comment: >
  
  If they would have considered it properly they would not take the risk. They will loose immensely because they really think people will just do what they want them to do. 
  My partner and I share with other people, for years now. Do you really think that overnight we will just make 6 different accounts ? How many of us will ? 1 maybe?
context: Do mind me, just a pirate sailing through the comment section >
  
  I'm not saying you're wrong but like they did also cancel a behemoth of really good shows. I have officially moved to Hulu anyways. >
  
  It's definitely perplexing. 
  Here's a small guess: 
  
  
  Crackdown on password sharing causes some non-paying users to either leave the platform or subscribe. 
  
  
  Whether total viewership goes up or down (my money's on down), the percentage of paying users goes up. 
  
  
  This may allow Netflix to better target their new content toward the folks who spend money on the platform. 
  
  
  The thing about cancelled shows: we all say "but I know a ton of people who liked that show! How could they cancel it?" Netflix knows how many people actually watched it--in other words, whether it's actually a revenue driver or not. They wouldn't cancel a show that's a good revenue driver. >
  
  Pretty on target here.. I saw somewhere they estimated that 200 million accounts would be effected, if we use 25% as a baseline estimate of how many people will open new accounts or pay for passward sharing that is 50 million new paying users. even if that number is as low as 10%, that is 20 million new paying users. I am sure they did a risk assessment. >
  
  You didn't count the lost subscribers, though. >
  
  I think the point it, what lost subscribers?  The people actually paying will, in most cases, continue to receive their service.  It's those friends, exes, brothers, sisters, and parents that the passwords were shared with, they lose out. >
  
  No. They were splitting the cost. Suddenly the cost will be 5 times, even more times bigger. Why would they pay that? >
  
  Really? Are people really venmo'ing someone 2 $ a month for their share of the netflix? >
  
  Not me, but yeah. A friend of mine splits his netflix four ways because none of them can afford it straight up. >
  
  They all need to spend less time watching netflix. >
  
  Every model has underlying assumptions. In the best case scenario, based on past behavior or experiences in similar contexts of your own company.
  How many times have you seen a company backpedaling at the speed of light after implementing a massive shift? McKinsey exists just as an echo chamber to management and their decisions. And they do fine. So… do not overvalue their understanding or capability to handle this. >
  
  Oh don't get me wrong, I think there's a great chance that this won't go well (let's say....55/45 split?). But most voices I hear talking about this act as though Netflix is new to business. This is a calculated decision. It may be calculated on all of the wrong variables, and it may go catastrophically wrong, but they are going in with eyes open. >
  
  This is what I think the comment section isn’t understanding. If I read your post correctly, you aren’t saying you like the change, you aren’t saying the change is good, you aren’t saying no one will cancel services. You’re simply saying that Netflix is making a calculated decision which they believe, based on their data, will make them more money. Idk why that was so hard to glean for some people >
  
  THANK YOU. >
  
  Yeah, lots of feisty idiots in here. Trust me, plenty here agree with you, even as we are skeptical that Netflix will come out of this smelling like roses. >
  
  you SAY this, but look what happened with D&D and Wizards of the Coast recently.
  you THINK "oh they know what they're doing they did the research they have a plan". do they really?
  and if anything else, the D&D issue shows us that we, the consumers, have the power to demand change.
  D&D tried to change the rules of how ownership of game materials works and the fans revolted. they lost, i think i heard, 60% of their subscription base in a matter of weeks.
  D&D publicly came out and admitted that they fucked up and completely abandoned their plans. >
  
  They didn’t abandon the plans, they just kicked them one edition down the road. Third-party creators for 5e are safe, but 1DnD creators won’t be. >
  
  the point is that i'm sure D&D had marketing analysis, i'm sure they had a very expensive business department do the research and determine what they could and could not get away with. they went with their plan, and it was a huge flop, and the fans made a stink, and it affected their plans.
  just as netflix can sit there and think that their expensive market research will work, but ultimately the fans and consumers have the power to demand what we want. >
  
  If there is one thing I’ve learned, being around business analysts and folks who weigh these kinds of choices, it’s that they’re all human and come with all the usual human strengths, weaknesses, and struggles.
  Netflix has a lot of, and well-paid, analysts- but you’d be surprised what an entire team of people can fail to consider, especially if pressure is being placed from higher up to reach a certain conclusion that looks better on a specific metric, shareholder meeting, or quarterly review. >
  
  They can do whatever the hell they want, they just won't be doing it with my money. >
  
  I think the point of them doing this is that for most of us password "sharers" Netflix NEVER had our money to begin with
  A friend of mine has had Netflix since it was a DVD service, and has given out his password to about 8-10 friends because why bother making everyone pay for seperate accounts when they charge him the same amount regardless?
  So he'll still pay for Netflix, cuz he's the one who wanted it in the first place.   Now all of us moochers who have had free access to Netflix for the last 5-10 years need to decide whether we are going to buy our own accounts or not. >
  
  Only 2 households, I'm cancelling and the other household isn't getting their own.
  I think Disney/Hulu has better content anyway based on what I've seen. >
  
  Disney and Hulu is also looking into enforcing account enforcement. I imagine that Netflix will help establish precedence and then the rest of the streaming services will follow suit. >
  
  But they have better stuff. In a tie Disney/Hulu wins. Netflix only appeal was that family could use it. >
  
