>

This reminds me of when Nikon the Japanese camera company sued a Swedish artist making traditional art in Sweden since her name was Nike. So stupid, she could no longer put her own name on her own art. And it wasn't like painting or photos that she made but sculptures, ornaments and necklaces. She had an annual income of under 2000 euros (from her artistic work) so there was no way in hell she could even afford a lawyer.
At first, I thought it was kind of petty for a country not to let a grocery store use its name, but it turns out Iceland Foods started it:

Iceland Foods has previously hindered companies belonging to the Nordic country from using the word “Iceland” in their branding and marketing efforts. According to the Icelandic Government, “Based on this registration, Iceland Foods has pursued and won multiple cases against Icelandic companies seeking to describe themselves using this word”. Most of these companies were not operating in the same industry as Iceland Foods. >

It’s time they rebranded anyway. They don’t just sell frozen food any more. >

Greenland Food >

Let’s see how long they can hold on to that trademark… 🍿 >

Bear in mind that they can continue to use the name, they just can’t stop other companies fro, using it. >

A while back in the US there was a budget hotel that lost a trademark battle with the Swiss government. They dropped a letter in their brand name and carried on. My bet is that the new brand will be called Icelund or something similar.