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I would wager a guess that those scam mobile game ads have some of the best click through rates. I hate them too.
I work in the industry (I know, booo, hiss). I work at a large publisher and we have high advertising standards, so there aren’t ads for fake mobile games and or pop ups and intrusive shit etc. There is a ton, ton, ton of money in it and 1.5% is generally considered a pretty healthy click through rate. We’re not even talking about conversions (buying) I’m just talking clicks.
Some advertisers don’t even care about conversions, or even clicks for that matter. Jeep knows you aren’t buying your next wrangler online, they just want you to see their ad and remember that Jeeps exist so you go check one out. They might have interactions in their ad to try to coax you into getting more info without leaving the new article you’re reading, but the reality is, you’re going to a dealership, not their website, to purchase. Most people ignore ads, but you see more than you think you do.
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The 99% that's skipped is baked into the cost of the 1% that buy. >

Surely there aren't 1% buying? I mean, I must see a few hundred "targeted" ads daily yet have never made a single purchase that's been positively affected by them. On the other hand, I've avoided many travel agents, mobile games, insurance companies and online retailers because their advertising seemed a bit desperate so I didn't trust them.
I'd be shocked to learn anyone I know has ever bought something based on an online ad, but expect most have avoided using a given company because the ads put them off. >

Great. No, it's not actually 1% obviously. Using an example. 
Advertising does work, which is why it is a big business, and you're just the cost of doing business. If you never buy a product that you've ever seen ad for, I'd be somewhat surprised. Lot if it is simply subconscious, building brand awareness. >

Don't get me wrong, I've seen ads for products I'm already familiar with through having bought them before. I suspect the majority alive today tried Coca Cola before ever being old enough to understand an ad for it.
However, I genuinely seem to get the same dozen or so ads on an endless loop (excluding the mobile games advertised which I'm sure we can agree are essentially scams). I remember Coke's Christmas ads from childhood, but haven't seen one in years. Meanwhile, I can tell you I will never organise a holiday through Expedia, insurance through Direct Line nor download any dating app no matter how heavily they advertise to me.