does conclude our Q&A session. I'd like to return the call to you for any concluding remarks.
Dirk Van De Put -- Chairman & Chief Executive Officer
No. I think we've come clearly through the end. Thank you for your interest in the Company. Happy to reply to more questions. Please contact the Shep and Andrei and we will do whatever we can to help you out. And looking forward to talk to you at the end of the year to give you a full update of where we've ended '21 and give you our guidance for '22.
Operator
Thank you.
Luca Zaramella -- Chief Financial Officer
Thank you.
Operator
[Operator Closing Remarks]
Duration: 70 minutes
Call participants:
Shep Dunlap -- Vice President of Investor Relations
Dirk Van De Put -- Chairman & Chief Executive Officer
Luca Zaramella -- Chief Financial Officer
Unidentified Participant
Filippo Falorni -- RBC Capital Markets -- Analyst
Brian Spillane -- Bank of America -- Analyst
Chris Growe -- Stifel -- Analyst
Alexia Howard -- Bernstein -- Analyst
Jason English -- Goldman Sachs -- Analyst
David Palmer -- Evercore ISI -- Analyst
Pamela Kaufman -- Morgan Stanley -- Analyst
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that has made the mobile more sustainable for us. And I think when you look at volume growth, share gains, there is a strong linkage with these investments we have been making in global and local brands.
Pamela Kaufman -- Morgan Stanley -- Analyst
Thank you. Can you just give an update on the white space opportunities that you're targeting and how you're leveraging the recent acquisitions to address these opportunities.
Dirk Van De Put -- Chairman & Chief Executive Officer
Sorry. Yes, the wide space opportunities for us are -- I mean, if you look at our building blocks for growth, the first two are pretty straightforward. It make sure our categories keep on growing. We are big players in our category, our category growth depends [indecipherable]. Second, continue to increase our market share and that gives us a bigger growth. Third, there is the channel expansion that we can do. We are not having the same market share in all channels. Thinking about, for instance, online or digital commerce in the more developed markets. But we're also talking about numerical distribution in emerging markets. As I was saying in the prepared remarks, we are increasing China by 120,000 stores and India by 80,000 stores our presence this quarter alone. So then on top of that, there's high growth segments within our categories and so I'm thinking about well-being, thinking about premium and those are some of the areas that we are underrepresented and that we should be really launching new products in there and using some of the acquisitions that we've been seeing to getting there, for instance, out grenade or that would [Phonetic] fit in this category. Then we have geographic wide spaces around the world, countries where we are not yet that present. And so, we haven't done that many yet, although an acquisition like Chipita which largely plays in East and Central Europe and some of the other emerging markets. Obviously, we'll reinforce our presence but they're largely in the same countries as we are or where we already have a smaller presence but it certainly will give us more critical mass. And then the last one is the closing adjacencies which are the bakery and the bar segment. And so, Chipita fits or Give & Go fully fall into that sort of growth opportunity that we have. And so that's the last wide space. So it's between channel, high-growth segments, geographical wide spaces and closing adjacencies. Those are the four big wide spaces that we have.
 Pamela Kaufman -- Morgan Stanley -- Analyst
Thank you.
Operator
And this does conclude our --
Dirk Van De Put -- Chairman & Chief Executive Officer
I think we've come to the end. Yeah?
Operator
Sorry. Go ahead. This does conclude our Q&A session. I'd like to return the call to you for any concluding remarks.
Dirk Van De Put -- Chairman & Chief Executive Officer
No. I think we've come clearly through the end. Thank you for your interest in the Company. Happy to reply to more questions. Please contact the Shep and Andrei and we will do whatever we can to help you out. And looking forward to talk to you at the end of the year to give you a full update of where we've ended '21 and give you our guidance for '22.
Operator
Thank you.
Luca Zaramella -- Chief Financial Officer
Thank you.
Operator
[Operator Closing Remarks]
Duration: 70 minutes
Call participants:
Shep Dunlap -- Vice President of Investor Relations
Dirk Van De Put -- Chairman & Chief Executive Officer
Luca Zaramella -- Chief Financial Officer
Unidentified Participant
Filippo Falorni -- RBC Capital Markets -- Analyst
Brian Spillane -- Bank of America -- Analyst
Chris Growe -- Stifel -- Analyst
Alexia Howard -- Bernstein -- Analyst
Jason English -- Goldman Sachs -- Analyst
David Palmer -- Evercore ISI -- Analyst
Pamela Kaufman -- Morgan Stanley -- Analyst
More MDLZ analysis
All earnings call transcripts




