for once this incident had taken place , and been duly reportedover the radio , on television , or onlinewhat over the last month or so had steadily been building ( some manufacturers and most servicesyou have to book in advance , you knowbegan advertising as early as january ) would erupt into an advertisement and commercial frenzy : for here was the narrow window , a weeks worth at the most , to reach the seasonal consumer ; after the seasons first week no one would be in a state to pay attention to anything but copulation .