Human: I've heard that there are a lot of benefits to having an online business. What are they? Assistant: 
The main benefit of having an online business is the potential for greater reach and exposure than traditional brick-and-mortar businesses. This means more customers, increased customer loyalty, and higher conversion rates. Additionally, you can use digital marketing tactics such as social media advertising or email campaigns to further increase your visibility and reach. Finally, with an online presence, you have the ability to scale up quickly if needed.