richie cried cheerfully , and then , suddenly and eerily , the voice of the movietone newsreel narrator came from rich 's mouth : `` today in derry , a whole city turns out for asthmatics on parade , and the star of the show is big ed the snothead , known all over new england as- '' he stopped abruptly , and one hand moved toward his face , as if to cover his eyes , and bill suddenly thought : no-no , that 's not it .