  They have more information, but apparently not the intelligence to use it well. Netflix is successful because it’s easier and more convenient than pirating. Now, people are going to turn to other streaming services and just pirate the handful of decent Netflix originals that still exist >
  
  This exactly.
  Ex pirate here, I like the quality of life that Netflix offers. I'd leave it in a heartbeat would that quality not be enough. >
  
  I pay $20 a month and my 6 year old watches a lot, and my daughter in college uses it occasionally.  She's obviously not going to bring home her tv once every 30 days to hook up to my network.  I just figure if/when they bump her I will downgrade to the ad plan for $6.99 per month. My daughter can use her phone/laptop or get her own plan.  I don't know how much money they will make from the ads, but I'll be spending less.
  I guess my point is, I think they are underestimating how many people are going to downgrade. >
  
  She doesn’t have to bring her tv home, she just has to enter a code now and then. >
  
  Like 20 years ago you would have said "Blockbuster knows more about movie rentals than other people do..." >
  
  They did - they just didn’t anticipate how big streaming was going to be. 
  They knew the rental industry, but weren’t prepared to pivot when the entire industry became obsolete. >
  
  "They knew the obsolete portion of the industry better than anyone else"
  Great, lmao.
  Knowing how big streaming was going to be would fall under knowing your industry.
  Netflix knew. >
  
  Yeah, they have data. But working inside businesses like this, I can absolutely see that 'data' being massaged to support The Big Guy's gutfeeling about what the company should do. 
  I can't really speak with authority about Netflix in particular, but a lot of these people seem to think similarly, with the belief that they have a great understanding and intuition.
  I'm certain at least some people who are on a shared account will get a new account. It's not really that expensive of a service. On the order of "I'll eat one less doordash a month." I can see parents who are already using a family account just getting their kids a new one, or even using it as a 'baby's first learn-to-pay-a-bill' moment for teenagers; at least some people will fork up the money. 
  It might even look good for a quarter. 
  But I just don't see Netflix having longterm viability if they continue to approach their content creation as they have been. The whole point of Netflix was convenience and access to content. The access has gone down as everyone and their mother feels like they deserve their own streaming service, for some odd reason, and this is a strike against convenience. 
  What's left to keep customers around is habit and brand recognition. Given aggressive competitors, I don't think that's enough. >
  
  Agreed.
  Here's a small guess: 
  
  
  Crackdown on password sharing causes some non-paying users to either leave the platform or subscribe. 
  
  
  Whether total viewership goes up or down (my money's on down), the percentage of paying users goes up. 
  
  
  This may allow Netflix to better target their new content toward the folks who spend money on the platform. 
  
  
  The thing about cancelled shows: we all say "but I know a ton of people who liked that show! How could they cancel it?" Netflix knows how many people actually watched it--in other words, whether it's actually a revenue driver or not. They wouldn't cancel a show that's a good revenue driver.
  I think Netflix will continue to flounder. I just don't think the password sharing crackdown itself will be the reason. I'm much more concerned, as you are, about content. >
  
  In your calculations, you never count with people who actually PAY for Netflix and who will cancel their subscriptions. Yes, those who weren't paying won't be watching anymore. This doesn't affect Netflix in any way though. >
  
  Why would anybody do that lol I'm not gonna cancel my Netflix sub just because my friends can't mooch off me anymore >
  
  It's super easy. They were splitting the cost with their friends. They won't be throwing away money paying full price. >
  
  If you split the premium sub with 3 people it's $5 a month and the basic plan with ads costs $7... don't think anybody's jumping ship over two dollars >
  
  Ads. People PAY Netflix not to see them. If I want to see ads, I'll watch regular TV. >
  
  Jesus you love to argue, go watch regular TV then nobody is stopping you >
  
  Apparently you just have to verify by clicking a link in an email > >
  
  This is a flawless response. >
  
  Everyone back to torrenting and sharing your Plex library >
  
  This is an excellent unpopular opinion. People trully hate this opinion and OP is almost certainly 100% correct.
  chefs kiss >
  
  And always remember: If this works out for Netflix everyone will follow, just like everyone cried about apple removing the charger at first and then the next year samsung just joined in. >
  
  🏴‍☠️ >
  
  I think it’s time Coca Cola tried bringing back New Coke again. >
  
  They're due for another of their unusual efforts, aren't they? >
  
  Mango Coke was quite unusual. Very odd. >
  
  This is a great post for reminding me that something can be obviously true and unpopular. >
  
  No it’s more about why they’re doing this it’s a desperate attempt to hopefully gain more revenue because Netflix it’s kind of fucked >
  
  Netflix is the largest streaming platform by far. It would take more than "kind of."
  (and that may indeed happen, but none of us know for sure) >
  
  Well. I’ve seen some very boneheaded moves by execs who haven’t thought everything through. Or just ignored the data because they already think they have the answer.
  I mean, even just look at Apple and their crash detection. It never crossed anyone’s mind that someone would ride a roller coaster. >
  
  It's the Ford Pinto. They knew the flaws but calculated that any harm was mitigated and the potential Costs of lawsuits would be outweighed by the sales anyways. Ford is still fine, if anything it's doubling down on what isn't working that often kills businesses (Blockbuster, Pizza Hut)
  Consider one positive of this move is it negates nearly all large scale sharing that really is against the point of having an account and of course the off shore password finders. I had some guy in India log into my account, this makes it nigh impossible to do in the first place. >
  
