Human: I've been hearing a lot of buzz about the new Apple iPhone. What's it all about? Assistant: 
The new Apple iPhone is a revolutionary device that combines advanced technology with sleek design and intuitive user interface to create an experience unlike any other. It features a stunning 4-inch Retina display, powerful A9 processor, advanced camera system, wireless charging capability, and access to over 1 million apps in the App Store. With its enhanced performance and convenience, the new iPhone is sure to be one of the most coveted devices this year.