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"You're gonna see a lot of Santas this month. Most of them are just helpers, but one of them is the real Santa. See if you can guess!"
Works great on my kids.
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A lot of parents I know who go along with the Santa myth tell their kids that the mall Santas are actually Santa's helpers.  Santa's too busy at the North Pole, so he sends his helpers to talk to the kids while he makes the toys. >

Santa’s helpers also explains why they all look different or they can see “Santa” in multiple places