comment: >
  
  This is the entire Grey Goose business model. It's been spectacularly successful.
context: This is a friendly reminder to read our rules.
  Remember, /r/Showerthoughts is for showerthoughts, not "thoughts had in the shower!"
  (For an explanation of what a "showerthought" is, please read this page.)
  Rule-breaking posts may result in bans. >
  
  Before Payless Shoes went out of business they opened a fake “Paylesi “ and “sold” their $12 shoes as luxury products for a commercial. And people fell for it.
  Look for fit or quality or durability in products. Don’t fall for luxury branding alone >
  
  I'm having a hard time picturing how Crocs could ever be made to look luxury.  But people still seem happy to pay $30-50 for the things despite them obviously being about 8¢ in injection-molded, recycled foam rubber, so clearly I'm missing something. >
  
  Picture them being sold as a limited edition collection in a varnished mahogany box with the gold engraving no. 20/55.
  Price tag $5k 
  Guarantee you those limited edition crocs sell out. >
  
  Oh you're absolutely right, but that mental image is still absurd.  Anyone who thinks that Crocs are luxury is fooling themselves, and a fool and their money are soon parted.