an idea can not exist unless it is imparted from one generation to the next , so despite what plato says on this matter,24 ideas do not exist unto themselves as blueprints for the shaping of matter ; but man , cognizant of being so temporary and insignificant , can not bear the idea that his life is garbage , so he will do anything , kill anyone , and die as a holy martyr to ensure that his set of ideas goes from one generation to the next .