comment: >
  
  This is the answer.
context: I think the issue is academic scholarships don't offer 4 year rides not that athletic scholarships do >
  
  Money talks. Athletes make a good return percentage. >
  
  Short term for the universities? Yes. Long term for society? Less so. >
  
  But which of those is the college going to invest in? It'd be great if we had more accessible education but as long as colleges run as a business they won't subsidise improving the world >
  
  Agreed. I don't get why people assume businesses care about you as an individual person. Their job is to make money. 
  Anytime they say they care about you should be considered a lie and a marketing tactic. >
  
  Money still makes the world go round tho and they bring it in for the university so they earn the scholarships >
  
  Because your book worms don't make money unlike athletes who they can charge tickets food merch etc >
  
  I think you fundamentally misunderstand how athletic scholarships work, they aren’t 4 year “rides”, they are 1yr scholarships that have to be renewed every year by the university. This sets up a power imbalance between the school and the athlete and scholarships can be pulled or not renewed for anything, including injury.