but its so alive , a magnificent success , everywhere you hear it , and not under duress , from its beginnings by the campfire , creating heroes and myths , through medieval ballad it continually exists , perfected by romantics , the hippies of old , going on to be song lines , oral poetry unfolds , changing its medium , but not its zap , you hear it always , from ballads to rap ; so often the poet feels maligned , searching , searching , an audience to find , speaking the verse to echoing halls , few people there to be enthralled ; but competing with its success needs ventures anew , to popularise its pure form , break through , and the answer is never , ever , be glum , reinvent , adapt , make poetry fun !