What is the expected annual value to be unlocked by the implementation of the Neenah operating system at two of the company's largest facilities? 
rket opportunity. We'll continue to invest to extend our technologies and expand our presence and these complimentary filtration markets. I've talked about the opportunities we have in specialty coatings with ITASA and with our digital transfer business.
Our third platform engineered materials utilizes some of our most specialized material technologies in a growing market. This business is growing double digits top line and bottom line with future growth supported by recent investments that will increase our capacity, while our growth will come disproportionately from technical product, which is now 70% of Neenah. We're also successfully growing and premium packaging and consumer products. I mentioned earlier a few of these recent successes that are driving growth in these areas.
Finally, I know that all four of our targeted growth platforms benefit from favorable macro trends, like the need for improved air and water quality, an aging population and a growing preference for sustainable products. And nation is also like key catalysts that will add to our growth rate. Well, always a part of our focus. I'm encouraged by the direction we're heading under our new Global Head of innovation. We've aligned our R&D teams to leverage their knowledge and skills across Neenah, and are tapping into employees and customers for input insights and ideas. This will allow us to identify and act more quickly on opportunities to unlock even greater value with existing and new customers and market. And I expect our pace of development to continue to increase over time.
Turning next to margins, we expect both segments. Ultimately, to achieve sustainable mid team EBIT margins. Margins will benefit from an improving and diversified mix. As our faster growing and more advanced products tend to be the most profitable as our performance this quarter demonstrates. And our innovation efforts will also be pointed to these higher margin products and markets. The Neenah operating system is another way we'll continue to drive meaningful and sustainable margin improvement.
As a reminder, this global manufacturing initiative is based on lean principles. And we've recently begun implementation at two of our largest facilities. That's far results have exceeded our expectations. And ultimately, we expect to unlock $20 million of value annually and support our employees and customers with improved safety, quality, delivery and cost.
As I said in our last call, none of this would be possible without the right people. I'm pleased with our talent and with a culture that makes safety the top priority if result oriented with a strong bias to speed, and it's collaborative and inclusive. We started off the year strong with our growth and margin engines delivering ahead of expectations. In the near-term, we are facing inflationary headwinds, and we're taking actions to overcome these just as we have historically, we have a strategy with clear catalysts and initiatives under way that will create long term value and continued Neenah's transformation into a faster growing more profitable specialty materials company.
Before we open the line for questions, I'd like to thank Bill McCarthy, who has been our Investor Relations leader from the start, and with over 66 quarters of earnings cloud experience with Neenah in addition to IR, Bill has been involved in multiple areas in Neenah and we have valued and benefited from his expertise guidance Like, internally and externally. On our next call, we'll introduce Kyle Anderson, who will be taking over the IR function, and his contact information is on our website. Kyle has deep and broad experience with Neenah. And I'm confident he will also be highly effective in this role.
I'd now like to open the call for questions.
Questions and Answers:
Julie Schertell -- Chief Executive Officer
Hi, this is Julie and Paul. I don't know if we have a bad connection. But if you can hear us ask questions, we're here and available to answer
Pete Lukas -- CJS Securities -- Analyst
Yeah, can you hear me?
Paul DeSantis -- Chief Financial Officer
Y
rket opportunity. We'll continue to invest to extend our technologies and expand our presence and these complimentary filtration markets. I've talked about the opportunities we have in specialty coatings with ITASA and with our digital transfer business.
Our third platform engineered materials utilizes some of our most specialized material technologies in a growing market. This business is growing double digits top line and bottom line with future growth supported by recent investments that will increase our capacity, while our growth will come disproportionately from technical product, which is now 70% of Neenah. We're also successfully growing and premium packaging and consumer products. I mentioned earlier a few of these recent successes that are driving growth in these areas.
Finally, I know that all four of our targeted growth platforms benefit from favorable macro trends, like the need for improved air and water quality, an aging population and a growing preference for sustainable products. And nation is also like key catalysts that will add to our growth rate. Well, always a part of our focus. I'm encouraged by the direction we're heading under our new Global Head of innovation. We've aligned our R&D teams to leverage their knowledge and skills across Neenah, and are tapping into employees and customers for input insights and ideas. This will allow us to identify and act more quickly on opportunities to unlock even greater value with existing and new customers and market. And I expect our pace of development to continue to increase over time.
Turning next to margins, we expect both segments. Ultimately, to achieve sustainable mid team EBIT margins. Margins will benefit from an improving and diversified mix. As our faster growing and more advanced products tend to be the most profitable as our performance this quarter demonstrates. And our innovation efforts will also be pointed to these higher margin products and markets. The Neenah operating system is another way we'll continue to drive meaningful and sustainable margin improvement.
As a reminder, this global manufacturing initiative is based on lean principles. And we've recently begun implementation at two of our largest facilities. That's far results have exceeded our expectations. And ultimately, we expect to unlock $20 million of value annually and support our employees and customers with improved safety, quality, delivery and cost.
 As I said in our last call, none of this would be possible without the right people. I'm pleased with our talent and with a culture that makes safety the top priority if result oriented with a strong bias to speed, and it's collaborative and inclusive. We started off the year strong with our growth and margin engines delivering ahead of expectations. In the near-term, we are facing inflationary headwinds, and we're taking actions to overcome these just as we have historically, we have a strategy with clear catalysts and initiatives under way that will create long term value and continued Neenah's transformation into a faster growing more profitable specialty materials company.
Before we open the line for questions, I'd like to thank Bill McCarthy, who has been our Investor Relations leader from the start, and with over 66 quarters of earnings cloud experience with Neenah in addition to IR, Bill has been involved in multiple areas in Neenah and we have valued and benefited from his expertise guidance Like, internally and externally. On our next call, we'll introduce Kyle Anderson, who will be taking over the IR function, and his contact information is on our website. Kyle has deep and broad experience with Neenah. And I'm confident he will also be highly effective in this role.
I'd now like to open the call for questions.
Questions and Answers:
Julie Schertell -- Chief Executive Officer
Hi, this is Julie and Paul. I don't know if we have a bad connection. But if you can hear us ask questions, we're here and available to answer
Pete Lukas -- CJS Securities -- Analyst
Yeah, can you hear me?
Paul DeSantis -- Chief Financial Officer
Y