A substance that appears to be [[blood]], but isn't - in color artworks, commonly [[ketchup]], [[red bean paste]], [[jam]] or [[paint]]; though monochrome ones might also use other substances, like [[chocolate]].

Not every instance of a red fluid is necessarily faux blood - look for crazed expressions, knives, signs of "injuries", or people lying lifelessly on the floor (with the source of "blood" visible).

h4. See also
* [[Ambiguous red liquid]] - when it cannot be determined if the liquid is blood or not