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You jumped the gun.
Netflix already does this in multiple countries and has had plans in place for this for the last year. This is public information.
Nothing about this was a trial or stunt, it's a policy already in use being expanded.
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It wasn't to get people talking about Netflix, it was a trial balloon to see how the market would react to such a change.  They likely got the data they needed (cancellations, social media dunks, etc) and acted accordingly. >

This i can actually believe as an alternative. They was never going to go through with it, but as a test for future policies or a pr stunt is both believable !delta