  Ford Pinto... isn't that the Barbeque that seats four? >
  
  All they need is to make a few must-see additions every quarter. Quality compression is not over. >
  
  Thanks for putting this in words, some People just think Netflix is throwing every ring at the wall to see what sticks. This shit is calculated >
  
  The silver lining of all this is the added feature of being able to separate a user profile to another account. No longer do we have to deal with the awkwardness of breaking up, but still sharing a Netflix account because neither person is willing to give up their profile history. >
  
  i know for sure that i am an outlier here, but i have 3 internet connections in my house and therefore 3 different ip addresses, i will not pay more and will choose to cancel if/when it becomes a problem. >
  
  Let's make sure they're fucking wrong.
  Companies are fated to consume themselves the moment they go public and are purely beholden to quarterly shareholder profit. >
  
  They use Average Revenue Per User, and calculate what that number needs to be based on their projected operating expense so they can meet the growth goals they promised share holders. If shared accounts, shows, are not driving revenue relative to what they cost to produce, it's a losing game. 
  ​
  Side note - I loved people who cried about the Netflix sub at their second house being a reason to cancel. What if the IP on my yacht changes as I move from port to port?? YOUVE LOST A CUSTOMER. >
  
  Entire yacht club in shambles >
  
  I agree and after seeing this I think they'll be fine.
  I'm not canceling, I watch more of Netflix than my other streaming accounts. I'm sure my son  will be able do weekly binges every month or so. As far as Hulu goes, I'm still mad about their price hike. >
  
  i can cancel netflix and still easily watch all their shows for free >
  
  I'm delighted to hear it. >
  
  First day on Reddit? 
  Don't you know that we know more about EVERYTHING because we read 1 article and thought about it for 45 seconds? No company in history has had a reason for any policy ever. And all answers to all problems are obvious. >
  
  I always laugh at people who think they are smarter or knows more about the industry than billion dollar companies.  Google, Facebook, Netflix, Spotify, you name it. >
  
  Google - Gchat
  Facebook - VR losing billions
  Netflix - TBD
  Spotify - Doing pretty well actually especially with the reduced college price and family plans (which directly contradicts what Netflix is doing) 
  Sears - "online shopping won't take off" ....Enter Amazon.   
  Billion Dollar Companies are not perfect and mess up plenty. >
  
  Thanks captain retrospect. It's very easy to point at the failed projects now afterwards. But before a decision is made, or before a product is launched, the companies know every piece of detail better than any of us mortals ever will. >
  
  They don’t know. They run tests and make educated guesses. This was a mistake and it’s going to eventually be recognized as one. There is too much competition in the steaming space now, and if most Netflix subscribers are like me, over the years the price has gone up and the value has gone down. I think this will tip things over. Personally, I’m canceling, not because I’m upset about the change, but because this whole thing reminds me that I decided a while ago Netflix is no longer worth it. >
  
  Netflix is aware of their competitors far more than you are. You have opinions based on your own feelings and what you read on social media, but Netflix has real data driving their decisions. They run tests and focus groups to move a button slightly on their interfaces. They run analytics and surveys on people's reaction to individual characters in shows, to help drive writing in a direction that ensures success. This isn't a hasty decision by them. It has a ton of work behind it, giving them more info than you could imagine. >
  
  That’s what I said… they run tests and make educated guesses. They just screwed up this time. >
  
  How do you know they screwed up? They're looking at hundreds of reports with billions of data points. What information do you have that makes it more likely that your prediction is better than theirs? >
  
  This isn’t the same thing as their typical dark release behavioral analysis.  They’re not tuning a content suggestion algorithm here. They can’t really know the impact a change like this will have until they do it. It’s across their entire user base, happens in 30 day increments, and is account-level. I foresee major backlash, and possibly some back pedaling or restructuring of the controls. >
  
  Yeah I don't think that many people who actually pay for Netflix are going to be like "what? My friends can't mooch off me anymore? Well fuck that I'm leaving". Of course some people may have split the cost between lots of people. But it feels like the people who did that are probably negligible given the cost of the service. >
  
  The friends don't mooch. They pay half/third/etc. of the cost. And yes, I, the guy who actually DOESN'T share his account, am leaving Netflix because of this. I don't want to be obligated to log in regularly because of some weird new policy. If they want to make it inconvenient for me, their loss. >
  
  The convenience is a good point. I think a qr code or something to make it quick and easy is important to keep people from leaving. Convenience is the main reason I think many people will stick with it as well though, frankly if you have a show you watch, and it's not on other streaming platforms, then you're gonna stick with netflix. Sure you could pirate it, but in this day and age convenience is king.
  I don't think that many people split costs. Everyone I know who has Netflix either gets it from a friend or pays full and let's friends use the password. (I'm one of the moochers who will be leaving) But I don't have data for that so I could be completely wrong about that. however I think it's a pretty fair assumption that you'd come out at least net neutral for that group of people. For  every two accounts that leave you'll probably have at least one account where two people decide to just eat the small extra cost to keep watching their same shows. >
  
  
  "No one is going to add a new subscription because of this." Hyperbolic and untrue.
  
