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According to McDaniel , a consultant to the station expressed that although Arkansas Traveler had high Arbitron numbers , it caused " audience churn " , meaning everyone would tune in for the show , and then turn it off again ( source ) .
 location: Arkansas; organization: Arbitron
Given options, please tell me the categories of all the listed entity words.Output format is "type1: word1; type2: word2". 
Option: location, person, organization 
Text: {0} 
 Entities: Arkansas, Arbitron 
Answer:
 location: Arkansas; organization: Arbitron