本田とじゃんけん 本田圭佑とじゃんけん ペプシじゃんけん 本田とカードバトル 本田圭佑とカードバトル ペプシカードバトル 本田とコイントス 本田圭佑とコイントス ペプシコイントス 本田とじゃんけん2020 本田圭佑とじゃんけん2020 ペプシじゃんけん2020 本田と勝負祭 本田とじゃんけん2021
A series of promos run by [[Pepsi]] in Japan for its Japan Cola, starring soccer player "Honda Keisuke":[https://en.wikipedia.org/wiki/Keisuke_Honda]. In the original promo, running from April 9th to April 19th, 2019, Twitter users who followed Pepsi Japan's Twitter account would reply to "this post":[https://twitter.com/pepsi_jpn/status/1115434153913143296] (or "its":[https://twitter.com/pepsi_jpn/status/1117970868011880448] "reposts":[https://twitter.com/pepsi_jpn/status/1118695643038527488] as the end date approached) by "playing" a virtual version of [[rock paper scissors|rock, paper, scissors]] against Keisuke. After a period of time, an automated response of Honda’s move was given ("example":[https://twitter.com/pepsi_jpn/status/1118695772315430912]). This format would be similarly used for the second and third runs of this promo, with the "second":[https://twitter.com/pepsi_jpn/status/1148049061674704896] involving a "card battle":[https://twitter.com/pepsi_jpn/status/1151310550720307200] (example of response "given":[https://twitter.com/pepsi_jpn/status/1151431492028882945]), running from July 8th to July 22nd, 2019, and the "third":[https://twitter.com/pepsi_jpn/status/1183925460461182977] involving a coin toss, one side having a K and the other H (example of response "given":[https://twitter.com/pepsi_jpn/status/1183940981013528576]), running from October 15th to October 28th, 2019. A "fourth":[https://twitter.com/pepsi_jpn/status/1260026910643572736] campaign ran from May 12th to May 22nd, 2020, once more having users play a game of rock, paper, scissors against Keisuke. A "fifth":[https://twitter.com/pepsi_jpn/status/1285031673617408004] campaign ran from July 21st to July 27th, where, "based":[https://twitter.com/pepsi_jpn/status/1285046774122651649] on the day, folks challenged Keisuke in one of the three previous games.

Consecutive challenges, such as from June 22 to July 5th, 2021, would not feature Keisuke.

The original promo was a campaign allowing people to win coupons to be exchanged for 600-mL bottles of Japan Cola at [[FamilyMart]] or [[Lawson]], with players attempting to win coupons by replying to the aforementioned post. It was infamous for being extremely difficult and nearly impossible to win in "with a rate of 0.41% as calculated by one user":[https://twitter.com/OK_im_fine_now/status/1117822329579376640], with subsequent promos keeping up the infamy.

h4. External links

* "Challenge Keisuke Honda in Rock-Paper-Scissors and win Pepsi!":[https://wowjapan.asia/2019/04/challenge-keisuke-honda-in-rock-paper-scissors-and-win-pepsi/]
* "Japanese netizens dismayed at abysmal win rate of Pepsi Japan’s rock-paper-scissors promotion":[https://soranews24.com/2019/04/22/japanese-netizens-dismayed-at-abysmal-win-rate-of-pepsi-japans-rock-paper-scissors-promotion/]
pepsi japan cola challenge (meme)