comment: >
  
  I don’t know if it works the same in the UK, but in the US you often see these stupid David vs Goliath lawsuits where you wonder how it’s even worth the big bad corporation’s time to shut down the mom and pop doing zero actual damage. One major reason isn’t that the company isn’t trying to stomp out competition or screw the little guy, it’s that there’s a legal requirement that they vigorously defend their copyright in order to maintain it. Otherwise, in future cases, their decision not to go after the insignificant mom and pop brand could be used as evidence against a legitimate copyright claim. (IANAL but I did listen to Opening Arguments podcast last week).
context: "Consumers will inevitably be misled into thinking that your products emanate from Rolex."
  
  Rolex well known for their cheap rainbow colored time keeping devices.