>

They did it in countries where if it backfired it wouldn't hurt as much.
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It wasn't to get people talking about Netflix, it was a trial balloon to see how the market would react to such a change.  They likely got the data they needed (cancellations, social media dunks, etc) and acted accordingly. >

This i can actually believe as an alternative. They was never going to go through with it, but as a test for future policies or a pr stunt is both believable !delta >

You jumped the gun.
Netflix already does this in multiple countries and has had plans in place for this for the last year. This is public information.
Nothing about this was a trial or stunt, it's a policy already in use being expanded. >

What countries is it already in use? >

Chile, Costa Rica, and Peru. >

Thanks. I take it these are their test countries to see if it works >

Yup. He's saying "oh they already do it in those countries therefore this isn't a trial" as if them doing it in those countries hasn't been explicitly stated by Netflix to be trials to see how the policies work out. Why wouldn't they also do a test in other regions to see how they'd react before rolling out a finalized policy?