comment: >
  
  I've gone back to Macy's because they learned their lesson
   Went to shit for half a decade but I've noticed a huge improvement after they stopped the crazy sales
context: Bed, Bath and Beyond screwed up by filling their stores with lower quality stuff to keep the price down. I used to go to the store when I wanted a product that was not some shitty alibaba special off Amazon. I was willing to pay a little extra to have a few good options. Suddenly the store got filled up with the same cheap Chinese shit on Amazon but with higher prices. >
  
  They relied far too long on those 20% off coupons and also haven't updated their brand or stores since the mid-1990's. >
  
  Kohl's fell into the same death spiral. Worked there for many years in college, and one of my coworkers had been there for 20. Watched the coupons climb from 10%, to 15%, to 20% and now 40%. 
  It's a death spiral, because now people don't shop for anything less than a 30% off coupon. Kohl's has tried to fix this by exempting entire brands from percent off coupons, but this just pisses off customers, because they don't read the fine print.