キービジュアル 主视觉图
A piece of art released by an anime studio as a concept and showcase of how an upcoming anime project will look, often a few months before its airing. 

These are often in the form of posters with the [[copyright name]] prominently on it, focusing on the appearance of the main characters. Along with them are often released [[reference sheet]]s for the same characters.

Note that this is different from [[concept art]], which is instead for something that is/was still in production at the time of its creation.

Not to be confused with [[key (company)|Key/VisualArt's]].

h4. See also

* [[anime coloring]]
key visual