the problem was n't so much money as cost - he had very little idea of what was cheap and what was dear , and as he walked through the market , jack felt like a contestant on the new price is right - only , if he flubbed it here , there would n't be any consolation prize and a clap on the back from bob barker ; if he flubbed it here , they might ... well , he did n't know for sure what they might do .