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For me it's an important part of the whole desk setup, like a nice matching deskmat or a neat looking artisan to add to the overall look. I'm more into the aestetics and just can not deal with a non-artisan cable for my keeb. A normal black plastic cable would work technically and there would be no downsides, but no, i refuse :)
Hey there i'm a cable maker from germany. I started making cables in 2019 as a hobby, which grew and became my fulltime job in 2021. Since then i made over 4.000 handmade custom cables for the community and many collabs with designers and makers. So... i like em :) >

Nice they’re LEMO connectors, LEMO is a Swiss brand! >

I have never really gotten into cables like these. Obviously I think they look really nice. But is there any benefit to me using something like this compared to my regular usb c cable?