What was the gross profit margin in the June quarter
Relations
Looking ahead into the fiscal-year 2022, we remain committed to pursuing the following strategies: Firstly, we'll continue to expand and upgrade our store network and [Inaudible] our business model. Secondly, we continue to focus on product and supply chain, as well as introduction of more popular product, before we leverage our strengths in product design and cost control. We also continue to execute our IP strategy and expand our IP library, fully utilize the brand awareness and [Inaudible] top items. Thirdly, we'll continue to deepen consumer engagement and drive the omnichannel experience.
We also improved our ability to operate private traffic through mini programs, DTC capabilities, launching products, exclusive online, and improving our recommendation algorithm. Fourthly, we'll continue to closely monitor the pandemic development and adjust our business plans dynamically. By continuing to cooperate with our overseas partners in various aspects will help them to save energy for future development. Finally, we'll continue to leverage our strengths and core capabilities to explore new business opportunities.
Guofu Ye -- Chairman and Chief Executive Officer
[Foreign language]
Eason Zhang -- Director of Investor Relations
This concludes my prepared remarks. I'll now turn the call to our CFO for financial review.
Steven Zhang -- Chief Financial Officer
Thank you. I will start my remarks with a review of June quarter financial results and then provide additional color regarding the September quarter. Please note that I will be referring to non-IFRS measures, which have excluded share-based compensation expenses. Revenue was RMB 2.47 billion, increased by 59% year over year and 11% quarter over quarter and above the midpoint of the company's guidance range of RMB 2.3 billion to RMB 2.5 billion.
The year-over-year increase was primarily driven by the growth of the company's domestic operations and the recovery of international operations. Revenue generated from the company's domestic operation was RMB 1.95 billion, increased by 43% year over year. Revenue generated from domestic operation of MINISO brand was RMB 1.83 billion, increased by 39% year over year, mainly driven by a year-over-year increase of 14% in average store count and a year-over-year growth of 23% in average revenue per store in China. Revenue generated from company's international operations was RMB 526 million, increased by 179% year over year, reflecting the recovery of company's international operations from the same period of 2020.
From a quarter-over-quarter perspective, revenue from company's domestic operations increased by 9%, driven by a sequential growth of 6% in MINISO's off-line sales in China and a sequential growth of 15% in e-commerce business due to June 18 Mid-Year Shopping Festival. Revenue from international operations increased by 19% sequentially. According to National Bureau of Statistics in China, in the first half of 2021, retail sales of supermarket, convenience store, department store, and a special store increased by an average of 22% compared to the same period of the 2020 and then 7% compared to the same period of 2019. Over the same period, MINISO gross sales increased by 54% and 8%, separately, better than the industrial average.
And it was achieved against the background of the pandemic resurgence in Guangdong province, which lasted for nearly 50 days. During that day, the estimated loss in GMV was about RMB 50 million. Gross profit was RMB 639 million increased by 68% year over year and 2% quarter over quarter. Gross margin was 25.8% as compared to 24.4% a year ago and 28.1% a quarter ago.
The year-over-year increase of gross margin was primarily due to an increase in revenue contribution from the company in the international operations, which typically has a higher gross margin than the company's domestic operations. Revenue from international operations account for 21% of the company's total revenue, compared to 12% in the same period in 2020. The quarter-over-quarter decrease was mainly attributed to increased
Relations
Looking ahead into the fiscal-year 2022, we remain committed to pursuing the following strategies: Firstly, we'll continue to expand and upgrade our store network and [Inaudible] our business model. Secondly, we continue to focus on product and supply chain, as well as introduction of more popular product, before we leverage our strengths in product design and cost control. We also continue to execute our IP strategy and expand our IP library, fully utilize the brand awareness and [Inaudible] top items. Thirdly, we'll continue to deepen consumer engagement and drive the omnichannel experience.
We also improved our ability to operate private traffic through mini programs, DTC capabilities, launching products, exclusive online, and improving our recommendation algorithm. Fourthly, we'll continue to closely monitor the pandemic development and adjust our business plans dynamically. By continuing to cooperate with our overseas partners in various aspects will help them to save energy for future development. Finally, we'll continue to leverage our strengths and core capabilities to explore new business opportunities.
Guofu Ye -- Chairman and Chief Executive Officer
[Foreign language]
Eason Zhang -- Director of Investor Relations
This concludes my prepared remarks. I'll now turn the call to our CFO for financial review.
Steven Zhang -- Chief Financial Officer
Thank you. I will start my remarks with a review of June quarter financial results and then provide additional color regarding the September quarter. Please note that I will be referring to non-IFRS measures, which have excluded share-based compensation expenses. Revenue was RMB 2.47 billion, increased by 59% year over year and 11% quarter over quarter and above the midpoint of the company's guidance range of RMB 2.3 billion to RMB 2.5 billion.
The year-over-year increase was primarily driven by the growth of the company's domestic operations and the recovery of international operations. Revenue generated from the company's domestic operation was RMB 1.95 billion, increased by 43% year over year. Revenue generated from domestic operation of MINISO brand was RMB 1.83 billion, increased by 39% year over year, mainly driven by a year-over-year increase of 14% in average store count and a year-over-year growth of 23% in average revenue per store in China. Revenue generated from company's international operations was RMB 526 million, increased by 179% year over year, reflecting the recovery of company's international operations from the same period of 2020.
 From a quarter-over-quarter perspective, revenue from company's domestic operations increased by 9%, driven by a sequential growth of 6% in MINISO's off-line sales in China and a sequential growth of 15% in e-commerce business due to June 18 Mid-Year Shopping Festival. Revenue from international operations increased by 19% sequentially. According to National Bureau of Statistics in China, in the first half of 2021, retail sales of supermarket, convenience store, department store, and a special store increased by an average of 22% compared to the same period of the 2020 and then 7% compared to the same period of 2019. Over the same period, MINISO gross sales increased by 54% and 8%, separately, better than the industrial average.
And it was achieved against the background of the pandemic resurgence in Guangdong province, which lasted for nearly 50 days. During that day, the estimated loss in GMV was about RMB 50 million. Gross profit was RMB 639 million increased by 68% year over year and 2% quarter over quarter. Gross margin was 25.8% as compared to 24.4% a year ago and 28.1% a quarter ago.
The year-over-year increase of gross margin was primarily due to an increase in revenue contribution from the company in the international operations, which typically has a higher gross margin than the company's domestic operations. Revenue from international operations account for 21% of the company's total revenue, compared to 12% in the same period in 2020. The quarter-over-quarter decrease was mainly attributed to increased