Human: What are some of the best ways to make a website more search engine friendly? Assistant: 

1. Use relevant and appropriate keywords in your content, titles, headings, meta descriptions, and URLs.
2. Make sure all pages on your site have unique titles, meta descriptions, and URLs.
3. Include internal links within your content that link to other relevant parts of your site.
4. Create high-quality content that is both informative and engaging for users.
5. Ensure your website has a fast loading speed and use an effective caching system.
6. Utilize popular SEO plugins such as Yoast or All In One SEO Pack to help optimize your site.
7. Take advantage of local SEO tactics by optimizing your business’s NAP (name, address, phone) data.
8. Regularly update your website with new content and information to keep visitors interested.