>

The most dysfunctional party leadership in the U.S. Florida always leaned red. Turning it bright red is so pathetic it almost feels like sabotage.
“During my tenure, I hoped to address these issues,” he continued. “Instead, I found obstacles to securing the resources and a long-standing, systemic and deeply entrenched culture resistant to change; one where individual agendas are more important than team; where self-interest dominates and bureaucracies focus on self-preservation.”

Sounds about right.  The Florida Democratic Party has been a joke for years now, and it started with finances.  They have terrible finances from years of mismanagement and a mountain of debt.  They were already mortally wounded, this election pretty much finished them off >

I can't speak to them but the Indiana Democratic party is in a similar situation.
The leadership is either lazy, incompetent or they purposefully want to lose to the GoP >

Texas Dem Party is also like this >

I second this. Texas Democratic Party Leadership if functionally non existent as a result all the candidates that run have no fighting chance since there is no fundraising happen on a large scale in a pretty large and expensive state. Beto proved a boon for fundraising but then we ran into “nationalizing” the election rather than focusing on just Texas politics. We need new leadership badly. >

As a Florida Democrat hes not wrong. Maybe losing every position is the wake up call this broken party needs. I hold out little faith however. >

By all accounts, the Florida GOP shouldn't be as powerful and successful as it has been in the last few years. That indicates a weak and disorganized opposition (the Democrats in other words) and a change in leadership is almost certainly for the best. >


"We cannot win elections if we continue to rely on voter registration to drive turnout, build field operations only around elections, and expect to get our vote out without engaging voters where they live,” Diaz wrote.

Good on this guy for finally seeing what a lot of us have been saying for a decade now.  I've got friends who are conservative and they get shit year round, phone calls, texts, emails reminding them of things they "done", things to call about, and thank yous, they keep them engaged all year every year.  It's something Democrats just cannot seem to ever fucking get. >

No investment >

How much that rings a bell with my experience in working with Democrats. The local committees are run by ambitious, narrow minded lawyers with their own interests at heart, and campaigns are staffed with people who regard volunteers as stealing the attention of the candidate away from them, resulting of course in the volunteers leaving. 
People without a cause other than themselves. With the obvious result. >


“We cannot win elections if we continue to rely on voter registration to drive turnout, build field operations only around elections, and expect to get our vote out without engaging voters where they live,” Diaz wrote.  


Voter outreach is crucial, but not enough on its own.  New and additional strategies are required.  
It is not enough to only market the Democratic brand during election season, in Democratic strongholds, advertising must be year-round and without borders.  

These are good lessons for all of us who want to see political change in our country, it's not enough to only sell the brand once every two years, and then only in markets that are already buying your product.  Politics is sales, marketing, and advertising in a democracy, it always has been, and when you're only marketing yourself to your existing customers you're never going to expand your audience.  
If you want an example on the left of what happens when you don't reach out to those who don't agree with you, look at Bernie Sanders' Presidential campaigns.  Bernie never expanded his base of support much beyond young upper middle class White liberals because he didn't reach out to establishment Democrats, or temper his campaign message to appeal to moderates, or vary his stump speech to speak to the concerns of a varied electorate.  Bernie expected voters to come to him and it doesn't work that way; one of the critiques I remember from his 2016 campaign was that his phone volunteers were more interested in winning arguments with the people they were calling than they were interesting in making more calls and swaying more voters.  
You have to meet the voters where they are.  Campaigning for blue candidates in blue districts during blue election cycles isn't enough, waiting for others to realize their folly and come to you isn't enough, preaching to the choir isn't enough, you have to take the message to the sinners. >

We might be 50/50 Dem/Rep but we aren't distributed that way in each state. They also failed to account for Obamacrats switching back to Republicans in the state and recent immigration trends. Dem voters are leaving Florida for better opportunities while conservatives are flooding the state with their entire household and using that money to buy their grandchildren into universities and fraternity hacking the system for conservatives. Getting the vote out means Dems lose the game are there are more right leaning folks here. They need to expand the base again.