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So it makes sense as an investment for the NBA. It doesn't mean women players should have pay parity though does it?
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I'm about to say something very controversial.   The types of sports women and men have been drawn to over the years are very different.  I consider gymnastics, figure skating, ballet, and anything with horses to be very enjoyable athletic pursuits to watch.  Disney on Ice brings in over a billion dollars per year in ticket sales and probably spurs purchases of Frozen fanwear.  I bet Simone Biles influences more purchases than her endorsement money reflects, but if I want to buy a Simone Biles shirt, I gotta go to etsy.  Women's tennis and golf are doing okay.  But overall women's sports have not been fully developed or corporately exploited.  Instead, there is an effort to take traditional men's sports and insert women.  Unfortunately, I think many audiences would rather watch men excelling at men's sports.  I think soccer may eventually be an exception due to universal appeal. >

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At least in the case of the WNBA, men actually support and watch the WNBA more than women. The WBNA could be more successful if more men watched the WNBA, even if there wasn't a change in women's viewership and support. The flaw in this is the belief that there is some obligation by men to support the WNBA and make it successful out of some patriarchal compensation, or by women to support the WNBA and make it successful out of some feminist sisterhood.
Neither men or women have any obligation to watch a sporting division that they do not enjoy, regardless of the gender of the players and any gender politics surrounding it. The WNBA is a business, and it and its players are the ones with both the opportunity and obligation to grow their marketshare. WNBA players will be paid more when they earn more. It's literally in their Collective Bargaining Agreement.
Instead they've chosen to argue that they only want pay structure equity while comparing their 60 million in annual revenue and -10 million in uncovered expenditures (which is subsidized by the NBA) to the NBA's +6 billion in revenue, while ignoring that they only pull minor league numbers and yet are paid 3-4x minor league salaries.
It isn't up to women to support female sports. It's up to sports fans to watch the sports that they enjoy, and female sporting leagues and competitors to provide performances which attract viewers. >

The WNBA is an investment. It raises the global profile and development of the sport. Women who play basketball will more likely watch basketball. That $10 million returns far more revenue for the NBA. By having a professional women's league it supports millions of women to try basketball at a young age and make future fans.
Lastly.. in our lifetimes there will be a transcendental basketball talent in the WNBA that will take it to new heights.