he then goes on to make a sizable fortune selling obese americans an easy and novel approach to weight loss and giving heroin addicts a fresh new raison davoir t and a stupendous reason for feeling superior to the uniform locked-in-suffering soft plump masses of the sober populace jailed in uninterrupted consciousness that surround the addicts with their squishy arms and ever-discontented mutantwatermelon stomachs .