うまえもん
The mascot of the [[Umaibou]] family of snacks. As he looks [[doraemon_(character)|Doraemon]]-like, many people (later including the company themselves) have taken to calling the character "Umaemon". He has a human counterpart in the  character [[Umami-chan]].

h4. See also
* [[List of Official Mascots]]
umaemon