  Really?
  Now, people might still subscribe despite this, but a new subscription because of this?  As in the fact they are cracking down on password sharing is the reason you made an account?  You're saying that is gonna happen?
  I truly, truly doubt it. >
  
  The entire purpose of cracking down on password sharing is to force some users to create accounts. 
  Some number of users who currently share their friend's account will create their own when they can no longer use their friend's. 
  Will that number eclipse the number of people who close currently active subscriptions? I don't know (I doubt it), but people seem to think that none of this has occurred to Netflix at all. You can bet that they've been doing projections on this. >
  
  People seem to refuse to think in percentages for this case for some reason.
  Netflix users are not all of one mind.
  Some percentage of passwordsharees will stop using netflix
  Some percentage of passwordsharees will get a netflix account
  Some percentage of passwordsharers might cancel their account over of this change
  As long as the amount of new accounts eclipses the cancellations netflix will benefit. 
  What these percentages are only Netflix knows. 
  Redditors should realize that the average consumer isnt a redditor and many care primarily about convenience. And we should take into account that many other succesfulf services do not allow password sharing at all. >
  
  "As long as the amount of new accounts eclipses the cancellations netflix will benefit."
  And that's the thing in question. WILL the amount of the new ones be bigger? I really doubt that. >
  
  Why though? Why would someone that is sharing their password cancel their subscription because they cannot share it anymore. Nothing really changes for them personally. >
  
  Exactly.  The lions share of people that this will impact aren't paying for a subscription anyway.  Some of those folks will pony up and subscribe to keep access to the content.  It's a win/win for Netflix >
  
  Redditors are too fucking stupid to google and read the rules.
  "What if I'm traveling, including for a long time, or don't have a permanent location?"  It literally says you just need to do basic two-factor authentication, like every remotely secure email or website on the planet.  And not even very often.  This is NOT an onerous demand.
  "What if I don't live with them?" "What if I can't afford it?" Shockingly, you have to pay for shit you use. >
  
  Lol yea,  people really think Netflix just randomly decided to do this. >
  
  They decided to do this because they're in such huge financial troubles that some pessimistic analytics even predicted that Netflix won't survive for long.
  This is the way how they try to increase their income. >
  
  So remember when Netflix stocks tanked hard a few months ago? Did they know about that too? >
  
  Did the 8th most valuable brand in the world know that an unpopular announcement would hit their stock price for a while? Yeah. >
  
  Ok and they wanted that to happen? >
  
  Last time I got a cavity drilled, there was some pain involved. Did I want the pain, or did I want to have the cavity fixed, knowing that pain would come with it? >
  
  So your answer is yes, Netflix wanted their stocks to crash worse than like any point in the history of them going public? >
  
  Apologies, I can see that my overly-complex dental metaphor soared over your head and crashed spectacularly into the sun.
  My answer is "Netflix wanted to do Thing A. They knew Thing A would hurt stock prices. The goal was not to hurt stock prices, but to achieve Thing A."
  Do you think that no company will ever, ever make a decision that will negatively impact the stock price? There is no possibility, none whatsoever, ZERO, that a decision may have a long-term benefit that outweighs a short-term cost?
  (Please note--I'm not even arguing that that's what happened here. I'm arguing that often--not always, but often--companies will understand the likelihood of a negative impact when they make an unpopular decision, and that sometimes--not always, but sometimes--it might be the right decision anyway.) >
  
  Wrong sub, bag holders should post in WallstreetBets >
  
  I'm just holding it for a friend. >
  
  You're not watching Netflix. Netflix is watching you. Where do you think Pornhub gets all its homemade content? Subscription fees are just icing. Netflix Knows. >
  
  #NetflixKnows >
  
  Spot on, OP. It has always amazed me how the constituents of the internet believe they are entitled to free service from artists. It is the consummate choosing beggar. Piratebay your movies, limewire your music, rage when Netflix ask you to pay for their service. All you people should be melted! You spoiled petulant children! Get a job you work hating scabs. >
  
  Too far. >
  
  Lol everyone acts like they all have MBAs or something with how skeptical they get of all big businesses’ decisions. >
  
  This is fact, not opinion. Just dumb dumbs on Reddit who think Netflix hasn't predicted them cancelling their sub 🤡
  Just don't use it if you don't like it. It's simple as that >
  
  I’d be mad too if a bunch of people were using my product without paying. It’s completely ridiculous that the outrage is ohhh no i’ll have to actually pay for my own account that i use, how dare they! I didnt pay for my netflix before but I definitely wont pay now, netflix should be so concerned about losing my freeloading business >
  
  Eh, I dunno. I don't every decision that a company makes is a good one.
  They're definitely going to lose money on me because I have the family style account so I can password share. If we can't do that with external people then I'm going to reduce my account to the lowest tier, one screen option, if I keep it at all. And the people I share with aren't going to sign up for accounts - they were pirating before I gave them the password and they'll go straight back to it afterwards, I assume.
  It's been really miss-miss on content lately for me, as well, so it's not like the pot is that sweet to begin with.
  Don't know what my snowbird parents will do either - have two accounts? Seems unlikely. My dad steals the 'liquids' bags from airports to use as sandwich bags, the man isn't going to pay for a second subscription.
  This does seem, ultimately, like the kind of choice that could backfire on them, losing subscriptions and money. I guess we'll see! >
  
