makes his living tormenting the parents of murdered children with insane lies (because he knows just how fucking dumb some folks online can be) 
when he's amassed a small fortune selling jars of powdered nothing to idiots and has likely driven those poor parents to the brink of sanity does he finally relent? does he maybe rally his brain-dead followers to villainize, you know, the actual murderer? no, more hell for the mothers and fathers of dead kids
when he's finally squarely caught in the lie does he at long last admit to his treachery and give these parents some sorely deserved peace? no he sics more of his dipshit brigade on them, lawyers up, and starts hiding his ill-gotten wealth 
and now that his fanbase is down to a dozen inbred preppers and the whole world sees him for what he truly is, he's determined to keep lying, keep hiding his money, and keep avoiding consequences 
he talks about demons a lot, i sure hope they're real - because that professional coward deserves to give pazuzu a rusty trombone for all eternity