comment: >
  
  It is considering most Japanese car manufacturers had held off from the EV market and are the last ones going into it.
context: That name is terrible. They hire the Toyota naming guy? >
  
  Afeela man, I Afeela. >
  
  Afeela deez nutz >
  
  
  Japan's Sony (6758.T) on Wednesday unveiled a prototype of the new "Afeela" electric vehicles it will build together with Honda (7267.T), saying it would harness its vast entertainment content as it looks to become a player in next-generation cars.
  
  You got any entertainment content that’ll get people to pay attention to, you know… the road? I’m no NTSB honcho or anything, but it seems to me like the cockpit of a car is the last place we need more entertainment options. >
  
  Soccer moms/dads, back seat entertainment.  Be interesting though, what are they bringing that a phone won't already provide? >
  
  I'm not sure how many people actually use theirs, even my sister's kids don't use the built-in screens, but they're also older (2 are teens) and maybe aren't the market.
  Little kids want to move around, eat snacks, throw food around etc. Imagine telling a 5 year old to hold a device to watch a movie on a long drive. >
  
  
  Imagine telling a 5 year old to hold a device to watch a movie on a long drive.
  
  Don't have to, have done.  Preloaded some games/movies onto an Ipad & due to the glare of the sun on his screen we wrapped a blanket over the top of the passenger seat & then over his head so that he could see his screen.  Happy as a lark... & we were as well. >
  
  Right... but not all kids. My niece will start asking you to open snacks and then she'll drop the food and device and now you've got an annoyed kid and you need to help pick everything up. >
  
  imo this actually a pretty big deal....