  Never said this was a good decision, just that it's an informed one. Companies make informed-but-bad decisions all the time. >
  
  Thieves acting like their $3 share out of a multiple-people subscription matters to Netflix. As a customer of Netflix I'm glad they are cracking down on this practice. >
  
  They were cool about it for so long, guys. 
  Time to stop mooching off your former SO’s account. >
  
  All the people saying they will just "pirate" are hilarious. They don't know the first thing about it and won't have the patience or savvy to learn - and if they did they would have done it years ago at the start of the streaming wars.
  Their need for user friendly platforms and instant gratification will have them begging their parents to pay for 2 accounts in less than a week.
  Netflix knows this because this new generation has been conditioned to comply in exchange for convenience.
  Enjoy. >
  
  Really, because my 72 year old mother has been able to figure it out. 🤷🏻‍♀️ >
  
  People talk about this like Netflix cost an arm and a leg. 
  Other services like Spotify charge extra too. 
  It just time when other steaming service crack down on this. They are letting it happened now just to capture market share. >
  
  Lots of T-Mobile (cellular phone or hotspot) customers were given free Netflix accounts as an incentive to get their business. These people do not necessarily have a broadband or fiber "wifi" connection at home. They won't be able to access the service, even though it was offered to them as an "add-on" to their cellular-based plan. >
  
  Has Netflix addressed this? Unless they mention it specifically, I'm not sure we can know what the long-term impact will be for those customers. 
  In addition to whatever may be planned but unannounced, keep in mind that companies who "rock the boat" also often take steps to mitigate some of the ripples afterward. Translation: of enough T-Mobile customers get mad about it, Netflix might make changes to the way their plans are handled. >
  
  Account holders will need to set their primary location while signed into Netflix on a TV connected to their home Wi-Fi. Then, any devices connected to the Wi-Fi network in the primary location will be able to access the holder’s Netflix account, while devices trying to access the account from any other locations may be blocked.
  Once a primary location is set, Netflix users are asked to “watch something at least once every 31 days” (on the selected Wi-Fi) in order to keep their devices associated with the location. >
  
  I'm not sure you answered my question. Has Netflix specifically addressed the issue of T-Mobile partnership? >
  
  They have not. They have said you need to connect to your home (a fixed location) every month. So you can't have someone in California on your account based in Massachusetts, unless they visit you regularly. If you have a hotspot or a phone, they have no "fixed location" for your account. >
  
  Right, they said that, as a general policy for their 3423 planets worth of subscribers. I don't imagine they have all of the footnotes worked out yet.
  We've all seen footnotes like this go overlooked and crash, but there's also a great chance they'll figure out how to make it work just fine.
  So far, their advertised approach here (which again, certainly may not be how it plays out) seems to be "paying customers will be fine, others will not." It would surprise me to see them screw up a sizeable business deal that also likely serves as a decent customer pipeline. It's very possible, but doesn't seem likely.
  All I'm saying is: don't rush into assumptions. >
  
  They can crackdown on password sharing all they want. I’m still streaming everything thru a pirate website. >
  
  If "they know" everything, and are so skilled within their own business model, why did they have to fall back to trying to squeeze money out of people by killing account sharing as a solution for them already losing money? >
  
  Please point to the spot where I said they know everything, because I can't find it. >
  
  I'm using "everything" to encompass everything you said, not literally "everything in the world". Come on man, you can't be that dense right? >
  
  My density is variable. >
  
  I really dont see the drama. It doesnt affect me at all and i dont really care about the people who would be affected. >
  
  Here's a theory... 
  BCG hired by Netflix to consult them on their next move. BCG is known to work with hedge funds that short companies into the ground. Blockbuster is releasing an advertisement on Superbowl Sunday.
  Much like the FTX pump and dump.
  The Netflix pump and dump is coming to fruition.
  We'll be welcoming back Blockbuster with open arms after the demise of Netflix. >
  
  I get that they “know” all of these things and have attempted to account for them with data and predictive modeling, but… they had that same data, and probably those same models, and most likely the informed intuitions of these same people and it drove them to this mess… I’m not sure I’d bank on their ability to predict what their customers want, that seems to be exactly what the problem is. >
  
  To what mess are you referring? Netflix is the 8th most valuable brand in the world. I dislike many decisions they've made, but even if they fall from 8th most valuable to 20th, they'll be an extraordinarily successful company. >
  
  Companies are generally quite stupid when it comes to decisions.
  For example, WoTC recently decided that instead of tapping into the market of various products that the fans would happily pay an upcharge for the logo on a set of dice or dice towers, they would instead demand that all podcasters give them their earnings.
  Never underestimate the power of stupid people with power. And yes-men will let the big boss do whatever the fuck they want and cater to their every whim, never stating how stupid an idea is to save their job.
  We all know it's stupid. But we also all know that they're only doing this because nobody wants to risk their job to tell their boss it's a fucking dumb idea. >
  
  Don’t overestimate a huge corporation >
  
  Reasonable. >
  
  Netflix cancels shows a day after they release it. I doubt it's about what they know, and either way, they can go fuck themselves. >
  
  I work at Netflix. You are very mistaken. Its nice that you think better of them, but the peeps making THESE decisions are the problem. They’re like an inoperable tumor intertwined into the economic performance of the company. This is a desperate hail mary. And even they have uttered this in the meetings. >
  
