>


if you know anything about store brands, they have no margin. 

I think you're incorrect on that. All the information I've seen indicates that stores make a bigger profit margin on their in-house brands than they do on outside brands. The store has lower product development, marketing, and distribution costs, and they control the production and development chains.   
It doesn't make much sense that a company would offer a store brand if they made less money on it than they would on the same product from an outside brand.
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Idk if i see a 5 star review i then check the review count as well. >

Wow 5 stars! Oh it has only one review and it's written by their company. 4.7 stars with 2,000 reviews? Absolutely! >

Itt: reddit discovers the concept of sample size. >

All 2000 were given away free to review. >

Or they're bots >

Yeah you can't convince me all these amazon brands solely exist to be owned by amazon to be reviewed by amazon bots.  That is why amazon makes so much money they make products in every sector >

Not true. Amazon has not had financial success with their Amazon-branded lines. Some have stuck around, but if you know anything about store brands, they have no margin. Amazon loses money on most retail they sell of their own brands. They have been making money on their media company and AWS, retail business posted a nearly 200 billion dollar loss of Q3 2022.