comment: >
  
  If you use a service and pay nothing, it's free. The app costs you nothing as does creating an account. Tesco are giving away free food. You have to sign for it and provide an address so they know where to send it. That's free right? No difference
context: Free means "without charging money". >
  
  Free in this context is purely financial. >
  
  It's presented that way to be misleading......so people would think it's free. >
  
  People dont think it's free, they know its free, they know because there is no upfront or later financial cost that is the only free that matters when debating using a product or service.