  What do you do at Netflix? >
  
  Im an editor/ producer for their trailer and promotional content. >
  
  Thanks for contributing. Note that I have not argued this is a good decision; only that it is not made in the absence of data. So my argument would be: there was, at one point, somebody in the room with a spreadsheet while the decision-maker thought about the decision. This does not mean it was a good decision.
  Perhaps I am wrong; perhaps the decision-maker(s) threw a dart at a board. I doubt it.
  Even with data, a decision can be bad, and can be desperate.
  Aside: I am grateful for your work with the company and hope that you are not adversely impacted if this decision is a bad one. >
  
  Oh no! I didn’t think you think this was a good decision, I just think you want to give the people making these decisions the benefit of the doubt that they are well informed, when in reality its not quite like that. They are using data to make their decisions, but its not a complete picture of what they think that data captures.
  For example; I have been fighting since I got there to have them add more user engagement to their netflix profiles. If they objectively looked at what I watch, they could determine that these such and such elements are what I enjoy and to show me more content like that. But this isn’t considering the fact that I don’t choose my content by what might interests me. I usually already have content in mind based on word of mouth, but there is no way they could know that from the data. They just think I liked Bollywood because I watched RRR. So here is nothing but those kinds of titles, and thats the wrong way to go about this. 
  Same with the password issue. Some data somewhere shows how many accounts are active in multiple geographical locations at one time. But there is little to no nuance beyond that, and these same people do not care or even consider how this will alienate their user base further. They just see it as an opportunity to convert non paying customers. Problem with that is the content just isn’t keeping people so why should they stay? 
  Thanks so much for the kind words. All of us in content appreciate the sentiment. But we will absolutely be effected when this inevitably blows up in their faces. I’ll continue to be the squeaky wheel tho until that day happens. >
  
  Sigh. Sadly, that sounds like a level-headed and accurate assessment. I really appreciate you sharing your perspective. 
  It sounds like what they have is a lot of data, and not enough insight into how to farm and use data more effectively. 
  I'm curious -- do you have any sense of how this played out in testing markets? Not that that's necessarily a predictor for behavior in the US, for instance, but it's always interesting to hear. >
  
  We do know how this initiative performed in other markets, but it reinforces the main problem you arrived at as well. They don’t have proper insight about the data. Just the data. 
  We saw a lot of churn initially, but then subscribers started to go up again. Here is what they never acknowledged, “market bias and accessibility”. These are very small markets where Netflix is pretty much the exclusive service and Netflix has a lot of the licensed content for that market. Not only do they hold Netflix in higher praise, but its basically their best and only option. 
  But the problem is they haven’t voiced any of that in regards to the US market. Inflation is high, and we are already looking at what to cut. Netflix is just making that decision for users, not even considering that they barely own this market, and we will find alternate ways to get content we want. They really don’t understand that the people we share passwords with will not convert for access if they can’t watch anymore, and there is not nearly enough FOMO for that play either. All of us in content are just waiting for the shoe to drop now. >
  
  It's unfortunate that there have been so many shoes for so many people. I bet that working in content, you and your colleagues must feel jerked around on a regular basis by the peculiar decision-making around which products stick around long-term and which get axed. >
  
  Netflix is already the most expensive streaming service on the market, with premium accounts specifically designed for password sharing (no, nobody uses Netflix on 3 devices simultaneously in one house). 
  With every single anti-consumer practice they introduce, there is a certain number of people switching to alternatives or piracy. 
  Sure, they may have calculated this move well. But each step in this direction is a risk of going overboard. >
  
  Many many many many major corporations have proven time and time again that they actually don’t know, it’s because they only look at $$$ and don’t listen to the people who actually use it. Hell look at what just happened in the Dungeons and Dragons community, it’s another case of a major Corp being extremely out of touch with the users >
  
  All I said was that they're using data to make their decisions. Never said they were good decisions. >
  
  You are right and I hate it’s true. Greedy bastards. >
  
  Very unpopular and very true. good job. >
  
  They are gradually making it more and more inconvenient to use their platform. At some point people will go back to pirating because it'll become easier again. >
  
  Yeah, I'm not gonna give them the benefit of the doubt and assume that the money hungry management did their research before going through with the password sharing purge. Capitalists don't want some money, they want all the money and they will take short sighted risks with a possible gain but a long-term loss because they're just that dumb. 
  Netflix in the beginning did a great work of reducing piracy. A small monthly fee to watch anything you want? Hells yeah. But then we got like seven gadjillion of these services competing for our very limited resources and off to high seas we sail again mateys. Corporate greed will be the undoing of streaming services >
  
  Yes, yes, eviscerate the bourgeoisie, I know. >
  
  Okay here is the thing, it doesn't matter if it hurts the company or not, it still is shitty. >
  
  I'm curious--is it? Is it bad to ask folks to pay you for your service?
  I think the bad thing is content fragmentation - the idea that we'd all need to pay $100+ to watch all the content we might want. But if anything, Netflix is the least guilty party in that regard, because they hosted that content back when other platforms couldn't be bothered to rent the cloud space. >
  
  It is bad for a big company that is already making a shit ton of movie to everything they can to squeeze more money out of people. >
  
