i guess immediate matters are immediate because you need food , and you need a place to sleep , and you need clothes , and so your attention rivets to the groceries and to the newspaper headlines , and to what your clients like and dont like about the design you are explaining in great detail as they ask a thousand questions while caressing their pipes or using their stems as pointers , unmindful of whether little drops of saliva , brown with tar , fall on the drawing youve so carefully prepared : what if we put this window over here ?