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It’s just a nice reason to go on a date and het eachother something small
Any holiday can be overrated if you just decide its overrated. 
Valentines day? Sure, kinda overrated. 
St Patricks? Overrated as hell. 
Christmas? Yep, you guessed it, very overrated. Its not even Santa's birthday. >

Halloween? Underrated and ageist. >

Ageist? Ive dressed up and ate candy almost every single year and go to a Halloween themed music festival. If you think Halloween is for kids you're not trying hard enough >

people just like having an excuse to pamper and be pampered, I think that's fine. >

Saying things are overrated is overrated. If it's not for you, fine, but it's rated as highly as each individual wants to 'rate' it. >

I do valentine's day because i love hearts and restaurants offer promotions and are extra nice to you. Consumerism can suck my ass but I'm decorating my house with hearts all year so its a good time to stock up on heart shaped egg cups. >

Literally one of the most popular opinions on here.
Both me and my partner haven't done valentines day in over 8 years because it's pointless to us after the first year.
The first valentines day between a couple is nice, its fresh and its new. But once you've done it. Why dont you just treat each other like this more often than once a year?