"Off-White":[https://en.wikipedia.org/wiki/Off-White_(company)] is a luxury streetwear brand founded as Pyrex Vision in 2012 and headed by the late designer and DJ "Virgil Abloh":[https://en.wikipedia.org/wiki/Virgil_Abloh]. Off-White designs use stylised text motifs - capitalising and placing words within quotation marks - as well as graphic prints such as diagonal stripes and arrows, and references to blue collar industry. "The brand has shown":[https://www.vogue.com/fashion-shows/designer/off-white] in Paris Fashion Week among others, and has collaborated with other companies, most notably Nike which resulted in "'The Ten'":[https://en.wikipedia.org/wiki/Nike_and_Off-White:_%27The_Ten%27]; an ongoing project focusing on deconstructing iconic Nike sneakers.
off-white (brand)