Literally, "<i>dream cute</i>". Not necessarily cute as in [[tag group:subjective|subjective]] cuteness, but rather a specific aesthetic theme meant to give off the feeling of a floaty, dream-like environment that is conducive to emphasizing cuteness. Bright [[pastel colors|pastels]] and nostalgic appropriation of visual elements from [[retro artstyle|retro]] shoujo manga and anime are common motifs of the aesthetic.

h4. See also
* [[Decora]]
* [[Yami kawaii]]
ゆめかわいい