  They're attempting to level out, as they are currently losing money. While I respect criticism of robber barons, I'm not sure this particular action fits that definition. >
  
  I don't think them losing money has anything to do with password sharing, it is about their current model being unsustainable, the issue is not us. If they're not making enough of a profit it is because they keep pumping money into low quality products. >
  
  Given the company’s overall stock price relative to its all time high and degraded content, they don’t know >
  
  My argument wasn't "they know," it was "they know more about this than you do," and that is somewhat inarguable. >
  
  You are way overestimating corporations and their ability to think things through. The people who get promoted at these companies are all people who think positively anyone who is a person who raises objectives is labeled as negative and never gets promoted so when you have someone come up with an idea its in a room full of people who never think about how things can go wrong. >
  
  Blockbuster >
  
  Big companies have been wrong many, many , many times where the general public was correct.
  Gilette made a commercial that was "evaluated" and look how that turned out. They made fun of their entire audience and thought that was a good idea.
  M&M's have recently done the same with their gender fluid candies.
  Big companies are just not credible anymore when it comes to what's the best business decision.
  Politics and greed are all they care about. >
  
  Yea and Sears knew online shopping wasn't going to take off....... >
  
  Don't forget that big corporations make the wrong move all the time. Look at sears.. a multi billion dollar company that had been around for over a hundred years and was like the number one household name. Hell the house I grew up in was a sears house. Even remodeled in the 50's with Sears equipment. They shit the bed in the digital age and closed their doors. Kmart, Yahoo, and hundreds of other industry leaders. Just because they do the research does not mean they know what they are doing. >
  
  Never said it was a good decision. >
  
  Yes cause never has a company made a disastrous business decision. 🤔 >
  
  Never said it was a good decision. >
  
  Okay: Never has a company failed to consider a factor regarding a business decision. 🤔 >
  
  Well now you're just being silly. >
  
  I was thinking the same thing. Businesses aren't infallible entities. They are prone to human error, mismanagement, and overlooking factors in their decisions. >
  
  "Love is sharing a password" -Netflix  2017
  Real shit though. If I'm paying for multiple screens to be able to access my account, it shouldn't matter where those screens are accessing from.
  I'm not disagreeing with you that Netflix has probably weighed the pros and cons. I'm not disagreeing with you when you say that it's hyperbolic to say that no one's ever going to sign up for Netflix again.
  But at the end of the day, this is a scummy decision that fucks over a lot of people who use this service as a way to access entertainment.
  This is a cash grab by a company backpedaling on something that they themselves said less than a decade ago, because they're scared that they are now facing legitimate competition.
  Are people being hyperbolic and over dramatic, absolutely. That's what people who make memes on the internet do. But I definitely think this is going to hurt Netflix more than it's going to help them. But I also don't think they're going to backpedal on it.
  The long and short of it is if I'm paying you a monthly fee to access your service on multiple screens, across multiple devices, including portable ones, it should be irrelevant where those screens are. >
  
  I think even in 2017, most of us said "ah, so what you're saying is, you'll allow this for another year or two."
  I thoroughly agree with your last point. It's a principle of net neutrality. >
  
  People are saying it’s a stupid decision. I think you’re fixating on the word “stupid”. 
  This not an unpopular opinion. People KNOW Netflix are using their brains to come up with new awful ways to rip them off. We JUST had an paid ad option introduced. 
  “Netflix knows more about this than you do.” Okay, then we should band together to show them it’s not gonna work anymore. >
  
  Oh captain, my captain. >
  
  Fair enough. >
  
  Been with Netflix for years, will definitely be leaving wen this bullshit starts >
  
  I'm not saying you're wrong but companies go out of business all of the time. Eg, blockbuster. >
  
  Yes. >
  
  So you're not saying they're out of touch, but that they're stupid instead? >
  
  I'm leaving that possibility open. >
  
  I think you are giving people way too much credit. >
  
  Who's gonna buy 2-3 Netflix accounts to get the same multiple screens they were paying for with one account? It's insane.  I already dropped them when they added ads. >
  
  I dont care about their reasons- They obviously think itll work, so good for them.
  But fuck them for doing it. Ill take my money elsewhere. >
  
  I remember when they encouraged password sharing. >
  
  It stank to high heaven when they did that. Reminds me of Samsung gloating about Apple's removal of the headphone jack when we all knew Samsung would remove it soon enough. >
  
  Op is the “well actually 🤓..” type of dude >
  
  👅🥾 >
  
  You give too much credit to these people. For these products they'd love to have models, but they barley have approximations based on wishful thinking. Just remember, coca cola people believed changing the taste was a good idea. Blockbuster believed Netflix could not have worked. >
  
  Don't talk to me about barley, I haven't had lunch yet >
  
  Sorry, too clumsy and too old without a real keyboard. >
  
  Just poking fun. I've been there. For what it's worth, I don't disagree with you. >
  
  Get a fire stick and DL an app for free and be a criminal like me. Hollywood is a joke and doesn’t deserve your money, EEAAO was absolutely fantastic and so was Severence though. But 2 perfect pieces of content in one year/ sea of dogwater rehashes and overrated culture cash grabs ( dahmer and geriatric things) doesn’t seem worth it, even Hulu sucks, the boys is ok at best. Evolve, become a criminal. For tv. >
  
