>

$10?  Look over here at Mr. Money bags.  It will be a gift certificate to Block Buster.
"She added that although some personal information will be required, companies must not retain personal data after complete verification."
Surely they won't. >

Even if they do, it is secured.
Even if it is secured, there won't be any breaches.
Even if there are breaches, the terms of service you agreed to will make it impossible to sue them. >

And even if you can sue them, you'll be forced into arbitration.
And even if you aren't, they'll stall it out until you run out of money, give up, die, or any combination of the above. >

Or you'll just get a check for $10 five years later from the class action.