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In the 1960 s and 1970 s , Milton Friedman , in direct response to the prevailing mood of philanthropy argued that social responsibility adversely affects a firm 's financial performance and that regulation and interference from " big government " will always damage the macro economy .
 person: Milton Friedman
Given options, please tell me the categories of all the listed entity words.Output format is "type1: word1; type2: word2". 
Option: media, plant, vehicle, astronomical object, time, disease, animal, location, person, organization, mythical figure, food, biology, geographical phenomenon, instrument, event 
Text: {0} 
 Entities: Milton Friedman 
Answer:
 person: Milton Friedman