エビ揉め
English: Shrimp massage

In 2020, [[Idolmaster Shiny Colors]] released the song "Happy Funny Lucky". The song repeats the chorus "Every moment", which the NicoNico user "Egg":[https://www.nicovideo.jp/user/26886175] thought sounded like "ebi mome" (shrimp massage).

On August 25, 2024 (years later for some reason), Egg uploaded a "video":[https://www.nicovideo.jp/watch/sm44019051] with the song and the [[list_of_idolmaster_shiny_colors_characters|Illumination Stars]] characters each massaging a [[shrimp]]. This video quickly took off as a meme with other users posting parodies with other characters or copyrights.

Coincidentally, about a day later there was a viral "video":[https://twitter.com/LRH_Superfan/status/1827686736480399615] posted of a shrimp being delicately massaged before being beheaded and cut up for [[rice_porridge|congee]].

h4. External links

* "NicoNicoPedia article:エビ揉め":[https://dic.nicovideo.jp/a/%E3%82%A8%E3%83%93%E6%8F%89%E3%82%81]
* The original video by Egg: "Ebi mome":[https://www.nicovideo.jp/watch/sm44019051]
ebi mome (meme)