comment: >
  
  I'm just here to talk about Qualcomm.
context: That name is terrible. They hire the Toyota naming guy? >
  
  Afeela man, I Afeela. >
  
  Afeela deez nutz >
  
  
  Japan's Sony (6758.T) on Wednesday unveiled a prototype of the new "Afeela" electric vehicles it will build together with Honda (7267.T), saying it would harness its vast entertainment content as it looks to become a player in next-generation cars.
  
  You got any entertainment content that’ll get people to pay attention to, you know… the road? I’m no NTSB honcho or anything, but it seems to me like the cockpit of a car is the last place we need more entertainment options. >
  
  Soccer moms/dads, back seat entertainment.  Be interesting though, what are they bringing that a phone won't already provide? >
  
  I'm not sure how many people actually use theirs, even my sister's kids don't use the built-in screens, but they're also older (2 are teens) and maybe aren't the market.
  Little kids want to move around, eat snacks, throw food around etc. Imagine telling a 5 year old to hold a device to watch a movie on a long drive. >
  
  
  Imagine telling a 5 year old to hold a device to watch a movie on a long drive.
  
  Don't have to, have done.  Preloaded some games/movies onto an Ipad & due to the glare of the sun on his screen we wrapped a blanket over the top of the passenger seat & then over his head so that he could see his screen.  Happy as a lark... & we were as well. >
  
  Right... but not all kids. My niece will start asking you to open snacks and then she'll drop the food and device and now you've got an annoyed kid and you need to help pick everything up. >
  
  imo this actually a pretty big deal.... >
  
  It is considering most Japanese car manufacturers had held off from the EV market and are the last ones going into it. >
  
  But, when the Japanese market goes in, they go all in with the aim of a complete transformation of the market. This won't be the first time Japanese manufacturers committed the entirety of their production lines to stirring up the automotive industry. My guess is 1. Ford and GM have started to show their hands and 2. cost effective batteries are starting to become more available.
  Sony and Honda hardware are pretty damned good. Pricy, sure. But worth the cost. My father was a Honda owner for nearly 50 years. That is some serious loyalty. >
  
  
  But, when the Japanese market goes in, they go all in with the aim of a complete transformation of the market.
  
  Toytota Motors launched their first real (as in not a compliance car) EVs last fall, the BZ4X and the Subaru Solterra, and nobibdy's socks were knocked off, to say the least..... damned underwhelming in all respects.
  So to transform that market, they need to catch up in a hurry, as they are way behind the VAG, Daimler Benz, Stellantis and Hyundai. >
  
  BZ4X didn’t need to knock anyone’s socks off. They just needed to be able to keep the wheels on the thing . . . And they fell off. That is one massively embarrassing recall.