ゆめかわいい yumekawaii fairykei fairy_kei フェアリー系 ファンシー ゆめかわ
Literally, "<i>dream cute</i>". Not necessarily cute as in [[tag group:subjective|subjective]] cuteness, but rather a specific aesthetic theme meant to give off the feeling of a floaty, dream-like environment that is conducive to emphasizing cuteness. Bright [[pastel colors|pastels]] and nostalgic appropriation of visual elements from [[retro artstyle|retro]] shoujo manga and anime are common motifs of the aesthetic.

Yume Kawaii is also a fashion style, sometimes also referred to as "Fairy Kei".

h4. Examples
h5. Yume Kawaii fashion
* !post #7843071
* !post #7817972

h5. Yume Kawaii aesthetic
* !post #7873550
* !post #7851746

h4. See also
* [[decora]]
* [[heisei retro]]
* [[yami kawaii]]
* [[tag group:fashion style]]
yume kawaii