if , in ingesting the sweet fodder of sound-bites , one is blissfully unaware of any aspect of a platform to the favored party , and is merely voting for the widest and whitest of smiles and wiles from a candidate-cognate with a common touch ( george bush , now brandishing rifle in hand , take a bow ) , or merely the color of a mans silk tie if not the texture of a beautiful ladys dress ( miss yingluck , prithee , do a curtsy ) , one still has this most lauded vote in what tocqueville calls the tyranny of the majority6 but that which hereafter shall be called non-consequential tyrantas non grata .