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History The roots of marketing attribution can be traced to Attribution Theory , developed by Fritz Heider .
 person: Fritz Heider
Given options, please tell me the categories of all the listed entity words.Output format is "type1: word1; type2: word2". 
Option: location, person, organization 
Text: {0} 
 Entities: Fritz Heider 
Answer:
 person: Fritz Heider