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I automatically think 5 star ratings are all fake and paid for so I ignore them completely.
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Idk if i see a 5 star review i then check the review count as well. >

Wow 5 stars! Oh it has only one review and it's written by their company. 4.7 stars with 2,000 reviews? Absolutely! >

Itt: reddit discovers the concept of sample size. >

All 2000 were given away free to review. >

Or they're bots >

Yeah you can't convince me all these amazon brands solely exist to be owned by amazon to be reviewed by amazon bots.  That is why amazon makes so much money they make products in every sector >

Not true. Amazon has not had financial success with their Amazon-branded lines. Some have stuck around, but if you know anything about store brands, they have no margin. Amazon loses money on most retail they sell of their own brands. They have been making money on their media company and AWS, retail business posted a nearly 200 billion dollar loss of Q3 2022. >


if you know anything about store brands, they have no margin. 

I think you're incorrect on that. All the information I've seen indicates that stores make a bigger profit margin on their in-house brands than they do on outside brands. The store has lower product development, marketing, and distribution costs, and they control the production and development chains.   
It doesn't make much sense that a company would offer a store brand if they made less money on it than they would on the same product from an outside brand. >

5 star ratings are super fluffed with bots. 
3-4 star ratings tell the true story. 1 star ratings are usually people who got lemons or whiners. >

Worst is Amazon who have him just one rating whereas there should be two. One for the product and one for their service.
Plenty of reviews rating a product 1 star because amazons fulfillment of the order did not meet their expectations. No criticism of the product itself. >

“It’s the best product I’ve ever bought but was delivered a couple minutes late. ONE STAR!” >

My favorite part of Amazon is: "Does this product support X?"
"Dont know, I returned mine" >

Lol yeah those are old people that don't understand that when they get those emails asking product questions, that they're not actually asking them specifically. >

4.7 star: ok this is a decent product with the usual amount of manufacturing issues/ idiots not using it for what it what was intended for.
5 star: I immediately assume all ratings are paid for with free shit. >

4000 reviews on a 4.7/5 is more helpful than 10 reviews on a 5/5 imo. >

What about 5/5 with 4000 reviews? >

Fake >

Or maybe just a really really good product 🤔 🤔🤔 >

Someone will always rate it lower than 5. Possibly due to shipping issues or defect and possibly just to be that guy >

Or just due to pure stupidity.
Rating: 0 out of 5. Review: "Is top product, does everything wery goodly" >

1/5 "I don't own this product" >

It’s true because 5.0 rating with more than say 100 reviews is bought, full-stop. You could be Jesus Christ giving out free fish and bread and a random sampling of 100 people would have 10 people giving you 1 star because they’re allergic. >

Yeah, if you tell 100 people to say yes, even under threat of death, at least 3 will answer No, out of spite, joke or pure stupidity. There was a name for that, I read it recently on reddit >

Sounds interesting.. anyone knows? >

I think it’s just called stupidity >

I make a podcast called The Movie Bluffs, and I had this same thought when we got one 1 star review from someone who didn’t like it, which brought us down to 4.6. I had a talk with my buddy about how at least that let people know all the reviews aren’t just our friends trying to boost us up. >

Well... All the reviews except that one. >

To be honest, all the reviews except two. There was a mystery 5 star in there. >

That one was from your mom. >

Nope, she was the one star. >

I just consider 4 an actual 5.
Karen’s 1 star review because she doesn’t understand how shipping works gets cut. >

Anything over 90% I assume it's just paid reviews. If you see that ton of high, ton of low, no middle it's definitely bought. >

What if it happens to be a genuinely good product with plenty of satisfied customers? >

Usually you end up with a peak at 100% sharply dropping until around 60% then minimal occurances below. People like to complain, especially about of things out of a merchants control like shipping. Also if it's genuinely good you usually find a very large volume of typed reviews from real people not obvious bots/paid reviews. >

Think that last bit is especially true, in-depth and detailed reviews are more reliable than a few words of shallow praise. >

especially if the 1 star review says something like:

This product was BROKEN! and I had to return it and wait for a new one which is now working fine

some people are idiots >

"I ordered this green product and I hate green! 1 star" >

"Beautiful color. Very happy. 1 star." >

I ordered some green glasses to help me with my color blindness and they sent THE GRAY ONES!
1 Star >

People have rated it more than once or twice when the star rating is in decimals. >

You can get x.5 with 2 people, x.3/x.7 with 3 people etc >

Depends on if you can see the review count or not. A 4.7 with 1000 reviews is more impressive than a 5.0 with 4. But a 5.0 with 100 reviews is more impressive than a 4.7 with a thousand >

A 5.0 with 100 reviews is a company that bought 100 reviews off Amazon Turk. >

Ima disagree with this one. It depends on how many reviews it has. If something has like eighteen reviews at five stars. You right. Like whatever. If a local restaurant has a thousand reviews and a full five stars, you know that mess slaps >

We are ignoring that situation because it's very very unlikely. Can't please everyone. >

There’s the authentic Chinese restaurant rule.  The best ones have a lot of 5 stars for the food, and many 1 stars for shitty service.  Authentic Chinatown places just have a different service model that Americans aren’t used to.  PF Changs gets great rating usually.  Because you know what you’re gonna get and it’s perfectly yummy.  It’s just not the best food. >

Similarly for high enders you're going to get lots of 5 stars if it's good and like a couple of cranky people giving them 1-3 stars because it's "good but too expensive". They'll even mention the same things as the positive reviews but keep bringing up the price.       
Bro if it's that out of your budget why did you even go. >

It's a fair critique.  "Same quality as Joe's Steakhouse, but they up-charge for no reason." >

The average consumer cant tell the difference between quality and perfection. >

I like to check the 1 star ratings to see what people complain about. On a 4.7 star product, the 1 star reviews are often an issue of the customer didn't bother really read what they were ordering and had unrealistic expectations. >

Sometimes people use the 1 star with a little too much power too. I saw a 1 star review for a restaurant in my city that described it as an average restaurant in the review that was written. No problems or anything the person didn’t like that it wasn’t over the top for them >

Perfect score usually means a lie.
Most people love it, except for some haters who gonna hate, now, that's usually the truth. >

Also no negative reviews usually raises an eyebrow.
I don't care how great your product and company is, if you're selling any significant volume, sooner or later you will commit a few fuckups that will annoy someone enough to write about it.
If there's no credible negatives in a large set of reviews, you're either deleting them or fabricating positive ones.