  Netflix knows what they are doing is stupid but there hoping enough people will say “I guess have to get my own Netflix” to raise their stocks up enough to get more investors >
  
  gestures towards all the obvious failures of megacorporations that the general public called before they happened
  .
  You may be correct in your conclusion, but your premise is deeply flawed. Big companies can and have made obvious major fuckups that we all saw coming. >
  
  Where's the flaw? >
  
  How would they gain people. >
  
  Example  
  
  Imagine Netflix has a total paying user pool of 100.
  Now imagine 40 of those 100 share there account with 1 other person. That means the total user pool is 140.
  Password sharing crackdown! Those 40 people are kicked off. Let's say 10 of them like Netflix enough to subscribe.
  Now, the original 100 people must decide if it's worth it to them to continue paying. If fewer than 10 people cancel, Netflix has a net gain in subscribers. If greater than 10 cancel, they have a net loss.
  
  It's absolutely possible that they'll come out ahead. Is it likely? No idea. >
  
  This might be anecdotal, but from browsing reddit and talking to my mates, I reckon I've seen about two hundred people say they're cancelling and zero say they'll up and get a subscription on their own.
  Netflix are fucked. >
  
  Have you ever worked retail? Years back I worked for Target. If I based my thoughts about the company's future around how many people said "I'm never shopping here again," I'd have been very surprised to see that Target still exists.
  A good chunk of people who say they'll cancel will do so, but a good chunk will not. >
  
  We'll see. My money is on a downturn in revenue. >
  
  First, Duh!
  Second, they definitely monitor how much people complain on social media and negative publicity that comes with it will have an effect on their pricing going forward. Especially with the ridicules price modeling that if you want 4K you have to buy 4 screens 🤦‍♂️ 
  Third, Netflix programs fucking sucks… whomever cancels will be doing themselves a favor. Garbage movies on top of garbage shows. It has gone to shit with the speed of light. From 10 watchable program in 2018-19 they’re down to 0 in 2023. 
  Fourth, it completely makes sense for people who watch and enjoy (tolerate) this pipeline garbage to not give a fuck and pay the sharing price. >
  
  And Blockbuster probably had charts and predictions too... >
  
  Correct. >
  
  how are they going to try and enforce it this time around?
  there is always a way around it.................right? >
  
  Netflix is in a downturn and regardless of what they know, this won't fix it.  I left long ago because shows I wanted to watch are leaving.  I'm tired of it.  I'd rather run a server full of media and plex.  It's been a much better solution >
  
  Lol, have you ever worked at a big company? A lot of decisions are just made by someone with a large ego and people who trust them. >
  
  Well let's see, if Netflix tanks we'll revisit this post. >
  
  Whether or not they tank has absolutely no bearing on my argument. Please re-read the post. >
  
  I get where you're coming from, and I really want to agree with you, but it makes my brain hurt thinking of them making these stupid decisions after thinking about them. >
  
  Fair. >
  
  This change will effect 1% of users using it correctly.
  If you have 1 account but the two of you live in 2 separate houses, you aren't doing it correctly. >
  
  Sorry buddy you dont no jack about corporate america. Did they do research? Yes. Did they consider that research when making this decision. Very unlikely. CEO's of companies believe they are the CEO because they know better than everyone, including research. I've seen it in action my entire life. The CEO of Netflix and many many other American companies cant lose. If this is a bad decision he gets fired and gets a golden parachute worth hundreds of millions of dollars. If it works he get a bonus worth hundreds of millions of dollars. Research is relatively meaningless to these people. >
  
  "you dont no jack"
  Well, I'm convinced. >
  
  
  "No one is going to add a new subscription because of this." Hyperbolic and untrue.
  
  The most wrong I've ever seen someone be. /hj
  But seriously, no one is going to add a new Netflix account because of this lockout. They're just going to find new ways to watch Netflix shows. >
  
  Listen pal, I can wrong with the best of em!
  Some people will add an account. There's no way zero people add a new account. Will it be very many? Dunno. Will it be enough to matter? Dunno. Will it be a net positive for Netflix? Dunno. But some people will. >
  
  Totally agree with OP!! >
  
  I don't think they have a problem with people sharing their password once or twice. But, my brother (who I live with) has like 7 profiles on his account. Friends and whatnot. That's a problem. >
  
  Right. I think they're responding to the cause of sharing today, which is different from the cause of sharing 5 years ago. There are many more streaming services today with solid content, and we're all getting closer and closer to paying what we paid for cable. The incentive to share now is much greater if we can split a total cost of $70+ versus years back when Netflix was the only good service with a total cost of $8. >
  
  This is they type of logic the government end up using to deprive people of rights and is also arrogant. It’s the type of logic that is used to justify “pre crime.” Things don’t always play out they way projections indicate. >
  
  Please re-read the last line of my post. >
  
  You are wrongly assuming that they made perfect calculations and will be on top no matter what.
  I assure you, the number of people that will just go ahead and create accounts and pay for them individually is very very small, not close enough to cover the same income they were getting now. 
  No, they don't know better. They, just as you, simply assume people will do everything they can just to have Netflix. We won't. >
  
  Please re-read my post and point me to the exact spot where I say "they made perfect calculations and will be on top no matter what." Pay close attention, if you would, to the last line.