i remember well walking along sunset beach one day many years ago , minding my own business , when an industry bigwig leapt out of the bushes and summoned me into his companys palatial beachfront rental house , where i found myself seated around an enormous dining room table with a group of industry millionaires , all 1015 years my senior , who wanted to impress upon me the importance of representing their views on surfing through the magazine i then edited .