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Last year or the year before, Bell laid off a ton of employees just days before Bell Let's Talk Day
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Honestly, I've been told off for being depressed, even yelled at, by people who post about mental health awareness all day long. It's all a facade. >

I see mfs who's been a dick to me my entire life post mental health awareness shit online it's crazy >

I find the trend pretty hurtful. It's worse for people to believe others care and then have the actual response fall flat... It makes you feel like it's you in particular that isn't worthy of care. That's how it's made me feel, anyway. 
Also in business it might be rooted in progressive ideology but corporations can't ignore liabilities, and they're encouraging people to confess personal issues that might affect staffing decisions, even if never written or said out loud. Like "Bell Let's Talk" in Canada. Can't ignore or deny the donated funds of course. >

Yup, I found out on Bell Let's Talk Day, when people kept posting the hashtag but didn't want to actually "talk" about it.