comment: >
  
  Im with you, though perhaps not so aggressively. Ive always felt so damn awkward receiving gifts and the consumerism of Christmas is exhausting, the obligation to swap gifts with family and people you may not even speak with through the year, or even those that do, buying and giving something just for the sake of tradition and expectation feel empty and bogus. 
  So i have a rule which my family knows and partner supports that, if you see somethine that x will genuinely like, or theyve expressed interest in and you can afford, get it. But if not, dont. Simple as that. Most years if im feeling creative ill make something. This year we did a yule at ours for a couple days and the in-laws for another, where we just bought food and drinks and spent money on making the time together festive. 
  It feels that way that if a gift is given its genuine and means something, and is also a nice surprise. Might not work for everyone, for sure, but works for us.
context: I personally get more enjoyment from giving gifts then receiving.