平成レトロ 女児服 平成女児 heiseiretro cutecore
Aesthetic and fashion style based around nostalgia for the [[Heisei]] period, primarily featuring elements associated with '90s and 2000s Japanese childhood, especially that of young girls and the clothing that was marketed to them during the time. It is closely related to [[Yume Kawaii]] and [[Y2K fashion]]. In the West, it is often referred to as "cutecore".

Common themes include [[chibi]] [[animal]]s and mythical creatures such as [[unicorn]]s, [[rainbow]]s, [[bokeh]] and [[sparkle]]s, [[sticker]]s, [[charm (object)|]]s, colorful plastic [[jewelry]], [[randoseru]], sweet food such as [[fruit]] and [[cake]], bright [[pastel colors]], shaped [[hairclip]]s and [[hair bobbles]], [[magical girl]] themes, and symbols such as [[heart]]s, [[star (symbol)|]]s and [[musical note]]s.

Brands like [[Mezzo Piano]] and [[Angel Blue]] are popular, as are [[Sanrio]] characters and [[Tamagotchi]], and [[flip phone]]s, especially with [[cellphone charm]]s.

For specifically [b]adults[/b] wearing children's clothing, see [[jojifuku]]. (Do keep in mind, however, that the 女児服 tag is often used for both concepts on sites like Pixiv.)

h4. Examples

h5. Heisei retro fashion

* !post #7935063
* !post #7966916

h5. Heisei retro aesthetic

* !post #8217467
* !post #8118244

h4. See also

* [[heisei]]
* [[yume kawaii]]
* [[jojifuku]]
* [[2000s (style)]]
* [[tag group:fashion style]]
heisei retro