>

Literally the best way to define it would be the "normal" looking end of the qanon cult used for recruitment purposes. Often they look normalish, act normalish, and the anti-Semitism and overt racism is muted, but follow the rabbit hole long enough, and there be nazis and new generation klan members.
Fine by me, if they wanna make judgement on themselves thats cool. I dont see whats wrong with that >

it's manipulative. 
but hey, ignorance is bliss. >

Only if they wanna asses their opinion I see no issue >

It's part of the alt right playbook to use "humor" to inoculate people to their ideas. >

Define "alt right" >

read the article >

The phrase alt right is not present a single time in the article you linked. I'm asking you to define what alt right is. Is it simply things you don't like?